Upload
marla
View
30
Download
0
Tags:
Embed Size (px)
DESCRIPTION
The First MacKay Hannah Scottish Maritime Transport Conference. Maritime Transport: Scotland’s Sustainable Growth Opportunity. Bas Van Helden Route Director Scotland-Belgium. Norfolkline Group. October, 2009. Developing the Motorway of the Sea between - PowerPoint PPT Presentation
Citation preview
Bas Van HeldenRoute Director Scotland-Belgium
Maritime Transport: Scotland’s Sustainable Growth Opportunity
The First MacKay Hannah Scottish Maritime Transport Conference
Norfolkline Group
October, 2009
Developing the Motorway of the Sea between
Scotland and the European Continent
Presentation, Edinburgh | October, 2009
Norfolkline Group - Historical Milestones
1973:
The company was sold to Unilever and re-named Norfolkline
1950:
Start of service by Dutch entrepreneur from Vlaardingen
1961:
Norfolk lijn was officially founded
1996:
RoRo vessels Maersk Importer & Exporter
2001:
Purchase of Murfitts
1985:
The company was bought over by A.P.Moller-Maersk Group
2000:
Start of New Route ‘English Channel’ & passenger service
1998:
Started ‘Daily Fresh’ as a JV with Post Kogeko & Visbeen
2004:
Purchase of land in Vlaardingen
2005:
AC Forwarding acquisition
2005:
Norse Merchant acquisition
2006:
Sale of Container Business
2006:
Vlaardingen Terminal operational
2005:
D-class vessels introduced
2006:
Killingholme route established
2007:
Focus on key priorities
2010 & beyond
Continued growth
2009:
Start-up new route Rosyth - Zeebrugge
Our Future
Presentation, Edinburgh | October, 2009
Norfolkline – Ferry Division
DUNKERQUE
VLAARDINGENHARWICH
FELIXSTOWE
ESBJERG
DOVER
BELFAST
HEYSHAM
LIVERPOOL
DUBLIN
KILLINGHOLME
RoPax
RoRo
SCHEVENINGEN HEAD OFFICE
IMMINGHAM
ZEEBRUGGE
ROSYTH
Presentation, Edinburgh | October, 2009
Characteristics European Freight ferry market
Key long term trends in freight market:
• Macro-economic growth of countries
• Increased trade on a regional and global level
• Increased unattractiveness of road transport
• Governmental stimulation of short sea transport
• Hub & spoke concept in logistics
• Oil price development
• Containerization in some of the markets
2.3
6.1
2.6
6.4 2.6
4.5 1.8
No. of freight units in million as projected in year 2016
Bridges in Western Scandinavia (around 2.2 million trailers) & the Eurotunnel (around 1.8 million trailers) are included
2.8%
3.9%
1.4%
2.6%
4.0% 4.0%
4.7%
2.8%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
5.0%
Irish
Sea
Englis
h Cha
nnel
North
Sea
UK Dom
estic
W S
candin
avia
Baltic
Sea
W M
edite
rrane
an
E Med
iterra
nean
Average growth projection 2016 - freight
Wild, G.P. 2007. ‘The Ferry industry to 2016, profiting from challenge and change
Presentation, Edinburgh | October, 2009
Market characteristics Scotland – Continent ferry market
Ferry market characteristics
Scottish RoRo market expected to range from 170.000 to 240.000 RoRo units in 2007
Geographical distribution: 43% Netherlands, 15% Belgium, 22% Northern France, 20% Western Germany
Potential Scottish trade car market around 100,000 cars in 2007
In H1 2009 significant drop in RoRo volume - 20% to 30% YOY
Route development
0
50
100
150
200
250
2002 2003 2004 2005 2006 2007 2008
Th
ou
san
ds
Passengers Cars & other vehicles Trailers/containers Trade cars
Capacity reduction
Capacity reduction
Economic characteristics
Average GDP growth per year: 2% (until Q2 2008)
Constant rise of economic export (2002 -2007: GBP 9 bln) and manufactured export
Major manufacturing industries in Scotland including food & drink industry, paper mills, car tires industry and chemicals
Presentation, Edinburgh | October, 2009
Impression Scottish Viking
Norfolkline Superfast
Pax details: Pax details:
- 800 passengers - 1600 passengers
- 109 cabins - 161 cabins
- 57 pullman seats - 72 pullman seats
Freight details: Freight details:
- 2250 lanemeter (120 trailers) - 1745 lm (80 trailers)
- 120 trade cars - 70 trade cars
- Around 30% lower fuel consumption
Presentation, Edinburgh | October, 2009
Benefits of MoS for road industry
Speed:- Comparable door-to-door transit time.- More reliable deliveries.
Costs:- Lower transport costs per ton product;- Unaccompanied trailers save vehicle costs.
Safety:- Low risk for damage by road accidents or for theft;- Operate legally regarding the maximum driving hours for drivers.- Reduction of many road kilometers.
Location:- Geographically favorable: Opening to the Benelux, North France, the Ruhr area and
North German market;- Close to the major, densely populated and industrialized cities;- Good road and rail connections to all countries of Continental Europe;- Modern port equipment, recently established. - A large potential of skilled labor achieving high productivity.
