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MEDIA KIT2020
p 410.902.2300 | f 410.902.2338 | BaltimoresChild.com11459 Cronhill Drive, Suite A | Please submit ad materials to your sales consultant
Baltimore’sCHILD PRINT DIGITAL
147,000READERS
3.5 pass-along rate
24,016WEBSITE
PAGE VIEWS
42,000COPIES
over 300 newsstand locations
11,725E-NEWS
SUBSCRIBERS
34 & FEMALEAVERAGE READER 5,792
FACEBOOK FOLLOWERS
magazine .com
BaltimoresChild.comAPRIL 2020
CAMPSHEALTH &
FITNESS
BaltimoresChild.comAPRIL 2020
theco$tOF SPORTSSEE PAGE 27
DIRECTORIES
BaltimoresChild.comMAY 2020
OUR PARTY DIRECTORY
COPING WITH COVID-19
OUR PARTY DIRECTORY
24,016
2020 General Excellence
2020
Ancillary Overall Writing Child Development & Parenting IssuesNon-Traditional Story FormService Feature
2020 Overall WritingPersonal Essay
2020Special Section Within a Publication
2020
Overall Design
Interior Photography
Deparment Design
Special Section
Ancillary Cover
2020 Best Redesigned Publication
p 410.902.2309 | f 410.902.2338BaltimoresChild.com
Please submit ad materials to your sales consultant
11459 Cronhill Drive, Suite A | Owings Mills, MD 21117
410.902.2300 | midatlanticmedia.com
PUB DATE THEME DIRECTORIESSPECIAL ADVERTISING SECTION & SPOTLIGHT
SALES DEADLINE
CAMERA READY ADS DUE
JANUARY Camps, Indoor Fun Overnight Camps December 11 December 13
FEBRUARYCamps and Summer Programs | Valentine’s DayCamp Fair — February 23
Camps and Summer Programs,
Open House Dates
School Open Houses Spotlight on Camps
January 15 January 17
MARCH Youth Arts|Education Camp,Family Entertainment
Camps February 12 February 14
APRIL Health & Fitness/Sports | Easter & Passover Events Sports, CampSpotlight on Camps
Spotlight on Dentists/Orthodontists
March 11 March 13
MAY Party | Teachers of the Year, Mother’s Day Party April 15 April 17
JUNESummer Fun with Expanded Calendar Pregnancy | Father’s Day Pregnancy Guide
Spotlight on OB/GYN & Pediatrics
May 13 May 15
JULY Special Needs | Readers Choice Special NeedsSpotlight on
Special NeedsJune 17 June 19
AUGUST Back-to-School Open House Dates,
Back-to-School Guide, Medical, Aftercare
July 15 July 17
SEPTEMBER Education | The Arts | Dance | Theatre Arts, Open House Dates, Education Guide
Spotlight on Preschool
August 12 August 14
OCTOBERPrivate Schools | Halloween Happenings Mom Health Private Schools
Spotlight on Arts & Education
September 9 September 11
OCTOBERSPECIAL EDITION
BMore Inclusive, A Stand-alone Resource Guide for Families of Children with Special Needs
Spotlight on Special Needs
August 26 August 28
NOVEMBERPreschool and Day Care | Santa SightingsCharitable Giving Open House Dates Spotlight on Preschool October 14 October 16
DECEMBER Holiday Happenings | Gift GuideCharitable Giving | Family Health Holiday Gift Guide November 11 November 13
All themes subject to change.
2020 EDITORIAL CALENDAR
REV 090419
Sunday, February 23
2020
p 410.902.2309 | f 410.902.2338BaltimoresChild.com
Please submit ad materials to your sales consultant
11459 Cronhill Drive, Suite A | Owings Mills, MD 21117
410.902.2300 | midatlanticmedia.com
AUDIENCE AND DEMOGRAPHICS
Each issue of Baltimore’sChild focuses on different topics that Baltimore parents need or want
information on.
147,000 36,335 42,000$78,000
READERS3.5 pass-along rage
PAGE VIEWSon BaltimoresChild.com
each month
COPIESprinted each month
INCOMEfor median family
the average reader is female and 34
87% are college educated
89% are between the ages of 25 and 54
76% are the primary household shopper
95%USE
ADVERTISINGto make purchasing
decisions
BALTIMORE
HARFORD
ANNEARUNDEL
HOWARD
CARROLL
BALTIMORECITY
REV 090419
p 410.902.2309 | f 410.902.2338BaltimoresChild.com
Please submit ad materials to your sales consultant
11459 Cronhill Drive, Suite A | Owings Mills, MD 21117
410.902.2300 | midatlanticmedia.com
ADVERTISING RATES
DEADLINES The deadline for all advertising is the second Wednesday of each month.
