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Growing America’s Growing America’s
Premier Financial ServicesPremier Financial Services
Company Company
Joe ValasquezSVP, Quality & Productivity
Bank of America
2
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Unrivaled Market Presence
3
Results at the Bottom Line
$7.13
$5.91
$5.33
2001 2002 2003
Start of Quality Program
1Q 2004
$1.83
16% CompoundGrowth
4
Enormous Opportunities to Influence Customers (+, -)
5,700 banking centers900 million transactions
Call centers700 million transactions
16,000 ATMs925 million
transactions
Debit & credit cards2.1 billion transactions
(#1 Debit)
10 million active online users800 million transactions
(#1 on-line)
2,500 mortgagesPer day
Customer contactsCustomer contacts
--175 times each175 times each
secondsecond
5
Creating Business Value
6
The Bank – Customer View
Sales Fulfillment Service
GenerateDemand
OfferChoices
Respond toInquiry/
Assess Need
ProcessActivity
Respond toRequests/Problems
ReportActivity
ProcessActivity
Respond toRequests/Problems
ReportActivity
SetupCustomer/Account
ConfirmSales
SetupCustomer/Account
ConfirmSales
CardAcquisition
DepositsBanking Center Sales – Online Needs
Assessment
eCommerceDDA (Application – Fulfillment)
InsuranceBanking Center SalesDirect Marketing SalesBAI Sales
CardActivationCard Issuance
CRECons LoanSolutionsFulfillment (St. Pete)LoanLine FultillmentRetail Fulfillment
DFSRetail Auto (Application – Funding)Comml Cdt & Ops (CRM to Completed
Loan Docs)
eCommerceEnrollmentDDA (Application – Fulfillment)
CardPaymentsClaims
CREPaymentsPayment Problem Resolution
CROGContact Management (Intensity)Fraud Non-Approval RatesAssociate Performance Variation
CS&SBalance Service PlayPosted Transactions Service PlayPending Transactions Service PlayBanking Center Problem Resolution
DepositsBkg Ctr Teller Svc – Teller Mgmt
DFSFinal Payoffs (Cust Pmt to Lien
Release)Cons Loan Liquidation Fore-
casting/Retention Process(RV/Marine)
eCommercePayments
T&O – Transaction ServicesProcess ChecksProcess Cash
T&O - Global OpsProcess Trades
EnablingCROGCapacity Planning (Staffing)Project Prioritization
CS&SReadiness to Serve
T&O (cont’d)Acquire and Maintain DataDeliver Software Solutions Maintain and Support SoftwareApplication Hosting ServicesDeliver Desktop and Connectivity ServicesProblem ManagementProject ManagementSystem Compliance/Security
Research & DevelopNew Business Ops
Design, Build & MaintainProducts & Processes
DepositsPricingNPI
eCommerceUser Design
InsuranceNPI
DFSDesign MIS database/process to ensure accuracy/
integrity of data used by DFS to evaluate dealer/DFS performance
eCommerceAvailability
Analyze/DevelopSeg Strategy
Assess ProductOr Channel
Opportunities
Analyze/DevelopSeg Strategy
Assess ProductOr Channel
Opportunities
Design Product/Channel Concepts
Integrate/BundleSeg Concepts
Develop, Test &Learn/Implement
Plans
Design & BuildProducts/Processes
Processes Start and End with the Customer
7
Hoshin PlanningTop-Down Strategy, Driven and Owned by all Bank Associates
• Vision / Mission/ Goals• 3-5 Year Breakthrough
Strategies
1
Bank of America
Ken Lewis, Chairman and CEO“Be Recognized As One of the World’s Most Admired
Companies”
Breakthrough Strategies
Provider of Choice92% Customer Satisfaction
Employer of Choice90% Associate Satisfaction
Investment of ChoiceFirst in Peer Group
Total Shareholder Return
1.1 Provide a world-class customer/client experiencethrough easy access and efficient, error-free service
C. Goslee / B. Desoer1.2 Attract and retain profitable customers/clients…and
continuously reward them for keeping and bringing moreof their business to us G. Taylor / R. DeMartini / B. Desoer
E. Brown1.1 Become thetrusted advisor for financial solutions
R. DeMartini / E. Brown1.4 Develop and deliver innovative new products and
solutions which make financial services work in ways itnever has before B. Desoer / E. Brown
VISION
GOALS
ASSOCIATE
SHAREHOLDER
CUSTOMER
2.1 Attract and retain a world-class work forceS. Alphin
2.2 Define and align Associate roles, measures and rewardsto our strategy S. Alphin
2.3 Provide the support and tools Associates need to excelB. Desoer2.4 Enable Associates to achieve professional growth
balanced with personal goals B. Desoer2.5 Reflect in our work force the diversity of the communities
and customers we serve S. Alphin