Presentation, Edinburgh | October, 2009
Benefits of MoS for environment
- Reduction of congestion by substituting freight transport by road, with
transport by short sea;
- The new route avoids heavily populated and congested areas like
Newcastle, London, Leeds, Rotterdam and Amsterdam.
- Road safety: through reduction of congestion a contribution is made to the
reduction of road accidents.
- The vessel to be employed for the service will use low-sulphur fuel.
- Reduction of CO2 and other emissions on European soil. Vessels can
transport larger quantities of freight more efficiently. The total
amount of CO2-emission reduction due to the reduction in road km’s could
go up to: 7 million kg per year
Presentation, Edinburgh | October, 2009
Consequences MoS for modal split
% km % km % km % km % km % km % km % km % km % kmGlasgow 5% 785 39.3 2% 446 8.9 3% 430 12.9 25% 309 77.3 0.5% 270 1.4
Edinburgh 5% 788 39.4 2% 423 8.5 2% 406 8.1 25% 240 60.0 0.5% 170 0.9Dundee 3% 904 27.1 1% 556 5.6 2% 549 11.0 10% 346 34.6 0.5% 300 1.5
Aberdeen 2% 1008 20.2 0% 655 0.0 1% 653 6.5 10% 449 44.9 0.5% 403 2.0Total 15% 3485 125.9 5% 2080 22.9 8% 2038 38.5 70% 1344 216.8 2% 1143 5.7
Totaling 409.9
Dover Middlesborough NewcastleHullImmingham
Average kilometer saving / unit in UK = 409.9 – 72.2 = 337.7 km
% km % kmGlasgow 35.5% 74 26.3Edinburgh 34.5% 23 7.9Dundee 16.5% 80 13.2Aberdeen 13.5% 184 24.8Total 100.0% 361 72.2
Rosyth
Average kilometer saving / unit on continent = 235.6 – 249.6 = - 14 km
Average kilometer gain / unit at sea = 750.1 – 464.1 = 286 km
% Route km % kmNetherlands 42.6% Zeebrugge - Utrecht 227 96.7Belgium 15.3% Zeebrugge - Brussel 112.1 17.2Northern France 22.1% Zeebrugge - Paris 310 68.5Western Germany 20.0% Zeebrugge - Dortmund 336.1 67.2Total 249.6
Average kilometer saving / unit = 37.6 km
Average road kilometers saved / unit = 323.6 km
% km % km % km % km % km % km % km % km % km % km % km % kmUtrecht 1% 62.9 0.3 23% 90.3 20.8 5% 227 11.4 2% 246.8 4.9 1% 308.8 1.5 1% 330.2 3.3Brussel 1% 225.6 1.1 4% 170.4 6.8 9% 112.1 10.1 1% 112.8 1.1 1% 174.8 1.7 1% 196.1 2.0Paris 1% 530 2.7 6% 473 28.4 13% 310 40.3 3% 312 9.4 1% 302 3.0 1% 296 3.0Dortmund 1% 265.5 1.3 16% 285.1 45.6 8% 336.1 26.9 1% 353.1 3.5 1% 415.1 2.1 1% 436.4 4.4Total 2% 1084 5.4 49% 1018.8 101.6 35% 985.2 88.6 7% 1024.7 19.0 3% 1200.7 8.4 4% 1258.7 12.6Totals 235.6
CalaisDunkirkOstendZeebruggeRotterdamIJmuiden
Route / Transport Mode Total distance Total roadOld Collection / distribution Scotland Road 409.8
UK - Continental Europe Short Sea 464.1Distribution / collection Continent Road 235.6Total 1109.5 645.4
New Collection / distribution Scotland Road 72.2Rosyth - Zeebrugge Short Sea 750.1Distribution / collection Continent Road 249.6Total 1071.9 321.8
Difference -37.6 -323.6
Presentation, Edinburgh | October, 2009
Consequences MoS for modal split
Total ton.road kilometers saved on annual basis = 100 million tKm
Road CO2 saving/year Scotland – European Continent service =
7.3 million kg
Total CO2 saving/year Scotland – European Continent service =
4.7 million kg
Equivalent to:
- Plane: 3000 flights to Australia
- Car: 39.2 million kilometers = 1000x around the earth
Presentation, Edinburgh | October, 2009
Corporate Social Responsibility
Companies should continuously focus on the
creation of long-term value in three
dimensions, which are People, Profit and
Planet. Social Economic Council, 2000
Presentation, Edinburgh | October, 2009
Linking this to CSR – The generation approach
Tools & Processes
3rd Generation
Remoulding competitive advantage
Multi-stakeholders standards and
partnerships, institution building, competitive
responsibility, oriented advocacy and public
policy
2nd Generation
Strategic Corporate Responsibility
Product and process innovation, new
business and corporate governance models,
long-term sustainability
1st Generation
Low-level business case
Philanthropy, short-term risk management,
industry standards
Legal Compliance
Business as usual
Regulation, covering tax, health and safety,
workers rights, consumer rights,
environmental regulations
Swift, T and S. Zadek. 2002. ‘Corporate responsibility and the Competitive Advantage of Nations.’ The Copenhagen Centre and AccountAbility
Ist: Ferry industry
Soll: Ferry industry
Presentation, Edinburgh | October, 2009
MoS Scotland – European continent
Thank you