BALTIJAS KRIEVU INSTITŪTS - AIKNC · Web viewLiepa E., doc. Dr.math. Statistics Audit of competitiveness of territories. Methods to evaluate the export potential of the territories

LR Ministry of Education and Science Department of Higher Education and Science

APPLICATION FOR ACCREDITATION

of the second level higher professional education Bachelor study programme “Public relations”

Applicant: Baltic International AcademyApplicants’ legal address: Lomonosova 4, Rīga, LV-1003, Latvijas Republika,

phone. 7100601, fax 7241272, e-mail [email protected] SRN: 40003101808Higher education establishment’s Registration number 3343800009Title of the study programme: Second level higher education Bachelor study programme

“Public relations”

Code of the study programme: 4234202 Length of the study programme: 4 years for full-time studies

4, 5 years for part-time studies

Credit value of the study programme: 160 CPRequirements for the commencementof the studies: Secondary education Qualification to be obtained: manager of public relations,Degree to be obtained professional Bachelor degree in marketingLocations for implementation of the study programme: BIA, Rīgā, Lomonosova ielā 4

Forms of studies under the study programme: full-time and part-time studies, distance education Study programme director: Dr. Phil.., Asoc.Prof. V.Kačans

Persons, authorized to make decisionson all accreditation issues: Phil.Dr., Asoc.Prof. V.Kačans (p.c. 270855 – 10720)

doc.L.Jermolajeva (p. c. 200656-10407)

BIA Rector assoc.prof. A.Vocišs

mailto:[email protected]

Baltic International Academy

2nd level higher professional educationstudy programme “Public relations”

(code-4234202)

Accreditation materials

TO OBTAIN DEGREE OF PROFESSIONAL BACHELOR IN MARKETING AND QUALIFICATION OF PUBLIC RELATION MANGER

EXTRACT

BIA Senate

meeting 29 May, 2007

minutes Nr.67

Work agenda: 3. Accreditation of professional study programme “Public relation”.

3.

Professional study programme “Public relation” to obtain professional Bachelor degree in marketing and the qualification of manager of public relations is accredited till 31 December 2007. Head of the programme V.Kačans described the tendencies and potentialities in the programme development, informed concerning the work carried out towards the programme accreditation and preparedness of the accreditation materials, and proposed to approve those.

Head of BIA Department of education quality assurance L.Jermolajeva informed about the given accreditation process, order and procedure.

S.Buka porposed to authorize the Head of the programme V.Kačans and Head of BIA Department of education quality assurance L.Jermolajeva to submit the accreditation materials to the accreditation commission and to make decisions and all further issues that might arise in connection with the programme accreditation.

Decided:

1. to approve the accreditation materials of professional study programme “Public relations”.;

2. to authorize the Head of the programme V.Kačans and BIA Department of education quality assurance Līga .Jermolajeva to submit the accreditation materials of the study programme “Public relations” to LR Ministry of Education and Science study programmes accreditation commission and coordinate all the issues in connection with the accreditation.

Senate SecretaryN.Rešetilova

LIST OF CONTENTS pp.

1.Professional Bachelor Study Programme (PBSP) ”Public Relations”. Goals and objectives, outcomes resulting from the studie 6 1.1. PBSP " Public relations" goals and objectives 6 1.2. PBSP " Public relations" outcomes resulting from the studies 82. PBSP”Public relations” structure 93. PBSP ”Public relations” study courses, practical classes, 4. seminars and other study events description and synopses 10 PBSP ”Public relations” system of evaluation of students knowledge, skills and abilities; underlying principles and review of the outcomes 22 4.1. Principles in selection of methods of evaluation 22 4.2. Analysis of the implementation of the system of evaluation 235. PBSP”Public relations” practical implementation 26 5.1. Forms of studies and teaching methods 26 5.2. Research conducted by the teaching staff and its impact on the study process 36 5.3. Students involvement in research projects 45 6.PBSP ”Public relations” prospective evaluation 496.1. Conformity of the study programme to Standard of Higher Pprofessional Education and Standard of Profession 49 6.2. Employers’ survey concerning the graduates employment for the next six years 55 7. Students of the programme for the period of self-evaluation 56 7.1. Number of students in the programme 56 7.2. Order of matriculation of the 1st year students 59 7.3. Students survey and data analysis 60 7.4. Students participation in study process improvement 658. PBSP ”Public relations” evaluation of the teaching staff 66 8.1. Staff involved in the programme evaluation: number, academic grades, positions 668.2. Adequacy of the teaching staff member qualification for the hoals and objectives of the study programme 71 8.3. Policy of the academic staff development: selection, training, renewal 74 9. Financing and infrastaructure of the study programme for the period of self-evaluation 80 9.1. Sources of the programme financing 80 9.2. Material and technical facilities used by the programme “Public relations” 829.3. Provision of methodical aids for the study programme “Public relations’’ 8510. External linkages of the programme for the period of self-evaluation 87 10.1. PBSP „Public relations” cooperation with the employers 87 10.2. Cooperation with similar study programmes in Latvia and abroad Guest lecturers on the programmme 89 11. Study programme provisions in case of liquidation 89 12. Plan of the study programme development 9312.1. Forms and methods of studies: lines of development 9412.2. Possibilities for teaching staff development 9612.3. Development of material resources 9812.4. Number of students on the programme (percentile) 98

Appences

Appendix Nr. 1Applicant’s guarantees. An agreement

Appendix Nr. 2Students survey questionnaire

Appendix Nr.3.CURRICULUM VITAE of the Instructors involved in the programme

Appendix Nr. 4Daugavpils, Liepājas, Jelgavas, Rēzekne branches lists of teaching staff

Appendix Nr.5Synonpses of the study courses

Appendix Nr. 6Publications of the teaching staff

Appendix Nr. 7Participation of the teaching staff in sceintific conferences and seminars

Appendix Nr.8Agreement on co-opration

Appendix Nr.9Comparison with an foreign study programme

Appendix Nr. 10

Sample of a Diploma and supplement

1. Professional Bachelor Study Programme (PBSP) ”Public Relations”. Goals and objectives, outcomes

resulting from the studies

1.1. Goals and objectives of professional Bachelor study programmes “Public Relations”.

The suggested higher education professional Bachelor study programme offers a balanced synthesis of material both of fundamental theoretical nature in the fields of the social sciences and the humanities, as well as practical disciplines in the science of management and marketing, which will allow the certified specialist to become competitive only in Latvia at the present days but also after integration into the European Community.

The goals of the study programme .

The main goals of the professional Bachelor study programme are as follows:

to ensure qualitative training of professional specialists able to carry out managerial and organization responsibilities related to public relations in various business structures in the field of PR,

to provide enterprises and other organizations with the insights and methods offered by those specialists, allowing the organizations an expertise-based approach to planning and realization of communications with various social groups in modern society,

to provide Latvian enterprises and other organizations with professional specialists – managers of public relations, able to identify the problematic areas in the organizational communications and recognize the reasons and possible consequences of them in a reliable professional way, thus facilitating the growth of various organizations in Latvia with a long-term objective of entering onto the EC market,

to provide theoretical proficiency and professional skills and abilities necessary to pursue studies under Professional Master study programme,

to provide support for the processes of social integration.S tudy programme’s objectives.

1. To provide for the students’ theoretical proficiency, enabling them to analyses the tendencies in human behaviour in a range of various organizations both in internal and external environment, as well as to foresee the outcomes of those, and first of all the conflicts in the social structures in general context, in the context pf social groups and in the context of possible social situations.

2. To ensure the development of the theoretical proficiency, skills and abilities, including the abilities to make use of the methods, allowing to conduct monitoring of public opinion (including the polls of groups of public) surveys of the trends in changes occurring to the opinions of the customers and other social groups, as well as to analyze the content of publications in various media and elicit urgent information on trends in legislation.

3. To equip the students with the knowledge, analytical skills and methods necessary to conduct analysis of economic and financial state of an organization, appraise its internal and external environment, thus ensuring in cooperation with relevant specialists forecast of possible impact of economic and financial factors on behavior of interval and external social groups.

4. To equip the students with theoretical knowledge of the organizational types, of theories of management, including the forms and methods of staff management, which are applicable with the aim to improve the corporate culture, to lessen the staff turnover, to improve the management - employees relations and realization of innovative ideas.

5. To equip the students with the principles and methods to be made use of in order to maintain links between the organizations and various internal and external social groups, in the course of preparation the events of the marketing communications complex.

6. To familiarize the students with the methods of planning and implementation of informative campaigns, based on full and true information on the organization, its understanding of social responsibility, while observing the ethical norms, allowing to prevent contradictions, disagreement and misunderstandings, to harmonize the interests of the organization and the society which serves the basis of the corporate image and improves the corporate reputation.

7. To equip the students with theoretical knowledge, methodological principles and approaches, including methods of journalism, which are necessary to conduct professionally mass communications and work in the sphere of Public relations, to create technologies of communications making use of new multimedia and computer means.

8. To encourage the students’ to improve their education and support motivation to pursue further education and continuous professional development, to follow publications in Latvian and foreign PR periodicals, in educational and theoretical literature in the spheres of social sciences and the humanities.

9. To promote and improve cooperation with other higher education establishments from Latvia, EC states and other countries (students exchange, guest-lecturers exchange, holding of seminars and conferences) and participation in activities of professional PR organizations and associations.

10.To develop understanding of democratic ideals, of integration of the Latvian society, based on insight into traditions and values of Latvia, and all-European civilization.

1.2. Outcomes resulting from the studies under PBSP’s "Public relations”

The PBSP study programma ”Public relations” was been elaborated based on theLaw on higher professional education, section V, containing provisions to regulate the content of professional education (clause 22), and the documents governing the content of professional education 1) National Standard of professional education; 2) Standard of profession (”Public relations manager”) and meets the requirements for the second-level higher professional education.Completion of the programe allows to obtain fifth-level higher professional education – the highest qualification of a specialist “public relations manager’ and the degree of professional bachelor in marketing.

The results achievable on the study programme completion are the acquisition of knowledege, skills, and attitudes necessary to find solutions for the problems which might arise in the field of advertising and marketingi in conformity with the requirements to an erudite specialist diploma holder – Public relations manager holding a degree of Professional Bachelor in marketing.

The degree of professional Bachelor and the qualification of a manager stipulate not only traditional theoretic training, but also a more profound practical training owing to applied practice-oriented courses and amplified practice outside the higher school. Therefore, the specialists on completion of the study programme will be able to work in a number of fields under the conditions of free market and democratic society not only in Latvia, but also in the European Union. The outcomes achieved on the study programme completion will take the form of the following knowledge, skills and attidutes:

High level of general professional education. Ability to make creative use of research methods of social sciences, e.g.

to study public opinion of a social group. Knowledge of theory of mass communications and the ability to apply

the knowledge in work with social groups. Ability to forecast social crises, correctly respond in situations of

communication crises. Ability to make creative use of practical personal (verbal/nonverbal)

and non-personal methods of communication. Co-ordinate cooperation with media agencies, manage media relations

with broad range of media.

Be competent in organization of work of printed and electronic media and understand the specifics of the journalism as a profession

Manage elaboration of a PR projects. Carry out planning of internal and external communication activities,

take care of the psychological microclimate in the staff relations Carry out planning, forecasting and realization of efforts to improve

corporate image. The ability to tender advice for the top level management . Ability to effectively use modern information technologies and

language skills (Latvian, English, Russian and other.) in work at a professional level.

2. PBSP ”Public relations” Structure.

During the period from January 2006 to May 2007 the curriculum of the study programme was organized to conform to the teaching /learning goals and objectives. The changes to the curriculum were not critical and were mostly made to some free-choice courses and the courses on professional specialization. To the specialization courses two new courses were added: (1) European studies, which is critical in Latvia during the process of the state’s consolidating its position in the European Union; the course is taught by one of the leading staff members of the programme – asoc.prof. Dr.A.Priedītis; (2) “PR and advertising business”, for which the students show interest, as many are planning to start their own agencies after graduation. At the same, time the course Geopolitics and European integration was eliminated from the Part, because the teacher delivering the course went to permanent work to another higher school. One more course was transferred to the Part C. All those changes did not alter the total CP volume of the part.

Changes have been made also to the Part C. These are the courses from other fields of knowledge conductive to personality development, which can be acquired both at the BIA, and at other LR accredited higher schools. In this part of the curriculum some outdated courses were either eliminated or replaced with new courses. In place of the six courses (Politological consulting, History of Western Europe, Issues in world literature, Finance sand taxation , Banking and credit, Advertising and PR practice in Latvia) were introduced new courses.(4 on the whole). Some of the courses eliminated were the courses the students had not chosen , which were replaced by better elaborated courses (Banking and financial relations). Alterations related to introduction of the new courses were mostly in connection of the general lines of research conducted by the BIA teaching staff „PR and integrated marketing communications in the system of territorial marketing” ( Territorial marketing, Branding of the territories in Latvia). To Part C such courses as Practicum: rhetoric (formerly – Experience in contemporary

rhetoric), International economics and finances (of the professional specialization courses).were added.

All the changes were approved by the Council of the Programme of 21.06.06.(minutes Nr.3), and afterwards confirmed by the BIA Senate meeting of

29.08.2006.(minutes Nr.58).

For the reporting period 7 Programme Council’s BIA PBSP ”Public relations” meetings took place (See minutes in Room 115). At the meetings the critical issue of the internal audit of the programme was considered with the purpose to organize the discussions of how the students training under the curriculum is being completed; discussions of themes of the diploma papers, to find solutions for operational study and methodological problems.

Since March work has started toward preparation of complex analysis and self-evaluation report on the study programme, including improvements made to the materials for the practice outside the higher school, preparation for the preliminary presentations of the Bachelor diploma papers and presentations of the reports on practice.

3. PBSP “Pubic Relations” of study courses and forms of studies. Description

3.1. BIA Professional Bachelor Study Programme “Public relations” (“PR”)curriculum

(Full-time studies)

)

No Study subject

Ext

ent o

f stu

dent

’s

wor

k (C

P)

Ac hrs distribution across ac years & semesters (contact hrs ac .hrs. per week

Control &

Assessment

1st year 2nd year 3rd year 4th year ExamSem.

Test.Sem.

1st sem.

2nd sem

3rd

sem.4th

sem.5th

sem.6th

sem.7.th sem.

8th

sem.

General study courses(Part A): 20 CP1 Logic 2 2 12 Introduction into

higher mathematics

2 2 1

3 Basics of 2 2 1

jurisprudence4 Business Latvian

language3 3 1

5 Business foreign language

3 3 1

6 Rhetoric 2 2 27 General

psychology2 2 3

8 Philosophy 2 2 4 9 Political science 2 2 6

20 12 2 2 2 2PR Theoretical courses and courses in information technologies (Part A):36 CP

1 Theoretical basics of PR

2 2 1

2 Information science and language of programming

2 2 1

3 Management 2 2 24 Theory of mass

communications 2 2 2

5 Mathematic methods in statistical data processing

2 2 2

6 Marketing 3 3 37 Principles of

creating and planning thematic outline for mass media

2 2

3

8 Research methods in marketing and PR

4 4 4

9 Principles of advertising

2 2 4

10 Business ethics, PR practice and social responsibility

2 2 4

11 Means and technologies in communications with a target audience

4 4 5

12 Corporate image

and corporate culture

2 2 5

13 Sociology 2 2 5 14 Conflictology 2 2 6

15 Image projecting and PR campaign planning

3 3 7

36 4 6 5 8 8 2 3

Public relations professional specialization courses (Part B)

Nr. Study subject

Ext

ent o

f st

uden

ts w

ork

(CP)

Ac hrs distribution across ac years & semesters(contact hrs ac.hrs. per week

Assessment

1st year 2nd year 3rd year 4th yearExamSem.

Test.Sem

1st

sem.

2nd

sem3rd

sem.4th

sem.5th

sem.6th

sem.7th

sem.8th

sem

1 Microeconomics 2 2 12 Practicum:

Publications’ design and computer technologies

2 2

13 Practical stylistics

of Latvian (Russian) language

2 2 2

4 Practicum Business foreign language

4 4 2

5 Macroeconomics 2 2 26 Principles of genre

test writing for mass-media

2 2 2

7 Annual paper: " Management " or " Theory of mass communications ".

Presentation with grade

2

9 Photo-,radio and TV journalism methods

2 2 3

10 Management of media-relations

2 2 3

11 Practicum: Technologies in mass media texts editing

3 3 3

12 Corporate and commercial statistics

2 2 4

13 Accounting and analysis of

2 2 4

economic performance

14 Mass media and mass communications in PR practice

2 2 4

15 Annual paper: ”Marketing”, or “Principles of advertising”.


4

16 Strategic and innovative management

3 3 5

17 Social psychology 3 3 5 18 Practicum:

Technologies in texts of advertising and speech writing

2 2 5

19 Methods of staff management

2 2 6

20 Legal support in mass media and PR activities in the LR and EC

2 2 6

21 Relations with state and self-government structures 2

2 6

22 Psychology of communication

2 2 6

23 PR in banking and finance

2 2 6

24 Annual paper: "Conflictology", "PR in banking and finance ", "Methods of staff management or "Corporate image and corporate culture".

Presentation with a grade

6

25 International economics and finance

2 2 7

26 PR practice in strategic and global marketing

3 3 7

27 Communications in multi-cultural environment

2 2 7

28 Crisis 2 2 7

communications29 Fundraising 2 2 731 PR practice during

the processes of globalization

2

2 7

32 European studies 2 2 7

60 4 10 7 6 8 10 15

Free-choice courses (Part C).(6 CP)

No Study subject

Ext

ent o

f st

uden

ts w

ork

CP


Assessment

1st year 2nd year 3rd year 4th year

ExamSem

.

Test.

Sem

1st sem.

2nd

sem.3rd

sem.4th

sem.5th . sem.

6th

sem.7th

sem.8th

sem.

1 Banking and finance relations

2 2 3

2 Practicum: rhetoric 2 2 33 History of religion 2

2 4

4 Practicum: Business correspondence and record keeping

2 2

4

5 Pr practice under unified European regulations

2 2 5

6 Branding of Latvian regions

2 2 5

7 Business etiquette 2 2 58 Nonverbal

communications 2 5

9 Territorial marketing

2

2 7

10 Currency transactions

2 2 7

11 contemporary foreign journalism

2 2 7


2 2 7

24 4 6 0 8 Professional Bachelor study programme practice

No. Practice

Ext

ent o

f 1st year 2nd year 3rd year 4th year Assessment

stud

ents

w

ork

-CP

1st sem.

2nd sem.

3rd

sem.4th

sem.5th

sem.6th

sem.7th

sem.8th

sem.

Presentation with

grade;Sem.

1 2 3 4 5 6 7 8 9 10 11 13

1

Practice: Technologies in mass media texts preparation

2

2

Presentation with

grade;

2

Practice: Multimedia technologies design and preparation

4

4

Presentation with

grade;

3

Practice: Management of media-relations

2

2


4

Practice: Practice: Electronic means in mass communications

4

4

Presentation with

grade;

5

Practice: Organization of corporate marketing communications

6

6


6Pre diploma Practice 8 8

Presentation with

grade; 26

Professional Bachelor study programme final examinations

No Study subject

Ext

ent o

f stu

dent

s wor

k -C

P CP distribution across ac years and semesters Assessment;Sem.


1st

sem.

2nd

sem.3rd

sem.4th

sem.5th

sem.6th

sem.7th

sem.8th

sem

ExamSem

.

Presentation grade.

1..

Elaboration and presentation of diploma paper(project)

12

12 8 Presentationwith grad

BIA PBSP “Public relations” curriculum

(Part-time studies)

No. Study subject

Extent of

students work –(CP)


Assessment

1st year 2nd year 3rd year 4th year Exam

sem.

Test.

sem

1st . sem.

2nd sem.

3rd

sem.4th

sem.5th

sem.6th

sem.7th

sem.8th

sem.9th

sem.

General study courses ( Part A): 20 CP1 Logic 2 2 12 Introduction into

higher mathematics

2 2 1

3 Basics of jurisprudence

2 2 1

4 Business Latvian language

3 3 1

5 Business foreign language

3 3 1

6 Rhetoric 2 2 27 General

psychology2 2 3

8 Philosophy 2 2 4

9 Political science 2 2 7

20 12 2 2 2 2 20Theoretical courses in PR and courses in information technologies (Part A):36 CP

1 Theoretical basics of PR

2 2 1


2 2 1

3 Management 2 2 24 Theory of mass

communications 2 2 2

5 Mathematic methods in statistical data processing

2 2 2

6 Marketing 3 3 37 Principles of

creating and 2

2

3

planning thematic outline for mass media


4 4 4


2 2 4


2 2 5

11 Means and technologies in communications with a target audience

4 4 5

12 Corporate image and corporate culture

2 2 5

13 Sociology 2 2

6

14 Conflictology 2 2 6

15 Image projecting and PR campaign planning

3 3

8

36 4 6 5 6 8 4 3

Public relations professional specialization courses (Part B)

No Study subject

Ext

ent o

f st

uden

ts

wor

k C

P Ac hrs distribution across ac years & semesters(contact hrs /ac.hrs. per week

Assessment

1st year 2nd year 3rd year 4th year Exam

Sem.

Test.Sem.

1st

sem.2nd

sem.3rd

sem.4th

sem.5th

sem.6th

sem.7th

sem.8th

sem.9th

sem.1 Practical stylistics

of Latvian (Russian)language

2 2

12 Practicum: Design

and computer technologies in publications

2

2

23 Microeconomics 2 2 24 Practicum:

Business Latvian language

4 4 2

5 Principles of 2 2 2

genre texts writing for mass media

6 Annual paper: " Management " or " Theory of mass communications".

Aizstāvēš.ar atzīmi

2

7 Macroeconomic 2 2 28 Methods of photo,

radio and TV journalism

2 2 3


2 2 3

10 Practicum: Technologies of texts editing for mass media

3 3 3

11 Statistics of corporate and commercial performance

2 2

3

12 Accounting and analysis of firm’s economic performance

2 2

4


2 2 4

14 Social psychology 3 3

4

15 Annual paper: or "Marketing", or "Principles of advertising".

Presentation with grad

e4


3 3 5

17 Practicum: Technologies of advertising texts writing and text writing

2 2 5


2 2 6


2 2 6

20 Relations with government and local structures 2

2 6


2 2 6

22 Annual paper: "Conflictology", or "PR in banking and finance ", or "Methods of staff management” or "Corporate image and corporate culture".


6

23 PR in banking and finance

2 2 7

24 PR and advertising industry

2 2 7


3 3 7


2 2 7

27 Crisis communications

2 2 7

28 Fundraising 2 2 829 PR technologies

during the processes of globalization

2

2 8

30 European studies 2 2 8

60 2 12 9 7 5 8 11 6

Free-choice courses(Part C).(6 CP)

No Study subject

Ext

ent o

f st

uden

ts

wor

k C

P Ac hrs distribution across ac years & semesters (contact hrs ac.hrs. per week

Assessment


Exam

Sem

Test.

Sem

1st sem.

2nd sem.

3rd

sem.4th

sem.5th

sem.6th . sem.

7th

sem.8th

sem.9th

sem.

1 Banking and finance relations

2 2 3

2 Practicum: rhetoric

2 2 3

3 History of 2 2 4

religion4 PR management

practice in united Europe

2 2 4

5 Practicum: business correspondence and record-keeping

2 2 5

6 Branding of the regions of |Latvia

2 2 5

7 Business etiquette

2 2 5

8 Nonverbal communications

2 2

5


2 2


2 2 7

11 Contemporary foreign journalism

2 2 7

12 Territorial marketing

2 2 7

24 4 6 6 8 Practice in professional Bachelor study programme

No Practice

Ext

ent o

f stu

dent

s w

ork

CP

1st year 2nd year 3rd year 4th year Assessment

1st sem.

2nd sem.

3rd

sem.4th

sem.5th

sem.6th

sem.7th

sem.8th

sem. 9. sem.

Presentation with

grade;Sem.

1 2 3 4 5 6 7 8 9 10 11 12 13

1

Practice: Technologies in mass media texts preparation

2

2


2


4

4


3

Practice: Management of media-relations

2

2

Presentation with

grade;

4Practice: Electronic

4 4

Presentation

means in mass communications

with grade;

5

Practice: Corporate marketing communications

6

6

Presentation with

grade;

6Pre-diploma practice 8 8

Presentation with

grade;

26 Final examinations in the professional Bachelor study programme

No. Study subject

Ext

ent o

f stu

dent

s wor

k C

P

CP distribution across ac. years and semesters Assessment

1st year 2nd year 3rd year 4th year1st

sem.2nd

sem3rd

sem4th

sem5th

sem.6th

sem.7th .sem

8th

sem.9th sem

Exam

Sem.

Aizstāv. ar atzīmi;Sem

.

1, 2

Diploma paper (project) elaboration and presentation 12

12

Aizstāvar atzīmi;

4. PBSP “Public relations”system of evaluation of the students’ knowledge, skills and abilities: underlying principles and review

of the outcomes 4.1. Principles in selection of the methods of evaluation

Training of Managers of Public Relations holding a degree of professional Bachelor in marketing necessitates application of the appropriate methods of evaluation (assessment) of the study programme completion.

The following principles underlie the choice of the methods of evaluation (assessment):

Training of Managers of Public Relations holding a degree of professional Bachelor in marketing necessitates application of the appropriate methods of evaluation (assessment) of the study programme completion.

Therefore, the principles are as follows:

the principle of openness in evaluation of knowledge: to earn a positive evaluation of the achievement it is necessary to conform to goals and objectives as set forward for the programme, as well as to the goals and objectives of the separate courses, which ensures objectivity and clarity;

the principle of compulsion of evaluation: every one in order to complete the study programme must earn positive evaluation in the obligatory content of the study programme.;

the principle of application of the main forms of evaluation:- the main forms of evaluations used in the study programme are the test and the exam; the minimum extent of the course for an examination to be arranged is 2 credit points;

the principle of obligatory evaluation with a grade on ten-point system and state-based examination of mastery achieved in the study programme: evaluating from very high level to very low level occurs in accordance to concrete criteria and formalized requirements. (see the table below);

graded test, with the instructor’s evaluation on ten-point system;

the principle of content-based evaluation of mastery achieved in the programme’s course: level of mastery of the programme’s content from “almost satisfactory” to high or with an evaluation “passed” is considered positive, for every study course, study work or paper, completed practial assignment and Bachelor paper credit points are awarded;

the principle of state evaluation in the examinations: Satversme (Charters) and approved by the BIA Senate every year must be approved by the commission sitting in diploma paper the definite order stated in the Regulations adopted by the BIA presentation;

the principle of mixed composition of the examination commission: the commission must comprise the chairman and at least four other members: appointed both from the teaching staff and the representatives of relevant professional organizations or employers on condition that the head of the commission and at least a half of the commission are the above representatives.

All the methods of evaluation applied in the study programme based on the underlying principles as above could be subdivided into 3 categories:

Progress assessment : home works and control works, tests, essays, course (annual) papers.

Semeste assessmentr : Graded tests and exams in the period of examination.

Final assessment : Presentation of professional Bachelor diploma paper.

4.2. Analysis of implementation of the system of evaluation.

The progress evaluation of the knowledge and skills of the students in PBSP ”Public relations” study programme in all the study subjects is realized during the entire academic year in the Day department, Night Department full-time, and part-time studies. Semester control and assessment occurs twice a year in the period of exams..

The practice of final assessment and progressive assessment of the students’ study work is as follows:

Already at the beginning of the studies when the students are being acquainted with the study programme, they are informed concerning the forms and criteria of control and assessment

The types of the assessment are determined in the study programme, the form (written or oral check) is at the instructor’s discretion, or can be determined by the study programme scientific council.

The students knowledge, skills and abilities in basic professional and general study courses, as well as in the professional specialization courses, similar to the evaluation of the course (annual) papers, and the outcomes and presentation of the practical work is based on ten-point system, as stipulated by the LR Ministry of Education and Science MK Regulations Nr. 2 (paragraph 7) of 3 January, 2002. In all the courses the students take written and/or oral examinations and graded tests, which assess the instructor or an examination commission (Foreign language).

For the courses, where the final assessment is a test, the evaluation is traditional: the graded test can earn the grades: (10 («with distinction»), 9 («excellent»), 8 («very good»), 7 («good»), 6 («almost good»), 5 («satisfactory»), 4 («almost satisfactory») or «not passed».

The students can take an examination not more than twice and, in case disagreements arise, one more time before a commission of a methodological council.

The results of the tests and examinations are entered into examination or test protocol sheets, which is an official document kept for accounts. Presentation of the diploma paper is also recorded in a special protocol sheet (a separate one for each presentation), where all the examination commissions members and the chairman of the commission put their signatures.

The results of examinations are summarized by the studies department information service and could be viewed on the information stands; the evaluation is also entered into the student’s personal file.

On the whole the BIA, and, consequently, the PBSP “Public relations” pay a lot of attention to elaboration and presentation of the annual papers, pre-diploma practice, presentation of the practice reports, elaboration of professional Bachelor paper, its preliminary and final presentation. PBSP „Public relations” has compiled special guidelines governing all the above forms of work: Course (annual) paper elaboration and presentation guidelines (regulations) (see Regulations Lomonosova-4,Room 115.) , Practical work outside higher school: Methodical guidelines (regulations) (see Regulations Lomonosova-4,Room 115.)

In the independently carried out research assignments stipulated by the study programme, such as annual (course) papers, as well as the practical assignments carried out outside the higher school, the final assessment of the students’ achievements takes the form of presentation of the results of the work carried out. The evaluation of the students’ work is, therefore, a collegiate evaluation agreed on by the members of the commission. The members of the commission include the practice leaders from the organizations where practice took place. Such evaluation process ensures the objectivity of evaluation, facilitates unified conceptual approach and integration of the study subjects.

In the course of the eighth semester the students present the report on the pre-diploma practice and, mostly, are engaged with the elaboration, writing and preliminary presentation of the professional Bachelor paper. The studies are completed with the presentation of the diploma paper. In case the 87 % of the study load has not been completed, the student is not admitted to the pre-diploma practice and elaboration of the professional Bachelor diploma paper.

The diploma paper is also evaluated on 10-point system, by the examination commission sitting for the presentation, the commission commonly includes the scientific adviser and the reviewer. Besides, in conformity with the legislation, the principles that each year the BSA should approve the composition of the commission sitting for the state examination Senate, and the principle of mixed composition of the

commission which shoud necessarily comprise both representatives both from the academic staff and professional organizations are adhered to. The commission should comprise at least 5 persons, at last 50% of whom should be representatives from organizations of professional associations.

second-level higher professional education diploma of higher education is awarded to the graduates who have successfully met all the study definite programe requirements; successfully passed the qualification exam, and defended the diploma paper for at least a minimal grade 4 (almost satisfactory).

BIA PBSP ”Public relations” Council conducts the internal audit of the study programme based on the above mentioned criteria and methods of final assessment, which enables to evaluate the students’ knowledge, skills and abilities reviewing those as well as the professional attitudes in relation to the labour market requirements.

The quality of the teachers’ work is evaluated by the structural units Director of the Programme and the Council of the Programme.

Table 4.2. shows the summary data of the semester control (percental). The data are distributed according to courses and forms of studies: distribution of positive evaluations has been calculated.

Students achievement level – all the courses and all forms of studies (Rīga) ac.year 2005/2006

Table 4.2.

Ac.2005/06

1st year 2nd year 3rd.year 4th year Night Day Night Day Night Day Night Day10 0,00 0,42 0,51 0,24 0,51 1,25 0,40 0,829 14,93 12,29 10,36 12,58 10,36 13,75 19,01 17,428 32,72 31,78 23,67 26,51 23,67 28,75 21,30 22,717 25,15 16,95 25,67 29,01 25,67 26,25 23,62 26,256 13,09 17,16 18,49 15,62 18,49 17,5 15,26 18,275 10,02 14,19 13,41 10,09 13,41 8,75 13,52 8,754 4,09 7,20 7,89 5,95 7,89 3,75 6,89 5,78

(See similar additional information on the branches in separate files)

Analysis of the students’ achievement given in the table, shows that the high level of achievements of the 1st year students both in day and evening departments. Evaluations - of very high and high levels (i.e. „Excellent”, „Very good”) are more in the first year compared to the second and third years. It shows that accreditation of the programme facilitated an influx of new good students to the study programme. Similarly, the table shows that high grades (“excellent”) with the fourth year students are more, compared to the 2nd, 3rd years students. Therefore we can conclude that the programme makes use of the system of evaluation allowing to expel from the study process the students not able to master the study programme successfully in the 2nd and 3rd years. Besides, a method of material stimulation operates at the BIA. The students receiving only the grades “ with distinction”, “excellent”, “ very good” enjoy discount on the tuition fee.

5. PBSP “Public Relations” practical implementation of

5.1. Forms of studies and teaching methods in the study programme implementation

In study programme elaborations a lot of attention is paid to the methods to be employed in the programme realization before the students’ audience.

Professional Bachelor study programme ”Public relations ” is realized in two forms: full-time studies and part-time studies. Multi-lingual approach is made use of in the study process that is separate study courses are delivered fully or in part in Latvian, Russian or English.

Both in full-tine studies and in part-time studies the students cover the material delivered through the main teaching methods. In fill-time studies implementation of the programme occurs based on the following classic teaching methods:

lectures; seminars.

Besides the main teaching/learning methods comprise in various proportions interactive methods.:

pro seminars (common discussion of the most important texts); practical classes; presentations of course papers; presentation of accounts and outcomes of professional practices and

practicums; preliminary presentation and final presentation of diploma papers.

Besides the students (both full-time students and part-time students) employ the main methods of autonomous work:

home tasks preparation; essays writing; elaboration and production of course (annual) papers; practice in work places, preparations of reports on practice;

elaboration and production of diploma paper.

Main teaching methods and duties of the teaching staff members . Each staff member involved in the implementation of the Bachelor study programme ”Public relations ” delivering lectures or conducting seminars or practical classes, have the following duties:

- to formulate the requirements for the final control and assessment (question for the self-check and self-study or examination or test), which should be submitted as a part of the course synopsis;

- to compile a list of recommended literature with the specific pages given;

- to tender assistance to the students’ in autonomous work organization;

- apply differential student-centered approach to organization of the students’ in autonomous work;

- stimulate the students’ interests to master the particular study discipline in-depth;

- to determine the extent of the practical assignments in accordance with the programme;

- to provide methodological support for the course delivered, i.e. to compile methodological teaching aids and materials (control tasks, tests, lecture notes etc.

Note: methodological teaching aids and materials comprise: - course synopsis,- methodological guidelines for the seminars,- outline of the practical themes,- a system of control assignments including the examinations

questions or test questions,- test assignments,- description of technical aids and information technologies to

be used.Teaching staff members’ activities to organize the students’ work placement. Not only lists of lectures, seminars and practices are given in the semester course outline, but also provisions are made for the individual work of the instructors with the students (tutorials): scheduled time for the consultations and checkups:

- individual classes-consultations with students, settling the academic debt;

- arrangements for control works and tests ( also computer-aided);

- tutorials, preparing the students to make presentations at seminars;

- tutorials, preparing the students for the presentations of the course(annual) paper and elaboration and presentation of the diploma thesis.

1)Lectures as a classic method of teaching/learning. In Bachelor study programme “Public relations ” the classic method is considered to be one of the most important both in full-time studies and part-time studies: the method is made use of in introductory courses, in review-study courses, including a wide range of materials, and in the courses where various concepts are considered and compared.

As an example such courses of lectures as Basics of jurisprudence, Philosophy, General psychology, Business ethics, PR practice and social responsibility and other could serve.The best lecturers of the institute deliver lectures in bright, enticing informative manner. All the lecturers offer the students the questions to be covered in the autonomous work, give a list of literature (with specific pages), where the answers to the questions could be found.

The lectures on the PR programme are problem-oriented (such as, Theoretical basics of PR, Theories of mass communications, Conflictology). Into the lectures the instructors frequently incorporate presentations prepared by the students and their reports on separate issues. In this way the students get the tasks for the concrete assignments to be carried out independently already beforehand, such as: to review independently, textbooks and other literature following the thematic outline of the lectures in the problem-oriented course.

The students’ work during the classes and afterwards is regulated through a range of guidelines and recommendations such as course syllabi, with additional information on recommended literature etc.

One of the important methods made use of in the study programme “Public relations” are guest-lectures. A person renowned in Latvia and outside the Republic always tends to increase the students interest for the specific course of lectures. PR practitioners invited to the study rooms, emphasise the practical aspects of the ideas under examination, besides links are established between the students and professionals, and professional associations. Besides, the practitioners-professionals’ adopt a positive attitude to the possibility to work with the students, for they believe that this presents an opportunity to enrich their experience.Thus, in the ac.year 2005/06 the students in the study programme were given an opportunity to listen to one of the leading practitioners from Russia - prof. A. Sitnikov; to attend lectures delivered by prof. M.Kerner with colleagues (Germany); in 2006/2007 attend lectures delivered by the author of popular monographs on issues of PR theory and practice prof. G.Počepcovs (Ukraine) and take part in the discussion linked to the course of lectures; the students also attended an interesting course of lectures delivered by prof. |Žilinsky (Poland)

2)Seminars as a classic teaching/learning method . During the seminars analytical discussions based on the material covered in the lectures and the texts of a range of monographs occurs, thus improving understanding and mastery of essential issues of the course. Already in advance the students are given the plans of seminars and methodical aids in every theme. In such way the students are ensured a good opportunity to and study the texts and be well prepared to the seminars. There is an opportunity to choose a topic on which to concentrate in the course of discussion. In the course of discussion the students are invited to express criticism, as this ability is an essential one for the PR managers.

A special type of seminars is a small-group discussion (discussion of ideas in small groups). To be prepared for the type of the seminar the students’ groups are getting ready to take part in a particular issue’s discussion. This dynamic method is applicable for group discussions, this develops skills of brain storming, when the students learn to put forward various ideas, consider them, analyze them and choose the best ones.

There is one more effective type of seminars – pro-seminars. The instructors offer the students the most important texts (concrete pages) from the recommended reading list. At the same time the students are acquainted with the questions, put forward for discussion at the seminar. Answering the questions based on the recommended literature, the students have to take notes, which facilitate proficiency in important concepts and theory, their in-depth examination. The students work with the texts, and afterwards in the study room a broad discussion involving analysis of a variety of aspects takes place. Frequently, during the preparations for the pro-seminars the students are based on various schemes, diagrams, and comparative tables, later on collectively discussed in the study room. This teaching method is effectively made use of by asoc.prof. V.Kačans, Dr.A.Priedītis, Dr.D.Usmanova, doc.L. Jermolajeva, lect.I.Boļšakovs, lect.J.Vozņuk etc.

3).Main methods of autonomous work. Almost half of the total ac. hours of the programme “Public relations ” is devoted to the students’ autonomous work, which is also expressed in credit points and constitutes at least 80 CP. From the point of view of teaching methods it is in the discretion of the teaching staff involved in the programme. Every instructor must submit full and precise information on the autonomous work in full-time and part-time studies:

1) list of recommended literature with the details of page numbers;2) didactic handouts (control assignments, samples of tests, collections

of tasks, list of titles of video films, suggested themes for course (annual) papers and diploma papers etc. (more detailed information available from the assistant director of the programme).

Main forms of autonomous work in the study programme ”Public relations ”:

- in-depth analysis and notes of scientific and methodical literature;

- written home works, including control works;- preparation for the presentations at the seminars;- elaboration of essays, literature annotations compiling;- annotating of books and stories;- realization of research study work: elaboration and writing of

course papers;- assignments on collection and processing of data and

material in practical work; practical work placement;- elaboration and writing of diploma paper.

The teaching staff employed in the programme supervises autonomous work of the students continuously and on a regular basis . The supervision takes the following forms:

regular discussions and control, also through the INTERNET (Courses: Means and technologies of communication with target audience; Management of media-relations; PR in banking and finance; PR practice in strategic and global marketing; Communications in multi-cultural environment);

individual consultation in the form of dialogue;

supervision of students’ research study works (course (annual) papers, practice outside the institutes, diploma paper(project);

written works (also course (annual) papers and diploma papers) analysis, reviewing and evaluation.

Constant control of the students’ autonomous work takes the following forms: random checks; discussion of texts read and analyzed by the students; assessment of home assignments.

Special teaching /learning methods. Given the specifics of the PR specialists’ training special methods to master the materials are being developed and made use of in PBSP “Public Relations”.

4) Creative group method (team method). Teaching /learning is effected based on formation of teams. In one of them the students are involved in planning and realization of practical activities (separate promotional and PR events, publications), the other group monitor the activities of the first group as to their correctness, methods made use of and effectiveness. After that the teams swithch the roles. The method has proved to be a quite effective one during the study process. The method allows involving the students into

creative activity and group research activities. The method is frequently used in those courses of lectures which cover elaboration of rather complex PR projects. AS an example could serve such courses as: Means and technologies in communications with target audience, Research methods in marketing and PR, Principles in creating and elaboration of thematic outline for mass media.

5) Method of cooperation in the process of preparation of a publication. This a peculiar teaching method the specifics of which consists of the following: after the 3rd semester’s course – Management of media-relations (delivered by lect. A.Larionovs, lect. P. Antropovs), the next semester the students during the practice outside the Academy realize themselves in the role of PR specialists under the supervision of the same instructor. The students get familiar with the organizations (firms, banks etc.) with the purpose to prepare for publication promotional materials linked to the specific organization’s activity. The students get acquainted with the principles of establishing business relation between organizations and media relations. Afterwards, under the guidance of an experienced editor-practitioner (doc.B.Borisovs), the most interesting information is considered for publication in the magazine CommunicatoR issued within the frameworks of the study programme „Public relations.

6) In the BRI study programme “Public relations” a method of simulation of professional situations (business games) is employed. The method is similar to the case study. However, while the latter is the analysis of the situation which has already occurred in practice, the business game method is based on modeling of a possible situation, or a situation to be. Those can be a rather common situation in PR field requiring special attention from the PR manager, such as a crisis situations in the company’s operation, or a conflict in the organization itself, such as a strike etc. A number of instructors using the method are, for instance,: Doc. M.Gunare, doc.V.Krieviņa, lect.A.Iļjina, lect.A.Jakovļevs.

The method of simulation of professional situations is a type of business game. Game methods are very effective teaching methods for quite a number of courses. Students’ participation, their emotional involvement in game situations is an indispensable aid in acquisition of the study material. The instructor arrange the game situation and conduct this, and, further on, as he game evolves the students work as if they were working with real clients and find themselves in the situation very similar to a real one. (Doc.M.Gunare, doc.V.Krieviņa).The method of business games is a very effective one enabling to simplify, to make more specific and operational the abstract theoretical notions. The method is also very effective to acquire the skills in modification, making improvements, enabling to try in practice the ideas which the students could later apply in their research or expert work.

7) An important method employed in the study programme implementation is the method of oral presentations. With the method the students are involved in the activities related to passing on to the public concepts, projects, new ideas. The methods is made use of by doc. L.Bavrina (Practicum: Business foreign language), Dr.oec. I.Ivļeva (Photo, radio and TV journalism methods), doc.N.Surins (Rhetoric, Experience in the arts of modern speech). The study objectives achieved in the course of planning, organizing and implementing of a presentation are development and consolidation of certain skills essential for the PR specialist working with clients. For instance, the situations lending themselves for the application of such skills are presentations of new projects, supporting some ideas during an interview, press conferences etc.In some study courses the students enjoy the opportunity to watch the process of presentation of a project, conducted by an instructor in order to achieve some course objectives, such are the courses Management of media relations (lect.A.Fiļipovs, lect.A.Larionovs), Means and technologies in communications with the target audience (Doc. M.Gunare).

Over to the students, afterwards the students are given an opportunity to get involved in a similar activity themselves. The method of oral presentations applied in such a way offers a good opportunity for the students to draw a comparison between their own presentations or performance and those conducted by the invited PR practitioner (or an instructor who most often is a practitioner). The method is very useful for developing with the student’s skills and abilities to work on radio, television in the tele-bridges’ format. Since a lengthy preparation usually precedes any presentation, the method is also effective in promoting the skills to make use of a range of electronic, audio-visual and multi media means aids in the course of oral presentation.

8) A specific method essential for the study programme is the method based on electronic audio-visual and multi-media means intended not only for the presentations of ideas and projects, but to be used to create various texts and booklets, etc. (Practicum: computer technologies and design of publication; Practice: Multimedia technologies: use and design; Practice: Electronic means in mass communications.).Training for competent use of the means in the study programme is an essential precondition to prepare a skillful PR specialist. The computer skills, ability to confidently handle a video camera and other technical equipment will considerably improve the competitiveness of the future specialists having the computer skills, able to will be more competent in the professional field. 9) A method frequently made use of in the study programme are the study tours. (such as to visit the LR Saeima ( Parlament), the LTV, Radio etc.) with the purpose to get acquainted with the specifics of the PR specialist’s work in practical circumstances, and, perhaps, take part in practical work with clients.

The method ensures interactive attainment of materials, ideas, and experience. Given a chance to watch the actual professional PR practice in real circumstances including work with public (both internal and external) the students can develop a better understanding of the specifics of PR manager’s activity. Relations with state and local structures (lect.A.Iļjina), Photo-,radio and TV journalism methods (lect.A.Larionovs), Management of media relations (lect.P.Antropovs), Practice: Electronic means in mass communications (lect.A.Jakovļevs).10) A method frequently made use of in the study programme “Public relations” is a “case-study method”- analysis and review of a specific example from PR practice. This is a special method of training, which is widely recommended for use in the types of programmes as the one implemented at the BIA. This is an excellent method ensuring the ties between between theory and its application in practice with the purpose to explain concrete practical situations arising in PR practice. We frequently use the method in all types of work with the audience in lectures, seminars, practicums with the aim to facilitate interest to the ideas under consideration. Irrespective of the type of the specific case being considered, the case-study method allows developing with the students analytical skills, ability to see the strong and weak points. (For instance in such courses as Image projecting and PR campaign planning, Means and technologies in communications with a target audience, Crisis communications, Communication in multi-cultural environment).11) There is one more method, which is made use of during the programme implementation: combined method of planning: a comparatively small number of PR campaigns and partially, their realization occurs with the use of the method. The method ensures in-depth and systematic understanding of PR technologies; this also gives an opportunity to translate the theory into practice. Besides, the PR campaigns’ plans realization (even if only partially so) amplifies the mutual impact of the theory and the practice and consistency of research. Thus, work with real clients provides an entirely different understanding of the place of mass media in professional activity. (The method is used in such courses as: Means and technologies in communications with the target audience (Doc.M.Gunare), Management of media relations(lect. P Antropovs)Use of technical means and informative technologies in the study programme Technical means for information collection, processing and use have an important role in the study programme implementation. Use of the means both in the study rooms (dictating machines, tape recorders, computers, OHP, projectors, multimedia projectors), in laboratories, and outside the higher school (dictating machines, tape recorders, video cameras, photo cameras). Moreover, in implementation of the study programme PR TVBRidge is used, which a combination of pieces of technical equipment to support studies in

distant education and methods peculiar to that (see in Practice Description – SA3, SA4).

Use of such equipment for the study purposes is indispensable for at least two reasons:

it offers an opportunity to demonstrated important teaching materials in a visually attractive way

looking at and listening to such materials (advertisement, radio and TV commercials the students acquire quality analytical skills and methods (made use of in such courses: Practice: Design and preparation of multimedia technologies; Practice: Electronic means in mass communications).

Electronic means use in the study programme is continually increasing in methods of control, such as computer-aided tests etc. These means in combination with the Internet are broadly used in the study work (as examples tests in Logic, Marketing etc. could serve)Use of the Internet takes an important part in the programme deliverance. Students widely use the Internet as an additional teaching aid (to search for articles, monographs, in correspondence with the instructors, to get advice from their scientific advisers, practice leaders etc.). It should be kept in mind, that a computer is a valuable aid for practicing PR specialists, for such as working in advertising agencies, PR agencies and firms. Hence, it is widely used by the instructors responsible for the organization of the practices outside the Institute (lect.P.Antropovs, doc.B.Borisovs, lect.A.Jakovļevs,

lect.D.Zagulova). Therefore, use of the Internet could be regarded as a method ensuring fast information exchange interactive channel between the students, PR specialists-practitioners and students. And, finally, with the aid of the Internet the students can acquire the latest PR technologies connected to the application of the so-called integrated marketing communications , combination of PR and advertising allows promoting the goods onto local and world markets simultaneously creating the awareness with the clients concerning the firm – goods manufacturer. Therefore, the Internet offers an opportunity to investigate some specific situation, which has arisen in PR practice, or a case in PR practice, as well as fast access to some research data.12) Methods of distance education are frequently made use of on the study programme. The BIA Administration since obtaining the license of LR Ministry of Education and Science to realize the study programme “Public Relation” in 2006 has been actively supporting development of teaching aids (courses recorded on CD, workplaces equipped with SKYPE, etc.). Some of the students currently learning at the BIA have chosen full-time studies, while some others have preferred part-time studies. This is in the part-time studies where distance –education methods are mostly made use of.

It is obvious, that in the nearest future in training of the PR specialists such form of studies as part-time studies will take a greater place, and more

attention will be paid to distance education methods. It can be related, on the one hand to the pronounced trend of continuous professional development, the increasing interest to acquiring new professional skills and activities extending into other spheres (also in PR field) , and an offer to acquire the PR profession in part-time studies.

On the other hand, application of the method is linked to the rapid advancement of the information technologies. Presently, the BRI (the only higher education establishment in Latvia) is actively developing the TVBRIdge approach used in the study process (Riga – Daugavpils – Liepāja – Ventspils), also n the PR study programme.

The potential of the Internet is huge in realization of distance education. However, also other methods are made use of in the study programme:

- cycles of lectures delivered through based on video equipment (video-WEB-TV combinations);

- Internet-aided discussions;- Communication between the instructors and the students

through e-mail;- Lectures and other teaching material recorded on discs allows

self-paced studies, and, hence better students’ proficiency.Use of these methods requires changes to the traditional more habitual

methods (especially, in part-time studies), which in turn requires that the teaching staff members reconsider their activities and approaches in order to find more effective solutions in terms of methods and organization:

- The cycles of lectures must comprise introductory lectures,review and final lectures;

- The instructors offer significantly more assistance in organization of the students’ autonomous work; the instructor provides methodological support for the students.

The work of the teaching staff is scheduled so that:(1)The instructors had more time they could devote to individual

work with the students and work in small groups;(2)The instructors could consult the students who missed the

introductory lectures;(3)The instructors could sit for the students who need to pass tests,

or present an account on the autonomous work (discussions, control work, test (also taken computer-aided);

(4)The instructors could sit for the students who need to take exams, not taken in due time (with a consultation preceding);

(5) The instructors have enough time for work with the students having academic debts or are involved into elaboration of the diploma paper.

5.2. Research conducted by the teaching staff and its impact on the study process.

The research interests of the BIA PBSP academic staff members are mostly linked to the field of social science, and in particular to the field of economics, sub-branch of marketing. . It could be explained by the fact that Public relations constitute of the marketing communications and is closely related to other marketing communications. The general direction of the research conducted by BRI staff members could be defined as „PR and integrated marketing communications in the system of territorial marketing”. The choice of the direction has been determined by the fact that regional economic and social development in Latvia is an essential issue, uniting all those Latvian researchers involved into the social and economic research. The major aspects are such as: application of SWOT analysis for territorial survey, for example, means of positioning for cities and regions.The table No___________ below BIA BPSP “Public Relations” summarises the chief sub-branches and directions of the research conducted by the staff involved in the study programme, as well as guiding and innovative research in 2006-2010.

No Academic personnel Rīgā

Research or academic degree

Chief research sub-field ordirection

Guiding or innovative research in 2006-2010

1 2 3 4 5

1.Adjutovs M.,doc. Dr.math. Computer management;

Systemic analysis, Modeling and design

Territorial promotional campaigns in the Internet.

2.

Andrejeva T.,doc. Mg. oec. Accounting and book-keeping theory Finance and credit

Examination of territorial labor resources. Methods

to evaluate the export potential of a territory. Population marketing.

3.

Antropovs P., lect. Engineer ( civil engineering)“Masterhood in Journalism” diploma holder

Practitioner in PR and advertising Local advertising. Communications in city and regional marketing.

Media-planning in marketing of a territorial

image.

4.Bagirovs V., doc. lawyer, post-graduate

studentsResearch in civil law Legal support in

promotional activities for territorial formations.

5.

Boļšakovs I., lect. Mg.arts(philosophy) Ethics, Theory of culture

Philosophy of culture

National and cultural identity. Ethics in cross-cultural communications.

6.

Borisovs B., doc. Cinematography specialist redactor

Marketing; PR studies

“Screen” tools in promotional technologies for territories. Territorial

promotional campaigns in the Internet.

7.

Davidovs V, lect. Philologist Finances and credit; Marketing Indicators and ratings of cities and regions

development.Technologies to attract investments. Means to

promote territories in the global environment.

8.

Dimante I., doc. Dr.philol. Comparative linguistics Sponsorship and fundraising in territorial marketing. Methods of territorial marketing in

global environment. Marketing strategies to

promote territories.

9.

Gunare M., doc. Candidate of political science

Marketing Marketing strategies to promote territories.

Placement of advertising. Promotion of territories in global environment.

10.

Iļjina A., lect. MBA Social management Internal communications to promote cities.

Agencies in cities and regional development.

11.

Ivļeva I., doc. Dr.philol.journalist

Mass communications studies (journalism, advertising etc.) PR practitioner in the field of mass communications

Text planning and preparation of

publications to popularize territories. Journalists,

who use technologies for territorial marketing.

12.

Jermolajeva L.doc. Mg. soc.sc. Sociology, Social psychology,Conflictology

Types of relations in a territory. Formation of

relations linked to a territory.

13.

Jurkēviča T.,lect. Mg. soc.sc. Research in civil law Legal support in promotional activities for

territorial formations.

14.Kačane E., doc. MBA, philologist Theory of public relations

Applied linguistics, Technologies of publicity in territorial marketing.

15.

Kačans V, as.prof. Dr.phil. Logic; Philosophy of science; Theory of knowledge and cognition (epistemology)

Methods to investigate the attractiveness of

territories. Projecting of territorial image. PR-

campaigns in territorial marketing.

16.

Kaširina Ļ, doc. Dr.philol. Theory of mass communications; Applied linguistics

Popularization of territorial formations

through communication channels. Advertising message in territorial

marketing.17. Krieviņa V., doc. Dr.biol. Psychology of personality Crisis management in

territorial formations.

18.

Liepa E., doc. Dr.math. Statistics Audit of competitiveness of territories. Methods to

evaluate the export potential of the territories.

Audit of the attractiveness of

territories for investments.

19.

Litviņčuks A., doc. Dr.sc.ing. Business management Marketing strategies Marketing strategies for

cities and regions. Marketing of

infrastructures.

20.

Pļevako L., doc. Dr.oec. Statistics; Macro-economics Audit of competitiveness of territories. Methods to

evaluate the export potential of the territories.

Audit of the attractiveness of

territories for investments.

21.

Ņikiforovs O, doc. Dr.psych.. General psychology; Psychology of development; Social psychology

Psychology of perception of territorial formations.

Image of city and state in public awareness.

22. Popova I., doc. Dr.philol. Applied linguistics Technologies of publicity in territorial marketing.

23.

