Baruch College, New York, NY - Corporate · Web viewBaruch College, New York, NY 31 THE PRELIMINARY PROGRAM AGENDA IS SUBJECT TO CHANGE. Please note: All paper authors are listed

CONFERENCE ON CORPORATECOMMUNICATION 2016

May 31-June 3, 2016Baruch College/CUNY

PROGRAMSponsored by CCI, Corporate Communication International at

Baruch College/CUNYIn association with Corporate Communications: An

International Journal

Michael B. Goodman, Ph.D., Conference Chair & Director CCI - Corporate Communication International at Baruch College/CUNY, USARegional Editor - North AmericaCorporate Communications: An International Journal, UK

Lancia Yan, M.A., Conference Coordinator & Assistant DirectorCCI - Corporate Communication International at Baruch College/CUNY, USA

W. Timothy Coombs, Ph.D, Editor Corporate Communications: An International Journal, UK

In partnership with …

CCI – The Baruch Chapter, Master in Corporate Communication, Department of Communication Studies, Baruch College/CUNY, USA

CCI – The Hong Kong Chapter, Department of Chinese & Bilingual Studies, The Hong Kong Polytechnic University, Hong Kong

Centre for Corporate Communication, Department of Business Communication, Aarhus University, Denmark

Corporate Communication, Department of Communication, Aalto University School of Business, Finland

Department of Strategic Communication, Lund University, Sweden

Department of Strategic Communication, University of Johannesburg, South Africa

Grady College of Journalism and Mass Communication, University of Georgia, USA

IULM University of Milan, Italy

Richard T. Robertson School of Media & Culture, Virginia Commonwealth University, USA

Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore

Writing, Editing & Publishing Program, School of Communication and Arts, The University of Queensland, Australia

Published June 2016 by CCI - Corporate Communication International at Baruch College/CUNY, New York, NY

May 31 – June 3, 2016Baruch College, New York, NY

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Welcome to Corporate Communication International CONFERENCE ON CORPORATE COMMUNICATION 2016

CCI’s Conference on Corporate Communication, with its global focus on the theory, practice, roles, processes, and issues of concern to corporate communication scholars and practitioners; annually gathers industry and university speakers from across the globe in a collegial environment to exchange ideas and information on relevant issues facing the corporate communication profession.

CCI’s Conference on Corporate Communication is intended to:

Illuminate the interest in corporate communication as a strategic function in organizational success.

Continue as a forum for the exchange of ideas and information among industry and university representatives.

Indicate trends and provide analysis for communication professionals, university faculty, and others interested in corporate communication.

Disseminate the conference discussions through the publication of a conference Proceedings. Papers will also be considered for publication in Corporate Communications: An International Journal.

The Conference on Corporate Communication is sponsored by Corporate Communication International at Baruch College/CUNY, U.S.A., in association with Corporate Communications: An International Journal, published by Emerald Group Publishing Limited, U.K. This year’s conference venue is Baruch College, City University of New York (CUNY), within easy reach of Wall Street, Midtown, and the global headquarters of major companies and non-profit organizations.

Abstracts are peer reviewed for conference acceptance. Papers are published in the conference Proceedings. Best and Highly Commended Paper awards, sponsored by Emerald Group Publishing Limited, publisher of Corporate Communications: An International Journal, are presented at the conference to the authors of the best papers overall. Papers are also considered for publication in Corporate Communications: An International Journal, and in the Journal of Business Strategy. This year a Special Panel is being held underwritten by the Journal of Communication Management. Uhmms is the sponsor of the ACORN™ speaker commendations to be presented at the close of the Conference on Corporate Communication 2015\6.

Enjoy your visit to Baruch College/CUNY and New York!

Baruch College of the City University of New York (CUNY) remains dedicated to being a catalyst for the social, cultural, and financial mobility of a diverse student body, reflective of its historical mission. It offers rigorous baccalaureate, masters, and doctoral programs to qualified students who seek careers in business, public affairs, and the arts and sciences. The College’s more than 17,000 students, who speak 110 languages and trace their heritage to more than 170 countries, have been repeatedly named one of the most ethnically diverse student bodies in the United States. This, coupled with the attributes of New York City, make Baruch an attractive venue for an international conference on corporate communication and home for CCI – Corporate Communication International, the conference sponsor.

We encourage you to participate in the entirety of the conference. When the conference is not in session, explore the many restaurants and attractions New York City has to offer.

Have a productive conference and a memorable stay.

THE PRELIMINARY PROGRAM AGENDA IS SUBJECT TO CHANGE. Please note: All paper authors are listed. Conference presenters are in bold type. Conference papers or summaries will be made available at the conference in the CCI Conference on Corporate Communication Proceedings 2016. Conference abstracts will be posted on the 2016 Conference page of CCI’s website at www.corporatecomm.org.

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PROGRAM AGENDA

TUESDAY, May 31

PRE-CONFERENCE WORKSHOPS

William & Anita Newman Vertical CampusOne Baruch Way (55 Lexington Ave./entry 25th or 24th Streets)8th Floor, room 8-210(646) 312-3749

PRE-CONFERENCE WORKSHOP #11:00 PM – 3:00 PM

Engaging Your Audience with Your Message and Your Slides

The purpose of this workshop is to understand and apply the elements necessary to create and deliver an engaging slide presentation. The ability to communicate data is a specialized communication skill. The communication strategy for using data is not just about deciding what content needs to be transferred. More importantly, it is about deciding what strategy will allow the audience to understand, remember, and have the ability to apply the information. In this workshop, we will focus not just on delivery, but

also on how to use strategic communication to develop messages, so they are memorable and useful (not just a "data dump").

Workshop ObjectivesAt the end of the workshop, participants will:

Distinguish the key elements of what makes successful vs. unsuccessful messages Understand the importance of and develop the skills needed to chunk information,

determine a governing message and ensure that the message is relevant to the specific audience

Compare and contrast the persuasive vs. narrative structures of speeches, so that even in short time frames the key points of the governing message are delivered

Understand and practice techniques to help bridge what the learner already knows to the new information being received

Learn the three V's (visual, vocal and verbal) and how they impact the audience perceptions of your presentation

Determine what characteristics of a speaker add to or detract from the quality of their presentation

Workshop FacilitatorPatricia Scott, Ph.D., is President and CEO of Uhmms, which she founded as a communication consulting company specializing in teaching clients how to speak, lead and inspire by engaging your audience. Her specialty is teaching the tools and strategy to break through distraction to get your message heard. Her more than 15 years of corporate leadership experience - coupled with a Ph.D. in Communication; her role as lecturer in the Communication Program at

the Wharton School, University of Pennsylvania; and her national best-selling book Getting a Squirrel to Focus: Engage and Persuade Today's Listeners - establishes her as a leader in the


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field of communication and provides her clients a unique blend of time-tested strategies and real-world application. Pat also serves on the advisory board of the MA in Corporate Communication at Baruch College/CUNY.

PRE- CONFERENCE WORKSHOP #23:30 PM – 5:30 PM

Creating Credibility in Your Academic and Corporate Writing

In the time-starved Internet world, where everyone’s a writer and everyone’s a reader, the demand for literacy is more intense than it has ever been. The ability to articulate ideas in smart, tight writing is crucial for scholars working in academic and corporate contexts. This workshop will cover the

conventions of scholarly documents such as papers for academic journals along with workplace genres such as reports and e-mails. The workshop will provide you with pointers about how words work so that you can write the concise, lucid, nuanced, and compelling prose that is so valued by readers. It will sharpen your writing and enhance your editing competence and self-confidence.

Workshop Facilitator

Associate Professor Roslyn Petelin convenes the award-winning postgraduate program in Writing, Editing, and Publishing at The University of Queensland (UQ) and has been the recipient of teaching excellence awards from UQ and the Australian Learning and Teaching Council. She edited the Australian Journal of Communication from 1988–2013; has co-authored two books, The Professional Writing Guide: Writing Well and Knowing Why (Allen & Unwin) and Professional Communication: Principles and Applications (Pearson); and consults internationally on corporate and academic writing. In 2014, she designed and presented a MOOC (massive open online course) on Grammar (WRITE101x) for the edX consortium of Harvard and MIT that attracted close to 46,000 students.

Pre-Registration Requested for Pre-Conference WorkshopsPlease register when completing the Conference Registration form or email [email protected] to register.

CORPORATE COMMUNICATION INTERNATIONAL

CONFERENCE ON CORPORATE COMMUNICATION 2016THE PRELIMINARY PROGRAM AGENDA IS SUBJECT TO CHANGE. Please note: All paper authors are listed. Conference presenters are in bold type. Conference papers or summaries will be made available at the conference in the CCI Conference on Corporate Communication Proceedings 2016. Conference abstracts will be posted on the 2016 Conference page of CCI’s website at www.corporatecomm.org.


Tuesday, May 31 – REGISTRATION & OPENING SESSION

6:30 PM – 7:15 PM / Conference Center AtriumWELCOME RECEPTION & REGISTRATION

7:15 PM – 8:00 PM / Room 750 & Faculty LoungeWELCOME REMARKS & BUFFET DINNERMichael B. Goodman, Conference General Chair

Michael B. Goodman is Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York. He is the founder and director of CCI Corporate Communication International. He is Visiting Professor of Corporate Communication at Aarhus University (Denmark), Bangkok University, Hong Kong Polytechnic University, and Universita IULM (Italy).

He has published widely, including most recently: Corporate Communication: Critical Business Asset for Strategic Global Change, Corporate Communication: Strategic Adaptation for Global Practice,

Corporate Communication: Tactical Guidelines for Strategic Practice, Corporate Communication for Executives; Intercultural Communication for Managers, and Work with Anyone Anywhere: A Guide to Global Business.

Michael is on the Editorial Advisory Board and Associate Editor for North America of Corporate Communication: An International Journal (UK). He is a member of the Arthur W. Page Society; a

Fellow of the RSA (The Royal Society for the encouragement of Arts, Manufactures & Commerce), London; a Fellow of The Society for Technical Communication; and a member of the Board of Directors of the Association for Business Communication.

He has been a consultant to more than 40 corporations and institutions on corporate communication, managerial communication, problem-solving, new business proposals, change, and corporate culture.

WEDNESDAY, JUNE 1

8:30 AM – 8:45 AM / Faculty LoungeREFRESHMENTS

8:45 AM – 9:30 AM / Room 750PLENARY SESSION SPEAKER & DISCUSSION


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Andy Whitehouse, Chief Communications Officer, IBM

Moderator

Michael B. Goodman, PhD, CCI Director

Andy Whitehouse is chief communications officer of IBM (NYSE:IBM), the cognitive solutions and cloud platform company. Andy’s responsibilities include strengthening and protecting IBM’s reputation, helping IBMers contribute their insights to public debate, and communicating the impact of IBM’s client service.

