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March 2015
Baoshan Iron & Steel Co.,Ltd.2014 Full Year Results
Disclaimer
The following presentation distributed herewith includes forward-looking statements. All statements, other than statements of historical facts, that address activities, events or developments that Baoshan Iron & Steel Co.,Ltd.(Baosteel) expects or anticipates will or may occur in the future are forward-looking statements.
Baosteel’s actual results or developments may differ materially from those indicated by these forward-looking statements as a result of various factors and uncertainties, including but not limited to price fluctuations, actual demand, exchange rate fluctuations, competition and other risks and factors beyond our control.
1
2
3
2014201420142014 RRRResultsesultsesultsesults
Industry Dynamics
2015 Operational Plan
Content
Operation OverviewOperation OverviewOperation OverviewOperation Overview
Unit 2013 2014 YoYSales Volume million tons 21.99 21.82 ↓ 0.8%
Total Operating Income billion RMB 190.03 187.79 ↓ 1.2%
Operating Cost billion RMB 171.72 168.93 ↓ 1.6%
Gross Profit billion RMB 18.07 18.60 ↑ 2.9%
Gross Margin % 9.51 9.90 ↑ 4.1%
Total Profit billion RMB 8.01 8.28 ↑ 3.3%
Income Tax billion RMB 1.97 2.19 ↑ 11.1%*
Net Profit billion RMB 5.82 5.79 ↓ 0.5%
Net Profit Margin % 3.06 3.08 ↑ 0.7%
EPS RMB/share 0.35 0.35 -
BVPS RMB/share 6.70 6.94 ↑ 3.6%
Net CFO per share RMB/share 0.73 1.72 ↑ 135.6%*
Weighted ROE % 5.29 5.16 ↓ 2.5%
Leverage % 47.1 45.7 ↓ 3.0%Note:(1)Reasons for income tax increase:total profit increase;reversal of Baotong mill’s DTA due to its shut down; (2)Reasons for CFO increase:the Company launched working capital management mechanism, reduced inventory capital occupation and strengthened linkage between procurement and sales.
Crude Steel OutputCrude Steel OutputCrude Steel OutputCrude Steel Output
Unit: Unit: Unit: Unit:
million tonsmillion tonsmillion tonsmillion tons
2014201420142014 YoYYoYYoYYoY
OutputOutputOutputOutput 21.53 ↓ 2.1%
23.00
22.0021.53
2012 2013 2014
Sales of Finished ProductsSales of Finished ProductsSales of Finished ProductsSales of Finished Products
Unit:Unit:Unit:Unit:
million tonsmillion tonsmillion tonsmillion tons
2014201420142014 YoYYoYYoYYoY
SalesSalesSalesSales 21.82 ↓ 0.8%
Including:Including:Including:Including:
exportexportexportexport
2.27 ↑ 17.7%
Sales of Only One and Number One products: 12.88 million tons 7.4%7.4%7.4%7.4%
23.57
21.99 21.82
2012 2013 20142.34 1.92 2.27
Sales BreakdownSales BreakdownSales BreakdownSales Breakdown
PlatePlatePlatePlate 6%6%6%6%
HRCHRCHRCHRC 37%37%37%37%
CRCCRCCRCCRC 45%45%45%45%
OthersOthersOthersOthers 5%5%5%5%
TubeTubeTubeTube 7%7%7%7%
Total Operating IncomeTotal Operating IncomeTotal Operating IncomeTotal Operating Income
Unit: Unit: Unit: Unit:
billion RMBbillion RMBbillion RMBbillion RMB
2014201420142014 YoYYoYYoYYoY
IncomeIncomeIncomeIncome 187.8 ↓ 1.2%
191.5 190.0 187.8
2012 2013 2014
Operating CostOperating CostOperating CostOperating Cost
Unit:Unit:Unit:Unit:
billion RMBbillion RMBbillion RMBbillion RMB
2014201420142014 YoYYoYYoYYoY
CostCostCostCost 168.9 ↓ 1.6%
176.9171.7
168.9
2012 2013 2014
Gross ProfitGross ProfitGross ProfitGross Profit
Unit: Unit: Unit: Unit:
billion RMBbillion RMBbillion RMBbillion RMB
2014201420142014 YoYYoYYoYYoY
Gross ProfitGross ProfitGross ProfitGross Profit 18.6 ↑ 2.9%
Gross MarginGross MarginGross MarginGross Margin 9.9% ↑ 4.1%
14.418.1 18.6
7.5% 9.5% 9.9%2012 2013 2014
Revenue and Gross Revenue and Gross Revenue and Gross Revenue and Gross MarginMarginMarginMargin
----Steel Steel Steel Steel BusinessBusinessBusinessBusiness
Unit: Unit: Unit: Unit:
billion RMBbillion RMBbillion RMBbillion RMB
2014201420142014 YoYYoYYoYYoY
