Bâoli Vita 2011

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art basel

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ART BASEL 2011

ABOUT LE BOLI

ABOUT BOLI-VITA

BOLI-VITA MEETS ART BASEL

At a Glance

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SCHEDULE OF EVENTS

GUESTS OF HONOR

THE FLAVORS

THE EXPERIENCE

PRESS & MEDIA OUTREACH

CELEBRITIES

SPONSORSHIP OPPORTUNITIES

CONTACT

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The artisheavily scripted, raucously colorful andmonstrously propor-

tioned.Parties and people- watchingcrowd the field of vision.Fortunately,serious art loverscan still find moments of transcendencewhilehoppingfrom fair to fair,or even from fair toprivate collectionto cocktails bythe pool.

The New York Times on Art Basel

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Art Basel2011

From December 1 through 4,Miami Beach, Florida, will host the 10th edition of Art Basel Miami Beach, the most prestigiousart show in the Americas. More than 260 leading galleries from North America, Europe, Latin America, Asia and Africa will takepart, showcasing works by more than 2,000 artists of the 20th and 21st centuries.

To mark its 10th edition, Art Basel Miami Beach will transform Collins Park with unique artworks and performances byrenowned artists and emerging talents with a number of special events and performances taking place across Miami Beach for theduration of the show to celebrate the 10th edition.

Over the past ten years, Art Basel Miami Beach rapidly developed from a vibrant new- comer on the global art scene to themost prestigious art show of the Americas. Many observers have called this decade a cultural renaissance, that made the GreaterMiami area an exciting destination for the international art world.

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About le boli

Created by Christophe Caucino and Pierre-Antoine Navarro, Le Boli serves as an invitation into the sensorial. Models,actors, millionaires and sports stars alike flock to Cannes and when there they often gather at Le Boli, an ultra exclusive club-restaurant on the edge of the Riviera. Temple-like doors open to let you into a world of wonder and a partying paradise whereconviviality reigns in between the stars and the international jet-set.

An Asian-themed space designed in exotic Balinese style, guests discover a haven of sofas, lamps, candle-lit tables and a ter-race facing out onto a garden and overlooking the twinkling lights of La Croisette. After dining guests retire to the lounge or dropa star name - Naomi Campbell will do - and try to get access to the VIP room.

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about boli-vita

Modeled after the renowned Le Boli in Cannes, France, Boli-Vita has been one of South Beachs sexiest restaurants and loungessince its inception in 2006. Now five years later and under the helm of executive chef, Marc Debas, the restaurant showcases atantalizing menu with French, Italian and Spanish influences to the citys culinary scene.

Designed to create a Mediterranean escape reminiscent of the 1940s, Boli-Vita boasts an indoor and outside dining roomthat opens up into a sunning secret garden that seems to be designed just for the rich and famous, the young and beautiful. Popularevents including My Boyfriend is Out of Town continue to serve as haven where local celebrities and international travelers canlet loose. Conveniently located on Collins Avenue in the heart of Miami Beach and steps away from Art Basels ground zero.

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Boli-Vita meets art basel

During Art Basel Miami 2011,Boli-Vita will open to host a series of exclusive and private dinners honoring the art andfashion elite. These private events will allow the art crowd to experience some of the most coveted events during Art Baselwhile previewing the highly anticipated rebranding and reopening of Boli-Vita in Miami after a recent multi-million dollarrenovation. These events will serve as a teaser to the Official Reopening Grande Affair of Boli-Vita in late 2011/early 2012.

The proposed schedule of events and private celebrity hosted dinners will generate significant media buzz around the

Boli brand and reaffirm its roots in Miami as it does in Cannes as the most exclusive and hottest nightclub destination ap-pealing to a crowd of royalty, yacht hopping billionaires and over indulged starlettes while hosting some of the most exclusiveand memorable events during Art Basel.

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Schedule of events

Saturday, December 3rd: ART MEETS FASHIONThis December, Boli-Vita will host a series of private, invitation-only dinners to honor a select number of high pro-file guests including faces most recognized to grace the covers of VOGUE, Harpers Bazaar and Vanity Fair, fashionlegends and the fashion elite on December 3rd, 2011.

VIP Guests will dine under the stars and indulge in a savory menu uniquely designed by executive chef, Marc Debas.

Guests will be immersed in a magical garden atmosphere while their palettes and culinary desires are catered to by abevy of art-inspired nude servers, mimicking gorgeous mannequins. The evening will also go on to showcase visualdesign and incorporate art by an international artist throughout the venue dcor.

A late-night fte and private after party will follow joining the likes of super models, fashion icons, musical geniusesand the art elite. The evening will be one not-to-be soon forgotten, nor missed!

