EXPOEAST2 0 1 6B A L T I M O R E , M D

there is no limit to

fresh ideas

connectingfood, people &

the planet

TRENDS P O T T I N G

who’s driving fresh?

They believe food is a key to living a healthier longer life

baby boomers

who’s driving health, convenience,

g&e, & ecom?

Diverse, experiential, self-proclaimed “foodies”

millennial

INSIGHT

My passion for natural foods started in the 70’s – before I even had a driver’s license I was

biking to the Good Food Store in Hartford CT to get exotic, hard-to-find items such as

familia and whole wheat flour. Now, I’m not a purist but

habitual label-reading steers me straight – even my horse gets organic treats.

Eternal lover of books and brunch – travel and family keep me insane

– avid athlete with health conscious lifestyle – #godmom – I work to train and consult the latest food and industry trends to national merchandising reset teams – my best piece of advice is to eat with

good peopleaiXa

Innovation, simplicity and functionality for easier transition into healthier diet choices were

the biggest standout identifiers at this year’s expo!

meet deb meet aiXa

Pasta packed with plant-based protein

Modern TableMeal starters and kits with 21g of protein

Veggie NoodleRaw veggies sliced into noodle form

An impressive list of credentials

deb

Meaning, Origins and Authenticity –stand outs were products with

deep roots and connections

easy meals

Boomers want easy, healthy and credible.

beverages

Less processed is better. And taste is everything.

ats

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healthy fats

Fat can be healthy – and boost energy.

snacking – bite sized & non-potato

Snacking is the new meal – but it’s got to be healthy. Ingredients – the more unexpected the better.

kid nutrition

Boomers are more focused on things like anti-aging and pro-active health/wellness

nut based nutrition

Ingredients – the more unexpected the better.

getting more out ofgluten-free

Gluten-free tastes better then ever.

grocery - from claimsto credentials

Consumers want transparency and manufacturers are giving it to them.

pro-biotics

“All disease begins in the gut.”  - Hippocrates. Gut health matters.

freeze dried pet food

In 2016 U.S. pet owners will spend an estimated $62.75B on their pets – 38% of that is on food.*

*www.americanpetproducts.org

personal care – natural nature

Better for people and planet – it’s a win-win.

personal care – oral care

On the rise – authentic natural ingredients that deliver specific personal care benefits

personal care – organic hair

and facial care

Ingredients that protect and enhance naturally

healthy sweet tooth

Sweet cravings are not generational.Healthier ways to indulge are happening.

Although fat was initially inserted then retracted from diets, millennials are following the current research on the benefits they receive from whole, healthy fats with hopes to continue adding these energy boosting

fats where needed in their diets.

Coffee Blocks Butter CoffeeAdd a packet to hot water for energy drink

free of added sugar

Desert Farms Camel’s MilkTastes lighter than cow’s milk

and loaded with nutrients

Food integrity and the natural processes it endures is key to millennials choosing

their groceries and ingredients. Flavor is everything and the less it’s tampered, the better.

Blueprint OrganicJuice, Kombucha and Tea Infused Energy drinks

La ColombeNon-dairy Draft Latte line

Cham Cold Brewed Wellness TeasOrganic fruits and herbs with cutting edge flavors

I just can’t ‘do’ kombucha! Other great options:

LIVE Drinking VinegarsAn impressive list of credentials

Verday Chlorophyll WaterIt’s like having 2 cups of spinach

Cide Road Organic SwitchelSwitchel is a drink from colonial days – great flavors

-Deb- Aixa

Coffee Blocks Butter CoffeeThis belongs in my cupboard – delicious.

Fatworks Cooking OilBetter manufacturing process

makes this a healthier oil

Meals have become a thing of the past when it comes to most working millennials.

Snacking is the new meal and the metabolism stabilizing of snacking has overwhelmed the

millennial generation in the best way.

Bounce Energy BallsProtein energy balls are competing with energy bars

Hummus Pods: Frozen Healthy carbs and proteins.

New age chips that won’t spoil their diet or their gut health.

Meta-BallThe ultimate free-from snack

Six Foods Chirp ChipsI’m sure insects will someday become a staple in the US, but for me, well,

I need to get there slowly.

Sugar addiction and carb loading is all too real for millennial moms and dads

New Primal SnackmatesKid-friendly, grass-fed, free range meat sticks

Tickle WaterCarbonated water with fun flavors and no sugar

Big Bang Beverages Wubba WaterLow-sugar water that replenishes nutrients

when kids get sick

“Adult kids”Kid nutrition takes on a whole new meaning

– with many Baby Boomer parents providing support to their adult children

Dairy-free now interests even non-allergen consumers

CaveShakeA ready-to-eat coconut milk shake loaded with MCT’s

and good fats for more energy throughout the day

Organic Gemini TigerNutAlthough it says nut…it’s not! Tigernut is a root vegetable.