Previously, Andy served as Global Director of Marketing, Communications and Knowledge Management for Willis Towers Watson (NASDAQ: WLTW) and Willis Group Holdings, the global risk advisor and (re)insurance broker. In this role, Andy led the firm’s marketing and communications team, and played a central part in the merger of Willis Group, Towers Watson and Gras

Savoye.

Before joining Willis, Andy served as interim Global Director of Communications for McKinsey & Company, co-leading the firm’s communications and publishing function. At McKinsey, Andy played various roles including deputy director of communications. He led research on the role of business leaders in public life, and was a member of teams working with public sector and non-profit clients. In 2007, he co-published “CEOs as public leaders: a McKinsey survey” (McKinsey Quarterly 2007 Anthology) and “CEOs as public leaders” (McKinsey Quarterly 2007, vol. 2).

Prior to McKinsey, Andy was a policymaker in the United Kingdom government. Originally joining the Ministry of Defence in the Civil Service Fast Stream, he later led teams in the Prime Minister’s Social Exclusion Unit, the Office of the Deputy Prime Minister, and the Department of Health. Andy’s policy work focused principally on tackling poverty and social exclusion in England.

Andy is a 2013 recipient of the Distinguished Friend of Oxford University award. He is a Visiting Lecturer at the Blavatnik School of Government at Oxford, a member of the NationSwell Council and of the Arthur W. Page Society. Andy has spoken at events including the Skoll Global Forum and Oxford's "Challenges of Government" conferences.

He is a graduate of Oxford and Harvard.

NOTE: Only Presenters appear in the conference program. Papers may have co-authors, all of whom are listed in the Conference Proceedings.

Wednesday, June 1 - CONCURRENT SESSIONS -- #1

9:45 AM – 11 AM / Room 750PANEL SESSION #1A: CORPORATE COMMUNICATION ISSUES (1)Quality Visibility in CEO Response: Connecting to Authenticity Following a CrisisChigo UgoalahTHE PRELIMINARY PROGRAM AGENDA IS SUBJECT TO CHANGE. Please note: All paper authors are listed. Conference presenters are in bold type. Conference papers or summaries will be made available at the conference in the CCI Conference on Corporate Communication Proceedings 2016. Conference abstracts will be posted on the 2016 Conference page of CCI’s website at www.corporatecomm.org.


Managers’ Attitudes towards Corporate Communication and Communication PractitionersJesper Falkheimer, Mats Heide, Charlotte Simonsson

Crisis Aftermath: Towards a Framework in Image Reinvention to Restore Corporate ReputationSu Lin Yeo

9:45 AM – 11 AM / Room 763PANEL SESSION #1B: MANAGEMENT ISSUESCorporate Communication Measurement: Benchmarking Prerequisites, Implementation, and UtilizationAnsgar Zerfass

Managing the Intangible: The Role of Corporate Communication in Corporate ReputationVenla Vakevainen and Emilia Mikola

Read All About It: Effective Media Monitoring and Issue Management as a Path to Protecting Reputation and BrandJohn Hardiman

10:45 AM – 11:30 AM / Faculty LoungeMORNING BREAK & REFRESHMENTS

Wednesday June 1 – SPECIAL PANEL PRESENTATION

11:30 AM – 12 PM / Room 750SPECIAL PRESENTATION # 1

Jesper Falkheimer, Editor, Journal of Communication Management

Journal of Communication Management is celebrating 20 years this year and is presenting an Impact Award for one conference best paper (in communication management), that also will be published in the journal after reviews.

Jesper Falkheimer, Ph.D., is Professor in Strategic Communication at Lund University, Sweden. Since several years he has combined research with university management positions and is Rector for Campus Helsingborg at Lund University. He is new Editor-in-Chief for Journal of Communication Management. Falkheimer recently published the volume Strategic Communication, Social Media and Democracy (Routledge, with T. Coombs, M.

Heide and P. Young) and is author and editor of several books, anthologies, articles and chapters. Falkheimer is associate editor of the forthcoming International Encyklopedia of Strategic Communication (Eds. Robert Heath and Winni Johansen). He is an executive board member of the Swedish Public Relations Association, the communications agency Gullers Group AB and Media Evolution AB; a member of the advisory boards of European Communication Monitor and Corporate Communication International; and Programme Director for Communication Executives Programme at IFL, Stockholm School of Economics. He is a member of Arthur W. Page Society.


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Underwritten by: Journal of Communication Management, Emerald Group Publishing Ltd CCI-Corporate Communication International

12 PM – 1:30 PM / Room 750LUNCH


1:30 PM – 3:00 PM / Room 750PANEL SESSION #2A: CORPORATE COMMUNICATION THEORYCreating Business Value through Corporate Communication: A Theory-based Framework and Its Practical ApplicationAnsgar Zerfass

Explicating the Information Vacuum: Stages, Intensifying Factors, and Organizational ImplicationsEugene Yong-Sheng Woon, Nazreen Muntaj

Understanding Public Sentiments and Behaviors: The Roles of Ethical Performance, Democracy and Authoritarian leadership for Government-Public Relations in South KoreaSoojin Kim

“I Just Can’t Call in Sick” A Discourse Analysis of the Intersection between the Dutch Ministry of Education and Teachers about Work LoadMaartje Harmelink, Annette Klarenbeek

1:30 PM – 3:00 PM / Room 763PANEL SESSION #2B: DIGITAL MEDIACalling for Action on Social Media: A Discursive Psychological Analysis of Facebook Discourse Related to Earthquakes Caused by Natural Gas Extraction in the NetherlandsPetra Sneijder, Maartje Harmelink, Annette KlarenbeekHong Kong Corporate Communication Practitioners’ Views on Social Media Practices and TrendsPatrick Ng

Innovation, Promotion, and Discourse in the Websites of University-based Startups: A Discourse AnalysisCaroline Meyer

3:00 PM – 3:30 PM / Faculty LoungeAFTERNOON BREAK & REFRESHMENTS


3:30 PM – 5:00 PM / Room 750THE PRELIMINARY PROGRAM AGENDA IS SUBJECT TO CHANGE. Please note: All paper authors are listed. Conference presenters are in bold type. Conference papers or summaries will be made available at the conference in the CCI Conference on Corporate Communication Proceedings 2016. Conference abstracts will be posted on the 2016 Conference page of CCI’s website at www.corporatecomm.org.


PANEL SESSION #3A: BRANDING AND ADVERTISING ISSUES (1)What Value in Brand Virtue? I-Gens and Responsible ConsumerismSonja Verwey

Shifts in the Meaning of Corporate Brand Management: A Theoretical PerspectiveYemisi Olomo

Measuring Engagement with Corporate and Personal BrandsJohn Gilfeather

3:30 PM – 5:00 PM / Room 763PANEL SESSION #3B: TECHNOLOGY IN CORPORATE COMMUNICATIONNetwork of the Networks – Defining Global InfluencesLukasz Bochenek

Immersive Communications: Using Virtual Reality in Corporate StorytellingEugene Yong-Sheng Woon

5:15 PM – 5:45 PM / Room 750PLENARY SESSION SPEAKER & DISCUSSION

Nowhere to Hide: Leadership Communications and the New New AuthenticityVern Oakley, Founder, CEO, and Creative Director of Tribe Pictures

Vern Oakley is the Founder, CEO, and Creative Director of Tribe Pictures, a leader in the corporate video world for the past three decades.

Vern’s clients include top corporations and organizations across sectors, including world leaders in technology, life sciences and pharmaceuticals, consumer products, and finance. Tribe has produced and directed short and long form films in executive leadership, marketing and branding,

investor relations, fundraising, and human resources.

The company’s goal is to “make films that humanize the most successful companies, institutions and leaders in the world.”

Tribe’s films have launched some of the world's largest spin-offs, repositioned major corporations and government agencies, anchored sales campaigns, and served as corporate mission statements. Their films have won more than 400 distinguished industry awards.

A client recently called Vern “the business artist,” which captures his facility in both the boardroom and on the film set. When he directs CEOs and other top executives, he brings a depth of insight into their strategic business needs and shows them how to express their authentic leadership on film.

Vern is the author of Leadership in Focus: The Power of Being You on Camera, which will be published in the fall of 2016.

THURSDAY, JUNE 2


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Corporate Communication and Agencies: A Conversation with:

Raymond L. Kotcher, Professor of the Practice of Public Relations, Boston University College of Communication and Non-Executive Chairman, Ketchum

AND

Stuart Smith, Global CEO Ogilvy Public Relations

Raymond L. KotcherProfessor of the Practice of Public Relations, Boston University College of CommunicationNon-Executive Chairman, Ketchum

As non-executive chairman of one of the world’s largest public relations agencies, Kotcher spends a good deal of his time consulting with staff and clients and assiduously working to advance the industry. He is equally passionate about furthering public relations as a career destination of choice and supporting those just starting out and this autumn he will join Boston University’s College of Communication as professor of the practice of public relations. In his 2006 commencement speech at that college Kotcher shared

his advice for a meaningful career in public relations: Engage your curiosity; have passion for what you do; foster your creativity; develop your voice; and never forget your integrity and credibility. During his 12 years as the global CEO of Ketchum, the firm tripled in size and was twice named PRWeek’s Agency of the Year. Ketchum is now ranked as the fourth-largest PR firm in the world, according to PRWeek and the Holmes Report. With 163 Public Relations Society of America (PRSA) Silver Anvils, 50 PRWeek Awards, 14 Cannes Lions, and 154 Holmes Report SABREs, Ketchum is the most decorated agency in the business.

As part of Kotcher’s commitment to furthering the industry, he is engaged in a range of public relations organizations. He served two terms as Chair of the Council of Public Relations Firms where he worked to amplify the voice of PR firms and promulgate the highest standards of practice. During his terms, Kotcher encouraged knowledge-sharing among members by establishing the Council’s online publication, The Firm Voice. He raised the bar for the industry’s leading firms by donating Ketchum’s own proprietary research and best practices, including its ethics training program. He encouraged other member firms to do the same. To ensure the highest ethical standards, Kotcher asked every member to sign the Council’s Statement of Principles, which all did — an industry first.

An advocate for the role of research in the work of public relations, from 1999 to 2007 Kotcher served as a trustee of the Institute for Public Relations. He is a member of the PRSA Foundation’s board of directors, and is passionate about the Foundation’s mission to attract and retain underrepresented minorities to careers in PR. Kotcher also serves ex-officio on the board of the Foundation’s parent organization, the Public Relations Society of America. Kotcher is a member of The Seminar, was a founding member of the College of Charleston Communication Advisory Council, and he has attended the World Economic Forum in Davos as a Ketchum



delegate. He also serves on the board of directors of Nile Rodgers’ We Are Family Foundation, a leading nonprofit dedicated to supporting the social responsibility projects of exceptional teens from around the world.

Kotcher is actively involved in the Arthur W. Page Society and has served on the Society’s executive committee, board of trustees, and as chair of the membership committee.