Priedītis A., as.prof Dr.philol. Theory of mass communications; History of Latvian literature Theory of culture

Cross-cultural communications. Culture

and aesthetics in territorial environment. Symbolism of territorial formations. Territorial

brand.

24.

Sotikova N., doc. MBA, philologist Applied linguistics, Research in types of mass communications

Media-relations in territorial formations.

Advertising in the complex of territorial formation marketing.

25.

Stradiņa S., doc. Dr.oec. Micro-economics;Macro-economics

Audit of the competitiveness of the

territories. Macro-economic analysis of

territorial development.

26.ŠarapovsV,as.prof Dr.sc.ing. Mathematical analysis and

functional analysisAudit of territorial

formations; competitiveness. .

27.

Usmanova D.,doc Dr.oec.

Applied sociology; Macro-economics

Communications strategies in territorial

marketing. Attractiveness of investments into

territories.

28.Usovs G., doc. Dr.oec.

Business management Management strategies in

territorial formations

29.

Zagulova D., doc. Dr.med., Art School Diploma holder, designer

Systemic analysis, modeling and design

Models of perception of territories. Symbolism

and aesthetics of territorial environment

30.

Zemniece I., doc. MBA Research in types of mass communications (journalism, advertising, Public relations etc.)

Text planning and preparations of

publications to popularizeTerritories. Advertising

message in communications for territorial marketing

Teaching staff members are involved in a number of research projects related to the system of territorial marketing. For instance, in April of 2006 the teaching staff and the students of the programme at the base of the Multidisciplinary Research Centre set up attached to the study programme were commissioned by the Mayor of Daugavpils to develop an applied resesrch project for the City Council. The title of the project is “Daugavpils – atvērta pilsēta Eiropas biznesam” (“Daugavpils - an open city for European business”) (Information on the project concept see Lomonosova-4, Room 115.).

In May 2006 a similar commission was received from Riga City Council and a research project was prepared in response to it. Project title: „Rīga – a former Hanseatic city –comes back to Europe” (Information on the project concept see Lomonosova-4, Room 115 )..

Currently, as application and a project concept are being prepared to be submitted to Jēkabpils City Council (see in more details.......). Simultaneously, negotiations are being conducted about participation of the teaching staff and students of the programme in the Institute of Latvia project „Latvijas zīmols” (see in more details. Lomonosova-4, Room 115......).

The goal of the research are methods for marketing communication to be developed, with the purpose to form, maintain, or change the behavior and attitudes of the subjects of the territory. The methods are to ensure:

- improvements to the prestige, image of territory (place) in the sphere of economic activity and provisions of life activity.;

- broad participation of territories and the subjects in international, federal and regional programs realization;

- attraction of governmental and other external commissions( orders) and resources.

Research is also conducted linked to economic science and subfields such as: macroeconomics, microeconomics, finances and credits, Theory of accounting and book-keeping, statistics. This is understandable as the BIA PBSP “Public relations” is intended for the of training PR specialists managers in the fiels of business..

Besides, the theoretical works (productions) and practice in the field of the public relations are of multidisciplinary nature, the research also

embraces the field of communications science (see in more details.. Lomonosova-4, Room 115.....). And, finally, training of a qualified specialist must comprise training in general humanitarian direction and training in methods. Therefore, the teaching staff have been conducting research in such fields as logic, mathematics, rhetoric, psychology, philosophy, political science. Study courses incorporating the findings of such research are obligatory general educational subjects. The outcomes of research conducted by the teaching staff are reflected in scientific and methods-related publications (see Appendix Nr.6).

When planning the study work of the teaching staff the following considerations are taken into account:

the content of obligatory professional and general study courses should be linked as closely as possible to the field of public relations;

the content of the study course should reflect recent achievements and developments in the field of public relations;

the content of the study course and practice should orient the students towards creative work in the field of public relations ( development and implementation of projects, realization of projects in enterprising and financial field);

in teaching the course the students should be encouraged to take part in scientific conferences and competitions of creative works.

Teaching staff of the programme take part in various research and applied projects .

Project work is carried out both in Riga and in branches.

For example, in April-July 2006 asoc.prof.V.Kačans together with Doc. A.Ivanova, lect. P.Antropovs, doc. E.Kačane and students participated in the research project „Interests of inhabitants of Riga to acquire immovable property and their awareness concerning banks, firms, and specialists services in the sphere of immovable property and crediting”, which was realized commissioned by the consulting firm SIA “Atlase” (Rīga) (Information about the project see Lomonosova-4, Room 115

For example, in October -December, asoc.prof.V.Kačans, asoc.prof.V. Gurovs, lect. P.Antropovs and the students with SIA “Latvijas fakti” took part in a joint research project: „Long-term forecasting system of the labor market demand: review and possibilities for improvement”. (Information about the project see Lomonosova-4, Room 115.....).

Teaching staff of the study programme participates in a number of grants, such as:

- European Social Foundation grant – ID number – VPD1/ESF/PIAA/06/APK/3.2.6.3./0049/0163; Title: Professional practice in higher professional study programme; project terms start and completion: 05.02.07.-25.05.08. Participants from BIA – V.Siļiņeviča, V.Streļčonoks, P.Antropovs u.c. (more details are available from BIA vice rector on research and IT V.Gurovs, L-1, Room 210)

- Europeam Copmmision grant within the frameworks of Tempus SCM – ID number – SM_SCM-T037A06-2006 (UA); Project title: Promoting student self-government: from the post-Soviet to the European model, the project start and completion data: 15.10.2006.-14.04.2008. Participants from BIA – V.Ņukiforovs, M.Gunare, S.Miļuse, V.Gurovs (more detailed information available at the BRI Vice-rector Dr.oec. As.prof V.Gurovs, Room.210,L.1

- Grant from “Nordic Council of ministers ”. Project title „Ten trades of the future”. The project is commenced with the purpose to conduct research of the market for the most asked for professions , as well as the issues linked to the specialists’ training, reflecting not only the processes of integration into EC economic space, but also creation of integral educational EC space (Bologna declaration) The participants of the projects are Latvia, Russia, Denmark and Sweden. The project to be launched in ac.year 2005/06; the project term has been extended from 2007.gada; within the frameworks of the Project jointly with Sweden Jončoping University, Master studies programme was compiled.; the project coordinators from the BIA are the BIA Vice-Rector on research and Information technologies Dr. oec. as.prof V.Gurovs, Head of the BRI Daugavpils branch S.Miļuse, Director of the study programme PBSP „Public relations” asoc.prof.V.Kačans

The Project is intended for three years and comprises 3 main directions:

1) research concerning the most required speciālists;2) issue of distance education (Use of the Internet possibilities etc.);3) contemporary educational programmes within the frameworks of

Bologna process, development and organization (more detailed information at the BIA vice rector on research and IT V.Gurovs, L-1, 210.kab.).

- European Commission Grant within the program Tempus JEP frameworks (application submitted in December, 2006) – ID

number – JEP 27137_2006; title – “Baltic Mice – Tourism Training Centre”; with participation of 7 BIA staff members .

General review of resesrch activities of the teaching staff of the programme, and the outcomes in the form of publications such as monographs or scientific papers. Scientific publications of the teaching staff members.

(Scientific publications of teaching staff members (last 6 years) see in Appendix Nr....)

Participation of teaching staff in international scientific conferences, seminārs and congresses. The teaching staff and the students of the study programme took an active part in the scientific conference held at BIA in 2006. On the 19th April, 2006 (Section: PR technologies in territorial marketing) the issues linked to common lines of research „PR and integrated marketing communications in the system of territorial marketing”. In the work of the section the 1st, 2nd and 3rd years students and leading teaching staff member V.Kačans, A.Priedītis, A. Ivanovs, I.Zemniece, I.Dimante, Ļ.Kaširina, D.Usmanova, M. Gunare, P. Antropovs, N. Surins took active part. (see more Lomonosova-4, Room 115

In April 2007 International scientific seminar „Technologies of territorial marketing in the prospective of the development of Latvia”. One of the leading specialists on territorial marketing prof.A.Pahkruhins (Moscow), the author of apopular book on territorial marketing took part in the seminar. Among the participants there were representatives from the Ministry of Regional development and self-goverments of Latvian cities (Jēkabpils, Daugavpils). Teaching staff members involved in the study programme V.Kačans, A.Priedītis, I.Dimante, D.Usmanova, G.Usovs, D. Zagulova, M. Gunare, P. Antropovs, E. Kačane, I. Zemniece and other academic staff members including those from branches as well as the students from the program made presentations. (see more details in Appendix Nr......)

In November 2006 several staff member teaching on the study programme, such as M. Gunare, V.Kačans, P. Antropovs took part in international scientific and practical „Role of cultural heritage in territorial marketing: experience of Latvia and Germany”. The teachers of the programme took part in opening of BIA German International Centre”, set up by the German Embassy representatives in Latvia. (see more details in Appendix Nr......)

In December 2006 V.Kačans, V.Davidovs presented during a round-table discussion the research data obtained by the structural unit they lead on the issues (see more details in Appendix Nr......)

The outcomes of BIA PBSP „Public relations” activity on the research line „ PR and integrated marketing communications in the system of territorial marketing” were presented in April 2007 at an important international

conference “Place of Marketing in Metropolitan Regions” held in Rīga, where the study programme director prof. V.Kačans made a presentation (see more details in Appendix Nr......).

Similarly, the outcomes of the activity were reviewed on the 20 April, 2007 in Jēkabpils at the scientific conference „Linkages between higher education and regional development”, in which at the invitation of Daugavpils City Council на ВIA Rector prof.A.Vocišs and asoc.prof. V.Kačans took part .( see more details in Appendix Nr......)

For instance, Dr.phil. Ļ.Kaširina (Rīga) took part in international scientific conference at Klaipēdas Universitātē (Lietuva),with a presentation „Language semantics and structures” (June, 2005). Dr.phil.Ivļeva participated with a presentation at a scientific conference in Rīgā. The title of presentation– „Information analysis of medium and small business enterprises for the PR purposes”. Thesis are published in the conference proceedings „Private business in the Baltic states – first year in the European Union” (Rīga, 2005).

Ļ.Ceļapītere (Rēzekne) participated in international practical conference „Moral education of youth in the processes of integration in society” held in Rēzeknē in 2003. I.Ivanovs (Rēzekne) participated with a presentation „Technologies of manipulations with personality in interpersonal influence” in international scientific conference „Development of society: role and possibilities of education and science.” held in Daugavpils, on 12 – 13 May in 2005.

Published methodical aids and teaching aids compiled by the academic staff members in ac.year 2006/07

Academic staff members publish articles and other types of writing both in BIA editions and state level editions. The results of the activity take the forms of the study books, such as teaching aids and lecture notes. Methodical aids and teaching aids are compiled based on the thematic outline of the courses taught.The table below presents the output of the staff members’ activity of the kind.

Published methodic and teaching aids of the academic staff members Table 8-7

N Staff member Study courses Teaching and methodical aids and other publications

1. V.Kačans, V.Ņikiforovs Logic Loģika (Logic)(BKI,1996,1999)2. V.Kačans, V.Ņikiforovs Philosophy Filosofija: Ievads un hrestomātija

(Philosophy. Introduction and reader) (BKI,1998)

3. N.Surins Communications in multi cultural environment

Multikultūras komunukācijas (Multi cultural communications) (BKI,1999)

4. B.Borisovs Media-relations and electronic means in mass communications.

Reklāmu tehnoloģijas un PR (1.,2.sēj.) (technologies of advertising Vol.1,2,)(BKI, 2000)

5. M.Gunare Principles of advertising; Means and technologies in marketing communications

Praktikums sociālajā psiholoģijā (Practicum in social psychology) (BKI, 2000)

6 I.Ivļeva Principles of genre texts writing for mass media

Krievu žurnālistikas vēsture (History of Russian journalism) (BKI, 2000)

7. I.Plotka General psychology Eksperimentālā psiholoģija un psihofizioloģija (Experimental psychology and psycho-physiology) (BKI, 2000)

8. I.Ivļeva Technologies and editing of texts writing for mass media

Politiskās žurnālistikas pamati (Basics of political journalism) (BKI, 2001)

9. N.Surins Experience in modern art of speech

Imidželoģija (Image making) (BKI, 2001)

10. V.Cerkiļevičs Social psychology Sociālā psiholoģija (Social psychology) (BKI, 2002)

11. V.Davidovs Fundraisings, PR Practice: in the processes of globalisation

Finansu tirgi (Financial markets)(BKI,2003)

12. V.Davidovs Fundraisings; PR Practice: the processes of globalisation

Investīciju vadība (Management of investments)(BKI, 2004)

13. V.Cerkiļevičs Political science Politoloģija (Political science)(BKI, 2005)

14. V.Ņikiforovs Methods of staff management Vadības lēmumu pieņemšanas metodes (Methods of managerial decisions making )(BKI,2005)

15. I.Ivļeva Methods of photo, radio and TV journalism

Foto, radio un teležurnālistikas metodes (Methods of photo, radio and TV journalism)(BKI, 2005)

16. M.Gunare PR Practice: in strategic and global marketing

Starptautiskais mārketings (BKI, (International marketing) 2005)

17. V.Cerkiļevičs Sociology Sociology (BKI, 2005)18. I.Ivļeva Principles of genre text writing

for mass mediaDažādu žanru tekstu uzrakstīšana PSL (Genre text writing for mass media) (BKI,2005)

19. A.Larionovs Management of media-relations Media-relations: organizācijas un PSL attiecības (BKI, 2005)

20. S.Stradiņa Macroeconomics Makroekonomika (Macroeconomics )(BKI, 2005)

21. M.Gunare Marketing communications tool and technologies

Skaidrojošā vārdnīca PR menedžeriem (explanatory dictionary for PR managers )

22. I.Ivļeva Principles of compiling mass media thematic outline

PSL tēmu plānošana un izstrāde (Compilation of a thematic outline for mass media) (BKI, 2005)

23. N.Surins Rhetoric Rhetoric (BKI,2005)24. L.Bavrina Business foreign language Advertising. Packaging. Types

and logos. Designer’s work. English course (BKI,2005)

25. I Dimante Business correspondence and account-keeping

Lietišķā lietvedība un korespondence. (Business correspondence and account-keeping) Mācību līdzeklis. Rīga: BKI, 2006.

26. I.Zemniece Principle of genre text writing for mass media

PSL dažādu žanru teksta uzrakstīšanas principi (Principle of genre text writing for mass media) Rīga: BKI, 2006.

27. I Dimante Fundraising Fandraizings. Līdzekļu piesaiste, izmantojot PR tehnoloģijas. (Fundraising. PR technologies to attract investments) Rīga: BIA, 2007.

28. D.Usmanova Management Menedžments. Lekciju kursa konspekts un kontroluzdevumi klātienes, neklātienes un distanta apmācībai. (Studentiem, kas apgūst mārketingu, reklamu, PR un masu komunikācijas). (Management. Lecture notes and control assignments for full-time, extra-mural, and distance-education students) Rīga: BIA, 2007.

5.3. Students’ involvement in the research projects

BIA students of PBSP ”Public relations” within the frameworks of the studies are systematically involved in research; the chief lines of the research are as follows:

- joint work of the teachers and the students in the course of elaboration of annual papers and diploma papers (see Table 5-3), and practical assignments of applied character during the practice outside the higher school; such work usually forms the basis to develop research objectives and prepare publications (see more in Appendix Nr......);

- The applied character of the majority of the PBSP „Public relations” study courses, as well as the special place on the programme devoted to review and acquisition of the empirical social methods (marketing and PR), including empirical methods of data analysis, it determines the nature of the students research activity and papers. Such applied-nature assignments are carried out by the students and the teachers participating in 2006 in 2 research projects. (Information on the projects see in Appendix Nr. ...).

- Preparation for publication and issuing of research and analytical papers take place on a regular basis at the magazine’s published at the higher school editorial office:

In 2006/07 ac.year 12 students from Rīga took part in preparation of various materials for the magazine „CommunicatoR”; competed for the possibility participate in the students’ scientific conference with the thesis of presentation to be published in the conference proceedings. For example, the following materials were prepared for the magazine by the students: „Hronika: PR pasaulē” ( pp.24-25); „PR-asociācijas” (pp.32-33); „Hronika- brends” (pp.38-41, 44-49); „Media-pasaule”, „Reklāmas festivāli”, „Reklāmas pasaulē”).

The teaching staff members of the programme take part in conferences on a regular basis:

- In ac.year 2005/06 International scientific and practical conference of young researchers “Business culture in transition society” took place, activity of the PR sections were devoted to PR technologies in territorial marketing. V.Kačans, D.Usmanova, P.Antropovs, A.Iļjina, M.Gunare, Ļ.Kaširina as well as the students of the study programme made presentations there. (see more in Appendix Nr......);

- In ac.year 2006/07 an international scientific and practical seminar „Technologies of territorial marketing in the prospective of the development of Latvia”took place on the 5 of April, 2007. Lecturers from several countries took place in the seminar, as well as 50 different years’ students from PBSP„Public relations” (see more in Appendix Nr......);

- In 2007 staff members (V.Kačans, A.Priedītis) and the students of the study programme participated in the competition for the scholarship „OPEN MIND”, jointly organized by 15 Higher education establishments of Latvia in co-operation with the University of Latvia foundation and j/s and „Hansabanka”. (see more in Appendix Nr......) );

- In June, 2006 the students of the programme did and in May, 2007they are participating in a summer camp, designed for all the PR students of higher schools of Latvia. Last year the BIA students were awarded the first place in a Creative competition (competing with ten other higher schools). (see in Appendix Nr.....)

Table 5-3.

Samples of themes for the diploma papers offered to the PBSP “Public relations” students in 2006/07 ac.year

Lect.P.Antropovs 1. Characteristics of Latvian national advertising and trends in its development.2. Importance of chains of PR agencies for the development of the sphere of public

relations in Latvia. 3. Role of public relations and advertising in creating new Latvian brands.

4. Holidays and new traditions as a tool to correct the image of the city.

Doc. B.Borisovs5. Stereotypes of ethnical identification in the context of PR management in social and

political processes.6. Resources of symbolic communications in the field of public relations. 7. Resources of the comic in the practice of promo-communications (advertising and PR).

Doc. M.Gunare 8. Preparation of special public events for regional positioning. 9. Social marketings as an effective tool in formation of public relations.10. Use of PR methods to form tolerant relations between the Muslims and European

culture repreesntativens. 11. Use of PR events to enhance favorable public relations in multi national environment. formation

Doc. I.Dimante12. The place of fundraising in project implementation: activity of non-governmental

organization.13. Possibilities of means attraction on the territory of the European Union. 14. Foreign foundations and programmes within the frameworks of fundraising. 15. Contemporary characteristics of fundraising in Latvia.

Doc. L.Jermolajeva16. Criteria of evaluation of the effectiveness of advertising (analyzing advertising of a

specific product or enterprise).17. Public events (based on a specific example) in Latvia and its significance in the

formation of the system of social values (AS an example “School 200...”, public performances etc..)

18. Conditions of improvement of group members teamwork. Doc. I.Ivļeva

19. Principles of evaluation of news information used for the purposes of publicity.20. Types of presentation of sensational information in the press with the purposes of

publicity.21. Various types of presentation of business information in press releases.22. Structural changes in image article and image interview for the press related to the

purposes of publicity

Lect. A.Iļjina23. Role of Latvian associations in lobbying of own interests.24. Peculiarities of PR campaigns in formation of the image of governmental institutions.25. Forms of public relations departments in local self-governments. As.prof. V.Kačans26. Situational attitude (expectations) of a target group as a factor in corporate image

formation kā organizācijas imidža veidošanas faktors (as an example organization X).27. Cognitive aspects in formation of a favorable image of a bank (HANZA, UNIBANKA,

PAREX or other).28. Formation of visual image as a promotional tool to market an organization (as an

example: organization X).29. The image of Latvia (of a region, of Riga ) within the frameworks of European Union.30. Analysis of public relations technologies use in hotel business (example - "Х Hotel").

Doc.Ļ.Kaširina31. Positioning of promotional materials in Latvian supermarkets and trade centers- a

comparative analysis.32. Ethnic stereotypes in advertising as a factor enhancing consumer motivation

(advertising materials from Latvia or Russia).33. Political slogan as a factor of effective electioneering (Saeimas elections).34. TV show as an instrument of formation of public opinion.

As.prof. A.Priedītis35. European integration and Public relations.36. Mythological constructions in contemporary public relations.37. Practice of corporate social responsibility in Latvia.38. „Black PR” in public relations in Latvia.

Doc.N.Sotikova39. Exhibitions as an effective tool to promote higher educational establishments.40. Advertising retail spots of as an image formation tool for a trade center

Doc. N.Surins41. PR manager’s role in business relations improvement.42. PR specialist’s analysis of the level of the management competence in interrelations. 43. Role and responsibility of a PR manager in environment protection.

Doc. D. Usmanova.44. Integrated marketing communications „Latvijas Pasts” in broadening of the target

audience and new image formation.45. Issues in evaluation of effectiveness of communication campaigns and PR events.46. Formation and perfection of corporate image(as an example: organization X).

Doc. G.Usovs47. Technologies of advertising in contemporary marketing.48.The role of civil servants in the society and the concepts and technologies of its

management.49. Social profile of a European and Latvian business leader.

Doc.D.Zagulova50. Peculiarities of perception and psychological effectiveness of various types of

advertising.51. Semantics of advertising image across various age groups. 52. Stereotypes of perception of in advertising communications.53. Motivating structure of the Latvian population’s purchasing power activities.

Doc. I. Zemniece54. Corporate newspaper as a public relations tool, the principles of creating this (as an

example: Organizatioon X ).55. Advertising in the Internet as an element of public relations to create corporate

awareness organizācjas atpazīstamības veidošanā (as an example: Organizatioon X).

6. Prospective evaluation of PBSP ”Public Relation”

Conditions enhancing the significance of PR manager’s activity. In the course of development of the professional Bachelor study programme „Public relations” BIA, not only Latvian experience in training of Pr managers was analyzed , but also analogical experience in Europe and worldwide.

Under the circumstances of democratization and general liberalization the role of a specialist able to build favorable relations among various organizations, their management, and a range of social groups of all levels (target groups) has increased. Obviously, the amplified role of the PR management is in contrast not only with that in Latvia 10-15 years ago, but also with the situation in Europe some 30-35 years ago.

6.1. Conformity of the BIA “PBSP” study programme “Public relations to

the requirements of national standard of second-level higher professional

educations.

BIA professional Bachelor study programme ”Public relations” ensures second-level higher professional education. The programme has been designed and structured in such a way as to provide in the course of the studies, - four years (full-time studies) and four and a half years (part-time studies) mastering not only the necessary theoretical knowledge but also acquisition of practical-experience-and-skill-centred training in conformity with the requirements and recommendations taken up both in Latvia and internationally.

Table 5-1. Requirements of second-level higher

professional education standard concerning the study programme

content

Realization of the requirements of the Standard in BIA PBSP „Public relations”

5.3.1. The mandatory content of professional Bachelor study programme ensures such professional competence – the totality of knowledge, skills and attitudes which are necessary to carry out the professional duties

e:

5.3.1. The content of BIA PBSP „Public relations” compiled to ensure mastering of the knowledge , skills and abilities of a PR manager is presented in the totality of the study courses distributed across 12 blocks :

1st block of study courses. PR theory and practice;

2nd block of study courses. Theory of mass communication and special courses in methods and practices of journalism;

3rd block of study courses. PR and market research methods and mathematical data processing;

Relevant to the field basic theoretical knowledge in the humanities, social and natural sciences, information technologies, management and skills in application of those;

Ability strategically and analytically formulate and resolve field-specific problems;

4th block of study courses. Legislation governing mass media and PR activities;

5th block of study courses. Ethics in enterprising, mass media and PR;

6th block of study courses. Theory and practice of marketing communication and theory of management;

7th block of study courses. Courses in economics and finance;

8th block of study courses. General introductory courses in social sciences and the humanities;

9th block of study courses. Multi-media and computer technologies courses and practices;

10th block of study courses. State language

11th block of study courses. Foreign language;

12th block of study courses. Free-choice courses.

The range of the study courses included into the block provides for the requirement of the standard concerning competence of PR manager to be met:

1st block of study courses. Courses in PR theory and practice;

2nd block of study courses. Mass communication theory and courses in special journalistic methods and practice

8th block of study courses. General introductory courses and courses in the humanities



Skills and competencies specific for the profession;

ability and skills to collect, select and process information;

skills and abilities to elaborate and implement a project;

creative skills, research skills, organizing and quality management skills;

understanding of professional ethics and impact of the branch projects being realized on the society and environment;

6th block of study courses. Theory and practice of marketing communication and theory of management

7th block of study courses. Courses in economics and finance;


2nd block of study courses. Mass communication theory and courses in special journalistic methods and practice;

4th block of study courses. Legislation governing mass media and PR activities;


9th block of study courses.. Multi-media and computer technologies courses and practices;






3rd block of study courses PR and market research methods and mathematical data processing;

9th block of study courses.. Multi-media and computer technologies courses and practices;

5th block of study courses Ethics in enterprising, mass media and PR;

8th block of study courses. General introductory courses in social sciences and the humanities

basic social skills (communication skills, ability to work autonomously and in a team);

motivation to pursue further education and systematic professional development.

9th block of study courses.. Multi-media and computer technologies courses and practices

10th block of study courses.. State language;

11th block of study courses. Foreign language;

1st block of study courses . PR theory and practice;


8th block of study courses. General introductory courses in social sciences and the humanities

12th block of study courses.. Free-choice courses

5.3.2. The obligatory content of professional Bachelor study

programme must comprise the following structural parts:

5.3.2. The obligatory content of the BIA PBSP “Public relations” comprises the following chief

structural parts:

1. general theoretical courses in the humanities and social sciences (20 CP); basic theoretical courses and courses in information technologies (36 CP); professional specialization courses (at least 60 CP); free-choice courses (at least 6 CP);

2. practical work outside the education establishment (practice) (obligatory 26 CP);

state examination, part of which is Bachelor paper or diploma paper (project) elaboration and presentation.

1. obligatory general theoretical and practical courses, basic courses in information technologies, as well as obligatory choice courses and free-choice courses of the total credit value

at least 122 CP.

2. practices - obligatory 26 CP.

3. qualification examination and diploma paper (project) - 12 CP.

( Note: PBSP conformity to the Standard of Profession see also in 6.1 un 6.2)

LR Standard of profession and BIA study programme “Public relations” In the course of compiling the BIA professional Bachelor study programme "Public relations ", all the requireemnt sof the LR Standard of profession were taken into account.

In the course of compiling the BIA professional Bachelor study programme "Public relations " the principles and requirements of the LR Standard of Profession “Public relations manager”, which were worked out by IPRA – International Association of Public Relations (Source: “Public Relations Education – Recommendations and Standards” (September 1990)). To conform to the principles and requirement the students have to master three big groups of study subjects, which ensures competence in PR professional specifics; general subjects of communicative cycle; subject in the humanities, social and exact sciences and general subjects.

Table 6-2.

Study programme must be compiled in accordance with the

Standard

Study programme developed in conformity with the Standard of profession ”Public relations manager” (approved by IZM 29 December 2003 order Nr.649, registration of standard of profession Nr. PS 0225.)

Knowledge (according to the Standard)

Study subjects on the programme ensuring acquisition of the relevant knowledge

Public relations PR theoretical basics

Marketing communications Marketing; Consumer behavior and PR marketing communications

JournalismPhoto, radio and TV journalisms methods; mass media

and mass communications in PR practice; Contemporary foreign journalism

Reputation Corporate image and corporate culture; Image projecting and PR campaign planning

Legislation regulating mass media and advertising activities

Mass media and legal support of PR activities the LR and EC; Basic of jurisprudence

Theory of communications Theories of mass communications Sociology Sociology Political science Political scienceSocial psychology Social psychologySpecial theories of public opinion Interpersonal and internal relations in an organization;

Means and technologies in communications with a target audience; Psychology of advertising; Relations with the state and self-governments; PR in finance and banking;

Communication in multi-cultural environment; PR practice in global marketing;

State language Stylistics of the Latvian language; Business Latvian; Professional terminology

Foreign language Business foreign language (English, Russian, German, Spanish); Practicum: Business foreign language

Specific skill in PR profession Study subjects on the programme ensuring mastering of the relevant specific skill in PR profession

Recognition and analysis of the processes of communication Research methods in marketing and PR

Moderation, management of negotiations

General psychology and psychology of communication; Conflictology and crisis communications; Rhetoric;

Business ethics, PR practice and social responsibilityPresentation, essays Mass media thematic planning and principles in its

elaboration; Media-relations management; Practice: Media-relations management

Persuasion, convincing General psychology and psychology of communication; Logic; Rhetoric; Non-verbal communications

Text writing and editing to comply with the requirements of the genre

Principles of thematic planning and development for mass media; Principles of genre texts writing; Practicum: Technologies of mass media texts editing. Practice Techniques of genre texts writing for mass media

Concept and development of printed matter

Mass media communications in PR practice; Media-relations and management); Practice: Publications’ design

and computer technologies Audiovisual and interactive (Internet) media: concept and development

Mass communications screen and electronic means; Practicum: Multimedia technologies: design and

development Existing, necessary, and possible risk analysis

Finances and taxation; Accounting and analysis of firms’ economic performance; General, commercial and

corporate statistics; Practicum: Analysis of a firm’s financial state and accounting

Formulation of strategic communication and provisions for the communication conveyance

Principles of advertising; Image projecting and PR- campaign planning; Communication in multi-cultural

environmentTime management and budget Methods of staff management; Mathematical processing

of statistical data; Accounting and analysis of firms’ economic performance

Methods of discourse analysis Logic; Research methods in marketing and PRStrategy and tactics of persuasion Image projecting and PR-campaign planning

Communication in multi-cultural environmentManagement of news and information flow Management; Strategic and innovative management

6.2. Employers’ survey concerning the graduates’ employment for the next six years.

Cooperation of PBSP „Public relations” with the potential employers generally takes place during the practice outside the Academy. Contacts with the organizations’ management have taken a special place in the process since the accreditation. (see Appendix Nr....). In 2006/07 ac.year a survey of potential employers was conducted. The central questions were: 1.Does your organization need a public relations manager? Less than a half of the respondents answered: “Yes, very much” „ Yes, we do but with work experience”; 2. How do you evaluate the training of BIA PBSP „Public relations” students? Positive evaluation – 72%; 3. Do you consider hiring for

permanent work at your organization graduates from BIA „ Public relations” ? Response: Yes, I will hire such a person– 38%. (see more details Appendix 4...).

As can be seen from the survey the potential employers give sufficiently high evaluations of the training quality of the PR managers, hence two of three graduates have good prospect for finding a job corresponding to the acquired profession. In the nearest future, regular meetings of the teaching staff with the employers have been planned at the end of January in order to maintain closer contacts and cooperation.

7. Students of the programme during the period of self-evaluation

7.1. Number of the students in the programme

The number of the students matriculated for the studies in ac.year 2006/07 since accreditation of the professional Bachelor programme ”Public relations” and in the course of its implementation is given in the table. We can therefore conclude that the entrants in Rīga show interest for the study programme. The figures also confirm the rightness of the BIA Board decision concerning opening the higher education Bachelor study programme ”Public relations”, and demonstrates the existence of confidence and determination to study in the accredited study programme with the view to acquire the profession of PR manager.

Number of 1st year students in the programme “Public relations” ( studying at

2004/05, 2005/06, 2006/07 ac.years.

Table 7-1.

Number of students matriculated

Full-time Part-time

2004/05 30 862005/06 50 792006/07 87 131

The total number of the 1st year students in the PBSP”Public relations” in Rīga in 2006/07.ac.year is 218 students.

Similarly, the number of the 1st year students matriculated in the programme in this academic year in BIA branches in Daugavpils, Rēzekne, Jelgava, is shown in the Table 7.1.-2. Of course, the demographic situation in Latvia, and especially in Daugavpils, Rēzekne, and Liepāja has influenced the number of potential entrants. Nevertheless, the interest of the entrants for the study programme “Public relations” is sufficiently high.

Number of 1st year students in the programme “Public relations” (studying at BIA branches)

Table 7-2. Number of students matriculated in BIA branches

Location 2005./06.m.g. 2006./07.m.g.Daugavpils 17 18

Jelgava 19 20Liepāja 13 8Rēzekne 18 17

Thus, since accreditation and in the course of PBSP „Public relations” implementation, in 2006/07 ac.year in Rīgā and branches 281 students have been matriculated .

Number of different years’ students in Rīga(irrespective of forms of studies)

Table 7-3.Number of

students at the beginning of the

ac.year 1st

year2nd year

3rd year 4th year. Total

2006/2007 146 73 72 104 395

Number of different years’ students in Daugavpils (irrespective of forms of studies)

Table 7-4.Number of


ac.year1st

year2nd year

3rd year

4th year. Total

2006/2007 18 14 18 9 59

Number of different years’ students in Jelgava (irrespective of forms of studies)

Table 7-5.Number of


ac.year1st

year2nd year

3rd year

4th year. Total

2006/2007 20 9 11 9 49

Number of different years’ students in Liepāja (irrespective of forms of studies)

Table 7-6.Number of


ac.year1st

year2nd year

3rd year

4th year. Total

2006/2007 8 9 7 7 31

Number of different years’ students in Rēzekne (irrespective of forms of studies)

Table 7-7.Number of Number of

students at the beginning of the academic year

1st year.

2nd

year3rd

year4 th year Total

2006/2007 17 9 23 8 57

Thus, in 2006/07 ac.year (since 2004/05 ac.year when the license was obtained) BIA PBSP ”Public relations” on the whole ( in Rīga, Daugavpils, Liepāja, Jelgava, Rēzekne,) have studied 591 students.

Number of graduates Table 7-8.

Number of graduates BIA Rīga nad branches

Location2006/07

Rīga 104Daugavpils 9

Jelgava 9Liepāja 7Rēzekne 8

7.2. Order of matriculation to the 1st year of the studies

Order of matriculation and requirements of admission to the studies at the Baltic International Academy. Order of matriculation and requirements for admission to the studies (further in the text regulations) are compiled to comply to the LR Law on higher education establishment, provisions of the paragraph 46, and other normative acts. The regulations govern the relations between the BIA and the person who wishes to pursue the studies at the BIA, as well as determine the obligations and rights of both parties, and determine the rights and liabilities of the BIA during the period of admission to the studies and the rights and liabilities of the entrant during the same period.

Requirements concerning previous education. Higher education leading to the degree of professional Bachelor under the study programme ”Public relations” is intended for everyone with secondary education willing to obtain degree of professional Bachelor in marketing and higher qualification of a specialist ”manager of public relations”. Similarly, people with higher education, but wishing to pursue another higher education to become a practitioner or an expert in the field of Public relations (such as specialist in the fields of marketing, management, journalism, law, socials sciences) are eligible for the studies under the programme.

Guidelines on matriculation to PBSP „Public relations”:

1. Admission to the BIA is organized and carried out by the Admission committee, which is made up by the Rector’s order.

2. All the persons matriculated are the students of the BIA.3. Eligible for the studies at the BIA are: citizens of the LR, residents in

the LR, as well as the persons holding a permanent residence permit in Latvia irrespective of gender, social status and ownership status, race and national extraction, political views and religious confession, employment and place of residence. Foreigners are entitled to study at the BIA as stipulated by the LR Law on higher educational establishment, paragraphs 83-85.

4. Applicants are eligible to be enrolled for the studies at the BIA study programme “Public relations” on condition they have completed general secondary education.

5. Applying for the studies one must submit: a written application ; documents confirming the previous education; 4 photos; medical information; a copy of the passport on presenting the original document; certificate on the centralized examinations on presenting the

original document, declaration of residence if no domicile record in made in the

passport

Note: the copies of the documents are submitted on presenting the original

document.

9. Condition for matriculation defines the BIA Rector, based on concrete instruction of the LR Ministry of education and science.10. Order concerning the student’s matriculation is issued by the BIA Rector.(More detailed information concerning conditions for matriculation and data on matriculation is available at BIA, L.4, Room 214).

7.3. Students’ survey and data analysis

The students’ surveys have been conducted on a regular basis since the year of the BRI founding as the administration of the higher education establishments has been always concerned with what is the students’ satisfaction level with the study process at the Institute. Such data collection and subsequent analysis is one of the preconditions of quality improvement in the study programme implementation. The BRI Analytical department together with the director of the PBSP „Public relations” study programma carried out the survey and analysis also in the previous academic years. The goals of the survey were as follows:

1. to identify the students’ studying in the programme „Public relations” attitude towards the programme content, the quality of instructions, the students’ social life etc..,

2. to identify the common and the different in the students’ attitudes in Riga and in the branches.

The review of the data obtained allows us to conclude that with more than a half of the students (Riga, Daugavpils) the perception of the institute has not changed (71%). In Rēzekne and Jelgava this index has not changed with the majority of the students (80,0% and 85,7%). With some 10,0 %-20,0 % of the students in Riga and branches have changed for the better At the same time in Riga with one third of the students the perception has changed for the worse.

0% 20% 40% 60% 80% 100%

Rīga

Rēzekne

Daugavpils

Izmainījās uz labo pusi Neizmainījās Izmainījās uz slikto pusi

The situation could be explained as follows: in ac. year 2006/07 the situation with the study rooms sufficiently improved with new building opened in Lomonosova ielā 4. Before that the students were dissatisfied as the studies took place in two different buildings at different locations and the students had to commute from one location to another, now the problem has been solved. It also bought to a close the inconveniences with the library located in Lomonosova 1 across the street opposite the building in Lomonosova 4. One more positive factor is accreditation having been obtained, which increased the students confidence in possibility to get a valid state-recognized diploma.

At the same time from 12,1% students, whose opinion concerning the higher school got worse, more than a half (51,5%) students are not satisfied with the quality of teaching, other 54,5% are not satisfied with the provision of the study process. In this connection we can assure that, even though a small part of the students is not satisfied with the quality of studies, the greatest attention in the ac.year 2007/2008 will be paid to the improvement of the study programme. We believe, that the solutions aimed at better provision of the programme with the methodical aids should be in the centre of attention. More detailed examination of the factors responsible for dissatisfaction is conducted..

1. Izvēle studēt BSA

2. Studiju p rogramma .

3. Nodarbību saraksts.

4. Nodarbību organizācija .

5. Auditoriju tehniskais stāvoklis.

6. Studentu nodrošinājums ar literatūru.

7. Iespēja izmantot datorklases un"INTERNET".

8. Attieksme p ret studentiem.

9. Attiecības ar kursa biedriem.

10. Ārpus studiju pasākumi.

Analysis of the data obtained demonstrates that in the area of „ satisfaction with the study programme”, „technical condition of the study rooms”, „attitude to the students”, „timetable of the lectures, classes etc.” there is no significant difference between the evaluations, the evaluation is good and varies from 6,6 to 7,3. At the same time the students’ evaluation of organization of the studies is only a little higher than satisfactory, (5,5) while the availability of computer classes and access to the Internet the students evaluate by (5,8). AS has already been mentioned the situation has improved, as the programme has moved to a new building in (Lomonosova -4), where the computer classes with the Internet access are available every study day.

STUDENTS’ SURVEY FINAL RESULTSStudentu salīdzinošais novērtējums pasniegšanas kvalitātei augstskolā

Specialitāte: Sabiedriskās attiecībasPilsēta: Rīga

Mācību gads: 2006/2007 *) Anketas 3. jautājums: "Kāda mērā Jūs

apmierina:"

Semestris: Rudens 1. Materiāla apjoms un novitāte. 6. Aktīvo mācību metožu izmantošana.

Kurss: Visi

2. Materiāla pasniegšanas pieejamība.

7. Liter. un māc. Metod. līdzekļu nodrošinājums.

Apmācības valoda: Visas 3. Pasniedzēja un auditorijas kontakts.

8. Tehnisko mācību līdzekļu izmantošana.

Apmācības forma: Visas 4. Teorētiskais priekšmeta līmenis .

9. Iespēja saņemt konsultāciju.

Ranžējums: pēc 2. 5. Praktiskā priekšmeta novirze.

Specialitāte Apmācības

forma Apmācības valoda Kurss

Rindu skaits anketāsNovērtējuma vid. Balles

pēc jautājumiem 1 - 5*) pēc jautājumiem 6 - 9*)

Visp.vid.b. Visp.vid.b.

2 3 4 10Filiali

2415 7,58 6,48Daugavpils 75 9,07 9,53 10,0

575 8,08 7,97Apmācības forma

1439 7,62 6,561626 7,79 7,01

Apmācības valoda 1419 8,10 7,181646 7,43 6,47

Kurss 1137 7,83 6,85568 7,60 7,17448 7,65 6,61912 7,66 6,60

Kopā (2006/2007) 3065 7,71 6,80Kopā (2005/2006) 4437 7,79 6,99Kopā (2004/2005) 2966 7,61 6,60Kopā (2003/2004) 4880 7,36 6,19Kopā (2002/2003) 4174 7,44 5,83Kopā (2001/2002) 3035 7,39 5,86Kopā (2000/2001) 1006 7,59 6,30

1. Materiāla apjoms un novitāte.

2. Materiāla pasniegšanaspieejamība.

3. Pasniedzēja un auditorijaskontakts .

4. Teorētiskais priekšmeta līmenis .

5. Praktiskā priekšmeta novirze.6. Aktīvo mācību metožu

izmantošana.

7. Liter. un māc. Metod. līdzekļunodrošinājums.

8. Tehnisko mācību līdzekļuizmantošana.

9. Iespēja saņemt konsultāciju.

The students’ evaluations in the areas of “Amount and novelty of the material”, “Availability of instruction under the study programme”, “Contact of the lecturer and the audience”, “Theoretical level of the study subjects”, and “Practical orientation of the study subjects” can be considered as really good. There is no significant difference between the evaluations given in Riga and branches. However, it should be taken into consideration that that the students in Riga and Jelgava gave not very high evaluations (5,2) in the area Use of technical means in the study process, which of course the Study Programme Council takes in consideration in work with the academic staff.

5.a.formaSTUDENTS SURVEY RESULTS

Specialitāte: Sabiedriskās attiecībasPilsēta: Rīga

Studentu apmierinātības līmeņa ar mācībām augstskolā kopējie

rādītāji

Mācību gads: 2006/2007Semestris: RudensKurss: VisiApmācības valoda: VisasApmācības forma: VisasRanžējums: pēc 2.

N p/k

Filiāles Anketu skaits

Anketēšanas vidējā balle

(tabulas 6,7,8 pozīcijas vid.

nozīme)

Studentu domu par augstskolu

maiņas indekss (1. jautājums)

Apmierinātības pakāpe ar mācībām

augstskolā (2. jautājums)

Pasniegšanas kvalitāte (3.

jautājuma 1.-5. punkts)

Nodarbību

metodiskā

nodrošinājuma

līmenis (3. jaut.

6.-9.punkts)

1 2 3 4 5 6 7 8

1. Rīga 273 6,98 0,05 6,89 7,58 6,482. Daugavpils 10 9,07 0,20 8,61 9,07 9,533. Rēzekne 70 8,01 0,06 7,99 8,08 7,97

Kopā (2006/2007) 353 7,22 0,05 7,15 7,71 6,80 Kopā (2005/2006) 525 7,27 -0,03 7,04 7,79 6,99 Kopā (2004/2005) 344 6,98 -0,08 6,67 7,63 6,64 Kopā (2003/2004) 595 6,72 -0,12 6,60 7,36 6,19 Kopā (2002/2003) 496 6,69 -0,13 6,81 7,44 5,83 Kopā (2001/2002) 328 6,60 -0,10 6,56 7,39 5,86 Kopā (2000/2001) 106 6,64 -0,04 6,02 7,59 6,30

On calculating the average value and visualizing the data in a form of a graph, it has become obvious that the greatest satisfaction with the study process expressed the students from Rēzekne and Daugavpils. The activity of the branch was looked into in a greater detail and the results of the analysis

7,22BSA

were discussed in at an enlarged meeting of the Study Programme Council in July 2007. Similarly, the fact that the average pint in Riga (6,98) is lower compared to the average (7,22) in the programme in general.

6,98

8,01

9,07

4 5 6 7 8 9

Rīga

Rēzekne

Daugavpils

Anketēšanas vidējā balle pēc filiālēm

Students satisfaction with studies at the higher school general indicators

Anketēšanas vidējā balle

7,27

6,606,64 6,69 6,72

6,98

7,22

5,00

5,50

6,00

6,50

7,00

7,50

8,00

Kopā(2006/2007)

Kopā(2005/2006)

Kopā(2004/2005)

Kopā(2003/2004)

Kopā(2002/2003)

Kopā(2001/2002)

Kopā(2000/2001)

Apmierinātības pakāpe ar mācībām institūtā

7,046,81

6,56

6,02

7,15

6,676,60

5,00

5,50

6,00

6,50

7,00

7,50

8,00

Kopā(2006/2007)

Kopā(2005/2006)

Kopā(2004/2005)

Kopā(2003/2004)

Kopā(2002/2003)

Kopā(2001/2002)

Kopā(2000/2001)

Pasniegšanas kvalitāte

7,367,447,397,717,797,637,59

5,00

5,50

6,00

6,50

7,00

7,50

8,00

Kopā(2006/2007)

Kopā(2005/2006)

Kopā(2004/2005)

Kopā(2003/2004)

Kopā(2002/2003)

Kopā(2001/2002)

Kopā(2000/2001)

Nodarbību metodiskā nodrošinājuma līmenis

6,80

5,835,86

6,30

6,99

6,64

6,19

5,00

5,50

6,00

6,50

7,00

7,50

8,00

Kopā(2006/2007)

Kopā(2005/2006)

Kopā(2004/2005)

Kopā(2003/2004)

Kopā(2002/2003)

Kopā(2001/2002)

Kopā(2000/2001)

The final conclusion arrived at on processing of the data obtained from the students’ survey is as following: the students evaluated the highest the quality of instruction (7,71). And this is understandable since the Institute’s policy for many years has been to involve into the study programmes implementation skilled specialists with extensive teaching experience. Thus, in Riga 52% of the teaching staff member hold academic degrees. The Institutes administration board will pursue the efforts towards improving the average evaluation (6,80) earned in methodological support for the study process.

7.4. Students’ participation in improvements to the study process

The students’ participation in improving the study process:

The students survey data concerning the study process, the standard of teaching, and desired improvements are considered and fed into the curriculum;

Four students (2 - full-time day department - V.Ostapčuks, A.Zariņa) and 2- pat-time (A.Smirnovs,V.Sovans) work in the study Programme Council and can always express the students opinions concerning any issue in the study process;

The students’ survey data concerning the study process are taken into consideration, evaluation of the teaching quality and desires are taken into consideration in compiling the curriculum;

The groups’ seniors are kept informed on the exam period plans; The BIA Students’ Parliament organizes the students’ life at the

Institute and ensures the information exchange between the administration and the students;

The Students’ Parliament organize the students activities in their free time (discotheques, tourist trips, hiking).

8. Academic staff involved in the programme implementation during the period of self-evaluation

8.1. Number of academic staff members involved in the programme implementation, their academic degrees and positions

Training of managers of public relations (specialists-practitioners) involves realization of the study plan content. Professional academic staff delivers the study subjects on the study plan: professors, docents (assistant professor), lecturers holding academic degrees, as well as practitioners ensuring development of practical skills and abilities.

Table 8-1 presents the data on the study courses delivered on the BIA PBSP ”Public Relations”, and information on staff members involved in the study courses delivery, their Academic positions, titles and degrees as well as the labor relations with the Baltic International Academy. The table gives and overview of the academic staff involved in the programme realization. The table has been created to demonstrate that the requirements for the accreditation have been met:elected teaching staff (50%) and the doctoral degree holders in relevant branch of science (30%).

Data on academic staff involved in implementation of the PBSP ”Public relations”.

Table 8-1.

N Study courses Sem CP Teaching staff Member

Decree or education Notes. Position

General Professional and general educational study courses(Part A)

1. PR theoretical basics 1 2 E.Kačane MBA; philologist Principal job

Docent

2. Introduction into higher mathematics

1 2 V.Šarapovs Dr.sc.ing. Principal job

Asoc.profE.Liepa Dr.math. Princip

al jobDocent

3. Logic 1 2 V.Kačans Dr.phil. Principal job

Asoc.profI.Boļšakovs MA( philosophy) Princip

al jobLecturer

4. Basics of jurisprudence 1 2 R.Matvejeva lawyer; MBA Principal job

Lecturer.

5. Management 2 2 D.Usmanova Dr.oec. Princip Docent

al job6. Mass communications

theory 2 2 L.Kaširina Dr.philol. Princip Docent

A. Priedītis Dr.philol. Principal job

Asoc.prof.

7. Rhetoric 2 2 A.Gabrieljan MBA; Principal job

Lecturer

V.Svirskis MA( philosophy) Part-time

Lecturer

8. Mathematical methods in statistical data processing

2 2 V.Šarapovs Dr.sc.ing. Principal job

Asoc.profE.Liepa Dr.math. Princip

al jobDocent

9. Marketing 3 3 D.Usmanova Dr.oec. Principal job

Docent

10 Principles of working out a thematic outline for mass-media

3 2 I.Ivļeva Dr.philol. Princip DocentI.Zemniece MBA Princip

al jobLecturer

11 Vispārējā psiholoģija 3 2 I.Plotka Dr.psych.. Princip Asoc.profŅikiforovs O, Dr.psych.. Princip

al jobDocents.


4 4 V.Kačans Dr.phil. Principal job

Asoc.prof

13 Principles of advertising 4 2 M.Gunare Candid. of polit.science Princip Docent. P.Antropovs Engineer (civil engineering) Princip

al jobLecturer


4 2 I.Boļšakovs MA (phil) Principal job

Lecturer

15 Philosophy 4 2 V.Kačans Dr.phil. Princip Asoc.profI.Boļšakovs MA( philosophy) Princip

al jobLecturer

16 Means and technologies in communication with a target audience

5 4 M.Gunare cand.of.polit science Princip DocentN.Sotikova MBA; philologist Princip

al jobDocent.


5 2 I.Boļšakovs MA (phil) Principal job

Lecturer

18 Sociology 5 2 L.Jermolajeva Mg. soc.sc. Principal job

Docent

19 Conflictology 6 2 V.Krieviņa Dr.biol. Principal job

DocentL.Jermolajeva Mg. soc.sc. Princip

al jobDocent

20 Political science 6 2 I.Ostrovska Dr.phil. Principal job

Asoc.prof.K.Daukšts Dr.hist. Part-

timeDocents

21 Image projecting and outlining of a PR campaign

7 3 V.Kačans Dr.phil. Principal job

Asoc.prof

Courses developing basic communication and organizational skills (Part A.)

1. Business Latvian language

1 3 E.Kačane MBA; philologist Principal job

Docent

N.Sotikova MBA; philologist Principal job

Lecturer

2. I.Popova Dr.philol. Princip Docent

Business foreign language

1 3 L.Bavrina MG.phil Principal job

Docent

3. Information science and language of programming

1 2 Adjutovs Dr.math. Princip DocentsD. Zagulova Dr.med. Princip

al jobDocent

Professional PR specialization study courses (Part B.) 1 Microeconomics 1 2 S.Stradiņa Dr.oec. Princip Docent

V.Ivaščuks Mg.soc sc Part-timed

Lecturer

2 Practicum: graphic design and computer technologies for publications

1 2 M.Adjutovs Dr.math. Princip DocentsD. Zagulova Dr.med. Princip

al jobDocent

3 Practical stylistics of Latvian (Russian) language

2 4 L.Kaširina Dr.philol. Princip Docent I.Zemniece MBA Princip

al jobDocent

4 Practicum: Business foreign language

2 4 I.Popova Dr.philol. Princip DocentT.Kužļeva Mg.paed Princip

al jobLecturer

5 Macroeconomics 2 2 S.Stradiņa Dr.oec. Princip Docent D.Usmanova Dr.oec. Princip

al jobDocent

6 Principles of mass-media genre text writing

2 2 I.Ivļeva Dr.philol. Princip Docent I.Zemniece MBA; Princip

al jobDocent

7. Annual (course) paper s: "management “or "Theory of mass communication ".

2 academic staff members involved in the study programme

8 Methods in photo, radio and TV journalism

3 2 I.Ivļeva Dr.philol. Princip Docent A.Jakovļevs Journalist Part-

timeLecturer


3 2 B.Borisovs Cinematography spec. redactor, Princip Docents P.Antropovs Engineer (civil engineering) Princip

al jobLecturer

10 Practicum: technologies in mass-media text-writing

3 3 I.Ivļeva Dr.philol. Princip Docent I.Zemniece MBA; Princip

al jobDocent

11 Corporate statistics and economic performance

4 2 L.Pļevako Dr.oec. Princip DocentsE.Liepa Dr.math. Princip

al jobDocent

12 Accounting and analysis of economic performance

4 2 T. Andrejeva

Mg.oec.

Principal job

Docent

13 Mass-media and mass communications in PR practice

4 2 L.Kaširina Dr.philol. Princip Docent A. Priedītis Dr.philol. Princip

al jobAsoc.prof.

14 Course paper: "Marketing" or “principles of advertising”.

4 academic staff members involved in the study programme


5 3 A.Litvinčuks Dr.sc.ing. Principal job

Docents G.Usovs Dr.oec. Pamat Docents

16 Social psychology 5 3 V.Kuņickis Cand.of sc. in philosophy Part- DocentsL.Jermolajeva Mg. soc.sc. Princip

al jobDocent

17 Practicum: Technologies of advertising and speech text writing

5 2 L.Kaširina Dr.philol. Princip Docent N.Sotikova MBA; philologist Princip

al jobDocent


6 2 G.Usovs Dr.oec. Principal job

Docents

19 Legal support in mass ,edia and PR activities in the LR and EC

6 2 V.Bagirovs lawyer Princip DocentsT.Jurkēviča Mg. soc.sc. Princip

al jobLecturer

20 Relational with governmental and local structures

6 2 A.Iļjina MBA Principal job

Lecturer

A.Gabrieljan lawyer, MBA; Principal job

Lecturer


6 2 I.Plotka Dr.psych. Part- Asoc.prof.V.Petļaka Mg. psych. Part-

timeLecturer

22 SA finansu un banku jomā

6 2 V.Davidovs philologist Princip LecturerI. Dimante Dr.philol. Princip

al jobAsoc.prof.

23 Annual (course) paper: "Conflictology ", "PR in banking and finance ", "Methods of staff management ", or "Corporate image and corporate culture".

6 academic staff members involved in the stuyd programme

24 PR and business of advertising

7 2 P.Antropovs Engineer ( civil engineering) Principal job

Lecturer

25PR practice in strategic and global marketing

7 3 M.Gunare cand.of.polit science Principal job

Docent


7 2 A.Iļjina MBA Principal job

Lecturer

A. Priedītis Dr.philol. Principal job

Asoc.prof.

27 Crisis communications 7 2 V.Krieviņa Dr.biol. Principal job

Docent

28 Fundraising 7 2 I. Dimante Dr.philol. Princip Asoc.prof. V.Davidovs Philologist. Princip

al jobDocents

29 SA prakse globalizācijas procesos

7 2 V.Davidovs Philologist. Princip Docents A. Priedītis Dr.philol. Princip

al jobAsoc.prof.

30 European studies 7 2 A. Priedītis Dr.philol. Principal job

Asoc.prof.