GrossGrossGrossGross
MarginMarginMarginMargin
YoYYoYYoYYoY
SteelSteelSteelSteel MakingMakingMakingMaking 120.6 ↓ 6.0% 10.0% ↑ 0.5 ppts
DistributionDistributionDistributionDistribution 163.1 ↓ 8.7% 2.6% ↑ 0.4 ppts
128.3
178.7
120.6
163.1
钢铁制造 加工配送2013 2014Steel making Distribution
Unit: Unit: Unit: Unit:
billion RMBbillion RMBbillion RMBbillion RMB
2014201420142014 YoYYoYYoYYoY
GrossGrossGrossGross
MarginMarginMarginMargin
YoYYoYYoYYoY
EEEE----commercecommercecommercecommerce 15.1 ↑ 331% 0.5% ↓ 0.6 ppts
ChemicalsChemicalsChemicalsChemicals 9.2 ↓ 15.7% 8.9% ↓ 0.6 ppts
ITITITIT 4.1 ↑ 13.7% 28.0% ↑ 4.2 ppts
FinanceFinanceFinanceFinance 0.6 ↑ 6.0% 53.0% ↓ 0.6 ppts
3.5
10.9
3.6
0.6
15.1
9.2
4.1
0.6电子商务 化工 信息科技 金融2013 2014
Revenue and Gross Revenue and Gross Revenue and Gross Revenue and Gross MarginMarginMarginMargin
----Diversified Diversified Diversified Diversified BusinessBusinessBusinessBusiness
E-commerce Chemicals IT Finance
Operation HighlightsOperation HighlightsOperation HighlightsOperation Highlights----best performancebest performancebest performancebest performance
Maintain price premiumMaintain price premiumMaintain price premiumMaintain price premium
20003000400050006000
1月 2月 3月 4月 5月 6月 7月 8月 9月 10月 11月 12月公司热轧价格 公司冷轧价格国内热轧价格 国内冷轧价格
2014201420142014:
HRCHRCHRCHRC average price 11%11%11%11%
Domestic
CRC CRC CRC CRC average price 10%10%10%10%
HRCHRCHRCHRC average price 5%5%5%5%
Baosteel
CRCCRCCRCCRC average price 3%3%3%3%Data source:CISA, Company statisticsJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecBaosteel HRC priceDomestic HRC price Baosteel CRC priceDomestic CRC price
Note:according to the statistics of median-large sized steel mills from CISA
crude steel output
proportion
3.3%
Total profit
contribution
27%
Maintain best performance Maintain best performance Maintain best performance Maintain best performance
in domestic sectorin domestic sectorin domestic sectorin domestic sector
Operation HighlightsOperation HighlightsOperation HighlightsOperation Highlights----best performancebest performancebest performancebest performance
Total energy consumption
decreased by 454,000 tons
standard coal YoY
Photovoltaic power generation of
39.0939.0939.0939.09 million kwh
Domestic firstfirstfirstfirst steel mill recommended
by international certification
authority-”British Standard
Institution” for being certified by “electrical hazardous substance
management system”
Operation HighlightsOperation HighlightsOperation HighlightsOperation Highlights----environmentenvironmentenvironmentenvironment----friendlyfriendlyfriendlyfriendly
Issue
《《《《Baosteel 2013Baosteel 2013Baosteel 2013Baosteel 2013----2018201820182018 Green Green Green Green
Manufacturing PlanManufacturing PlanManufacturing PlanManufacturing Plan》》》》
Develop environment-friendly business
based on managementmanagementmanagementmanagement, skillskillskillskill and
technologytechnologytechnologytechnology
Build green industry chaingreen industry chaingreen industry chaingreen industry chain:
Defined a control list of hazardous control list of hazardous control list of hazardous control list of hazardous
substancessubstancessubstancessubstances in over 300 purchased
materials;
Form the Company’s first “list of list of list of list of
customers’green demandscustomers’green demandscustomers’green demandscustomers’green demands”
Operation HighlightsOperation HighlightsOperation HighlightsOperation Highlights----environmentenvironmentenvironmentenvironment----friendlyfriendlyfriendlyfriendly
World debut World debut World debut World debut
of 5 new products,
including
QP1180CR,a new
generation of auto
sheet
acquired
“Most Admired Most Admired Most Admired Most Admired
Knowledge Knowledge Knowledge Knowledge