PRODUCTION NOTES Camera-ready art accepted by email. Ask your sales representative for a current list of acceptable formats and production guidelines.
DISPLAY AD SIZES
Full Page1/2 Page
V
1/4 Page
1/8 Page
1/8 Page
1/2 Page H
1/3 PageSquare
1/6 Page
V
1/3 Page
1/3 PageSquare
1/3 PageSquare
Size Width x Height 1-2x 3-5x 6-11x 12x ColorFront Cover 9.125 x 11.625 (Full page with bleed)
7.125 x 9.4375 (Full page/live area)$2775 $2531 NA NA
Premium Positions (Cover pages)
9.125 x 11.625 (Full page with bleed)
7.125 x 9.4375 (Full page/live area)2475 $2352 $2231 $2122 $300
Full Page with Bleed 9.125 x 11.625 (7.125 x 9.4375 live area) 2250 2138 2031 1929 300
Full Page 7.125 x 9.4375 2250 2138 2031 1929 300
1/2 Page Horizontal 7.125 x 4.625 1125 1069 1015 965 300
1/2 Page Vertical 3.5 x 9.4375 1125 1069 1015 965 300
1/3 Page Square 4.75 x 4.625 815 774 736 699 150
1/3 Page Vertical 2.25 x 9.4375 815 774 736 699 150
1/4 Page 3.5 x 4.625 565 537 510 484 150
1/6 Page Square 3.5 x 3.0625 410 390 370 352 150
1/6 Page Vertical 2.25 x 4.625 410 390 370 352 150
1/8 Page 3.5 x 2.25 300 285 271 257 150
1/12 Page 2.25 x 2.25 205 195 185 176 150
Classified1/24 Page Horizontal 2.25 x 1.0625 75 71 68 64
1/24 Page Vertical 1.0625 x 2.25 75 71 68 64
ROP ads may run in Classified section at any time. Trim Size of Baltimore’s Child is 8.125 x 10.625
1/6 Page Square
1/12Page
1/12Page 1/6 Page
Square
1/6 Page Square
1/24 HClass
1/24 HClass
1/24 V
1/24 V
ADAD
AD
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p 410.902.2309 | f 410.902.2338BaltimoresChild.com
Please submit ad materials to your sales consultant
11459 Cronhill Drive, Suite A | Owings Mills, MD 21117
410.902.2300 | midatlanticmedia.com
DIGITAL ADVERTISING RATES Kind Size Cost Description
Banner Ad 1Banner Ad 2Banner Ad 3
330 pixels wide x 75 pixels high
$600/month
$600/month
$550/month
Your ad appears at the top of the home page and all pages of our website above the masthead.
Position one and two 100% share of voice (can be animated).
Position three rotates up to three advertisers.
Premium Jumbo Tile Ad
300 pixels wide x 250 pixels high
$900/month Jumbo tile ad appears as the tile at the top of the home page and all other pages throughout the website.
Premium Tile Ads 150x150 pixels $550/month Tile ad appears as one of the first ten tiles at the top of the home page and all other pages throughout the website.
Jumbo Leaderboard
660 pixels wide x 95 pixels high
$800/month This leaderboard appears on the home page.
Tile Ads 150 x 150 pixels $450/month Tile ad appears on the home page and all other pages throughout the website.
In-Article Ad 468 pixels wide x 60 pixels high
1 month $7503 months $600/month6 months $450/month9 months $325/month12 months $250/month
These ads appear within an article on our website.
Sponsored Articles and Link
500 maximum words
$400w/month First month featured on the home page.
The article title is listed on our home page for one month under “Sponsored Articles” and remains on BaltimoresChild.com for six months.
Video Max of 60 seconds
$500/month This is a video/virtual tour of your school or business. It appears on the home page.
Web Package Adjustable $900/year Enhance your listing with a live link to your website and make it stand out with a logo or artwork that attracts attention and a spotlight ad.
Link and Logo Adjustable $600/year Enhance your listing with a live link to your website and make it stand out with a logo.
Digital Spotlight Adjustable $300/year An advertorial listing with 55-65 words of copy and a photo.
E-Newsletter Ads 600 pixels wide x 90 pixels high
$299/per E-Newsletter Ads appears in our bi-monthly, data base, newsletter. There is a top, middle and bottom position. E-news comes out the first and third Wednesday of each month.