3.1 Double Shareholder Value Add (SVA) in the next 3 yearsJ. Hance
3.2 Consistently achieve double-digit year-over-year (EPS)growth J. Hance
3.3 Consistently achieveannual revenue growth targetsJ. Hance3.4 Substantially reduce volatility of market, credit and
operational lossesB. Vandiver
3.5 Dramatically reduce the complexity of our business andachieve double-digit productivity each year
C. Goslee / T. Arnoult
Page 1The ‘What’
2002 Performance Plan Metric1.1 Provide a world-class customer/client experience through easy access and efficient, error-free service
1.1.1 Drive Six Sigma & re-engineering across priority processes to address customer experience gaps and achieve breakthrough quality and productivity improvements1.1.2 Develop and deliver the appropriate enablers (people/process/technology) to make the customer
experience come alive in a sustainable and differentiated way1.1.3 Implement a world-class problem resolution process
1.2 Attract and retain profitable customers/clients…and continuously reward them for keeping andbringing more of their business to us1.2.1 Establish and implement a disciplined customer/client continuum (selection/acquisition/service) process matched to individual customer group strategies…Align customers/clients with the right level and proactively up-tier them consistent with their needs1.2.2 Focus resources on a narrower set of corporate issuer clients where we can build a leading market
position and significantly increase emphasis and penetration of institutional investor clients1.2.3 Create value propositions by customer segment while ensuring profit for the bank1.2.4 Establish a meaningful loyalty program that allows customers/clients to choose from a variety of rewards1.2.5 Create an automated product aggregation capability that enables customers to bundle solutions in a way that creates value for them1.2.6 Create a distribution system with sufficient scale to cover the franchise and meet customer/client needs
1.3 Become the trusted advisor for financial solutions 1.3.1 Design and implement an industry leading financial advice process, tool-set, and associate competencies by customer segment1.3.2 Launch the brand building activities required to be recognized as a world-class investment provider1.3.3 Design & implement the relationship management process across customer segments1.3.4 Respond to our customer/client needs as they evolve (eg: insurance & retirement services capabilities)1.3.5 Increase the size and margin of advisory, capital raising, and risk management activities, while
significantly reducing the corporate loans held on our balance sheet1.4 Develop and deliver innovative new products and solutions which make financial services work in
ways it never has before1.4.1 Develop and implement a breakthrough product development process1.4.2 Develop a strategy for non-proprietary offerings1.4.3 Preserve and expand the bank's position in the payments/funds transfer process
1.1 Key Processes Sigma level% Very Satisfied
1.2 Relationship Net Income ($RNI)# Products Per RelationshipMarket Penetration (%)# Customer/Client RelationshipsConcentration Limits (#)
1.3 Relationship Net Income ($RNI)Market Penetration (%)
1.4 Relationship Net Income ($RNI)Market Penetration (%)
2.1 Attract and retain a world-class work force2.1.1 Implement Associate satisfaction surveys and address the most important issues2.1.2 Adopt a world-class internal & external selection/recruitment/staffing process2.1.3 Create a 6 month assimilation plan for new Associates2.1.4 Develop a world-class recognition & compensation program
2.2 Define and align Associate roles, measures & rewards to our strategy2.2.1 Define roles and complete performance management plans for all Associates, aligned to the corporate strategy and to the supporting business unit performance plans2.2.2 Align performance measures & incentives to re-enforce desired Associate behaviors2.2.3 Require non-customer facing Associates to experience direct customer/client input on a quarterly basis2.2.4 Implement success profiles for all positions
2.3 Provide the support and tools Associates need to excel2.3.1 Ensure learning & development opportunities to maximize current Associate performance & future potential…Develop and implement an effective coaching program2.3.2 Provide training to improve Associate capabilities in critical skills (relationship building, client management, quality tools & processes, scorecard drivers--SVA)….web-enable priority technical tools2.3.3 Complete all improvements required to achieve a world-class talent planning process