Enterprise in Enterprise in Enterprise in Enterprise in
AsiaAsiaAsiaAsia”for 3 consecutive years, the only domestic manufacturing enterprise to win this title
“Innovative Development and Application of 600℃ Ultra-supercritical Thermal Power Generating Unit Steel Pipe” won the First Prize of National First Prize of National First Prize of National First Prize of National
Science and Technology ProgressScience and Technology ProgressScience and Technology ProgressScience and Technology Progress
“Development and Industrialization of High Grade Non-oriented Silicon Steel Manufacturing Technology”won the First Prize of Shanghai Science and Technology Progress
“R&D of Core Process and Set Equipment of Cold Rolling Hot-dip Aluminum-zinc Unit”won the First Prize of Metallurgy Science and Technology
Operation HighlightsOperation HighlightsOperation HighlightsOperation Highlights----technology innovationtechnology innovationtechnology innovationtechnology innovation
Acquired
“Excellent SupplierExcellent SupplierExcellent SupplierExcellent Supplier”
from customers
Operation HighlightsOperation HighlightsOperation HighlightsOperation Highlights----Customer RecognitionCustomer RecognitionCustomer RecognitionCustomer Recognition
Won the bid of Won the bid of Won the bid of Won the bid of
International Natural International Natural International Natural International Natural
Gas Pipeline Project Gas Pipeline Project Gas Pipeline Project Gas Pipeline Project
---- TANAPTANAPTANAPTANAP
BaosteelBaosteelBaosteelBaosteel will supply will supply will supply will supply 370KM370KM370KM370KM
UOEUOEUOEUOE pipespipespipespipes
Acquired allAcquired allAcquired allAcquired all 120 thousand120 thousand120 thousand120 thousand
tons plate order of tons plate order of tons plate order of tons plate order of
World’s largest LNG World’s largest LNG World’s largest LNG World’s largest LNG
project project project project ---- YamalYamalYamalYamal
Operation HighlightsOperation HighlightsOperation HighlightsOperation Highlights----Market ExplorationMarket ExplorationMarket ExplorationMarket Exploration
� #1 blast furnace main structure roof sealing was finished ahead of roof sealing was finished ahead of roof sealing was finished ahead of roof sealing was finished ahead of
scheduleschedulescheduleschedule,supporting facilities started installation
� Main Main Main Main construction pile foundation construction pile foundation construction pile foundation construction pile foundation completedcompletedcompletedcompleted
� Entered the phase of plant steel structure and facilities installationplant steel structure and facilities installationplant steel structure and facilities installationplant steel structure and facilities installation
Operation HighlightsOperation HighlightsOperation HighlightsOperation Highlights----Zhanjiang ProjectZhanjiang ProjectZhanjiang ProjectZhanjiang Project
Domestic first banking chattel
mortgage platform -
“Shanghai Banking Chattel Mortgage
Information Platform” was put into
operation in March,2014
• So far has signed cooperation
agreement with 14141414 banks
In 2014,Shanghai Steel Trading Center:
• 4.514.514.514.51 million tons trade volume
• 33333333 thousand registered users
• Revenue RMB 15.115.115.115.1bn, 331% 331% 331% 331% YoY
Operation HighlightsOperation HighlightsOperation HighlightsOperation Highlights----EEEE----commercecommercecommercecommerce
Baosight(cloud service and
solutions)became FirstFirstFirstFirst
enterprise to acquire
National Standardization National Standardization National Standardization National Standardization
Qualification CertificationQualification CertificationQualification CertificationQualification Certification
Signed strategic
cooperation agreement