For a number of years, Kotcher has been included on PRWeek’s Power List, a ranking of the top 50 most important leaders in the public relations industry. In November 2015, Kotcher was inducted into the International Communications Consultancy (ICCO) Hall of Fame. In 2014, the Institute for Public Relations honored Kotcher with the Alexander Hamilton Medal for lifetime contribution to the public relations profession, and in 2013 he was named to the PR News Hall of Fame. In 2012, Kotcher received the PRSA Gold Anvil, the Society’s highest individual honor for lifetime achievement, and was inducted into the PRSA College of Fellows. In 2011, he received the Holmes Group’s SABRE Individual Achievement Award. In 2010, he served as chairman of the CLIO jury on strategic communications/public relations. Kotcher also has been twice honored by Boston University — once as a distinguished alumnus of the University and once by the College of Communication. He also serves on that College’s advisory board.

Perhaps most importantly, Kotcher believes in the importance of character and integrity in our lives and in our work.

Stuart SmithGlobal CEOOgilvy Public Relations

Stuart Smith has over twenty-five years experience in communications. He has held senior positions within consultancies and in-house and has worked across many industries and geographies in both the private and public sectors.His experience of developing strategy spans disciplines: change management programmes, acquisitions, disposals and rebranding; crisis management and issues preparedness; organizational effectiveness audits; communications and marketing; issues-led and public affairs campaigns; managing stakeholder relations across a range of NGOs; and the alignment of internal communications

with brand repositioning programmes. Under his leadership, Ogilvy PR was named pan-EAME Agency of the Year (2014, Holmes Report) and for the second year running Ogilvy is top of the Holmes Report's Creativity Index globally.He has significant experience supporting clients with inward investment, destination and country branding including : Qatar First Investment Bank, Brand Dubai; GAFI (Egypt’s inward investment organization); ITIDA (Egypt’s IT inward investment agency) and UKTI. In addition he has developed strategies for Sovereign Wealth Funds and led the development of a new positioning strategy for Qatar. He has advised the UK Government on its ‘Great’ campaign and most recently served on a Task Force for the Mayor of London to advise on destination branding.At Ogilvy he is working with clients such as Nestle, Nescafe, Reed Smith, Merck, AngloAmerican and AMEX. Most recently he headed H+K Strategies EMEA's corporate practice. Previously he was CEO of Edelman UK.

Thursday, June 2 - CONCURRENT SESSIONS -- #4

9:45 AM – 11:00 AM / Room 750PANEL SESSION #4A: CRISIS COMMUNICATION (2)


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Counter-narratives and Organizational Crisis: How LEGO Bricks Become a Slippery BusinessMarianne Lundholt

Is the CEO Effective as a Spokesperson During a Product-Harm Crisis?Dan Laufer

Health Impact of Excessive Screen Time: A Smoldering Crisis for OrganizationsErnest Martin

9:45 AM – 11 AM / Room 763PANEL SESSION #4B: BRANDING AND ADVERTISING ISSUES (2)

Emotional Branding on Social Media: A Comparison of American and Chinese Brands on Twitter and WeiboDoreen Wu, Valentina Yee Kwan Cotton-Chan

Co-creating Polyphony or Cacophony? A Case Study of an Organization’s Current Brand Co-creation Process and the Challenge of Integrating Multiple VoicesLine Schmeltz, Anna Karina Kjeldsen

11 AM – 11:30 AM / Faculty LoungeMORNING BREAK & REFRESHMENTSCONFERENCE PROGRAM REVIEWERS MEETING

Thursday, June 2 – SPECIAL PANEL PRESENTATION

11:30 AM – 12:45 PM / Room 750SPECIAL PANEL PRESENTATION #2: Responding to Stakeholders via Social Media Communication Inside and Outside the Organization

Responding to Stakeholders via Social Media Communication Inside and Outside the Organization Social media communication creates opportunities to engage with and respond to the needs, concerns, complaints, and ideas

of stakeholders. Yet, many organizations miss opportunities to interact with stakeholders—including customers, clients, media, and employees—when they raise questions and concerns. This panel will present research about how companies are addressing the concerns of customers on public social media platforms and how leaders are addressing the concerns of employees on internal social media platforms. The research has implications for effectively interacting with stakeholders and addressing their needs and concerns via social media.



Peter W. Cardon, Associate Professor, University of Southern California and President, Association for Business Communication (ABC)

Sam DeKay, Vice President, Technical Communications, BNY Mellon Corporation & Chair of the Business Practices Committee, Association for Business Communication (ABC)

Carolyn Meyer, PhD, Associate Chair of the School of Professional Communication at Ryerson University in Toronto.

Panel underwritten by: ABC – Association for Business Communication

Convener and Moderator:Peter W. Cardon

Presentation 1: Peter CardonThe Role of Leadership Communication and Emotional Capital in Driving Internal Social Media UseOver the past decade, most large organizations have adopted enterprise social networking platforms (also known as internal social media, Enterprise 2.0, and collaborative software platforms). These platforms have been adopted with the promise of more open, transparent, and collaborative communication across all levels of organizations (Bughin, 2008; Bughin, Chui, & Miller, 2009; Cardon & Marshall, 2015; Huy & Shipilov, 2012; Leonardi, Huysman, & Steinfield, 2013; McAfee, 2009; Turban & Liang, 2011; Wu, 20014). In practice, some organizations experienced dramatic success in improving communication and collaboration while most organizations have experienced little or no change. In fact, these platforms are largely unused in many organizations. This presentation, based upon survey results, has the following research objectives: (1) Evaluate how employees are using enterprise social networks (ESNs); (2) Identify what impacts the employees perceive the ESNs as having; (3) Identify how communication via ESN tools correlate with use of other traditional communication channels; and (4) Examine how organizational culture impacts productive ESN use.

Presentation 2: Sam DeKayHow Large Companies React to Negative Comments Posted to Corporate-Sponsored Facebook Pages: Five Years Later

In 2011, I conducted a study to examine if large companies treat negative comments posted to social media as opportunities to resolve potential problems. The study identified official Facebook pages sponsored by the top 10 companies (as defined by the Forbes 2000 for 2010) in four industry groups—Banking, Retailing, Software & Services, and Household & Personal Products. The number of negative comments posted to these pages was calculated and corporate reactions to the comments analyzed. The study concluded that large corporations do not generally approach negative comments as public relations opportunities, but prefer to “sanitize,” or censor critical feedback.

The current study examines the same companies analyzed in 2011. In addition, the same data-gathering methodology is adopted. The purpose of this effort is to determine if, during the five intervening years that have witnessed increased awareness of the public relations potential of social media, large corporations have altered their perceptions of negative feedback.

Presentation 3: Carolyn MeyerA Discourse Analysis of Corporate Social Media Apologies


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Social media has become an important platform for corporate relationship building and social reputation and a critical factor in how businesses operate. The spread-ability that makes social media such a powerful tool, however, can present challenges and risks for companies responding to crisis and failure as well as the potential to turn those crises into opportunities, even when campaigns have failed and negative information has been mishandled. This research explores: (1) how the discourse of public apology in social media is constituted in the aftermath of failed social media campaigns and crises of corporate integrity and brand management, and (2) how, as viewed through the lens of image repair and image restoration theory (Coombs, 2006; Benoit, 1997, 1995) and situational crisis communication theory (Coombs & Holloday, 1996), the routinized expressions associated with apologetic utterances (Kampf, 2008; Boyd, 2006; Lazare, 2004; Deutshmann, 2003) are constructed rhetorically and linguistically in a social media context. Findings are based on a discourse analysis of corporate social media apologies on Facebook and Twitter.

Peter W. Cardon [email protected] Peter W. Cardon teaches management communication, international business communication, new media and communication, and advanced business writing at the University of Southern California. His primary research interests are intercultural communication and social networking. Pete is a past President of the Association for Business Communication and a board member for the Orchid Foundation. Prior to joining USC, Pete taught at the

University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research. He is the author of Business Communication: Developing Leaders for a Networked World.

Sam H. DeKay [email protected],[email protected] Sam H. Dekay is a Vice President for Technical Communication at BNY Mellon Corporation, which is headquartered in New York City. He also serves as Chair of the Business Practices Committee of the Association for Business Communication (ABC). This committee is responsible for informing members concerning current workplace trends and for publishing the Business Practices

Themed Section in Business and Professional Communication Quarterly, an ABC journal. His research interests include the influence of technology upon business and professional communication and also the history of workplace communication. Sam is a CCI Member.

Carolyn Meyer, PhD [email protected] Carolyn Meyer, PhD is Associate Chair of the School of Professional Communication at Ryerson University in Toronto. Since joining the faculty at Ryerson in 2005, she has designed and taught undergraduate courses in business and technical communication,

communication and law, and communication history as well as graduate courses in grant writing and fundraising and risk communication. As the recipient of a SSHRC Ryerson Internal Grant,



she has conducted a critical discourse analysis of computer-mediated communication and the impact of new media on language change. Her recent genre-related research and conference papers focus on forms of promotional and academic discourse and how novice grant-writers gain genre and procedural knowledge and develop communicative practices. She is the author of The Reader: Contemporary Essays and Writing Strategies (Prentice Hall Canada), The White Collar Book: Poetry and Prose of Canadian Business Life (2011), and Communicating for Results: A Canadian Student’s Guide, a market-leading professional writing textbook, now published by Oxford University Press and soon to be issued in a 4th edition, and used at over 20 colleges and universities across Canada. She is the recipient of a SSHRC Post-Doctoral Fellowship and has taught at the University of Toronto and Mount Allison University. She is currently serving a second term as the Vice President (Canada) of the Association for Business Communication.

12:45 PM – 2:00 PM / Room 750LUNCH


2:00 PM – 3:15 PM / Room 750PANEL SESSION #5A: WRITING AND CORPORATE COMMUNICATIONWriting for social media in the contemporary corporate arenaRoslyn Petelin

Internalizing Citizenship Behavior through Internal Communication among Indian Public Services EmployeesNeha Sharma

Corporate Communication and Business Communication: So Close and So Far AwayMartin Nielsen2:00 PM – 3:15 PM / Room 763PANEL SESSION #5B: CORPORATE CITIZENSHIP AND RESPONSIBILITY (2)

Responsibility or Accountability? Responsiveness of the South African Business Sector to Social Issues of MigrationSonja Vervey

Understanding Employees’ Responses to Internal, Participative CSR ApproachesCarina Koch

The War on Tobacco: A PR Campaign for GoodRebecca Carriero

3:15 PM – 3:45 PM / Faculty LoungeAFTERNOON BREAK & REFRESHMENTS


3:45 PM – 5:15 PM / Room 750PANEL SESSION #6A: INTERNAL COMMUNICATION


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Employee Participation through Internal Social Media: The Influence of Organizational Identification and the Immediate ManagerMona Anderson

Employee Participation in Open Innovation Communities on Internal Social MediaHelle Gode

Trust and Internal Social Media ConversationsMia Leppala

3:45 PM – 5:00 PM / Room 763PANEL SESSION #6B: ORGANIZATIONAL ISSUESSocial Media across the Organization: Building a Conceptualization from Action Research in a Danish CompanyConstance Kampf

Stop Organizational Change and Start Organizing (Change)Wim Elving

5:00 PM / Room 750CCI CONFERENCE 2016 GROUP PICTURE

6:00 PM – 8:00 PM / Faculty LoungeCONFERENCE AWARDS RECEPTION: ANNOUNCEMENT OF BEST PAPERSMichael B. Goodman, Conference General ChairTim Coombs, Conference Co-Chair

FRIDAY, JUNE 3



Corporate Communications: An International JournalA Vision for the FutureThis session will discussion the current and future direction of Corporation Communications: An International Journal. The discussion will cover the scope of manuscripts for the journal, the increase in journal size for next year, the expansion of the board, and movement toward an impact factor.

