As cities increasingly engage in a competitive struggle for attention, community cohesion and inward investment, they are tryingto distinguish themselves through the development of distinctive products and experiences based on ‘alternative’ and ‘creative’forms of tourism. In many cases the growth of mass cultural tourism in cities has increased the flow of tourists to fringe areas inthe suburbs or in the inner city, where attractive alternative ‘scenes’ have developed. Examples include DUMBO in Brooklyn orHoxton in London. These development have been signalled in a number of studies, but so far there has been no structuredoverview of the field.

The aim of this expert meeting, therefore, is to bring together an international group of scholars to consider the issues raised by alternative and creative tourism development in cities, and to think about the ways that these might develop in future. The group welcome theoretical and speculative contributions to the debate, as well as empirical studies that can further our knowledge andunderstanding of the phenomenon.

Themes expected to be covered during the event include:• Alternative tourism, on and off the beaten track• New tourism areas in cities• Creative tourism development and marketing• Alternative events• Ethnic quarters and creativity• Alternative and creative gastronomy• Alternative accommodation as creative strategy (design apartments, couchsurfing, house swapping, etc)• Critiques and empirical evaluations of creative development strategies

The Expert Meeting is designed as a small-scale event for researchers to present and discuss their work with colleagues.Participation in the meeting is subject to approval of an abstract and preparation of a draft version of the paper prior to themeeting. Selected papers will then be published in an edited volume.

Conference committeeGreg Richards, Tilburg University, the NetherlandsMelanie Smith, Budapest Business School, HungaryRobert Maitland, Centre for Tourism Research, University of Westminster, UKCaroline Couret, Creative Tourism Network®

ATLAS Cultural Tourism Special Interest GroupCreative Tourism Network®

SETBA, Zona d’Art, Barcelona

EXPERT MEETING ON ALTERNATIVE AND CREATIVE TOURISM IN CITIESJune 13th-14th, 2013, Barcelona

With the support of:

Contacts:g.w.richards@uvt.nlinfo@creativetourismnetwork.org

We want to thank SETBA, Zona d'Art to welcome this meeting. There couldn't be better place todo it than this exceptional venue situated in the heart of the Plaza Real. An apartment in whichlived highlighted artists and that currently invite you to express yourself creatively!

ATLAS City and National Capital Tourism Special Interest GroupATLAS Cultural Tourism Special Interest Group

Creative Tourism Network®SETBA, Zona d’Art, Barcelona

EXPERT MEETING ON ALTERNATIVE AND CREATIVE TOURISM IN CITIESJune 13th-14th, 2013, Barcelona

PROGRAM:13th June

9.30-10.00 Registration

10.00 Welcome: presentation of SETBA, ATLAS and Creative Tourism Network

10.30 Paper session 1

11.30 Coffee break

12.00 Paper session 1 (cont.)

13.00 General discussion

13.30 Lunch

Albert Arias Sans

Antonio Paolo Russo

The relational value of urbancommons: towards a newepistemology of (creative) tourism.Illustrations from Barcelona .

Universitat Rovira i Virgili,Research Group “territorialAnalysis and Tourism Studies”

Greg Richards Creative and relational tourism in Barcelona

Tilburg University

Rafael Machado

Carlos Fernandes

José Paulo Queiroz

Exploring the Biennial concept to

promote new relations in art, culture and

alternative tourism.

Polytechnic Institute of Viana

do Castelo, Portugal

JPQ Consutant, Portugal

G. Emanuele Adamo

Sonia Ferrari

Cities on the stage: creativity as source of

differentiation.

Uob, Uk- Unical, Italy.

ATLAS Cultural Tourism Special Interest GroupCreative Tourism Network®

SETBA, Zona d’Art, BarcelonaExpert Meeting on Alternative and Creative tourism in cities

June 13th-14th, 2013, Barcelona

• 15:30 Paper session 2

Lénia Marques

Kristel Zegers

Ephemeral art in the ephemeral place:

creative temporary accommodation.

CELTOR / NHTV University of

Applied Sciences (the

Netherlands)

Monica Gilli

Sonia Ferrari

Cinema and cities image. Bicocca University of Milan

University of Calabria

Robert Maitland Urban Explorers: looking for the real (outer) London?

University of Westminster, UK

Melanie Smith Developing Ethnic Quarters as AlternativeTourism Attractions: A Case Study of Budapest.

Budapest Business SchoolDepartment of Tourism.

17:00 Coffee Break

17:30 Paper session 2 (cont.)

Friday 14th June

9.30 Paper session 3

Goretti Silva

Marta Cardoso

Gastronomic events as creative tourism

experiences.

Instituto Politécnico de

Viana do Castelo,

Portugal.

Milica Ilincic

‘Benefits of Creative Tourism

Experience – The Tourist Perspective’.

European Master in

Tourism Management

University of Girona.

Ole Kjaer Mansfeldt

The in-betweens of tourism and the

experience economy: When tourists

escape the scapes.

The Royal Danish

Academy of Fine Arts –

School of Design.

11:00 Coffee Break

19:00 Reception

20:30 Dinner

Susana Rachão

Carlos Fernandes

Focusing on creativity to reengineer

tourism development in an emerging

tourism destination.

Polytechnic Institute of

Viana do Castelo,

Portugal.

Nonthawan Songserm

Jutamas (Jan) Wisansing

Community Participatory Approach

for Creative Tourism: Cases

examples from Thailand.

Assumption University

of Thailand

Perfect Link

Consulting Group.

11.30 Paper session 3 (cont.)

12.30 General discussion

13.30 Lunch

15.30 Paper session 4

Roberta Garibaldi

Francesca Forno

Not only low-cost. Home swapping as

creative tourism strategy.

Dept. Economics

CeSTIT research Group,

Dept. Humanities and

Social Sciences

CORES Research Group,

University of Bergamo,

Italy.

Dr Ilaria Pappalepore Mapping creative tourism mobilities: a

discussion of methods.

LAIBS, Anglia Ruskin

University

Cambridge.

16.30 General discussion

17.30 Closing session