with China Mobile in
customized data centercustomized data centercustomized data centercustomized data center
Provide data processing
support to Alibaba for Online
Shopping Festival(sales
revenue RMB 57.1bn57.1bn57.1bn57.1bn) on 11
Nov. 2014
Launched the largest largest largest largest
cloud computing data cloud computing data cloud computing data cloud computing data
centercentercentercenter in Shanghai-Bao
Cloud IDC Phase I
Bao Cloud IDC Phase II
started
Big data and Cloud Big data and Cloud Big data and Cloud Big data and Cloud
Computing Computing Computing Computing business business business business
developmentdevelopmentdevelopmentdevelopment
Operation HighlightsOperation HighlightsOperation HighlightsOperation Highlights----ITITITIT
“best Board of Directors –Golden Roundtable Award”-- Directors&Boards
“best Invest Relations in mainboard”-- Great Wisdom Finance Award
“2013 Level A Company in Information Disclosure”
--Shanghai Stock Exchange
Operation HighlightsOperation HighlightsOperation HighlightsOperation Highlights----capital marketcapital marketcapital marketcapital market
S&P, Moody’s and Fitch assigned
highest credit ratings in global steel highest credit ratings in global steel highest credit ratings in global steel highest credit ratings in global steel
industry industry industry industry to Baosteel
Interest convergence between key employees and investors:
Top management and key technicians - Stock incentive PlanStock incentive PlanStock incentive PlanStock incentive Plan
Middle management and key position employees –
Asset Management PlanAsset Management PlanAsset Management PlanAsset Management Plan
Highly recognized by the international capital
market, successfully issued 500mn 3successfully issued 500mn 3successfully issued 500mn 3successfully issued 500mn 3----year Euro year Euro year Euro year Euro
BondBondBondBond
Optimize debt structure and diversify funding
channels
Operation HighlightsOperation HighlightsOperation HighlightsOperation Highlights----capital marketcapital marketcapital marketcapital market
Stock Stock Stock Stock
IncentiveIncentiveIncentiveIncentive
HighestHighestHighestHighest
RatingsRatingsRatingsRatings
Euro BondEuro BondEuro BondEuro Bond
1
2
3
2014 Results
Industry DynamicsIndustry DynamicsIndustry DynamicsIndustry Dynamics
2015 Operational Plan
Content
Macro EconomyMacro EconomyMacro EconomyMacro Economy
9.5%7.7% 7.7% 7.4% 7.0%
2011 2012 2013 2014 2015目标
GDP CPI5.4%2.6% 2.6% 2.0% 3.0%
2011 2012 2013 2014 2015目标• GDP up 7.4% in 2014, economy growth
continued to slow down.
• GDP growth met expectation under domestic economy’s New Normal.
• GDP growth targets at 7.0% in 2015, structure optimization is still the top priority.
• CPI up 2.0% in 2014. Stable and mild growth in price.
• CPI growth targets at 3.0% in 2015.
• Prudent monetary policy will continue.
Data source: National Bureau of Statistics2015 target 2015 target
Demand and Supply AnalysisDemand and Supply AnalysisDemand and Supply AnalysisDemand and Supply Analysis----SupplySupplySupplySupply
Crude Steel Output and Apparent Consumption
724 816 823680 765 7392012 2013 2014粗钢产量 表观消费
Unit: million tons 2014 YoY
Output 823 ↑ 0.9%Net export 84 ↑ 65.6%Apparent
consumption 739 ↓ 3.4%
• Crude steel output was 823mn tons in 2014, up 0.9% YoY, growth rate sharply declined.• Output maintained high position and concentration rate was still quite low. Top 10 players accounted for 36.6% of domestic total output, down 2.8 ppts YoY.• MIIT disclosed draft “Steel Industry Adjustment Policy” on 20 March, which aimed to solve the industry dilemma and promote healthy development.• Crude steel output growth slowed down, while export increased significantly, leaving apparent consumption a negative growth.