Keynote SpeakerTHE PRELIMINARY PROGRAM AGENDA IS SUBJECT TO CHANGE. Please note: All paper authors are listed. Conference presenters are in bold type. Conference papers or summaries will be made available at the conference in the CCI Conference on Corporate Communication Proceedings 2016. Conference abstracts will be posted on the 2016 Conference page of CCI’s website at www.corporatecomm.org.


Timothy Coombs, Editor CCIJ

W. Timothy Coombs (PhD from Purdue University in Public Affairs and Issues Management) is a full professor in The Department of Communication at Texas A&M University. He has received the 2002 recipient of Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of America and the 2013 Pathfinder Award from the Institute of Public Relations in recognition of his research contributions to the field and to the practice. Dr. Coombs was a Fulbright Scholar in Estonia in the Spring

of 2013 where he helped to establish courses in crisis communication at Tallin University and worked with the communications officers from a variety of cabinet-level ministries on crisis communication. In the Fall of 2013 he was the named NEMO Professor at Lund University, Helsingborg Campus. NEMO is a grant-funded project that examines the effects of new media on society. Dr. Coombs is an Honorary Professor in the Business School at Aarhus University in Denmark. During that time Dr. Coombs did a number of guest lectures in Sweden including working with the communication officers of the Church of Sweden on crisis communication in the digital age. His crisis books include the award winning Ongoing Crisis Communication, Code Red in the Boardroom, and the co-edited The Handbook of Crisis Communication with Sherry Holladay. His other works include two award winning books with Sherry Holladay, Public Relations Strategy and Application: Managing Influence and It’s Not Just PR. Dr. Coombs has worked with governments, corporations, and consulting firms in the U.S., Asia, and Europe on ways to improve crisis communication efforts for themselves and their clients.

9:30 AM – 10:00 AMMORNING BREAK & REFRESHMENTSFriday, June 3 - CONCURRENT SESSIONS -- #7

10:15 AM – 11:15 AM / Room 750PANEL SESSION #7A: PR TOPICS (1)The Case for Hobby Lobby: From Creating Crafts for Hobbyists to Lobbying Justices of the US Supreme CourtIrene Maslowski

Using Sustainable Social Marketing to Respond to Global Climate ChangeStevina Evuleocha

Avoiding PR Crises: Strategies and CommunicationDouglas Muzzio, Jack Krauskopf

10:15 AM – 11:15 AM / Room 763PANEL SESSION #7B: PR TOPICS (2)Nation Building and an Icon in Crisis: A Seat at the Table for BBC Public RelationsRachel Kovacs

Enhancing Corporate Image via Reverse-Memejacking: Factors, Dynamics, and Risks in the Use of Memetic CampaignsChen Yinglin

It’s Good for You Because It’s Good for Them: Communicating the Costs of Participation in Volunteer TourismKathryn Lineberger


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Friday, June 3 – CONFERENCE CLOSING SESSION

11:15 AM – 11:45 AM / Room 750CLOSING ACTIVITIES

ACORN COMMENDATIONS FOR BEST PRESENTERSPatricia Scott, PhD, University of Pennsylvania & Uhmms Corp

CONFERENCE RECOGNITION AWARDSMichael B. Goodman, Conference General ChairW. Timothy Coombs, Conference Co-Chair

FAREWELLMichael B. Goodman, Conference General ChairW. Timothy Coombs, Conference Co-Chair

12:30 PM – 2:30 PM / Room 750CCI ADVISORS MEETING & LUNCHEON

Conference Panel UnderwritersPeter W. Cardon, President, ABC - Association of Business CommunicationJesper Falkheimer, Editor, Journal of Communication Management

Conference Proceedings EditorYan Jin, PhD, Grady College of Journalism and Mass Communication, University of Georgia, USA

Proceedings Editorial AssistantSunsu Kim, PhD student, Grady College of Journalism and Mass Communication, University of Georgia, USA

Conference Program and Proceedings AssistanceChiara BassoThomas CroninSarwat Zabeen

Conference CoordinationLancia YanIrem Alkut

Conference Award SponsorsMelissa Foyt, Corporate Communications: An International Journal, Emerald Group Publishing Limited



Patricia Scott, PhD, University of Pennsylvania & Uhmms Corp

Conference Program Committee (in attendance1) (reviewer2)Norm Booth, D Litt, Coyne Public Relations, USA2

W. Timothy Coombs, PhD, Texas A&M University1 2

Shui Duen Chan, EdD, The Hong Kong Polytechnic University, Hong Kong2

Wim Elving, PhD, Corporate Communications: An International Journal1 2

Jesper Falkheimer, PhD, Lund University, Sweden1 2

Finn Frandsen, Mag Art, Aarhus UniversityChristina Genest, CCI at Baruch College/CUNY (retired), USA1 2

Roger Hutt, PhD, Arizona State University, USA1 2

Yan Jin, PhD, University of Georgia, USA 2

Anne Kankaaranta, PhD, Aalto University School of Business, FinlandErnest Martin, Jr., PhD, Virginia Commonwealth University, USA1 2

Alessandra Mazzei, Mag Art, IULM University of Milan, Italy2

Augustine Pang, PhD, Nanyang Technological University, SingaporeRoslyn Petelin, PhD, University of Queensland, Australia1 2

Pat Scott, PhD, University of Pennsylvania & Uhmms Corp., USA1 2

Daniel So, W.C. So, Ed.D, Founder, CCI -The Hong Kong Chapter (retired)2

Jo-ann Straat, MA, Daichi Sankyo (retired), USA2

Don Swanson, EdD, Monmouth University, USA2

Sonja Verwey, PhD, University of Johannesburg, South Africa1 2

Michael B. Goodman, PhD, CCI at Baruch College/CUNY1 2

Lancia Yan, MA, CCI at Baruch College/CUNY1


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Panel Presenters

Mona Agerholm Andersen, [email protected] Agerholm Andersen, PhD, is an Associate Professor at the Department of Business Communication, Business and Social Sciences, Aarhus University. She specializes in the study of organizational communication, change communication, organizational identification, employee participation, and enterprise social media.

Lukasz M. Bochenek, PhD [email protected] is head of the Nyon-based team and Leidar’s lead on insights and digital engagement. He focuses on developing strategies, conducting research and delivering training programmes. He is passionate about unleashing business potential through comprehensive measurement and evaluation. Lukasz develops effective engagement strategies, processes and measurement frameworks for multi-national companies, NGOs and SMEs. He has overseen the management of communities from hundreds of key stakeholders to over one million members across all continents. He is also a Global Shaper from the Geneva Hub, which is a part of the World Economic Forum’s Global Shapers Community, an initiative of the World Economic Forum. In addition Lukasz is a Co-Director of the Executive Certificate Advocacy in International Affairs, delivered in partnership with the Graduate Institute of International and Development Studies in Geneva. Lukasz holds PhD in management studies from the University of Neuchâtel, Switzerland. His research focused on the role of organisational learning and Corporate Social Responsibility in corporate communication strategic management. He holds also M.A. in communication from the University of Geneva, Switzerland.

Peter W. Cardon [email protected] Peter teaches management communication, international business communication, new media and communication, and advanced business writing at the University of Southern California. His primary research interests are intercultural communication and social networking. Pete is a past President of the Association for Business Communication and a board member for the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research. He is the author of Business Communication: Developing Leaders for a Networked World.

Rebecca Carriero [email protected] Carriero leads communications efforts for Michael R. Bloomberg’s philanthropic efforts globally. She employs skills as a writer, creative thinker and media strategist to define and execute public relations campaigns for Bloomberg Philanthropies’ five program areas (the arts, government innovation, education, the environment, and public health). She also collaborates regularly with the organization’s other non-profit partners on media campaigns, thought-leadership efforts and content creation. Previously, she worked for the Financial Times, Goldman Sachs and Sloane & Company, a firm focused on corporate public relations. Rebecca is a graduate of the New School in New York City with a B.A. in Liberal Arts, and is a current Corporate Communications Master's degree candidate at Baruch University.


mailto:[email protected]





Valentina Yee Kwan [email protected] has recently rejoined her alma mater to lecture in subjects related to corporate communication and bilingual studies, after more than fifteen years’ experience in the commercial sector with world-class global companies across several markets and sectors. Her employers include PricewaterhouseCoopers (PwC), eBay, Aon Risk Solution and Synovate Business Consulting. In roles focused on strategic business development and management in Asia-Pacific, Valentina’s track record includes consulting to many Fortune 500 clients and multi-national corporations at senior executive level with annual revenue responsibility of over USD five million. Her clients included Morgan Stanley Asia, Standard Chartered Bank, Deutsche Bank, Prudential Corporation Asia, Cathay Pacific Airways, Exxomobil, Philips, Universal Pictures International, etc. She maintains an active network in the commercial sector and regularly invited to speak at both academic and industry events. Valentina has been awarded the Faculty Award of Excellent Achievement / Performance in the Teaching in 2013/14. She was a nominated committee member of the industry association APSMA1. She has a MSc in Management with Marketing from the University of Bath in the UK and a BA (first class honours) in Language and Communication from HK PolyU.

W. Timothy Coombs, [email protected]. Timothy Coombs (PhD from Purdue University in Public Affairs and Issues Management) is a full professor in The Department of Communication at Texas A&M University. He has received the 2002 recipient of Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of America and the 2013 Pathfinder Award from the Institute of Public Relations in recognition of his research contributions to the field and to the practice. Dr. Coombs was a Fulbright Scholar in Estonia in the Spring of 2013 where he helped to establish courses in crisis communication at Tallin University and worked with the communications officers from a variety of cabinet-level ministries on crisis communication. In the Fall of 2013 he was the named NEMO Professor at Lund University, Helsingborg Campus. NEMO is a grant-funded project that examines the effects of new media on society. Dr. Coombs is an Honorary Professor in the Business School at Aarhus University in Denmark. During that time Dr. Coombs did a number of guest lectures in Sweden including working with the communication officers of the Church of Sweden on crisis communication in the digital age. His crisis books include the award winning Ongoing Crisis Communication, Code Red in the Boardroom, and the co-edited The Handbook of Crisis Communication with Sherry Holladay. His other works include two award winning books with Sherry Holladay, Public Relations Strategy and Application: Managing Influence and It’s Not Just PR. Dr. Coombs has worked with governments, corporations, and consulting firms in the U.S., Asia, and Europe on ways to improve crisis communication efforts for themselves and their clients.

