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New Marketing & New Branding of the Barracks for F&B precinct
Case Study:The Barracks Brisbane Australia
Key Issues
• Declined state of the property after 8 years
• Tenants looking tired
• Marketing not focused on strengths or ROI to grow categories
• Declining sales for the majors & tenants
• Previous owners background was not from retail development and management not from retail management background.
New photoshoot by Boom to promote tenants and improvement to website retailer presentation resulted
in 7+ increase
Help the winners and push further – new photoshoot, new signage for them, promotion of their campaigns and promotion of events
Focus on sales to help declining Cinema sales which result 15% increase YTD
due to Boom’s online campaigns for them, new website tabs, new photoshootand weekly
promotion for new movies and events.
Old Results – limited engagement or little reach
New Style Guide for The New Brand
New Look Posters & Adverts
Hoarding