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Guests of honor

Byrdie Bell Model and actress, Byrdie has appeared on the covers and pages of magazines around the world including Vogue, Vogue Nippon,V Magazine, Harpers Bazaar, Japanese Harpers Bazaar, Russian Harpers Bazaar, LOfficial, Muse, Paper Planes, and Dossier Journal. She hasalso done campaigns for designers and corporations like Bloomingdales, NAHM, Rad Hourani, Meredith Kahn and Club Monaco.

Gareth Pugh Gareth Pugh is a fashion designer who has received global recognition for both his outlandish clubwear and his novel approachto redefining modern luxury. Since Pughs solo premiere in Londons Fall 2006 fashion week, his work has received praise from editors and pub-lications such as US Vogue, Dazed & Confused. He also counts Beyonc, Kylie Minogue, and Lady Gaga as some of his pop-star fans.

Maryna Linchuk Declared her one of the top 30 models of the 2000s by Vogue Paris, Maryna has appeared in advertisements for Versace,Dior, Gap, H&M, and Dolce & Gabbana resort. She walked in the 2008, 2009 and 2010 Victorias Secret fashion shows, as well as for design-ers Derek Lam, Givenchy, Gucci, Michael Kors, Prada, and haute couturier Christian Lacroix. The Belarusian beauty has also appeared on thecovers of Italian and Portuguese Vogue.

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the flavors

Boli-Vita aims to seduce and tantalize even the most discerning palette. Executive chef, Marc Debas will com-bine culinary genius with artistic vision, allowing guests to savor Mediterranean inspired cuisine and delight in aworld of bubbly champagne until dawn.

A SAMPLE MENU IS INCLUDED:SEARED CENTER CUT FOIE GRAS caramelized mango, crispy toast, arugula salad and port wine glazeBLACK TRUFFLE RISOTTO topped with summer black truffle shavingsCHILEAN SEA BASS seared and steamed served with edamame puree, orange segments and orange miso sauce8 OZ TOURNEDOS ROSSINI certified black angus tenderloin topped with black truffle and foiegras with porto-bello mushroom and provenial tomato truffle sauce

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the experience

Guests will be immersed in a magical

atmosphere thatengagesthe senses and morphs

asthe evening goes on, showcasingBoli-Vita as a haven for the art elite as

anenchantingandexceptional dinnerandentertainment.

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Press &media outreach&Local, national and international media outlets will be invitedto cover/attend. Targeted press outreach will include all relevantinternational, domestic, regional and local media outlets acrossall platforms (broadcast, online and print.)

BROADCAST:Entertainment Tonight, The Insider, Access Hollywood, E!News & Daily 10, CNN, USA Today, Fox News, Art Radio,local morning and news programs, local and national radio, etc.

PRINT:

Entertainment weeklies, local and national newspapers, tradepublications, STAR, OK!, Vanity Fair, In Touch, US Weekly,People, Page Six, BlackBook, Whitewall, FLAUNT, Art Forum,Paper, OceanDrive, Miami Herald, Sun-Sentinal, V Magazine,New Times, USA Today, The New York Times, NY Daily News,NY Post, Variety, Newsweek, Entertainment Weekly, The Na-tional Post, etc.

ONLINE:

Urbandaddy.com, Thrillest.com, Style.com, DailyCandy.com,Kipton Art, Guest of a Guest, Examiner.com, Perez Hilton,TMZ, Hollywood.com, Radaronline.com, Gossipgirl.net,SocialMiami.com, Miami.com, Bizbash, NBC Miami, etc.

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Celebrities

beyoncelisa sednaoui

dree hemingwayjay-zlindsay lohan

viktor, james kaliardos, cecilia dean, fyodor

pavlov-adreevich & rolf

brad pitt

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Celebrities

domenico dolce, naomi campbell

& stefano gabbana

ryan mcginley & tilda swinton

moca director jeffrey deitch

& shepard fairey

pharrell williams

marisa tomei

lorenzo martone leigh lezark, jefferson hack

& geordon nichol

ambra medda & delfina

delettrez fendi

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Sponsorship opportunities

Boli-Vita Art Basel 2011 sponsorship opportunities are available on a limited and exclusive basis. Due to venue lay out,event scheduling and partners involved, Boli-Vita is flexible in creating the ultimate experience for your brand integration.Our team works to truly create creative and unique activations that will perfectly compliment the space and environmentand be memorable to guests.

Unique activation opportunities include:Exclusive sampling ad gifting;Organic and intimate opportunity to reach celebrities, artists, curators and Art Basel VIPs;Important opportunity to gain national, international and local exposure through heavy pre and post event media attentionA unique opportunity to align your brand with a group and brand coveted by an exclusive international art and celebrity clientele.