Sam H. DeKay [email protected],[email protected] Sam is a Vice President for Technical Communication at BNY Mellon Corporation, which is headquartered in New York City. He also serves as Chair of the Business Practices Committee of the Association for Business Communication (ABC). This committee is responsible for informing members concerning current workplace trends and for publishing the Business Practices Themed Section in Business and Professional Communication Quarterly, an ABC journal. His research interests include the influence of technology upon business and professional communication and also the history of workplace communication. Sam is a CCI Member.

Wim J.L. Elving, PhD

1 Note: APSMA stands for Asia Pacific Professional Services Marketing Association.

mailto:[email protected],[email protected]




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[email protected] has a M.A. degree in social and organizational psychology (RU Groningen; 1993) and finished his Ph.D. in communication in health care at the Twente University (1999). He is currently Associate Professor at the Department of Communication and the Amsterdam School of Communications Research (ASCoR) of the University of Amsterdam. His research interests include change communication, corporate communication, branding, internal branding and communication management. Wim has co-authored two books, and has published in several organizational and corporate communication journals. Since 2006 he has been editor of Corporate Communications: An International Journal. He is Co-Chair of CCI’s Conference on Corporate Communication and serves as a CCI Academic Partner and on CCI’s Conference Program Committee.

Stevina [email protected] Evuleocha is a Professor of Marketing & Entrepreneurship in the College of Business & Economics at California State University, East Bay Hayward, California. Professor Evuleocha holds a doctorate degree in Mass Communication and a Master of Arts in International Affairs from Ohio University, Athens, Ohio; and a Bachelor of Arts in Literature from the University of Port-Harcourt, Nigeria. Over the past 26 years, Professor Evuleocha has taught a variety of courses in marketing and mass communication such as Business Communication, Corporate Communication, Principles of Marketing, Media & Public Policy, International Communication, Consumer Behavior, Media Planning, and Advertising Management. Professor Evuleocha’s works have been published widely in Corporate Communication International Journal, Business Communication Quarterly, Journal of Employment Counseling, The Western Journal of Black Studies, International Journal of Emerging Markets, International Journal of Business & Social Science, Business Research Yearbook and Interdisciplinary Journal of Research in Business. Additionally, Professor Evuleocha has presented her research at numerous professional conferences.

Jesper Falkheimer, [email protected] Falkheimer is Professor in Strategic Communication at Lund University, Sweden. Since several years, he has combined research with university management positions and is Rector for Campus Helsingborg at Lund University. He is new Editor-in-Chief for Journal of Communication Management. Falkheimer recently published the volume Strategic Communication, Social Media and Democracy (Routledge, with T. Coombs, M. Heide and P. Young) and is author and editor of several books, anthologies, articles and chapters. Falkheimer is associate editor of the forthcoming International Encyklopedia of Strategic Communication (Eds. Robert Heath and Winni Johansen). He is an executive board member of the Swedish Public Relations Association, the communications agency Gullers Group AB and Media Evolution AB; a member of the advisory boards of European Communication Monitor and Corporate Communication International; and Programme Director for Communication Executives Programme at IFL, Stockholm School of Economics. He is a member of Arthur W. Page Society.

John [email protected] Gilfeather is an expert in corporate reputation measurement, public affairs research and B2B marketing. In November 2011, he was appointed Executive Vice President of Koski Research Inc. John was Managing Partner at Yankelovich and was responsible for all the custom research of the firm. After 30 years at Yankelovich, he joined Roper Starch Worldwide where he was Vice Chairman and head of Roper Public Affairs and Media. Following this, he was THE PRELIMINARY PROGRAM AGENDA IS SUBJECT TO CHANGE. Please note: All paper authors are listed. Conference presenters are in bold type. Conference papers or summaries will be made available at the conference in the CCI Conference on Corporate Communication Proceedings 2016. Conference abstracts will be posted on the 2016 Conference page of CCI’s website at www.corporatecomm.org.





Executive Vice President in charge of Stakeholder Management research for TNS in North America. John also founded his own firm, John Gilfeather & Associates, which provided independent and objective research and management advice to research firms, research departments and corporate communicators. He has conducted groundbreaking research in corporate reputation for Time Magazine in the 1970s, for Brouillard Communications in the 1980’s and for Fortune Magazine in the 1990s. In the last decade, he created the Roper Corporate Reputation Scorecard and the TNS Corporate Social Responsibility Report Card. He is a frequent speaker on reputation matters at important conferences, including the PR Leadership Forum, the CCI Leaders Forum, PR News seminars, the Fortune Corporate Marketing Forum and the Fortune Global Marketing Forum. John is a Past Chair of the Council of American Survey Research Organizations (CASRO) and served on it Board for nine years. He is a founding member of the Institute for Public Relations’ Measurement Commission. He is Past President of the Market Research Council and on The Board of Advisors for the International Public Relations Research Conference. He is a graduate of the University of Notre Dame with a degree in Sociology. He attended graduate school at Columbia University. He served for 20 years on the Board of Advisors for The University of Georgia Master in Marketing Research program.

Helle Eskesen Gode [email protected] Eskesen Gode is a PhD student at the Department of Business Communication, Aarhus University and senior lecturer at VIA Business, VIA University College in Denmark. Her research interests are organizational communication, internal social media, and open innovation communities.

Michael B. [email protected] B. Goodman is Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York. He is the founder and director of CCI Corporate Communication International. He is Visiting Professor of Corporate Communication at Aarhus University (Denmark), Bangkok University, Hong Kong Polytechnic University, and Università IULM (Italy). He has published widely, including most recently: Corporate Communication: Critical Business Asset for Strategic Global Change, Corporate Communication: Strategic Adaptation for Global Practice, Corporate Communication: Tactical Guidelines for Strategic Practice, Corporate Communication for Executives; Intercultural Communication for Managers, and Work with Anyone Anywhere: A Guide to Global Business. Michael is on the Editorial Advisory Board and Associate Editor for North America of Corporate Communication: An International Journal (UK). He is a member of the Arthur W. Page Society; a Fellow of the RSA (The Royal Society for the encouragement of Arts, Manufactures & Commerce), London; a Fellow of The Society for Technical Communication; and a member of the Board of Directors of the Association for Business Communication. He has been a consultant to more than 40 corporations and institutions on corporate communication, managerial communication, problem-solving, new business proposals, change, and corporate culture.

Maartje Harmelink maartje . harmelink @hu.nl Maartje Harmelink, MA works as a researcher and lecturer at the Hanze University of Applied Sciences in Groningen and at the University of Applied Sciences in Utrecht, The Netherlands. She graduated cum laude from the University of Groningen, with a master’s degree in Communication and Information Sciences (2012). After her graduation she worked as a research assistant and communication advisor at a health care institution. Since May 2013 she is working as a researcher and lecturer. She conducts research from a discursive psychological perspective.




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Mats [email protected] Heide is Professor in Strategic Communication at Lund University. His research interests are within the field of strategic communication and organizational communication, and he has especially focused on change communication and crisis communication. Heide is project leader of “Communicative Organizations: The Importance of Communication for Successful Organizations” – a four-year research project with five researchers and a Ph.D. student that study ten Swedish organizations from a communication perspective. He is author and co-author of 12 books (in Swedish) and several articles and edited chapters in anthologies such as Handbook of communication engagement (2017), Routledge handbook of critical public relations (2016), The Routledge handbook of strategic communication (2015), Encyclopedia of public relations II (2014) and Handbook of crisis management (2013). Heide is co-editor of Strategic Communication, Social Media and Democracy (Routledge, 2015).

Constance [email protected] Kampf is an associate professor and researcher in the Corporate Communication Research Centre, Department of Business Communication, BSS, Aarhus University. Her research explores communication in project management environments, including social media management and organizational architecture, as well as interfaces between business and society involving Corporate and Consumer Social Responsibility. She is the co-editor in chief of the Journal of Sociotechnology and Knowledge Development, and an International Project Management Association Project Excellence Evaluator. She is also active in IEEE standards development, participating in working groups for the development of Sustainability Standards for the manufacture of Personal Computers/Slates and Servers.

Anna Karina Kjeldsen, [email protected] Karina Kjeldsen PhD, affiliated with the Centre for Corporate Communication, School of Business and Social Sciences, Aarhus University. Anna Karina’s research revolves around the institutionalization of strategic communication, especially in public organizations, and on corporate branding and corporate communication. Her recent work focuses on branding co-creation processes in complex and knowledge-intensive organizations.

Raymond L. [email protected] L. Kotcher is non-executive chairman of Ketchum, one of the world’s largest public relations agencies. Kotcher is equally passionate about furthering public relations as a career destination of choice and supporting those just starting out and this autumn he will join Boston University’s College of Communication as professor of the practice of public relations. In his 2006 commencement speech at that college Kotcher shared his advice for a meaningful career in public relations: Engage your curiosity; have passion for what you do; foster your creativity; develop your voice; and never forget your integrity and credibility. During his 12 years as the global CEO of Ketchum, the firm tripled in size and was twice named PRWeek’s Agency of the Year. Ketchum is now ranked as the fourth-largest PR firm in the world, according to PRWeek and the Holmes Report. With 163 Public Relations Society of America (PRSA) Silver Anvils, 50 PRWeek Awards, 14 Cannes Lions, and 154 Holmes Report SABREs, Ketchum is the most decorated agency in the business. As part of Kotcher’s commitment to furthering the industry, he is engaged in a range of public relations organizations. He served two terms as Chair of the Council of Public Relations Firms where he worked to amplify the voice of PR firms and promulgate the highest standards of practice. An advocate for the role of research in the work of public relations, from 1999 to 2007 Kotcher served as a trustee of the Institute for Public THE PRELIMINARY PROGRAM AGENDA IS SUBJECT TO CHANGE. Please note: All paper authors are listed. Conference presenters are in bold type. Conference papers or summaries will be made available at the conference in the CCI Conference on Corporate Communication Proceedings 2016. Conference abstracts will be posted on the 2016 Conference page of CCI’s website at www.corporatecomm.org.




Relations. He is a member of the PRSA Foundation’s board of directors. Kotcher is actively involved in the Arthur W. Page Society and has served on the Society’s executive committee, board of trustees, and as chair of the membership committee. For a number of years, Kotcher has been included on PRWeek’s Power List, a ranking of the top 50 most important leaders in the public relations industry.