Data source: National Bureau of Statistics, Customs Statistics
Crude steel output Apparent Consumption
Steel Industry FAIUnit: billion RMB505.5 506.0 478.92012 2013 2014黑色金属行业FAI 累计同比
-2.0% -2.1%-5.9%
• Steel industry FAI was RMB 478.9bn in 2014, down 5.9% YoY, decreased for 3 consecutive years.• According to MIIT, new projects declined by 10%.
Data source: Wind
Demand and Supply AnalysisDemand and Supply AnalysisDemand and Supply AnalysisDemand and Supply Analysis----SupplySupplySupplySupply
Steel industry FAI Ytd, YoY
Net Export of Steel ProductsUnit: million tons42.07 48.26
79.35
2012 2013 2014
• In 2014, China exported 93.78mn tons(+50.5% YoY); imported 14.43mn tons(+2.5% YoY). Net export were 79.35mn tons, up 64.4% YoY, breaking a new record.
• Average export price was USD 755/ton, down 11.6% YoY.
• With the cancelation of tax rebate in main categories of Boron steel and the frequent international trade frictions, export growth is expected to get eased in 2015.
Data source: Custom Statistics
Demand and Supply AnalysisDemand and Supply AnalysisDemand and Supply AnalysisDemand and Supply Analysis----Import & ExportImport & ExportImport & ExportImport & Export
FAI Unit: trillion RMB
Data source: Wind
36 44 50
2012 2013 201420.6% 19.6% 15.7%
• FAI totaled RMB 50 trillion in 2014, up 15.7% YoY, growth continued to slow down.
Demand and Supply AnalysisDemand and Supply AnalysisDemand and Supply AnalysisDemand and Supply Analysis
----Demand(infrastructure)Demand(infrastructure)Demand(infrastructure)Demand(infrastructure)
Investment New Start and Sales GrowthUnit: trillion RMB
Data source: Wind• Investment grew at 10.5% YoY in 2014, growth rate in downward trend.• Large decrease in both new start and sales.• Large policies change are expected in 2015, including real estate registration,
purchase and mortgage policies etc.
7.2 8.6 9.516.2% 19.8% 10.5%2012 2013 2014 -7.3%
13.5%-10.7 %
1.8 %17.3%
-7.6 %2012 2013 2014房屋新开工 商品房销售
Demand and Supply AnalysisDemand and Supply AnalysisDemand and Supply AnalysisDemand and Supply Analysis
----Demand(real estate)Demand(real estate)Demand(real estate)Demand(real estate)
New start Sales
Output SalesUnit: million units
Data source: CAAM• Output and sales were 23.72, 23.49mn units, up 7.3% and 6.9% YoY respectively in 2014, growth
slowed down.• Passenger car sales up 9.9% YoY, outperformed commercial car(down 6.5% YoY).• New energy auto’s strong performance: output and sales up 350% and 320% respectively in
2014.• We expect 2015 auto sales to grow at 6%, considering macro economy and auto purchase
restriction.
19.27 22.12 23.72
4.6%14.8% 7.3%
2012 2013 2014
19.31 21.98 23.49
4.3%13.9% 6.9%
2012 2013 2014
Demand and Supply AnalysisDemand and Supply AnalysisDemand and Supply AnalysisDemand and Supply Analysis
----Demand(auto)Demand(auto)Demand(auto)Demand(auto)
Unit: million units
Washing MachineUnit: million units Refrigerator
Air-conditioner TV
Data source: Wind• Washing machine and refrigerator output growth decreased, while air-conditioner and TV grew fast in 2014.• Consumption upgrade will continue, and industry development will be driven by structure upgrading.• Expected growth rate of white goods in 2015: 0-5% for washing machine and refrigerator, 8% for air-conditioner.
