28
Washington DC / Paris Base Stations: The Forefront of Green Telecom Peter Jarich Research Director, Wireless & Converged Core Current Analysis, Inc. December 5, 2008

Base Stations - The Forefront of Green Telecom

Embed Size (px)

DESCRIPTION

Presentation on the link between "GREEN" and base stations given at Avren\'s NGN and Basestations USA conference in December 2008.

Citation preview

Page 1: Base Stations - The Forefront of Green Telecom

Washington DC / Paris

Base Stations: The Forefront of Green Telecom

Peter Jarich

Research Director, Wireless & Converged Core

Current Analysis, Inc.

December 5, 2008

Page 2: Base Stations - The Forefront of Green Telecom

Current Analysis: What Does The Company Actually Do?

2

Business Telecom ServicesBusiness Network Services USBusiness Telecom Services EUTelecom Services AsiaWholesale Telecom Services Internet / Managed ServicesEnterprise Mobility USEnterprise Mobility EU

Access & ApplicationsInfrastructureBroadband InfrastructureDigital Media InfrastructureIP Services Infrastructure

Consumer Telecom ServicesWireless Services USMobile DevicesDigital Home Services USConsumer Broadband Services EUWireless Services EU

Mobile Networks & Core InfrastructureCarrier InfrastructureOptical InfrastructureWireless InfrastructureTelecom Infrastructure Services

Analysis available in the following market modules:

Enterprise Networking & SecurityEnterprise SecurityData Center Data ManagementEnterprise Network Systems

Enterprise Software & CommunicationsApplication InfrastructureEnterprise CommunicationsContact Center SolutionsCollaboration & Conferencing

Each module includes:

• Daily CurrentALERT emails highlighting the analytical reports published in the last 24-hours• Event Intelligence Reports including analytical recommendations• Company Assessments including strengths and weaknesses• Market Assessments including key short- and long-term drivers

• Also available with most modules are premium-level services including Product Assessments and Solution Assessments

Page 3: Base Stations - The Forefront of Green Telecom

Current Analysis: Who Do We Sell Into – Who Do We Serve?

3

Preventing churn &managing customer sat

Searching for competitiveevents and information

Sharing competitive intelligence with field teams

Create products that are better than the competition

Manage differentiation through pricing, promotion, & placement

Increase market exposure and understanding of competitive

differentiators

Ensure consistent messaging

Anticipating competitive threats

Managing strategic issues

Sensing competitive presence in the market Outselling with value props,features, and price

Planting “landmines”

Page 4: Base Stations - The Forefront of Green Telecom

Current Analysis: What Do We Deliver? (Market Assessments)

4

Benefits

Understand how to position products and services to take advantage of market drivers

Avoid confusion by establishing clear and consistent market definitions

Increase awareness of key competitors and their relative market rankings

Reduce time searching for related intelligence and market assessments

Service Info

Primary AudienceMarketingSalesExecutives

Quickly jump to related intelligence reports, and compare competitive offerings.

Market Review provides the latest information how the product is doing in the market.

View an evaluation of specific market segments, including market size, projected short-term and medium-term market growth and stability, business and market drivers as well as company ratings.

Current Analysis: Who Do We Sell Into – Who Do We Serve?

Page 5: Base Stations - The Forefront of Green Telecom

Current Analysis: What Do We Deliver? (Company Assessments)

5

Current Analysis: Who Do We Sell Into – Who Do We Serve?

Benefits

Compete more effectively with insight on competitor strengths, weaknesses, and market strategy

Gain awareness of key competitors and their relative positions

Stay informed of recent competitor activities

Service Info

Primary AudienceMarketingProduct ManagersSalesExecutives

Links to the most recent Intelligence Reports related to the company

Quickly jump to related product assessments, and market information.

In-depth analysis of individual companies, and their presence in the market.

Coverage of key vendors including: market share leaders technology leaders up and comers

Analytical assessment of the company’s Strengths, Weaknesses, Market/Sales Strategy, and Recommended Competitive Actions

Page 6: Base Stations - The Forefront of Green Telecom

Current Analysis: What Do We Deliver? (Product Assessments)

6

Benefits

Increase awareness and knowledge of competing products

Stay informed of recent market developments and product enhancements

Compete more effectively by understanding buying criteria

Improve messaging by understanding how to attack and defend against competitive positioning

Service Info

Primary AudienceProduct ManagersSales

View in-depth product evaluations, with analyst perspectives, recent company activity, and product strengths and weaknesses.

View detailed buying criteria across several categories including price, functionality, availability, deployment, and more.

Point and Counterpoint arguments to understand how to position against or defend from competitors.

Study relevant product metrics and recent enhancements

Page 7: Base Stations - The Forefront of Green Telecom

Current Analysis: What Do We Deliver? (Intelligence Reports)

7

Benefits

Stay informed of significant events within your market as soon as they happen

Understand how these events specifically impact your business

Helps you determine how to respond to the event

Gives you valuable insight on how your competitors will respond to the event

Service Info

Primary AudienceMarketingSalesProduct ManagersExecutives

Quickly jump to related intelligence reports, and assessments on the companies, markets, and products mentioned in the report.