James A. (Jack) [email protected] James A. (Jack) Krauskopf is Distinguished Lecturer since 2004 and Director of the Center for Nonprofit Strategy and Management in the School of Public Affairs, Baruch College (City University of New York). After the September 11 attack in New York City, he was Chief Program Officer of the 9/11 United Services Group. Previously, he was Dean of the Milano Graduate School of Management and Urban Policy and Senior Vice President at New School University; President of the Corporation for Supportive Housing; Senior Fellow at the Aspen Institute; Commissioner of the NYC Human Resources Administration during the Administration of Mayor Koch; Deputy Secretary of the Wisconsin Department of Health and Social Services; Deputy Director of the Cleveland Department of Human Resources and Economic Development; and Director of the Office of Newark Studies (Rutgers University). He serves on nonprofit boards and advisory groups. He has a B.A. in Government from Harvard College and an M.P.A. from the Woodrow Wilson School of Public and International Affairs at Princeton University.

Daniel [email protected] Laufer is the Head of the School of Marketing and International Business at Victoria University of Wellington, one of the oldest and most prestigious universities in New Zealand.Dr. Laufer's main focus over the past few years has been on topics relating to the psychology of blame and crisis communications. In 2015 he served as the sole guest editor on a special issue about Crisis Management for the well-known managerial journal Business Horizons. He is currently co-editing a special issue on Global Crisis Management together with Tim Coombs for the Journal of International Management, a leading journal in International Business.Dr. Laufer has published articles in leading academic journals including the Journal of the Academy of Marketing Science, the Journal of Consumer Psychology, the European Journal of Marketing, Psychology and Marketing, International Marketing Review, and Public Relations Review. In addition to his publications, Dr Laufer is frequently quoted in the media as an expert on Crisis Management (WSJ, AP, CNN, BusinessWeek, Sina News in China, Nikkei Business Daily in Japan). He also teaches executive courses on Crisis Management at leading universities worldwide.

Mia Leppälä[email protected] Mia Leppälä is a fourth year doctoral student in the Department of Management Studies at Aalto University School of Business in Helsinki, Finland. Her research interests are in knowledge creation and communication in virtual environments, such as internal communication through social media. She also teaches organizational communication at Aalto University. The enthusiasm for her research stems from her earlier experience as a communications manager and consultant in various areas of business. Although she focused mainly on external communication, PR and marketing communication, she was also responsible for internal communication and became increasingly interested in the development of internal communication strategies. Her focus now is on using the academic studies to develop new online solutions for today’s organizational communication challenges.



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Kathryn [email protected] Lineberger is the Marketing & Communications Digital Strategist for Macaulay Honors College at CUNY. She has led the creation of engaging digital programs for both nonprofit organizations and Fortune 500 companies for over 15 years. She has a Masters degree in Corporate Communication from Baruch and a BA in Psychology from John Jay College.

Marianne Wolff [email protected]’s primary research areas are organizational narratives (Head of Center for Narratological Studies at the University of Southern Denmark) and management communication. Currently co-editing a book on fictionality for DeGruyter and a book on counter-narratives for Routledge. Publications include Norlyk B., Lundholt. M. W. & Hansen, P. K., ”Corporate Storytelling” in The living handbook of narratology (2013), “Management Communication with Impact” in Language at Work (2011), and the monograph “Telling without Tellers, The Linguistic Manifestation of Communication Structures” (2008).

Ernest F. Martin Jr., PhD [email protected] Ernie is an associate professor in the Richard T. Robertson School of Media and Culture at Virginia Commonwealth University, teaching public relations. His PhD is from the University of Missouri. Previously Martin was assistant dean, College of Communication and Media Sciences, Zayed University (United Arab Emirates), department chair, Department of Communication Studies, Hong Kong Baptist University, and a faculty member at City University of Macau, Macau Polytechnic Institute, Fudan University, Campbell University, Syracuse University, University of Kansas and Iowa State University. Ernie worked professionally for more than 10 years with Cox Broadcasting, Koplar Communications and Frank Magid Associates.

Irene [email protected] Maslowski is the President of Maslowski & Associates, a public relations consultancy in Roseland, N.J. founded in 1988, serving clients in the corporate, non-profit, government, and business-to-business sectors. She has been a four-time recipient of the Pyramid Award from the Public Relations Society of America-New Jersey Chapter and the recipient of an Aster Award from the Healthcare Marketing Association. She is a past president of both the New York City and New Jersey Chapters of the Public Relations Society of America (PRSA). Irene is accredited in public relations (APR) and a member of PRSA’s College of Fellows. Irene did her undergraduate work in Liberal Arts at Montclair State University and Thomas Edison State College, and is currently completing a Masters Degree of Science in Communications Management at the Newhouse School of Public Communication at Syracuse University. In 2006 she was a presenter at Fairleigh Dickinson University’s Corporate Communications Institute 2006 Conference in Wroxton, England, where she presented her case study titled “The Role of Communitarianism in Public Relations.” She also serves as an adjunct professor of communications in New Jersey City University’s MBA program.

Carolyn Meyer, PhD [email protected] is Associate Chair of the School of Professional Communication at Ryerson University in Toronto. Since joining the faculty at Ryerson in 2005, she has designed and taught undergraduate courses in business and technical communication, communication and law, and communication history as well as graduate courses in grant writing and fundraising and risk THE PRELIMINARY PROGRAM AGENDA IS SUBJECT TO CHANGE. Please note: All paper authors are listed. Conference presenters are in bold type. Conference papers or summaries will be made available at the conference in the CCI Conference on Corporate Communication Proceedings 2016. Conference abstracts will be posted on the 2016 Conference page of CCI’s website at www.corporatecomm.org.






communication. As the recipient of a SSHRC Ryerson Internal Grant, she has conducted a critical discourse analysis of computer-mediated communication and the impact of new media on language change. Her recent genre-related research and conference papers focus on forms of promotional and academic discourse and how novice grant-writers gain genre and procedural knowledge and develop communicative practices. She is the author of The Reader: Contemporary Essays and Writing Strategies (Prentice Hall Canada), The White Collar Book: Poetry and Prose of Canadian Business Life (2011), and Communicating for Results: A Canadian Student’s Guide, a market-leading professional writing textbook, now published by Oxford University Press and soon to be issued in a 4th edition, and used at over 20 colleges and universities across Canada. She is the recipient of a SSHRC Post-Doctoral Fellowship and has taught at the University of Toronto and Mount Allison University. She is currently serving a second term as the Vice President (Canada) of the Association for Business Communication.,

Emilia [email protected] Mikola is a final year M.Sc. student of Corporate Communication at the Aalto University School of Business, Helsinki, Finland. Her Master’s Thesis and research paper examine the role of the communications function and especially the social media activities conducted in corporate reputation work in Finnish public companies operating in the B2B sector. She has gathered work experience in communications from four Finnish organizations and wishes to pursuit a career in corporate communications after graduating.

Marjan Mohammadreza, [email protected] Mohammadreza is a Ph.d. candidate in the Corporate Communication Research Centre, Department of Business Communication, BSS, Aarhus University. Her research focuses on Social Media Management. She has a Master of Business Management at Allameh Tabataba’i University, Faculty of Management , Tehran, Iran, and her MA thesis focused on Identifying and prioritizing success factors of social media from a marketing perspective.

Nazreen [email protected] Muntaj is currently completing her last semester in the Master of Mass Communication program at the Wee Kim Wee School of Information and Communication, Nanyang Technological University, Singapore. Her work experience has been predominantly in the marketing and communications division, in industries spanning from marine to education. She has keen interests to pursue research areas in corporate communications and integrated communications that assist in learning. Nazreen earned her bachelor's degree in Media and Communications Studies from the University of South Australia.

Douglas [email protected] A specialist in American public opinion, voting behavior and city politics, Douglas Muzzio has had extensive political, governmental, and media experience. He is a professor at the School of Public Affairs at Baruch College and teaches at the CUNY Graduate School of Journalism. He is a frequent contributor at professional conferences and has published on a broad range of subjects and is a widely-quoted analyst/commentator on city, state, and national issues. His governmental experience includes: thrice-elected trustee of the Pequannock Township (New Jersey) Board of Education; chief-of-staff to New York City Councilmember At Large Antonio Olivieri; consultant to the New York City Charter Revision Commission (1988; 2010); research director for the 1989 Dinkins mayoral campaign; consultant to City agencies and not-for-profit organizations. In March 2011, he delivered an address, “Avoiding Government PR Crises: Don’t Let It Hit the Fan (If It Does, Don’t Duck”) before the City & County Performance Summit, Las Vegas, Nevada.





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Patrick Ngpatrick . ng @polyu.edu.hk Patrick Ng is lecturer at the Chinese & Bilingual Studies Department of the Hong Kong Polytechnic University. He pursued graduate studies at Chapman University (USA) where he earned a MA degree in English (TESL), and is recently awarded an MSSc degree in Social Science from University of Leicester, UK. His research interests include bilingualism and corporate communication, bilingual education, public speaking, intercultural pragmatics and communication, and media discourse. His latest co-edited research book (2015) with Dr Cindy Ngai is titled, Role of Language and Corporate Communication in Greater China, published by Springer. Some of his journal publications are found in PR Review, Critical Arts: A journal of south-north cultural and media studies, Reading Matrix, Contemporary Linguistics, and Journal of Asian Pacific Communication.

Martin Nielsen, [email protected] Nielsen, Ph.D., is an Associate Professor at the Department of Business Communication, Aarhus University, and affiliated to the Centre for Corporate Communication. He holds an MA in Translation and Interpretation Studies (German). Among his research interests are cross-cultural marketing communication, corporate communication, intercultural advertising, advertising language, international business communication, and text linguistics. He teaches German and Business and Corporate Communication on undergraduate and graduate levels in different study programmes. Dr. Nielsen has been on research stays and has gives invited guest lectures on a regular basis at universities in Germany and other European countries. He is one of the founding members of EUCO (European Cultures in Business and Corporate Communication), a representative in LIBRI (Linguists in Business Research Initiative), and was a member of the Academic Council at the Aarhus School of Business and the Aarhus School of Business and Social Sciences for ten years (2005-2016). He performs occasional translation tasks and courses in doing business with Germany, oral communication, and media semiotics.

Vern Oakley [email protected] Very Oakley is the Founder, CEO, and Creative Director of Tribe Pictures, a leader in the corporate video world for the past three decades. Vern’s clients include top corporations and organizations across sectors, including world leaders in technology, life sciences and pharmaceuticals, consumer products, and finance. Tribe has produced and directed short and long form films in executive leadership, marketing and branding, investor relations, fundraising, and human resources. The company’s goal is to “make films that humanize the most successful companies, institutions and leaders in the world.” A client recently called Vern “the business artist,” which captures his facility in both the boardroom and on the film set. When he directs CEOs and other top executives, he brings a depth of insight into their strategic business needs and shows them how to express their authentic leadership on film. Vern is the author of Leadership in Focus: The Power of Being You on Camera, which will be published in the fall of 2016.

Oluwayemisi Olomo [email protected] is a doctoral student of Marketing at Lagos Business School, Nigeria. Her research interests include health branding, corporate branding, corporate communications and the intersection of the social media with marketing. Her hobbies include reading, creative writing, drawing, storytelling, jewelry making, traveling and singing. THE PRELIMINARY PROGRAM AGENDA IS SUBJECT TO CHANGE. Please note: All paper authors are listed. Conference presenters are in bold type. Conference papers or summaries will be made available at the conference in the CCI Conference on Corporate Communication Proceedings 2016. Conference abstracts will be posted on the 2016 Conference page of CCI’s website at www.corporatecomm.org.