Elective study courses (Part C.)1. Banking and finance

relations 3 2 B.Heimanis

Dr.oec.

Principal job

Docents

2. Practicum: rhetoric 3 2 N.Surins philosopher Principal job

DocentsI. Dimante Dr.philol. Princip

al jobAsoc.prof

3. History of religion 4 2 A.Podmazovs Dr.phil. Part-timed

Docents

4. Practicum’s: Business accounting and correspondence

4 I. Dimante Dr.philol. Principal job

Asoc.prof

5. Practice of PR management under the regulation of united Europe

4 2 I. Dimante Dr.philol. Principal job

Asoc.prof

6. Regional branding in Latvia

5 2 A. Priedītis Dr.philol. Principal job

Asoc.prof.

7. Business etiquette 5 2 V.Semjonova Mg. phil. Principal job

Lecturer

8. Non-verbal communications

5 2 N.Sotikova MBA; philologist Principal job

Docent

V.Semjonova Mg. phil. Principal job

Lecturer

9. Territorial marketing 7 2 P.Antropovs Engineer ( civil engineering) s Principal job

Lecturer

10 Currency transactions 7 2 A.Mašarskis Dr.oec. Principal job

Docents

11 Contemporary foreign journalism

7 2 I.Ivļeva Dr.philol. Princip DocentA. Priedītis Dr.philol. Princip

al jobAsoc.prof


7 2 A.Mašarskis Dr.oec. Princip DocentsD.Usmanova Dr.oec. Princip

al jobDocent

Practice in Professional Bachelor study programme Practice: Technologies in mass-media text writing

2 2 I. Dimante Dr.philol. Principal job

Asoc.profE.Kačane MBA; philologist Princip

al jobDocent

I.Zemniece MBA Principal job

Docent

N.Sotikova MBA; philologist Principal job

Docent

Practice: Multimedia technologies: preparation and setting up

3 4 M.Adjutovs Dr.math. Princip Docents P.Antropovs Engineer (civil engineering) Princip LecturerB.Borisovs Cinem. spec., redactor Princip

al jobDocents

D.Zagulova Dr.med., Art school diploma, designer

Principal job

Docent

Practice: Management of media relations

4 2 P.Antropovs Engineer (civil engineering) Princip LecturerB.Borisovs Cinem. spec., redactor Princip DocentsV.TerOganezov journalist Part-

timeLecturer

5 4 A.Jakovļevs journalist Part-time

Lecturer

Practice: Electronic means in mass communications

B.Borisovs Cinem. spec., redactor Principal job

Docents

Practice: Inner and external corporate communications

6 6 P.Antropovs Engineer (civil engineering) Princip LecturerA.Iļjina MBA Princip

al jobLecturer

Pre-diploma practice

8 8 academic staff members involved in the stuyd programme

*For Daugavpils, Liepāja, Jelgava, Rēzekne branches PBSP ”Public relations” the data on the academic staff involved in the study programme implementation see in Appendix Nr. 6.

8.2. Adequacy of the teaching staff members’ qualifications for the goals and objective of the study programme

During the year and a half since the previous accreditation the higher Professional Bachelor programme ”Public relations” 57 people from BIA academic staff have been involved in the programme implementation, including 46 (81 %) for whom BIA is the principal place of employment, which is confirmed by the labour agreements concluded for an indefinite term and the tax record books of the persons concerned, which can be found at the BIA Personnel department, un 11 (19%) people who work at the BIA part-time.

The table below gives information concerning the structure of the teaching staff composition, who work in Riga and also travel for work to the branches (Table 8-2). Form the total number of the teachers 21 (50%) are doctoral degrees holders, 2 (7%) people have the degree of a candidate of science (traditionally considered analogues to the doctoral degree ) and 12 (28%) people are Maste degree holders (see Table 8-3). Besides, owing to the practical orientation of the study programme specialists – practitioners involved in the programme implementation in Riga – 7 (17%) people with higher education from the field of PR and neighboring fields.

Table 8-2 and table 8-3 reflect the percentile of the teaching staff involved in the programme BIA PBSP ”Public relations” working in Riga and going to the study trips to the branches.

Table 8-2.

Teaching Assistants Lecturers Docents As. professors and

staff professors

Total: 42 no 13 25 4

8-3.Table

Teaching staff

Higher academic or higher professional education

Academic degree Academic degree (doctoral or candidate of science degree)

Total: 42 7 12 23

Staff involved in the study programme

Total

Including doctoral degree holders (and can. of sc.

degree)

Incl. Master degree holders

Including professionals

practitioners with higher education

Number (%) people

% people.

% people.

% people %

42 100 21 50 2c.ofsc.

5 12 28 7 17

Hence the programme is also being implemented at the BRI branches (Daugavpils, Liepāja, Jelgava, Rēzekne), also there the academic staff team operates, which is an extension of the team working in Riga. Instructors from these cities holding doctoral or master degrees are involved in the programme implementations there. In such a way, a team of instructors is formed employed both full-time and part-time. For part-time work instructors from the higher education establishment of the cities or area are employed. Such staff policy when a combined team made up both from Riga instructors and local instructors allows meeting one of the requirements that at least 50% of the staff are employed full-time, while at least 30% of the staff are doctoral degrees holders. Data given in the Table 8-4 and Table 8-5 demonstrate that these basic requirements are met both in Riga, and in branches.

Table 8-4.

Teaching staff Total Incl. working at the BIALocation People,

number(%) Principal job part-time

people % people %Daugavpils 37 100 28 75,7 9 24.3

Liepāja 29 100 21 72,4 8 27,6Jelgava 46 100 33 71,7 13 28Rēzekne 66 100 48 72,73 18 27,27

Table 8-5.

Teaching staff Total Including doctoral degree holders

(and can. of sc. degree)

Incl. Master degree holders

Including professionals practitioners with higher education

location People

number

. (%)

People

number.

% People

number.

% People

number.

% People

number.

%

Daugavpils 37 100 14 37,8 4 z.k

10,8 16 43,3 3 8.1

Liepāja 29 100 15 51,7 2z.k

6,8 9 31,0 3 10,3

Jelgava 46 100 25 54,35 3z.k

6,5 13 28,3 5 10,9

Rēzekne 66 100 32 48,49 3 z.k

4,55 26 39,4 5 7,57

All the 57 people have entered long-term labor relations with the BRI according to the information of the BRI Personnel Department. The data obtained demonstrate that the personnel involved in the programme have sufficiently high qualifications. High proportion of doctoral degree holders is achieved through drawing into the prgramme the local academic force.

Involved in the study programme implementation

Incl. working at BIAIn the study programme

implementationTotal

Proc. (%) Principal job part-timeNumber

of people.% Number

of people%

42 100 33 78 9 22

8.7. Policy of the academic staff development: selection, renewal, training and development

The administration BIA PBSP ”Public relations” (the Head of the programme and the Council of the Programmed) realizing the teaching staff development sees their central tasks as follows:

to encourage the staff to conduct research, to improve qualification, to recommend the staff member without an advanced degree to pursue doctoral studies;

to acquire advanced degrees corresponding to the subject taught; to replenish the teaching staff with young specialists; to ensure the teaching staff members participation in the research

projects, seminars, and scientific conferences; to give opportunity to do various qualification improvement courses; to encourage the staff to pursue further education and do traineeship

(internship) in foreign countries; to collaborate with colleagues from other study programmes, to get

engaged in experience exchange with teachers fro Latvia and other countries;

to draw guest-teachers for work in the programme.

As concerns facilitation of quality work of the teaching staff: to ensure the teachers’ access to the technical equipment

available at the; to provide the teachers with recent specialist literature.

From the tables below we can see that in response to the efforts on the part of the programme administration the teaching staff members are trying to improve their academic and scientific qualifications. First of all, BIA and the study programme administration are interested to increase the number of the doctoral degrees holders in the programme. Currently, 8 people of the teaching staff are doing doctoral studies ( see table.8.-7). The administration of the programme strive to create motivation to pursue studies for the doctoral degree in most promising Master students In 2005 6 people – E.Kačane, A.Fiļipovs,.Krieiņa, Semjonova, N.Sotikova, I.Zemniece, completed Master studies and three of them started doctoral studies in 2006.

Besides there are several Master degrees holder who have decided to pursue different Master studies thus acquiring a new direction of development, see the information in the table 8-11..

BIA teaching staff members doing Masre or doctoral studies as of 23.05.2007.

Name, SurnameHE

establishment Branch Residents atTelephon

e

Vladimirs Bagiros

Belarus State university of Economics

post-gradute course Rīga

Eksporta ielā 2-37, Rīga 29235328

Ludmila Barina LUDoctoral studies Rīga

Puškina ielā 19-16, Rīga 26585834

Iea Berkmane LUDoctoral studies Rīga

Aiācijas ielā 19-50, Rīga 29575720

Iļja Boļšakos LUDoctoral studies Rīga

Elīras ielā 11-1, Rīga 29705602

Jeļena BrakoskaDaugavpils University

Doctoral studies Daugapils

Grodņas, 15-17, Daugapils 26270298

Ļuboa CeļapītereDaugavpils University

Doctoral studies Rēzekne

Rūpnīcas ielā 3-16, Rēzekne 26391126

Theoretical part

completed in 2006

Inta ČamaneDaugavpils University

Doctoral studies Jēkabpils

Filozofu ielā 14, Jēkabpils 29156395

Žanna Černoštana


post-gradute course Rīga

aļņu ielā 26-20, Rīga 29228827

Ilga GorsāneDaugavpils University


Dārzu 37a-69, Rēzekne 29474673

Aleksejs HotuļesDaugavpils University


išku ielā 28-7, Daugapils 29883076

Sergejs IgnatjesDaugavpils University


ecružina m.3-15, Silmalas pagasts, Rēzeknes rajons 29456599

Līga Jermolajea LUDoctoral studies Rīga

Aglonas ielā 10/1-46, Rīga 28332105

Renāta KonopeckaKaļiningrādas alsts uniersitāte

post-gradute course Daugapils

Kr.aldemāra ielā 31-1, Daugapils 29720140

Irina Kopeikina LUDoctoral studies Rīga

Tālaas gate 11-18, Rīga 29459196

Ļuboa MackeičaDaugavpils University


Jātnieku ielā 42a-26, Daugapils 29866426

Olga MaļceaDaugavpils University


Zeļinska ielā 5-34, Daugapils 29747235

Ians Mihailos LUDoctoral studies Rīga

Sofijas ielā 4-29, Rīga 26146051

Setlana Miļuse


post-gradute course Daugapils

Gimnāzijas ielā 22-8, Daugapils 29297505

Irina Osobskaya TSIDoctoral studies Rīga

Nadežda Pazuhina LKA Doctoral studies Rīga

Prūšu ielā 17/2-7, Rīga 29893302

Theoretical part

completed

Margarita PetroaKaļiningrād state university

post-graduate course Daugapils

Jātnieku ielā 79-50, Daugapils 25967112

Jānis Radionos TSIDoctoral studies Daugapils

Teātra ielā 15/17-24, Daugapils 29297380

Inese Ratanoa


post-graduate course Rīga

Zolitūdes ielā 46/1-12, Rīga 29231088

alentīna RumjanceaDaugavpils University


Arhitektu ielā 24-36, Daugapils 29195676

Jānis Sprukulis LUDoctoral studies Rīga

Tautas ielā 2-56, Rīga 29299887

Olga StrognackaSt .Petersburg state university

post-graduate course Daugapils

18. Noembra ielā 428-10, Daugapils 29650577

alentīna ainskaDaugavpils University


Miera ielā 14, Rēzekne 26590421

Ņina ēereBANKU AUGSTSKOLA

Doctoral studies Rīga

Maskaas ielā 170/2-84 26799982

Jekaterina ozņuka LUDoctoral studies Rēzekne

Kooperatīa šķērsielā 11-18, Rēzekne 26772241

Jekaterina Žukoska RTUDoctoral studies Rīga

Lubānas ielā 14-77, Rīga 29189644

Besides doing doctoral and Master studies teaching staff members involved in the study programme improve their qualification doing the course “Didactics of higher education". The teachers appreciate the courses highly, and those have become an integral part of the teachers’ activity enabling the teachers to continually develop and improve their performance.

BIA teaching staff member shaving gone to the professional development didactic courses.

( s of 03.09.2006.)

Table 8-12.

Surname NameHE

establishment code period city

Adjutos Mihails LU 059215.09.2004. - 19.01.2005. Rīga

Andrejea Tatjana LU 059415.09.2004.-19.01.2005. Rīga

Antropos Pjotrs LU 059515.09.2004.-19.01.2005. Rīga

Bruksle Ieva LLU 030517.01.2005. - 14.03.2005. Rīga

Caurkubule Žanna LU 007415.10.2002. - 01.02.2003. Rīga

Dobreņkaja Elīna LLU 00012225.03.2003. - 18.06.2003. Liepāja

Geršoičs Stanislas LLU 00012525.03.2003. - 18.06.2003. Liepāja

Gorsāne Ilga LLU 00005406.11.2002. - 12.03.2003. Rēzekne

Hotuļes AleksejsDaugavpils University 1451

23.10.2002. - 11.12.2002. Daugapils

Ignatjes Sergejs LLU 00005506.11.2002. - 12.03.2003. Rēzekne

Ianos Igors LLU 00005606.11.2002. - 12.03.2003. Rēzekne

Jefremos ladimirs LLU 027324.09.2004. - 03.12.2004. Rīga

Jurkeiča Tatjana LU 060715.09.2004. - 19.01.2005. Rīga

Larionos ArkādijsDaugavpils University 1458

23.10.2002. - 11.12.2002. Daugapils

Matejea Rimma LU 071307.03.2005. - 28.06.2005. Rīga

Mironoa Zoja LU 016917.02.2003. - 02.06.2003. Rīga

Patmalnieks Artūrs LLU 00006506.11.2002. - 12.03.2003. Rēzekne

Petļaka iktorija LU 062815.09.2004. - 19.01.2005. Rīga

Pļeako Leonīds Daugavpils University

03.10.2003. - 19.12.2003. Rīga

Ruperte Indra LLU 00016225.03.2003. - 18.06.2003. Liepāja

Semjonoa Nadežda LLU 028824.09.2004. - 03.12.2004. Jelgaa

Sergejes Igors LLU 00006906.11.2002. - 12.03.2003. Rēzekne

Stankova IngrīdaDaugavpils University

1447

23.10.2002. - 11.12.2002.

Daugapils

Strognacka Olga Daugavpils University 1431

23.10.2002. - 11.12.2002. Daugapils

Usmanoa Diljara LU 016117.02.2002. - 02.06.2003. Rīga

Zagulova Diāna LU 064315.09.2004. - 19.01.2005. Rīga

8.5. The teaching staff involved in implementation of higher education study programme must be skilled and competent in order to ensure the development of the required research skills, acquisition of theoretical knowledge, skill and abilities

(List of publications of the teaching staff members see in more details in Appendix 5)

PBSP „Public relations” cooperation with the employers.

This year the administration of the study has significantly amplified the constructive contacts with the employers. which are indispensable not only in the course of practice but also in order to ensure work placement( jobs) for the BIA graduates. required

In ac.year 2006/07 practice realization took place at approximately 300 various organizations, with whom tri-lateral agreement on co-operation were made. With a number of organizations long-term relationships have formed (see Appendix 1.).

When choosing the place for study practice priority is given to the organizations operating in the field of Pr, marketing and advertising. The organizations can be subdivided into 5 groups:

- Pr and advertising agencies;- Periodicals and magazines;- Television and radio;- Ministries and self-governments;- Commercial and non-governmental organizations.

In order to facilitate co-operation with the employers the following events are organized:

- Representatives form organizations sit on the commission when the report on practice are being presented;

- Employers take part in „Karjeras dienās” ( Career days), held on a regular basis at BIA Rīga and all the branches;

- Mutual participation in „Apaļā galda”(Round table) events, discussions concerning the role of a PR manager and his/her significance in the system of management;

- informative talks with the employers and organizations;- meetings with the employers at the regular annual exhibition

„Darbs.Studijas.Karjera” (“Work. Study, Career”) ;- distribution of informative letters concerning realization of the study

practice (see Appendix with the text of the Letter).

In order to look more closely into the possibilities of work placement ( jobs) for the graduates in November, 2006 at the exhibition „Darbs.Studijas.Karjera” (“Work. Study, Career”) a survey of employers was conducted..

160 organizations were surveyed, where the students went for study practice, as well as the practice leaders. The data of the survey are seen below (% percentile of the number of the respondents):1.Does your organization need PR managers? Very much – 32It does, but with work experience– 41For the time being, no – 272.How do you evaluate BIA PBSP „Public relations” students’ training ?Positive – 72Satisfactory – 21Unsatisfactory – 73. Are you considering hiring BIA PBSP „ Public relations” graduates for permanent work?Yes, we will – 38We are considering the possibility – 32We need the specialists with work experience - 40

9. Financing and infrastructure for the period of self –evaluation

9.1. Sources of financing of the study programme “Public relations”

Financing of the study programme” Public relations” comes from: • tuition fee paid by the students; • income from the creative, research and scientific activities, including conferences; • donations and charity.

Tuition feeTuition fee per semester (Ls)Ac.year 2006/2007 2005/2006

Full-time studies 380 760Part-time studies 250 500

«Baltic International Academy» Ltd. Budget distribution and expenditure in 2006

«Baltic Russian Institute» Ltd. Budget distribution and expenditure in 2004

I. Higher School’s incomings .

Types of earnings Amount (Ls)1.Subsidy from general incomings

2.Own incomings from tuition fees 3 882 645

3.Subsidies (grants) for research projects 4 717

4.Other budget financing for research projects (LR state programmes, LR commissioned research etc.)5.Earnings from research contractual obligations fulfillment, where financing does not come from the LR budget

2 408

6.Financing for research projects from international foundations Incl. for research projects form international foundations

17 349

7.Own earning from rent 30 155

8.Other earnings (the principal ones): 95 7958.1. books retail sales 77 4108.2 financial investments 12 9258.3other 5 460

Total 4 033 069

II. Higher School’s Expenditures

Type of expenditure Code Amount Ls %

Total payments 1100 1 967 783 57.27

including Salary to the academic staff members

1 392 151

Salary to the administrative staff members 575 632LR employer’s social insurance obligatory payment 1200 414 125 12.o5

Business trips and other business travel expenses 1300 57 610 1.68Payments for services 1400 602 761 17.54Acquisition of material, energy resources , water and inventory (value up to Ls 50,0 per unit )

1500 103 098 3.o

totalIncluding central heating, lighting and acquisition of energy carrier materials

1520 89 801

Acquisition of books and magazines 1600 60 801 1.77

Subsidies and financial assistance, total.: 3000Incl. studentships 3570Incl. compensation of transport expenses 3580Capital expenditure , totally 4000 139 777 4.07 Incl. movable properties (value over Ls 50,0) 4100 139 777Other expenses 90 031 2.54Acquisition of goods for retail selling 77 579Total expenditures 3 435 986 100

9.2.1. Material and technical resources and facilities used by the study programme “Public relations”, area and short description

Lomonosova iela 1/24 Lomonosova iela 4 Piedrujas iela 3

Number of rooms Sq.m. Number

of rooms Kv.m. Number of rooms Sq..m.

Study rooms, halls 16 1094 30 1355 24 1047Libarry 4 207 - - 4 98

Computer classes - - 8 235 3 157Administrative facilities 3 65 28 757 17 311

Coffee shop 1 113 1 117 1 124Rooms for sports and

rest 1 640 - - - -

Othr - 97 - 968 - 6262216 3432 2363

9.2.2. “Public relations” studiju programmas izmantojamo telpu platības īss raksturojums (01.05.2007.)

9.2.2. Computer equipment for the study rooms BSA RīgāLomonosova ielā 4.

Additional equipment available for the study programme “Public relations”

Equipment Rīgā, Lomonosova ielā 1/24, 4

Daugavpilī,Dzelzceļu 3 un18. Novembra 161

Printers 6 4Scanners 3 1Copying equipment 2 2OHP 5 2Tape-recorders 3 3Halogen lamps 8 8Multimedia projectors 4 2Digital cameras and reflecting (mirror) cameras

2 1

Video-cameras 2 -TV+video player 6 1

BSA as of 2006 material provision (computer equipment ) total:

Study room Processors proc. speed

RAM, MB

CD rakst

HDD

Video cards

1.

401 – 12 iMac Power PC G4

1650 768 MB

CD-DWD-RW

120 – 200

ATY,RV350M10:AGP VRAM 64 MB

403 – 13 Pentium IV

1400 128 MB

- 20 Nvidia Riva TNT32Mb

403 – 6 Pentium II

400 64 MB - 10 S3 Trio 4Mb

403 – 10 Pentium 300 128 MB

- 8-10

4-8Mb

403 – 5 Celeron 1700 128 MB

- 40 Nvidia GeForce 64Mb

404 – 14 Celeron 1700 256 MB

CD -ROM

40 Nvidia GeForce 64Mb

405 – 16 Celeron 1700 256 MB

CD -ROM


01 Apple PowerBook G4

1300 1 GB CD-DWD-RW


total 77

9.3. Methodical provision for the study programme “Public relations”.

BSA Central library system

The study programme uses the BSA bibliotēku, where a special section has been formed for the programme needs.

BSA Library is a LATABA member, Juridisko bibliotēku Konsorcija (Consortium of Law Libraries) member;

BSA Library staff work at the LATABA section; BSA Library is organized and work in conformity with the LR

legislation on academic libraries; BSA Library received accreditation in September 2007.

Methodical provision for the study programme “Public relations ”

Library stock as of 17.05.2007 form approximately 89643 copies (books, brochures, magazines). including:In Latvian - 16749;In the English - 3187;In Russian - 69707.

Sources of the library stock completion: The book wholesale firms: «Janus», «Polaris», «LV-Akadēmiska grāmat-

nīca», «J.Rozes grāmatnīca», «Valters un Rapa». Moscow book wholesale warehouses: «Gardarika», «Инфра – М»,

«КноРус»,"Питер”.. Riga libraries, municipal libraries.. Private collections.

№

LIBRARY

BSA copies.

Russian .

Latvian

English.

1. Rīga 36300 29251 4385 2664 2. Daugavpils 17294 14235 2933 1253. Liepāja 10654 8155 2381 1184. Jelgava 12521 9145 3253 1235. Rēzekne 8364 5936 2321 1076. Ventspils 4510 2984 1476 50

Foreign publishing houses – «PEARSON», «WILEY», «OPEN UNIVER-SITY PRESS», «THOMSON wadsworth», «ELSEVIER», «OXFORD uni-versity press»; «European Journal of Psychology»

Subscription to magazines and other periodicals:

Subscription to magazines and other periodicals is carried out through the following structures: «Latvijas pasts»( “Latvia Post Office”, «Merion – Press», «Subscription center «Diena»;“Preses apvinība P.K.S.”

In 2007 more than 165 titles of were subscribed to.

№ Sections Titles Russian Latvian English1 Jurisprudence 23 20 32. Economics. 54 36 12 73. Advertising, PR. 7 7 - -4. Politics, Philosophy. 22 16 - -5. Psychology. 17 14 5 1-6. Education. 15 12 2 1-7. Linguistics. 5 5 - -

Laikrakstu un žurnālu abonēšana notiek sekojošās firmās: “Latvijas

Pasts”, Merion-Press”, Abonēšanas centrs – “Diena”, “Presapvinība P.K.S.”

2007. gadā tika abonēti vairāk nekā 165 nosaukums.

№ Nodaļas Nosaukums krievu val.

latviešu val.

angļu val.

1. Tiesībzinības. 23 20 3 -2. Ekonomika. 54 36 12 73. Reklāma. PR. 7 7 - -4. Filozofija. Politika. 12 10 2 -5. Psiholoģija. 22 16 5 16. Izglītība 15 12 2 17. Valodniecība 5 5 - -

Methodological guidance of the library realize:

Latvian Academic Library (systematization and catalogues of the li-

brary stock being compiled according to the UDC system; Riga CBS (Cenral library system) methodological office; Academic Library of the University of Latvia;

Library of Eurofaculty, LU.

Informative activities of the library

thematic catalogue of the library stock; electronic thematic catalogue; catalogue E-bilio -168 copies catalogue CD-biblio -82 copies electronic catalogue in English: (see the home page www.bsa.edu.lv ) ; )

; catalogue of master papers ( see the home page www.bsa.edu.lv ) ; catalogue of periodical editions; bibliography lists of new additions to the to the library stock in all the

fields of science; focused informative work and instructors; programme directors and

Rector collection of audio un video cassettes ; home page in the BSI Internet site www.bsa.edu.lv ) ; Thematic list of the editions in English in economics, psychology, inte-

rior, design (see the home page www.bsa.edu.lv ) ;

Periodical editions in English in the data base «EBSCO» data base HeinOnline – literature on law, business, collection of

documents of various countries Programmes «NAIS», «Kodeks»; Data base “LURSOFT” LETA LETONIKA Data base “RUBRICON” – 60 encyclopedias, dictionaries and full texts

of guide books; Data base “Westlaw” – literature on law and business, collection of var-

ious samples of documents. Data base”Университетская информационная система Россия”

Organization of the library members’ service:

The HSP library stock is located in reading halls; The working hours of the library are convenient for both the Day de-

partment and the Night Department students; Library Rules govern the book loans for the library members. Information booklets; Students’ survey.

http://www.bsa.edu.lv/




(Organization and structure of the library stock see in more details in Appendix)

10. External contacts of the study programme during the period of self-evaluation

10.1. Cooperation with employers Cooperation with the employers (including those offering the practical

placement for the practice) is in the centre of attention of PBSP”Public relations” Director, the practice supervisors and leaders, and therefore of the entire academic BIA staff and the BIA administration and management.

In ac.year 2006/07 a survey of the employers was conducted with the purpose to find out the interests of the employers for the programmes graduates ( see 3.1);

The programme PBSP “Public relations” has established links with organizations and persons who could offer potential practical placements. (see Table 10.1.). Watching the students during the practice and taking into account the practice leader’s recommendations and references, the potential employer is enabled to select for future employment appropriate candidates;

The employers sit on the commission when the accounts on the practice are presented. Afterwards, they are included into the make up of the qualification commission and sit on the qualification examination commission during the qualification examination. Thus the employers have an opportunity to evaluate the quality of the student’s professional training, his/her skills and abilities, put concrete questions related to the practical sphere of the PR manager’s activity.

Students getting acquainted with the prospective employers.

The practice leaders – P.Antropovs, A.Jakovļevs, organize the practical work with training purposes outside the institute; they arrange the students’ meetings with the potential employers inviting renown specialists practitioners to special events. Placement for the practice in ac.year 2006/07 was organized in firms and companies in conformity with the assignment given by the Head of the Programme

Professional practice regular work placements for the students of the PBSP “Public relations”

Table 10. -1.

Advertising and PR agencies:- TVINS-A- ...................................................Andrejs Balkovojs – t.2920430- PR LĪNIJA .....................................….. Vladislava Galkina – t..29410304- TANDEM.......................................................Aleksejs Lācis – t. 26397567- MAMUT..........................................…......Jevgenijs Oguroks – t.29236615- PETITS.............................................Svetlana Jevdokimova – t.29497687- SHARK MEDIA......................................Anžela Antonova – t.29547327- POLIGONS..........................................Aleksandrs Babkins – t.26954833- HILL&KNOWLTON....................................Ralfs Vīlands – t.29218071

Perioducals and magazines:-Baltijas kurss........................................................Olga Pavuk – t.92696445-Vesti Segodna........................................ .......Sergejs Tiščenko –t.29227038-HoReCa........................................................Jurijs Melkonovs – t.29561965-MŪSU RAJONS............................................Jurijs Melkonovs – t.9561965-МК-Latvija......................................................Jūlija Sokolova –t.29409447-KARJERA.........................................Valērijs Ter-Oganesovs – t.29228604-Biznesa Klase ..........................................Ludmila Pribiļskaja – t.26401301-ТELEGRĀFS.............................. ........................Jana Anžane – t. 7078953-PANORĀMA.................................................Jekaterina Kosse – t. 7702260-Izglītība un karjera..................... .....................Viktors Guščins –t.7245031-ČAS........................................................Ksenija Zagorovskaja – t.29434161

Television, radio, Internets:-ТV-5-“Pilsēta”....................................................Olga Briksiņa – t.29161192-МILJONS........................................... ....... Grigorijs Ņemcovs – t.29548555-BALTIJAS KRIEVU NAMS..................... Andrejs Karmins – t.29112999-INFO LENTA..................................................Jeļena Gromova – t.26350407

-RADIO Ef-Ei..........................................................Andrs Tokša –t.26550079

Organizations, firms:

-Latvijas Akadēmiskā bibliotēka... ..............Venta Kocere-29549145-Hansa-banka..............................................................Irīna Pīgozne-29217685-Bauskas alus................................................Vladimirs Barskovs – t.29495975-PAREX atklātais pensiju fonds ……. …………...Juris Punculs-29219472-LAD-PLUSS-...............................................Margarita Šalajeva – t. 29476032-ANKRAVS-.................................................Aleksejs Fedorovskis – t.7382114-NIRA FONDS- ..................................................Vadims Markovs – t.7216679-BALVA-.............................................................Natālija Puškina – t.26320825-Juniversal.................................................... …. Tatjana Ladigina – t.7358120-Jūrmalas tūre.Infocentrs……………………Solveiga Freiberga – t.7764276-PUTNIKS Tūrfirma..............................................Irēna Saboņina – t.7282627-Baltijas Pērle..................................................Marina Ļipčenko – t.-29540202- Pasaules kultūras fonds............................Svetlana Samburska – t.29579578- Rakstnieku un publicistu starptautiska organizācija--…………26589077

State bodies :-Zemkopības ministrija........................................Dagnija Muceniece-7027010-Siguldas novada dome………………………..Diāna Kondratenko-26563664-Jelgavas pilsētas dome..................................................Iveta Šurma-29417698- Rīgas pilsētas dome..............................................Sandra Grīnberga-29130895- Limbažu pilsētas dome...................................................Ilze Ozola-28605888- Ventspils pilsētas dome......................................Kristine Dulbinska-23601180

*In Branches Daugavpils, Liepāja, Jelgava, Rēzekne PBSP ”Public relations” students’ placements for practice see in separate files.

10.2. Cooperation with similar study programmes in Latvia and abroad. Guest lecturers from abroad in the study programme.

Comparison of the study subjects on the programmes and credit points earned in them in University of Ferry, University of Bormouth,

Europe Hague.

Besides evaluation based on recommendations of international professional PR association, the content of the study programme, forms and methods of studies employed in the programme were evaluated based on review of similar programmes delivered at other higher education establishments; therefore comparative analysis of study subjects and credit points earned in them was carried out. On comparison of the PBSP “Public relations” with the study programme offered at the HE establishment “Turība” it could be concluded that BIA study programme is compatible with the it. For example, PR theory courses are similar in both programmes . The difference sometimes is only in the titles of the courses, howeve,r the goals and objective are similar. Thus, the title of the study course at “Turība” is “Introduction into public relations”, but at BIA – “Theoretical basics of public relations”. Many courses fully coincide , both in the title and in content. For example, “Social psychology”, Management”, “Marketing “, “ Basics of Accounting” , “Political science”, “ Crisis communications”. However, there are some differences, for example, in planning and organization of practical work (practice), which in “Turība” PR study programme is not differentiated according to theme lines, while on BIA programme there are six theme-oriented practices, i.e., the tasks, organizational requirements, report on practice, documentation and the procedure of presentation are specially defined for each practice separately. As concerns the credit points, the extent of the practical work in both schools is completely the same – 26 CP. as concerns the free-choice courses, the students are offered courses related to the sphere of business , as BIA is oriented towards training of specialists to work in the spheres of business and finance.

Besides, the BIA programme is compared to two European higher schools and one USA Higher Education establishment. The data is summarized in a table. (see Appendix Nr. 9).All the study course included in the programs of training for PR specialists in the above schools (see the Table of comparative analysis)are in conformity with the requirements of the Standard of Profession of “Public relations Manager”. as can be seen from the Table the BIA programme “Public Relations” is broader as compared to those in other higher schools , which can be explained by the fact that the duration of the BIA programme is four years, besides the LR standard stipulates a greater extent of practice ( 6 practices – 26 CP) and , finally, the students have wide range of free-choice courses.

The degrees to be awarded on completion of the programmes. The system of training of the PR specialists in Great Britain, Holland and USA is somewhat different from the the system currently in use in Latvia. In all those states the PR specialists are conferred a Bachelor of arts degree (West European states including Great Britain), or Master of science or Bachelor of science (USA). In Latvia the training of the specialists of the similar level lead to conferrement of Professional Bachelor degree. The degree of professional Bachelor to be obtained it requires not only completion of theoretical training common for traditional Bachelor programmes, but also more profound practical training, which is ensured owing to practical courses on the programme and greater extent of practices outside the educational establishment. The BRI study programme is worked out specifically to ensure training for”manager of public relations” holding a professional Bachelor degree

Cooperation with the HE establishments from Latvia implementing similar study programmes takes place in the following areas:

- instructors exchange, the instructors taking part in the programme implementation. Thus the BIA study programme, in separate study subjects is delivered by the instructors for the following higher schools: University of Latvia; Riga Technical University; Banking Academy; Institute of Transport and Communications; Daugavpils University; Rēzekne Higher School; Jelgava Academy of Agriculture; Riga International Higher School of Economics and Business (RSEEBA); Business Higher School “Turība”;

- An agreement of cooperation has been made between the BRI and Stradins University;

- participation in and joint organization of scientific and practical conferences.

In ac.year 2006./07 the students had an opportunity to attend lectures delivered by the author of a popular monograph on the issues of PR theory and practice prof.G.Počepcova (Ukraine) and participate in a discussion; an interesting course of lectures was delivered by prof. J.Žilinska (Poland).

International Cooperation is realized with the following higher school form: European Business Schools (EBSI)(France, Ireland, Germany, Great Britain, Spain, Italy, USA); Belarus State Economic University; Moscow State University named after Lomonosov; St Petersburg State Pedagogical University named after A.Hercen (Russia), St Petersburg Baltic International Relations and Cooperation and Foreign Languages Institute (Russia).

Agreements on Cooperation made by the BRI: with Moscow State University (Russia); with International Higher School of Psychology;

with Higher School of Economics and the Humanities (Lodz, Poland ); with St Petersburg State Pedagogical University (Russia); with St Petersburg Baltic International Relations and Cooperation and

Foreign Languages Institute (Russia) and others.

(Detailed information on Agreements on Cooperation see in Appendix Nr.10)

Cooperation with the abovementioned academic institutions is realized, for instance, through foreign professors being invited to the BIA to deliver courses.

Guest lectures involved in the study programme implementation in ac.year 2006./07.

Table 10-2

BSA professional Master studies guest-lecturers’ list.

Nr.p.k.

Lecturer State Ac .year

1. Jacek Zeļinski, Doc.hum., Warsaw University, docent.

Poland 2006./2007.

2. Woiceh Kosiedowski, Dr.oec, Toruņas Universitātes profesors.

Poland 2005./2006.2006./2007.

3. Hans Limmerman, Dr.pol., Friedrich-Alexander University of Erlangen-Nuremberg professor .

Germany 2006./2007.

4. Fridrih Von Loeffeholz, Dr.oec., University of Applied Sciences in Schweinfurt, professor.

Germany 2005./2006.2006./2007.

5. Robert Heider Germany 2005./2006.6. Dither Shnaider, Klagerfurt University, professor Austria 2006./2007.7. Manfred Kerner, Dr.pol., Berlin Free University,

professor.Germany 2006./2007.

8. Judgin Etheris, Institute of European Integration, professor

Denmark 2005./2006.

9. Tofig N. Zulfugarov, Embassy of the Republic of Azerbaijan in the Republic of Latvia, Ambassador

Azerbaijan 2006./2007.

10. Jan Finferle, Embassy of the Czech republic, Ambassador

Czech Republic 2006./2007.

Agreements on co-operation: ERASMUS MOBILITY: LIST of Partner InstitutionsNr. Name, address, contact details Programm Students/total

monthsLecturers/total hours

Ac. year

1.UNIVERSIDAD DE ALICANTE (E ALICANTO1)Name: Juan Llopis /Consuelo Diaz

Address: Apartado de correos 99City & Postal Code: E-03080 Alicante Country: ESPAÑA Email: [email protected]: +34-96 590 3812 Fax: +34-96 590 9846

Economics(14.3)

PR (15.3)

1 stud. / 10 months

1 stud. / 10 months

2007 – 2008

2. Universidad Antonio de Nebrija E MADRID12 Anna Sroka, International Programmes, Campus de La Berzosa, Hoyo de Manzanares, 28240 Madrid, Spain www.nebrija.esTel: +34 91 452 11 01, [email protected]

Business Studies(04.0)

1 / 8 2007 – 2008

3. UNIWERSYTET RZESZOWSKI PL RZESZOW02Mgr Lucyna Kustra – Head of International Relations Office

35-959 Rzeszów, Rejtana 16C, Poland, tel./ fax: +48 17 872 10 71, www.univ.rzeszow.ple-mail: [email protected]

Languages and Philological Sciences (09.0)Linguistics (09.3)Translation, Interpretation (09.4)

2 stud. / 10 months2 stud. / 10 months2 stud. / 10 months

2 / 8

2 / 8

2 / 8

2007 - 2014

4. Siauliai University LT SIAULIA 01Vita KusleikieneInternational Relations Office,Vilniaus 88, LT-76285 Siauliai, LithuaniaTel: +370 41 595 742, Fax: +370 41 595 743, [email protected]

Art and Design(03)

2 stud. / 8 months

1 / 8 2006 - 2008

5. Uludağ University, Faculty of Economics and Administrative Sciences TR BURSA01Prof. Dr. İsmail Naci Cangül, Institutional Socrates Coordinator

Uludag University, Rectorate, Gorukle Campus 16059 Bursa TURKEYTel: +90.224.4428006, Fax: +90.224.4428022, www.uludag.edu.tr [email protected]

Economics (14.3)

Business Studies (04.0)

Management Science (04.0)

3 stud. / 5 months3 stud. / 5 months3 stud. / 5 months

1 / 8

1 / 8

1 / 8

2006 - 2007

6. Hacettepe Üniversitesi, TRANKARA03Prof. Dr. Selda Ö ndero ğ lu Hacettepe ÜniversitesiAB Ofisi Rektörlük Binası Alt Kat Sıhhıye06100 Ankara, Türkiye Tel: +90 312 305 41 05Fax: + 90 312 305 43 62www.hacettepe.edu.tre-mail: [email protected]

Economics (14.3)

2 stud. / 6 months

2 / 8 2007 - 2010

7. UNIVERSIDAD DE ZARAGOZA E ZARAG01D.Fernandez SolaVicerrectorato de Relaciones Internacionales – C/Pedro Cerbuna, 12 – E 50009 Zaragoza SpainTel. + 34 976 76 20 52Fax + 34 976 76 23 20 [email protected]

10 (Law) 2 stud. / 10 months

1 / 8 2007 - 2008

http://www.unizar.es/

mailto:[email protected]%20

http://www.hacettepe.edu.tr/

http://www.uludag.edu.tr/

http://www.su.lt/


http://www.univ.rzeszow.pl/


http://www.nebrija.es/

http://www.ua.es/


10. 3. Number of foreign students on the study programme

Currently information concerning BIA PBSP “Public relations” is available for any resident of EC for a number of sources. For the most part, this is the Internet portal PLOTEUS. The convenience of access to information, as well as other factors underlie the interest for the programme outside Latvia. The data in the table 10- 3. serve to prove the trend. Table 10. –3.

No. StateNumber of Students

1. Lithuania 39

2. Estonia 13. Ukraine 34. Russia 65. Belarus 1

Total 50

11.Study programme provisions in case of liquidation

See the Appendix Nr.1.

12. Plan of the study programme development

11.1. Development of the programme content, forms and methods of studies

The main principles in the study programme development were defined as providing solutions for didactical problems. The principles were set forward in line with the BIA Board attention to work of the pedagogues. In order to facilitate the PBSP ”Public relations” teaching staff members’ ad maximum qualitative work, the following provisions are made:

Create and maintain in the study process and in the work places positive atmosphere and environment, shaping positive attitudes between the students ant the instructors (meetings of students and administration held at least twice a month to air the problems which might arise);

Evaluation and reinforcement of the study programme in conformity with the self-evaluation, internal and eternal audit (once a semester an audit to be conducted together with the BRI Analytical Center, so that afterwards based on the analysis of the audit’s results improvements could be made to the programme);

Evaluation of and corrections to the extent and content of the study subjects (at least three times in a semester the meetings of the study programme Council are held, where possibilities of improvements to the study courses are considered; “shading” impressions – attending each others’ classes are discussed);

Provisions for the effectiveness of the practice through developing the resources for the practice; including agreements with organization which could ensure the students’ practice in the appropriate field, (twice in a semester – at the beginning and at the end of the semester – discussions to evaluate the results of practice occur held by the study programme’s Council, and responsible person- the practice leader P.Antropovs);

Provision of the methodological materials for the studies, teaching aids, (both in current and in the coming year the instructors will pursue elaboration of the lectures notes to be published as teaching aids for their students;

Surveys of students, instructors, employers and graduates, analysis of the data obtained (at least once a semester to conduct surveys and data analysis);

Data base to be created comprising data of field specialists demand, demand forecast and follow-ups on the graduates’ career paths (to be set up in 2006 and afterwards supplemented on a regular basis);

Promoting the students’ awareness of the continuous nature of education, in which the Bachelor degree is but a step forward to be followed by continuous professional growth and development.

To prepare the students for functioning in multi-cultural environment, to promote tolerance for the variety of cultures in the situation of globalization in all fields of life (during the 3rd and the 5th practices to acquaint the students with the PR manager’s work in a variety of situations related to cross-cultural communications);

To conduct every year an in-depth review of the study programme, compile self-evaluations, and consider them at the study programme’ Council and BIA Board’s jointly held meeting (every year in March or April an integral analysis of the study programme to be conducted with the subsequent decisions to be taken at the study programme’ meeting);

In order to improve the quality of the study programme the BRI Board and the programme’s administration have planned amplification in the following directions and areas: • to promote the research activity of the teaching staff members and facilitate the development of methodological support of lectures as delivered in the study programme (remunerate the instructors work invested into compiling of additional teaching and methodical aids, similar to the way it was done before);

• involvement of t specialists from abroad (such as inviting guest lecturers form Bornmouth University, European Universities, University of Hague and Ferry University;

• broadening of the international cooperation (in ac.year 2005/06 to make agreements on cooperation with the Bornmouth University and European Universities, University of Hague and Ferry University, where similar programmes are being implemented ;

• development of the material and technical resources and facilities, • Scientific, creative activity and publications of the BIA PBSP ”Public relations” teaching staff, as well as participation in th projects and conferences.

Corrections are introduced to the study programme in line with the technological advancement and fluctuation at the labor market’s requirement. At the end of every academic year the study processes in the programme implementation, the study programme’s conformity to the Standard of professions and the labor market’s requirements are reviewed and evaluated, thus all the components of the study programme are regularly reconsidered (at least once a year). If necessary amendments to the study programme are made (not exceeding the norms as determined by the Ministry of Education and Science), in such way, the order in which the

study courses are delivered could be changed or division of the CP across separate free-choice study courses.

In amplification and developement of the methods made use of in the study courses and programmes implemented at the BRI, the programme administration pay special attention to distance education. In this connection, the central methods are Internet-aided. Besides, other methods are used in the PR programme:

- TV support and equipment used during the lectures (video-WEB-TV combination);

- the Internet-aided discussions of ideas;- links between the students and instructors maintained through

the Internet;- recording of lectures and other study materials into CDs to

enable self-paced learning of the materials with the help of computer.

12.2. Opportunities for Academic staff development

Continuous professional development and education.PR practitioners should be aware of their special responsibility in

delivering the study programme. Annual conferences are held at the BIA, where the sharing of the experience is one of the functions; experience is shared along the axis BIA instructors – BIA graduates; the BIA graduates are offered an opportunity to share the experience they have had in practice with the students of the programme, including an offer to carry out the practice under the programme at the graduate’s place of work.

Research activity of the academic staff and practitioners.Instructors, involved in the PR specialists’ training, should be able to find new “fresh” experience in the professional activity, while the PR practitioners should be able to support the instructors-theoreticians and lend them a hand where it might be required, thus giving them an opportunity to obtain new information and investigate new situations arising in the field of public relations. Seven suggestion expressed in the statement of the PRSA were based on with the purpose to improve the interaction between the PR training and PR practice. It is believed that one of the important recommendation was “ to combine the academic research activity with the activity of the PR practitioners”, with the purpose to promote, develop, and broaden the interaction for better theoretical proficiency drawn closer to practical projects. For, the theory being detached from the practice is one of the greatest weaknesses hindering development in any field.

The study process comprises both teaching and learning. The function of the instructor and his duty is to guide the students, skilfully and effectively, along the study materials to be acquired.

The main objectives of professional development of the teaching staff involved in the study programme: to encourage the teaching staff members to pursue education at more advanced levels , to increase professional qualification (for example, to assist the doctoral student I.Boļšakovs, A.Iļjina, T.Jurkēvičai, E. Vozņuka in elaboration of the doctoral papers); to make provisions for the instructors’ participation in projects, seminars, local international conferences; to create opportunities for the instructors to attend courses for professional development; to facilitate teaching staff further education and internship abroad; to involve guest-lecturer into the programme implementation.

Plans for professional development and further education of the academic staff

Table 11-1.

Name , Surname

Year, the studies are planned to start

Educational establishment Further studies Resident in

1.A.Larionovs 2007 Turība Doctoral studies Daugavpils2. I. Zemniece 2008 Turība Doctoral studies Rīga3. N. Sotikova 2008 Turība Doctoral studies Rīga4. A.Gabrieljan 2008 Turība Doctoral studies Rīga

Endorsement of quality in academic staff activity: to create psychological climate in the working place and among the teaching staff; to modernize the instructors’ working places, equip them with computers and digital /video projectors; to ensure for the instructors a possibility to use copying equipment; to provide the instructors with latest specialist literature.

Research activity and methods-related activity of instructors during the current and coming academic years to compile and

issue academic collected articles BRI devoted to the issues in PR,

marketing communications, territorial development (to be submitted to reviewing – April 2006, April 2007gada respectively);

during the current and coming academic years to compile and publish lectures notes (14 titles) for the major theoretical and specialists courses.

Participation of the instructors in projects and conferences ---To offer the instructors involved in the study programme an

opportunity to participate with a presentation (publish the theses) in the institute’s or international conference at least once a year in the course of the study year;

To encourage the instructors involved in the programme to participate in practical research projects („Old Hanseatic Riga”, „Daugavpils – a city open for European business”, „Latgale – a tourists’ district”).

Professional development of the instructors (further education)To ensure participation of all the teaching staff in professional development course “Multi-media technologies in the study process”

12.3. Development of material and technical resources and facilities

The role of the material and technical resources and facilities for realization of professional education is quite a major one, therefore it is planned:

to install new technical equipment in additional study rooms (2007/08 ac.year.):

to equip two study rooms where take place classes in professional-specialization courses of the study programme “Public relations” with TV and video recorders

to set up a laboratory of electronic means to be used in mass communications;

to supplement the library stock with new editions for the amount of approximately Ls 5000,0 (in ac.year.2007/08).

To improve the methodological support of the study process: in ac.years 2005/06., 2006/07 issue lecture notes for all the basic and professional-specialization courses delivered in the „Public relations”.

.12.4. Number of students in the programme

Number of students on the programme as planned

Academic yearFull-time

Part-time

2006./07. 80 1002007./08. 90 100

Appendix Nr. 1

Applicant’s guarantees. An agreement

See in room 115, Lomonosov str.4

Appendix Nr. 2Students survey questionnaire

______________ BALTIJAS STARPTAUTISKĀ AKADĒMIJA ________

Students’ survey questionnaire

concerning the quality of studies at the BIA 2006/2007ac.year Autumn semester

PR speciality. Day Department . 2nd year. Language of instruction Latvian .

Has you perception of the BIA changed in the course of this semeste?* yes, for the better * Has not changed * Has changed for the worse Ļ If you have chosen the last answer, give the reason why

1. I have realized that this profession is not for me 2. Do not like the study programme (list of the study subjects) 3. Nor satisfied with the level of the studies 4. Unsatisfactory support of the study process with literature, methodical aids< computers, equipment etc.5. Uninteresting students’ life 6. Other reason____________________________________________________________________________________________________________________________________________________________How well you are satisfied with:

Please, evaluate on 10-point scale all the teachers on all the questions separately. If you are not sure about the evaluation use the symbol "-

____________________________________________________________________________________, 1.Having chosen to study at the BIA

2. Study programme (list of subjects and their volume)

3. Time table, studies distribution

4. Organization of the studies (keeping to the schedule, timely information bout the changes etc.) _______ _ ^

.5. Technical condition of the study rooms and equipment (furniture, lighting, heating, etc.) 6. Students’ provision with literature, handouts, lecture notes and other methodical aids 7. Access to the computer classes and the Internet 8. Attitude of the administration, the teaching staff and other staff members to the students 9. Relationship with the fellow students 10. Extra-curricular activites

see the next page p.3. Your satisfaction level with the quality of the studies and the standard of teaching in the following subjects:

Please, evaluate on 10-point scale all the teachers on all the questions separately. If you are not sure about the evaluation use the symbol "-

Questions Course title Teachers

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tions

1 2 3 4 5 6 7 8 9Principles and technologies in advertising

Sotikova N. Theory and practice of mass mmunicationscommunication

Usmanova D. Technologies of advertising and PR

Priedītis A. Philosophy

Kačans V. Business ethics, PR management and social responsibility

Boļšakovs /. Corporate statistics

Liepa E. MSL un masu komunikācijas SA vadības praksē

Kūciņa G. Attiecību ar MSL vadīšana (media-relations)

Antropovs P. Management of media-relations " • — ,

Fiļipovs A. Grāmatvedības uzskaite un saimniecības darbības

Grebenko M.

4. Your suggestion to improve the quality of the study process at the BIA

Appendix Nr.3.

CURRICULUM VITAE of the Instructors involved in the programme

Curriculum vitae

Aivars Āboltiņš--------------------------- ---------------------------Name Surname

Limbaži----------------------------

Work place and position LLU, Chair of mathematics

Education:

Undergraduate, master’s, doctorial, (post-graduate) studies

Educational institution, country

Time of studies

Speciality Qualification

Latvian State University, Fac. of mathematics and physics.

Latvian Agriculture university, Fac. of technics.

Latvian State University, Fac. of mathematics and physics.

1974 -1979

1983 -1986

Mathematics

Agricultural machinery

Calculus mathematics

mathematician, teacher

master of ingineering. (1992)

Nr. 000878 Mg.math. (1993)

Nr. 000167

Scientific qualification:

Academic Council, institution, country Year Speciality Academic degree

No of Diploma

Latvian Agriculture university Council of habilitation and promotion H-1

1993 A/c machinery Dr.ing. G-D Nr. 000264

Publications:1. Aboltins A. Mathematical model of deep-bed grain layer drying by ventilation Progress in Industrial mathematics at ECMI96 Edited by M. Brons , M.P.Bensoe and M.P. Sorensen B.G.Teubner Stuttgart 1997, 143 - 149 pp.2. A.Aboltins, A. Buikis, J.Cepitis, H.Kalis, A.Reinfelds Diffusion and Chemical Atachment of Substances with Simple Molecular Structure in Wood Progress in Industrial mathematics at ECMI98, Edited by L. Arkeryd, J.Bergh, P.Brenner and R. Pettersson B.G.Teubner Stuttgart -Leipzig (1999), 188 - 195 pp.3. U. Iljins, I. Skrupskis, A. Aboltins Theoretical investigations of the thawing of frozen fruits and berries . Advances in the refrigeration systems, food technologies and cold chain. Editor K.Fikiin /Refrigeration science and technology IIF/IIR Sofia, (2000) 298-302 pp4. Aboltins A, Berzins E.,Palabinskis J. Heat-mass transfer in grain primary processing Buletin USAMV-CN, 55-56, Cluj-Napoca, Romania, (2001), pp 141-1465. I. Skrupskis, A.Aboltins, U.Iljins Durable storage possibility of fruit and berries . Acta Horticulturae, Number 599 (2003) 719-724 pp.

03.11.2006(Date)

Name , Surname Mihails AdjutovsFull-time employmentPosition

BSADocent

Education Educational establishment

Latvian State University (LSU)Moscow State University

Graduation year

1976 1987

Education conferred

Higher educationPost-graduate studies

Degree Doctoral degree in mathematics, Latvian University, 1992

Specialization Physics and mathematicsQualificationWork experience

During the period

Ed. establishmentPosition

pedagogical experience

2002-pašlaik1994-pašlaik

1993-1994

BSALU Institute of mathematics and computer science Computer training department

DocentHead of the laboratory

Chief

Other work experience

1994-19921994-19981993-19991991-19961987-19931981-1987

1976-1978

“GRĀDA” Ltd.“MVVM” Ltd. “Rīgas kulinārs” Ltd.“Adversus” LtdLSU Computation centerLSU Computation center

Latvian Academy of Science(LAS) Institute of inorganic chemistry

executive directorexecutive directorvice-presidentvice-presidentsenior research staff memberjunior research staff member, senior engineer

engineer

Language skills level Russian Latvian Germannative advanced intermediate

Additional informationAcademic courses taught:

Computer science ( informatics)

Publications:“Автомодельные режимы пpи сжатии газа плоскимПоршнем” Žurnāls “Математич. Моделиpование”, 1999

15.11.2006.CURRICULUM VITAE

CURRICULUM VITAE

Name, Surname Tatjana Andrejeva

Full-time employmentPosition

BSA

docent


Graduation year Education conferred

LSU 1972. Higher educationSpecialization Economic cybernetics Qualification Economists mathematician

Degree Master degree in economic science, RAU, 1995

Work experienceDuring the period

Educational establishmentPosition


Since 1996 1991. – 1996.1975. – 1991.

BSARAU Latvian national economy Institute for Managers and specialists

docent, lecturerlecturer

teaching staff member


Language skills level Russian Latvian Englishnative advanced intermediate


Taxes and taxationForeign taxation systemsNational state taxation systems in Latvia and EC Finances and creditCorporate statisticsFinances and taxation

Publications: “Integration of Latvia into the EC” Transactions of international scientific and practical conference Minsk, 18 – 19 May, 2004 г.: Two parts. Minsk, БГЭУ, 2004.Nodokļu sistēmas attīstība. Baltijas reģiona valstu integrācijas problēmas ceļā uz Eiropas Savienību. Sekcija “Sociālās un ekonomiskās problēmas ceļā uzEiropas Savienību”. Starptautiskās zinātniskās

konferences materiāli. Rēzekne, 2000 15.11.2006.

CURRICULUM VITAEName , Surname: Pjotrs Antropovs

Full-time employment: Baltic advertising and information agency “ “Ekonomika un Dzīve”, director.

Education: 2004-2005 LU Programme for university-level teaching staff pedagogical development“Innovations in the system of higher education /Educational administration”2001 - “London School of Public Relations in Latvia”, courses.1998 -“The Institute for Education of Journalists” (Sweden)Professional development 1975-1977 -University of proficiency in journalism .1965-1974 -Riga Polytechnic institute, civil engineer constructor.1960-1964 -Riga vocational school of civil engineering, technician constructor.