67.42 72.02 71.141.4%
8.2%-3.3%
2012 2013 2014
84.27 93.41 93.37-3.1%
10.6%-1.0%
2012 2013 2014
132.8 143.3 157.24.9% 11.6% 11.5%2012 2013 2014
139.7 140.3 155.47.5% -0.2% 6.2%2012 2013 2014
Demand and Supply AnalysisDemand and Supply AnalysisDemand and Supply AnalysisDemand and Supply Analysis
----Demand(home appliances)Demand(home appliances)Demand(home appliances)Demand(home appliances)Unit: million units
Unit: million units Unit: million units
Value Added Growth, YoY
Data source: National Bureau of Statistics
• Volatility trend in machinery in 2014, transportation equipment outperformed other sub-sectors.
• The industry was heavily influenced by the macro economy, new growth might not offset the negative impact of the contraction in traditional areas.
• Growth is expected stable in 2015, industry average 9.5%.
-5%5%15%25%
2013年 13年5月 13年8月 13年11月 14年3月 14年6月 14年9月 14年12月
通用设备制造业专用设备制造业电气机械及器材制造业铁路、船舶、航空航天等运输设备制造业
Demand and Supply AnalysisDemand and Supply AnalysisDemand and Supply AnalysisDemand and Supply Analysis
----Demand(machinery)Demand(machinery)Demand(machinery)Demand(machinery)
General EquipmentSpecial EquipmentElectrical EquipmentTransportation Equipment2013 May Aug Nov 2014 Mar Jun Sep Dec
CompletionUnit: million tonnages
Data source: CANSI
• Completion, new order and carrying order were 39.05(-13.9% YoY), 59.95(-14.2% YoY) and 149(+13.7% YoY)mn tonnages respectively in 2014. New order and carrying order declined on a large scale in Q4.
• Due to the over-capacity in shipping market, freights are expected to remain low and demand still weak in 2015.
02004006008001000
1-2月 3月 4月 5月 6月 7月 8月 9月 10月 11月 12月2012 2013 2014
Demand and Supply AnalysisDemand and Supply AnalysisDemand and Supply AnalysisDemand and Supply Analysis
----Demand(ship building)Demand(ship building)Demand(ship building)Demand(ship building)
1086420 Jan-Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Steel InventorySteel InventorySteel InventorySteel Inventory
Social Inventory Steel Mills InventoryUnit: million tons
Data source: Mysteel Data source: CISA• Social inventory peaked at 20.86mn tons in Feb,
2014, up 54% Ytd.• Destocking since Mar and dropped below 10mn
tons in Nov.• Restocking since 2015, but still down 22% YoY on
28 Mar.
• As transferred from social inventory, steel mills inventory was in upward trend, up 4% YoY and up 31% Ytd in early March, 2015.
0
500
1000
1500
2000
2500
14
年1月
14
年2月
14
年3月
14
年4月14
年5月14
年6月14
年7月14
年8月14
年9月14
年10月14
年11月14
年12月15
年1月15
年2月15
年3月总量 长材 板材 500
1000
1500
2000
14
年1月
14
年2月
14
年3月
14
年4月
14
年5月
14
年6月
14
年7月
14
年8月
14
年9月
14
年10月
14
年11月
14
年12月
15
年1月
15
年2月
Unit: million tons2520151050 2014 Mar May Jul Sep Nov 2015 MarTotal Long Products Flat Products
2015105 2014 Mar May Jul Sep Nov 2015 Mar
Platts(62% Fe) Coke and Scrap Price
Data source: Wind• Imported iron ore 930mn tons in 2014, up 14% YoY. Average import price USD 100.4/ton, down
22.5% YoY.• Platts decreased rapidly in 2014, due to the abundant supply, depressed demand and port
inventory destocking pressure. Platts reached 5-year bottom level in 2014.• Entering 2015, Platts still in downward trend. In early March, Platts dropped below USD 60/ton
for the first time since 2009.• Iron ore price is expected USD 50-70/ton in 2015.• Coke price is still in downward trend and expected to continue in 2015.
50
80
110
140
170
1月 2月 3月 5月 6月 7月 9月 10月 12月2013 2014 2015
0
500
1000
1500
2000
2500
3000
14年1月 14年3月 14年6月 14年9月 14年12月 15年3月焦炭 废钢
Unit: RMB/tonRaw MaterialRaw MaterialRaw MaterialRaw Material
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2014 Mar May Jul Sep Nov 2015 Mar Coke Scrap
Iron Ore InventoryIron Ore InventoryIron Ore InventoryIron Ore Inventory
Port Inventory Unit: million tons
Data source: Mysteel
• Port inventory increased rapidly and broke 100mn tons in Feb 2014.