Facebook Announcements
$250/post
E-Blasts 600 pixels wide x 1115 pixels high
$599/E-Blast We use Delivra for our email blasts.*
*Must be JPG image, HTML or we can build it for you. HTML format: Client must supply the HTML. HTML page should be 600 pixels wide by unlimited depth. All images must be hosted by the client and embedded using full image path (i.e. http://sampledomain.com/images/Myimage.jpg). In-house build: Client must supply all images, text and links (URL’s) for us to design the blast. Client should proof the text, as it will be copied and pasted as it was supplied to us. Client must supply a general layout. Because of how a web page appears is dependent on the end-user’s computer, fonts used in these are very generic. Please choose Serif or San Serif only. You should supply the URL link and a subject line.
REV 090419
p 410.902.2309 | f 410.902.2338BaltimoresChild.com
Please submit ad materials to your sales consultant
11459 Cronhill Drive, Suite A | Owings Mills, MD 21117
410.902.2300 | midatlanticmedia.com
BaltimoresChild.com facebook.com/baltimoreschild eblast enewsletter
DIGITAL ADVERTISING STATSWebsite Statistics (Monthly Average)
Social Media Followers
BC E-Blast
Web Ad Statistics (Monthly Average)
Visits 13,642
Page views 24,016
Avg. time 1:25
Pages/Visit 1.76
facebook.com/baltimoreschild 5,792
twitter.com/baltimoreschild 1,526
pinterest.com/baltimoreschild 543
instagram.com/baltimoreschild 1,233
Subscribers 11,725
Open Rate 8.1%
Click Through Rate 4.2%
Banner Impressions 25,000
Tile Impressions 25,000
Jumbo Tile Impressions 25,000
BC Monthly E-Letter
Subscribers 11,725
Open Rate 8.5%
Click Through Rate 6.08%
*Updated May 2020
REV 062220
p 410.902.2309 | f 410.902.2338BaltimoresChild.com
Please submit ad materials to your sales consultant
11459 Cronhill Drive, Suite A | Owings Mills, MD 21117
410.902.2300 | midatlanticmedia.com
ADVERTISING SPECIFICATIONSPrintAD PREPARATIONAll ads must be made with 100% Black, no rich Blacks. If color, ads must be CMYK with Black at 100%. Ink density should be 240 maximum. All ads must have a border around them.
AD SUBMISSIONDigital files only, no film or prints accepted. Submitted files must be compatible with Macintosh OS. No Windows or Publisher documents will be accepted. We accept the following:Adobe PDF PREFERRED. All fonts embedded. 100% Black or CMYK process with Black 100%.
High Resolution/Press Quality optimized.Adobe InDesign CS 2019 or earlier. All linked files and fonts.Adobe Illustrator CS 2019 or earlier. 300dpi/CMYK, fonts converted to outlines.Adobe Photoshop CS 2019 or earlier saved as psd file. 300dpi/CMYK or Grayscale. Any image saved as a Halftone should be 300 dpi and the input level changed to 240 (default in Photoshop is 255). Please check your darkest areas using the navigator/information levels in Photoshop. This will prevent the ink gain on the presses from spreading too much. No spot colors. All Blacks must be 100% black.
UNACCEPTABLE FORMATS. We will not accept ads in Microsoft Word or Publisher. If you are submitting text to be typeset by Baltimore’s Child, all images should be sent separately, not embedded in the Word file. Any fonts supplied by an advertiser on a PC must accept a substitute font.
OnlineSPECIFICATIONS FOR DIRECTORY LOGOS Directory Logos will appear above the advertiser’s business name in the appropriate directories. Logos should be JPG or GIF files measuring 75 pixels high. Width will be proportional (400 pixels max). Baltimore’s Child can resize logos that are sent in a PDF, GIF or JPG file, if necessary.
BANNER ADS ON BALTIMORESCHILD.COMBanner Ads should measure 330 pixels wide by 75 pixels highFormat: GIF or Animated GIF
SPECIFICATIONS FOR TILE ADS ON BALTIMORESCHILD.COMSize: Tile ads should measure 150 pixels X 150 pixelsFormat: GIF or Animated GIF file
SPECIFICATIONS FOR SPONSORSHIP AD IN BALTIMORE’S CHILD E-NEWSSize: 600 pixels wide by 90 pixels highFormat: JPG or GIF
SPECIFICATIONS FOR BALTIMORE’S CHILD E-BLASTSize: 600 pixels wide x 1115 pixels highFormat: JPG, GIF or HTML
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