Work experience:2002 – Baltic Russian Institute. Advertising and PR practice in Latvia – teaching staff member.1974-1977 -Riga Industrial polytechnic school, teaching staff member.2001-2002 Newspaper “Бизнес Шанс” ( Business chance) Public relations department, director.1995-2001 Newspaper “Панорама Латвии”( Panorama of Latvia), head of the advertising department.1993-1995 Baltic advertising and information agency “Ekonomika un Dzīve” director.1989-1998 Newspaper “Экономика и Жизнь”, magazine “Деловые люди”, newspaper “Бизнес MN”, contributing correspondent on a regular basis in the Baltic republics.1986-1989 Information agency LATINFORM, correspondent. 1979-1986 Newspaper “Советская Латвия”, Head of industry, transport and civil engineering department.1970-1979 Newspaper “Darba uzvara”, Head of information and civil engineering department.1968-1970 Jelgava housing and utility department, chief engineer.1965-1968 Rēzekne public utilities and amenities integrated plant, chief engineer.1965-1965 1st Rēzekne house-management office, engineer.1963-1964 51st Riga house-management office, technician.

Membership in professional associationsInternational union of writers and publicists, member Union of Journalists of Latvia, member

Language skills: LatvianUpper-intermediate

RussianMother tongue

Englishintermediate

Publications: 1) «Фирма начинается с вывески» (Особенности наружной рекламы) Еженедельник «Бизнес-Шанс», N 42, 20012) “Брэндинг по-латвийски” Еженедельник “Бизнес- Шанс” N 47, 2002 3) «Особенности национальной рекламы» Журнал «КАРЬЕРА»N 2(32), 20034) «Умелому менеджменту нужны умелые кадры» Газета «КАПИТАЛИСТ», N15, 2004

5) «Особенности латвийского пиара» Журнал «КАРЬЕРА» N2(39), 20056) «Как Европейский Союз стимулирует развитие пиара частного бизнеса в Латвии»Журнал «Мир предпринимательства - ХХI век»,спецвыпуск май, 2005

15.11.2006.

CURRICULUM VITAE

Name,Surname VLADIMIRS BAGIROVS

Education present BVEU Minska, post-graduate studies

1973 LSU, Law faculty, qualification of lawyer

Degree -Work experiencePedagogical work experience

1997 – present Baltic Russian institute, docent

1994 – 1997 Baltic Russian Institute, lecturerOther work experience

2002 – present Baltic Russian Institute, director of Master studies

1995 – 2002 Baltic Russian Institute, Faculty of Public Relations, Dean

1995 – present Baltic Russian Institute, Consulting, information and advertising center, director

1993 – 1995 Information and analysis agency “Stratēģija-B”, director

1991 – 1993 “Latona” Ltd. Information publishing house, deputy to the chairman of co-operative board

1991 – 1991 Publishing house “Kursīvs”, deputy to the director

1989 – 1990 USSR Cinema foundation, Baltic branch “Paritāte”, legal adviser

1982 – 1989 Latvian Republic VATA center, deputy to the chief of the

1974 – 1982 All-union copyright agency, the Latvian Republic department, legal adviser /VATA/

1972 – 1974 All-union LR department of copyright protection publisher’s attorney /VPAA/

1970 – 1972 LSSR State publishing committee, book publishing office, inspector

1966 – 1970 LSSR Academy of Science (ZA), Institute of History, senior laboratory assistant

Publications: “Baltic states ” BRI 2002 Seminar BRI 2002

Language skills Latvian, Russian, English

15.11.2006.

Name, Surname Iļja Boļšakovs


BSA

Teaching staff member



LU 1997 - 2001

200. – 2003

2002 January, May:

Bachelor degree in the humanities, (in philosophy)

Master Degree in the humanities, (in philosophy)

Studies in Helsinki University, Faculty of Social sciences(Socrates project exchange programma).

Specialization: Philosophy of religion, analytical tomism, apologetics.

Work experience During the period

Ed. establishment Position


2002/2003-present

Baltic Russian Institute Teaching staff member


1995 11. - 1997. 03.

“Polla”. Ltd. Guard

Language skills levelRussian Latvian English native advanced conversational

Academic courses taught:

Logic (theory and practical classes). Philosophy (seminars).PR management basics.Reputation of an organization and corporate culture.


CURRICULUM VITAE

Name , Surname Boriss Borisovs


BSA

Docent



State Institute of cinematography

1975 Higher education

Specialization Cinematographic scienceQualification Cinematographer, editor




1996-pašlaik BSA docent


1995-19961988-1995

1979-19881968-1976

Russia-America joint venture “Paritāte” Baltic branchmagazine “Kino”Latvian TV editor office of cinema broadcasting

ProducerGeneral director

Executive secretary Editor

Language skills levelRussian Latvian English

Mother tongue Intermediate Intermediate

Additional information

Борисов Б. Л. Технологии рекламы и PR. – Рига:БРИ, 2000. (Borisov B.L. Advertising technologies and PR)


Advertising technologies and PR

Publications: Реклама ПР и право. К постановке некоторых контекстных проблем взаимодействия. (Advertising, PR and law. On definitions of some contextual problems of interaction) Riga, BRI. 2002 Технология рекламы и паблик рилейшнз.(Advertising technology and public relations) Москва: Гранд, 2001

15.11.2006.

CURRICULUM VITAE

Name, Surname Jelena Brakovska

Home address, phone Grodņas, 15-17, Daugavpils Mob. phone. 6270298, home.phone. 54-56825

Full time jobpositionaddressphone

BSA, Daugavpils branch lecturerDzelzceļu ielā, 3 Daugavpilīphone. 54-44236

Education Educational institution

Date of graduation

Acquired education, degree

1Daugavpils pedagogical institute

2. Daugavpils University, master’s study program “English philology”

1983.

2004.

Speciality – Russian language and literature, English language at secondary school qualification - teacher

Master of Arts degree in English philology

Speciality Russian language, literature, English language, English philologyQualification Teacher;

Master of Arts degree in English philology.Work experience

Period Educatinal institution

Position Pedagogical work 1992.-1999.

1999.-2003.

1997.-2004.

Daugavpils secondary school No. 3

Daugavpils secondary school No. 9

Baltic Russian Institute, Daugavpils branch

English teacher

English teacher and discussion coach

lecturer

Other experience 1989.-1992. Club of „Lokomotīve” enterprise

Head of education dept.

Level of language knowledge

Russian Latvian English

fluent Level 3 fluent

Other information 2000. – Carl Popper discussion program2000. – Enterprenerial centre project writing courses 1994.-2000. – British Council and Ministry of education qualification rising courses

Academic courses Business foreign language , professional English, practicum of business foreign language, business English

Diploma paper consulting

--------------

Scientific publication J. Brakovska “Linguistic Expressions of Politeness ”, the 12th Scientific Conference, Daugavpils University, 2004

CURRICULUM VITAEName, Surname Larisa BrokāneFull-time employment Position

LLU, SZF, Chair of Social sciences Lecturer

Education Ed. establishment

Graduation year Education acquired, degree

Daugavpils University

1998-2000 Master degree in social sciences.

Specialization: psychology



Pedagogical work 2000-2001 RPIVA Rēzekne branch. Teaching staff member,lecturer

Language skillslevel Russian Latvian English

fluent Mother tongue ConversationalAcademic courses taught:

Social psychology

Additional information:

PUblications

LLU SZF international conferences 2001. Conference.”Social capital: publication. Publ. ”Women gender roles peculiarities and socialization”; 2002. Conference. ”Communication and community “ publ. “Social discrimination of women, as a subject of social and psychological analysis”, 2002.

15.11.06.

Name, Surname, Ieva Bruksle Full-time employment Position

Business higher school “Turība”lecturer

Education Ed. establishment


RTU 1996 Master degree iof eng. sciences in economics

Degree Mg. oec. RTU, 1998Work experience

During the period


Pedagogical work experience

2000-present1999-present

BSABA “Turība”

LecturerLecturer


1997-2000

1997-19981996-19971995-1996

“Urbāna radošās metālmākslas darbnīca-salons” Ltd“Pasaules prese” Ltd.“Baltic Marketing”Ltd.“Kanāls-2”Ltd.

Chief accountant

Shop assistantShop assistant Chief accountant

Language skills Latvian Russian German English

level native advanced intermediate intermediateAdditional information

Certificate in business accountancy.Certificate in German business language .Reference from prof. Dr. ing. G.ZulhaDriving license (B, C)


MicroeconomicMacroeconomics


CURRICULUM VITAE

1. Name, Surname Cakule Marta

Personal code 181047-12105

Date and place of birth -Aglona region

Nationality - Latvian

Home address – Daugavpils rajons, Bebrenes pagasts, “ Cirīši”

Phone . 54-64458, 6464458 Fax----- e-mail--------

2.________PA DF -lecturer_______________________________________________________full time job and position

Work address__ Daugavpils, Dzelzceļu ielā 3.__

Phone. __54-44236_Fax__54-24440_______ 3.Education: Educational institution Date of graduation Obtained degree 197201.07- LU, Faculty of history and philosophy, historian and teacher of social studies Щ Nr 349129

Academic qualification: Degree No. of Diploma.

4.Work experience: Period Educat. Institution, enterprise Position

4.1.pedagogical experience _1994-2003- Bebrene secondary school, history teacher1975-1994 .- Bebrene technical school, history teacher1972-1975 – Jaunaglona professional secondary school – history teacher1965-67gg. –Ārdava 8 years school;4.2.other experience --------

5.Qualification rising:2001/02 . – courses “ Historical problems of new and modern times and interactive teaching methods”;2001/02gg. – “ Economic basics of business” qualification courses;2001g. – Program model “IT application in the teaching process”’;2000g. – History of culture teacher courses.

6.Language proficiency: Level (tick the required)

High Medium Low6.1._Latvian ________ __*_ ___ ___6.2._Russian__________ __*_ ___ ___ 6.3._German____________ ___ _*__ ___6.4._________________ ___ ___ ___

7.teaching subject - sociology

8.Other information:_________________________________________________________________________________

__________________________________________________________________

______________________________________________________________________________________________________________________________15.11.2006.Name, Surname, Personal code

Viktors Cerkilevičs041243-10202

Home address phone.e-mail

Daugavpils,Jatnieku 64-354-32045


BSA Daugavpils branchAssociated professorDaugavpils,Dzelzceļu 354-44236

Education Educational institution Date of graduation

Aquired degree

DPIMoscow AAKMoscow AAKDPI

1977.g.1983.g.1987.g.1994.g.

Higher Post-graduateDocent Master

Speciality History, psychology Qualification Associated professor

Work experiencePeriod

Educational institutionPosition

Pedagogical work 1976-1983. 1983-1985. 1985.-1995. 1995.g.-2002. 1995.g.-2002. 2002. -2002. -

DPIDPIDPIBSAPABSAPA

Teacher Head teacherDocent DocentDocent as.professoras.professor

Level of language proficiency


high medium mediumOther information Conspect of social psychology lectures – amount 5 author sheets;

Structure functional model of social politics,2003;Politology teaching book – amount 10 author sheets.

Academic courses SociologySocial psychologyPolitologyPractice (social psychology)Communication psychologyPracticeorganization inner and outer communicationCrisis communicationPolitical consultingSocial development modelling

Instructing diploma

Paperspapers15 diploma papers a year, masters’ papers

Academic publicationsMore than 40 publications, the most important:Study program in judicial psychology;Study program in legal psychology;Psycological mechanism of modelling public opinion;Diplomatic protocol (2001.g.);Penitent psychology(2002.g.); Peniticiārā psihopedagogija (2002.g.).

CURRICULUM VITAE

CURRICULUM VITAE

Marina Červinska work phone (+371) 46 24741 (9.00-17.00)

Language proficiency

Russian - native, Latvian - fluent, English - medium, German and Spanish - beginner

EducationHigher

ProfessionalSecodary

2001 –2003 Rēzekne Higher SchoolMaster of social science in management1997 – 2001 Rēzekne Higher SchoolMaster of social science in economy2003 –2004 Rēzekne Higher School Professional teacher1996 - 1998 Rīga State technical schoolGeneral manager of commercial services1985-1996 Rēzekne secondary school No 6

Work experience 2004- till now BSA Rēzekne branchEducation methodist2003- till now BSA Rēzekne branchLecturer of theory of economy, clerical work, business economy, marketing, enterprise finance, theory of management and credit management2002 – 2004 Rēzekne professional secondary school No 14Teacher of business basics, labour and business law, clerical work and secretary ABC 2000 – 2004 Rīga State Technical school Rēzekne branchEducation methodist2000. Rēzekne professional secondary school No 14Computer operator 2000 „DRMC”Ltd. Rīga training centreAccountancy teacher1998 – 2001 Rīga State Technical school Rēzekne branchClerical worker1998 – till now Rīga State Technical school Rēzekne branchTeacher of accountancy, statistics, economy and clerical work

Professional education

2005 Latvian University, inroduction to higher school academic staff education / higher school didactics, obtained sertificate2005 Rīga State Technical school, Inernational student scientific practical conference „Society development: education, science role and opportunity” obtained sertificate2005 „Mūsu radio”Ltd. Express analysis of enterprise ballance and means of its optimization (Dr. oec. O. Lukašina), obtained sertificate2005 PA „Rēzeknes Biznesa centrs” in cooperation with SIA „NK konsultāciju centrs” How to start one’s own business successfully, sertificate2005 Education and culture improvemnet fund, Introduction to new material, explanations, lecture methods improvement, sertificate2004 PIC, Center of business and administration, work with documents, sertificate2003 PIC, personal clerical work, sertificate2003 PIAP agency, metodic of development education programs. Obtained the methodic of education quality assessment, sertificate2003 Rēzekne City Council social care dept., Social paintings, sertificate2002 PIC, Center of business and administration: personal clerical work, sertificate2002 PIC Organizing centralized examinations according to the requirements of general education standard for students of professional education

institutions, sertificate2001 driver’s licence

Personal skills and abilities

Working as a lecturer I’ve learnt: Inspire others to achieve the stated goals; Work with enthusiasm, organize tasks and activities, plan time and

resourses, meet the terms; Solve problems creativelly, not following traditional approaches; Master the profesional and technical aspects of my work,

permanently improve my knowledge Understand the people around and properly cooperate with them; Fit myself quickly according to situations Use various software and the Internet.

Marina Červinska

15.11.2006.

CURRICULUM VITAE

Name, Surname Kārlis Daukšts

Full-time employment Position

BSA Russia research institute

Directors

Education Ed. establishment Graduation year

Education acquired, degree

LU 19721976

Higher education Post-graduate studies

Degree Doctoral degree in history, 1992.Candidate of science in history, 1976.

Specialization Philosophy of history Qualification Historian




1999-20041999 - present1992-1998

1980-19921976-1980

BSALULU, Chair of Central and Eastern Europe

LULU

As. professorProgramma director , as. professor, docentHead of the Chair, DocentDocentslecturer


2004 - present

1999 - 2004

BRI Russia research instituteBSA

Director

Vice-rectorLanguage skills Russian Latvian Germanlevel advanced native advancedAcademic courses: Political science

15.11.2006.

CURRICULUM VITAE

Name, Surname Vjačeslavs DavidovsFull-time employment Position

BSALecturer



Moscow State University

17.10.1984. Higher education

Specialization Russian language and literatureQualification Philologists, teacher of Russian language and literature


Educationalestablishment

Position

Pedagogical work 2001-present BSA Lecturer


2001-present2000-2001

1991-20001988-19911984-1988

e-newspaper “Version Invest.com” e-newspaper “Business Explorer”

Agency “PEGAS”TASS-Latinform

Editor-in-chief, leading analystEditor-in-chief

TranslatorEditor-in-chiefcorrespondent

Language skills Russian Latvian Englishlevel Mother-tongue elementary advanced


Scientific publications

Commercial documentation and business correspondence (English)Market technologies worldwide SAV in the field of finance and bankingPeculiarities of currency policy in European states

Давыдов В. Финансовые рынки: бонды и деривативы. – Рига: БРИ, 2003. ( Financial bonds and derivatives)Давыдов В. Фондовые рынки. Инвестиции в акции и взаимные фонды. - Рига: БРИ, 2003. ( Markets of capital. Investments into shares and mutual funds) Давыдов В. Обменные курсы валют и монетарные системы. – Рига: БРИ, 2004. (Currency exchange rates and monetary systems)

15.11.2006.

CURRICULUM VITAE

Name, Surname Irīna Dimante

Education higher education

Academic titles and degrees: docent, Dr. philol.

Work experience 2003 - 2005 Higher School of Economics and Culture (EKA), teaching staff member 2003 - 2004 Ventspils University, teaching staff member 2002 - present Culture and education center “Mirte”(foreign languages training), teaching staff member 1978 – 2002. Latvian State University, teaching staff memberScientific research activities and publications (for the last 5 years)LZP and other government funding research projects, programme participant or director1999 - 2000 participation in elaboration of Foreign Language Standard under Ministry of Education and Science project (comprehensive education programme) International research projects participant or leader 2004 - EKA International project Erasmus Socrates, coordinator Commissioned participant or coordinator1999 – 2002 participation in Ministry of Education and Science Examination Center:Russian language as foreign language Scientific publications number: total - 48

Pedagogical work experience (for the last 6 years) Scientific adviser on Master papers (number of papers) – 2 (LU) Scientific adviser on Bachelor papers and qualification papers (number of papers) –

6 (LU) Study courses taught (course title, extent in CP)

Study courses (EKA)Literary Russian language (4 CP)Introduction into linguistics (2 CP)

Study courses taught (LU, Venspils University, Culture and education center “Mirte”) Modern literary Russian

Written translation (into Russian)Practical Russian (foreign language) Russian and Latvian comparative grammarOld Slavonic History of literary Russian language

Old Russian language Study courses elaborated Literary Russian language - Translation, A Part (EKA) Modern literary Russian (VA)

Written translation (VA)Practical Russian (Mirte) Russian and Latvian comparative grammar (LU)Old Slavonic (LU)

Literary Russian language - Translation (LU) Old Russian language (LU)

Study programmes developed

Literary Russian language - Translation, A Part (EKA)Old Slavonic (LU)Russian and Latvian comparative grammar (LU)

Teaching aids elaborated (also in electronic form)Practical Russian Business documentation and business correspondence Professional development in higher educational establishment in Latvia and abroad

2001 - Riga Institute of Pedagogical and Educational Administration, completed a

distant education study programme with the purpose to advance language skills in

German (Diploma Nr. 30183).

Organizing activity (for the last 6 years) Latvian or international scientific or educational commission or academic council

member or leader in Latvia or abroad EKA Senate member (2005) Organizing committee member or head for the conferences held internationally or

in Latvia International conference Язык диаспоры: проблемы и перспективы ( Language of Diaspora: Problems and Prospects) member of organizing committee (Riga, 2000). Academic edition editorial board member, chairman or reviewerAcademic journal ”Linguistics” (The Baltic Academy of Information) editor-in-chief (since 2003) Officially approved national, self-government or production enterprise consultant,

adviser in educational, academic and expert commission activity Association of Independent Experts of Latvia, consultant on philological issues

(since 2004) Other

LU Faculty of Philology, Slavonic Department, trade union leader (2000)

Language skills in: Russian, Latvian, German, English, Ukraine

15.11.06.

Curriculum Vitae

1. Name, Surname Ludmila Geršoviča

2. Date of birth 03.08. 1933.g

3. Nationality alien, personal code 030833 –10809

4. Education 1951. –1955. – Sverdlovsk State Pedagogical institute

5. Work experience (place, position)

1997 – til now. – Baltic Rusian Institute Liepāja branch, lecturer1993.- 1998. SIA HMS , consultant of economic calculation1963. – 1988. – Liepāja sailing college, teacher1957. – 1963. – Liepāja 2nd. and 3rd. Secondary schools, teacher1953. – 1957. – Sverdlovsk secondary school, teacher 6. Languages

Russian - nativeLatvian - mediumGerman - low

7. Teaching subject

Higher mathematics

8. Scientific field

Mathematics

9. Work address

Baliijas Krievu Institūts, Liedaga 3, Liepāja, LV - 3401

10. Home address

Siguldas 25 -7, Liepāja, LV –3400, Latvija

13. home phone

3436454

14. Qualification rising

25.03. – 18.06. 2003 – professional improvement programme “ Higher school didactics”, 72 hours

22.11.2006. L. Geršoviča

CURRICULUM VITAE

Personal details : Ludmila Gļevkaja

Education:

1995.g. Daugavpils Pedagogical University, Master of psychology1990.g. Leningrad State University, practical psychologist

1977.g. Minsk State foreign languages institute, English teacher

Additional education:2003.g. Latvian University, professional improvement of higher school didactics 1995.g. English Language Teaching Proffesional1994.g. Development Programme1993.g. The British Concil, Baltic States1990.g. Behtereva institute , Humanitarian Centre, “methods of psychodiagnostics”

Work experience:1999.- till now BSA, English teacher 1995.-1999. Social technology insitute, lecturer1990.-1995. Liepāja boarding school, psychologist.

Language proficiency: Russian, German, Enflish - fluent , Latvian – colloquial level

Skills: Driver’s licence (B category).

Publications : conference thesis (World psychologist conference in Denmark).

Hobbies : music, theatre, traveling, swimming.

Marital status : married with two sons 20 and 28 y.o..

Liepāja, 15.11.2006. .

L. Gļevkaja

Name, Surname Jeļena Godlevska

Home addressPhone .e-mail

Daugavpils, Pušķina [email protected]


BSA, Daugavpils filiāleLecturerDaugavpils, Dzelzceļu iela 354-44236


Date of graduation

Obtained education, degree

DPU

BSA

1999.

2003.

Higher professional

Higher professionalSpeciality History teacher

PR and managementQualification History and philology teacher

MBAWork experience

Period Educational institution

Position Pedagogical work 1991.-1995. .

1994. 1995. .

DULTKBKI

TeacherTeacherLecturer

Other experience 1999. Weekly paper “INFO-M3”

Journalist

Language profficiencyRussian Latvian Germanperfect fluent colloquial

Other informationAcademic couirses: Social responsibility and business ethics

Creating advertisment texts (praktice)RhetoricBusiness etiquette (optional)World literature or modern foreign journalism problemsMass media and mass communication theory

Paper instructions

“Korparatīvas komunikācijas atsevišķas organizācijas piemērā”“MSL monitorings atsevišķas iespiddarbu piemērā”“ Korporatīva kultūra un sociālā atbildība atsevišķas organizācijas piemērā”

Academic publications

15.11.06.

“Personāla izlase mazām uzņēmumam”“Partisipatīvas strateģijas personāla vadībā. Aktuālitāte un izmantošanas iespējas” “Starppersonālās mijedarbības psiholoģiskās tehnoloģijas”

CURRICULUM VITAE

Ilga GorsvāneCurriculum Vitae

Educaton Daugavpils UniversityDoctorial studies 2004.19. 08. – till now

Latvian University 1995.01.09.-1996.30.05Master’s study at pedagogy and psychology dept.. Latvian University 1989.01.09.- 1993.15.06.Fac. of pedagogy, Latvian language and literature and education methodicsQualification – Latvian teacher Kārsava secondary schol 1985.01.09.- 1989.15.06.

Work experience Rēzekne secondary school No 2 1990.g.- till now

LVAVP Lat2 and bilingual teaching animator in elementary school (sertificate Nr.27) 1999.01.09 – till now

BKI Daugavpils branch Latvian teacher 2001.28.02.-2001.30.06.

BKI Rēzekne branch docent(BKI senate decision Nr.27) 2002.19.02.-till now

Other experienceRēzekne Higher SchoolElementary school methodicsExamination and qualification commitee 2001.01.06 - 2004.30.06.Courses „Higher school didactics” (sertificate Nr. 000054) 2003. April 2.

Language proficiencyLatvian - nativeRussian - fluentEnglish – read and translate with dictionary

Hobbies and abilities Public Relations (PR), computer skills

09.11.06.

Name, Surname Marina Gunare Full-time employment

BSAAs. professor

PositionEducation Ed. establishment Graduation

yearEducation acquired, degree

Latvian State University


Specialization Philology Qualification Philologist, translator and interpreter

Degree Doctoral degree in political science MSU, 2001, LecturerMaster degree in PR, BRI, 1999, Lecturer


Educational Iestablishment

Position

Pedagogical work 1999-present1994-19961988-19911987-1988

BSA87th secondary schoolScientific technol.center “MODUS”DzJR 81st juvenile delinquent room

Docent, lecturerteacherinstructor

pedagogue


1996-19991991-19941983-1986

“MODUSS KURSS” LtdScientific technol.center “MODUS”RAKP school

directordirector translator and interpreter

Language skills Russian Latvian German English Italian

level Mother tongue

advanced advanced advanced intermediate

Additional informationa

Гунаре М. Социально-психологические особенности политического участия.// Сборник начных трудов ВШП.- Т.2.- Рига, 2002.(Social and psychological peculiarities of political participation. Collection of scientific papers ,HSP.vol.2.Riga,2002)Гунаре М. Практикум по социальной психологии.- Рига:БРИ, 2000.(Practicum in social psychology.Riga.BRI. 2000)Гунаре М. Общественное мнение в системе политического менеджмента //Сборник научных трудов БРИ. – Рига: БРИ, 2000.(Public opinion in the system of political management //Collection of scientific papers BRI.- Riga,2000)Гунаре М. Роль СМИ в формировании имиджа политического лидера //Сборник научных трудов БРИ. – Рига: БРИ, 2000. (Role of mass media to create the image of a political leader//Collection of scientific papers BRI.-Riga,2000.)


Professional development

Social psychologyPolitical marketing

2000 Hagen University (Germany). Extramural master studies. Specialization: German politics, culture and society.1998-1999 Moscow State University. Institute of re-qualification. Specialty: sociology and political science (500 ac. Hours

15.11.2006.

Curriculum vitae

Name, Surname Svetlana Guseva

Home addressPhone e-mail

Daugavpils,Zelinska 21-1954-28636,9173665

Full time jobPositionAddressphone

Daugavpils UniversityDocent of psychologyDaugavpils,Vienibas ielā 1354-26311


Date of graduation

Obtauned education, degree

DPULU

1994. 1997.

Master’s diplomaDoctorial diploma

Speciality psychologistQualification Doctor of psychology



Teaching work 198819981999

DUDUDU

AssistentLecturerDocent

Other experience 1982-1988 DU Librarian

Language profficiencyRussian Latvian

high highOther informationAcademic courses General psychology

Academic publications Teaching means in psychodiagnostic(.I.Kokina)Methodic materials in psychology Psychologic diagnostic in scientific research workParticipating in ATEE international summer university “Today’s reforms for tomorrow’school’s”in Klaipeda university, Lithuania 2000. 5.May.

09.11.06.Curriculum vitae

Name, Surname, personal code

Nataļja Gžibovska230851-10219


Daugavpils,Vienibas 7-146797907---------

Full time job BSA Daugavpils branch

positionaddressphone

LecturerDaugavpils,Dzelzceļu 354-76775

Education Educ. institution Date of graduation

Aquired education, degree

RAIRAIMoscow ecologic-politological university

1973 1997. 2004.

Higher Master’s studyPost-graduate study

Speciality economicsQualification Economic science


Educ. unstitutionPosition

Pedagogical work 1985. – 1989.

1996. -1997.

1997. -1998.

1996 – 1997 -

LPSR

Daug. Railway transport technical schoolFirm “Lenoks”

BSA

RTU

Instructor , Chair of economy and management Daugavpils;Instructor

Course teacher

Lecturer

Instructor

Other experience 1974 . – 1978. .

1978. – 1985.

1989 – 1990.

1998. – 2002.

Daugavpils gaerchain factory

Livani house construction factoryRepublican sociology centre Daugavpils BKI Baltic Russian College

Planning dept. economist;Planning dept. Engineer-economist;Engineer-economist;

Director

Language efficiency Russian Latvian Englishhigh high colloquial

Other information 1989. – business school, Rīga1994. – Seminar “Development of commercial education in Latvia” – Rīga commercial technical school (co-project with Hamburg federal professional education institute)1995. – Seminar “Small enterprise strategic management and planning” – program Phare-Rīga1999. – International Humanitarian ecology institute, Moscow

Curriculum vitae

2000g. – RTU mācību zinātniskā centra studentu seminārs, Daugavpilī2001.g. – Studentu zinātniskā konference. RTU filiāle, Daugavpils.

2001.g. – BKI Starptautiskā zinātniskā konference Siguldā2001.g. – Maskavas konference “Izglītība stabilai attīstībai”2002.g. – Seminārs “Ekonomisko disciplīnu pasniegšanas jaunākie aspekti” Biznesa Ekonomikas un administrēšanas augstākā skola Daugavpilī2003.g. – VII Starptautiskā zinātniski – praktiskā konference “Ekonomikas un vadības problēmas”, Minska.2004.g. – XI Starptautiskā zinātniski – praktiskā Humanitāru institūta konference2004.g. – Starptautiskā zinātniskā konference “Drošība un tautas attīstība”, Daugavpils universitāte2004.g. - Starptautiskā zinātniski – praktiskā konference “Ekoloģiskās izglītības un audzināšanas problēmas”, Maskava.

Akadēmiskie kursi:

MikroekonomikaMenedžmentsEkonomikas teorijaGrāmatvedības pamatiNodokļi un aplikšana ar nodokļiemUzņēmējdarbības ekonomikaUzņēmuma finansiVadības uzskaiteStratēģiskais menedžmentsInovācijas un jaunievedumi

Diplomdarbu vadīšana

Bakalaura diplomdarbu vadīšana

Zinātniskās 1986.g. Rekomendācijas tirdzniecības ražošanas kolektīvu vadītāju darba organizācijas pilnveidošanai.

LPSR Tautas saimniecības nozaru ekonomikas un vadīšanas katedra Daugavpilī, LPSR tautsaimniecības speciālistu kvalifikācijas paaugstināšanas starpnozaru institūta redakcijas izdevniecība

1987.g. Rekomendācijas saimnieciskā aprēķina ieviešanā PMK-9 celtniecībā Daugavpils rajonā.

LPSR TSN ekonomikas un vadīšanas katedra Daugavpilī. TSKPSI redakcijas

izdevniecība.

1988.g.Rekomendācijas Līvānu stikla fabrikas vadības un ražošanas plānošanas pilnveidošanā. LPSR ekonomikas un vadīšanas katedra Daugavpilī.

TSKPSI redakcijas izdevniecība.

1989.g. Rekomendācijas saimnieciskā aprēķina ieviešanā Daugavpils autobusu parka autotransporta saimniecībā.

Republikāniskais socioloģiskais centrs. Daugavpils socioloģiskā laboratorija.

1995.g. Semināra “Pārvadājumu transporta speciālistu izglītošanas koncepcija” materiāli

1996.g. Metodiskie norādījumi kompleksā eksāmena “ekonomika” un ”tiesības” veidošanā Daugavpils dzelzceļu transporta tehnikumā.

2001.g. Lekciju komplekts “Menedžmenta pamati”.Rīgas Tehniskās Universitātes mācību zinātniskais centrs Daugavpilī.

2003.g. Starptautiskās konferences materiāli par tēmu “Risks uzņēmējdarbībā”2004.g. Starptautiskās konferences materiāli par tēmu “Nacionālās intereses un ģeopolitiskie noteikumi Krievijas drošības nodrošināšanā”

15.11.2006.

Name, Surname

Education

Qualification

Academic titles and degrees

Work experience

Academic publications

Fields of research interests

Boriss Heimanis

1969 Latvian State university, higher education

Engineer –economist 1992 - Dr. oec. Riga Technical University 1995 – Riga Aviation University (RAU) docent 1996 – Riga Aviation University (RAU) professor 2004 - present International Romany Union (IRU) adviser to the vice-president 2003 – present NVS and Baltic Romany Union, Adviser to the Chairman of the National Board 2001 present International Romany Union, adviser to the High Commissioner 2002 present BSA professor2000 present Law college, member of the teaching staff 1999 2001 University of Latvia, member of the teaching staff 1997 1999 – RAU Rector (elected);1992 1997 RAU Pro-Rector, Economics and finance department, head;1993 1997 RAU Chair of accountancy, audit and statistics, head; 1980 1987 – Latvian State University, part-time teaching staff member;1971 1992 – Latvian Institute of Statistics, senior research staff member, leading researcher.Books – 2; Articles in scientific magazines and collections of scientific papers – 41;

Conference abstracts – 17

Scientific presentations – 21Accountancy and management in organizations, improvements of those;System of management for financial resources; Computer technologies in accounting and statistics;Interaction between the entrepreneurship and politicsInformation technologies and systems in enterprising

Academic courses

Honorary titles and

Awards

Languages

Automated data processing systems design and managementInteraction of business and politics in contemporary societyEconomics, organization and management in enterprisingMoney, monetary turnover, finance and credit LR Home Guard diploma for contribution in LR Home Guard training systems improvement

Latvian, Russian, English

15.11.2006.CURRICULUM VITAECURRICULUM VITAE

Name, Surname, personal code

Aleksejs Hotuļevs030472 - 10210


Daugavpils, Višķu 28-А[email protected]


bsaInformācijas sistēmas administrators Daugavpils, Dzelzceļa 354-44236

Education Educ. ionsitution Date of graduation


RīgaTechnicalUniversity

RīgaTechnical University

BKI master’s study

1993

1995.

till now

Bachelor in technical science

Engineer

Business administration

Speciality Machine construction technologyQualification Engineer-mechanic


Educational institution Position

Teaching work 2001. – til now Baltic Russian Institute assistent

Other experience 1995. .-1999.

1999. .-2003. .

A/S DPR “Ditton”-

A/S DPR “Ditton”

Engineer of technical dept.Marketing manager

Language profficiency


high high colloquialOther information 2002. – DU Higher educ. Inst. didactics

2000.-2001. – The Open University – “Managing Cuustomer and Client Relations (BZR656)

Academic courses Business basicsPractice: Multimedia technology planningBusiness communicationInnovations

Diplomdarbu vadīšana

Zinātniskās publikācijas -15.11.2006.

CURRICULUM VITAE

Name, Surname Sergejs Ignatjevs

Nationality Russian

Date of birth 1967. March 6.

Place of birth Krasnoyarsk region, Russia

Marital status Married

Address Vecružina m.3,dz.15,Silmalas pag., Rēzeknes rajons LV - 4636, Latvija phone: 9456599 e-mail: [email protected]

Education and degrees 2004. MBA 2001-2003. BSA master’s study 2000. Bachelor in management1998-2000. Baltic Russian Institute1985-1990. Military Higher school, Russia

Work experience 2002. – till now , BSA , lecturer 1994. – till now run my own business1985-1994. service (Russia, Germany)

Other experience Private business

Professioanl education 2005 Rīga Technical University, International student scientific practical conference ,,Society development: education, science role and

opportunities

2005 Education and culture improvement fund, Introduction to new material, explanations, lecture methods improvement

2003 Latvian Agricultural University, Basics of academic staff pedagogical education / Higher school didactics, sertificate Nr. 0000552003 BKI, methods of student scientific work, sertificate

Languages Russian - perfect; German – colloquial level.Latvian, English - elementary

Hobbies Economy, finances, cars, computers, books. 2006 November 11.

Name, Surname Alla Iļjina Full-time employment Position

BSA Association’s of Public Relations Press Center

Chief


Educational acquired, degree

BSABSA

20021999

Master degreeHigher education

Specialization journalismDegree Master degree in business administration, 2002


Ed.establishment

Position

1993-1996 BRI Association’s of Public Relations Press Center

Chief manager, Methodist

Language skills level RussianMother tongue

Latvianadvanced

EnglishIntermedia

te

Frenchelementary


Relations with state authorities and self-governmentsCommunications in multi-cultural environment


Name, Surname Genādijs Iļjins Full-time employment PR association


Educational acquired, degree

Latvian State Institute of Physical Education and Sports (LVFKI)


Specialization Physical education and sports Qualification Teacher of physical education and sports

Degree Master degree in PR, Starpt.IPRA un BPRA, 1998


Ed. Establishment Position

Pedagogical work 1997-present

1991-2001

1982-1985

BSAAssociation of public relationsLVFKI

teaching staff memberteaching staff member

teaching staff member

Other work experience Language skills level

RussianMother tongue

Latvian advanced

English advanced

SwedishInter

mediate

FinnishAdvanced

Additional information Academic courses taught:

Practice of PR management according to the EC regulations

15.11.2006.

CURRICULUM VITAE

CURRICULUM VITAE

Name, Surname Igors Ivanovs i

1. Psychologist of Rezekne 2nd secondary school __________________________

Full time work and position

Work address Dārzu 21/17, Rēzekne, Latvija, LV-4600

i

Phone . 4622643 Fax ___4622643 _ __________________________

2. Education : Educ. institution date of graduation degree Diploma

Nr.

DPI 1992 Higher pedagogical

#520594 i

Academic qualification degree Diploma Nr.

Bachelor of psychology # 000362

Master of psychology # 000410

3. work experience: period institution position

4.1. pedagogic work 1992-1993 Rēzekne 2nd secondary school

free time activity organizer

1993-1994 Rēzekne 2nd secondary school sports teacher

1994- Rēzekne 2nd secondary school

Psychologist

2002- BKI. Rēz. branch

Lecturer

qualification rising: period place title

6.11.2002-12.03.2003 Rēzekne

Higher school didactics

16.02.2005 Rēzekne introduction to new material, explanations, lecture methods improvement.

4. language proficiency: Russian - native

Latvian - high

English - medium

5. teaching subjects: General psychology, social psychology, communication

psychology, non-verbal communications, social psychological

training, legal psychology.

6. other information: 2005. May 12. -13. International scientific practical

conference “Society development “: Science role and

opportunities” The 1st place in sector “Pedagogics, psychology,

social science”.

i

15.11.2006.

Name, Surname Vadims IvaščuksFull-time employment Position

University of Latvia

Lecturer


Education acquired, degree conferred

LU 19711974


Specialization EconomicsQualification Economists- engineer

Degree Master degree in social sciences, 1999.


Educational establishment

Position

Pedagogical work. 1971-2001 LU Lecturer


1998-20001982-1998

Ministry of higher education

Association of commercial banks of Latvia, training center

Finance and planning department chief

Director

Language skills Russian Latvian Englishlevel Mother tongue advanced advanced

Publications "Formal and content approach to analysis of fundamental economic categories." LU RAKSTI, I. 658.sēj., 2003.(LU Scientific Transactions,I.Vol.658)"Law of demand and interpretation of related categories " LU RAKSTI (Scientific transactions), I. Vol.674, 2004.(


Economic theory


Name, Surname Irina IvļevaFull-time employmentPosition

BSAAs. professor


Graduation date


Moscow state university

1989 1984

Post-graduate studiesHigher education

Degree Doctoral degree in philology, nostrified 28.10.1992.Candidate of sciences, 23.11.1990.

Specialization philologyQualification philologist



Position

Pedagogical work 1999 - present1984 l999.

BSALU (LVU)

As. professor, docentlecturer

Language skills Russian Latvian Englishlevel mother tongue advanced advanced


Participation in conferences

Publications

Mass media genre articles techniques Mass media themes planning and developmentPhoto, radio and TV-journalism methodsCreative styles in .literature of the 20th century Issues in world literature

Problems and routes of development of entrepreneurship in the 21st century. Riga. BRI. 2002.Библия и литература. Клайпедский пед.университет. (The Bible and literature. Klaipeda Pedagogical University)2003.

Analysis of small and medium enterprises’ data for PR purposes. Collected abstracts in conference transactions: “Entrepreneurship in the Baltic states: first year in EC”. Riga 2005

“Image of the poet prophet in modernism in the 1920ies”In magazine: "Tiltai" Klaipeda 2005.


( CV )

Personal details: Kristīna JablonskaHome address. Ed. Tisē iela 79, dz. 6, Liepāja LV-3407phone. 9293671pers. code 020979-10827lithuanian, born. 1979. September 2.

Purpose : Position of a lecturer in BSA.

Education:

2003. Latvian University, Master of law.2001. Higher school of social technologies, law dept., lawyer.

Additional education:

2003. Latvian Agricultural university, professional didactics improvement2003.g. Bilingual methodics. Subjects teaching in the state language 10.-12. forms .

Work experience:

Now BKI, faculty of law, lecturer.

2001.-2003 “Forvards V”Ltd. , lawyer.

Language proficiency: Russian and Latvian - fluent, English and German – colloquial level.

Skills: computer skills: Microsoft Office: MS Word, MS Excel; MS Outlook, MS Power Point.

B category driver’s licence.

Hobby : Fine arts.

Marital status: not married with son 2 y.o..

Liepājā, 2006. November 28. .

K. Jablonska

CURRICULUM VITAE

Name, Surname Andrejs JakovļevsFull-time employmentPosition

“Litir” Ltd.Consultant


Graduation date Education acquired, degree conferred

Latvian University 1980 Higher education

SpecializationJournalism

QualificationJournalist



Position

Pedagogical workPedagogical work

2003-present1989-1990

BSAScience society

lecturerlecturer


2001-2003

1992-2001

1979-1991

1977-1979

“Litir” Ltd.

Russia TV

Latvian television

“Советская молодежь”

Consultant, international project manager Correspondent in the Baltic statesSenior editoreditorcorrespondent

Language skills Latvian Russian English German

level advanced mother tongue advanced elementary



Mass media and mass communication in practice of PR management


Personal details: Vladimirs Jefremovs

Education: 1987 candidate of economicss, dipl. EK N023787 from 24.06.87

1981 –1985 LLU post-graduate studies1972 – 1975 LVU fac. of economics, industrial planning, dipl. N398358

1967 – 1972 LVU fac. of chemistry, analytical chemistry, dipl. N348991Additional education:

2004 courses “innovations in higher education system”, sertificate N0273 no 03.12.2004.

1995 Sworn revident courses, sertificate

Work experience:2001 - 2007 BSA docent , Jelgava branch head1996 – 2001 “Garoze”Ltd., director1994 – 1996 State control, revident 1991 – 1994 “Garoze”Ltd., director1989 – 1991 Kolhoz “Druva” Chair deputy1987 – 1989 Agroindustrial commitee, manager school, docent1985 – 1987 ZRA “Aerosols” general director deputy1984 – 1985 a/s “Kosmos” general director deputy1972 – 1984 a/s “Latvijas keramika” master, chief engineer-technologist, chief economist, general director deputy

Essential publications

Ефремов В., Спирт И. Компьютерная система тестирования абитуриентов. Проблемы и пути развития предпринимательства и права в XXI веке. – Рига: Балтийский русский институт, Международная академия наук высшей школы, 2002.- 26.-28. с.Ефремов В., Суржиков Р. Конкурентоспособность рекламы изделий длительного пользования, Рига, 2002 г.Ефремов В. Оценка влияния поведенческого и рационалистического подходов на достоверность результата совместной разработки бизнес – плана и инновационного проекта, Рига, 2002 г.Ефремов В. Оценка достоверности результатов поведенческого и рационалистических подходов в инновационном менеджментеб Вентспилс, 2003 г.Ефремов В. Проблемы совершенствования синергетических связей образования в вузе, Резекне, 2004 г.Ефремов В., Логачев В. Современное состояния и перспективы деревообработки в Латвии, Рига, 2005 г.Recenzija uz grāmatu „Vadīšana” (Mācību līdzeklis LLU), Jelgava, 2005.g.

Language profficiency: Reading Writing Speaking Very good, good, medium very good, good, medium very good, good, mediuLatvian

Russian

English

Jelgavā, 29.11.2006

CURRICULUM VITAE

Name, Surname: Elīna Juhno

Full time job: BSA, Daugavpils branch, lecturerDaugavpils, Dzelzceļu iela 3, t. 54-44236

Education : 1. DPU, higher , history teacher, 1994 Diploma № 000821

2. BKI, higher professional, lawyer, 2000. Diploma № 000292, Diploma paper “Succession to the throne yesterday and today” – assessed as perfect

Academic qualification: LU PPJ, Mg.paed., 2001. Diploma № 009442, Master paper “Creating professioanal education systems in Latgale (1920.-1990.)” – assessed as very good

Work experience:Teaching work 1994. - 1996. Daugavpils Intercollege, head of curriculum dept.

1996. -1999. Daugavpils railway transport technical school, teacher1999. – Latgale transport college, teacher1998. – Baltic Russian Institute, lecturer

other experience 1994. Daugavpils Intercollege, librarian

language profficiency: Latvian and Russian – fluentGerman– colloquial level

Teaching subjects: BKI: history of foreign state and law; history of latvian state and law; constitutional theory and latvian constitutional law; foreign constitutional lawLTK: Labour law; Legal basics of transportation services; LR legislation basics.

Scientific-methodical work: 1. developing study program of foreign constitutional law: Конституционное право зарубежных стран;2. developing methodical study material (test questions, tests, seminar plans3. Scientific help in writing and defending diploma papers:BKI: 2002. “principle of proportionality in Latvian voting system” – assessed – very good.2003. “problems of federalism in foreign consitutional law” – assessed – very goodBKK: 2002. “Jury formation in Western Europe X-XIXg.s.” – assessed – almost good

2006. 04.11. /E. Juhno/

Name, Surname Tatjana JurkēvičaFull-time employment

BSALegal adviser

Position


Graduation date


BSA 2000 Higher professional education

Specialization JurisprudenceQualification Lawyer

Degree Master of social sciences ( in law) LU 2003Work experience

During the period


Position

Pedagogical work 2000 – present BSA Lecturer, assistants


2000– present1998 - 1999

BSASworn advocate office “Davidsons un partneri”

Legal adviser Assistant lawyer

Language skills Russian Latvian Englishlevel mother tongue advanced intermediate

Additional informationAcademic courses taught: Civil proceedigs

Legal bases of mass media and PR activities in the LR and EC

15.11.06.

CURRICULUM VITAE

CURRICULUM VITAE

Name, Surname Edīte Kačane Full-time employmentPosition

BSA

Docent


Graduation date Education acquired, degree conferred

BSALVU(Latvian State university)

20051979

Master degreeHigher education

Specialization Russian language and literatureQualification Philologist

Degree Master degree in business administration and management Work experience

During the period


Position


BRIRīga 87th sec. schoolRīga 49th. sec. schoolLimbaži sec. school

DocentPhilologistTeacherTeacher

Language skills Russian Latvian Englishlevel advanced mother tongue Elementary


Latvian language for professional and study purposes

15.11.2006.

Curriculum vitaeName , surname: Vsevolods Kačans

Education: 1973 – 1978 Riga Technical University. Faculty of instrument-making and automation, student. 1983 – 1987 University of Latvia. Chair of philosophy and logic, doctoral student.Academic titles and degrees: 1994 doctor of philosophy (Dr.Phil.). 1997 docent (Doc.)

1999. associated professor(Asoc.Prof). Work experience: 1978. – 1982. “Rīgas Modes”: engineer, deputy to the head of the technological department, deputy to the chief engineer. 1982. – 1984. Riga 25 secondary night school, teacher. 1984. – 1985. Science association board assistant 1985. – 1990. LU Chair of theoretical philosophy and logic, teaching methodology department, manager 1990. – 1992. LU Chair of theoretical philosophy and logic, teaching staff member 1992. – 1997. LU Chair of theoretical philosophy and logic, lecturer 1997. – 1999. LU Chair of theoretical philosophy and logic, docent from 13.04.1999. LU Chair of theoretical philosophy and logic, associated professor from 01.07.2001. LU, Head of the Chair of theoretical philosophy and logic. from 01.09.2002. BSA Programme director of the study programme “PR management”. Significant academic publications and study literature: Kačans V. Subject of methodology and specificity of methodological analysis. // Issues in Methodology and

logic, LU, Scientific transactions, vol.551,1990.- pp.72-86 Kačans V. Game methods in creative activities //Issues in general and applied methodology. - Riga, LU Scientific transactions, vol. 585,1993.- pp.87-111. Kačans V., Ņikiforovs V. Logic – methods handbook for the university students. - Riga, BRI, 1996.- 223 pp. Kačans V., Ņikiforovs V. Philosophy: Introduction and reader. – Riga, BKI, 1998. – 290 pp. Kačans V. Logical and methodological models in science. – Riga, PA, vol. 2, 2002. pp- 5-20. Research activity: - logic and methodology of research; - comparative analysis of methods in sociology, political science, psychology and natural sciences; - public opinion (PR and marketing) research methods ; - business games’ design; - programme analysis in creative activity. Scientific publications (number): Articles in scientific journals and scientific transactions ...............6. Theses for the conferences ...............................................5. Published academic literature (number): Teaching aids ................................................4. Other publications (number)........................................2. Programmes of academic courses ....................................9. Academic courses taught: 1991 – 2003 Foundations of philosophy (A) 64 ac. hrs 1992 – 2003 Logic (A) 64 ac. hrs 1992 – 2003 Introduction into philosophy of science (A) 48 ac. hrs 1992 – 1998 Creative work and regulation of creative activity (C) 32 ac. hrs 1992 – 2003 Modern methodological concepts (master’s study programme, B) 32 ac. hrs 1992 – 1993 History of methodology (C) 32 ac. hrs 1996 – 2003 "Public Relations”: research methodology (B) 64 ac. hrs 1995 – 2003 T. Kun’s philosophy of science (B) 32 ac. hrs 1995 - 2003 “Introduction into "Public Relations"’’(B) 32 ac. hrs 1998 - 2003 Projecting of the corporate image (B) 32 ac. hrs New academic courses: 2002/2003 ac. year. Epistemology. (A) 64 ac. hrs 2002/2003 ac. year. Social research: methods and methodology (A) 64 ac. hrs Additional information on professional activities: from 1994 working contacts in research with Bremen University (Germany).1998, November – internship in Bremen University (Germany).2000, May – internship in Oxford University (UK). From 1993– scientific adviser on Bachelor papers. From 1994– scientific adviser on Master papers. From 1993– lecturing in doctoral study programmes. 2001 LU 59th Conference, Social philosophy and social science methodology, section leader. 2002 LU 60th Conference, Social philosophy and social science methodology, section leader. 2003 LU 61st Conference , Philosophical analysis of communication issues, section leader .

15.11. 2006 V.Kačans, Dr.Phil., Asoc.Prof.

ANNA KAPAČA (Curriculum vitae)

Education: 2001. – 2003. Rēzekne Higher School, Mg. Paed.1958. – 1993. Daugavpils Pedagogical University – higher education, history teacher qualification 1976.- 1977. Rīga school of Pioneer managers.1964. – 1976. Nautrēnu secondary school.

Work experience: 2004. – till now lecturer at BSA Rēzekne branch, scientific work methodist1987. – 2004. – teacher at Malnava Agricultural technical school and Malnava college1986. – 1987. – Miglinieki executive commitee chair in Ludza district1977. – 196. – Pioneer manager at Nautrēnu secondary school.

Part time job:2004. – till nowteacher of history and history of culture at J. Ivanova Rēzekne musical school.2003. – 2004. – lecturer at BKI Rēzekne branch (philosophy)2002. – 2003. – lecturer at Rēekne Higher school (pedagogic ethics, estetics, philosophy)

Additional education, courses 2005. – Latvian University professional improvement courses. „academic

staff improvement/ innovations in higher education system sistēmā/managing education”.2005. – Education and culture improvement fund further education courses „introduction to new material, explanations, lecture methods improvement”2004. – Latgale UAC computer courses.2002. – LU Theology fac. Courses „Ethics teaching problems and solutions”

2001. Latvijas Okupācijas muzeja izglītības programmas seminārs „Grupu darbs vēsturē”.2000. RPIVA Pedagoģiskās meistarības kursa „Mūsdienu pedagoģiskā domāšana” praktisko darbu cikls „Psiholoģija pedagogiem”.

Awards: 1982. – LPSR IM Goda rakstsLanguage proficiency: Latvian - native

Russian - fluentEnglish – colloquial level

Scientific publications2005. – Starptautiskās studentu zinātniski praktiskās konferences „Sabiedrības attīstība: izglītības, zinātnes loma un iespējas” rakstu krājumā – Sabiedrības attīstība: pilsoniskās izglītība un skolotāja loma”.2005. -7. Starptautiskās zinātniski praktiskās konferences „Реальность этноса” rakstu krājumā publikācija „Интеграция общества – роль учителя и место молодежи”2005. - Starptautiskās zinātniski praktiskās konferences: „Sabiedrība, integrācija, izglītība” rakstu krājumā publikācija „Sabiedrības integrācija un pilsoniskā izglītība.”2003. - 7. Starptautiskās zinātniski praktiskās konferences „Место нравственного воспитания молодежи в процессе интеграции общества” – „Нравственность: теория и практика в работе с молодежью”2003 – Maģistra darbs „Jauniešu pilsoniskās aktivitātes priekšnosacījumi.”1993. – Diplomdarbs „Latgaliešu nacionālās pašapziņas problēmas F.

Kempa sabiedriski politiskajā darbībā.” 01.11.2006. /Anna Kapača/

CURRICULUM VITAEName, Surname Ļubova Kaširina


BSAAs.prof.

Education Educational

establishment

Graduation year


LVU 19751984

Higher educationPost graduate studies

Degree Dr. phil, University of Latvia, 10.02.1993.Candidate of science in philology, 1988.

Specialization Russian language and philology Qualification philologist



Pedagogical work 1999 - present

1999 - present1991-1995

1984-19911978-1982

BSA

Higher School of PsychologyLU, Faculty of philology and Russian l-ge,LVU, Faculty of pedagogy Liepaja State Pedagogical Institute

As. professor, docent, lecturerlecturer

Senior teaching staff memberTeaching staff member Teaching staff member


Language skills level Russian Latvian

German

mother tongue advanced intermediatePublication «Language semantics and structure” presentation at international

conference, Klaipeda University ( Lithuania, June 2005;«Private business in the Baltics – first year in EC” international practical and scientific conference BRI, Riga (Latvia), May 2005

Academic courses taught: :


Practical stylistics of Russian LanguageMass Media and mass communication in PR management practiceApplied technologies in editing mass media texts Theory of mass communications

Russia’s Peoples’ Friendship University (2002, 2000)- professional development under programme “Lingva-didaktic testing”.St-Petersburg State University(2000.)

15.11.2006.

CURRICULUM VITAEName, Surname Vera Krieviņa Education 2001-2002 LU Faculty of Pedagogy and Psychology Higher professional education, qualification of Assistant psychologist” 1997-2001 LU Faculty of Pedagogy and Psychology Bachelor degree in social sciences (psychology) 1998

Baltic Russian Institute, Chair of general education Academic title of Docent 1993 University of Latvia, Board of academic habilitation and doctorate, Doctoral degree in biological science (Dr.biol.) 1985 Institute of Microbiology, Academic board, Candidate of science degree in biology 1979-1984 Academy of sciences, Institute of Microbiology named after A.Kirhenštens, Post-graduate studies 1974-1979 Latvian State University, Faculty of biology, Specialization “Biology” with qualification “Biologist, Teacher of biology and chemistry”Academic degrees and titles: 1993 degree of doctor in biology (Dr.biol.)Work experience: 2001- present “Danlabs Diagnostika” Ltd. – director 1995-2000 “Grindeks Diagnostika” Ltd. – executive director 1992-1995 Firm “Grindeks” – technological engineer 1986-1992

Academy of Sciences, OSI Experimental production – engineer 1985-1986 Riga Medical Institute (RMI) – junior research staff member 1978-1985 RMI, Clinical laboratory of biochemistry of infectious diseases.- senior laboratory assistantPublications on research (number) : 42 scientific papers; 4 certificates of authorship

Academic courses taught: Crisis communication (B) 32 ac.hrs. Conflictology (A) 32 ac.hrs.