• Growth slowed down recently, but remained high position, 100mn tons by 27 Mar 2015, down 10% YoY.020004000600080001000012000
14年1月 14年3月 14年6月 14年8月 14年11月 15年2月Total Australia Brazil India
1201008060402002014 Mar May Jul Sep Nov 2015 Mar
Steel MarketSteel MarketSteel MarketSteel Market
HRC, CRC and Rebar Price CRC Products PriceUnit: RMB/ton
Data source: Wind• Due to weak downstream demand and losing support from raw material, steel price was
depressed in 2014. Rebar price declined by more than 20%, HRC and CRC declined over 10% each.
• Benefiting from larger decrease in raw material cost, steel industry profit improved quarter by quarter in 2014.
• Median-large sized steel mills’ sales margin was 0.85% in 2014, up 0.26ppts YoY and number of loss making mills dropped to 15% of total, down 4.5ppts YoY.
2000
2500
3000
3500
4000
4500
14年1月 14年3月 14年5月 14年7月 14年9月 14年11月 15年1月 15年3月热轧3.0 冷轧1.0 螺纹钢HRB400
Unit: RMB/ton
2014 Mar May Jul Sep Nov 2015 MarHRC 3.0 CRC 1.0 Rebar HRB400 3000
4000
5000
6000
7000
8000
14年1月 14年3月 14年5月 14年7月 14年9月 14年11月 15年1月 15年3月CRC 1.0 Galvanized 1.0 Prepainted 0.476 Silicon 600
2014 Mar May Jul Sep Nov 2015 Mar
1
2
3
2014 Results
Industry Dynamics
2015201520152015 Operational PlanOperational PlanOperational PlanOperational Plan
Content
Operational TargetOperational TargetOperational TargetOperational Target
Rank TOP 3 in world steel industry in total profit/ton
CAPEX plan: RMB 24.7bn
Including Zhanjiang Project:
RMB 16.0bn
Sales of Only One and Number One products:
12mn tons
(1) Crude Steel: 23.6mn tons
(2) Finished Products: 23.0mn tons
(3) Total operating income: RMB 194bn
(4) Operating cost: RMB 176bn
Sep 2015: ignition of #1
blast furnace
Zhanjiang ProjectZhanjiang ProjectZhanjiang ProjectZhanjiang Project
Nanjing base (Meishan Steel)Shanghai headquartersZhanjiang Project: build the world’s most
efficient steel millShanghai, Nanjing, Zhanjiang: synergy in 3 manufacturing
bases
Zhanjiang
Zhanjiang Project
EnvironmentEnvironmentEnvironmentEnvironment----friendlyfriendlyfriendlyfriendly
� Total energy saving at least 85 thousand standard coal
� Indoor coal yard construction in Shanghai base� Overhaul project of phase I coke oven� Overhaul project of No.3 sintering furnace in
iron making plant… …
Philosophy of environment protection and building clean factoriesBuild 3 environment-friendly bases of Shanghai, Nanjing and Zhanjiang
Steel Business UpgradeSteel Business UpgradeSteel Business UpgradeSteel Business Upgrade----Wisdom ManufacturingWisdom ManufacturingWisdom ManufacturingWisdom Manufacturing
Application and interaction of Internet of Things, Cloud Computing and Big Data
Decision analysis is transformed from Data Warehouse to Big Data Center; supply chain is changed from part coordination to overall optimization
Equipments evolve from automation to intelligence
利用智慧制造智慧制造智慧制造智慧制造
构建公司领先
的新优势
2
1
3
EEEE----commerce Developmentcommerce Developmentcommerce Developmentcommerce Development
Jointly found Ouyeel Commerce Co.,Ltd.
Baosteel(listed company)
Baosteel Group (parent company)
Capital contribution: RMB 1.02bnShareholding: 51%
Capital contribution: RMB 980mn Shareholding: 49%
OuyeelFinancialService Shanghai Steel Trading Center
OuyeelMaterial
OuyeelData
OuyeelLogistics