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A STUDY OF WHITE CEMENT BASED WALL PUTTY

MARKET IN HYDERABAD, SECUNDERBAD WITHREFERENCE NCL ALLTEK & SECCOLOR LTD

PRODUCTS

P.BALAKOTESWARARAO

Roll no- 18082

TPS-B

PRESENTED BY

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ABOUT THE COMPANY:

The Promoters of NCL (formerly known as Nagarjuna Cement Ltd) after

success of Cement factory, wanted to diversify into manufacture of Building

materials with best of technologies adopted from around the world.

Alltek Spray plasters manufactured by international Coating products ofSweden

Seccolor Prepainted Roll formed Steel section for making windows and

doors by Secco Spa of Italy.

Later NCL Seccolor Ltd., and NCL Alltek Ltd., merged together as NCL

Alltek and Seccolor Ltd .

3 more factories in AP, Tamilnad and Rajasthan states.

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ON THE JOB TITLE:

I got opportunity to interact with 2-3 dealers every day & take the information

about wall putty product.

OBJECTIVES OF STUDY:

1. To analyze the competitors of the company..

2. To find out the perceptions of dealers about the company product.

METHODOLOGY:

The survey was carried out in Twin cities (Hyderabad and Secunderabad)

using self-administered questionnaire. The questionnaire comprised both open

ended and close ended questions.

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SAMPLE SIZE:

Convenience sampling method has been adopted for the study. A sample of 65 dealersselected from different areas in Twin cities (Hyderabad and Secunderabad) and survey

is conducted through structured questionnaire.

RESEARCH DESIGN:

The research design is descriptive in nature and for data collection survey methodis used.

DATA SOURCES:

PRIMARY SOURCE:

The primary data is collected from the dealers of NCL ALLTEK & SECCOLOR

LTD. by interviewing them with the help of the questionnaire.

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SECONDARY SOURCE:

The secondary data is collected from the companys website, annual reports and

also through personal interactions with the companys executives and employees .

TOOLS OF ANALYSIS:

The data collected from the dealers is tabulated and processed.

The statistical tools such as frequencies, pie charts used to interpret the information.

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FINDINGS:

53.8 % of the dealers selling wall putty from more than 1 year

46.2 % of the dealers sold Birla & Ncl skim coat

18.5 % of the dealers sold Ncl skim coat between 9 to 11 tonnes

38.5 % of the dealers sold wall putty between 21 to 30 tonnes

46.2 % of the dealers choose Birla wall care putty for quality

38.5 % of the dealers choose Ncl skim coat for price

NCL SKIM COAT Binding percentage low

Customers not aware of Ncl skim coat product

Birla wall care putty is major competitor of Ncl skim coat

Ncl skim coat Quality is average

Customers are not asking Ncl skim coat

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SUGGESTIONS OF THE STUDY:

Develop quality of Ncl skim coat

Create awareness about Ncl skim coat

Give print & television advertisements

Conduct dealers meet in monthly once

Maintain sufficient stock

Give information properly to dealers about particular product.

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LEARNING

How to interact with the dealers and know their perceptions towards the

product.

Be patience

And also to convince the dealers

CONTRIBUTION TO THE COMPANY IN TERMS OF VALUE

ADDITION

Generate leads to company.

Increase the sale of the product in some areas.

Perception of the dealers towards the product through questionnaire.

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BIBLIOGRAPHY

www.google.com

www.nclind.com

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