15.11.06.

CURRICULUM VITAE

Name, Surname Valērijs Kuņickis Full-time employment Position

RTU, Institute of the Humanities Docent



MSU (Moscow State University)


Specialization Political scienceQualification teacher




1975-present2000-present

RTUBSA

DocentDocent

Language skills level

Russian Latvian English intermediate

mother tongue advancedAdditional information


SociologySocial psychologyStaff management Organizational behavior

15.11.2006.

KARĪNE LAGANOVSKA (curriculum vitae)

EDUCATION, DEGREES

2005 DU Doctor of philology diploma in foreign (German) Literature history (diploms sērija D

Nr.005 )2003 Reference to confirm that the doctorial studies program has been completed in the field of foreign literature 1997 LU Master’s diploma in pedagogy in methodics (diploms Nr.002391) 1994 LU Bachelor’s diploma in pedagogy in foreign language

teaching methodics1994 LU Diploma of German language and literature teacher1989 Rīgas 93rd secondary school secondary education sertificate

WORK EXPERIENCE:

1999 – RA FACULTY OF PEDAGOGICS, FOREIGN LANGUAGE DEPT. Atbrīvošanas alejā 115 – 132, LV- 4600 1995 – lecturer at RA foreign language dept. 1994 -1998 – German teacher at Kārsava 1st.sec.school 1992- 1994- German teacher at Rīga 90th.sec.school

SCIENTIFIC AND METHODICAL PUBLICATIONS:

Monograph 1 Articles in magazines 14 Copyright serticate - Other magazines publications 1

PUBLISHED TEACHING BOOKS: Teaching books - 1 - Academic programs - 6 PUBLICATIONS:

Telpa un laiks Volfganga Borherta daiļradē. Monogrāfija, Rēzeknes Augstskola. Rēzekne, 2004, 133 lpp. ISBN 9984 – 585 – 11 – 5.

Cilvēks V.Borherta stāstā „Saruna pār jumtiem. DU Humantiārās fakultātes komparatīvistikas institūta starptautiskās zinātniskās konferences „Baltu un slāvu literārā antropoloģija” zinātniskie raksti. 2004. (Pieņemts publicēšanai).

Образ женщины в художественном мире В.Борхерта. Vilņas Universitātes (Lietuva) un Jana Kohanovska akadēmijas (Polija) zinātnisko rakstu krājums “Respectus Philologicus” Nr.6 (11). 2004. (Pieņemts publicēšanai).

Telpas simbolika V.Borherta daiļradē. LPA Literatūras, folkloras un mākslas institūts, 10.zinātniskās konferences “Aktuālas problēmas literatūras zinātnē” raksti. Liepāja, 2004. (Pieņemts publicēšanai).

Zur Symbolik der Zeit in Prosa von Wolfgang Borchert. LU 62.starptautiaskās zinātniskās konferences raksti. Rīga, 2004. (Pieņemts publicēšanai).

Das Bild des Heimkehrers in Texten von Wolfgang Borchert. Thema mit Variationen. Dokumentation des VI. Nordischen Germanistentreffens in Jyväskylä. Frankfurt am Main, 2004, S.497.-506. (Pieņemts publicēšanai).

Prozas ritms un valoda V.Borherta daiļradē. DU Humanitāro zinātņu Vēstnesis. Nr.5. Daugavpils, 2004, 31.-41.lpp. ISBN 9984 – 29 - 010 – 7.

Das Bild des Kindes in Prosa von Wolfgang Borchert. LU raksti: Izglītības zinātnes un pedagoģija mūsienu pasaule, 670.sējums. Rīga, 2004, 206.-214.lpp. ISBN 9984 -725 -99 – 5.

Soldat-Heimkehrer: Selbstreflexion nach 1945 in Werken von Wolfgang Borchert und Arno Schmidt. DPU Филологические чтения. Daugavpils, 2003, 169.-175.lpp. ISBN – 9984 – 14 – 217 – 5.

Bērnība V.Borherta prozas telpiskajā struktūrā. DPU Филологические чтения. Daugavpils, 2003, 175.-182.lpp. ISBN – 9984 – 14 – 217 – 5.

Die neuen Tendenzen in der westdeutschen Nachkriegsliteratur. RA “Tradicionālais un novatoriskais sabiedrības ilgtspējīgā attīstībā. Starptautiskās zinātniskās konferences materiāli. Rēzekne, 2002, 361.-367.lpp. ISBN 9984 – 585 – 38 – 7.

Deutsche Nachkriegsliteratur am Beispiel der Werke von W.Borchert und A.Schmidt. Triangulum. Germanistisches Jahrbuch für Estland Lettland Litauen. Riga und Bonn, 2002, S. 203.-215. ISSN 1406 – 2755.

Pilsēta - Māja Volfganga Borherta prozā. DPU Пространство и время в литературе и искусстве. Дом в европейской картине мира. Выпуск 10. Daugavpils, 2001, 138.-144.lpp. ISBN – 9984 – 14 – 147 – 0.

Die mythologischen Gestalten im Drama von W.Borchert. DPU Humanitārās fakultātes X zinātniskie lasījumi “Humanitārās zinātnes uz III gadu tūkstoša sliekšņa”. Daugavpils, 2000, 22.-29.lpp. ISBN – 9984 -14 – 125 – X.

Academic courses: Ārzemju literatūras vēsture. 20.gs. vācu literatūra. Teksta analīze. Konversācija. Juridiskā vācu valoda. Vācu valoda uzņēmējdarbībā. Vācu valoda vides un datorinženieriem. Mijkultūru komunikācija interneta laikmetā.

08.11.2006. /Karīne Laganovska/

CURRICULUM VITAE

NAME Inna LaizāneEducation : 19975. – 1986. – Malta secondary school; 1987. – 1993. – Daugavpils University, fac. of philology, speciality ,, Russian language

and literature teacher in secondary schools” 1992. – DU Fac. of philology, speciality ,, Latvian language and literature teacher in

schools and gymnasiums with Russian or other instruction languages “; 2002. – 2004. – Rēzekne Higher School, Master’s studies, Master’s degree in

pedagogyWork experience: 1986. – 1993. – Rēzekne district school, elementary school teacher; 1993. – till now : Malta 2nd. Secondary school, Latvian language and literature teacher

in national minorities school 1993. – 1995. – Maltas 2nd sec. School deputy director; 2001. – till now assistent lecturer at BKI Rēzekne branch; 2002. – Head of State language courses at the state emplyment agency and BUTS

latvian language courses for unemployed; 2003. – 2004. – latvian language and literature teacher at Malta 1st. Secondary school.Qualification rising courses: 2000. - ,, Latvian language as the second language teaching methodics”; “work with computer”; 2005. - ,, work with children with special needs”. 2000.g. “Cooperation methods in school environment’.Language proficiency:LATVIAN fluent RUSSIAN fluentGERMAN with dictionaryPublications, speeches: Uzstāšanās ar referātu ,, Vērtēšana un vērtēšanas kritēriji mācību procesā” ikgadējā

maģistrantu zinātniski praktiskajā konferencē 2004. Gada 11. Decembrī; Publikācija ,, Vērtēšana un vērtēšanas kritēriji mācību procesā” : Pedagoģijas teorijas

un mācīšanās process: sestās ikgadējās maģistrantu zinātniski praktiskās konferences materiāli, RA Izdevniecība, 2004 (82.lpp)

2005. November 5 ( Inna Laizāne)

Curriculum Vitae

Name, Surname:

Arkādijs Larionovs

Education: 1978. -1988. – Daugavpils secondary school No 5; 1997. -2001. – BKI bachelor, Public Relation; 2001. -2003. – BKI, Master degree in PR managementWork experience: 1996 -1998. – radio “Alise Plus” advertising consultant; 1997.-1998. – Latvian cultural centre, disco manager; 1998. -1999. - radio “SWH” advertising expert; 1999.- 2001. – radio “Daugavai” program manager; 2001. –till now - magazine “Motor&Sport” chief editorTeaching work: 2001. –till now – BSA Daugavpils branch, lecturer La nguage proficiency: Russian - high; Latvian - medium; English - lowPersonal details: LR citizen;

Teaching subjects: RP basics, planning advertising campaign, PR research methods, Media Relations, Environment and visual communications.

Publications: Magazine “Рекламное измерение” 2000. Magazine “Marketing, Advertising &PR Motion” 2002.g.

01.11.2006.g. / A.Larionovs/

CURRICULUM VITAE

Name, Surname Gaļina LielauseFull time jobPosition

BSA, Dzelzceļu 3, Daugavpilsteacher

Education Educ. institution Date of graduation Obtained education, degree

TSI, doctorial studies 2002-2004 -TSI 2002 Master of social science

in managementBSA master’s studies 1998 -Moscow finance and economy institute

1991 Economist(financeand credit)

Riga politechnical institute

1980 Engineer-mechanic

Daugavpils 9th . secondary school

1975 Secondary education

Speciality Finance and creditQualification Master of social science in management



Teaching work 2004 - 1994 BKI Teacher

2004 - 2001 Training centre"Rosma" Teacher 1997 - 1995 Training centre"Personāls" Teacher

Other experience 12.04.2005 - European project “development perspectives of socially depressed groups in labour market in Daugavpils in businessmen views.” Europe social fund.

Chief accountant

09.10.2004 - European project “Why do we need the numb future” Latvian society integration fund.

Chief accountant

2004 - 1999 Work in audit control in cooperation with "Invest Rīga"Ltdsworn revidents

Auditor

09.1998 - 04.1997

"OVIKO"Ltd. Chief accountant

1996 - 1995 "Maģistrs"Ltd. Chief accountant06. - 09.1995 State employment service

Daugavpils centreEconomist

1995 - 1994 "Stils-Baltijā"Ltd. Chief accountant1994 - 1993 "KDS"Ltd. Chief accountant1992 - 1980 DZPC Egineer-technologist

Language proficiency Russian Latvian English Germanfluent fluent Colloquial level Colloquial level

Other informationAcademic courses Stratēģiskais un inovāciju menedžments, Starptautiskā ekonomika un

finanses, Grāmatvedības pamati, Firmas un komercdarbības statistika, Grāmatvedības uzskaite un saimnieciskās darbības analīze, Pasaules ekonomika, Vispārējā statistika un firmas statistika, Tirdzniecības tehnoloģijas starptautiskajā tirgū, Sistēmiska pieeja vadībā, ES nodokļu sistēmas (maģistratūrā)

Diploma help1 diploma paper in master’s sudy,15 diploma papers in bachelor’s study

Scientific publications "Latgales reģiona nozaru tirgus ekonomika" (Organizācijas principi. Daugavpils Pedagoģiskās universitātes 9. ikgadējās zinātniskās konferences rakstu krājums. DPU, Saule, 2001.g. 160-161.lpp. )

"Demogrāfiskās situācijas īpatnības Latgales reģionā" (Organizācijas principi. Rēzeknes Augstskola; zinātniskās konferences rakstu krājums. Rēzeknes Augstskola, 2000.g. 140-141 Ipp.)

Piedalīšanās starptautiskajā zinātniskajā konferencē Rēzeknes augstskolā, 2004.g. marts. Angļu valodā. Stenda raksts “INFORMATION TECHNOLOGY IN FINANCIAL SERVICES”.Журнал «КАПИТАЛ РЕГИОН» N2 –2004. «Учет товарно-материальных ценностей.»1 часть.Журнал «КАПИТАЛ РЕГИОН» N3 –2004. «Учет товарно-материальных ценностей.» 1-вариантучета.Журнал «КАПИТАЛ РЕГИОН» N4-2004. «Учет товарно-материальных ценностей.» 2-вариантучета. Журнал «КАПИТАЛ РЕГИОН» N5-2004. Круглый стол. «Каким должен быть бухгалтер сегодня.»Журнал «КАПИТАЛ РЕГИОН» N 6 –2004. «Двойная запись- главный принцип бухучета.».Журнал « КАПИТАЛ РЕГИОН» N 8-2004. «Четыре главных операции бухучета.»Журнал « КАПИТАЛ РЕГИОНА» N 9-2004. «Виды амортизации в бухгалтерском учетедля текущего учета предприятий. Амортизация для налогового учета.»

01.11.06.

Curriculum VitaeName, surname Evija LiepaEducation:

1993 – 1997 Riga Technical University,Faculty of Automation and computer engineering, doctoral studies

1996 LU, Master degree in mathematics1986 – 1991 University of Latvia, Faculty of Physics and mathematics1986 – 1991 Riga 1st secondary school

Academic titles and degrees: BSA as. Professor, RTU, RSU and SPPA (IIPP) docent, Doctor of mathematics (Dr. math)

Work experience:2005 - International Institute of Practical Psychology, docent2002 - Baltic Russian Institute, Department of marketing and management, head

of the department, as. professor1999 - Riga Stradiņs University, docent1998 - Riga Technical University, Institute of Information technologies, Chair of

operational research, docent 02.2001 – 09.2001 Business Higher School “Turība”, Master studies’ director, docents1998 - 2002 Riga Institute of Pedagogical and Educational Administration, Chair of economics and business, Head of the Chair, docent1998 - 1999 Riga Stradiņs University, lecturer 1997 - 1998 Riga Institute of Pedagogical and Educational Administration,

Chair of economics and business, Head of the Chair, lecturer1996 - 1998 Riga Technical University, Institute of Information technologies, Chair of operational research, lecturer

1995 - 1996 Riga Technical University, Faculty of Physics and mathematics, lecturer

1993 - 1995 Riga Technical University, Chair of applied mathematics, assistant

1991 - 1993 University of Latvia, Faculty of Physics and mathematics, Chair of the

theory of probability and mathematical analysis, assistant

Participation in conferences, research activity and publications:Liepa E., Gūtmanis N. On Equilibrium Stability of Markov Evolution Families, 3rd International Conference

Aplimat, Collected articles, Bratislava, Slovakia, 2004.Latvijas Zinātnes padomes akceptēts projekts Nr. 01.0536 “Kapitāla aktīva daļas cenu veidošanās

dinamiskā modeļa analīze”(2001 - 2003) (Project adopted by the Academic Science Board of Latvia “

Analysis of the dynamic pricing model of the capital’s active share)

Ajevskis V., Gūtmanis N., Liepa E. Latvijas ekonomisko rādītāju prognozēšanas iespējas, Starpt. zin. konf. “Tradicionālais un novatoriskais sabiedrības ilgtspējīgā attīstībā; konkurētspējas problēmas ilgtspējīgā ekonomikas attīstībā”, Rēzekne, 2002.( International scientific conference: Traditional and innovative opportunities in social development, issues of competitiveness in long-term economic development”)

Carkovs J., Liepa E. Impulsu Markova multiplikatīvu kociklu asimptotiskā dilšana un robežteorēmas, II Pasaules latviešu zinātnieku kongresa tēžu krāj.2001. (2nd World Congress of Latvian Scientists. Collected Theses.)

Gūtmanis N., Liepa E. RIGIBID indeksu prognozēšanas iespējas, Biznesa augstskolas “Turība” starptautiskās konferences rakstu krājums, 2001.( “RIGIBID –aided possibilities in index forecasting”. Collected articles. International conference held by Business Higher School “Turība)

Liepa E., Tsarkov Y. On Averaging of Impulse Markov Multiplicative Cocycles, 8th International Conference on Analytical and Stochastic Modelling Techniques (ASMT’2001), Collected articles, Prague, 2001.

IZM pasūtīts lietišķais pētījums “Ekonomikas mācību saturs un tā metodiskais nodrošinājums vidusskolām” (1998)(Applied research commissioned by Ministry of education and science “Content of education in economics and methodological support in secondary school”)Academic courses taught: Data analysis and processing;Forecasting of the economic processes;Forecasting of business processes;Dynamic planning of economic processes;Methods of quantitative analysis in business;General economics and corporate statistics;Methods of quantitative analysis;Statistics;Higher mathematics.Participation in study programmes’ Academic Advisers Board:Professional study programme’s “Entrepreneurship” Academic Advisers Board , member.Professional study programme’s “Entrepreneurship” director of department „Marketing management”.Study programmes elaborated:RPIVA Professional study programma “Management of business and enterprise”.

BRI Professional study programma „Entrepreneurship” specialization „Marketing manag

CURRICULUM VITAE

Name, Surname: Jurijs Lisikovs

Education :2001.-2003. Latvian University PPI master’s studies;1981.-1986. Daugavpils Pedagogical Institute(teacher of physics and mathematics);1980.-1981 Daugavpils 4th secondary school;1971.-1980 Gelindžik 2nd secondary school, Krasnodar region, Russia.

Work experience:1986.-1988 - Children and youth sports school, boxing coach;1988.-1998. - 1.AUVS computer studies, physics, mathematics, electrotechnics teacher, ;1994. – till now BSA Daugavpils branch, lecturer.

Language proficiency:Russian - native;Latvian - high;English - medium

Personal details:LR alien

Teaching subjects:PC equipment means and operation systems;Computer studies I, II, III;Electronic tables;Data base projects;Computer design;Publication design and computer technology;Computer studies(Multimedia or Presentation Graphics);Computer studies for lawyers

01.11.06.Name, Surname Anatoļijs Ļitvinčuks


BSA

docent


Graduation year Education acquired, Degree conferred

Riga Civil Aviation Engineers institute


Specialization Aircraft and engine maintenanceQualification Mechanical engineer

Degree Doctoral degree in engineering science, RAU 1993 (Dr.sc.ing.)



Position

Pedagogical work 1966-1999

1999-20021996 – present


LUBaltic Russian Institute

Assistants, post-graduate student, docent, Head of the chair, vice-deanDocentdocent


1964 – 1965

1966 - 1968


engineer

Language skills Russian Latvian Germanlevel Mother tongue Advanced intermediate



Economics of branch (sectoral) marketsStrategic managementBasics of marketingMethods of staff management

15.11.2006.

CURRICULUM VITAECURRICULUM VITAE

Personal details :Name Ginta

Surname Lubgāne

Education 1999. Mg. Paed.. 1997. – 1999. Master’s Studies at Daugavpils Pedagogical University in German language teaching methodics .1992. – 1996 DPU German and English teacher speciality (in secondary school) .1981. – 1992 g. Rēzeknes 1st. Secondary school.

Qualification rising abroad2005.March . Further education courses in Germany, Lubeck2000.October German teacher seminar in Wien, Austria 1997.April Training trip to Germany.1995. May - July. Training practice in Zurich, cantonal school Oerlikon, lectures in Zurich Technical University

Work experience

2001. – till now Lecturer at BSA Rēzekne branch 1999. – till now German and English teacher at Rēzekne secodary school No1. 1998. – 1999. Maternity leave.1997. – 1999. Assistent at DPU German language dept .1996. – 1997. Laboratory worker at DPU German lang.dept..

Languages: Latvian, German, Russian, English

Other information : 1996. – 1998. participated in 3rd DPU scientific conference DPU Humanitarian fac. VIII. Scientific readings with following publications in DPU scientific collection (4 publications); Computer work skills; B category driver’s licence.

2006. November 3.

Curriculum Vitae

Name, Surname:

Ļubova Mackeviča Nationality :

Russian

Address :

Daugavpils, Jātnieku iela 42a-26

Phones : m.9866426, 54-44236

Education: 1980. –DPI, Russian language and literature and German teacher; 1999. – DPU, Mg. Paed. Degree in German language

Work experience: 1997. – till now BSA Daugavpils branch 1998. - 2002. – 3rd secondary school; 1991. -1998. – 13th secondary school; 1981. -1991. – PTS; 1980 -1981. – 10th secondary school Language proficiency: Russian - high; Latvian – high; German - high; English - medium

Personal details: LR citizen;

Teaching subject: German language

01.11.2006. / Ļ.Mackeviča/

dzīves un darba gājums(CURRICULUM VITAE)

1. Name, Surname Gaļina Makarova2. Education Higher, Latvian State University Faculty of law - 1974. , lawyer 3 Academic degrees Dr. jur – 1992 .

Docent – 1991 . Candidate of law – 1990

4. Experience Since 1996. – Docent of Rēzekne Higher school Law departament; since 2004. .- asoc. professor,

since 1974. – Rēzekne legal consultation, sworn solicitor,

Since 2001 work for G. Makarovs sworn barrister agency

5. Academic publications Monograph – 1;Scientific articles – 3;Articles in magazines –3.

6. Scientific-research activity Processual and non-processual advocate activity; crime prevention.

Solicitors in Latvia and sworn solicitor

procedure status

Labour and commercial legislation. 7.Other academic activities 2003. Participation with referats in

conferences in Minsk (Belarus) , Sankt- petersburg (Russia), Rēzeknē. Participating in Rēzekne Higher School international scientific conferences 2003., 2004. 2005. September participation with referat at a conference in Daugavpils University.

8. Teaching-methodical and pedagogical activities Study programs:Piedalīšanās 2.līmeņa augstākās profesionālās studiju programmas “Sociālo zinību skolotājs” (2003.g.) izstrādē.Sagatavotie un lasītie studiju kursi un programmas:

Pašvaldību tiesības, Saimnieciskās un darba tiesības, Tiesību aizsardzības iestādes, Darba tiesības, Advokatūra, Saimnieciskās tiesības, Starptautiskās tiesības, Ievads biznesa tiesībās, Bērnu tiesību aizsardzība, Eiropas Savienības tiesības.

Pedagoģiskā darba stāžs augstskolā – 14 gadi. Vidējā gada pedagoģiskā slodze – 1200 stundas. 2003./2004.st.g. tiek vadīts 1 maģistra darbs.

9. Other study process Lectures for BKI students.activities from 2002.November 6 till 2003.March 12.

Acquired professional program “Higher school didactics”

“Augstskolu didaktika”.

10. Community activity member of advocate society

11. Essential publications 1.Процесуальная деятельность адвоката по предупреждению преступлений. Журнал “Юстиция”, 1984, Но.15/16, 0,3 п.л.

2. Проблемы прав на защиту. Таллин, изд. Валгус, 1988, 4 стр.

3.Процесуалъная деятелъность адвокатуры по предупреждению преступлений. Научнопрактическая конференция адвокатов Прибалтийских республик, Рига, 1987, 0,2 п.л.4. Автореферат дисертации. Москва, 1990. «Процессуальная и внепроцессуальная деятельность адвоката – защитника по предупреждению преступлений».5. Advokatūras vēsture Latvijā. “Likums un tiesības”, 2003.gada jūlijs, 3.lpp.6. Advokāta tiesiskais stāvoklis. // Starptautiskās zinātniskās konferences “Zinātnes sasniegumi sabiedrības labklājībai un attīstībai” materiāli, 2004.gada 4.-5.marts.

12. Language proficiency Russian, Latvian (3.category),German and English with

a dictionary

13. other information practical experience of solicitor work – 31 years.

___________________

CURRICULUM VITAE

Personal details Olga Maļceva,

Education 2005. Daugavpils University doctorial study program

„Psychology” (Social psychology).

2002. Daugavpils University, speciality -

education psychologist . .

1998. Daugavpils Pedagogical University, Master degree in age

psychology

1996. DPU, faculty of chemistry and biolofy, elementary school and

housekeeping teacher. Bachelor degree in psychology.

1988. Rēzeknes 6th secondary school. Secondary education sertificate.

1986. Rēzeknes music school, speciality - accordeon.

Work experience 2005. Zarečnaja school, education psychologist.

2005. Rēznas school, education psychologist.

2004. Jaunstrūžāni school, education psychologist.

2004. Strūžāni day nursary, education psychologist.

2003. BKI, lecturer.

2003. Malta 1st. Secondary school, education psychologist and teacher

of psychology.

2000. – 2003. Children care centre “ Kalupe”, psychologist and educator

2000. – 2001. Ardava school, English teacher.

1995. – 1999. Višķi school, elementary school and music teacher.

1990. – 1994. Daugavpils domestic services factory, attendant

Additional education,

courses no 2004.gada 7.oktobra līdz 2005.gada 15.jūnijam veica

profesionālo pilnveidi

Programmā „Augstskolu mācībspēku pedagoģiskās izglītības pamati/

Augstskolu didaktika”. LATVIJAS UNIVERSITĀTE, sertifikāts

nr.0674.

2005.g. Starptautiskā zinātniskajā konferencē: ”SABIEDRĪBA,

INTEGRĀCIJA, IZGLĪTĪBA”. Referāts par tēmu: „Invalīdu integrācija

Rēzeknes augstākās izglītības mācību iestādēs”.

2005.g. IZGLĪTĪBAS UN KULTŪRAS VEICINĀŠANAS FONDS

Kursi par tēmu: „Jaunās vielas izklāsts, skaidrojumi, lekcijas metodes

pilnveide”. Rēzekne.

2004.g. Izglītošanās centrs ģimenei un skolai. Kursi par tēmu:

“Savādāks” bērns skolā – kā sniegt nepieciešamo atbalstu. Rēzekne.

2004.g.”Cielava” Izglītības un Kultūras veicināšanas fonds. Kursi par tēmu:

„Veselīgas vides veidošana mācību un audzināšanas iestādēs”.

2002. g. Kursi Vācijā par tēmu :” Sozialpadagogisches Praktirum”.

Sociālo darbinieku pieredzes apmaiņa un savstarpējs darbs sociālajā

sfērā Vācijā.

2002. g. Sociālo darbinieku brauciens uz Franciju projekta ietvaros.

Kursi Francijā par tēmu: “Problēmbērni un to audzināšanas specifika”

2002. g. Rīgā. Spīdzināto un viņu ģimenes locekļu medicīniskās

rehabilitācijas centra rīkotais mācību seminārs “ Vardarbību

pārcietušo personu rehabilitācijas kompleksa nodrošināšana”.

2002. g. LR Labklājības ministrija. Sociālās palīdzības

fonds “ Bērna tiesību nodrošināšana un aizsardzība”.

2002. g. Dienvidlatgales Pašvaldību mācību centra un

IB Bildungszentrum ( Vācija ) rīkotais profesionālās pilnveides kurss

“ Atkarību aprūpe un profilakse”.

2001.g.B kategorijas auto apmācības kursi, ir autovadītāja apliecība.

2001. g. Mentor fonda projekts “Dalies pieredzē!”.

Pieredzes apmaiņas semināru cikls bērnu namu un internātskolu

darbiniekiem.

2000.- 2001. Latgales reproduktīvās un psihiskās veselības centrs

VALENTIA sadarbībā ar Daugavpils Izglītības pārvaldes

Psiholoģiskās palīdzības centru “ Vadlīnijas darbam ar bērniem, kas

cietuši no vardarbības: diagnostika, rehabilitācija, korekcijas”.

1998. g. DPU, kursi par tēmu: “Pedagoģiskā procesa psiholoģiskais

nodrošinājums sākumskolā”.

1998. g. Tikumiskā izglītība. Iepazīšanās ar kursu: “Mana pasaule

un es”. Tikumiskās izglītības asociācija. Daugavpilī.

1998. g. Rotaļu un folkloras deju apmācības kurss: “Einam šeinam”.

Kursu organizēja Latvijas pašvaldības mācību centra Daugavpils

nodaļa.

1997. g. DPU, kursi par tēmu: “Mūzikas pedagoģijas novitātes”.

1996. g. Rīgas Pedagoģijas un izglītības vadības augstskolas

Tālāk izglītības kursi vizuālajā mākslā un rokdarbos skolotājiem no

skolām ar krievu mācību valodu. Speciālās latviešu valodas prasmes,

mācot priekšmetu valsts valodā, skolēna un skolotāja saskarsmes

psiholoģija, vizuālās mākslas un rokdarbu saturs un metodika,

pedagoģiskā procesa modelēšana.

1985.-1988. Rēzeknes Jaunatnes mācību-ražošanas kombināts, šuvēja.

Language proficiency Russian - native.

Latvian – good, 3rd category.

English – colloquial level.

Polish with dictionary

German with dictionary.

2006 November 5.

Name, Surname Aleksandrs Mašarskis

Full-time employment

Position

BSA

Docent


Graduation year


RCAII 1974 Higher education Specialization Economic and organization of air transport Qualification Engineer economist

Degree Doctoral degree in economics, LU, 1999 (Dr.oec.)




BSALURCAIIRCAII

Docent DocentDocent Teaching staff member


1992-1996 Commercial bank of Latvia

Department’s chief, deputy to the Chairman of Board

Language skills Russian Latvian Englishlevel Mother tongue Advanced Intermediate

Publications “Management of financial innovations and financial risks” Vilnius, 2002

Derivative financial instruments and regulation of financial markets. Issues in development of the science of economic and management, IV Collection of scientific papers, Vol. 647.Riga, 2002

The Regulation of Commercial Banks CapitalAdequacy by the Bank of Latvia First Annual BMDA Conference.Management Development: Partnership between Business and Science in the Context of Globalization. Kaunas, Lithuania, Kaunas, Lithuania, 2003


Financial risks. Theory of investments. International financial markets. Currency transactions. Monetary theory and policy. Management of bank risks. International finances. Banking.


CURRICULUM VITAE

Name, Surname Rimma MatvejevaFull-time employment Position

BSA

Lecturer


Graduation year

Education acquired

BSA 1998 Higher professional education

Specialization JurisprudenceQualification lawyer

Degree Master degree in management science, BRI Work experience

During the period


Pedagogical work 1998 – present1991-1992

BSA Teaching staff membercoach


1995-1998 JU “Fotos” Sales assistant

Language skills Russian Latvian Englishlevel Mother tongue Advanced intermediate


Fundamentals of jurisprudence Roman lawFamily law

15.11.2006.

CURRICULUM VITAE

EDUCATION:01.11.1997.- 27.05.1999. Daugavpils Pedagogical University Master of

pedagogy in IT teaching methodics01.09.1990. - 19.06.1995. Daugavpils Pedagogical Institute / Bachelor of

mathematics01.09.1990. - 19.06.1995. Daugavpils Pedagogical Institute / Teacher of

mathematics and IT in secondary school 01.09.1980. - 01.06.1990. Rēzekne 6th.secondary school / secondary education

WORK EXPERIENCE:from 01.09.1995. Rēzekne 6th.sec. school, IT teacher 01.10.1999.-01.11.2004. Rēzekne 6th.sec. school deputy director in IT issues 01.09.1998. Rēzekne regional computer centre specialist 01.09.2002. Baltic Russian Institute docent

PART TIME JOB:01.09.1998. – 10.04.1999. it TEACHER IN Social Technology Institute 01.06.1999. – 01.06.2001. Firm “Pro Line D” consultant on computers and

software

ADDITIONAL EDUCATION, COURSES:17.12.2001. European computer ability sertificate (ECDL)

Courses:15.05.2005. LU „Lotus Domino Serveris”17.01.2004. BDA „Microsoft Front Page 2002”28.02.2003. BKI „Studentu zinātniskā darba vadības metodika”07.03.2003. ISEC „Bilingvālās izglītības metodika mazākumtautību izglītības iestāžu administrācijai”26.06.2003. BKI „Informācijas tehnoloģijas studiju procesā”02.04.2003. LLU „Augstskolu didaktika”21.06.2002. LIIS „Testu sistēmas izglītībā”10.06.2002. LIIS „Flash tehnoloģijas”14-17.08.2001.; 21-24.08.2001. LR IZM PIAC/LU/LIIS “CISCO sertificētie

datortīklu veidošanas un administrēšanas kursi I semestris”29.12.2001. Ziemeļu Ministru padome "Baltnet support for IT Teachers in Latvia" „Informācijas tehnoloģiju pielietojums integrētās apmācības procesā. Metodes. Pieredze. Attīstība.”

16.10.1998. – LR IZM PIAC/LU/LIIS “ Datori citos priekšmetos”18.09.1998. – LR IZM PIAC/LU/LIIS “Tālmācības tehnoloģijas” 18.09.1998. – 20.09.1998. – LR IZM PIAC/LU/LIIS “Modernās informācijas

tehnoloģijas izglītībā”11.09.1998. – 13.09.1998. – LR IZM PIAC/LU/LIIS “Organizācijas prezentācijas

materiālu sagatavošanas pakete Microsoft Power Point 97” 11.09.1998. – 13.09.1998. – LR IZM PIAC/LU/LIIS “WWW lappušu veidošanas

tehnoloģijas”01.09.1996. – 01.06.1997. LVAVP “Latviešu valoda kā otrā valoda minoritāšu

skolu priekšmetu skolotājiem”

09.07.1998. – 11.07.1998. – LR IZM PIAC/LU/LIIS “Elektroniskās tabulas Microsoft Excel 97”

21.05.1998. – 23.05.1998. – LR IZM PIAC/LU/LIIS “Teksta redaktors Microsoft Word 97”

15.10.1996. – 18.10.1996. – DPI “Informātikas pamati. Ievads IBM kursā”

LANGUAGES PROFICIENCY:Latvian - fluent;Russian - fluent;English with a dictionary.

Degree papers:Master’s paper – “School Web server , as a teaching information resourse”;Bachelor’s paper – “ Basics of theory of relativity in school”

AWARDS:Latvian Republic Education and Science ministry; Honour award for creative and

professional work in education (22.09.2003)Rēzekne City Council honour award for exelent teaching activity (29.08.2001)

01.11.2006. Andris Meiers

CURRICULUM VITAE

Name, Surname: Svetlana Miļuse

Date of birth: 16.04.1964.

Home address: Ģimnāzijas 22-8, LV-5403, DaugavpilsPhone 54-28081, 9297505.

Education:2001.-2003 Latvian University PPI master’s study (Mg.paed); Dipl. Nr.013717 12.06.2003. 1994.-1995. Daugavpils Pedagogical University ( English language)1981.-1986. Daugavpils Pedagogical Institute (biology, chemistry); Dipl. Nr.368331 04.07.1986.

Work experience:1981. Youth creative centre 1989.-1993. – “Lokomotīve”factory (technical control dept.);1993.-1994. – Daugavpils 3rd secondary school (English teacher);

1994.-1995. - Daugavpils Intercollege (English reacher, deputy director);1994. – till now Baltic Russian Institute Daugavpils branch (Head);1998 .- till now Psychology higher school Daugavpils branch (Head).

Language proficiency:Russian - native;Latvian - high;English - high

Personal detailsLR citizen

Teaching subject:English language

01.11.2006 S.Miļuse /

Name, Surname Vineta MinkēvičaFull-time

employmentPosition

RTUdocent


Graduation year

Education acquired,

LU 1991 Higher education

Specialization Applied mathematicQualification mathematician

Degree Doctoral degree in mathematics, RTU, 1998 (Dr.math.)Master degree in mathematics, LU, 1996




1995-19961991-1995

RTURTURPIVARTURTU

DocentLecturerLecturerLecturerAssistants

Other work experienceLanguage skills Russian Latvian Englishlevel advanced advanced intermediate


Professional developmentScientific publications

Higher mathematicsLogistics

1994 Linchoping university (Sweden)1998 Karlsruhe Technical university (Germany)

9, including methodic aids - 1


JEĻENA MOROZOVAEDUCATION

1999. – 2001. – Latvian University Social science Master’s degree in psychology

1995. – 1999. – Daugavpils Pedagogical University Social science Bachelor’s degree in psychology

Psychology and social scince teacher qualification1991. – 1995. – Malnava Agricultural technical school – speciality :

agricultural economy1983. – 1991. – Rēzekne 2nd.secondary school

WORK EXPERIENCE

2004./2006. – BSA lecturer ( psychology and social science ) 2001./2002. ; 2002./2003 – Kārsava 2nd. Secondary school psychologist Kārsava Gymnasium psychologist

Aizgārša school psychologist Vītoli school psychologist1998./1999. – Kārsava 2nd. Secondary school psychologist and teacher of psychology

ADDITIONAL EDUCATION2002./2003. – Psychology study program for children – victims of violance1999./2000. – Practical cycle ’’psychology for teachers’’1995. – 1999. – psychological training:

Communication ability training; Body therapy training; Personal growth training; Psychosynthesis; Gestaltgroup training.

Computer skills.

“B” category driver’s licence.

LANGUAGE PROFICIENCY

Latvian - fluentEnglish – colloquial levelRussian - native

RĒZEKNE, 2006.

CURICULLUM VITAE

Name, Surname Irina NepočatovaFull-time employmentPosition

“Via Moderna” Ltd. Training centerDirector



LU, Faculty of history and philosophy

1974 Candidate of science, in philosophy

QualificationAdditional education

Historian, teacher of history and philosophySt.Giles College, Brighton, Business English (advanced level U.K. 1994 Anglo-Continental School of English, Bournemonth-English for

Business Communication. U.K. 1995



Position

Pedagogical work 1973 -74 1974 -75

1974 -78

1978 -90.

42nd Riga secondary schoolRTU

RTU

RMAK

TeacherRector’s office senior assistant

Chair of Philosophy, Senior teaching staff member.Teacher of Philosophy


1992 “Via Moderna” Ltd. PA and office managers courses organization and management.

Language skillslevel Russian Latvian English

mother tongue

advanced advanced


Management; Culture studies; Philosophy; Aesthetics; Business English, Business documentation and correspondence

15.11.06.

(Curriculum Vitae)

1. Name, Surname Tatjana Neščerecka 2. Education Higher, 1980. Latvian State University , Faculty of philology. speciality: philologist, Rusian language and

literature teacher3. Experience since 2002. – Baltic Russian Institute, lecturer; 1997. – Rēzekne city orphan court clerc 1995. – Rēzekne Higher School, Humanitarian and Law faculty, lecturer of philology dept. 1991.-1995 – Rēzekne Teacher Insitute, teacher of

Russain language and culture 1988.- 1991. – Rēzekne pedagogical school teacher

of Russain language and culture 1986. – 1986 – Rēzekne “Knowledge society” responsible secretary; 1981. – 1986 – Rēzekne district Komsomol commitee, instructor of school dept.; 1980. – 1981. – Olaine 1st. Secondary school, teacher of Russain language and culture; 1980 . – Rīga 24th. Secondary school, teacher of

Russain language and literature

4. Teaching methodical activity Prepared and taught study courses and programs

Mother tongue, children literature, rhetoric; methods to teach read and write, native language and literature teaching methodic, russian folklore, russian language stylistics, clerical basics.

5. Other study process activities Further education courses course “Higher school didactics” ( 2003 ); course“Secretary and library work” ( 1997 ) course“Intensive Russain language teaching” (1990) 6. Language proficiency

7. Computer skills MS Windows, MS Office, MS Internets, MS Outlook Express

01.11.06.

Curriculum Vitae

Eleonora Ņikiforova

Education:

1995. Liepāja Pedagogical akademy, Mg.paed.

1988. S.Kirova Kazachstan State university, philologist

Additional education:

2000. LPA, “Developing a learning Environment”

2000 , 2001. Developing higher school pedagogic professional study program

2003. Latvian Agricultural university, professional perfection in higher school didactics

Experience:

1988. – till now Liepāja Ped. Akademy, assistent

2001. - till now BSA, lecturer

Language proficiency: Russian - fluent, Latvian - medium, English – colloquial level.

Skills : computer skills ( MS Word)

2006.November 28.

E. Ņikiforova

Name, SurnameCURRICULUM VITAE

Valērijs Ņikiforovs


Higher School of Psychology

Rector



LVU

RPI

19741971

Post-graduate studiesHigher education

QualificationMechanical engineer

Degree Academician, IT International Academy, 2002 Holder of a doctor habilitus degree in philosophy, LZA 1992 (Dr.phil.hab.)Professor, USSR State Committee for Public Education, 1991 Doctor of science in philosophy, USSR MP AAK, 1990 Candidate of science in philosophy, LVU Academic board, 1975



Pedagogical work 1993 - present1974 - 1993

BRILU (LVU)

professorHead of the Chair, docent,senior teaching staff member, Teaching staff member


2003 – present1993 – 2003

BRIBRI

Chairman of the BoardRector, director

Language skills Russian Latvian Englishlevel Mother tongue Advanced AdvancedAdditional informationAcademic courses taught:Scientific adviser on diploma papers


Logic. Philosophy. Logic and methodology of scientific researchTheory and methodology of problems.

2 (2002/03 ac. year)

106 scientific, methodological and methodical and teaching aids publications in the field of scientific research (see Appendix), incl.:

Nikiforov,V. Logic. Synopsis of study course and control assignments for extra-mural and distance education students. – Riga, 2004.

Nikiforov,V.. Fundamentals of modern philosophy: Course of lectures for extra-mural students. – Riga: BRI, 2004.Nikiforov,V.. Requirements and recommendations to elaborate a diploma paper: methods approaches in writing, guidelines for the structure, and order of presentation. - Riga: BRI, 2003.

Nikiforov,V., Rutmanis, V., Philosophy of science. Меthodological issues. - Riga: BRI, 2000.Nikiforov,V. Problematic situation and problem: genesis, structure, functions. - Riga: BRI, 2000.Качан В. Nikiforov,V.. Logic: methodical aids for university students. – Riga: BRI, 1999.Nikiforov,V.. Kačan V. Philosophy: introduction and reader. -. – Riga: BRI, 1998.

15.11.2006.

Curriculum Vitae

Personal details:Name, Surname Sergejs Novikovs

Address Rūpnīcas ielā 3a, dz. 63, Rēzekne

Education: 1972. – 1978. Rīga Red banner Lenin Comsomol Civil aviation engineer institute, diploma A-I № 236872.

1982. – 1987. Labour Red Banner order Peteris Stučka Latvian State university, diploma ЛВ № 126957.

Education: 09.2004. - lecturer at BSA Rēzekne branch

11.1992.-09.2004. – docent at Moscow State Pedagogical university, Moscow07.1987.-07.1992. – dean assistent at Rīga Technical university, Rīga

12.1984.-06.1987. – lecturer at Rīga sailor school, Rīga09.1982.-06.1984. – technician 08.1981.-09.1982. – constructing engineer at Rīga P/O „Era”, Rīga01.1981.-07.1981. – chief engineer at Rēzekne P/O „Elektroinstruments”, Rēzekne04.1978.-12.1980. – engineer at Civil Aviation ministry, Arhangelsk region.

Language proficiency: Russian - native, Latvian – with dictionary

07.11.2006. S. Novikovs

Curriculum Vitae

PERSONAL DETAILSName : VitālijsSurname : PlatpirsAddress : Rēzekne, Kooperatīva iela 11 – 39;

EDUCATIONSchool: Rēzekne 2nd.secodary school, secondary educationTime of studies: 1986. – 1998.

Higher education: 1998. – 2003. LU, faculty of law, day dept., qualificaiton of lawyer (Dipl.iur), diploma nr. 001826.

2003. – 2004 Business higher school Turība master studies in law, (Mag.iur.).

SCIENTIFIC CONFERENCES2002.April 6. , Student Evaluation Committee in the Law Reform Conference, April 2002, (Juridiskās izglītības reforma), Rīga.2003. June 24. – 27. , International legal conference „The role of international law in the new, people’s peace and safety securing conditions”, St. Petersburg, Russia.2003.September 25. , III International legal conference „The place of Youth upbringing in the process of public integration”, Rēzekne, Latvia. Referāts „Jauniešu tikumiskās audzināšanas krimināltiesiskie aspekti”. Būs starptautiskā publikācija, krājums ar referātu sagatavots publicēšanai.2003.December 2. – 5. , International legal conference „On the problems of the World ocean”. Referāts „Jūras tiesību tiesiskie aspekti jaunā Latvijas Republikas Jūras kodeksā skatījumā”, Moscow, Russia. Būs starptautiskā publikācija, krājums ar referātu tiek gatavots publicēšanai.2004.February 2. – 3. , International legal conference, Moscow, Russia. Referāts „Princips nullum crimen, nullum poena sine lege starptautiskajās tiesībās” Būs starptautiskā publikācija, krājums ar referātu tiek gatavots publicēšanai.2004.February 4. – 5. , Internatioanl conference „The Statutes of Rome” (Internatioanl criminal court), Moscow, Russia.2004.February 26. , International conference „International cooperation and perfection of Eurasia economical union legal system”, St. Petersburg, Russia.2004.February 27. , International conference (The joint work of Eurasia economical union interparliamental assembly and legal experts) St. Petersburg, Russia.2004.May 13. , International scientific conference “We in time, space, development”, Rēzekne, Latvia. Referāts „Advokāts kriminālprocesā”. Būs starptautiskā publikācija, krājums ar referātu tiek gatavots publicēšanai.2004.October 28. – 29. . International scientific conference, Daugavpils, Latvia. Referāts „Advokāts kriminālprocesā”. Būs starptautiskā publikācija, krājums ar referātu tiek gatavots publicēšanai.

WORK EXPERIENCEPlace of work: 27.04.1998 – 14.06.2000 – Secretary of sworn solicitor and computer

operator.14.06.2000 – Legal consultant, “Sworn solicitor Gaļina Makarova office”25.11.2003 – sworn solicitor assistant (2003. December 16. gave an oath).

Teaching practice (work): RTU, Law basics teacher (under supervision of Asoc.prof., Dr.iur. A.Līcis ), one term (01.09.2001 – 15.02.2002), with more than 150 academic hours.

Lecturer at Business higher school Turība , faculty of law Taught subjects: Administrative law, Administrative process, Civil process,

Judicial methods, Judicial methods and practice, Application of the law norms, General State science, two terms, with more than 500 academic hours.

Lecturer at Baltic Russian Institute, faculty of law.Taught subjects: Administrative law, Administrative process, Insurance law,

Church law, Latvian Constitutional law, Foreign constitutional law. Three terms, with more than 500 academic hours

Practice at LU faculty of lawLatvian Republic Judicial ministry Religious matters dept..Rīga Court district prosecutor’s office.Latvian Republic Constitutional court.

OTHER ACTIVITIESFrom 2002 July 1. police officer assistant, IC No. 001740.

from 2003.June 25 member of Russian International; Law Association, IC No. 526.form 2003.December 3 member of Russain International maritime law association, IC No. 206.

Sertificate of course “Higher school didactics”

SKILLSTechnical skills: Driver’s licence “B” categoryComputer: computer operator

Language proficiency: Latvian, Russian, English

Date 12.11.2006 V. Platpirs . . .

Name, Surname Leonīds Pļevako Full-time employmentPosition

BSAdocent



Moscow institute of economics and statistics

1967Higher education

Specialization Organization for mechanized processing of economic data

QualificationEngineer-economist

Degree Doctor of economics, LU 1993 (Dr.oec.)Work experience

During the period


Pedagogical work 1993– present

1999-20021994-19991966-1993

BSA

LURAULatvian research institute of statistics

docent

docentdocentsenior research staff member ., head of division,

laboratory chiefOther work experience

1993-1994

1961-1963

Jelgavas EMB Ltd.USSR CSP computing machine central station

Commercial agent

statistician

Language skills Russian Latvian Germanlevel mother tongue advanced intermediateAdditional informationAcademic courses taught:


General statistics and corporate statistics Systemic analysisGeneral statistics and economical statistics Corporate statistics Corporate statistics and statistics of commercial activityCorporate statistics and international statistics75 scientific publications.Collected scientific papers of Belarus State Economic University БГЭУ “Theory and practice of management», Мinsk: БГЭУ, 2002 (2 publications)Collected scientific papers of Belarus State Economic University БГЭУ «management and marketing: experience and problems», Мinsk: БГЭУ, 2003 (1 publication); 2004 – 1 publication“System of statistical indices in immovable property market”. – Riga, 2004.“Suggestions on the system of statistical indices in civil construction”, Riga,2002


CURRICULUM VITAE

Name, Surname Irina PlotkaEducation:1993 -LU, Faculty of Psychology, nostrification of doctoral degree in psychology;

1985 – Russia, Academy of Science, Institute of Psychology, post-graduate studies in engineering psychology, department of labour psychology;1980 –Rostov-on-the Don State University, Faculty of Psychology, qualification of psychologist, teacher of psychology.Academic titles and degrees:2003 – Psychology, sub-branch of social psychology, Higher School of Psychology, as. professor;1993 – LR Doctoral degree in psychology (Dr. psych.);1985 – Candidate of science in psychology.Work experience and pedagogical work experience:

2001 – present -Higher School of Psychology, higher professional education study programme “Psychology” Programme director;1999 –2004 - Higher School of Psychology, Rector;1999 – present – Baltic Russian Institute, docent;1997-2001 - LU Riga Institute of the Humanities, docent;1995 -1999 - Baltic Russian Institute, teaching staff member1994 –1996 “Brell” Ltd., manager;1991 -1994S “Pegass” Ltd., Deputy director;1990–1991 – Latvian sociological center, Liepaja branch for management of special processes, laboratory chief

1988 –1990 – Latvian Republic, sociological center, senior research staff member;1986 –1988 – Belarus State Institute of Physical Training, senior research staff member;

1986 –1988 – Belarus State University, Chair of Psychology, teaching staff member;1980 –1985 – Russia, Academy of Science, Institute of Psychology, post-graduate studies;1980 - Minsk Radio-technical Institute, labour safety department, senior technician

Professional development:2001 - Seminar – workshop “Metamorphose”, Poland, Lodz; 2000 – School board’ courses “Humanitarian and individual approach to children in study process”, Riga;1998 - International Adlerian Summer Schools and Institute, Lithuania, Vilnius;1994 - Seminar “Sand therapy”, Czech Republic1996 - Seminar “Psycho-hygiene and competence in every-day communication”, Moscow;1987 –1988 Moscow University, Faculty of Psychology, Chair of Social Psychology;1986 -Seminar “Issues in visual perception “, Bulgaria Educational, research and organizing activities:2003 – LU, reviewing of doctoral papers in psychology;2002 – Associations of Higher Educational Establishments, Deputy to the Chairman of the Board;2002 – Co-operation on the project with Rēzekne Higher School, Chair of Business administration; project’s title “Analysis of social and psychological innovations in regional development of Latgale”- project leader as prof V. Strazdiņa, research supervisor prof M Vidnere;2002 – Scientific expert on the Estonian Projects’ Association in Riga “Big Brothers Big Sisters Movement” (BBS Estonia) – Adult support for children at risk”, Project leader S Varjuna, Estonia, BBS psychologist trainer 2002 – International scientific and practical conference “Enterprising in the 21st century: routes of development, problems and legal issues”, editorial board member for the academic transactions (Riga, BRI);2001 – Higher School of Psychology, higher professional education study programme “Psychology” with integrated Bachelor standard, programme director;2000 –2002 - higher professional education study programme “Psychology”: elaboration and accreditation, as well as setting up and accreditation of the Higher School of Psychology;2000 – Editing and organizing in Scientific Collected Articles joint edition of papers submitted by leading psychologists from the Higher School of Psychology. Latvia, Russia, Poland and USA (2001-2002);1999 - Higher School of Psychology, Rector;1999 - Higher School of Psychology, Senate member;1999 - Higher School of Psychology, Chair of Social Psychology, Head of the Chair1999 - Higher School of Psychology, scientific supervisor, scientific adviser on qualification papers, reviewer on qualification papers;1997 – 1998 - CHR Higher School of Psychology, qualification commission member;1997 –1998 – Institute of the Humanities, scientific supervisors, scientific adviser on Bachelor papers, reviewer on Master and Bachelor papers

2004 –6th International Baltic Psychologists’ Conference “Human Diversity: Cognitive, Affective, and Behavioral Dimensions”, Lithuania, Vilnius;20033 - International conference “Место нравственного воспитания молодежи в процессе интеграции

общества”, (“The role of moral education in the process of social integration”)Latvia, Rezekne;2003 - International conference“ Cece Fifth Annual conference”, Braga, Portugal;2002 - International conference “Bologna process in Latvia in the European context”, LU, Latvia, Riga;2002 - International scientific and practical conference “Problems and ways of development of business and

the right in 21 century”, Latvia, Riga;

2002 – 5th International Baltic psychologists conference “ Psychology in the Baltics: at the crossroads”, Estonia, Tartu;

2001 – 6th VI International summer conference “Creativity in Business and Education”, Poland, Lodz;2000 - 4th International conference “Baltic Psychology “ , Latvia, Riga;2000 - International conference “Problems of management and marketing on a boundary of the third millennium”, Belorus, Minsk;1994 - International conference “L Vygotskij and modern humanities”, Golitcin, Russia;

1994 - International Baltic Conference on Psychology, Latvia, Riga Publications:1999 – 2004 14 publications, incl.4 academic publications in international editions, 6 conference theses, 3 teaching aids, editing in 2 volumes of collected academic articles “Актуальные проблемы психологии: теория и практика» (“Topical issues in psychology: theory and practice”)

Academic courses taughtIntroduction into psychology (2 CP – 32 ac hrs);Experimental psychology (4 CP – 64 ac hrs);Methods of psychological research (4 CP – 64 ac hrs);Social psychology (4 CP – 64 ac hrs);Organizational psychology (2 CP – 32 ac hrs);Psychology of advertising and PR (2 CP – 32 ac hrs);General psychology (6 CP – 96 ac hrs);Applied psychology ( 2 CP – 16 ac hrs);Methods of psychological research, data analysis and interpretation (2CP – 16 ac hrs)

15.11. 2006

Name, Surname Arnolds Podmazovs Full-time employment University of Latvia, Institute of Philosophy and sociology


Graduation year

Education acquired, Degree conferred

Daugavpils 1960 Higher education

pedagogical institute

Specialization historyQualification Teacher of history

Degree Doctoral degree in philosophy, LZA, 1993 (Dr.phil.)



Pedagogical work 1999-present1980-present

1964-1980

1960-1961

BSALU Institute of Philosophy and sociology LPSR ZA Institute of historySaliena secondaryschool

docentsleading research staff member

research staff memberTeacher of history


1963-19651962-1963

1961-1962

LPSR ZAĻKIS Riga YCL Committee

Riga museum of history

Secretary of the YCL (Young communist league) Committee Instructorsresearch staff member

Language skills level

Russianmother tongue

Latvian advanced

Germanelementary


History of religion


CURRICULUM VITAE

Name, Surname Irina Popova Full-time employmentPosition

BSAAs. professor



Moscow state pedagogical instituteLVU

1992

1984

Post-graduate studies

Higher education

Specialization English language and literatureQualification Philologist, teacher, interpreter and translator

Degree Doctoral degree in pedagogy (Dr. paed., 2004 Candidate of science in pedagogy, 2001



Pedagogical work 1992-present

1984-1989

BSA

RCAII

As. professor, DocentsTeaching staff member


1992-present BSA English Chair Head,PA to Rector

Language skills Russian Latvian Englishlevel Mother tongue Advanced Advanced



Foreign language

6

15.11.2006.

