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BarcelonaBarcelona’’s Economic s Economic Development Model: Development Model:

Innovation & Sustainable Innovation & Sustainable DevelopmentDevelopment

Competitive Locations Competitive Locations -- LiveableLiveable CitiesCities

Zurich, 2Zurich, 2--3 May 20073 May 2007

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Barcelona, a large metropolitan areaBarcelona, a large metropolitan areaCity: 1.6 millCity: 1.6 milliion inhabitants / region: 4on inhabitants / region: 4.6.6 million million inhabinhab..

5th largest industrial region in Europe5th largest industrial region in Europe

6th largest urban agglomeration in Europe6th largest urban agglomeration in Europe

99 % of Spain% of Spain’’s population; 19 % of s population; 19 % of GDPGDP

20 % of Spain20 % of Spain’’s companiess companies

25 % of foreign investment in the state25 % of foreign investment in the state

28 % of Spain28 % of Spain’’s exports s exports

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Industrial and service sectorsIndustrial and service sectorsDrivers of the cityDrivers of the city’’s economys economy

Competitive industrial sectors:Competitive industrial sectors:

automotiveautomotiveconsumer electronicsconsumer electronicschemicalchemical--pharmaceuticalpharmaceuticalagroagro--food food publishingpublishing

NewNew strategic sectors:strategic sectors:

biotechnologybiotechnologyaerospaceaerospacefashion, design, multimedia, audiovisualfashion, design, multimedia, audiovisualenvironmentenvironmenttelecommunications and computer technologytelecommunications and computer technology

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Our city modelOur city modelWhere are we heading?Where are we heading?

Headquarters cityHeadquarters city

Factory cityFactory city

Lab city / incubator city Lab city / incubator city

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Strategic PlansStrategic PlansResearch studies of the city

Principal milestonesPrincipal milestones

1990: Barcelona Strategic Plan I 1990: Barcelona Strategic Plan I

1994: Barcelona Strategic Plan II 1994: Barcelona Strategic Plan II

1999: Barcelona Strategic Plan III 1999: Barcelona Strategic Plan III

2003: Metropolitan Strategic Plan I 2003: Metropolitan Strategic Plan I

2005/2007: Revision of Metropolitan Strategic Plan 2005/2007: Revision of Metropolitan Strategic Plan

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Public Public –– private collaborationprivate collaborationBarcelonaBarcelona’’s economic promotion strategys economic promotion strategy

•• Private sector involvementPrivate sector involvement

The The ““BarcelonaBarcelona”” brandbrand

•• 12 public12 public--private collaboration platformsprivate collaboration platforms

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Public Public –– private collaborationprivate collaborationThe 12 public-private platforms

Barcelona European Finance CentreBarcelona European Finance Centre

Barcelona Logistics CentreBarcelona Logistics Centre

Barcelona Medical Centre Barcelona Medical Centre

Barcelona University CentreBarcelona University Centre

Mediterranean Diet FoundationMediterranean Diet Foundation

Barcelona Design CentreBarcelona Design Centre

Environment Forum FoundationEnvironment Forum Foundation

Barcelona Tourist BoardBarcelona Tourist Board

Barcelona AerospaceBarcelona Aerospace

Barcelona Digital FoundationBarcelona Digital Foundation

Barcelona Media FoundationBarcelona Media Foundation

BioregionBioregion of Cataloniaof Catalonia

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Competitiveness, key to promotionCompetitiveness, key to promotionWhat is Barcelona doing not to lose competitiveness?What is Barcelona doing not to lose competitiveness?

The largest urban transformationThe largest urban transformation

7 million m7 million m22 for new economic activitiesfor new economic activities

Growth in city opportunities and potentialGrowth in city opportunities and potential

Economic Promotion SectorEconomic Promotion Sector

Municipal department for selling, promoting, andMunicipal department for selling, promoting, and

strengthening Barcelonastrengthening Barcelona’’s economic benefitss economic benefits

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Foreign Economic PromotionForeign Economic Promotion4 strategic lines4 strategic lines

1) Attracting more economic activity from abroad1) Attracting more economic activity from abroad

2) Management of investment projects and follow2) Management of investment projects and follow--up of up of existing business contactsexisting business contacts

3) Study, analysis and marketing of Barcelona3) Study, analysis and marketing of Barcelona’’s economics economicrealityreality

4) Collaboration on and encouragement of public4) Collaboration on and encouragement of public--privateprivateplatforms in strategic sectorsplatforms in strategic sectors

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Key to success: the Barcelona Model Key to success: the Barcelona Model An international promotion strategy for the city

1) Enterprising spirit1) Enterprising spirit

2) Public 2) Public -- private collaborationprivate collaboration

3) Seeking consensus3) Seeking consensus

4) Citizen involvement4) Citizen involvement

5) A city that is always thinking (and re5) A city that is always thinking (and re--thinking)thinking)

6) High Quality of Life6) High Quality of Life

7) Commitment to Innovation and Knowledge7) Commitment to Innovation and Knowledge

8) Commitment to sustainable development8) Commitment to sustainable development

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FutureFuture challengeschallengesPrinciPrincipalpal economiceconomic challengeschallenges

1) Sustainable growth1) Sustainable growth

2) Mobility and accessibility2) Mobility and accessibility

3) Competitiveness3) Competitiveness

4) Immigration4) Immigration

5) Metropolitan and Euro5) Metropolitan and Euro--region dimensionregion dimension

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Thank you very muchThank you very muchContact us for more information

www.bcn.es/barcelonabusiness

Phone: +34 934 023 352