Augustine Pang, PhD [email protected] Pang, PhD, is an Associate Professor and Program Director of Master of Mass Communication at Wee Kim Wee School of Communication and Information, Nanyang Technological University. He specializes in crisis management and communication; image management and repair; media management, and corporate communication management.Besides contributing book chapters to leading communication books like the Handbook of Crisis Communication (2010, Wiley-Blackwell), SAGE Handbook of Public Relations (2010), Handbook of Communication and Corporate Social Responsibility (2011, Wiley-Blackwell), and Handbook of Research on Crisis Leadership in Organizations (2013, Edward Elgar), his works have appeared in peer-reviewed journals like Journal of Public Relations Research, Public Relations Review, Journal of Business and Technical Communication, Journal of Contingencies and Crisis Management, International Journal of Strategic Communication, Public Relations Journal, Journal of Communication Management, Journal of International Communication, Australian Journalism Review, Journal of Marketing Channels, and Asia Pacific Media Educator, amongst others.He was the regional editor for Asia for Corporate Communication: An International Journal (2010-2015). In 2009, he co-edited a special issue of Media Asia on Public Relations in Asia and in 2013, he co-edited another issue on management consulting in the International Journal of Strategic Communication.He is thankful for the top research awards won at leading international conferences including the International Communication Association (2015), Corporate Communications International Conference (2014, 2009 and 2008); the Association of Educators in Journalism and Mass Communication (AEJMC) conference (2015, 2010 and 2007), and the International Public Relations Research Conference (2009, 2004 and 2005). In 2015, he won a highly commended paper published in Corporate Communication: An International Journal for 2014.

Roslyn Petelin [email protected] Professor Roslyn Petelin established the award-winning postgraduate program in Writing, Editing, and Publishing at The University of Queensland (UQ) and has been the recipient of teaching excellence awards from UQ and the Australian Learning and Teaching Council. She edited the Australian Journal of Communication from 1988–2013; has co-authored two books, The Professional Writing Guide: Writing Well and Knowing Why (Allen & Unwin) and Professional Communication: Principles and Applications (Pearson); and consults internationally on corporate and academic writing. In 2014, she designed and presented a MOOC (massive open online course) on Grammar (WRITE101x) for the edX consortium of Harvard and MIT, which has to date attracted more than 250,000 students. Her new book How Writing Works: A Field Guide to Effective Writing, to be published by Allen & Unwin in 2016, has already garnered high praise.

Marike Schilderman [email protected] Schilderman recently graduated from the Graduate School of Communication at the University of Amsterdam. She has primarily researched communications in organizations, specifically focusing on change management and intercultural communications. Preferred research methods are a combination of qualitative research with advanced statistics such as structural equation modelling. Her Research master’s thesis topic is predictability of expatriate success through personality traits and communicative behavior. This paper will be presented at the International Congress of Cross-Cultural Psychology in Nagoya, Japan this summer. Apart from her studies at the University of Amsterdam, Marike also attended the Global Leadership summer school at Yale University.

Patricia Scott, PhD


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[email protected] Scott, Ph.D., is President and CEO of Uhmms, which she founded as a communication consulting company specializing in teaching clients how to speak, lead and inspire by engaging your audience. Her specialty is teaching the tools and strategy to break through distraction to get your message heard. Her more than 15 years of corporate leadership experience - coupled with a Ph.D. in Communication; her role as lecturer in the Communication Program at the Wharton School, University of Pennsylvania; and her national best-selling book Getting a Squirrel to Focus: Engage and Persuade Today's Listeners - establishes her as a leader in the field of communication and provides her clients a unique blend of time-tested strategies and real-world application. Pat also serves on the advisory board of the MA in Corporate Communication at Baruch College/CUNY

Neha Sharma [email protected] Sharma is a PhD in corporate communications from Indian Institute of Technology Madras, India and has been the recipient of Institute’s Best Doctoral Thesis award in the field of corporate communication and organizational behavior. She has around 15 years of experience in academics and consultancy projects She started her career as a journalist with an Indian national newspaper. Thereafter, she worked for an international PR and CC agency. She has worked with Amity School of Communication, Noida, India, as Assistant Director; Dehradun Institute of Technology as Assistant Professor; and currently she is working as Associate Professor and Head, Department of Management Studies, SR Group of Institutions, Dr APJ Abdul Kalam University, India.

Charlotte Simonsson, PhD charlotte . simonsson @isk.lu.se Charlotte Simonsson is Assistant Professor in Strategic Communication as well as the head of the Department of Strategic Communication at Lund University. Her main research interests are change communication, crisis communication, leadership communication, and roles and practices of communication professionals. During the last few years she has worked on a research project about internal crisis communication together with Mats Heide, funded by The Swedish Agency for Contingency Management. At present she is involved in a research project about communicative organizations focusing on the importance and value of communication. Simonsson has published several books in Swedish and also published articles in journals such as International Journal of Strategic Communication and Corporate Communications: An international Journal. Simonsson has previously worked as a senior consultant specialized within internal communication and leadership.

Stuart [email protected] Smith, Global CEO at Ogilvy Public Relations, has over twenty-five years experience in communications. He has held senior positions within consultancies and in-house and has worked across many industries and geographies in both the private and public sectors.His experience of developing strategy spans disciplines: change management programs, acquisitions, disposals and rebranding; crisis management and issues preparedness; organizational effectiveness audits; communications and marketing; issues-led and public affairs campaigns; managing stakeholder relations across a range of NGOs; and the alignment of internal communications with brand repositioning programs. Under his leadership, Ogilvy PR was named pan-EAME Agency of the Year (2014, Holmes Report) and for the second year running Ogilvy is top of the Holmes Report's Creativity Index globally.He has significant experience supporting clients with inward investment, destination and country branding including : Qatar First Investment Bank, Brand Dubai; GAFI (Egypt’s inward investment






organization); ITIDA (Egypt’s IT inward investment agency) and UKTI. In addition he has developed strategies for Sovereign Wealth Funds and led the development of a new positioning strategy for Qatar. He has advised the UK Government on its ‘Great’ campaign and most recently served on a Task Force for the Mayor of London to advise on destination branding.At Ogilvy he is working with clients such as Nestle, Nescafe, Reed Smith, Merck, AngloAmerican and AMEX. Most recently he headed H+K Strategies EMEA's corporate practice. Previously he was CEO of Edelman UK.

Steve Ugbah, PhDsteve . ugbah @csueastbay.edu Steve Ugbah has a Ph.D. in Organizational Communication; M.A. in International Affairs specializing in Development Studies and International Economics; M.A. in Political Science specializing in Public Administration; B.A. in Zoology; and B.S. in Microbiology. Professor Ugbah has authored or co-authored articles in journals including International Journal of Advances in Management and Economics, Journal of Employment Counseling, Journal of Business and Behavioral Sciences, Academy of Entrepreneurship Journal, Journal of Leadership Studies, Information Resources Management Journal, The Journal of Business Communication, and Information and Management Journal. He currently teaches in the Department of Marketing and Entrepreneurship, College of Business and Economics, California State University East Bay, Hayward, California, USA, and served as Visiting Professor at the Academy of National Economy, Institute of Business & Economics, Moscow, Russia; and Visiting Professor, Chiat/Day/Mojo Advertising Firm, San Francisco, California, USA. Professor Ugbah’s research and professional interests are marketing research, entrepreneurship, business development, international business, managerial communication, grant writing and program evaluation, and small business strategy.

Chigo Ugoalah [email protected] Ugoalah is the developer of the concept of Quality Visibility, an innovative and proprietary approach to crisis and reputation management that combines Strategic Crisis Communications Theory, nonverbal language theory and theory of authenticity to add value to public visibility following a crisis. This means matching words and actions to achieve authenticity. Most recently, Chigo presented his concept of Quality Visibility at the International Crisis & Risk Communications conference in Orlando. Through this experience he realized that there is a clear void in the discipline of crisis and reputation management. What you say to stakeholders is just one part of the equation. Chigo believes that nonverbal communications provides valuable insight into the authenticity behind a message. Chigo holds a Master’s degree in Professional Communications from Royal Roads University. He is also a graduate of the School of Journalism at Langara College and Broadcast Communications at the BC Institute of Technology (BCIT). The foundation of Chigo’s experience in Communications is the decade he spent working as a television news producer and freelance writer before moving into professional communication practice. Chigo is the founder of CU Communications Inc., a crisis management practice that consults and advises on effective communication following a crisis.

Venla Väkevä[email protected] Väkeväinen is a Corporate Communication M.Sc. student at the Aalto University School of Business. Her interests lie in communications, creative content, marketing, and strategy. Currently, she works as a Head of Communications at startup conference Slush, and writes her Master's Thesis within reputation management.

Christine Viertmann [email protected]




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Christine Viertmann is researcher and post-doc at the University of Leipzig’s Department in Strategic Communication. She also works as project leader of the research project "Value Creating Communication“ for the Academic Society for Corporate Management and Communication at the Universities of Leipzig, Münster and Hohenheim. She published her dissertation on scapegoating in the public sphere in 2015. Her research covers CEO communication, measurement and evaluation, crisis communication and NPO communication.

Andy WhitehouseAndy Whitehouse is chief communications officer of IBM (NYSE:IBM), the cognitive solutions and cloud platform company. Andy’s responsibilities include strengthening and protecting IBM’s reputation, helping IBMers contribute their insights to public debate, and communicating the impact of IBM’s client service.Previously, Andy served as Global Director of Marketing, Communications and Knowledge Management for Willis Towers Watson (NASDAQ: WLTW) and Willis Group Holdings, the global risk advisor and (re)insurance broker. In this role, Andy led the firm’s marketing and communications team, and played a central part in the merger of Willis Group, Towers Watson and Gras Savoye. Before joining Willis, Andy served as interim Global Director of Communications for McKinsey & Company, co-leading the firm’s communications and publishing function. At McKinsey, Andy played various roles including deputy director of communications. He led research on the role of business leaders in public life, and was a member of teams working with public sector and non-profit clients. In 2007, he co-published “CEOs as public leaders: a McKinsey survey” (McKinsey Quarterly 2007 Anthology) and “CEOs as public leaders” (McKinsey Quarterly 2007, vol. 2). Prior to McKinsey, Andy was a policymaker in the United Kingdom government. Originally joining the Ministry of Defence in the Civil Service Fast Stream, he later led teams in the Prime Minister’s Social Exclusion Unit, the Office of the Deputy Prime Minister, and the Department of Health. Andy’s policy work focused principally on tackling poverty and social exclusion in England. Andy is a 2013 recipient of the Distinguished Friend of Oxford University award. He is a Visiting Lecturer at the Blavatnik School of Government at Oxford, a member of the NationSwell Council and of the Arthur W. Page Society. Andy has spoken at events including the Skoll Global Forum and Oxford's "Challenges of Government" conferences. He is a graduate of Oxford and Harvard.