CURRICULUM VITAE

Name, Surname ARTŪRS PRIEDĪTIS

Education, qualification1970 - 1977 Latvian State University, Faculty of Philology, Department of Journalism, Riga1982 - 1984 LSSR Academy of Sciences, post-graduate studies, Riga1984 Candidate of science in philology, LSSR Academy of Sciences, Riga1990 docent, Moscow1992 Doctoral degree in philology (Dr. philol), LSSR Academy of Sciences, Riga

Pedagogical and academic work experience 1979 - 1887 – LSSR Academy of Sciences, Riga

(scientific editor for printers “Zinātne”; Institute of Language and Literature, research staff member;ZA Presidium of council of editorial boards and editions, learned secretary)

1987-1993 – Daugavpils Pedagogical Institute, Chair of Latvian philology and culture, Head of the Chair, docent

1991 – 1995 – Daugavpils City Council, adviser on language issues to the Chairmen 1993 – 2002 - International enterprise „Multinational culture center”, director, Daugavpils2002... „Multikulturālisma centrs” Ltd., director Daugavpils, Riga 2004 ... Master studies programme director, Higher School of Business

„Turība”, Faculty of Public Relation, Riga

List of Publications1. Priedītis A. Komentāri, priekšvārds, publikācija grām.: Rainis J. Kop.raksti, 24.sēj. R.,

19862. Priedītis A. Tulkojums grām.: Ivanovs V. Pāris un nepāris. Smadzeņu asimetrija un

zīmju sistēmu dinamika. R., 19903. Priedītis A. Rainis un simbolisms. Daugavpils, 19924. Priedītis A. Raiņa dienasgrāmatas. Daugavpils, 19925. Priedītis A. Rainis un viņa laikmets. Daugavpils, 19946. Priedītis A. Mans Rainis. Daugavpils, 19967. Priedītis A. Latvijas kultūras vēsture. 1.grāmata. Daugavpils, 1996 (krievu val.)8. Priedītis A. Latvijas kultūras vēsture. No vissenākajiem laikiem līdz mūsdienām.

Daugavpils, 2000 (reāli 2001.g.) 9. (Bez autora) 50 teksti eksāmeniem un atestācijai latviešu valodā. Daugavpils, 2000,

atk.izd.200110. Priedītis A. Ievads kulturoloģijā. Kultūras teorija un kultūras vēsture. Daugavpils, 200311. Priedītis A. Himēriskuma nesaulē. Kulturoloģiskas esejas un studijas. Riga, 2004

(tipogr.)12. Priedītis A. Latvijas kultūras vēsture vidusskolai. Riga, 2004 (tipogr.)13. Priedītis A. Kultūru dialogs: interkulturālās komunikācijas vēsture un

teorija (in print 2005) Langugage skills

Latvian, Russian, English

15.11.06.

Name, Surname Gaļina Rešina Full-time employment

BSAProfessor

PositionEducation Educational

establishmentGraduation year


Moscow all-union light and textile industry instituteMoscow institute of management and administration

1975

1981

Higher education

Post-graduate studiesSpecialization Industrial planning

QualificationEngineer economists

Degree Doctor of science in economics LU 1993 Candidate of science in economics, Leningrad Institute of economics and finance 1987




1979-1981

BSARAU

Moscow institute of management and administration

Professor, docentDocents senior teaching staff member, assistantResearch staff worker


1993-1996

1969-1979

“Zinātniskais ekoloģijas centrs” Ltd. (Scientific ecology center)Riga shoemaker production complex “Rekords”

Scientific adviser

Head of department, economists, financier, accountant

Language skills Russian Latvian Englishlevel Mother tongue Advanced Intermediate Additional informationAcademic courses taught:


Banking and monetary turnoverFinances and creditEC budgetCorporate finance

Resina G., LR budget. Pas and present.. – Riga, 2002.Resina G.. Budget and budgeting in the Latvian Republic – Riga: BRI, 2002.Resina G., Money and monetary turnover (issues in theory and practice): teaching aid. Riga: BRI, 1998.


Name, SurnameCURRICULUM VITAE

Valērijs RolduginsFull-time employmentPosition

BSAprofessor


Graduation year


LVUMoscow finance

19821986


instituteSpecialization Finances and credit

Qualificationeconomist

Degree Doctor of science in economics LU 1992, LU as. professor, 2003 Candidate of science in economics, 1987



Pedagogical work 1999 - 20021996 – present

LUBSA

DocentProfessor, docent, Head of the Chair

Other work experience 2001 1992 – 1996

1991 – 1992

1988 – 1991

1982 – 1984

1980

1973 - 1974

J/s AKB “Baltikums”Latvian security trading in KomercbankaLatvian commercail bank Sakaru attistība bank(promotion of relation) LR bank of USSR Agro-industry bank USSR State bank, Oktobra department RigaUSSR State bank, Maskavas department RigaRER

Financial director

Chairman of the Board, president

Head of department

Head of department

senior economist

AccountantTurner

Language skills Russian Latvian Englishlevel Mother tongue Advanced AdvancedAdditional informationAcademic courses taught:

International scientific conferences and congresses (participation with presentations)


Currency transaction Banking Corporative management2003 – Ventspils University, BRI 2002 – Kaunas, Ukraine2001 – LU, BRI, Ukraine 2000 – Riga, Poland1999 - Poland

Credit Management Course”. Participant in an international research project: distance-education course developer (254 pp.) Certificate of the Association of Latvian Commercial Banks and Belgian Banking Academy, PHARE’ s grant – 2000 “evaluation of state governments quality in the process of joining the EC”. Participant of the LU research project. 2003 Publication relating to the appropriate field of research interests for the last 6 years: 15.Roldugin ., Commercial banks in the USA – Riga: BRI, 1997.Roldugin V., Бизнес: толковый словарь.- Riga: BRI, 1998.

15.11.06.

NAME,SURNAME CURRICULUM VITAEAIJA SANNIKOVA

1993. DPU, faculty of physics and mathematics

EDUCATION 1996. DPU, Mg. Paed.

QUALIFICATION Physics and mathematics teacher in secondary school

FURTHER EDUCATION

2005 Courses “methods of new material statement, explanation lecture improvement(8 h.)Courses for EU projects managers

2004 Courses “ IT using in the teaching process” (72 h.)Courses “ metrhods of teaching mathematics” (36 h.)Professional training courses, seminars “developing na dmanaging EU projects”

2000-2003 Seminar cycleLatgale development strategy (priority Education/management)

2003. Courses on bilingual education methodsSeminar for teaching work deputy directors on documentation and work planning issues( 6 h.)Course ‘’New trends of organizing and managing education work” (36 h.) Seminar on pupils co-authority issues ( 8 h.)

2001 Courses “manager competence and work improvement” (36 h.)Sertificate of theoretical and practical training ‘’Dependancy prevention” (36h.)

2000. Course ‘’Education content and standard requirements realising in the study process”

(24 h.)Courses “Study subjects programs” (16 h.) Course on computer skills improvement (72 h.)

1999. Course ‘Organising and managing efective study process” (16 h.)Course “Modern study process”

1998. Seminar cycle “Strategic planning of educational institution development”

1997. Course ‘’Managing education process” (64 h.) and ‘’ Strategic planning of educational institution’’ (64 h.)

1983-2005.

Deputy director at the commercial school, maths and physics teacher at State Gymnasium

2003. RPIVA organiser of further education work in Rēzeknē

2000-2001.

Lecturer at RPIVA Rēzekne branch

1990-1993 Trade union chairperson 24.03.2004. Konferences Nacionālās un reģionālās partnerības

loma sekmīgai ES Strukturālo fondu pārvaldei un

WORK 2003.-2006.

Lecturer of mathematics at BSA EXTRA 2004 BKI RF projekta Darbības kvalitātes uzlabošanaun jaunu pakalpojumu piedāvājuma BKI RF noteikšana novada attīstības vajadzību nodrošināšanai vadītāja

apguvei dalībniece; Rīga, Lielbritānijas padome2002.-2003 ES Phare projekta Latgales reģionālā partnerība

cilvēkresursu darba grupas dalībniece2002. LTJK un LATO projekta NATO nedēļa Latvijas

vidusskolās vadītāja Rēzeknes pilsētā2002.-2003.

Virtuālās enciklopēdijas projekta Latvijas ļaudis uz 21.gadsimta sliekšņa vadītāja skolā

2000.-2001.

ES Phare projekta Pilsētvides attīstības pilotprojekts darba grupas dalībniece

1998.-1999.

ES Phare projekta Reģionālais eksaminācijas centrs dalībniece

1993.-1996.

ES Phare projekta Biznesa izglītība Latvijā skolas koordinatore

AWARDS 2004 LR IZM VJIC Pateicības rakstsRēzeknes pilsētas Domes un Rēzeknes pilsētas IP Pateicības raksts

2003 LR IZM VJIC Pateicības rakstsLRAA Atzinības rakstsRēzeknes pilsētas Domes un Rēzeknes pilsētas IP Atzinības raksts

2002 LR IZM Atzinības rakstsLR IZM VJIC Atzinības rakstsA/s “Hanzabanka” Prēmija par radošu darbu izglītībāVirtuālās enciklopēdijas “Latvijas ļaudis uz 21.gadsimta sliekšņa” Atzinības rakstsLATO pateicības raksts

2000 Rēzeknes pilsētas IP Atzinības rakstsPUBLICATIONS “Rēzeknes komercskolas loma Latgales

reģiona ekonomiskajā attīstībā 20.gadsimta sākumā un beigās”; 2004.;Acta Latgalica, DPU LPI “Komerczinību mācīšanas mērķi un saturs Vispārējās vidējās izglītības profesionāli orientētā virziena (komerczinību ) programmā”;2001.;Bērzgale;”Amattniecības izglītība kā kultūras ekonomikas potenciāls nākotnes Eiropā”. “Skola un Eiropas Savienība’’; 2000.;RA; “Baltijas reģiona valstu integrācijas problēmas Eiropas savienībā” “Kursa darbi komercskolas mācību plānā”; 1999.; “Skolotājs”. “Vēsturiskā nacionālā apziņa un jaunatne”;1997.;RA; “Nacionālie procesi: Latgales latviešu masveida izceļošana uz Sibīriju

COMPUTER Microsoft Word ,Excel ; PowerPoint

simtgade”. “Cittautu jauniešu adaptācija un integrācija latviskajā vidē”;1996.;RA; “Iekšnacionālie procesi un starpnacionālās saskarsmes kultūra”.Languages: Russian - fluent, German – colloquial level

01.11.2006.

OTHER DRIVER’S LICENCE

CURRICULUM VITAE

Name, Surname Vladimirs Šarapovs Full-time employmentPosition

BSAProfessor


Graduation year


RAIS 1964 Higher education Qualification Mechanical engineer

Degree Doctoral degree in technical sciences, 1964 (Dr.sc.ing.)



Pedagogical work 1999-present1989-1993

BSARAKAIS

ProfessorProfessor, senior teaching staff member


1995-19981953-1989

K/U BD Technologies LtdUSSR military service

Vice president

Language skills Russian Latvian Englishlevel mother tongue intermediate elementary


V. Šarapovs. Practical tasks in higher mathematics and theory of probability .- BRI: teaching aid, 2002.Šarapovs , V., Zukovska, J. Methodic recommendations for the home assignments in higher mathematics to be carried out with the PC aid. – Ч.1.Linear algebra. – Riga: BRI, 2003.


Higher mathematicsTheory of probabilityStatistical methods in data processing

15.11.06.

CURRICULUM VITAE

Name : Gaļina

Surname : Šaškeviča

Address: Rīgas iela 57 – 11, Jelgava, LV –3004, phone: 9797244.

Education - higher.

1985. – LVU, speciality – philologist, teacher

Work experience:

1985. – 1988. – LLA – editor of scientific methodic literature.

1988. – 1995. – Jelgava secondary school, Russian language and literature teacher.

1995 – 1999. – city newspaper journalist “ Novaja gazeta”.

1999 -- 2002. – Zemgale weekly newspaper

“Kurjer Zemgale” chief editor.

2002. – 2004 . – “ Media Zemgale”Ltd. director, Baltic Russian Institute – teacher

Skills:

Computer (Word, Excel).

Languages:

Russian - native, Latvian - high. English - weak.

Extra skills, courses:

Driver’s licence, courses of economy basics and book-keeping.

Character details: easy-going, optimist.

CURRICULUM VITAE

Name, Surname: Viktorija SemjonovaEducation2003 – present

2003 – present

1996 – present 1991 –19941984 –1991

1980 – 1984

1972 –1980

1969 – 1971

1964 –1969

1953 – 1964

Russia University of Peoples’ Friendship, Faculty of Philology, Department of Journalism, post-graduate studiesTartu University, Faculty of Philology, Department of the Russian language, Master studiesBaltic Russian Institute, lecturerRiga Naval Academy, teaching staff memberRiga Marine School//Seamen school Jūras skola, teaching staff memberMinistry of Social Insurance, editor-in-chief

Riga Aviation University, editor, teaching staff member Central Statistics Board, senior research staff memberLatvian State University, Faculty of philology, philologist, teacher Vilnius 17th secondary school

Additional informationLanguage skills: Russian, English - fluentPolish, Lithuanian, Latvian

Good communication skills

Driving license

Scientific publications in Russian Federation and Latvian Republic

Participation in international scientific conferences.

15.11.06.

CURRICULUM VITAE

Personal details:

Name, surname: Marina Smirnova

education :

institution date of graduation degree Diploma Nr.Daugavpils Pedagogical University 21.06.1997. ____________________ higher ____________________________________________________________ 002190 Daugavpils Pedagogical University 23.09.1999. Mg. Paed. 00065Academic qualification: degree Diploma Nr.

Bachelor of philology ___________________________ 000991 _______________

Mg. Paed. 00065__ ______

Work experience: period institution position

teaching work: 1997. till now Rēzekne 2nd. Secondary school German teacher

2003. till now BSA lecturer

Qualification rising:

period place name

2001. september Germany Fortbildungskurse fūr die Deutschlehrer

2001 september Swiss Fortbildungskurse fūr die Deutschlehrer

2003. september Austria Toleranz in Zukunft Fortbildungskurse fūr die Deutschlehrer

2004. october Germany Studienaufenthalt „Schüler, Lehrer, Unterricht, Schule”

2004. october ISEC Latvija German teacher professional improvement

2004. november Latvia Bildungsseminar für Deutschlehrendeaus Lettland und Estland

2005. february Latvija, Cielava Jaunās vielas izklāsts, skaidrojumi, lekcijas metodes pilnveide

2005. may Germany Europa-Lehrer Seminar in Otzenhausen und Luxemburg

Language proficiency: level

Highest Medium LowLatvian XRussian XGerman XEnglish X≥ Taught subjects: Professional German, business GermanInterests: Reading, sports

2006.November

Name, Surname Natālija SotikovaFull-time employmentPosition

BSALecturer

Education Educational Graduation year Education

establishment acquired, Degree conferred

BRILVU

20051985

Master studiesHigher education

Specialization philologyQualificationDegree

philologistMaster degree in business management and administration

BRI, 2005


Educationalestablishment Position

Pedagogical work 1996-present BSA Lecturer


1985-19971984-1985

Latvian National library

VZRA “Zapryba”

librarian

operator

Language skillsRussian Latvian Italian

mother tongue Advanced Intermediate

Additional Education:

1998 – Certified practitioner in Neuro-linguistic programming1998 - Erickson University International course „Five Famous Phobia”1999 -- Eriksson University International course „Accelerated Language Learning for English as a Second Language”1999 - - Dynamic Training Association Course „Progressive strategies of personal and business development”

2003 –2002./2003 academic year Diploma for „BRI excellent teacher” title conferment2004. – 2003./2004. academic year Diploma for „BRI excellent teacher” title conferment


Latvian language, Psychology of communication, Non- verbal communication, Business etiquette, Contemporary experience in the arts of speech.


CURRICULUM VITAE

Josifs SpirtsName Surname

LLU ITF computer systems chair, docentWork place and position

Education

Educational institution Period Speciality Qualification Latvian University, Rīga 2003. Computer

scienceSecondary school computer teacher

Tehnology Institute, S-Peterburg 1982. Methods of control

Methods control specialist

Aviation Institute, Moscow 1969. Radio equipment

Radio engineer

Academic qualification

Educational institution Year Speciality Academic degree Diploma

No. P-36 Council, RTU, Rīga. 1992. Methods of

controlDr. engineering B – D Nr.

000363Politehniskais Institūts, S-Peterburg

1987.g. Methods of control

Candidate of technical science

TH Nr. 108912

Work experience

2005. –Latvian Agricultural University ITF computer systems chair docent ,in Jelgava2001. – 2005. –Baltic Russian Institute docent , Jelgava1986. - 2005. – Jelgava education council, school deputy director, computer teacher1973. - 2005. – Water and Land scientific insitute, LLU, academic assistant, consultant, 1969. – 1971. – ZA Electronic and calculation technics institute, researcher, Rīga

Scientific work fields, projects, grants

LLU Ūdens un Zemes zinātniskais Institūts – Fiziskas kontroles metožu automatizācijaZA Elektronikas un Skaistošanas Tehnikas Institūts - Kontroles rezultātu apstrādes automatizācija

Participating in conferences (last 5 years)

Starptautiskā konference „Eco-Balt”, RTU, Rīga, 2003., 2004., 2005.g.Starptautiskā konference „Проблемы и пути развития предпринимательства в XXI веке”, BKI, Rīga, 2002.g.Zinātniski praktiskā konference „Vides un ūdenssaimniecības problēmas”, LLU, Jelgava, 2003.,2004.,2005.g.

Lecture courses

„Informācijas tehnoloģijas”, Baltijas Krievu Institūts, 2001. – 2005.g.„E-biznesa projektēšana”, Latvijas Lauksaimniecības Universitāte, 2005.g.

Essential publications (last 5 years)

J. Spirts, V.Judins, Application of spreadsheet Excel for computer imitating modelling of the

hydrological phenomena, International cconference Eco-Balt 2005, 06. may, RigaJ. Spirts, V. Judins, „Ūdenssaimniecības matemātisko modeļu vizualizācija”, LLU, Zinātniski praktiskā konference „Vides un ūdenssaimniecības problēmas”, Jelgava, 18.marts 2005.g.J.Spirts, A computer system for self-training in the fild of environment protection efficiency experimental proof, International conference Eco-Balt 2004., 06. may, Riga.J. Spirts, Portatīvais aparāts piesātinātu šķidrumu plūsmas ātrumu mērīšanai, LLU Zinātniski praktiskā konference „Vides un ūdenssaimniecības problēmas”, Jelgava, 02.04. 2004.g.J. Spirts, Datorsistēma pašapmācībai un zināšanu pārbaudei vides izglītībai, Rīga: ECO-Balt konferences materiāli. 2003.g. 1-76 lpp.I. Gode-Sokolova, J. Spirt "Control and development of students language skills on the basis of computer testing", - Problems and ways of development of business and right in XXI century. - Baltic Russian institute, International academy of sciences of a higher school. Riga, 2002.Спирт И, Ефремов В. Компьютерная система тестирования абитуриентов. Проблемы и пути развития предпринимательства и права в XXI веке. – Рига: Балтийский русский институт, Международная академия наук высшей школы, 2002.- 26.-28. с.

Qualification rising (last 3 years)

Inovācijas augstākās izglītības sistēmā, LLU, 2004.g., Jelgavā, Sertifikāts Nr. 0290.

Language proficiency: reading writingspeaking

Perfect, good medium teicami, labi, vidēji teicami, labi, vidējiLatvian

Russian

German

English

08.11.2006(date) (signature)

CURRICULUM VITAE

Name, Surname

Ingrīda Stankova

Home address: Jātnieku iela 89, dz.78, Daugavpils, LV-5410mob.phone.9961983. e-mail: [email protected]

Education

2001.- 2004. - BSA professional master’s studies MBA Diploma PD A Nr. 1220; 2004 22September (reģ.Nr. 1203).

1997.-2001. - BKI professioanl higher education diploma Nr. 000497; 2001. 22.June (reģ.Nr. 000779). Qualification - lawyer.

1992.-1995. - Daugavpils experimenatl secondary school. Sertificate Nr. 032942; 1995. June 21 .

1991.-1992. - Daugavpils 11th secondary school.

1984.-1991. - Daugavpils 15th secondary school.

Work experience

2001.- till now - BKI Daugavpils branch secretary of curriculum dept..

2001.- till now - BKI assistent. Teaching subjects: comparative legal science, Law

Additional education, courses

23.10.2002.-11.12.2002. - Daugavpils University. Pedagogic qualification rising courses: Higher school didactics. Sertificate Nr.1447.

25.03.2002. - Driver’s licence. AD 091157.

20.05.2000. - DPU. Computer coursesi. Windows`95. Microsoft Office`97. Sertificate Nr. 1763.

Language proficiency

Russian - native;

Latvian- high;

English - medium.

22.11.2006. /I.Stankova/

Name, Surname Svetlana StradiņaFull-time employmentPosition

BSAAs. professor



Odesa technological institute

LU

1967

1982

Higher education

Post graduate studies

Specialization Engineer-economistsQualification Economic and organization in food products production Degree Doctor of economics, LU, 1993 (Dr.oec.)Work experience

During the period


Position

Pedagogical work 2002-present 1998-20021997-19981982-1997

BSAEKARiga Instituteof industrial economicsLU

as. professor LecturerLecturerDocent, senior teaching staff member


1978-19791977-19781974-19761973-19741966-1970

Ķekavas PMKLPSRLPSR ZA Institute of EconomicsPCAIIZPI

economistsenior Methodistresearch staff memberSenior laboratory assistantSenior . economists

Language skills Russian Latvian English, Polish , Ukrainian.

Level mother tongue intermediate elementaryAdditional informationAcademic courses taught:Scientific publications

Evolutional management. Managerial consultingMicroeconomics: a course of lectures. – Riga: BRI, 2005.Macroeconomics a course synopsis. – Riga: BRI, 2005.Экономические концепции и общественные проблемыю – Riga: BRI, 2005.Managerial account. – Riga: BRI, 2004.Optimization of merchandise shipping routes. – Riga, 2002.S.Stradiņa. Systemic analysis: teaching aidоб.- Riga: EKA, 2000.S.Stradiņa. Microlevel system of management in Latvia. – Rīga, 1999.


CURRICULUM VITAEName, Surname Olga Strognacka Full time jobpositionaddress, phone

BSA Daugavpils branch lecturerDzelzceļu ielā,3 Daugavpilī


Date of graduation


1. Leningrad State University, fac.of law2. Daugavpils

1978. Speciality - law,Qualification - lawyer

pedagogic university, social science master’s study program in economy

2001 Social science master degree in economy

specialitylaw

Qualification Lawyer, Social science master degree in economyWork experience

Period Educational institution

Position Teaching work 1994-1998

1997-2002

1998-2004

Daugavpils youth schoolRiga economy and culture higher schoolBKI, Daugavpils branch

Lecturer

Lecturer

Other experience 1978-2002 Ministry of interior, police, Daugavpils city and region police dpt.

Ploice major, extermely important cases investigator

Language proficiency Russian Latvian English

fluent 3rd degree Colloquial level

Other information from March 2004. study at Sankt-Peterburg State university post-graduate studies 1995. –accountancy and economy courses, “Profsistēma”2002. .-professional improvement program “Higher school didactics” –Daugavpils university

Academic courses: Currency operationsFinance lawTaxation legislationCriminology Notary Banks legislationEnterprise lawFinance and taxationBanks and creditFinance and creditOption market technology

CURRICULUM VITAE

Name, Surname Nikolajs SurinsFull-time employmentPosition

BRIDocents

EducationEducational establishment

Graduation year


Maskavas Valsts Universitāte


Specialisation filozofijaQualification Filozofijas un sabiedrības mācības Teaching staff memberWork experience

During the period



BRIRiga Russian ģimnāzijaRiga industr.politehnikumsRPI

Docents, LecturerTeacherTeaching staff memberVec.Teaching staff member

Pieredze citā darbā 1963-1968

1957-1963

LPSR ZA Koksneses ķīmijas institūtsRiga med.preparātu rūpnīca

Inžinieris

Laborants, palīgs strādnieks

Valodu zināšanas līmenis

Russianmother tongue

Latvian vidējais

Englishvidējais

frančuvidējais

Papildinformācija Сурин Н.А.Имиджелогия: курс лекций.- БРИ: Рига, 2001.Сурин Н.А.Мультикультурные коммуникации: курс лекций.- БРИ: Рига, 1999.Сурин Н.А. История искусств. – Ч.1. – Рига: БРИ, 2004.


RetorikaKomunikācijas biznesāImidžiloģija Biznesa etika Mākslas vēsture Starpkultūru vides komunikācijas

15.07.05.

CURRICULUM VITAEDainis Susejs

EDUCATION: 2001 – 2004 Daugavpils university, faculty of natural science and mathematics,

academic degree: Natural science Master in computer , diploma Nr. 01831995 – 1998 Rēzekne Higher School, faculty of engineering

academic degree: Bachelor of computer knowledge, diploma Nr. 001116Speciality: programmer, diploma Nr.000580

1992 – 1995 Rīga technical university1990 – 1992 Rēzekne 2nd. Secondary school

WORK EXPERIENCE: 01/2002 Rēzekne Professional secondary school, IT structure manager03/2000 – 01/2002 IU ,,Sevans", Service engineer, teacher (computer courses)10/1998 – 03/2000 S1A ,,PCT Latgale", Service engineer, teacher (computer courses)07/1998 – 10/1998 SIA ,,Alfa Pro", Service engineer

PART TIME JOB: 02/2003 – 07/2006 Lecturer at BSA09/2000 – 11/2000 SIA ,,Austrumvidzeme", computer teacher11/1999 – 04/2000 SIA ,,Sango", computer teacher

FURTHER EDUCATION: 01/2003 – 01/2004 Rēzekne Higher School, basic program of pedagogic education,

sertificate Nr. 00038309/2001 – 05/2002 Daugavpils university, Cisco Networking Academy Program Semester l

SOCIAL ACTIVITIES: PARTICIPATED IN PROJECT REALISING: ,,Computer skills and business correspondance”. teacher

LANGUAGE PROFICIENCY: Latvian - fluentRussian - fluentEnglish - elementary

Rēzekne, 2006. November 5 /Dainis Susejs/

Name, Surname Valdis Svirskis

Full-time

employment

Position

BSA

Lecturer


establishment

Graduation

year

Education acquired,

degree conferred

LU 1994 Bachelor degree

philosophy

Qualification Bachelor degree philosophy

Degree Master degree in philosophy, LU, 1998.

Pedagogical work

experience During the

period

Educational establishment Position

2000-present

2001-present

2000-2001

1999-2000

BSA

LPA

LU

EKA

Lecturer

Lecturer

Teaching staff

member

Teaching staff

member

Language skills,

level Russian

advanced

Latvianmother tongue

English

intermediate

Additional

information

2003. Pedagogical and psychological aspects of communication in contemporary context. (Certificate Nr. 03-1963);Basics of the Internet. Basics of PowerPoint (1004+1005). (Certificate Nr.03-207D);2002. Significance of religion in contemporary multi-cultural society. (Certificate Nr. 02-3224);Basics of computer science: Word, Excel. (Certificate Nr.02-

824D).

Academic courses

taught:

“History of religion”, “Modern religious movements”, “Rhetoric” (arts of speech and business communication); “History of philosophy”

15.11.06.

Curriculum vitae

CURRICULUM VITAE

Dmitrijs Taraņenko

Education higher

secondary

1997. - 2001. Baltic Russian institute. Law. Qualification - lawyer. 1978. -1981. Krasnoyarsk 1st. Secondary school.1981. -1984. Malta secondary school.1984 -1988. Rēzekne 6th. Secondary school.

1999. October 12 sertified to the highest level of the State language.

Work experience 05.12.1990 – 15.11.1992 - Rēzekne town and district police departament officer

15.11.1992. – till now - Rēzekne town and district police departament inspector

2001. – till now - Baltic Russian institute, Rēzekne branch . Civil law: marital law - lecturer, Law basics – lecturer, LR law inforcement authorities - lecturer.

Professional education

1998.April 3. - Latvian police academy courses „Police station inspectors”. Sertified.

2003. February 28. – seminar „Methods of leading the students academic work”. Sertified.

2003. April 2. – Latvian Agricultural university, Courses on higher school didactics. Sertified Nr. 000070.

2005.February 16. – Education and culture improvement fund “Cielava” courses - “New material statement, explanations, lecture improvement”. Sertificate Nr. 160205-32.

Personal abilities and skills

Working at Rezekne police departament and teaching at BKI, I’ve learnt :

- Inspire others to achieve goals; - Work with enthusiasm , organise tasks and activities,

plan time and resources, follow the time needs- Creative approach to problems , - Know professional and technical aspects of work,

permanently improve one’s knowledge;- Understand people’s actions and cooperate with them;- Quickly fit the situation and conditions;- Use different software and the Internet.

CURRICULUM VITAE

Name, Surname Valērija Ter-Oganezova

Full-time

employment at

Position

Magazine «Career»

editor-in-chief


establishment

Graduation

year date

Education acquired,

degree conferred

Moscow institute of

polygraphy,

1972. Faculty of printing and

editorship .

Qualification editorship

Degree

Pedagogical work

experience During the

period

Educational establishment Position

BSA Lecturer

Language skills

level

Russian

mother tongue

Latvian

advanced

English

intermediate

Additional

information

1967 information agency «Latinform, deputy to the editor-in-chief., editor-in-chief; 1968 - 1982 - newspaper «Энергостроитель», editor; 1966 - 1978 - Latvian Radio, announcer, editor.

Academic courses

taught:

Business ethics, PR practice and social responsibility

Practical work: management of media-relations

15.11.06.

(CURRICULUM VITAE)

Name, Surname

Education:Diļjara Usmanova

1988

1979-1983

1967-1972

Moscow institute of civil engineering, Faculty of economics, professional development courses for tertiary teaching staff, student

Leningrad state university, Faculty of economics, postgraduate student

Riga institute of civil aviation engineering (RCAII), Faculty of economics and engineering, student

Pedagogical work experience:

2001-1999-2001

I999 - 2000 1997 - 1999-

19961994-1995-199319921987 - 1991-

1985 - I986-1976-1984-

Academic titles and degrees 199519931985

Publications 1996-200I-

Business school ,,NIMFA 2000", teaching staff member.LU, Faculty of economics and management, marketing and quality management institute, docentLU, Faculty of economics and management, docentRiga aviation university(RAU), Faculty of economics, Chair of marketing and management, docentRAU,EF, Department of management, docentRAU,EF, Chair of marketing and management, docentRAU,EF, Chair of labor economics and sociology, docentRAU,EF, Chair of labor economics, lecturerRCAII, Faculty of engineering economy (IEF), Chair of labor economics,Senior teaching staff memberRCAII, IEF, Scientific organization of work, Chair of planning and production, senior teaching staff memberRCAII, IEF, Scientific organization of work, Chair of planning and production, assistantRCII, Faculty of engineering economy, research laboratory, engineer Riga Aviation university, docent Doctor of economics( Dr.oec) Candidate of economic science

8 scientific articles, from which 4 in international review magazines incl.:

1. Diļjara Usmanova. Latvijas sabiedrības sociālekonomiskā stratifikācija unpatērētāju resursi. Vadības zinību attīstība Latvijā: mūsdienās un nākotnē(Social and economic stratification of the Latvian society and consumer resources. Current and perspective growth of management science in Latvia:vol.634 / Ac. editor prof. L. Frolova. - Rīga:LU, 2001. -441 pp.; 66-84 pp.

2. Diļjara Usmanova. Social Stratification and Uncertainty in theMacrosphere of Latvia. Partl: Stimulating and Managing Change Towards aSustainable Future in an Integrated Europe/ Micheal o Suilleabhain (Ēd.). -Munchen; Mering: Hampp, 2001, 237 pp.; 160-165 pp.

Languages:Latvian – advanced level skillsRussian – mother tongueEnglish – intermediate

15.11.06.

Name , surname

Genādijs Usovs

Full-time employment Position

BSAdocent


Graduation year Education acquired, degree conferred

Ļeningrad Institute of railway transport engineering


Specialty Railway transport electrificationQualification Mechanical electrical engineer

Degree Doctor of economics ( Dr.oec., RTU 1993



Position

Pedagogical work 2001 – present1999 – present1992 – 1999

BSA LURAU

DocentDocentDocent


1986 - 1990 LSSR Academy of Science, Institute of electronics and computing equipment

Sector manager

Language skills Russian Latvian Germanlevel Mother tongue advanced intermediate


Organization and management of a new enterprise Labor law


JEKATERINA VOZŅUKA

(CURRICULUM VITAE)

Education : 2005. 09.09. – Latvian University, (Doctorial study program „Economics”) 2002-2004 – BKI professional master studies, MBA program speciality PR managing 1998-2002 – BKI faculty of business managing (speciality „PR managing”)

Teaching work: since 2004. – BSA, lecturer 2002-2004. – BKI, assistant

Other experience: 1999-2003. – SIA „NB”, casino staff manager 1998-1999. – piano teacher at Rēzekne 6th.secondary school

Academic courses: Organisation reputation and corporative culture, 2 CP Means of communicatiojn to target audience and PR-technologies, 3 CP SA management basics, 3 CP Advertisment principles 2 CP Supervised qualification papers (2004-2005) – 15

Participation at scientific conferences:International science-practical conference: Private business in the Baltics – first year in EU, Rīga, 2005.May 25.-26. referāts Firmas imidžs un reputācija pakalpojumu jomā: veidošanas principi. Starptautiskās zinātniski-praktiskās konferences materiāli. Rīga, 2005, 240-242. Ipp.

Other experience: 16.02.2005. – further education courses new material statement, explanations, lecture methods28.02.2003. – seminar Methods of leading students scientific work, 0,5 CP 06.11.02.-12.03.03. – professional program „Higher school didactics”, 4 CP Language proficiency: Latvian, Russian, English

11.11.06.

Name, Surname CURRICULUM VITAE Inese Zemniece Full-time employmentPosition

BSALecturer



LVU 1982 Higher education

Degree Master degree in business administration and management, BRI, 2005



Pedagogical work 1999-present1982-1999

BSARiga 1st sec school,Specialized music school Named after Em.Dārziņs 12 sec school

Lecturer, assistantsTeaching staff memberTeacher

Langugage skills Russian Latvian Germanlevel advanced mother tongue intermediate



Practical Latvian language. Stylistics. Technologies of various genres writing. Elaboration of texts. Formation of advertisement.Introduction into psychology. General psychology.Practice for the PR specialists – a supervisor. PSL tēmu plānošana

2002. BRI. Seminars for Latvian language teachers. 1998-1999. Pedagogical educations center. Programme “Teaching resources for Latvian literature ”1996-1998. University of Latvia. Issues in history

15.11.06.

Appendix Nr. 4List of teaching staff members in branches

Daugavpils, Liepāja, Jelgava, Rēzekne

Data on teaching staff members involved in implementation of PBSP “Public relations in ac. year 2006/2007 in Daugavpils

N Study subject Semester

CP Instructor Degree Notes Position

General professional and general education study courses (Part A) (A.1.)

1. Theoretical basics of PR 1 2

Prof.V.Kačāns Dr.phil. Principal work

Professor

Lect.A.Larionovs MBA Principal work

Lecturer

2. Basics of mathematics1 2

Lect.V .Oskukovs Dr.math. Principal work

Lecturer

3. Logic1 2

prof. V.Ņikiforovs Dr.phil.hab. Principal work

Professor

Lect.A.Smirnovs Candidate of science in philology

Principal work

Lecturer

4. Basics of jurisprudence1 2

Lect.I.Stankova lawyer; MBA;Principal

work

Lecturer

5. Management 2 2 Doc.N.Gžibovska Candidate of science in economics

Principal work

Docent

6. Theory of mass communication 2 2

as.prof. L.Kaširina Dr.philol. Principal work

As.prof.

7. Rhetoric 2 2Lect.J.Godlevska Mag.paed. Principal

workLecturer

8. Mathematical methods in data processing 2 2 Lect.V .Oskukovs Dr.math. Principal

workLecturer

9. Marketing3 2

doc. D.Usmanova Dr.oec. Principal work

Docent

10 Principles of creating and planning thematic outline for mass media

3 3As.prof. I.Ivļeva Dr.philol. Principal

workAs.prof

Lect.J.Godlevska Mag.paed. Principal work

Lecturer

11.

General psychology3 2

As.prof.I.Plotka Dr.psycih. Blakusd As.prof

12 Research methods in marketing and PR 4 4

prof. V.Kačans Dr.phil. Principal work

Professor


Lecturer

13 Principles of advertising 4 2


Lecturer


4 2Lect.J.Godlevska Mag.paed.

Principal work

Lecturer

15 Philosophy 4 2Prof.J.Šteimans Dr.hist. Principal

workProfessor

16 Tools and technologies 5 4 Lect.J.Vozņuka MBA Principal Lecturer

226

in communication with a target audience work


5 2Lect.J.Vozņuka MBA Principal

workLecturer

18 Sociology 5 2As.prof.V.Cerkiļevičs Candidate of hist.sc.,

Mag.psych.Principal

work.As.prof.

19 Conflictology 6 2doc. V.Krieviņa Dr.biol. Principal

workDocent

20 Political science6 2

as.prof. K.Daukšts Dr.hist. Part-time As.prof.As.prof.V.Cerkiļevičs Candidate of hist.sc.,

Mag.psych.Principal

work.As.prof.

21 Image projecting and outlining of a PR campaign

7 3prof. V.Kačans Dr.phil. Principal

workProfessor


Lecturer

Obligatory courses developing basic communication and organizational skills (A.2.)

1. Business Latvian language

1 3 Doc.V.Skubida Mag.phil. Principal work.

Docent

2. Business foreign language

1 3 Doc.Ļ.Mackeviča Mag.paed. Principal work.

Docent

Lect.J.Brakovska Mag.phil. Principal work.

Lecturer

3. Information science and languages of programming

1 2 Lect.J.Lisikovs Maag.paed. Principal work.

Lecturer

Part B. Professional specialization "Public relations " obligatory choice courses 1 Microeconomics 1 2 Doc.N.Gžibovska Candidate of science in

economicsPrincipal

workDocent

2 Practicum: Publication design and computer technologies

1 2 Lect.J.Lisikovs Mag.paed. Principal work.

Lecturer


2 4 Doc.V.Skubida Mag.phil. Principal work.

Docent

4 Practicum:Business foreign language


Docent


Lecturer

5 Macroeconomics 2 2 As.prof.V.Voronovs Dr.phil, Dr.Oec. Part-time As.prof.

6 Principles of genre text writing for mass media

2 2 Lect.J.Godlevska Mag.paed. Principal work

Lecturer

227

7 Practicum: Business foreign language


Docent


Lecturer

8 Photo, radio, TV journalism methods

3 2 Lect.A.Larionovs MBA Principal work

Lecturer

9 Management of media relations


Lecturer


3 2 Doc.V.Skubida Mg.phil. Principal work.

Docent


4 2 doc. L.Pļevako Dr.oec. Principal work

Docents


4 2 Doc.N.Gžibovska Candidate of science in economics

Principal work

Docent



Lecturer

14 Annual (course) paper: "Marketing", vai nu "Principles of advertising".

4 2Lect.A.Larionovs MBA Principal

workLecturer


5 2 Lect.O.Strognacka Mg.oec. Principal work.

Lecturer

16 Social psychology 5 2 As.prof.V.Cerkiļevičs Candidate of hist.sc., Mag.psych.

Principal work.

As.prof.

17 Practicum: Technologies in texts of advertising and speech writing


Lecturer


6 2 Lect.S.Miļuse Mag.paed Principal work.

Lecturer


6 2 Lect.I.Stankova MBA and legal regulation Principal work

Lecturer

Lect.S.Deruka MBA and legal regulation. Principal work

Lecturer

21 Relations with state and self-government structures

6 2 Lect.A.Iļjina MBA Principal work

Lecturer


6 2 As.prof.I.Plotka Dr.psycih. Part-time As.prof

22 PR in finace and banking

6 2 Lect. V.Davidovs higher education Principal work

Lecturer

228

23 Annual (course) paper: or «Conflictoligy»or"PR in finace and banking", or «Methods of staff management», or „Corporate reputation and corporate culture”.

6 2 As.prof.V.Cerkiļevičs Candidate of hist.sc., Mag.psych.

Principal work.

As.prof.

Lectt. V.Davidovs Higher education Principal work

Lecturer

Lect.S.Miļuse Mg.paed. Principal work.

Lecturer

Lect.J.Vozņuka MBA Principal work

Lecturer


7 2 Lect.P.Antropovs Dr.eng.sc. Part-time. Docent


7 2 As.prof.M.Gunāre Candidate of polit.sc. Principal work

As.prof.


7 2 Lect.J.Godlevska Mg.paed. Principal work

Lecturer

27 Crisis communications 7 2 As.prof.V.Cerkiļevičs Candidate of hist.sc., Mag.psych.

Principal work.

As.prof.

28 Fundraizing 7 2 Lect. V.Davidovs higher education Principal work

Lecturer

29 PR practice in the processes of globalization


Lecturer

Lect.J.Godlevska Mag.paed. Principal work

Lecturer

30 European studies 7 2 As.prof.A.Priedītis Dr..philol. Principal work

As.prof.

Free-choice study courses. Part C

1. Banking and finance relations

3 2 Lect.O.Strognacka Mag.oec. Principal work.

Lecturer

2. Practicum:Rhetoric 3 2 Lect.J.Godļevska Mg.paed. Principal work.

Lecturer

3. History of religion 4 2 Lect.A.Smirnovs Candidate of science in philology

Principal work

Lecturer

4. PR practice under unified European regulations


Lecturer

5. Practicum: Business correspondence and record keeping

4 2 Doc.I.Dimante Dr.philol. Principal work

As.prof

6. Branding of Latvian regions

5 2 As.prof.A.Priedītis Dr..philol. Principal work

As.pr.

7. Business etiquette 5 2 Lect.J.Godlevska Mag.paed. Principal work

Lecturer

229

8. Nonverbal communication

5 2 Doc.N.Sotikova MBA Principal work

Docent

9. Currency transactions 7 2 Lect.O.Strognacka Mag.oec. Principal work.

Lecturer

10. Contemporary foreign journalism


Lecturer

11. International economics and finance

7 2 Doc.R.Osipova Dr.eng.sc. Part-time Docent

12. Teritorial marketing 8 2 Lect.J.Vozņuka MBA Principal work

Lecturer

Professional Bachelor study programme practice

Practice:Technologies in mass media texts preparation

2 3 Doc.V.Skubida Mg.phil. Principal work.

Docent


3 3 Lect.J.Lisikovs Mg.paed. Principal work.

Lecturer

Lect.A.Hotuļevs MBA Principal work.

Lecturer



Lecturer


5

4

Lect.A.Larionovs higher education journalist

Part-time Lecturer



Lecturer

Pre-diploma practice 7 8

230

Data on teaching staff members involved in implementation of PBSP “Public relations in ac. year 2006/2007 in Jelgava

N Study subject Sem CP Instructor Degree Notes PositionGeneral professional and general education study courses (Part A) (A.1.)

1. Theoretical basics1 2

Lect. I.Boļšakovs Mag.human. Principal work

Lecturer

2. Basics of matematics

1 2 prof. A.Āboltiņš Dr.math. Part-time Professor

3. Logic1 2

Lect. I.Boļšakovs Mag.human. Principal work

Lecturer

Doc.L.Leikums Part-time Docents4. Basics of

jurisprudence 1 2

Lect.P.Krasikovs Master degree Principal work

Lecturer

5. Management 2

2

As.prof.R.Suržikovs Dr.oec. Principal work

Asoc.prof.

as.prof. I.Jurgena Part-time Asoc.prof.6. Theory of mass

communication 2 2 doc. D.Usmanova Dr.oec. Principal

workDocent

7. Rhetoric 2 2 Lect.J.Vuguls Mag.phil. Part-time Lecturer

8. Mathematical methods in data processing

2 2 prof. A.Āboltiņš Dr.math. Part-time Professor

9. Marketing 3 2 as.prof. I.Jurgena Part-time Asoc.prof.


3 3 Asoc.prof. I.Ivļeva

Dr.philol. Principal work

Asoc.prof

Lect. I.Zemniece MBA Principal work

Lecturer

11. General psychology 3 2 prof. I.Plotka Dr.psych.. Principal work

Professor

doc. A.Šteinberga Dr.psych.. Principal work

Docent


4 4 prof. V.Kačans Dr.phil. Principal work

Professor


4 2 doc. D.Usmanova Dr.oec. Principal work

Docent


4 2 Lect. I.Boļšakovs Mag.human. Principal work

Lecturer

15 Philosophy 4 2 prof. V.Kačans Dr.phil. Principal work

Professor

Lect.J.Vuguls Mag.ph. Part-time Lecturer16 Tools and 5 4 as.prof. M.Gunare Candidate of Principal Asoc.prof

231

technologies in communication with a target audience

polit.science work doc. D.Usmanova Dr.oec. Principal

workDocent


5 2 As.prof.A.Rubenis Dr.paed. Principal work

Asoc.prof

18 Sociology 5 2 doc. V.Kuņickis Candidate of philosophy Part-time Docents doc. D.Usmanova Dr.oec. Principal

workDocent

19 Conflictology 6 2 Lect. I.Boļšakovs Mg.human. Principal work

Lecturer

20 Political science 6 2 as.prof. K.Daukšts Dr.hist. Part-time Asoc.prof.21 Image projecting

and outlining of a PR campaign

7 3 prof. V.Kačans Dr.phil. Principal work

Professor

Part A. Obligatory courses developing basic communication and organizational skills (A.2.) 4. Business Latvian

language1 3 Lect.D.Lielanse higher education Part-time Lecturer

Lect. I.Zemniece MBA; historian Principal work

Lecturer

5. Business foreign language

1 3 Lect.M.Zinovjeva Master degree Part-time Lecturer


1 2 Doc.I.Spirts Dr. sc.ing. Part-time Docents

Part B. Professional specialization "Public relations " obligatory choce courses1 Microeconomics 1 2 Doc.V.Jefremovs Dr.oec. Principal

workDocent


Asoc.prof.


1 2 Doc.I.Spirts Dr. sc.ing. Part-time Docents


2 4 as.prof. L.Kaširina Dr.philol. Principal work

Asoc.prof.


Lecturer



5 Macroeconomics 2 2 Doc.V.Jefremovs Dr.oec. Principal work

Docent


Asoc.prof.

6 Principles of genre 2 2 Asoc.prof. Dr.philol. Principal Asoc.prof

232

text writing for mass media

I.Ivļeva workLect. I.Zemniece MBA Principal

workLecturer






Asoc.prof

Lect.G.Šaškeviča higher education journalism

Principal work

Lecturer

9 Management of media relations

3 2 Lect.G.Šaškeviča higher education journalism

Principal work

Lecturer




Asoc.prof


Lecturer


4 2 doc. L.Pļevako Dr.oec. Principal work

Docents

As.prof. E.Liepa Dr.math. Principal work

Asoc.prof


4 2 doc. T. Andreeva

Mag.oec.

Principal work

Docent

13 PSL un masu komunikācijas SA praksē


Docent

14 Annual (course) paper: "Marketing", or "Principles of advertising".


Docent


5 2 As.prof.R.Suržikovs Dr.oec. Principal work

Asoc.prof.

16 Social psychology 5 2 doc. V.Kuņickis Candidate of philosophy Part-time Docents Lect.A.Plaude Mag.sc.soc. Part-time Lecturer


5 2 Lect. I.Zemniece MBA; Principal work

Lecturer

19 Methods of staff managements

6 2 as.prof. I.Jurgena Part-time Asoc.prof.

20 Legal support in mass media and PR activities in the LlR and EC

6 2 Lect T.Jurkēviča Mag.sc.soc. Principal work

Lecturer

21 Relations with state and self-government

6 2 Lect. A.Iļjina MBA Principal work

Lecturer

233

structures22 Psychology of

communication6 2 Lect. N.Sotikova MBA; philologist Principal

workLecturer

22 PR in finace and banking


Lecturer

23 Annual (course) paper: „Conflictoligy” or "PR in finace and banking", or „Methods of staff management”, or „Corporate reputation and corporate culture”.

6 2 As.prof.A.Rubenis Dr.paed. Principal work

Asoc.prof

Lect. V.Davidovs higher education Principal work

Lecturer

Lect. I.Boļšakovs Mag.human. sc. Principal work

Lecturer

as.prof. I.Jurgena Part-time Asoc.prof.


7 2 Lect.P.Antropovs Engineer. Principal work

Lecturer

25 PR practice in strategis and global marketing

7 2 Doc. M.Gunare Candidate of political science

Principal work

Doc.



Lecturer


7 2 Lect.G.Šaškeviča higher education journalism

Principal work

Lecturer

28 Fundraizing 7 2 As.prof..I.Dimante Dr..philol. Principal work

As.pr.



Lecturer

30 European studies 7 2 As.prof.A.Priedītis Dr..philol. Principal work

As.pr.


1.1

Banking and finance relations

3 2 Doc.T.Andrejeva Ekonom.zin. maģistre Principal work.

Docent

2.5

Practicum:Rhetoric 3 2 As.prof.I.Dimante


As.prof

3.4

History of religion 3 2 Doc.Podmazovs Dr.phil. Part-time Docents

4.2

PR practice under unified European


Lecturer

234

regulations5. Practicum:

Business correspondence and record keeping

4 2 As.prof.I.Dimante


As.prof

6.6

Branding of Latvian regions


As.pr.

7.8

Business etiquette 5 2 Lect. N.Sotikova MBA; philologist Principal work

Lecturer

Lect. V.Semjonova Mag.phil. Principal work

Lecturer

8.1

International economics and finance

7 2 Doc.D.Usmanova Dr.oec. Principal work

Docent

9.1

Nonverbal communication


Docent

10. Teritorial marketing 8 2 Lect.P.Antropovs Engineer Principal work

Lecturer


8 2 As.prof.A./Mašarskis

Dr.oec. Principal work

As.prof.



2 3 Lect. I.Zemniece MBA Principal work

Lecturer


3 3 Lect. M.Adjutovs Dr.math. Principal work

Lecturer

doc. B.Borisovs higher education in cinemetography

Principal work

Docents


4 3 Lect. P.Antropovs higher education Principal work

Lecturer

doc. B.Borisovs higher education

cinematographyPrincipal work

Docents


5

4

Lect. A.Jakovļevs higher education journalism

Part-time Lecturerdoc. B.Borisovs higher education

cinematographyPrincipal work

Docents


6 5 Lect. G.Iljins higher education Part-time Lecturer


235

Data on teaching staff members involved in implementation of PBSP “Public relations in ac. year 2006/2007 in Liepāja

N Study courses Sem CP Instructor Degree, education Notes PositionGeneral study courses (Part A )

1. Theoretical basics 1 2 E.Kačane MBA; philologist Principal work

Docent

L.Čerepahina Mag.sc.soc Principal work

Lecturer.

2. Basics of higher mathematics 1 2 V.Šarapovs Dr.sc.ing. Principal work

Professor

V.Minkēviča Dr.math. Part-time DocentE.Liepa Dr.math. Principal

workAsoc.prof

L. Geršovičahigher education

Principal work

Lecturer

3. Logic 1 2 E. Ģingulis Dr.paed. Part-time Professor4. Basics of jurisprudence 1 2 K. Jablonska soc.zin.maģ. Principal

workLecturer

5. Management 2 2 A.Vocišs Dr.phys. Principal work

Professor

А.Litvinčuks Dr.sc.ing. Principal work

Asoc.prof.

6. Theory of mass communication

2 2 L.Kaširina Dr.philol. Principal work

Asoc.prof.

A. Priedītis Dr.philol. Principal work

Asoc.prof.

7. Rhetoric 2 2 A.Gabrieljan MBA Principal work

Lecturer

V.Svirskis Mg.phil. Principal work

Lecturer


2 2 V.Šarapovs Dr.sc.ing. Principal work

Professor

V.Minkēviča Dr.math. Part-time DocentL. Geršoviča

higher educationPrincipal work

Lecturer

9. Marketing 3 3 D.Usmanova Dr.oec. Principal work

Docent

N.Gūtmanis Mag.math. Part-time LecturerA.Litvinčuks Dr.sc.ing. Principal

workAsoc.prof.


3 2 I.Ivļeva Dr.philol. Principal work

Asoc.prof

I.Zemniece MBA Principal work

Lecturer

11 General psychology 3 2 I.Plotka Dr.psych.. Principal work

Professor

A.Šteinberga Dr.psych.. Principal work

Docent


4 4 V.Kačans Dr.phil. Principal work

Professor

13 Principles of advertising 4 2 M.Gunare Candidate of polit. science Principal work

Asoc.prof

236

P.Antropovs Engineer ( civil engineering) Principal work

Lecturer


4 2 I.Boļšakovs Mag. phil. Principal work

Lecturer

15 Philosophy 4 2 V.Kačans Dr.phil. Principal work

Professor

I.Boļšakovs Mg.phil. Principal work

Lecturer

16 Tools and technologies in communication with a target audience

5 4 M.Gunare Candidate of polit science Principal work

Asoc.prof

V.Praude Dr.oec.hab. Part-time Professor17 Corporate reputation and

corporate cukture 5 2 L.Čerepahina Mag.soc.sc. Principal

workLecturer.

I.Boļšakovs Mag. phil. Principal work

Lecturer

18 Sociology 5 2 V.Kuņickis Candidate of philosophy Part-time Docents

D.Usmanova Dr.oec. Principal work

Docent

19 Conflictology 6 2 V.Krieviņa Dr.biol. Principal work

Docent

20 Political science 6 2 K.Daukšts Dr.hist. Part-time Asoc.prof.21 Image projecting and outlining

of a PR campaign7 3 V.Kačans Dr.phil. Principal

workProfessor

Part 1.Obligatory courses developing basic communication and organizational skills (A.2.)1. Business Latvian language 1 3 E. Kļujeva

higher educationPrincipal work

Lecturer

2. Business foreign language 1 3 L. Ģļevkaja Mag. paed. Principal work

Docent

T.Hristoļubova Mag. hum. sc. Principal work

Docent


1 2 R. Lukjančika MBA

Principal work

Docent

Public relations professional specialization courses (part B) 1 Microeconomics 1 2 S.Stradiņa Dr.oec. Principal

workDocent

I. Ruperte MBA

Principal work

Docent


1 2 M.Adjutovs Dr.math. Principal work

Lecturer

D. Zagulova Dr.med. Principal work

Lecturer

R. Lukjančika MBA

Principal work

Docent


2 4 E. Ņikiforova Mag. paed. Part-time

Lecturer


2 4 L. Ģļevkaja Mag. paed. Principal work

Docent

T.Hristoļubova Mag. hum. sc. Principal work

Docent

5 Macroeconomics 2 2 S.Stradiņa Dr.oec. Principal work

Asoc.prof.

I. Ruperte MBA

Principal work

Docent

237



Asoc.prof


Lecturer

7. Annual (course) paper: “Management” or “Theory of mass communication “.

2 Teaching staff of the study programme



Asoc.prof

A.Jakovļevs journalist Part-time Lecturer9 Management of media

relations3 2 B.Borisovs Cinematography specialist,

redactorPrincipal work

Docent

P.Antropovs Engineer (civil engineering) Principal work

Lecturer



Asoc.prof


Docent


4 2 L.Pļevako Dr.oec. Principal work

Docent

E.Liepa Dr.math. Principal work

Asoc.prof


4 2 T. AndrejevaMg.oec.

Principal work

Docent



Asoc.prof.

A. Priedītis Dr.philol. Principal work

Asoc.prof.

14 Annual (course) paper: "Marketing" or "Principles of advertising".



5 3 A.Litvinčuks Dr.sc.ing. Principal work

Asoc.prof.

G.Usovs Dr.oec. Principal work

Docent

16 Social psychology 5 3 V.Kuņickis Candidate of philosophy Part-time DocentsL.Brokāne Mg.sc.soc. Part-time Lecturer



Asoc.prof.