2.4 Enable Associates to achieve professional growth balanced with personal goals2.4.1 Develop and deliver a process & strategy to support career development2.4.2 Ensure Associates are aware of all benefits offered to them2.4.3 Provide our Associates the best value in financial services2.4.4 Develop comprehensive mentoring/networking programs
2.5 Reflect the diversity of the communities and customers we serve in our work force2.5.1 Attract, retain and develop associates with diverse skills and experiences2.5.2 Determine and achieve diversity targets by band level
2.1 % Very Satisfied% Positive responses for:
- Performance Plans- Training- Diversity
% Turnover – Total
2.2 % Positive responses forPerformance Management
2.3 # Training Hours Completed
2.4 % Positive responses forPerformance Management
2.5 % Minority / Women in Band 1-3positions
3.1 Double Shareholder Value Add (SVA) in the next 3 years3.1.1 Implement Breakthrough (Hoshin) Strategic Planning company-wide…achieve results on 1.1-2.5 above3.1.2 Strengthen compensation linkages to SVA3.1.3 Re-allocate resources and capital to high SVA growth businesses3.1.4 Modify pricing & profitability tools to include SVA generated at the customer/client level
3.2 Consistently achieve double-digit Y-O-Y EPS growth3.2.1 Achieve results on 1.1-3.1 above3.2.2 Establish disciplined pricing/return hurdles at relationship level, inspect results & remedy as appropriate
3.3 Consistently achieve annual revenue growth targets
3.0 Total Shareholder Return (Rankin Peer Group)
3.1 Change in SVA ($)
3.2 EPS ($ / % growth)
3.3 Revenue Growth (%)
• 12 Month Tactical Plan• Key Performance
Metrics
Page 2The ‘How’
• Performance Measures to track progress
Bank of America Performance Plan Measures
2002 Milestones 2001 2002
METRIC Performance Goal Q1 Q2 Q3 Q4 Benchmark Source
Customer
y Processes Sigma level Deposits Payments Problem Resolution
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
Very Satisfied Consumer/Comm/AMG GCIB Issuer GCIB Investor (rank)
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
Per Relationship ($) Consumer/Comm/AMG GCIB (rev/strategic issuer client)
TBD TBD
TBD TBD
TBD TBD
TBD TBD
TBD TBD
TBD TBD
TBD TBD
TBD TBD
roducts Per Relationship Consumer/Comm/AMG
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
Market Penet (target mkts) Consumer Premier Small Business Commercial Private GCIB Issuer GCIB Investor
TBD TBD TBD TBD TBD TBD TBD
TBD TBD TBD TBD TBD TBD TBD
TBD TBD TBD TBD TBD TBD TBD
TBD TBD TBD TBD TBD TBD TBD
TBD TBD TBD TBD TBD TBD TBD
TBD TBD TBD TBD TBD TBD TBD
TBD TBD TBD TBD TBD TBD TBD
TBD TBD TBD TBD TBD TBD TBD
Lead Bank Penet (target mkts) Commercial
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
ust/Client Relationships Consumer/Comm/AMG
TBD
TBD
TBD
TBD
TBD
TBD
TBD
TBD
ncentration Limits (#) TBD TBD TBD TBD TBD TBD TBD TBD Associate
Very Satisfied TBD TBD TBD TBD TBD TBD TBD TBD positive responses for: Performance mgmt. Training Diversity
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
TBD TBD TBD
Turnover – Total TBD TBD TBD TBD TBD TBD TBD TBD raining Hours Completed r associate per year)
TBD TBD TBD TBD TBD TBD TBD TBD
Minority / Women in Band 1-3 itions
TBD TBD TBD TBD TBD TBD TBD TBD
Shareholder al Shareholder Return (Rank in er Group)
TBD TBD TBD TBD TBD TBD TBD TBD
ange in SVA ($) TBD TBD TBD TBD TBD TBD TBD TBD S ($ / % growth) TBD TBD TBD TBD TBD TBD TBD TBD venue Growth (%) TBD TBD TBD TBD TBD TBD TBD TBD ding Rev. Stability (%) TBD TBD TBD TBD TBD TBD TBD TBD Sensitivity ($) Rising Declining
TBD TBD
TBD TBD
TBD TBD
TBD TBD
TBD TBD
TBD TBD
TBD TBD
TBD TBD
dit Loss Stability (bp/qtr) TBD TBD TBD TBD TBD TBD TBD TBD erational Risk Stability TBD TBD TBD TBD TBD TBD TBD TBD pital Adequacy (%) er 1)
TBD TBD TBD TBD TBD TBD TBD TBD
ductivity ($) ficiency Ratio
TBD TBD
TBD TBD
TBD TBD
TBD TBD
TBD TBD
TBD TBD
TBD TBD
TBD TBD
Page 3‘Balanced Scorecard’
8
Six SigmaSix Sigma to execute improvements
We’re Driving Performance Through Core Processes
We identified our services and the supporting core
processesApplication Hosting
Channel Services
Cust. Activity Report-
ing
Desktop/Connection Services
Ext. Cust. Inquiry/ Problem
Res.