View analyst perspectives of the event, including market impact, vendor importance, and competitive concerns.

Rapid analysis of significant competitive events in the market: New product releasesTrade show coverageMarketing initiativesNew sales channels,M&A activityGeographic expansions, New alliances, etc.

Page 8: Base Stations - The Forefront of Green Telecom

Agenda:What Will We Be Talking About?

What Is Green? impact on climate energy efficiency manufacturing practices corporate practices

What Does The Base Station Mean To Green?

deployment magnitude service success service barriers efficiency improvements the alternatives

8

Is It All About Energy Efficiency?

the limits of PA efficiency the alternatives

– siting– powering– architectures

What Does Green Mean To Base Station Buyers?

forecasting exercises: – alternative power– regulation– consumer sentiment

revisiting the definition

Conclusions

Page 9: Base Stations - The Forefront of Green Telecom

What Is Green?in general…

9

Page 10: Base Stations - The Forefront of Green Telecom

What Is Green?in telecom…

10

Page 11: Base Stations - The Forefront of Green Telecom

What Does The Base Station Mean To Green?BTS & carbon impact…

11

=

Page 12: Base Stations - The Forefront of Green Telecom

What Does The Base Station Mean To Green?service success = lots of BTS…

Source: ITU

Page 13: Base Stations - The Forefront of Green Telecom

What Does The Base Station Mean To Green:lots of BTS = major impact…

13

X 4M+

Page 14: Base Stations - The Forefront of Green Telecom

What Does The Base Station Mean To Green?not many alternatives…

Page 15: Base Stations - The Forefront of Green Telecom

Is It All About Energy Efficiency?limits of PA efficiency…

~50% (?)

Page 16: Base Stations - The Forefront of Green Telecom

Is It All About Energy Efficiency?alternative powering…

Page 17: Base Stations - The Forefront of Green Telecom

Is It All About Energy Efficiency?alternative siting…

Page 18: Base Stations - The Forefront of Green Telecom

Is It All About Energy Efficiency?alternative backup…

VS.

Page 19: Base Stations - The Forefront of Green Telecom

Is It All About Energy Efficiency?alternative architectures…

RRU MSC

RNC SGSN

Page 20: Base Stations - The Forefront of Green Telecom

Is It All About Energy Efficiency?alternative operations…

+

Page 21: Base Stations - The Forefront of Green Telecom

What Does Green Mean to Base Station Buyers?forecasting: impact of energy costs

21

yesterday tomorrow

none

lots

service costs

service revenues

something to explain to shareholders

Source: Current Analysis, Fictional Figures for Illustrative Purposes Only

Page 22: Base Stations - The Forefront of Green Telecom

What Does Green Mean to Base Station Buyers?forecasting: base station powering

22

solar

wind

biofuel

gerbil

yesterday tomorrow

none

lots

Source: Current Analysis, Fictional Figures for Illustrative Purposes Only

Page 23: Base Stations - The Forefront of Green Telecom

What Does Green Mean to Base Station Buyers?forecasting: regulation and public sentiment

23

…an estimated $500 billion is predicted to be spent by green consumers in 2008. Not to mention that 80% of consumers are more willing to do business with green companies…

--- Penn, Schoe & Berland

…68% of consumers agree they “like to do business with companies that are environmentallyresponsible”…… latent market potential of $104 Billion per year forgreen products…

--- Rockbridge Research

Page 24: Base Stations - The Forefront of Green Telecom

What Does Green Mean to Base Station Buyers?evaluating the options

24

Ericsson Huawei NSN - NokiaRadio SupportFrequency Bands Supported

2100 MHz (FDD band I), 1900 MHz (FDD band II), 850 MHz (FDD band V), 1700/1800 MHz (FDD band III), 1700/2100 MHz (FDD band IV) and 900 MHz (FDD band VIII). Planned are 2.6 GHz (FDD band VII) and 700 MHz.

850, 900, 1800, 1900, 2100 MHz

Flexi : 2100, 850, 900, 1700/2100, 1700, 1800, 1900, 2000 MHz (700, 1700, 1800, 2600 MHz planned); UltraSite : 2100, 850, 1900 MHz; Pico BTS : 2100 MHz (others bands based on demand)

Receive Sensitivity

2100 MHz w/ASC: -128.9 dBm typical, -128.2 dBm guaranteed; 1900 MHz w/TMA: -127.8 dBm typical, -127.1 dBm guaranteed; 850 MHz w/TMA: -127.9 typical, -127.3 dBm guaranteed; 900 MHz w/TMA: -128.1 typical, -127.5 dBm guaranteed (Note: based on 3GPP 12.2 kbps, BER 10e-3, 2-way Rx diversity)