N.Sotikova MBA; philologist Principal work

Lecturer

18 Methods of staff management 6 2 V.Ņikiforovs Dr.phil.hab. Principal work

Professor

G.Usovs Dr.oec. Principal work

Docent


6 2 K. Jablonska Mg.soc.sc. Principal work

Lecturer


6 2 A.Iļjina MBA Principal work

Lecturer

238

A.Gabrieljan lawyer, MBA Principal work

Lecturer

21 Psychology of communication 6 2 I.Plotka Dr.psych. Principal work

Lecturer

M.Veide Dr.psych. Part-time Docent22 PR in finace and banking 6 2 V.Davidovs philologist Principal

workLecturer

I. Dimante Dr.philol. Principal work

Docent

23 Annual (course) paper: «Conflictoligy» "PR in finace and banking", «Methods of staff management», or «Corporate reputation and corporate culture».



7 2 Lect.P.Antropovs

INZ Part-time.

Docent

25PR practice in strategic and global marketing

72

As.prof.M.Gunāre

Candidate of polit.sc. Principal work

As.prof.


7 2 As.prof.A.Priedītis

Dr..philol. Principal work

As.pr.

27 Crisis communications7 2V.Krieviņa Dr.biol. Principal

workDocent

28 Fundraizing 7 2 I. Dimante Dr.philol. Principal work

Docent


72

Lect. V.Davidovs

higher education Principal work

Lecturer

30 European studies 7 2 As.prof.A.Priedītis


As.pr.

Free-choice courses (Part C) 1. Banking and finance

relations3 2 Doc.T.Andrejev

aMg. oec. Principal

work.Docent

2. Practicum:Rhetoric 3 2 As.prof.I.Dimante

Dr.philol. Principal

work

As.prof

3. History of religion 3 2 Doc.Podmazovs Dr.phil. Part-time

Docent



Lecturer

5. Practicum: Business 4 2 As.prof.I.Di Dr.philol. Principal As.prof

239

correspondence and record keeping

mante work


5 2 As.prof.A.Priedītis


As.pr.

7. Business etiquette 5 2 Doc.N.Sotikova MBA; philologist Principal work

Docent

8. International economics and finance

7 2 Doc.D.Usmanova


Docent



Docent

10.Currency transactions

82

As.prof.A./Mašarskis


As.prof.

11. Teritorial Marketing 8 2 Lect.P.Antropovs

Principal work

Lecturer

Professional Bachelor study programme practice1 Professional Bachelor study

programme practice2 2 P.Antropovs Engineer (civil engineering) Principal

workLecturer

V.TerOganezov journalist Part-time Lecturer I.Zemniece MBA Principal

workDocent

N.Sotikova MBA; philologist Principal work

Docent

2 Practice: Multimedia technologies design and preparation

3 4 M.Adjutovs Dr.math. Principal work

Lecturer

P.Antropovs Engineer (civil engineering) Principal work

Lecturer

B.Borisovs Cinematography specialist, redactor

Principal work

Docents

D.Zagulova Dr.med., Art school diploma, designer

Principal work

Lecturer

3 Practice: Management of media relations

4 2 P.Antropovs Engineer (civil engineering) Principal work

Lecturer


Principal work

Docents

V.TerOganezov Journalist Part-time Lecturer4 Practice: Electronic means

in mass communications5 4 A.Jakovļevs Journalist Part-time Lecturer


Principal work

Docents

5 Practice: Organization of corporate marketing communications

6 6 G. Z.Miezaine Journalist Part-time Lecturer

A.Iļjina MBA Principal work

Lecturer

240

6 Pre-diploma practice 8 8 Teachings staff of the study programme

241

Data on teaching staff members involved in implementation of PBSP “Public relations in ac. year 2006/2007 in Rēzekne

N Study subject Sem CP Instructor Degree Notes PositionGenaral professional and general education study courses (Part A)(A.1.)

1. Theoretical basics of PR

1 2 Lect. J. Vozņuka MBA Principal work

Lecturer

2. Basics of matematics

1 2 Lect. A. Sannikova Mag. paed. Part-time Lecturer Doc. V.Minkēviča Dr.math. Part-time Docent

3. Logic1 2

prof. V.Kačans Dr.phil. Principal work

Professor

Doc. S. Novikovs Mat.zin.kand. Principal work

Docents

4. Basics of jurisprudence 1 2 Lect. D. Taraņenko Bac. iur Part-time Lecturer

Lect. V. Platpirs Mag. iur Part-time Lecturer

5. Management 2 2

As.prof. .Litvinčuks Dr.sc.ing. Principal work

Asoc.prof.

Proh. A.Vocišs Dr.phys. Principal work

Professor

6. Theory of mass communication 2 2

as.prof. L.Kaširina Dr.philol. Principal work

Asoc.prof.

Prof. A.Priedītis Dr.philol. Principal work

Professor

7. Rhetoric2 2

Lect. M. Zaļaiskalns Mag. Part-time LecturerLect. T. Rožukalne Mag. Philol. Principal

workLecturer


2 2Lect. A. Sannikova Mag. paed. Part-time LecturerDoc. S. Novikovs Mat.zin.kand. Principal

workDocents

9. Marketing

3 2

Lect. S. Ignatjevs MBA Principal work

Lecturer

Lect. M. Červinska Mag. Eoc. Principal work

Lecturer

as.prof. .Litvinčuks Dr.sc.ing. Principal work

Asoc.prof.


3 3

Asoc.prof. I.Ivļeva Dr.philol. Principal work

Asoc.prof


Lecturer

11.

General psychology 3 2

Lect. I. Ivanovs Mag. psych. Principal work

Lecturer

Lect. J. Morozova Mag. psych. Principal work

Lecturer

Psychology of Prof. I.Plotka Dr.psych. Principal work

Professor

242

communicationDoc. A.Stemberga Dr.psych. Principal

workDocent


4 4prof. V.Kačans Dr.phil. Principal

workProfessor

13 Principles of advertising 4 2 Lect. J. Vozņuka MBA Principal

workLecturer


4 2

Lect. I.Boļšakovs Mg.human. Principal work

Lecturer

15 Philosophy 4 2 Lect. A. Kapača Mag. paed Principal work

Lecturer

Prof. Voronovs Dr. Professor16 Tools and

technologies in communication with a target audience

5 4

as.prof. M.Gunare Candidate og polit.science

Principal work

Asoc.prof

Prof. V.Praude Dr.oec.hab. Part-time Professor


5 2Lect. J. Vozņuka MBA Principal

workLecturer

18 Sociology 5 2As.prof. V. Cerkiļevičs Dr Principal

workAs.prof

19 Conflictology6 2

Lect. O. Maļceva Mag. Psych. Principal work

Lecturer

Doc. V.Krieviņa Dr.Biol. Principal work

Docent

20 Political science 6 2 as.prof. K.Daukšts Dr.hist. Part-time Asoc.prof.21 Image projecting

and outlining of a PR campaign

7 3Lect. J. Vozņuka MBA Principal

workLecturer

Obligatory courses developing basic communicative and organizational skills Part A (A.2.)7. Business Latvian

language 1 3doc. I. Gorsvāne Mag. paed Principal

workDocent

Lect. I. Laizāne Mag. Paed. Part-time Lecturer8. Business foreign

language 1 3

Lect. V. Vavinska Mag. Phylol. Principal work

Lecturer

Lect. G. Lubgāne Mag. Phylol. Part-time LecturerDoc. K. Laganovska Dr. Phylol. Part-time Docent


1 2

Doc. A. Meiers Mag. paed. Principal work

Docents

Lect. D. Susejs Mag. sc. in computer science

Part-time Lecturer

Profesional speciallization "Public relations" obligatory choice courses. Part B 1 Microeconomics 1 2 as.prof. O. Potereki Dr Principal as.prof

243

work


1 2


Docent

Lect. D. Susejs Mag. sc. in computer science

Part-time Lecturer

3 Latviešu (krievu) val. praktiskā stilistika 2 4

Doc. I Gorsvāne Mag. paed. Principal work

Docent

Doc. I.Zemniece MBA Principal work

Docent


2 2

Lect. V. Vavinska Mag. Philol. Principal work

Lecturer

Lect. G. Lubgāne Mag. Philol. Part-time LecturerDoc. K. Laganovska Dr. Philol. Part-time Docent

5 Macroeconomics2 2

as.prof. S.Stradiņa Dr.oec. Principal work

Asoc.prof.


Lecturer


2 2Asoc.prof. I.Ivļeva Dr.philol. Principal

workAsoc.prof


Docent


3 2

Lect. V. Vavinska Mag. Phylol. Principal work

Lecturer

Lect. G. Lubgāne Mag. Phylol. Part-time LecturerDoc. K. Laganovska Dr. philol. Part-time DocentLect. M. Smirnova Mag. philol. Principal

workLecturer


3 2Lect. A. Larionovs Master degree Principal

workLecturer

9 Management of media relations 3 2

Lect. P.Antropovs higher education Principal work

Lecturer

Lect. A. Larionovs Master degree Principal work

Lecturer


3 2


Docent

Lect. J. Godlevska Mag Principal work

Lecturer


4 2

doc. L. Pļevako Dr.oec. Principal work

Docents

As.prof. E.Liepa Dr.math. Principal work

Asoc.prof.


4 2

Lect. M. Červinska

Mag. eoc.

Principal work

Lecturer

13 PSL un masu 4 2 Lect. J. Vozņuka MBA Principal Lecturer

244

komunikācijas SA praksē

work

14 Annual (course) paper: or"Marketing", or"Principles of advertising".

4 2

Lect. J. Vozņuka MBA Principal work

Lecturer


Lecturer

Lect. M. Červinska Mag. Eoc. Principal work

Lecturer


Asoc.prof.

15 Strategic and innovativeManagement

5 2as.prof. .Litvinčuks Dr.sc.ing. Principal

workAsoc.prof.

Doc. G.Usovs Dr.oec. Principal work

Docen

16 Social psychology 5 2

Lect. I. Ivanovs Mag. Psych. Principal work

Lecturer

Lect. J. Morozova Mag. Psych. Principal work

Lecturer


5 2

as.prof. M.Gunare Candidate of political science

Principal work

As.prof.r

18 Methods of staff management 6 2


Asoc.prof.

Prof. V.Ņikiforovs Dr.phil.hab. Principal work

Professor

19 Legal support in mass media and PR activities in the LlR and EC

6 2

Lect.A. Gabrielyan lawyer, MBA Principal work

Lecturer


6 2

Lect. A.Gabrielyan lawyer, MBA Principal work

Lecturer


6 2


Lecturer

Prof. I.Plotka Dr.psych. Principal work

Lecturer

22 PR in finace and banking 6 2

Lect. V. Davidovs higher education Principal work

Lecturer

23 Annual (course) paper: or „Conflictoligy”or"PR in finace and banking", or „Methods of staff management”, or

6 2

Lect. O. Maļceva Mag. Psych. Principal work

Lecturer

Lect. V.Davidovs higher education Principal work

Lecturer


Asoc.prof.

Lect. J. Vozņuka MBA Principal Lecturer

245

„Corporate reputation and corporate culture”.

work


7 2 Lect.P.Antropovs Dr.eng.sc. Part-time. Docent


7 2 Doc.M.Gunāre Candidate of polit.sc. Principal work

Doc.



Lecturer


7 2 As.prof.V.Cerkiļevičs Candidate of hist.sc., Mg.psych.

Principal work.

As.prof.

28 Fundraizing 7 2 Lect. V.Davidovs higher education Principal work

Lecturer



Lecturer

30 European studies 7 2 As.prof.A.Priedītis Dr.philol. Principal work

As.pr.


1. Banking and finance relations


Lecturer

2. Practicum:Rhetoric 3 2 Lect.J.Godļevska Mg.paed. Principal work.

Lecturer

3. History of religion 4 2 Lect.A.Smirnovs Candidate of science in philology

Principal work

Lecturer



Lecturer

5. Practicum: Business correspondence and record keeping

4 2 Doc.I.Dimante Dr.philol. Principal work

As.prof



As.prof.

7. Business etiquette 5 2 Lect.J.Godlevska Mg.paed. Principal work

Lecturer



Docent

9. Currency transactions


Lecturer

10. Contemporary foreign journalism


Lecturer

11. International economics and

7 2 Doc.R.Osipova Dr.eng.sc.Part-time Docent

246

finance

8 2 Lect.J.Vozņuka MBA Principal work

Lecturer12. Teritorial Marketing


Professional Bachelor study programme practice 2 3 doc. I. Gorsvāne Mag. paed Principal

workDocent

Lect. I. Laizāne Mag. paed. Part-time Lecturer

Practice: Multimedia technologies design and preparation 3 3

Lect. A. Skripačenoks higher education Principal work

Lecturer


Docent

Lect. D. Susejs Mag.sc.in computer science

Part-time Lecturer

Practice: Management ofmedia relations

4 3Lect. P.Antropovs higher education Principal

workLecturer

Lect. A. Larionovs Mag. Principal work

Lecturer

Practice: Electronic means in mass communications 5 4

A. Neminuščijs Dr. Philol. Part-time

Docent

Practice: Organization of corporate marketing communications 6 5 Lect. J. Vozņuka MBA Principal

workLecturer


Lecturer


247

Appendix Nr. 5Study courses synopsi

248

Baltic International |Academy Second-level higher professional education study programme

“Public Relations”Course synopsis

Course title: Latvian: Vispārīgā psiholoģijaEnglish: General psychology

Credit value : 2 Compiled by: lekt. V.Petļak Doc. S. Guseva (Daugavpils) Lekt. I. Ivanovs (Rēzekne)Assessment: examCourse goal: to introduce the students to concept of contemporary psycholiogy, the subject of psychology, the main methods used in psychology and familiarise with the laws and regularities of the human psychology, the human personality, and to develop practical skills in applying knowledge of psychology in practice in connection with the specificity of PR specialist activity.Course objectives:

to form the idea of the historical development of psychology, , the subject of psychology and its interpretation during different stages of psychology development;

to acquaint with the research methods of psychology; to acquaint with the most significant processes of human cognition, regularities and types of the processes; to acquaint with the notion of personality, to its structure and historical development of the notion of personality

; to train to use the knowledge of psychological processes of human cognition in life and professional activity; to train to use the knowledge of structure of personality in life and professional activity;.

Course outline:Themes

1 Introduction to psychology. What does psychology study? Main stages in evolution of the understanding of the subject and methods f psychology.

2 General description of psychology as a branch of science. Scientific and everyday psychology.3 Evolution of the subject of psychology.4 Main methods in psychology.5 Psyche and brain.6 Process of cognition in psychology.7 Feelings and perception.8 Memory.9 Thought and speech.10 Attention. 11 Imagination.12 Psychology of personality.13 Various approaches to understanding of personality. 14 Emotional and motivational spheres of personality.15 Temperament and character.

Literatura:1. Psiholoģijas vārdnīca.- Rīga, “Zvaigzne ABC”,1999.2. Vorobjovs A. Psiholoģija.- Rīga: “Zvaigzne ABC”,1998.3. Blackwell Encyclopedia of Cognitive Psychology. M.E.Eysenck.(ed).-Cambridge,.,19934. Выготский Л.С.Психология, М. Экспо – пресс, 2000.5. Годфруа. Что такое психология. т.1-2. М. Мир, 19996. Изард.К. Психология эмоций.-Спб.: «Питер»,2000.7. Майерс Д.Психология.-Мн.: ООО «Попури»,2001.-848.с.

249

8. Плотка И.Д. Хрестоматия по общей психологии.-Р.:Юми,2002.,в 2-х томах. .-350.с

Amendments and addition to the course outline and list of literature are possible in the course of studies!

250



Course title: Latvian: Personāla vadības metodesEnglish: Methods of staff management

Credit value : 2 Compiled by: doc. A.Litvinčuks Lekt. S Miļuse (Daugavpils) As.prof.I. Jurgena (Jelgava)Assessment: examCourse goal: to give a notion of staff management as of both an academic discipline and practical activity comprising specific functions and significant for effective organizational growth and development.Course objectives: to acquaint the students with the methods in staff management and the staff description as a specific function of management and a sub-branch of marketing. On completion of the course the students will:

- be able to characterise the essential principles in staff management,- acquire an understanding of the staff manager’s functions in a range of organizations,

including business structures; - be able to apply the central principles of practical staff management;- have an understanding of the regularities in staff management as applied in practice,

choose the important strategic tools and approaches, and get orientation in the tactics of staff management practice;

- be able to apply the ethical norms in staff management.Course outline:

Themes

1 Management of human resources.2 Planning in human resource management .3 Staff selection and corporate team building.4 Professional orientation, adaptation and staff management.5 Professional training and development.6 Performance assessment and remuneration.7 Quality of work life: assessment and improvement.

Literatura:1. Одегов Ю.Г.,Журавлев А.И. Управление персоналом.М.,1997,с.810.2. Управление персоналом. Под ред. Т.Ю.Базарова, М. ЮНИТИ,2000,с.420.3. Шекшня В.Н. Управление персоналом. М.1999,с.386.4. Хоскинс А. Курс предпринимательства.М.,Межд. Отн.,1993,с.350.5. Основы предпринимательского дела.М.,МГУ,1992,с.430.6. LR darba likumdošanas kodekss, Rīga,1995.

251




Course title: Latvian :PSL un SA darbības tiesiskā nodrošināšana LR un ESEnglish: Legal support in mass media and PR activities in the LR and EC

Credit value : 2 Compiled by: lect. A. GabrielyanAssessment: examCourse goal: to give an idea of legal regulations and normative document governing operations of mass information means and realization of PR technologies, as well as the legisaltion regulating use of intellectual property.Course objectives: to acquaint the students with:

- Concept of intellectual property and its main elements, - Operations of mass media and legal aspects of Pr management.

Course outline :Theme

1 Concept of intellectual property and its main elements.2 Copyright and relevant regulations.3 Neighbouring rights and relevant regulations.4 Trade marks and legal regulation on use of those.5 Production samples and regulations on their use.6 Competition and its interpretation.7 Advertising and pertaining legal regulations.8 Legal regulations pertaining mass media functioning.

Literatura:

1. Лисов В. А., PR сегодня: новые подходы, исследования, международной практики. ИНФРА-М.,2002.1. S. Omārova. Cilvēks dzīvo grupā. Sociālā psiholoģija. Rīga, 2001.

2. Тимофеев М. И. Связи с общественностью (паблик рилейшнз) Учебное пособие М.,2004 .3. Юджин Марлоу. ПИАР в электронных СМИ. М., 2005.4. Скотт М. Китлип, Ален Х. Сентр, Глен М. Брум, Паблик рилейшнз: теория и практика. Москва-

Санкт-Петербург-Киев..2000.5. Фрэйзер П. Сайтел Современные паблик рилейшнз ( восьмое издание) М.,2002.6. Ален х. Сентер., Глен М., Брум., Скотт М. Китлир.. Паблик рилейшенз. Теория и практика. М.,

20047. Джефкинс Ф., Ядин Д. Паблик рилейшенз.М., 2005.8. Варакута С. А., Егоров Ю. Н. Связи с общественностью. М., 2005.9. Серов А., Страшные тайны PR Записки PR-консультанта. М.. 2006.10. .Даг Ньюсом, Джуди ВанСлайк Терк, Дин Крукеберг. Все о PR- теория и практика паблик

рилейшнз. М., 2002.11. Holtz Shel. PR on the Net. New-York,2005.

252

12. Kunzczik M. PR. Koncepte und Theorien.13. Андрей Дорский, « Правовое обеспечение PR» СПб, 2007, 208 стр

Amendments and additions to the course outline and list of literature are possible in the course of studies!

253

Baltic International |AcademySecond-level higher professional education study programme


Course title: Latvian: Tiesību zinātnes pamatiEnglish: Basics of jurisprudence

Credit value : 2 Compiled by: lect. R. Matveeva Lect. I. Stankovs (Daugavpils) Lect. P. Krasikovs (Jelgava) Lect. K. Jablonska (Liepāja) Lect. V. Platpirs (Rēzekne)Assessment: graded test Course goal: to familiarize the students with the basics of jurisprudents at the level which corresponds to the requirements of higher professionals education for the profession of manager.Course objectives:

To offer the students an opportunity to acquire the essential knowledge in jurisprudence; To introduce the students to several branches in jurisprudence their place and role in the legal system; To guide the students to analyze on their own law-related phenomena and processes in the state and

society.Course outline:

Theme

1 State, nature of state and emergence of state.2 Legal system of Latvia.3 Constitutional law.4 Administrative law.5 Civil law.6 Family law.7 Property law and property rights.8 Liabilities rights.9 Succession law.10 Civil proceedings.11 Criminal law.12 Criminal proceedings.13 Labour law.14 International law.

Literatura:1. Байков А.М. Правоведение. Учебное пособие. Рига, МБА – 2006.2. Baykov.A. Nikiforov N. Introduction into Law. Riga, - 20073. Dz. Melbārdis “Tiesību pamati”, Rīga, 2000.4. Основы права: учебник / В.И. Шкатулла, В.В. Надвикова, М.В. Сытинская. - Москва: Академия, 2002.5. Основы права: учебник для вузов / М.И. Абдулаев. - Санкт - Петербург: Питер, 2004

Normative acts:1. Satversme, 1922 g. ar izmaiņām un papildinājumiem.2. Civillikums, 1937 g., ar izmaiņām un papildinājumiem.3. Latvijas Civilprocesa likums, 1998.g., ar izmaiņām un papildinājumiem.4. Darba likums, 2002.g. ar izmaiņām un papildinājumiem.

254

5. Krimināllikums, 1998.g., ar izmaiņām un papildinājumiem.Amendments and additions to the course outline and list of literature are possible in the course of studies!

Baltic International |AcademySecond-level higher professional education study programme


Course titile: Latvian: Praktikums: PSL tekstu redaktēšanas tehnoloģijasEnglish: …Practicum: Technologies of media text editiing

Credit value: 2Compiled by: as.prof. I. IvļevaAssessment: graded testCourse goal: mostly editting and correction to the text are done with the aid of a computer, the course id designed primarily to develoop the skills of auto-correcting (auto editing), keeping iin mind the specifics of media.Course objectives: 1) to train the studnts to reveal stylistical, grammar, and logical mistakes in texts for media.2) to help the students to analyse and correct those.3) to train how to improve the effectivenss of the text depending on:the tgenre and function of the text;its task;use of media text writing methods in texts;use of traditional PR methods in media text writing;to advance and systematize the professional training related to carrying out a practical task.Course outline:

Themes

1 Editting in the process of communication. Redaktesanas veidi.2 Meaningful structure of the text and its editing.3 Correction of mistakes.4 Meaningful structure of the media text and its editing.5 Structure of the PR text meaning and its editing.6 Composition of the text. Composition related to the genre. Methods to improve the

perception of the text.7 News composition. Editing of a common press release structure.8 Correction of media-kit texts.Use of informative contect and composition related to the

genre.9 Logical mistakes in texts. Correction of media texts.

Literatura:1. Стилистика и литературное редактирование. Под ред. проф. В. И. Максимова.- М. 20042. С.И. Сметанина. Литературное редактирование для журналистов и специалистов по связям с

общественностью.- СПб 20033. Холл М. Магия коммуникации. Использование структуры и значения языка.- СПб 2004

255

4. Розенталь Д. Э. Справочник по правописанию и литературной правке.- М. 1996.5. Викентьев В.И. Приемы рекламы и ПР.- СПб 20046. Почкай Е.П. Факторы, определяющие отбор информации// Основы информационной

культуры.- СПб., 1998.Amendments and additions to the course outline and list of literature are possible in the course of studies!

256

Baltic International Academy Second-level higher professional education study programme


Course title: Latvian: Stratēģiskais un inovāciju menedžmentsEnglish: “Strategic and innovation management”

Credit value: 2Compiled by: doc. G. Usovs Lect. O. Strognacka (Daugavpils) As.prof. R. Suržikovs (Jelgava)Assessment: examCourse goal: to form a notion of strategy, strategic planning, to acquaint with methods of its realization and strategic thinking.Course objectives: to acquaint the students with :- Types of strategies- Strategic modelling; - management in realization of the strategies.Course outline:

Theme

1 System and processes of management, its main elements, strategy and tactics2 Process of strategic management, level and stages, mission of an organization, ethics, vision and

directions of enterprising3 Corporate mission, formulating and shaping4 Strategic analysis of internal and external management5 General external environment and competitive environment6 Strategic groups in the field, competitive advantages and innovations 7 Inner resources, skills and abilities, their peculiarities and differences8 Values and strategic analysis in enterprising (SWOT)9 Functional strategy as a source of competitive advantage for an enterprise10 Business strategies as a source of competitive advantage for an enterprise 11 Corporate strategies as a source of competitive advantage for an enterprise12 Planning of business portfolios for an enterprising structure 13 Selection and evaluation of a strategy14 Organizational structures of a company15 Strategic control in a company and system of remuneration

Literatura:9. Jānis Caune, Andrejs Dzedons Strateģiskā vadīšana. Funkcionālā, biznesa un korporatīvā līmeņa

stratēģija. DE NOVO. BALTA eco. Rīga, 2004.- 120 lpp.10. Jakovs Beļčikovs, Valerijs Praude. Menedžments. Vaidolote. Rīga. 1997.- 416. 1pp.11. Vilnis Dimza Inovācijas pasaulē, Eiropā, Latvijā. Latvijas Zinātņu Akadēmijas Ekonomikas institūts,

Rīga, 2003.- 206 lpp.12. Usovs G. Preču un pakalpojumu kvalitāte kā to pievienotās vērtības sinerģijas avots un lietišķās

administrēšanas un menedžmenta konkurētspējas ievērojams rādītājs. Latvijas Ekonomists, 1998, Nr.6, 72-82 lpp.

13. Ekonomikas skaidrojošā vārdnīca. 4478 termini ar tulkojumu angļu,vācu, franču un krievu valodā. Sastādījīs autoru kollektīvs R. Grēviņas vadībā. „Zinātne”, Rīga, 2000.- 702 lpp.

14. C.W.L. Hill, R.J.Gareth Strategic Management Theory. An Integrated Approach. 5th edition. New York: Houghton Mifflin Company, 2001.


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Baltic International AcademySecond-level higher professional education study programme


Course title: Latvian: Krievu valodas praktiskā stilistikaEnglish: Practical stylistics of the Russian language

Credit value : 3 Compiled by: as.prof. L. Kaširina Doc. V. Skubida (Daugavpils) Lect. E. Ņikiforova (Liepāja) Doc. I. Gorsvāne (Rēzekne)Assessment: graded testCourse goal: to introduce the main concepts of norms in modern Russian language, the system of its functional styles, to develop the skills of fluent readily comprehensible and articulate oral and written speech, which is indispensable for professional communication.Course objectives: to familiarize the students with

- The notion of literary language and norm in language;- Functional system of contemporary Russian language;- The specific of genres and style, which are necessary for professional work in oral and

written communications, in academic, business and essay genres.Course outline:

Themes

1 Main notions of stylistics as language study 2 Language as the essence and the object of study in stylistics 3 Modern Russian language and its structure4 Notion of language norm 5 Dictionaries in practical work with a text 6 System of the main norms of the Russian language 7 Expressive means of modern Russian language as its stylistic basis 8 System of functional styles in Modern Literary Russian Language (MLTL)9 Academic style of MLTL10 Official and business style in MLTL 11 Essayistic style in MLTL

Literatura:1. Григорьева М.Ю Язык мой – друг мой... Учебник.- Рига, БРИ, 19992. Курльтура русской речи. Учебник. РАН, Москва, 19983. Голуб И.В. Розенталь Д.Э. Стилистика современного русского языка. Учебник. Москва. 19964. Голуб И.Б. стилистика русского языка. М., 20065. Костомаров В.Г. Языковой вкус эпохи. Москва.19946. Речевой воздействие в сфере массовой коммуникации. Москва.19907. Сметанина С.И. Литературное радактирование.Для журналистов и специалистов по связям с

общественностью.СПб, 20038. Головин Б.Н. Основы культуры речи. Москва. 1988

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Course title: Latvian: Statistisko datu matemātiska apstrādeEnglish: Mathematical Methods for Statistical Data analysis

Credit value: 2Compiled by: prof. V. Šarapovs Doc. S. Ignatjeva (Daugavpils) Prof. A. Aboltiņšs (Jelgava) Lekt. L. Geršoviča (Liepāja) Doc. S. Novikovs (Rēzekne)Assessment: examCourse goal: to give understanding of the theory of probability and introduce the main concepts of mathematical statistics, as well as to acquaint with the methods how to apply them to investigate phenomena of random nature. To ensure the students preparedness to solve through data processing and based on theoretical knowledge certain problems related to economics, as well as to be aware of the effects of chance and uncertainty.

Coarse objectives:

to give the essentials of the theory of probability and mathematical statistics to acquaint with the mathematical tools applicable for processing a certain totality of data. to develop skills and abilities to use applied statistics to analyse a certain totality of data

to develop practical skills in statistical data processing aided with standard package EXCEL

.


1 Information and data2 Types of ordering, organization, and presentation of data.3 Element of the theory of probability.4 Full probability. Formula of Beiss.5 Discrete and non-discrete values6 Variation rows and their statistical characteristics7 Test of statistic hypothesis 8 Statistical criteria and its significance.

Literatura:1. Arhipova I., Bāliņa S. Statistika ar EXEL ikvienam, 1.,2. daļa, Rīga,1999.

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2. Goša Z. Statistika, Rīga, 2003.3. Raizs Ļ. Matemātiskās metodes sociālajās zinātnēs, 2000, Rīga, RaKa4. G. Vergina, V. Kārkliņa, Statistika ekonomistiem, Kamene, Rīga, 2000.5. James T. McClave and P. George Benson. Statistics for business and economics, NY, 1998.6. D.R.Cox , D.V. Hinkley, Teoretical Statistics, Chapman&Hall, London, 19947. Kronbergs E.,Rivža P.,Bože Dz., Augstākā matemātika,2.daļa,R: Zvaigzne, 1988.8. Freund John E., Matematical Statistics, Prentice Hall, 1992.9. Krastiņš O., Varbūtību teorija un matemātiskā statistika., R: Zvaigzne, 1985.

Amendments and addition to the course outline and list of literature are possible in the course of studies! Baltic International Academy

Second-level higher professional education study programme “Public Relations”

Course synopsisCourse title:

Latvian: Pasaules literaturas problemasEnglish: Issues in world literature

Credit value : 2 Compiled by: as.prof. I.Ivļeva Lekt. J. Godlevska (Daugavpils; Rēzekne)Assessment: test Course goal: to show in what kinds (for instance texts for advertising) of creative approaches might be used in practice, to look into the creative approaches of renown writers, into innovative creative literary works, to consider in small details the imagery of renown writers.

Course objectives: For the seminars the students under the guidance of the teachers present

miniatures of prose and poetry, mimicking the style of the author in question. The practical work

goes on as a game, the tasks are offer to be carried out both in groups and individually.


1 Symbolisms as a picture of the world and a poetical method.2 Principles of Decadence.3 Symbolisms.4 European avant quarde.

European avant quarde . Cubism, surrealism dadaism. 5 Post- modernisms6 Principles of Russian futurism 7 Structuralisms and de-constructivism.

Literatura:10. Барт Р. Избранные работы. Семиотика. Поэтика. -М.1989.11. Зверев А.М. Дворец на острие иглы. Из художественного опыта ХХ века.- М.1989.12. Ильин И. Постструктурализм. Деконструктивизм . Постмодернизм.- М.1996.13. Ивлева И. Лев Толстой, ХХ век и Великое Дао.// В сб.: Филология. Рижский

филологический сборник.- Латвийский университет. Рига, 2000, с.150-163.

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14. Краткая литературная энциклопедия. –М. 1996, т. 9.15. Сарычев В. Эстетика русского модернизма. М.1991.16. Скоропанова И.С. Русская постмодернистская литература. М.2000.17. Фуко М. Воля к истине.-М. 1996.18. Bowie M. Freud, Proust and Lacan: Theory as fiction. – Cambridge, 198719. Kellner D. Jean Bodrillard… –Stanford, 1989


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Course title Latvian: RetorikaEnglish: Rhetoric

Credit value: 2Compiled by: doc. N. Sirins Lekt. J. Godlevska (Daugavpils) Lekt. J. Vuguls (Jelgava) Lekt. M. Zalaiskalns (Rēzekne)Assessment: examCourse goal: to develop with the students the skills of confident public speaking, the skills of dialogue, discussion, through use of speking akills.Course objectives:

to develop with the students skills of public speaking, to promote all types of a speaking

Course outline:Theme

1 Rhetoric and emergence of the art of speech in Ancient Greece..2 Roman eloquence. Roman democracy as precondition for development of the art of speech.3 Political and court speeches in France in the 17th---20th centuries.4 Rhetoric and art of court speeches in Russia. 5 Rhetoric and neo-rhetoric.6 Forms of speech art. Creative speaking. Choice of themes and aims of speeches. Selection and

processing of materials.7 Logical structuring of speech .8 Expressive speech. Main functions of public speaking. 9 Literary language as the basis of speech culture. Culture of speech as normative language use.10 Correctness of speech 11 Eloquence 12 Expressive reading

Theme Literatura:1 Аванесов Р.И. Русское литературное произношение. М.1984.2 .Цицерон. Три трактата об ораторском искусстве. М.1972.3 Цицерон. Речи в 2-х томах. М.1962.

4. .Безменова Н.А. Очерки по теории и истории риторики. М.1991.5. Судебные ораторы Франции Х1Х века. М.1959.6 Об ораторском искусстве.Сб. М. 1973.7. Введенская Л.А. Русский язык и кукльтура речи.. Ростов-Дон. 2004.

8. ХазагеровГ.Г. Риторика. Ростов-Д. 2004. 9. Апресян Г.З. Ораторское искусство.М.1969.

10. Ножин Е.А. Мастерство устного выступления.М.1978.11. Simons H.W. Persuasion in society. 2001.12. Cobley P. Narrative. 2001.13. Mentcel W. Retorika. 2002.

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Course title: Latvian: Starptautiskā ekonomika un finansesEnglish: International economy and finances

Credit value: 2Compiled by: doc. A. Mašarskis Doc. R. Osipovs (Daugavpils) Lekt. S. Ignatjevs (Rēzekne)Assessment: examCourse goal: to create a notion of the structure of the system of international finance, the functions and operation of the system.Course objectives: to acquaint the students with the:

- Main concepts of IEF;- Structure of international financial markets and regularities of market relations;

- peculiarities of work of international banks and corporations.Course outline:

Themes

1 Development of the international economic and financial system2 Main concepts in international economy and finance3 Balance sheets4 World financial markets5 Management of risks in currency transactions6 Settling of international accounts7 International banking8 Work of international corporations9 International currency and financial institutions

Literatūra:7. Munn Glenn G., Garcia F.L., Woelfel Charles J., Encyclopedia of Banking and Finance, 9ed.

– Rolling Meadows (III): Bankers Publishing Company, 19918. Хэррис Дж. М. Международные финансы – М. Финансы и статистика. 20009. Максимо Энг и др. Мировые финансы – М.199810. Мишкин Ф. Экономическая теория денег, банковского дела и финансовых рынков. –

М.: Аспект – Пресс, 199911. Шмырёва А.И. и др. . Международные валютно-кредитные отношения. – СПб: Питер,

200212. Ершов М.В. Валютно-финансовые механизмы. – М.: Экономика, 200013. Ролдугин В.И. Коммерческие банки США – Р., 1997

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14. Ролдугин В.И. Бизнес толковый словарь – Р., 1998


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Course title: Latviešu valodā: SocioloģijaAngļu valodā: Sociology

Credit value: 2Compiled by: doc. V. Kuņickijs As.prof. V. Cerkiļevičc (Daugavpils; Rēzekne)Assessment: examCourse goal: - ir iedot studentiem teoretiskās socioloģijas bāzes zināšanas un empiriskās sicioloģijas pamatiemaņas.Course objectives: to famialiarize the students with: - the main concepts of sociology r: the central concepts of sociology; the structure and structural elements of the society; to develop the skills to analyse actual social situation, as well as the skills to prepare and organizē socialogical reaserch.Course outline:

Themes

1 Sociology as a science.2 The role and significance of sociology in contemporary conditions.3 Society as a social reality (social analysis).4 Social life (social mechanics) .5 Social change (social dynamics).6 Methods of socal research.

Literatura:1. Э. Гидденс. Социология. М., 1999.2. Entonijs Gidenss. Sabiedrības veidošanās. R., 1999.3. Кравченко А.И. Социология. М., 19994. Осипов Г.В. Социология. М., 1999.5. Павленок П.Д. Социология. М., 2002.6. Ритцер Д. Современные социологические теории. С-П, 2002.7. P.Laķis. Socioloģija. Rīga, 2003.8. Тощенко Ж. Социология. М., 2003.9. Фролов С.С. Социология. М., 1996.10. Яковлев Н., Курганов С., Кравченко А. Социология для экономистов. М., 2001.11. Арон А. Этапы развития социологической мысли. М., 1993.


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“Public Relations”


Latvian: Sociālā psiholoģijaEnglish: Social psychology

Credit value: 2Compiled by: doc. V. Kuņickijs As.prof. V. Cerkiļevičs (Daugavpils) Lekt. A. Plaude (Jelgava) Lekt. I. Ivanovs (Rēzekne)Assessment: examCourse goal: to acquaint the students with the essential issues in social psychology, to develop everyday and business communication skills.Course objectives: to acquaint the students with the social psychology main issues, its emergence and evolution, the methodological and theoretical essentials, to facilitate development of practical communication skills.Course outline:

Theme

1 Social psychology as a science.2 Personality in social environment.3 Process of communication: functions and structure 4 Communication.5 Social perception.6 Interaction.7 Ways of how of produce and impact on a partner in the course the contact.8 Conflict management in communication.9 Group issues.10 Organizational psychology.11 Psychology of masses and crowd.12 Applied research in social psychology.

Literatura:1. S. Omārova. Cilvēks dzīvo grupā. Sociālā psiholoģija. Rīga, 2001.2. S. Omārova. Cilvēks runā ar cilvēku. Saskarsmes psiholoģija. Rīga, 1999.3. V. Renģe. Sociālā psiholoģija. Rīga, 2003.4. V. Renģe. Organizāciju psiholoģija. Rīga, 1999.5. A. Vorobjovs. Sociālā psiholoģija. Rīga, 2003.6. Андреева Г. Социальная психология. М, 2003.7. Майерс Д. Социальная психология. С-П, 2002.8. Парыгин Б. Социальная психология. М, 2001.9. Аронсон Э., Уилсон Т., Эйкерт Р. Социальная психология. Психологические законы

поведения человека в социуме. М., 2002.10. Тейлор Ш., Пипло Л., Сирс Д. Социальная психология. С-П, 2004.11. Хьюстон М., Штрёбе В. Введение в социальную психологию. Европейский подход. М., 2004.

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Course title: Latvian: SA vadības prakse vienotas Eiropas noteikumosEnglish: PR Practice under the regulations of united Europe

Credit value: 2Compiled by: lect. G. Iļjins Lect. A. Larionovs (Daugavpils)Assessment: testCourse goals: to give the students the essentials of the management of public relations, based on the European experience and taking into account economic and political peculiarities of PR evolution in the Baltic states.Course objectives: based on the examples given in the study course the students will be acquainted with the standards of education in Europe. It is possible to employ the competence and proficiency in PR at international markets, based on the competitive advantages created by experience of adjustment gained in PR specializations.


1 Social corporate responsibility as an effective model of competitiveness of PR on joining the EC. 2 Activity of an EC specialist (PR practitioner in the EU), as an example of PR professional

competence – an ideal prospective model.3 Re-orientation of company’ activity in accordance to the European standards as a second start in

business. 4 Specifics of PR activity in the Baltic states taking into consideration the social and economic

peculiarities of the situation. 5 Study of PR applied activities.

Literatura:1.Кэролин Л. Столпер, Кэрен Брукс Хопкинс: Как просить деньги на культуру. – С.-Пт., 1995.2.Блэк С. Азбука выставок и коныеренций. – М., 1989.3.Джэй Э. Эффективная презентация. – Минск, 1996.4.Хофф Р. Я вижу вас голым. Как подготовиться к презентации и сблеском ее провести. – М., 1996.5.Колесников А.Н. «Психология делового преуспевания». – М.:Владос-пресс, 2001.6.Хаммер М., Чампи Д. «Реинжениринг корпорации. Манифест революции в бизнесе». – СПб.: СПб гос. ун-т, 1997.7.Честара Д. «Деловой этикет. Public Relations». – М., 1997.8.Сайтэл Фрэйзер П. Современные паблик рилейшенз/пер. С англ. - 8-е изд. - М.: Имидж- Контакт,20029.Егорова-Гатман Е, Минтусова И.И. «Политконсультант. Роль лидера».10.Long L. W. Hazelton V. Public Relations, 1987.11.William V. Haney. Communication and international relations, 1992.

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Course title: Latvian: SA prakse stratēģiskā un globalajā mārketingā English: PR practice in strategic and global marketing

Credit value: 2Compiled by: As. Prof. Marina Gunare Assessment: examCourse goal: the course is designed to inform the students on the ways how interaction with target audience takes place when entering international markets; to deal in detail with types of national and regional cultures, peculiarities of Eastern and Western business styles, realization of marketing communication on the global market.

Course objectives: to acquaint the students - with the process of globalization in the sphere of economics, culture, marketing;- with exploring company’s environment when entering international market;- with international communication policy;- with peculiarities of a manager’s role in international companies;- with organizing, planning and monitoring international activities


1 International economic relations: nature, structure, and modern aspects.2 Global marketing environment. Microenvironment and macro environment in marketing. Types of

business in international markets. 3 Methodology of conduct in global space. The notion „ State-system”. Marketing of intellectual capital.

Territorial marketing.4 Seminar- Round table: Latvian and global processes in society.5 Culture and variety of world cultures. Notion of culture and main methodological approaches to determine

the culture. Elements of culture, Culture and behavior. Culture and values. Culture and language. 6 Global consumer markets: structures and strategies. International distribution. Consumer behavior

in various world regions.

7 Problems of understanding in cross-cultural communications. Global and local thinking. Process of perception. Interpersonal attraction in cross-cultural communications. Blunders in international business.

8 Cross-cultural communications in multi-cultural corporations. Management in global society. National cultures and corporate culture.

9 Seminar-discussion: Globalization processes and modern ethnical paradox.10 Marketing communications in global context. Cross-cultural peculiarities of advertising. Corporate image

in foreign markets. PR actions in international markets. Trade marks and international brands. Seminar PR in global context.

11 Multinational enterprises and ethic issues in international business. Regulations in transactional corporations. Methods of control for corporate social responsibility. Global ethical codes.

Literature:1. Алешина И.В. Паблик рилейшнз для менеджеров. - М.: ИКФ «ЭКМОС», 2002. – 480 с2. Гестерланд Р.Р. Кросс-культурное поведение в бизнесе. – Днепропетровск:, 2003. – 288 с.3. Кузьмина Т.И. Международный менеджмент. – М.: ИД ФБК-ПРЕСС, 2004. – 240 с.4. Мясоедов С.П. Основы кросс-культурного менеджмента. – М.: Дело, 2003. – 256 с.5. Персикова Т.Н. Международная коммуникация и корпоративная культура. – М.:, 2002. – 224 с.6. Садохин А.П. Межкультурная коммуникация. – М.: ИНФРА-М, 2004. – 288 с.7. Международные экономические отношения /Под ред. проф. Л.Е. Стровского. – М.:, 2003. – 461 с.8. Mouls D. Biznesa kultūra un etiķete Eiropas valstīs. – Rīgā: Jāņa Rozes Apgāds, 2003. – 336 llp.9. Rugman A.M., Hodgetts R.M. International Business. Third edition, 2003. Pearson Prentice Hall.10. Šreters Y.J. Eiropas Savienibas leksikons. – Rīga, Jumava, 2004. – 264 lpp.

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272



Course title: Latvian: Sabiedrisko attiecību pamatiEnglish: Fundamentals of public relations

Credit value: 2Compiled by: prof. V. Kačans lect. A. Larionovs (Daugavpilī) lect. J. Vozņuka (Rēzekne) Assessment: examCourse goal: the course is designed to develop with the students the understanding of public relation, their functions and significance for successful development of organization.Course objectives: to familiarize the students with various traditions of understanding of public relations and introduce the students to the PR specifics as a function of management in the sphere of marketing. It is important to acquaint the students with emergence and evolution of PR, methodological and theoretical principles, (ideals, principles, categories, conceptual models). On completion of the course the students will be able:

to formulate the most important theoretical notions of PR, its genesis and evolution; will have a notion of the functions of a PR manager in various types of organizations,

including organizations operating in the field of enterprising, will be able to apply the notional apparatus of a practising PR manager, will understand the conditions of conducting PR practice, to determine the most significant strategic tools, be aware of the PR manager work tactics, have insight in the ethical norms applicable to PR activity.


1 The subject of public relations. 2 PR and internal social groups.3 PR and external social groups.4 Modern theoretical models of PR.5 PR and similar types of practice.6 Ethics in PR practice.7 PR in ancient and modern times.8 Social thought 9 Image and image building.10 Communications.11 PR management.12 Planning in PR practice.

Literatura:1. Алешина И.В. Паблик Рилейшнз для менеджеров и маркетеров. М.: Ассоциация авторов и издателей

«Тандем». Издательство «ГНОМ - ПРЕСС», 1997.2. Блэк С. Паблик Рилейшнз. Что это такое? М.: Модино Пресс, 1990.3. Джи Б. Имидж фирмы. Планирование, формирование, продвижение. СПб.: Питер, 2000.4. Доти Д. Паблисити и паблик рилейшнз. М.: Информационно-издательский дом «Филинъ», 1996.5. Почепцов Г.Г. Паблик рилейшнз для профессионалов. Киев: «ВАКЛЕР», 1999.6. Seitel F. P. The Practice of Public Relations. N.Y., 1992. (Существует издание на русском языке)

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Course title: Latvian: Reklāmas principi English: Principles of advertising

Credit value: 2Compiled by: doc. N.Sotikova Assessment: examCourse goal:

to develop the understanding of what is advertising;

to develop the ability to analyse edvartising commujications and their main elements;

to develop critical approach in choosing of the distribution channels, functions and role of advertising in successful promotional campaign.

Course objectives: to acquaint the students - with market research proio the launch of promotional campaign- creative approach to advertising;- psychological and structural analysis of advertising space;- monitoring and of advertising activities;- testing of the effectiveness of advertising.

Course outline:

Theme

1 Main stages in evolution of advertising.2 Cross-cultural peculiarities in advertising. 3 Typology of advertising. Peculiarities of media channels use. 4 Main principles of creating advertising 5 Aesthetics and philosophy of advertising. Mythology and symbols in advertising.6 Non traditional types of advertising. 7 Creating the message and of tools in advertising. 8 Impact of advertising on consumers’ attitude and behavior.

Consumer survey (personality, values, life style).9 Main principles in creating and advertising campaign10 Main types of advertising agencies. 11 Principles underlying the effectiveness of advertising.12 Psychological analysis of advertising.

Literature:1.D. Denisons, L. Tobi. Ievads reklama, Rīga, 2004.g.2.V. Praude, J. Šalkovska. Mārketīnga komunikācījas. Rīga, 2004.g.3.G. Stražnovs. Reklāma praktiskaja biznesā. Rīga, 2004.g.4.Дейан Арман. Реклама. С-Пб. 2003 г.5. Гунаре М. Принципы и технологии рекламы. – Рига: БРИ, 2005.6. Кутлалиев А., Попов А. Эффективность рекламы. – М.: ЭКСМО, 2005. 7. Песоцкий Е. Современная реклама, Ростов-на Дону, 2001г.8. Рымашевская Ю. Рекламная бомба. С-Пт.2007г.9.Ромат Е.В. Реклама. – СПб.: Питер, 2006. – 496 с.10.Шарков Ф.И., Гостенина В.И. Технология рекламы. – M.: РИП-холдинг, 2006 г.11. M.Veide Reklāmas psiholoģija.-R.: Jumava, 2006.-247lpp.


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Baltic Russian Institute Second-level higher professional education study programme


Course title: Latvian: Komunikācijas multikulturālā vidēEnglish: Communications in a multi-cultural environment

Credit value : 2 Compiled by: lect. A. Iļjina Lect. J. Godlevska (Daugavpils; Rēzekne)Assessment: examCourse goal: to cover the central issues in communications in multi-cultural environment, to develop practical skills for communication in multi-cultural environment and understanding underlying these. Course objectives: to familiarise the students with * the main elements of the communication processes as determined by the culture;* the problems which mostly arise in cross-cultural contacts and strategies in dealing with them;* the issues in communication to be dealt with multi-national corporations.Course outline:

Themes

1 The principles of communication in multi-cultural environment.2 Characterisation of national cultures.3 Main issues in cross-cultural communications.4 Communication to be in international multi-national corporations.5 Mutual influence of corporate and national cultures.

Literature:1.Кузин Ф. Культура делового общения – М.,1998.2.Павловская А. Россия и Америка. Проблемы общения культур. – М., 19983.Холопова Т.И., Лебедева М.М. Протокол и этикет для деловых людей. – М.: 4.Инфра-М, 1994.5.Brishlin R. W. Cross-cultural encounters: Face-to-Face Interaction/ N/J/: Pergomon Press, 1981.6.Fatehi K. International Management: A Cross-Cultural and Functional Perspective/ Upper Saddle7.Hall E.T., Hall M. R. Understanding Cultural Differences: Germans, French and Americans8.Hofstede G. Culture and Organizations. Software of the Mind. London: Mc Iraw-Hill, 1991.9.Симонова Л.М., Стровский Л.Е. Кросс-культурные взаимодействия в международном предпринимательстве: Учеб. Пособие для вузов. – М.:ЮНИТИ-ДАНА, 2003.10.Сайтэл Фрэйзер П. Современные паблик рилейшенз / пер. с англ. – 8-е изд. – Ь.: Имидж-Контакт, 2002.11.Тер-Минасова С.Г. Язык и межкультурная коммуникация. – М.:Слово,2000.12.Холл М. Магия коммуникации. Использование структуры и значение языка/ пер. с англ. С. Комарова – СПб:Прайм-Еврознак, 2004


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Baltic Inrenational AcademySecond-level higher professional education study programme


Course title: Latvian: SAV finansu un bankas jomāEnglish: PR in the sphere of finance and banking

Credit value: 2Compiled by: doc. V.DavidovAssessment: examCourse goal: the course is designed to develop understanding of the significance of PR efforts and their role in all types of financial institutions and structures.

Course objectives: to inform the students concerning the most important financial market systems worldwide; t - to acquaint the students with the PR technologies in the sphere of finance, - to analyse specific PR technologies ininternational practice. Course outline:

Theme

1 Role of PR in development of modern financial markets. 2 PR and their contribution into the growth of financial structures worldwide.3 PR and the peculiarities of investment structures 4 Pr functions and the technologies of investment and speculation.5 PR technologies role in relations with joint stock ventures.6 PR functions in the course of first issue of simple and priviledge shares.76. PR un parasu PR significance and investment relations between the shareholders and corporations USA

8 Role of PR in modern stock exchange development.9 Role of PR in development of on-line stock exchange trading..10 Role of PR in in balancing of the state budget. 11 Role of European state structures in provision of important information. Significance of

modern PR- technologies and macroeconomic indicators.12 Role of USA Ministry of Finance as an illustration of PR efforts in debt commitment selling. 13 PR and USA Federal Reserve System in modern financial relations development. development14 Modern information technologies in financial market: bond trading15 Role of effective PR technologies to formulate the problematic issues in USA economy16 Contemporary PR technologies and the role of macroeconomics indicators

Literature:1. Corporate Strategy & Business Planning. R. Bennet, Pitman, 1996.2. Company image and reality. D. Berstein, Cassel Education Limited, 1991.3. Intellectual Capital/Core asset for the third millennium enterprise. A. Brooking, Thompson Business, 1996.4. Using Research in Public Relations. G.M. Broom, D.M. Dozier, Prentice Hall, 1990.5. Realize yuor customer’s full profit potential. A.W. Grant, L.A. Schlesinger, Harvard Business Review,

September-October, pp 59 – 72.6. Excellence in PR and communication Management. J.E. Grunig, Lawrence Erlbaum Associates, 1984.

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7. Exploring corporate strategy. G.Jonson, K. Scholes, Prentice Hall, 1993.8. Planned Press and Public Relations. F. Jefkins, Blackie Academic and Professional, 1993.9. В.Давыдов: Фондовые рынки и инвестиции в акции и взаимные фонды, Рига, 2004.10. В.Давыдов. Финансовые рынки: Бонды и Деривативы, Рига, 2004


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Course title: Latvian: Organizācijas reputācija un korporatīva kultūra.English: Corporate image and corporate culture

Credit value: 2Compiled by: lekt. I.Boļšakovs Lekt. J. Vozņuka (Rēzekne)Assessment: examCourse goal: the course is designed to review the notion of modern marketing and PR . as having an impact on the image and reputation of an organization.

Course objectives: to review the role of the corporate culture and its significance in contemporary marketing and PR, its relation to and the impact on the corporate image and reputation, The course reviews and analyses the mechanisms of formation of corporate reputation, management of corporate image in cirisis; the notion of corporate identity; the main approaches to look into corporate culture and the culture of an organization, as well as the posiibilities to manage the corporate culture. Course outline:

Theme

1 The notion of corporate image2 Content of an organization 3 Organization as a process 4 Organization as a system5 Organization and management . 6 Value of corporate reputation 7 Mission of an organization 8 Corporate audience: image and reputation as seen by various groups 9 Management of corporate image during the organizational change, in the periods of

crisis10 National and corporate culture 11 Types and significance of sub-cultures 12 Corporate culture in popular understanding 13 Impact of religion on corporate culture14 Corporate culture R of St. Benedict 15 Evaluation and management of the corporate culture level16 Seminar: Role of corporate culture and reputation in Latvia

Literature: 1.Даулинг Г. Репутация фирмы.Создание, управление и оценка эффективности. Москва, Имидж-Контакт, 2004.

2.Корпоративная культура и управление изменениями. Москва, Альпина Бизнес Букс, 20063.Латфуллин Г., Райченко А. Теория организации. Санкт-Петербург, Питер 2005.4.Спивак В. Организационная культура.СПб, 2004.5.Хойбнер Т. Вызов неприкаянных. Москва, 1990.6.Фараго А. Орден Св.Бизнесмена. Ростов –на-Дону, Феникс, 2004.7.Траут Дж. Сила простоты. Санкт-Петербург, Питер, 20048.Сумерки глобализации( сборник-сост.Ашкеров А.),Москва, АСТ-Ермак, 2004.9.Лапицкий М. Труд и бизнес в зеркале религии. Москва, Новый век, 1998.

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10.Адамс С. Принцип Дилберта. Минск, Попурри, 1999.



“Public Relations”


Latvian: Reliģijas vēstureEnglish: History of Religion

Credit value: 2Compiled by: doc. A. Podmazovs Lect. A. Smirnovs (Daugavpils) As.prof. G. Makarova (Rēzekne)Assessment Pārbaudes forma: testCourse goal: to introduce the students a notion to the main approaches to religious interpretations and clarifications: philosophical, theological, historical. The role of religion nowadays and in modern society is in the center of attention, the course is designed to consider religious modernism, religiousness outside confessions, as well as non-traditional religiousness. The course of the history of religion comprises a part devoted to ancient religions and has an orientation to Eurocentric approach. Course objectives:to elicit certain historical and structural regularities found in religion, to support the students’ motivation to form a systematic opinion about the totality of religions, as well as to assist the students to have orientation in modern ideological and religious offer in the pluralistic world.Course outline:

Themes

1 Definition of religion. Structure and functions of religion.2 Religion in primeval society.3 National religions: Judaism, Confucianism, Hinduism.4 World religions: Buddhism, Christianity, Islam.5 Buddhism6 Emergency of Christianity 7 Catholicism. Catholicism in Latvia.8 Old believers. Old believers in Latvia.9 Protestantism. Traditional Protestantism in Latvia: Lutheranism, Baptisms, Adventism.10 New cults of the 20the century.11 Islam.12 Religion and culture. 13 Modern religious pluralism in Latvia.14 Law on religion in Latvia.

