Bangladesh Center for Communication Programs Slide # 1 Communication and Dissemination: Research Findings Dissemination April 23, 2015 Mohammad Shahjahan Director and CEO Bangladesh Center for Communication Programs (BCCP) For more information: Bangladesh Center for Communication Programs Slide # 2 Communication is the key to transform an ignorant ( unaware) person through the steps to behavior change into an Advocate, and makes a big difference in changing Perception, Knowledge, Attitude, Behavior and Social Norms... Communication: Key to Change! Bangladesh Center for Communication Programs Slide # 3 Dissemination is the process of sharing findings of a study at local, national or international levels to provide knowledge on a particular issue or a problem, and encourage collaboration for further research, and influence policy development and implementation. Dissemination: Key to Knowledge Management! Bangladesh Center for Communication Programs Slide # 4 Effective Communication starts with a Vision so that Right Audience gets the Right Message at the Right Time through the Right Channel. Effective Communication: What do we mean? Bangladesh Center for Communication Programs Slide # 5 Policy Makers? Program Implementers? Scientific Community? In-country General Population? News or Social Media/Journalist? International Community?..... Listen to your audience and develop audience profile Research Findings Dissemination: Know your Audience Bangladesh Center for Communication Programs Slide # 6 Research Findings Dissemination: Strategies & Management Listen to the audience and think strategically (tailor messages, means, language) Define goals and objectives Choose the message (news?, what audience wants to know?, link with the objectives?) Identify right medium and means (do they reach to the target?) Set your dissemination strategies and evaluation plan Ensure good management (resources, professionals, continuity). Bangladesh Center for Communication Programs Slide # 7 Articulate Right Message/Materials Policy Makers?.... Advocacy Briefs, Oral Presentation Program Implementers?.... Fact Sheet, News Letter, Poster Scientific Community? Scientific Literature, Abstract In-country General Population? Leaflet or Pictorial Brochure News or Social Media/Journalist? Press Release/ News feed International Community?..... Journal Publication Research Findings Dissemination: Right Message Bangladesh Center for Communication Programs Slide # 8 Research Findings Dissemination: Prioritize and Focus Bangladesh Center for Communication Programs Slide # 9 Oral Presentation Time: Start and end on time! Be Prepared: Be yourself, establish eye contact Good Start: Clear confident introduction, organization explained and command attention Use voice and visuals: 20% of people hear, 30% of them see and 50% of them both see and hear. Bangladesh Center for Communication Programs Slide # 10 Poster Presentation Title: Big font size, eye catching, short title Layout: Background, Methods, Results, Discussion/ Conclusion Color Combination: Use color appropriately Laid Out: The poster should laid out left to right in columns. Bangladesh Center for Communication Programs Slide # 11 Abstract Most abstracts are in the following format: Background/Introduction why did you do it? Methods how did you do it? Results what did you find? Discussion/Conclusion why is this important? Bangladesh Center for Communication Programs Slide # 12 Publication: How to Start Findings Audience Adhere to instructions Review, ruminate, revise Contact journal/editor S ave, search Target publication Bangladesh Center for Communication Programs Slide # 13 Research Finding Dissemination: 7 Cs of Effective Communication 7 Cs of Effective Communication Command Attention Communicate Comprehensive Message Construct Culturally Sensitive Message Count Consistency Convey a Benefit Create Trust Call to Action Practice! Practice! and Practice! Bangladesh Center for Communication Programs Slide # 14 Research Findings Dissemination: Functionalize Research Network Bangladesh Center for Communication Programs Slide # 15 Share Credit: Make everyone else involved Feel Good and Look Good! Research Findings Dissemination: Lessons Learned Synergistic impact of a dissemination event largely depends on a great Bangladesh Center for Communication Programs Slide # 16 Research Findings Dissemination: Greatest Lesson Learned