-126.2 dBm (Top of cabinet) Flexi : -128.5/-129.1 dBm (without and with MHA/TMA, 2-way Rx diversity); UltraSite : -127.5 dBm; Metrosite 50 : -127.5 dBm; Pico BTS : 107 dBm (3GPP Rel. 6 local area BTS)

Transmit Output Power

5W, 10W, 20W, 30W, 40W, 60W useful output power for radio planning; MCPAs can handle QPSK and 16QAM without power degradation; Ultra linear Tx chain allows for no 16QAM power degredation (worth 1 to 1.6 dB); RBS Fast Congestion Control allows for no HSDPA power margin (worth 2 to 3 dB)

25W and 40W options; Digital Predistortion (DPD) and Doherty Power Amplifier supported for increased efficiency; DBS3800 Remote Radio Unit (RRU) supports 40W

Flexi : 3*70W PA RF-Module and 70W RRH. Output power and number of carriers can be selected remotely. Same Flexi RF-Module HW supports 3-sectors per one Module, 6 cells per one module, 8W/20W/30W/40W/ 60W per cell ; UltraSite : 20W/40W at BTS antenna connector; MetroSite 50 : 40W at BTS antenna connector; Pico WCDMA BTS : 250 mW.

VS.

Page 25: Base Stations - The Forefront of Green Telecom

What Does Green Mean to Base Station Buyers?making the comparisons

25

Ericsson Huawei NSN - Nokia

System Configurations

RBS 3202: Indoor High Capacity; RBS 3206: Indoor Very High Capacity; RBS 3216: Indoor low height; RBS 3412: Medium Capacity Main-Remote; RBS 3418: Medium capacity Main-Remote; RRU11(Remote Radio Unit): 10W, 1 carrier; RRU22 20W: 20W, 2 carriers; RRU22 40W: 40W, 2 carriers; RRUW-01: 60W, 4 carriers

BTS 3812E; DBS3800; BTS3900, DBS3900 Zero Footprint solution with BBU baseband unit and CPRI optically connected RRU remote radio unit;

Flexi WCDMA BTS: one BTS for Indoor and Outdoor supporting variety of configurations with multiple 3U modules. Three module system supports 3x2@20W or 3x1@40W. Four modules support 2x2x2@40W. Five module system supports 3x4@20W, 6x2@20W. Nokia UltraSite WCDMA BTS Supreme (Indoor). Flexi Multimode BTS (planned) as extension to support WCDMA/HSPA/HSPA+ and LTE.

Operating Temp Range

RBS 3202/RBS 3206/RBS 3412: +5 to +40 deg C; RBS 3216: +5 to +45 deg C; RBS 3418: +5 to +50 deg C; RRU11: -33 to +45 deg C; RU22 20W / RRU22 40W: -33 to +50 deg C (plus solar radiation of 1120 W per m2)

BTS 3812E: -10 to +55 deg C; BTS3900: -20 to +55 deg C

Flexi : -35 to +55 deg C; Supreme Indoor : -5 to +50 deg C

Power Consumption

RBS 3202 3x1 20 W, typical 1.0 kW; 3x2 20W typical 1.7 kW; RBS 3206 3x1 20W typical 0.5 kW; 3x2 20W typical 0.9 kW; RBS 3216 3x1 20W typical 0.5 kW; 3x2 20W typical 0.7 kW; RBS 3412/3418 typical 100W; RBS 3412/3418 – RRU 20W: typical 140W; RRU 40W: Typical 230W

DBS3800/DBS3900: BBU 60W, RRU 240W

Flexi : With traffic load 3x1@20W, typical 430 W DC; Supreme Indoor : Typical 1kW with traffic load

S*C Configurations

RBS 3202: 3x2; RBS 3206: 1x1 to 3x4 or 6x2 (dual band support); RBS 3412: up to 3x2 (1 main unit & 3 RRU22s or 6 RRU11s), 6x1, dualband

BTS 3812E: 1x1 up to 3x4; DBS3800: Single BBU supports 3x1, w/ extension board 3x2, stack multiple BBUs for 3x4, 6x2; DBS3900: BBU supports 1x1, 6x4, 3x8

Flexi : 3x4, 6x2, 2x2 MIMO (others as needed); Supreme Indoor : 3x4, 6x2

Specifications, Indoor Version

VS.

Page 26: Base Stations - The Forefront of Green Telecom

What Does Green Mean to Base Station Buyers?revisiting the definition – symptom vs. spirit

26

Page 27: Base Stations - The Forefront of Green Telecom

Conclusions:What Does This All Mean?

Wireless Success vs. Carbon Footprint

Power Efficiency vs. Efficient Networks

Green Aspirations vs. Market Realities network costs regulations public sentiment

Green Practices vs. Green Marketing

New Starch vs. Old Shirt

Apples vs. Oranges

27

Page 28: Base Stations - The Forefront of Green Telecom

28

CompetitiveIntelligence

levels the playing field…

Current Analysis is the only competitive research firm that provides solutions to improve your company’s Competitive Response

CompetitiveResponse

enables you to

Win.