Forager Cashew YogurtFree of lactose, gluten and soy – and a creamy, smooth texture

CaveShakeAnd it’s delicious! I was amazed it was sweetened

with stevia BUT had no yucky stevia taste. Paleo, vegan, low carb, bulletproof and gluten free.

Gluten-free is part of the millennial norm – taste has always been a driver for

this generation of “foodies”

Gluten-free products are better tasting and more nutritious every year, making it

easier for those of us who want to cut down.

Simple Mills CrackersGreat taste and crunch

Millennials want honesty and to know the story behind the food source

Gut health and feeling great are very important to millennials

Karma Wellness WaterThe vitamins and probiotics powders are stored in

their patented cap and released when you’re ready to mix them so they don’t lose their effectiveness.

Mother In Law’s KimchiThis fermented, spiced gochujang can be added to

a sauce or spread on as sandwich boosters

Millennials continuously search for a healthier option to satisfy their sweet cravings without jeopardizing

oral and blood health.

Honey Capsule On-the-go convenience and no mess – dissolvable

and non-sticky

Delighted By Dessert HummusDessert Hummus, the first of its kind, pairs well as a snack or dessert with fruit, veggies, pita chips,

pretzels, brownies....it’s endless!

Shortly before the show I read an interesting article about sugar in the New York Times which sharpened my eye for how the industry is approaching America’s

sweet tooth these days.Stevia: many manufacturers at the show have

acknowledged that stevia is not the ultimate answer to no-cal sweetness … because of that terrible aftertaste. Manufacturers are trying a variety of

alternatives. Stevia and Monk Fruit is a combination I saw several times at the show.

Whole Earth’s Nature Sweet Combines these two for a zero calorie,

low glycemic sweetener.

Caring deeply about their babies being just as healthy as oneself, millennial pet owners continue to search the best new, naturally raw ingredients that wouldn’t

harm a dog...or a human.

Buckley Ruff Puffs Dog TreatsSafe for owners and dogs alike

Buckley Freeze Dried Dog Food Made with 80% meat, organs and bones in

a minimally processed form

Boomers were the first generation of Americans for whom pet ownership was common – pets became part of the family. Now that the nest is empty they

are filling it with furry friends**forbes.com

With rising concern to cancer development from chemically toxic personal care products, millennials are conscious about the choices they make now to help prevent the increasing risks of disease and

illness from un-natural body care

Phresh DeodorantsVitamin E enriched and free of

aluminum and parabens.

Ora Omega 3 SprayIn a capsule, Omega 3 may oxidize too quickly, losing the benefits it provides the body – the spray can be

more effective.

UVO Drinkable Sun ProtectionCan protect you while you are in the sun,

help you to recoup from overexposure and help to repair years of sun damage.

Mother DirtA probiotic for your skin. Makes sense, right?

Modern hygiene strips away the beneficial bacteria leading to an increase in skin problems

but this mist can restore it.

Appearance and self preservation is no less important to a millennial than eating a proper diet. Oral care is always sought for that safe, teeth whitening enhancer.

Curaprox Black is White, White is BlackThe carbon in charcoal is activated to draw out

impurities without the abrasion or chemical bleaching from other name brands that wear

away at the enamel.

My Magic MudThe replenishing power of clay reduces sensitivity

and keeps teeth brighter, longer.

Curaprox Black is White, White is Black & My Magic Mud

Both these brands caught my attention. Great to see the alternatives to

chemical tooth whitening

Whoever said hair is only dead, obviously never knew the benefits it can serve in both health and fashion.

Radico Colour Me Organic Hair ColorMade with ayurvedic Certified Organic herbs

Beard BalmHighest quality ingredients

– local, food-grade, organic and fair trade – to defeat itchy, patchy, dry and brittle hair.

New Ingredients in Personal Care

Adamia Therapeutic Repair Lotion Studies have shown that regular use of Adamia reduces skin tears in diabetics and the elderly.

Shea Terra Organics Made with ingredients indigenous to Africa

TrendspoTTing@unfi .com

© 2016 United Natural Foods, Inc. No claims, representations or warranties, whether expressed or implied, are made by our company as to the safety, reliability, durability and performance of any of the products mentioned in this document.

Product packaging used to feature “claims” on the front panel

but now we’re seeing credentials, such as certifications and nutrition facts.

It shows how important these things have become to consumers.

Boosting good bacteria is better for the immune system & pro-biotics are seen as

a solution to improving health and quality of life