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PRESENTING SPONSOR LEVEL CURATOR 15K

GENERAL BENEFITS INCLUDE:Presented as Boli-Vita PRESENTING SPONSOR on allmarketing collateral including, but not limited to: Save-The-Date,Invitations, Media Wall, Press Releases, Media Coverage, Signage,Menus & Other Miscellaneous Print Materials.CATEGORY EXCLUSIVITYLogo On Step & Repeat For Red Carpet ArrivalsPresenting Sponsor On Invitations To Over

1,500 Of Art Basels Most Influential VIPs & CelebritiesLogo Inclusion On All Save-The-Date & Event E-VitesInclusion On All Press Releases & Media MaterialsLogo Inclusion On Pre & Post-Event Video CoverageDetailed Event Wrap-Up Package Including Post Event Info,

Videos, Photos & Press Clippings

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ON-SITE BRANDING:Logo On Event Media Wall For Red Carpet ArrivalsBranded Bar/ Lounge Or VIP AreaOpportunity For Product Demo Or Product DisplayLooped Visuals On Venue ScreensLogo Display With Gobo Lighting Or Branded SignageOpportunity For On-Site Lead GenerationVerbal References During Event By Event HostsOpportunity For Product Placement In VIP Gift BagsHOSPITALITY:15 VIP InvitationsVIP Table Including Bottle Service At EventMeet & Greet With Event Guests Of Honor & Basel VIPs

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EVENT SPONSOR LEVEL EXHIBITIONIST 12K

GENERAL BENEFITS INCLUDE:Presented as Boli-Vita EVENT SPONSOR on all marketingcollateral including but not limited to: Save-The-Date,Invitations, Media Wall, Press Releases, Media Coverage,Signage, Menus & Other Miscellaneous Print Materials.CATEGORY EXCLUSIVITYLogo On Step & Repeat For Red Carpet Arrivals

Logo Inclusion On Invitations To Over 1,500 Of Art Basels

Most Inuential VIPs & Celebrities

Logo Inclusion On All Save-The-Date & Event E-Vite

Inclusion On All Press Releases & Media Materials

Logo Inclusion On Pre & Post-Event Video Coverage

Detailed Event Wrap-Up Package Including Post Event Info,


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ON-SITE BRANDING:Logo On Event Media Wall For Red Carpet Arrivals

Branded Bar/Lounge Or VIP Area

Opportunity For Product Demo Or Product Display

Looped Visuals On Venue Screens

Logo Display With Gobo Lighting Or Branded Signage

Opportunity For On-Site Lead Generation

Verbal References During Event By Event Hosts

Opportunity For Product Placement In VIP Gift Bags

HOSPITALITY:10 VIP Invitations

VIP Table Including Bottle Service At Event

Meet & Greet With Event Guests Of Honor & Basel VIPs

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EVENT SPONSOR LEVEL INGENUE 9K

GENERAL BENEFITS INCLUDE:

Presented As Boli-Vita Event Sponsor On All Marketing Collateral

Including But Not Limited To: Save-The-Date, Invitations, Media

Wall, Press Releases, Media Coverage, Signage, Menus & Other

Miscellaneous Print Materials.

CATEGORY EXCLUSIVITYLogo Inclusion On Invitations To Over 1,500 Of Art Basels

Most Inuential VIPs & Celebrities

Logo Inclusion On All Save-The-Date & Event E-Vites

Inclusion On All Press Releases & Media Materials

Logo Inclusion On Pre & Post-Event Video Coverage

Detailed Event Wrap-Up Package Including Post Event Info,


ON-SITE BRANDING:Opportunity For Product Demo Or Product Display

Looped Visuals On Venue Screens

Logo Display With Branded Signage Or Materials

Opportunity For On-Site Lead Generation

Opportunity For Product Placement In VIP Gift Bags

HOSPITALITY:8 VIP Invitations

VIP Table At Event

Meet & Greet With Event Guests Of Honor & Basel VIPs

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contact us

TheBRANDCollective806Douglas Rd., South Tower4th Floor,

Coral Gables,FL33134

www.brand-collective.com

Main305.537.7024Fax305.537.7021

MARY REGOPresident & CEOCell 305.431.7974

Main [email protected]

ANNMARIE SOTOCreative DirectorCell 850.723.0520


MELISSA TABLANTEGraphic DesignerCell 305.281.5918


KELLY MONTOYAMarketing CoordinatorCell 305.431.8766


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confidentiality

This document/proposal and any attachments are intended only for theuse of the individual or entity to whom or to which such are addressedand may contain information that is confidential, proprietary, a tradesecret or protected by legal privilege. If you are not the intended recipientor an employee or agent responsible for delivering this document/propos-al to the intended recipient, you are hereby notified that any disclosure,copying, distribution or use of this document/proposal or any includedinformation is strictly prohibited. If you received this document proposalin error, please notify The Brand Collective immediately by returning itto the sender and destroy and delete this copy from your system. Thankyou for your cooperation.

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art basel

Documents

Bâoli Vita 2011