Relationship Management
Mgmt., Reg., Op. Report-
ing
Process Trans-actions
Secure Network Services
Software Dev.
“I Want Something”
“I Explore My
Options”
“I Am Offered
Choices”
“I Make a Decision”
“I Get W hat I Wanted”
“I Use W hat I Received”
“I Get Information”
“I Have A Problem”
Inquire Buy UseBusiness Partner/External Customer Facing Processes
Applic. Hosting
Channel Services
Enabling Processes
Capacity Planning
ChangeManagement
Configuration Management
Billing/CostRecovery
Asset Management
InformationProtection
Supporting Processes
Personnel Finance Measurement PlanningGovernance CommunicationsEngineering Infrastructureintegration
Align with Business
Plan
Respond to Inquiry/Assess Needs
OfferChoices
ProcessActivity
ReportActivity
Respond toRequests/Problems
Plan Build Operate
Design Build &Test
Deploy
T&
O S
ervi
ces
Application Hosting
Channel Services
Cust. Activity Report-
ing
Desktop/Connection Services
Ext. Cust. Inquiry/ Problem
Res.
Relationship Management
Mgmt., Reg., Op. Report-
ing
Process Trans-actions
Secure Network Services
Software Dev.
“I Want Something”
“I Explore My
Options”
“I Am Offered
Choices”
“I Make a Decision”
“I Get W hat I Wanted”
“I Use W hat I Received”
“I Get Information”
“I Have A Problem”
Inquire Buy UseBusiness Partner/External Customer Facing Processes
Applic. Hosting
Channel Services
Enabling Processes
Capacity Planning
ChangeManagement
Configuration Management
Billing/CostRecovery
Asset Management
InformationProtection
Supporting Processes
Personnel Finance Measurement PlanningGovernance CommunicationsEngineering Infrastructureintegration
Align with Business
Plan
Respond to Inquiry/Assess Needs
OfferChoices
ProcessActivity
ReportActivity
Respond toRequests/Problems
Plan Build Operate
Design Build &Test
Deploy
T&
O S
ervi
ces
Services andProcesses
We are analyzing performance end-to-end -- beginning and ending with our Customers/ Business Partners
Offer Transaction Capabilities
through Sale of Deposit Products
Resolve Problems &
Service Requests
Set Up Deposit Product &
Transaction Capability
Report Transactions
ProcessTransactions
ReceiveDeposit
(334,000)
ReceiveDeposit
(334,000)Transport Deposit
Transport Deposit
Proof / Encode
(265,000)
Proof / Encode
(265,000)Sort /
Capture
Sort / Capture
Dispatch or Store
Dispatch or Store
EOD / Post
EOD / Post
Render Statement
(5,000)
Render Statement
(5,000)
CustomerDrafts
Deposit(1,132,000)----------
Other Banks&
BusinessPartners
(17,000 *)
PODelivers
Statement
Bank of America Processes………………………………………….. …..
T&O ProcessesT&O Processes
End-to-End Analysis ofCore Processes
Black Belt/Green Belt/ Kaizen
Management By FactProblem Statement: Eastman Kodak Company's Order to Cash Supply Chain ranges are 62 to 165 days, as compared to Best in Class of 2-5 days orderto receipt and 20 days DSO contributing to a lost revenue opportunity exceeding $1B.