Eugene Yong-Sheng Woon [email protected] Yong-Sheng Woon is currently a full-time Master of Mass Communication dissertation student at the Wee Kim Wee School of Information and Communication, Nanyang Technological University, Singapore. As a part-time research associate with the School, his research interests include corporate communications, crisis management, and public relations. He was a public relations practitioner at a government agency where he was heavily involved in stakeholder relations and engagement, as well as issues and conflict management. He earned his bachelor's degree in Mass Communication from the Royal Melbourne Institute of Technology, Australia.

Doreen D. Wu, [email protected] D. Wu (PhD from University of Florida, USA) is an associate professor in the Department of Chinese and Bilingual Studies, The Hong Kong Polytechnic University. Her major research interests include transcultural branding, glocalization and corporate communications, multilingualism and multiculturalism in media communication of Cultural China. Doreen also serves on the editorial boards for a number of important international, national and local journals



devoted to language and communication studies, e.g., Contemporary Linguistics, Critical Arts, East Asian Pragmatics, Intercultural Communication Studies, Journal of Multicultural Discourses, and Modern Foreign Language. She is also International Advisory Board Member for International Association for Intercultural Communication Studies (IAICS), and member of the Standing Committee for China Association for Intercultural Communication (CAFIC), The Association of Chinese Sociolinguistics (ACS), and for China ESP.

Su Lin [email protected] Lin YEO is Assistant Professor of Corporate Communication (Practice) in Lee Kong Chian School of Business at the Singapore Management University (SMU) where she has been a faculty since July 2014. She was previously a postdoctoral fellow at the Wee Kim Wee School of Communication and Information at Nanyang Technology University. Su Lin’s primary research interests include crisis communication and image recovery, corporate reputation and health communication. She is thankful for having won top paper awards at leading international conferences, and for having received seven research grants from the time she was a PhD candidate. Recently recognised on the Dean’s Teaching Honour List at the Business School in SMU, Su Lin teaches a range of communication modules from undergraduate to postgraduate and executive seminar programmes. Professionally, Su Lin spent 12 years managing corporate communication and investor relations for several conglomerates in the banking and financial services sectors prior to embarking her postgraduate studies.

Ansgar [email protected] Zerfass is Professor and Chair of Strategic Communication at the Institute of Communication and Media Studies at the University of Leipzig, Germany. He is also Professor in Communication and Leadership at BI Norwegian Business School, Oslo, as well as, among other things, former President of the European Public Relations Education and Research Association, Brussels, and Publisher of the "International Journal of Strategic Communication", Routledge, USA. His research is focused on Corporate Communications, Measurement and Evaluation, Digital Communication and International/Comparative Communication. He has received multiple best paper awards as well as the Pathfinder Award by the Institute for Public Relations and the Jackson Jackson & Wagner-Award by the PRSA Foundation. His published work includes 32 books and more than 270 journal articles, chapters and research reports in multiple languages. Current projects are, amongst others, the European Communication Monitor, the Asia-Pacific Communication Monitor and "Value Creating Communication", the world's most extensive research program on corporate communications conducted by with several universities and global companies.



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Conference Coordinator and Assistants

Lancia Yan, Assistant Director, CCI — Corporate Communication International atBaruch College/[email protected]

At CCI, Lancia, manages initiatives to further the CCI mission: including cultivating corporate sponsors/members/academic partners and developing corporate communication programs, events, forums and conferences. She also supports CCI’s research efforts and manages global relationships with its stakeholders. Additionally, she coordinates professional development opportunities for Baruch College’s M.A. in Corporate Communication.

Prior to CCI, she enjoyed multiple academic roles. Including managing several undergraduate programs fostering the intercultural and professional competence of students. Additionally, as an academic advisor, she assisted numerous undergraduate students from orientation to graduation. As a career counselor, she successfully developed competitive internship opportunities for students from diverse cultural backgrounds, adding multicultural skills and value to area businesses. In this role, she also acted as a liaison pairing qualified students with organizations, matching their skill set and professional interests. Since 2004, Lancia has taught undergraduate courses for the marketing, business and communications studies departments of several CUNY



colleges, incorporating innovative 3D printer technology into course curriculum. Furthermore, she has served on the board of the Friends of the French Culinary Institute, raising funds for talented students at a first-rate culinary academy.

Lancia is an alum of Baruch College and holds B.A. and M.A degrees in Corporate Communication.

Irem Alkut

Chiara Basso, Graduate Student and Assistant, MA in Corporate Communications, Baruch College/[email protected]

Chiara Basso is an experienced Italian journalist currently making the transition to public relations. She is a student and a graduate assistant in the MA Corporate Communications program at Baruch College. During her ten years in journalism, Chiara had the opportunity to cover top economic and financial news, but also the most important events in politics, foreign affairs, lifestyle, and fashion, for high-end magazines and newspapers. In the six years since she moved from Italy to New York, she has been working as a freelance correspondent from the U.S. for many national media outlets in Italy, from the most traditional ones, like radio and newspapers, to TV networks and websites. Thanks to this solid journalistic background, Chiara understands how the world of communications works, how to judge what is newsworthy, how to pitch a story, how to manage media relations and how to use social media to build a brand. Chiara is proficient in four languages - Italian, English, German and French

Thomas Cronin

Sarwat Zarbeen

Conference Volunteers

Violet Tran, Graduate Student, MA in Corporate Communications, Baruch College/[email protected]

Violet is a full-time graduate student enrolled in the M.A program in Corporate Communication at Baruch College. She is a former Account Manager at Jolen Consulting, a boutique PR agency in Vietnam, where she handled multinational clients in various industries including technology, lifestyle, and non-profits to develop and manage their communication strategies and campaigns. She has experience in a variety of communication functions such as media relations, brand marketing, event planning and management, community relations, market research, social media, and business and partnership development.

Violet holds a B.A magna cum laude in International Business from Saint Anselm College in Manchester, New Hampshire, and is originally from Vietnam.



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CONFERENCE SPONSORS



CONFERENCE UNDERWRITERS

CCI CORPORATE SPONSORS

Amgen Inc. APCO Worldwide Inc.Honeywell


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The J.M. Smucker CompanyPfizer Inc.

CCI CHAPTERS

CCI Baruch Chapter, MA in Corporate Communication, Dept. of Communication Studies, Baruch College/CUNY, USACCI Hong Kong Chapter, Department of Chinese & Bilingual Studies, The Hong Kong Polytechnic University, Hong Kong

CCI ACADEMIC PARTNERS

Amsterdam School of Communication Research (ASCoR), University of Amsterdam, The NetherlandsCentre for Corporate Communication, School of Business and Social Sciences, Aarhus University, DenmarkCorporate Communication, Department of Communication, Aalto University School of Business, FinlandDepartment of Strategic Communication, Lund University, Sweden Department of Strategic Communication, University of Johannesburg, South AfricaGrady College of Journalism and Mass Communication, University of Georgia, USAIULM University of Milan, ItalyRichard T. Robertson School of Media & Culture, Virginia Commonwealth University, USAWee Kim Wee School of Communication and Information, Nanyang Technological University, SingaporeThe Writing, Editing & Publishing Program, Faculty of English, Media Studies & Art History, The University of Queensland, Australia

ORPORATCORPORATE COMMUNICATIONS An International Journal



Corporate Communications: An International Journal addresses theory and practice arising from the awareness that corporate communication, as the name implies, lies at the heart of effective strategic management, planning and control. The journal recognizes the impact that new digital media technologies are having on news management and the monitoring and evaluation of corporate identity, organizational reputation and overall performance. Successful internal and external integration of corporate communication programmes involves all stakeholder groups and interested parties. Corporate advertising, public and media relations go beyond the gatekeeping functions of personnel development and marketing to embrace the interdisciplinary, strategic framework of corporate communication.

EDITORW. Timothy Coombs, PhDTexas A&M University [email protected]

REGIONAL EDITORS

NORTH AMERICAMichael B. GoodmanBaruch College, City University of New York, [email protected]

AUSTRALASIAShaun Powell & Shirley LeitchUniversity of Wollongong, Australia

EUROPEFinn FrandsenAarhus University, Denmark

Joep CornelissenLeeds University Business School, UK

ASIAAugustine PangNanyang Technological University, Singapore

BOOK REVIEW EDITORChiara ValentiAarhus University, Denmark

PUBLISHERMelissa FojtEmerald Group Publishing Limited, UKwww.emeraldinsight.com

CORPORATE COMMUNICATION INTERNATIONAL at Baruch College/CUNY

Resources from Emerald Group Publishing Located on the RESOURCE page of CCI’s website at www.corporatecomm.org: How to… ensure your article is highly downloaded: What you can do PRIOR to submission What do editors really want? How to… disseminate your work How to… structure your article



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MISSIONThe mission of CCI - Corporate Communication International is to enhance the performance of corporate communication as a strategic management function; and to be the number one choice of both practicing professionals and scholars for information on corporate communication.

OBJECTIVESTo serve a: Bridge between theory and practice; bringing students, practitioners and scholars together to share information and ideas Resource center for corporate communication briefings, symposia, forums, conferences and publications Clearinghouse and integrator of knowledge from a variety of academic disciplines relevant to the theory and practice of corporate communication Incubator for primary research in corporate communication, making a contribution to the enhancement of organizational performance Partner for corporations and other organizations wishing to conduct applied research Advocate for professionalism in corporate communication Leader and catalyst, helping to define research agenda in the corporate communication field

CCI MEMBER OFFERINGSCCI offers you the best thinking in the current theory and practice of corporate communication.

Enjoy member rates for: Executive Briefings on emerging corporate communication issues Symposia on strategic trends in corporate communication The four-day Corporate Communication Leaders Forum, an intensive professional development

opportunity exploring corporate communication best thinking and practices, The three-day Forum on Strategic Communication Leadership, an intensive professional and

academic seminar focusing on corporate communication’s strategic adaptation to the current business and communication environment.

The three-day global Conference on Corporate Communication, a gathering of practitioners and scholars, matching rigorous academics with real world corporate communication

Additionally, Membership includes: Electronic access to three prestigious communication journals: Corporate Communications: An

International Journal, endorsed by CCI, Journal of Business Strategy, Journal of Communication Management

Electronic access to Emerald Management First, an online management library offered by Emerald Group Publishing Limited



CORPORATE COMMUNICATON INTERNATIONAL at Baruch College/CUNYA global center for information and knowledge on corporate communication

55 Lexington Avenue, B 8-233New York, New York 10010Phone 646.312.3749 [email protected] www.corporatecomm.org

http://www.corporatecomm.org/


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Documents

Baruch College, New York, NY - Corporate · Web viewBaruch College, New York, NY 31 THE PRELIMINARY PROGRAM AGENDA IS SUBJECT TO CHANGE. Please note: All paper authors are listed