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BANDAI NAMCO Group

This Group Corporate Philosophy acts as the foundation for the Group's decision-making processes and a source of

inspiration for every Group employee. In short, it represents the fundamental policy underpinning all the Group's

activities. The Group Corporate Philosophy encompasses all the separate corporate philosophies formulated byindividual companies in the BANDAI NAMCO Group. Anchored by this corporate philosophy, the BANDAI NAMCO Group

respects the independence and autonomy of every affiliated company, aiming to increase the corporate value of the

entire Group by maximizing the creativity of these companies and generating new synergies.

Dreams, Fun and Inspiration are the Engine of

Happiness. Through our entertainment products and

services, BANDAI NAMCO will continue to provide

Dreams, Fun and Inspiration to people around the

world, based on our boundless creativity and

enthusiasm.

As an entertainment leader across the ages, BANDAI

NAMCO is constantly exploring new areas and heights

in entertainment. We aim to be loved by people who

have fun and will earn their trust as the Leading

Innovator in Global Entertainment.

The BANDAI NAMCO Group comprises three Strategic

Business Units (SBUs) in specific sectors and the affiliated

companies responsible for supporting their respective SBU. The

SBUs formulate and implement business strategies for Japan

and overseas, with the SBUs core company taking the lead

role.

Please visit the BANDAI NAMCO Group website for

details about each business.http://www.bandainamco.co.jp/en/index.html

In April 2009, we commenced the current Mid-term

Business Plan to prepare a foundation for global growth,

aimed at realizing our medium-to-long-term Group vision

of being a Globally Recognized Entertainment Group.

Toys and Hobby

Content

Amusement Facility

Affiliated Business

Companies

Bandai America Incorporated (United States)

BANDAI U.K. LTD. (United Kingdom)

BANDAI S.A. (France)

BANDAI (H.K.) CO., LTD. (China)

BANDAI ESPA?A S.A. (Spain)

BANDAI ASIA CO., LTD. (China)

BANDAI INDUSTRIAL CO., LTD. (Thailand)

BANDAI (SHENZHEN) CO., LTD. (China)

BANDAI (GUANGZHOU) CO., LTD. (China)

BANDAI KOREA CO., LTD. (South Korea)

Toys and Hobby

NAMCO BANDAI Games America Inc.

(United States)

NAMCO AMERICA INC. (United States)

NAMCO BANDAI Games Europe S.A.S.

(France)

NAMCO EUROPE LTD. (United Kingdom)

BANPRESTO (H.K.) LTD. (China)

BANDAI ENTERTAINMENT INC.

(United States)

BEEZ ENTERTAINMENT S.A.S (France)

Content

NAMCO CYBERTAINMENT INC.

(United States)

NAMCO OPERATIONS EUROPE LTD.

(United Kingdom)

NAMCO ENTERPRISES ASIA LTD. (China)

SHANGHAI NAMCO LTD. (China)

Amusement Facility

http://www.bandainamco.co.jp/en/index.htmlhttp://www.bandainamco.co.jp/en/index.html

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Amusement Facility SBU

The Amusement Facility SBU plans and operates amusement facilities.

The core company of the Amusement SBU is NAMCO LIMITED.

*NAMCO defines play as something that touches peoples hearts,

brings a smile to their faces, and makes them happy.

We will constantly exceed customer expectations in finding ways to delight.

We will continually build customer confidence by providing a perfectly safe experience every time.

We will always share our high spirits and good cheer with our customers and their friends.

We WILL enjoy our jobs as we work independently to achieve our goals. We MUST take full responsibility for

accomplishing our initiatives. These two statements define our conduct.

We treat our visitors with thoughtful hospitality

to give them memorable experiences.

Our customers are the Stars,

the location is the Stage. NAMCO employees play

Supporting Roles to bring out the best in the Stars.NAMCO is the Producer.

NAMCO is a group of associates with rich individuality.

The combined abilities of associates give the NAMCO

organization the strength to accomplish its mission.

We will leverage the BANDAI NAMCO Groups unique

expertise to differentiate our facilities.

Japans first Thomas & Friends

indoor amusement facility.

Character package entertainment

areas drawing on the Groups

distinctive strengths.

Indoor theme parks offering a

range of experiences, including

attractions and food theme

parks.

*Revenue-sharing facilities: Facilities where revenues from the

operation of arcade game machines are shared with operators.

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