Overall Customer Satisfaction (Top 2 Boxes)
71.1% 69% 68%
91%
0%
20%
40%
60%
80%
100%
1996 1997 1998 1Q99 P&G/Mercedes
US Perfect Order Delivery (SAP Metric)
43% 48%58%
90%
0%
20%
40%
60%
80%
100%
Dec-98 Jan-99 Feb-99 Mar-99 BIC
Overall Revenue Chart
14.7
13.8
13
13
1212.5
1313.5
1414.5
15
1996 1997 1998 1Q99 Plan
$1BOpportunity
OTC Supply Chain Averages
050
100
150
200
CI BIS HI KPRO D&AI
Num
ber o
f Day
s
Key DriversCategories Causing Performance Gap
0%
10%
20%
Pricing Policies/Financial Tech./Cust. Support Sales Support Order & Delivery
Comm./Info. Ease of Contact Problem Resolution
Eastman Kodak Overall DSO (# of Days)
010203040506070
YE98 Jan-99 Feb-99 Best In Class1
PRIORITIZATION & ROOT CAUSE COUNTER MEASURES & ACTIVITIES WHO WHEN PROCESS CAPABILITY
1. DSOHigh % of credits/refunds/delays Implement fail-safe process All BU’s 12/1/99 Customer Sat., Perfect Order DeliveryToo many and varying rebates Eliminate rebates All BU’s 12/1/99 5 Days Cycle TimeUnfriendly payment plans Implement e-commerce, small order credit cards and
standardize terms and conditionsAll BU’s 12/1/99 Cycle Time, Customer Sat.
2. Shipment & DeliveryUnacceptable delivery predictability and order fulfillment Develop strategy to maximize flexibility, ensure full orders,
and meet customer delivery requirementsAll BU’s 9/15/99 $ Inv., 2-5 pp OTC Customer Sat.
Ineffective stocking strategy Review customer needs, maximize velocity matching withEK capability
All BU’s 7/1/99 2 Days Cycle Time, 2-5 pp OTC Customer Sat.,$ Inv.
3. ManufacturingLong manufacturing cycle times Implement customer order demand pull and build to order All BU’s 9/1/99 Cycle Time, $ Inv.Inflexible manufacturing Reduce set up time/cost and mfg. in small lots All BU’s 9/1/99 Cycle Time, $ Inv.4. Order AdministrationComplex order configuration Develop, simplify and implement order configurator All BU’s 10/1/99 Perfect Order DeliveryUncompetitive forecasting variability Improve mfg./supplier flexibility All BU’s 7/1/99 2 Days Cycle TimeInsufficient personnel capability Train, certify and empower key roles All BU’s 9/1/99 Employee Sat., Perfect Order DeliveryLabor extensive and complex order entry Implement e-commerce All BU’s 12/1/99 Cycle Time, Employee Sat., Perfect Order
Delivery5. ComplexityLarge/complex product portfolio (000’sK Cat #’s) Rationalize product portfolio and bundle products All BU’s 10/1/99 2-3 pp OTC Customer Sat., Perfect Order
Delivery6. Product DevelopmentLack of OTC participation in commercialization process Review and fix gate process All BU’s 7/15/99 2-3 pp OTC Customer Sat.7. MetricsSupply Chain managed on cost in functional silos Implement end to end S/C metrics and service level
agreementsAll BU’s 8/15/99 Customer Sat., Perfect Order Delivery
8. SystemsStandard ERP doesn’t meet customer needs Identify impact enhancing alternatives and implement All BU’s 8/15/99 2-3 pp OTC Customer Sat.
BENCHMARK
Target
Target = 22
Problem Statement: Eastman Kodak Company's Order to Cash Supply Chain ranges are 62 to 165 days, as compared to Best in Class of 2-5 days orderto receipt and 20 days DSO contributing to a lost revenue opportunity exceeding $1B.
Overall Customer Satisfaction (Top 2 Boxes)
71.1% 69% 68%
91%
0%
20%
40%
60%
80%
100%
1996 1997 1998 1Q99 P&G/Mercedes
US Perfect Order Delivery (SAP Metric)
43% 48%58%
90%
0%
20%
40%
60%
80%
100%
Dec-98 Jan-99 Feb-99 Mar-99 BIC
Overall Revenue Chart
14.7
13.8
13
13
1212.5
1313.5
1414.5
15
1996 1997 1998 1Q99 Plan
$1BOpportunity
OTC Supply Chain Averages
050
100
150
200
CI BIS HI KPRO D&AI
Num
ber o
f Day
s
Key DriversCategories Causing Performance Gap
0%
10%
20%
Pricing Policies/Financial Tech./Cust. Support Sales Support Order & Delivery
Comm./Info. Ease of Contact Problem Resolution
Eastman Kodak Overall DSO (# of Days)
010203040506070
YE98 Jan-99 Feb-99 Best In Class1
PRIORITIZATION & ROOT CAUSE COUNTER MEASURES & ACTIVITIES WHO WHEN PROCESS CAPABILITY
1. DSOHigh % of credits/refunds/delays Implement fail-safe process All BU’s 12/1/99 Customer Sat., Perfect Order DeliveryToo many and varying rebates Eliminate rebates All BU’s 12/1/99 5 Days Cycle TimeUnfriendly payment plans Implement e-commerce, small order credit cards and
standardize terms and conditionsAll BU’s 12/1/99 Cycle Time, Customer Sat.
2. Shipment & DeliveryUnacceptable delivery predictability and order fulfillment Develop strategy to maximize flexibility, ensure full orders,
and meet customer delivery requirementsAll BU’s 9/15/99 $ Inv., 2-5 pp OTC Customer Sat.
Ineffective stocking strategy Review customer needs, maximize velocity matching withEK capability
All BU’s 7/1/99 2 Days Cycle Time, 2-5 pp OTC Customer Sat.,$ Inv.
3. ManufacturingLong manufacturing cycle times Implement customer order demand pull and build to order All BU’s 9/1/99 Cycle Time, $ Inv.Inflexible manufacturing Reduce set up time/cost and mfg. in small lots All BU’s 9/1/99 Cycle Time, $ Inv.4. Order AdministrationComplex order configuration Develop, simplify and implement order configurator All BU’s 10/1/99 Perfect Order DeliveryUncompetitive forecasting variability Improve mfg./supplier flexibility All BU’s 7/1/99 2 Days Cycle TimeInsufficient personnel capability Train, certify and empower key roles All BU’s 9/1/99 Employee Sat., Perfect Order DeliveryLabor extensive and complex order entry Implement e-commerce All BU’s 12/1/99 Cycle Time, Employee Sat., Perfect Order
Delivery5. ComplexityLarge/complex product portfolio (000’sK Cat #’s) Rationalize product portfolio and bundle products All BU’s 10/1/99 2-3 pp OTC Customer Sat., Perfect Order
Delivery6. Product DevelopmentLack of OTC participation in commercialization process Review and fix gate process All BU’s 7/15/99 2-3 pp OTC Customer Sat.7. MetricsSupply Chain managed on cost in functional silos Implement end to end S/C metrics and service level
agreementsAll BU’s 8/15/99 Customer Sat., Perfect Order Delivery
8. SystemsStandard ERP doesn’t meet customer needs Identify impact enhancing alternatives and implement All BU’s 8/15/99 2-3 pp OTC Customer Sat.
BENCHMARK
Target
Target = 22
MBFsMBFs to prioritize actions that drive closure of performance gaps
Associate, Customer and Shareholder Associate, Customer and Shareholder Metrics to define and measure our performance
Hoshin and Performance Plans
2004 Performance Measures
2002 2003 Bench SourceMETRIC Performance Goal mark
CustomerFailed Customer Interactions DPMO
Key Process DPMO
Setting T&O goals
Setting Benchmarksfrom world-class or
breakthrough guidelines
Base-lining 2002
performance
9
Improving Core Processes Drives Customer Satisfaction
• Sales
• Service
• Fulfillment
• Credits & payments
• Deposit
Error – free processing
CustomerCustomerDelightDelight
• More than 64,000 associates have participated in Quality and Productivity training
• Now employ more than 3,000 certified “Green Belts” and “Black Belts”
• Billions of dollars in benefits
Six Six SigmaSigma
10
We Are Delighting More Customers
12.6%
42.5%
9.7%
51.7%
0%
20%
40%
60%
80%
100%
4Q 2001 1Q 2004
Satisfied (6-8)
Delighted (9 – 10)
Dissatisfied (1 –5)
11
(200,500)(200,500)
(77,013)(77,013) (89,574)(89,574)
32,49132,491
192,975192,975
1999199919971997 19981998 20002000 20012001 20022002
527,789527,789
2003 2003
1,000,0301,000,030
Growth in net new checking accounts
20042004
2,000,000 +2,000,000 +
12
Keys to the Success of Quality & Productivity at Bank of America
• Ah Yes – Starts at the top
• Common Business Metrics across the organization with compensation ties
• Business Metrics that projects are derived from
• Program flexibility – Customize to meet business objectives
• Constantly evolve the program to meet the business objectives
13
Contact Information
Joe ValasquezSVP; Quality & Prod ExecPhone: 704.386.1205Fax: 704.388.2792Email:[email protected] Building201 North Tryon StCharlotte, NC 28255