Literatura:15. Писманов Р. История религии.М. 1998.16. Гараджа, В. Религоведение. М. 199517. Podmazovs A. Vecticība Latvijā. R. 2001.18. Klīve V.V Ticības ceļos: Reliģiju vēsture. R. 1995.19. Trups H. Katoļu baznīcasvēsture. R. 1992.20. Pommers A. Pareizticība Latvijā. R. 1931.

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21. Гаврилин А. Очерки истории Рижской епархии (19в.) Р. 199922. Поликарпов В. С. История религии. Лекции и хрестоматия. М. 1997.23. Митрохин Л. Н. Философия религию М. 1993.24. Токарев С.А. Религия в истории народов мира. М. 1986.


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Course title: Latvian: Reklāmas principi English: Principles of advertising

Credit value: 2Compiled by: As. Prof. Marina Gunare Lect. A. Larionovs (Daugavpils) Lect. J. Vozņuka (Rēzekne) Assessment: examCourse goal: to familiarize the students with the notion of advertising; to review in details advertising media and their basic elements, the processes of creating advertising appeal and choice of distribution channels, as well as functions and role of advertising in successful development of an organization.

Course objectives: to acquaint the students - market research before advertising campaign is launched;- creative approach to advertising;- psychological and structural analysis of advertising space;- monitoring of advertising activities;- testing of the effectiveness of advertising

Course outline:

Theme

1 Main stages in evolution of advertising. Historical review. Typology of advertising..2 Functions of advertising. Advertising as an element of culture. Fashion, design, and advertising. Cross-

cultural differences in advertising. 3 Aesthetics and philosophy of advertising. 4 Issues of art and advertising. Search of original ideas. Advertising appeal and choice of means to support

that. Principles of creating an advertisement. Stylistics. Types and fonts. Graphic design. Creating an effective text.

5 Advertising and society6 Impact of advertising on consumers’ attitude and behavior. 7 Planning of advertising activities. 8 Psychological analysis of an advertisement. 9 Structural analysis of an advertisement

Literature:

1. Гунаре М. Принципы и технологии рекламы. – Рига: БРИ, 2005.2. О`Гуинн Т.С., Ален К.Т., Семеник Р. Дж. Реклама и продвижение бренда. СПб.: Нева, 2004. - 656 с.3. дю Плесси Э. Психология рекламного влияния. Как эффективно воздействовать на потребителей. – СПб.: Питер, 2007. - 272 с.4. Кутлалиев А., Попов А. Эффективность рекламы. – М.: ЭКСМО, 2005. - 326 с. 5.Морозова И. Рекламный сталкер. – М.: Гелла-принт, 2002. – 272 с.6. Салливан Л. Рекламная пауза. Откровения креативного директора. – M.: Диалектика, 2007. - 320 с7.Ромат Е.В. Реклама. – СПб.: Питер, 2006. – 496 с.8.Шарков Ф.И., Гостенина В.И. Технология рекламы. – M.: РИП-холдинг, 2006. - 216 с9.. Альпеншталь А. Sex Sells! Реклама, которая дает сверхприбыли. – М.: НТ Пресс, 2006. - 104 сAmendments and addition to the course outline and list of literature are possible in the course of studies!

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Course title: Latvian: Reklāmas un PR –prakse Latvijā English: Advertising and PR-practice in Latvia

Credit value : 2Compiled by: lect. P. Antropovs lect. A. Larionovs (Daugavpils; Rēzekne)Assessment: graded testCourse goal: to form with the students a notion of PR as a form of modern business with a n inherent tendency to grow and improve.Course objectives: to acquaint the students with the object of the PR and advertising market in Latvia, its subjects and objects, the peculiarities of business and commercial mutual relations, the structure of the incomings and expenditure in advertising and PR, with payment for the advertising place and broadcasting media (mass media), with the methods of remuneration and financial stimulation of advertising and PR specialists.Course outline:

Themes

1 PR and advertising as forms of modern business.2 Stages and peculiarities of advertising and PR business in Latvia.3 Subjects and objects of advertising and PR market.4 PR agencies.5 Methods to choose advertising and PR agencies.6 Role of advertising agents in advertising business.7 Types of advertising distribution and media in Latvia.8 Choice of media and distributors of the advertising.9 Role of advertising and information departments in advertising and PR market.10 Calculating the budget of advertising and PR campaign.11 Contracts between the subject of advertising and PR market 12 Prospect of development of advertising and PR business in Latvia.

Literatura:12. Алешина И.В. Паблик Рилейшнз для менеджеров . М.ИКФ «ЭКМОС» 2002 г13. Блэк С. Паблик Рилейшнз. Что это такое? М.: Модино Пресс, 1990.14. Бортник Е. М. КоротковЭ.М. Никитаева А.Ю. Управление связями с общественностью.М. 2002 г. ИД

ФБК-ПРЕСС15. Veinberga Sandra. Publiskas attiecības. Teorija un prakse. Rīga, 2004.g. ZVAIGZNE ABC16. Джефкинс Фрэнк, Ядин Дэниэл. Паблик рилейшнз.М. 2003г. ЮНИТИ17. Зверинцев А.Б. Коммуникативный менеджмент: рабочая книга менеджера ПР. СПб.: СОЮЗ, 1997.18. Кузякин А.П. Семичев М.А. Реклама и PR в мировой экономике.М. 2002 г. «ТК Велби»19. Миртов Ю.Н. Крымов А.А. Как стать рекламным агентом. М.1995 г « Тривола»20. Семенов Б. Д. Рекламный менеджмент. М. 2001 г. ИВЦ «Маркетинг»21. Серегина Т.К. Титкова Л.М. Реклама в бизнесе.М. 1995 г. ИВЦ «Маркетинг».22. Уткин Э.А., Кочеткова А. И. Рекламное дело. М. 1998г. ЭКМОС23. Аги У. Кэмерон Г. Олт Ф. Уилкокс Самое главное в PR. Спб. 2004 г. ПИТЕР24. Райс Эл, Райс Лора. Расцвет пиара и упадок рекламы. М.2004г. «ЕРМАК»


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Course title: Latvian: Prakse: “Multimedialās tehnoloģijas sagatavošana un veidošana”English: Design and realization of multi-media technologies

Credit value: 3Compiled by: lect.D.Zagulova Lect. A. Hotuļevs (Daugavpils) Lect. D. Susejs (Rēzekne)Assessment: examCourse goal: to introduce the students to the notion of functions and significance of multimedia technologies as well as to develop practical skills to use those.

Course objectives:

Fundamentals of multimedia t technologies;

Conditions, stages and tools in multimedia works;

Design of electronic projects;

Multimedia presentation prepared in MS Power Point

- Assignment to create a multimedia work.Course outline:

Theme

1 Multimedia technologies: notion, history, multimedia products realization and means to create those, forms of use and application.

2 Internet publications and teleconferences. Closed telesystems and video presentations. Corporate internet and teleconferences

3 Use of software in multimedia projects 4 Use of computer graphics in multimedia projects.5 Design of Multimedia presentations: principles and stages. Systemic approach to the project

elaborations and realization .6 Requirements to be met by designers interface users.7 Multimedia publication created in Power Point. Use of Graphics, animations, hypermedia, video

and audio means.8 Hypermedia use to prepare an electronic communication in MS Word and Excel.9 Multimedia presentation prepared in MS Power Point.

Literatura:7. Э. Файола Шрифты для печати и Web-дизайна - СПб: "БХВ-СПб", 2003 г, 288 стр.8. С. Пономаренко Пиксел и вектор. Принципы цифровой графики - СПб: "БХВ-СПб", 2002 г,

496 стр.

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9. Т. Сакс, Г. Мак-Клейн Дизайн и архитектура современного Web-сайта. Опыт профессионалов - М: "Вильямс", 2002 г, 320 стр.

10. Э. Нюкомер Веб-сервисы. Для профессионалов - СПб: "Питер", 2003 г, 256 стр.11. Резник Ю.А. Графика, звук, видео на ПК. Издательство: Наука и техника », 2003, 336 стр.12. Гарнаев А.Ю. и др. Microsoft Office 2000: разработка приложений Издательство: BHV-Санкт-

Петербург », 2000, 656 стр.13. Э. Ботт , В. Леонард Использование MS Office XP. Специальное издание, Издательство:

Вильямс », 2002, 912 стр.Amendments and additions to the course outline and list of literature are possible in the course of studies!



Course title: Latvian: MSL un masu komunikācijas SA vadības praksēEnglish : Mass media and mass communication in PR practice

Credit value: 2Compiled by: as.prof. L. Kaširina Lect. A. Larionovs (Daugavpils) Lect. J. Vozņuka (Rēzekne)Assessment: testCourse goal: to define the ideas concerning the essentials of mass communications, their social functions and roles, to elicit opportunities for use of mass communications in PR practice.Course objective: to acquaint the students with:

- Main definitions and concepts in the field of mass communications: MC models, mass audience , MC channels and effects;

- Essentials of semiotics in mass communications;- Main methods of analysis of information accessible in mass media;- Mass media, MC and PR the main directions of interaction.


1 Mass communications(MC) as a phenomenon of the 20 th century. 2 Mass communications as an object of research.3 Mass communications and society: main concepts in the 20th century.4 Mass communications and realisation of liabilities in modern society.5 Social and psychological processes and effective mechanisms of mass communications.6 Mass audience as object of mass communications impact. 7 Transfer as a basic element of mass communications.8 Mass communications approaches and types to create to influence public oipnion . 9 organization of mass communications in modern time.10 System of mass communications and modern PR. 11 Practical work. Transfer (exchange) as the main element of mass communications.

Literatura:1. Алешина М. Паблик рилейшнз для менеджеров и маркетеров. –М., 19982. Богомолова Н. Массовая коммуникация в обществе.-М.,1988

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3. Борев В.Ю. Культура и массовые коммуникации.-М., 19864. Борисов Б.Л. Технологии рекламы и ПР.- Рига, 20015. Буданцев Ю.П. Массовая коммуникация в современном мире. – М.,19916. Васильева Т.А. Стереотипы в общественном сознании. – М., 19887. Грушин Б. Массовое сознание. – М., 1987.8. Доценко Е.Л. Психология манипуляции.-М., 19969. Ноэль-Нойман Э. Общественное мнение. Раскрытие спирали молчания. – М., 199410. Моль А. Социодинамика культуры.- М., 199311. Почепцов Г.Г. Теория и практика коммуникации. – М., 1998


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Course title: Latvian: PSL un SA darbības tiesiskā nodrošināšana LR un ESEnglish: Legal aspects of mass media and of PR activity in the LR and EC

Compiled by: lekt. A. Gabrielyan Lekt. I. Stankova (Daugavpils) Lekt. K. Jablonska (Liepāja)lekt. G. Iļjins Lekt. A. Larionovs (Daugavpils) Assessment: examCourse goal: the course is designed to inform the students concerning the theoretical issues in PR practice, from the theoretical basics of the field to legal regulations governing those.

Course objectives: to acquaint the students with legal limitation in the profession, interrelation between PR and mass media, introduce the definitions of main powers, the methods of making the right decisions in working with mass media and PR.Course outline:

Theme

1 Use and management of Information net in PR specialist’s activity. Types of mass media used in public relations.

2 PR and copyright..

3 Peculiarities of mass media application..

4 Legal aspects of PR: PR and first amendment to the USA constitution. Commercial levy. Corporate and political levy.

5 Information protection in implementation of public relations.

6 PR management. PR management theory.PR planning. PR object management.Establishinf PR departments and ageincies. Crisis management

7 Protection of confidential information in establishing PR.

8 Information rights basics.

9 Laws and professional codes

10 Ethics and professional standards in public relations.Literature:

1. Лисов В. А., PR сегодня: новые подходы, исследования, международной практики. ИНФРА-М.,2002.1. S. Omārova. Cilvēks dzīvo grupā. Sociālā psiholoģija. Rīga, 2001.

2. Тимофеев М. И. Связи с общественностью (паблик рилейшнз) Учебное пособие М.,2004 .3. Скотт М. Китлип, Ален Х. Сентр, Глен М. Брум, Паблик рилейшнз: теория и практика. Москва-Санкт-

Петербург-Киев..2000.4. Серов А., Страшные тайны PR Записки PR-консультанта. М.. 2004.5. Юджин Марлоу. ПИАР в электронных СМИ. М., 2002.6. Джефкинс Ф., Ядин Д. Паблик рилейшенз.М., 2003.7. Даг Ньюсом, Джуди ВанСлайк Терк, Дин Крукеберг. Все о PR- теория и практика паблик рилейшнз. М.,

2002.8. Закон ЛР « Об авторском праве» от 27.04.2000.. Закон ЛР « Об открытости информации» от 06.11.1998.9. Андрей Дорский, « Правовое обеспечение PR» СПб, 2005, 208 стр.


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Course title: Latvian: PSL dažādu žanru uzrakstīšanas principiEnglish: Genre texts writing for mass media

Credit value: 2Compiled by: as.prof. I. Ivļeva Lect. J. Godlevska (Daugavpils) Doc. I. Gorsvāne (Rēzekne)Assessment: testCourse goal:

1) to familiarise with the opportunities to use journalism methods in PR practice, to develop relevant practical skills;

2) to demonstrate the specificity of PR texts, their peculiarities, the way they differ from texts in journalism , and develop practical skills in PR texts writing making use of specific techniques.

Course objectives: - development of useful practical skills and capabilities;- to acquaint with the methods of presenting information in mass media, the ways of maintaining links

with the social organizations; to acquaint with the main functions and genres of the press;- to acquaint with the main principles of text writing in journalism; typology of genres, and structural

peculiarities of writings in periodicals; functional styles of texts;- to acquaint with the specifics of PR genres, the similarities and the differences in PR and journalism

genres in functions, aims, principles of writing, methods of persuasion and language;- to acquaint with the methods to influence the consumers’ opinion;- to acquaint with the PR and journalism methods of writing of test perceived by ear.Course outline:

Themes

1 Journalism as a complex of both informative and artistic means and tools..2 Role of image in information.3 PR and media relations.4 Advertising in mass media and PR.5 Genres of PR texts. General description.6 Technologies of PR persuasive texts writing.7 Some categories of verbs used in texts for persuasion.8 Principles of dominants and composition in PR texts.9 “Objective”, “aggressive” and “confidential” styles in PR.10 Linguistic structures of persuasion. Framing and reframing. Linguistic influence and persuasion.

Essay writing.11 Practical writing in PR major genres.

Literatura:15. С.И. Сметанина. Литературное редактирование. СПб 2003, с.228-235.16. Г.С.Мельник, А.И.Тепляшин. Основы творческой деятельности журналиста СПб 200417. Деннис Л.Уилсокс. Как создавать ПР-тексты и успешно взаимодействовать со СМИ. М. 200418. Ворошилов В. Журналистика.- СПб 200019. Джон Сили. Как написать доклад. – М. 200420. Элисон Бейверсток. Заставьте слово работать на вас.- М. 2004

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Course title: Latvian: Politiskais konsaltings.English: Political consulting.

Credit value: 2Compiled by: : as.prof. K. Daukšts As.prof. V. Cerkiļevičs (Daugavpils; Rēzekne)Assessment: examCourse goal: the course is designed to develop the students’ understanding of the theoretical issues and practical application of political consulting.

Course objectives: to promote knowledge and skills required to analyze political reality in ‘’client- consultant’’ system.Course outline:

Theme

1 Evolution of political consulting: theory, practice and study discipline2 The object of political consulting: the crowd, the masses, party – “nation”.3 Theoretical analytical aspects of political leadership.4 “I” –concept of a political leader. Leader’s needs and power motivation5 Psychological peculiarities of a political consultant, consultant’s functions, principles of

work, and ethics . 6 Types of political consultations.7 ‘’Political client’’: peculiarities, personality problems, and roles.8 Issues in cooperation within the entity ’client- consultant’’.9 Special consulting: types of technologies and functions.10 Activities of political consultant in organization of election campaign: strategy and

tactics.11 Political consultant and mass media: principles of team building.

Literature:1. Mihelss R. Moderno demokrātiju partijiskuma socioloģija. R.,2004.2. Айзенк Г.Ю. Структура личности: Пер.с Анл. СПб.: Ювента; М.: КСП+, 1999.3. Гозман Л.Я., Шестопал Е.Б. Политическая психология. Ростов- на –Дону, издательство ‘’Феникс’’,

1996.4. Минделл А. Лидер как мастер единоборства (введение в психологии демократии). – М.: Ин- тут

психологии РАН, - 1993.5. Нежданов Д. Политический маркетинг. – СПб.: Питер, 2004.6. Канетти Э. Масса и власть/ Пер.с нем. Л. Ионина. М.: Ad Marginem, 1997.7. Морозова Е.Г. Политический рынок и политический маркетинг: концепции, модели, технологии. – М.:

(РОССПЭН), 1998.8. Наполитан Дж. 100 советов по организации избирательной кампании. М., 1993.9. Психология толп. М., 1998.10. Политическое консультирование. М.: политического консультирования «Никколо М», 1999.11. Райгородский Д.Я. Психология и психоанализ власти. Хрестоматия: В 2 т. Самара: БАХРАХ, 1999.12. Райх В. Анализ личности: Пер. с англ. СПб.: Ювента; М.: КСП+, 1999.


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Course title: Latvian: PolitoloģijaEnglish: Political science.

Credit value i: 2 Compiled by: Dr.hist, doc. K.Daukšts As.prof. V. Cerkiļevičs (Daugavpils)Assessment: examCourse goal: the course is designed to train in:

- the basic principles of political science, its structure and functions,

- the nature of political science,

- the notion of political culture and political socialization,

- the concept of lawful state and issues in its modernization.

Course objectives: the course is designed to develop the ability to analyze, summarize and generalize facts, to apply in practice the obtained knowledge in order to analyze political processes, to be able to recognize the links between the political, social, cultural, and ideological processes and phenomena. Course outline:

Theme

1 Subject and method of political science.2 Civilization approach and formation approach in the studies of historical process.3 Politics, political relations and processes.4 Power as a phenomenon of social life.5 System of political society.6 Democracy7 Civic society.8 Political elites.9 Political leadership.10 Political ideology and culture.11 Political development and modernization

Literature:1. Гаджиев К.С. Политическая наука. – М., 1997.2. Гаджиев К.С. Введение в политологию. Книга для учащихся в старших классах. – М., 1997.3. Матвеев Р.Ф. Теоретическая и практическая политология. – М., 1998.4. Панарин А.С. Политология. Учебник. – М.: Проспект, 1997.5. Панарин А.С. Философия политики. – М., 1996.6. Панарин А.С., Соловьев А.И. Введение в политологию. Учебник для студентов высших

учебных заведений. – М., 1998.7. Санистебан Л.С. Основы политической науки. – М., 1998.8. Основы политологии. Курс лекций. Под ред. Пугачева В.П. – М., 1997.9. Основы политологии. Краткий словарь терминов и понятий. – М., 1997.

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10. Политология. Энциклопедический словарь. – М., 1996.




Course title: Latvian: Pētīšanas metodes mārketingā un SA vadībāEnglish: Research methods in marketing and PR management

Credit value : 4 Compiled by: prof. V. Kačans Lect. A. Larionovs (Daugavpils)Assessment: examCourse goal: to acqaint the students with PR and market research methods -.Course objectives:

- to acquaint the students with the principles of research conducted for PR and marketing purposes;

- to offer a notion of hoe the research is prepared for, conducted, hoe the data is collected and the findings analyzed and interpreted;

- to review the types of samplings and to elicit their significance for the research findings


1 Functions and place of research in PR and marketing.2 General reserach methods.3 Sampling. 4 Field research methods: getting ready to apply, management of the research and data

analysis. 5 Office (covert) research methods 6 Research accounts and records.

Literatura:

25. Гилберт А. Черчилль. Маркетинговые исследования. – СПб.: Питер, 2002. – 752 с.26. Игнатьев Д., Бекетов А., Сарокваша Ф. настольная энциклопедия Public Relations. –

М.: Альпина Паблишер, 2002. – 229 с.27. Как провести социологическое исследование/ под ред. М.К.Горшковы, Ф.Э.Шереги. –

М.: Политиздат, 1985. -223 с.28. Малхорта, Нэреш К. Маркетинговые исследования. Практическое руководство, 3-е

издание.: Пер. с англ. – М.: Издательский дом «Вильямс», 2002. – 960 с.29. Сайтэл Фрэйзер П. Современные паблик рилейшнз: Пер. с англ. – 8-е изд. – М.:

Консалтинговая группа «Имидж-Контакт»; ИНФРА-М, 2002. – 592 с.

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30. Социология: Учебник для вузов/ В.Н.Лавриненко, Н.А.Нартов, О.А.Шабанова, Г.С.Лукашова; Под ред. проф. В.Н.Лавриненко. – М.: Культура и спорт, ЮНИТИ, 1998. – 349 с.

31. Ядов В.А. Социологическое исследование: методология, программа, методы. – М.: Мысль, 1987


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Course title: Latviešu valodā: Neverbālā komunikācijaAngļu valodā: Nonverbal communication

Credit value: 2Compiled by: lect. N. Sotikova Prof. A. Neminuščijs (Daugavpils) As.prof. G. Makarova (Rēzekne)Assessment: testCourse goal: to form a notion of nonverbal communication its significance in business contacts.

Course objectives : Give a notion of verbal and nonverbal behavior, its functions; To acquaint with the system of signs used in nonverbal communications; To acquaint with the human representative systems and their functions in nonverbal behavior; To show the significance of nonverbal behavior in the system of social relations;

On completion of the course the students will : - Have a notion of the important theoretical ideas concerning nonverbal communications Jāprot:- Understand the representative system of the partner involved in dialogue;- Be able to differentiate the cultures of nonverbal behavior;

- be able to make observations and evaluate nonverbal communications of a person. Course outline :

Themes

1 Nonverbal communications.2 Gestures3 Gestures and emblems. 4 Poses. 5 Mimic. Face expression. .6 Voice. Vocal aspects. Intonation.7 Representative systems of a human. Visual contacts.8 Sensory experiences and hallucinations.9 Observation.(Calibrating)10 Rapports.11 Self evaluation of non verbal conduct , synchronization and leading.12 Peculiarities nonverbal communications 13 Personal territory and distancing in relations 14 Description of overt and covert behavior in nonverbal communications. Social status as

reflected in nonverbal behaviour. 15 Male and female nonverbal behavior in interaction.16 Gait. Posture.

Literatūra:1. Dubkēvičs L., Ķestere I. Saskarsme. Lietišķā etiķete R., Jumava , 2003.1. 2. Saskarsme Rīga, Jumava, 2002.2. Omārova S.Cilvēks runā ar cilvēku. R.,2002.3. Pīzs A. Ķermeņa valoda.-R.,1995.4. Sergejs Kapica Pirmā tikšanās ar klientu.- Rīga 19995. Язык жестов М.: Рипол, 2003

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6. М. Непп, Дж. Холл Невербальное общение.- СПб.,2004.- 256с


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Course title: Latvian: Mūsdienu ārzemju žurnālistikaEnglish: Contemporary journalism abroad

Credit value : 2 Compiled by: as.prof. I. Ivļeva Lect. J. Godlevska (Daugavpils; Rēzekne)Assessment: testCourse goal: to teach the skills of comparative analysis as applied to the issues in journalism in Latvia and abroad Course objectives : 1) History of journalism abroad (a short review)2) Place of journalism in modern social and political systems 3) Modern theories of journalism and essential approaches in productive creative activity of a

journalist4) Interrelations between journalism and PR .


1 Introduction into history of journalism2 Para journalism methods. First stages of press relations.3 Russian journalism in the 18th –20th centuries.4 Form history of journalism in Easter Europe and America.5 Historical types and theories of journalism. History of training fin the profession of

journalism6 Historical functions of journalism.7 Modern journalism as a system of mass media.8 Modern mass media. New technologies in the creative process.9 Infra-structure of foreign journalism.10 Paradigm shift of views in the 21st century and journalism.11 Modern journalism and PR.

Literatura:1. Абдеев Р.Ф. Философия информационной цивилизации.- М. 1994.2. Авраамов Д.С. Профессиональная этика журналистов.-М.1991.3. Антонов В.И. Информационные жанры газетной публицистики.-М.1996.4. Ворошилов В.В.Журналистика и бизнес…-СПб.1999.5. Ворошилов В.В. Журналистика и рынок…-СПб. 1997.6. Журналистика западноевропейских стран: Учеб. пособие-Л.1990.7. Ивлева И.Д. Основы политической журналистики.-Рига 20018. Прохоров Е.П. Журналистика. Государство. Общество.-М.1996.9. Родионов И.И. Мировой рынок информационных услуг, основные характеристики,

цели и методы маркетинга.-М. 1991.

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10. Законы и практика СМИ в одиннадцати демократиях мира-М.1996.11. Agee K.W. Medias. –Bruxelles, 1998.


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Course title: Latvian: PSL tēmu plānošanas un izstrādes principiEnglish: Principles of compiling a thematic outline for mass media

Credit value: 3Compiled by: as.prof. I. Ivļeva Lekt. J. Godlevska (Daugavpils)Assessment: examCourse goal: to prepare the students for interdependent work with a variety of materials to develop a concrete theme for mass media.Course objectives :

- To train the students to collect, select and analyse the information needed to elaborate a certain theme;

- To promote the students’ awareness and understanding of the regularities underlying ther process of writing a series of texts;

- To demonstrate the impact of the texts related to the moment when the text appears in the press, on he choice of mass media, on the ordering and arrangement of the material, on NLP principles being taken into account while compiling the texts, on application of traditional PR methods etc.;

- To promote and systematize the practical skills in the profession;- To create an opportunity to apply in practice the knowledge obtained in other study courses

(economics, politicks, cultural studies).- As a practical assignment text writing for the press.

Course outline

Theme

1 Methods of collection and use of information.2 The place of hypothesis, forecast and recommendations in problem-related texts.3 Shaping and compiling the plan, Corrections to the plan.4 Thematic blocks worked out with PR purposes.5 Local official authorities and PR.6 Crisis situations and cooperation of PR and mass media.7 Evaluations of effectiveness of work with mass media.

Literatura:1. Антипов К. В., Баженов Ю.К. Пабпик рилейшнз для коммерсантов. – М.,2000.2. Березкина О. Как стать депутатом или продать себя на политическом рынке: тайны ремесла. Практические рекомендации. Тренинг. – СПб., 1997.3. Блажнов Е. Интервью в целях пабпик рилейшнз. – ж. Журналист, 1994, № 7.4. Блажнов Е.А. Пабпик рилейшнз. Приглашение в мир цивилизованных рыночных и

обшественних отношений.-М. 1994.5. Буари Ф. Пабпик рилейшнз, или стратегия доверия.-М. 2001.6. Джи Б. Имидж фирми: планирование, формирование, продвижение.- СПб., 2000.7. Барасутин Л.Е. Пресса и власть.-М., 2001.8. Векслер А. Связи с общественностью для бизнеса.-Н.Новгород, 2001.9. Голубкова Е.Н. Маркетинговие коммуникации.-М.,2000.

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10. Василенко А.Ь. Пиар крупных российских корпораций.-М. 2001.Amendments and additions to the course outline and list of literature are possible in the course of studies!

300



Course title: Latvian: MikroekonomikaEnglish: Microeconomic

Credit value: 2Compiled by: as.prof. S. Stradiņa Doc. N. Gžibovska (Daugavpils) Doc. V. Jefremovs (Jelgava) Doc. I. Ruperte (Liepāja) Doc. V. Žiljakovs (Rēzekne)Assessment: test Course goal: to develop a notion of microeconomics as a study discipline and demonstrate the opportunities for its practical use.Course objectives: to acquaint the students with:

Main principles and mechanisms of market agents interaction. tools of micro analyses; rational conduct of the market agents .


1 Subject and method of economic theory.2 Primary principles of economy..3 Characterisation of market systems, preconditions for this. Adaptation mechanism in effectibe use pof

resources. 4 Elasticity of demand and offer.5 Microeconomics and business.6 Regularities of consumer behaviour. Consumer balance and definition of demand and offer.7 Production and expenditure.8 Maximization of profit of a competitive firm and rate of offer..9 Maximization of profit in manufacturing and commercial firms.10 Sheer monopoly and pricing.11 Pricing in monopolization of competition. 12 Pricing policy monopolists and monopoly in competitive conditions. 13 Productive factors at the market. Labour.14 Productive factors at the market. Land and capital.

Literatura:1. Denzak A.T. Mikroekonomiks Analysis. - Boston: Irwin, 1992.2. Mansfield E. Mikroekonomiks. - London: Worton, 2002.3 .Škapars R. Mikroekonomika. – Rīga: D-LB, 2003.4. Кейнс Дж. М. Общая теория занятости, процента и денег. – Москва: Прогресс, 1978.5. Фишер С., Дорнбуш Р., Шмалензи Р. Экономика. - Москва: Дело, 2002.3. Хайман Д.Н. Современная микроэкономика. – Москва, 2003.4. Пиндайк Р., Рубинфельд Д. Микроэкономика. - Москва: Дело: Экономика, 2004.5. Микроэкономика: Учеб. пос. - Москва: С.- Петербург: Поиск, 2002.6. Макконнелл К. Р., Брю С. Л. Экономикс: принципы, проблемы и политика. В 2-х томах. – Москва:

Республика, 1992.7. Гребенников П. И. И др. Микроэкономика: Учеб.- 2-е изд., перераб. И доп..- Санкт-Петербург:

СПбГУЭФ, 1998. – 447 с.

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8. Долан Э. Дж., Линдсей. Микроэкономика / Под ред. Б. Лисовика и др.; Пер. с англ. В. Лукашевича. – Санкт-Петербург: Литера плюс, 1998. – 448 с.

9. Селищев В. С. Микроэкономика. – Москва: Питер, 2002. – 447 с.Amendments and additions to the course outline and list of literature are possible in the course of studies!!

302



Course title: Latvian: Menedžments English: Management

Credit value : 2 Compiled by: doc. D.Usmanova Doc. N. Gžibovska (Daugavpils) As.prof. R. Suržikovs (Jelgava)Assessment: examCourse goal: to facilitate understanding of machinery of management, functions of management, work motivations related to the system of management, internal organization of a manufacturing company.Course objectives: the students have to be able to make use of main regularities of formal and informal management in governing an organization; be competent in finding the ways to achieve the objectives of the business structure.Course outline:

Theme

1 Object and tasks of the study discipline. 2 Main element of thesytem of management. 3 Infrastructure of management.4 Functions of control and guidance and system of management5 Principles, models, and methods of management.6 Managers 7 Internal management in an organization.

Literatura:1.Кожухар В.М. Основы теории организации: Учебное пособие. – 2-е изд. – М.: Издательско-торговая

корпорация «Дашков и К°», 2006. – 184 с.2. Комаров А.Г.,Кудашев А.Р., Брандукова А.А.,Муфтиев Г.Г. Современный менеджмент: теория и

практика \ Под ред.А.Г.Комарова, Г.Г.Муфтиева. – СПб.: Питер,2004. – 432с.3. Ламбен Жан-Жак. Менеджмент, ориенированный на рынок \ Пер. с англ. под ред. В.Б. Колчанова.

– СПб. : Питер, 2005. – 800 с.4. Ромат Е.В. Реклама. – СПб.: Питер, 2003. – 176с.5. Бодди Д., Пэйтон Р. Основы менеджмента: пер. с англ. \ Под ред. Каптуревского - СПб:

Издательство «Питер», 1999. – 816 с.6. Автор-составитель – С. Э. Саркисов. Менеджмент: Словарь – справочник. М. «Анкил», 2005. – 808

с.7. Gates, Bill. Bussiness @ speed of thought: Using digital nervous system. N.Y. Warner Books, 1999.8. Основы теории коммуникации: Учебник \ Под ред. проф. М.А. Василика. – М.: Гардарики, 2005. –

615 с.9. Леви М., Вейтц Б.А. Основы розничной торговли. – СПб.: Издательство Питер, 1999. – 448 с. –

(Серия «Теория и практика менеджмента»).10. Мазур Н.Н., Шапиро В.Д., Ольдерогге Н.Г. Эффективный менеджмент: Учеб. пособие для вузов \

Под общ. ред. Н.Н.Мазура. – М.: Высшая школа, 2003. – 555 с.Amendments and additions to the course outline and list of literature are possible in the course of studies!

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304



Course title: Latvian: Attiecības ar masu saziņas līdzekļiem (Media Relations)English: Media Relations

Credit value: 2Compiled by: doc. B. Borisovs Lect. A. Larionovs (Daugavpils; Rēzekne) Lect. G. Šeškeviča (Jelgava Assessment: examCourse goal: to train the students t in the basic principles of manupulation search, processing, of information both in printed and electornic forms.

Course objectives to offer training in : - information search making use of 12 topics of publications the magazine under the rubric

<<HRONIKA>>- the process of monitoring of printed and electronic media with the pupose to creates a home

page www.adpr.lv for daily information digest according to the following stable criteria: the central theme of the day, discussion of the figurēs of the field, important sub-sections, the quotations of the day, for the daily dat collection.

- processing of the survey’s questionnaire prior to publication of social reaserch data „The profile of my reader”


1 Madia relations2 Mangement of information resources.3 Informative monitoring, formulation of the objectives4 Media texts: information – false information5 Methods of formation of stereotypical public opinion 6Press relations. Advertising as a marketing publication 7 Promotion of publications: practical support8 Informational tools

Literature:

1. Чумиков А.Н. Связи с общественностью: Учеб. Пособие. – М.: Дело, 2000. – 272 с.2. Блэк С. Паблик Рилейшнз. Что это такое? М.: Модино Пресс, 1990. – 239 с.3.Почепцов Г.Г. Паблик рилейшнз для профессионалов. – Киев: «ВАКЛЕР», 1999. – 622 с.


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http://www.adpr.lv/



Course title : Latvian: Ievads augstākajā matemātikāEnglish: Introduction in Higher Mathematics

Credit value: 2Compiled by: prof. V. Šarapovs As.prof. Starcevs (Daugavpils) Prof. A. Āboltiņšs (Jelgava) Lekt. L. Geršoviča (Liepāja) Lekt. A. Sannikovs (Rezerkne)Assessment: examCourse goal: the basic knowledge of the methods of the higher mathematics. to be used to solve various economic problems. Idea of possibilities of mathematical modeling and analysis fro economics and business management.Course objectives:

1. To acquaint the students with part of higher mathematics, its object of research, and methods of analysis, to develop skills to use them in practice.

2. Form understanding of higher mathematics notions / objects definitions, logical links between different objects and notions .

3. Give theoretical knowledge to recognize and describe regularities in the processes.. 4. Skills to analyze functional regularities. 5. Notion of practical economic and mathematical modeling and its possibilities.


1 Lineal algebraic element.2 Determinants, their peculiarities.3 Vectors and operations with them 4 Matrices, operations with them and economic interpretation.5 Cost –production analysis 6 Elements of theories of multitude 7 Calculability of multitudes, open and closed multitudes 8 Notion of interval and ambience 9 Functions and their borderlines 10 Notion of function Peculiarities if functions.11 Single argument function differential calculation.12 Mathematical models of economic processes.13 Integral calculations.

Literatura:1. Bože Dz., Biezā L., Siliņa B., Strence A. Uzdevumu krājums augstākajā matemātikā, R: Zvaigzne ABC, 1996.2. Revina I.,Peļņa M.,Bāliņa S. Uzdevumu krājums matemātikā ekonomistiem. R: Zvaigzne ABC, 1997.*

3. Šteiners K., Siliņa B., Augstākā matemātika, 1., 3., 4. daļas, Zvaigzne ABC, 1997.*4. Ермаков В. И., Сборник задач по высшей математике для экономистов, М: 2001.*5. Кремер Н. Ш., Практикум по высшей математике для экономистов, М: 2002.*6. Hazans M., Bāliņa S., Funkcijas un tirgus modeļi, R:1996.7. Красс М. С., Математика для экономических специальностей, М: 1999.*

Note: Book marked * are available at the BIA library.Amendments and addition to the course outline and list of literature are possible in the course of studies

306



Course title : Latvian: Masu komunikāciju teorijasEnglish: Theory of mass communication

Credit value: 2Compiled by: as.prof. L. Kaširina Prof. A. Neminuščijs (Daugavpils)Assessment: exam Course goal- to acquaint the students with the notion of communications which reflect the specificity of modern society and the basics of professional activity in various spheres. Course objectives: the students will acquire the theory of mass communication, as a interdisciplinary subject, the types and sub-types of communication, typology and models, the process of communication, signs and character, informative communication etc. Course outline:

Themes

1 Theory of communication as a science.2 Communication, as a interdisciplinary subject , main notions, functions, regularities, categories and

methods. 3 Types and sub-types of communication, typology ..4 Communication and information.5 Communicative process and communicative models.6 Communication as a process of influence.7 Semiotics (signs) in communication.8 Verbal communication, social basis for the communication..9 Nonverbal communication (NVC) and social system of communication.10 Level of communication . Interpersonal communication , specifics and factors underlying effectiveness

.11 Special and professionally oriented communication.12 Main stages in mass communication theiry development.

Literatura:1. Бакулев Г.П. Массовая коммуникация. Западные теории и концепции . М., 20052. Березин В. М. Массовая коммуникация. Сущность, каналы, действия. М., 20043. Борисов Б. Л. Технологии рекламы и ПР. Рига, 20014. Землянова Л. М. Современная американская коммуникативистика. М., 19955. Конецкая В. П. Социология коммуникации. М., 19976. Маклюэн М. Понимание медиа: Внешние расширения человека. М., Жуковский,20037. Назаров М.М. Массовая коммуникация в современном мире.Методология анализа и практика

исследований. М., 20038. Основы теории коммуникации. Под ред. Проф. Василика М. А. Москва, 20039. Панфилова А.П. Деловая коммуникация в профессиональной деятельности. СПб, 200110. Почепцов Г. Г. Коммуникативные технологии двадцатого века. Киев: «ВАКЛЕР», 199911. Почепцов Г.Г. Теория коммуникации. М., 2001


307



Course title: Latvan: MārketingsEnglish: Marketing

Credit value : 2 Compiled by: prof. A. Vocišs As.prof. V. Voronovs (Daugavpils) As.prof. I. Jurgena (Jelgava) Lect. S. Ignatjevs (Rēzekne)Assessment : examCourse goal: to give an opportunity for the students to master the basic principles functioning in the sphere of marketing‚ thus ensuring professional training of the managers.Course objectives: 1. To offer proofs of objective necessity for marketing, and to acquaint with the challenges arising in practice of marketing in scientific and market economy, and in the situation of free market relations,.2. To develop the skills and abilities enabling to realize marketing methods in specific situations based on case study, business games and situational analysis.Course outline:

Theme

1 Modern concept of marketing2 Meeting the demand and marketing research 3 Merchandizing policy 4 Policy of division 5 Pricing policy 6 Policy of communications 7 Marketing management

Literature:11. Akuličs I., Roišs P. "Marketinga pamati". Minsk‚ 1997.12. Koтлep Ф. «Ocнoвы мapкeтингa». M.: Пpoгpecc, 1990.13. «Ocнoвы мapкeтинга». Пoд peд. И.Л. Aкyличa. Mинcк: Texнoлoгия, 1997.14. Эвaнc Юж. P., Бepмaн Б. «Mapкeтинг». M.: Экoнoмикa, 1993.15. Mārketinga pamati. SIA “J.L.V.”Rīga. 2002.16. Блeкc C. «Пaблик pилeйшенз: дeтcтвo и oтpoчcтвo. M.: Cмыcл‚ 199417. Диxтль E., Xepшгeн X. «Пpaктичecкий мapкетинг». M.: Bыcшая шкoлa‚ 1995.18. ЛaмбeнЖ.Ж. «Cтpaтегтческий мapкeтинг». Caнкт-Пeтepбypг. 1996.19. «Mapкeтинг». Учeбник. Пoд peд. A.H. Poмaнoвa. M.: ЮHИTИ‚ 1996.20. Moppиc P. «Mapкeтинг: cитyaции и пpимepы. M.: Бaнки н биpжи‚ 1994.


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Course title: Latvian: MakroekonomikaEnglish: Macroeconomics

Credit value: 2Compiled by: as.prof.S.Stradiņa As.prof. V. Voronovs (Daugavpils) As.prof. R. Supžikovs (Jelgava) Doc. I. Ruperte (Lipepāja) Lekt. S. Ignatjevs (Rēzekne)

Lect. Ieva Bruksle(Riga)Assessment: graded test Course goal: is to develop the notion of the fundamental nature, goals, and objectives of microeconomics, and their relations with business activity Course objectives: The course will acquaint the students with

the structure of macroeconomics, macroeconomics’ indicators, macroeconomics’ elements and instruments, role of macroeconomics in successful business development.

The course will develop the understanding of what is the importance of reviewing the national macroeconomics.Course outline:

Theme

1 Introduction into macroeconomics2 Macroeconomics’ indicators3 Balance of macroeconomics 4 Fluctuations of macroeconomics 5 Monetary system.6 .Fiscal system.7 International sectors.

Literature:

1.Latvijas Republikas Ekonomikas ministrija, 2003. – www.lem.gov.lv2.Bikse V. Makroekonomika. Tālmācības kurss. – R.: SIA „Izglītības soļi”, 2003. – 313 lpp.3.Агапова Т.А., Серёгина С.Ф. Макроэкономика / Учебник МГУ им. М.В. Ломоносова / Под ред. д.э.н. А.В. Сидоровича – 4-е изд., переб. доп. – М.: Издательство «Дело и сервис», 2001. – 448 с.4.Долан Э.Дж. Макроэкономика / Пер. с англ. – СПб.: «Литера плюс», 1997. – 408 с.5.Микро-, макроэкономика. Практикум / Под общ. ред. Ю.А. Огибина – СПб.: «Литера плюс», 1994. – 432с.6.Мэнкью Н.Г. Макроэкономика / Пер. с англ. – М.: Изд-во МГУ, 1994. – 736с.7.Фишер С., Дорнбуш Р., Шмалензи Р. Экономика / Пер. с англ. – М.: «Дело ЛТД», 1993. – 864с.8.Морган Дж. М. Руководство по изучению учебника «Экономика» С. Фишера, Р. Дорнбуша, Р. Шмалензи / Пер. с англ. – М.: «Дело», 1997. – 512с.9.Макроэкономика – www.iet.ru/mipt/2/schedule/curs_macro.htm

Amendments and additions to the course outline and list of literature are possible in the course of

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http://www.iet.ru/mipt/2/schedule/curs_macro.htm

http://www.lem.gov.lv/



Course title: Latviešu valodā: LoģikaAngļu valodā: Logic

Credit value: 2Compiled by: prof. V. Kačans Lekt. A. Smirnovs (Daugavpils) Doc. L. Leikums (Jelgava) Prof. E. Ģingulis (Liepāja) Doc. S. Novikovs (Rēzekne)Assessment: examCourse goal: to develop proficiency in laws of logic, approaches and operations in practical reasoning process. In order to develop the skills of the kind exercise and logical problems are offered.Course objectives: the task of logic is to offer an opportunity to consciously use the laws and regularities of logic, to analyze own and other persons’ reasoning, prevent logical mistakes, evaluate correctness or incorrectness of arguments and thus to distinguish truth from falsehood.Course outline :

Themes

1 Subject of logic.2 Terminology specific to the field.. 3 Judgment.4 Conclusion. 5 Proofs and disproofs.

Literatura:1.В.Я.Качан, В.Е.Никифоров. Логика. Методическое пособие для студентов ВУЗов.

Рига, 1996.2. I.Vedins. Loģika. R., 1998, 2000.3.В.Ф.Берков, Яскевич Я.С., Павлюкевич В.И. Логика. Учебное пособие для высших

учебных заведений. Минск: "ТетраСистемс".,1997.- 415 с.4.Ивин А.А. Логика. Учебник. М. : Гардарика ,1999. - 347.с.5.Ивлев Ю.В. Логика. Учебник для вузов. 2-е изд., перераб. и доп. - М.: Логос, 1999. - 272

с.6.Newton-Smith W.H. Logic. An Introductory Course. L., Routledge & Kegan Paul plc., 1999.

–220 pp.7. Irving M. , C. Cohen Introduction to logic. Tenth Edition. © Prentice-Hall, Inc. USA1997.

Copyright 1998.- 714p.Amendments and addition to the course outline and list of literature are possible in the course of studies!

Mācību procesā laikā iespējamas izmaiņas un papildinājumi programmā un literatūras sarakstā!

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Course title: Latvian: Lietišķā lietvedība un korespondenceEnglish: The basics of bookkeeping and business correspondence

Credit value : 2 Compiled by: doc. I. Dimante Lect. M. Antipova (Daugavpils) Lect. R. Urtāne (Jelgava) Lect. T. Neščerecka (Rēzekne)Assessment: testCourse goal: the main aim of the course is to create a notion of how documents are drawn up and designed, the rules governing the process.Course objectives: the course develops skills and understanding necessary for comprehension of the general structure of bookkeeping and work with documents. Technologies of documents and business registers design are considered.


1 The main notions of bookkeeping, its elements. The place and functions of bookkeeping in organizations and its essential processes. Normative acts governing bookkeeping. Persons involved in bookkeeping.

2 Documentation and documents. 3 Types of documents. Types of official documents. Design of various documents, their

peculiarities. Main principles of drawing up special documents.4 Peculiarities of modern correspondence.5 Work with documents. Routine work. Creating archives.

Literature:1. MK 1996. gada 23. aprīļa noteikumi Nr. 154. Dokumentu izstrādāšanas un

noformēšans noteikumi.- R: KIF „Biznesa komplekss”, 2004, 64 lpp.2. V. Bahanovskis. Praktiskā lietvedība. – R: „Kamene”, 2005, 255 lpp.3. J. Kalējs, M.Ābele. Lietvedības pamati. 2. papildinātais izdevums. - R: KIF

„Biznesa komplekss”, 2004, 191 lpp.4. Ieva Kalve. Jaunās paaudzes lietvedība. - R: „Biznesa augstskola Turība’’, 2002,

232 lpp.5. V. Skujiņa. Lietišķo rakstu paraugi. – R: „Zvaigzne ABC”, 1998, 40 lpp.6. В. Землянов, И. Красильникова. Секретарское дело в системе управления

фирмой. Делопроизводство – организация работы и управления документооборотом. - Рига, Издательство «Merkūrijs LAT», 2002, 372 с.

7. Ш. Тэйлор. Деловая переписка и образцы документов/ пер. С англ. С. Л. Могилевского. М: Т Велби, Изд-во Проспект, 2005, 384 с.

8. .В. В. Паневчик. Деловое письмо: Практическое пособие. 2-е изд.– Мн.,«Амалфея»,2000, 160 с.

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Course title:Latvian: Lietišķā etiķeteEnglish: Business etiquette

Credit value : 2 Compiled by: lect. N. Sotikova Lect. J. Godlevska (Daugavpils) Lect. A. Kapača (Rēzekne)Assessment: testCourse goal: to form a notion of modern business etiquette, international protocol, culture of conduct and relations. Course objectives: to familiarise the students with the business etiquette; To develop understanding of appropriate actions in business contacts; To develop understanding of current processes in society and to acquire the main values of etiquette; To show the role and place of etiquette in the system of social attitudes;

On completion of the course the students will: * be able to observe the essential rules of business etiquette J.* realize the role of etiquette in business;

* know the main rules of etiquette in other countries.


1 General characterisation of cultural behaviour. Interactions and etiquette . Ethics and etiquette Notion of etiquette .

2 Historical review of issues in etiquette.3 Norms of politeness in other countries and states. Cultural dialogue and stereotypes. .4 Business culture and etiquette in European states. Corporate culture in European states. Variety of

cultures. Conflicts of cultures.5 Protocols and its role in international relations.6 Non-verbal etiquette7 Verbal etiquette8 Attributes of etiquette.9 External appearance in business relations.10 Gifts and presents in business relations.11 Business correspondence. Types of letters. Main indicators of quality of the letters. Fax-massages.

Netiquette.12 Art of conversation.13 Telephoning .14 Invitation in business relations.

Literatura:1.Kincāns V. Etiķete.- Rīga, Biznesa Partneri,2003.2.Dubkēvičs L., Ķestere I. Saskarsme. Lietišķā etiķete.- R., Jumava , 2003.3.Veics V. Uzvedības un saskarsmes kultūra.- Rīga, Junda, 1997.4.D. Mouls Biznesa kultūra un etiķete Eiropas valstīs.- R., 2003. 236 lpp.5.A.Odiņa Protokols .- R., 20036.Энн Мэри Бизнес- этикет.- М., 2004

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7.Denijs R. Prasme sazināties un uzstāties. Rīga, 2002.8.V.Līkopa Lietišķā etiķete starptautiskajā biznesā- R9.Ф.Кузин Современный имидж делового человека, бизнесмена, политика.- М., 200210.Шейнов B. Психология и этика делового контакта Минск, 1997.


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Course title: Latvian: Latviešu valodas praktiskā stilistikaEnglish: Practical stylistics of the Latvian language

Credit value : 3 Compiled by: lect. I. Zemniece Doc. V. Skubida (Daugavpils) Lect. E. Ņikiforova (Liepāja) Doc. I. Gorsvāne (RēzekneAssessment: test Course goal: to form a notion of styles in language and their individual applications.

Course objectives: to familiarize the students with - Classification of the language styles; Forms of realizations of stylistic potential of language; Normative style and its stylistic norms; Concern of language culture.


1 Basic issues of stylistics 2 Styles of the Latvian language and varieties of other languages 3 Lexical stylistics 4 Deficiencies and faults in lexical stylistics 5 Stylistic mistakes and other language structures 6 Culture of the Latvian language and its verbal and non-verbal expressive means

important as a prerequisite for text writing.

Literature:1. Blinkena A., Latviešu interpunkcija LPSR ZA Valodas un lit. Inst., R., Zinātne 1969.2. Ceplīte B., Ceplītis L. Latviešu valodas praktiskā gramatika, R., Zinātne 1969.3. Ceplīte, Ceplītis, Latviešu literārās valodas vārdnīca 8 sējumos R., Zinātne, 1972 – 1996.4. Ceplīte, Ceplītis, Latviešu valodas pareizrakstības un pareizrunas vārdnīca R., Avots, 1987.5. Čakārne Z., Ceļā uz lietišķajiem rakstiem, R., Pētergailis, 2003..6. Grīnhofa D., Tipiskākās kļūdas skolēnu domrakstos, R., Zvaigzne ABC, 1995.7. Rozenbergs J., Latviešu valodas stilistika, R., zvaigzne ABC, 1995.8. Mencels V., Retorika, R., De Novo, 2003.9. Pīzs A., Ķermeņa valoda, R., Jumava, 1995.10. Vulfa A., Testi latviešu valodas kultūras kopšanai, R., Rasa ABC, 2003.


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Course title: Latvian: Profesionālā latviešu valodaEnglish: Latvian language for professional and study purposes

Credit value: 3Compiled by: doc. E. Kačane Doc. V. Skubida (Daugavpils) Lekt. D. Lielause (Jelgava) Lekt. E. Kļujeva (Liepāja) Doc. I. Gorsvāne (Rēzekne)Assessment: examCourse goal: the course is designed for those wishing to acquire the basic knowledge of the public relations principles useful for practical and theoretical analysis of PR cases .Course objectives: to familiarize the students with:

- PR emergence and evolution , general PR strategies, principles and processes of building of public relations.


1 Nature and functions of PR.2 Short history of PR development.3 PR campaigns and their main elements 4 Target audience in PR.5 Role and place of PR in the system of management.6 PR, advertising and marketing.7 Corporate image and risks of damaging it.8 Planning in crises situations.9 Qualitative and quantitative research.10 Methods of PR written and speech tactics.11 State structures of PR.12 PR in business.13 External public relations in organizations.

Literature:

14. T.Lapsa. Sabiedriskās attiecības: ievads teorijā un praksē. R.,2002.15. Катлип С.М., Сентер А.Х., Брум Г. М. Паблик рилейшенз. Теория и практика. М.,

2000.16. Ньюсом Д. Тёрк Д., Крукеберг Д. Всё о PR.Теория и практика паблик рилейшенз.М.,

2001.17. Seitel, Fraser P. Practice of public relations. L. 2004 .18. Китчен Ф. Паблик рилейшенз: принципы и практика. М., 2004.19. Джефкинс Ф., Ядин Д. Паблик рилейшенз.М., 2003.

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20. Ньюсом Д. Ёрк Д., Крукеберг Д. Всё о PR.Теория и практика паблик рилейшенз.М., 2001.


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Course title: Latvian: Krīžu komunikācijasEnglish: Crises communications

Credit value: 2Compiled by: doc. V. Krieviņa As.prof. V. Cerkiļvičs (Daugavpils; Rēzekne) Lect. G. Šaškeviča (Jelgava)Assessment: examCourse goal: to demonstrate to the students the specifics of the PR specialist’s work in crisis

situations: t\crisis management, peculiarities of communications in crisis stimulations, efforts to

prevent crisis development and to overcome the crisis.

Course objectives: to familiarize the students with:- The notion of crisis, - Forecasting of the crisis situations, - Definition of social target groups,- Notion of communications and structuring of the process of communication,- Rules of conduct in crisis situations and exception from the rules.


1 Introduction .crises communications and typology.2 General communication methodology from the PR standpoint.3 Notion of crisis. Nature and purpose of communications.4 Rules of conduct in crisis situations. 5 Notion of conflict. Communications and conflict.

Literature:1.Буари Ф.А. Паблик рилейшнз или стратегия доверия.- М.: Изд.дом “Инфра М”, 2001. – 177 с.2.Глазл Ф. Конфликт менеджмент. – Калуга: Изд-во «Духовное познание», 2002. – 505 с.3.Катлип С.М., Сентер А.Х., Брум А.М. Паблик рилейшенз теория и практика. – М.-Санкт-П-Киев: Изд-во «Вильямс», 2001. – 614 с.4.Лэйхифф Дж.М., Пенроуз Дж.М. Бизнес-коммуникации. – М.- Харьков-Минск: СПб Питер, 2001. – 686 с.5.Майерс Д. Социальная психология. – С-П: СПб Питер, 1997. – 684 с.6.Спивак В.А. Современные бизнес-коммуникации. – С-П: Изд.дом «Питер», 2002.- 447 с.7.Чумиков А.Н. Связи с общественностью. – М.: Изд-во «Дело», 2001. – 295 с.8.Katlips S.M., senters A.H., Brūms G.M. Sabiedriskās attiecības. – Tulkojums ©Avots, 2002, 763 lpp.

9. Veinberga S. Publiskās attiecības PR Teorija un prakse. – Apgāds ZvaigzneABC. - 327 lpp.

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Course title: Latvian: Komunikāciju ar mērķauditoriju līdzekļi un tehnoloģijasEnglish: PR tools and technologies in communication with target groups.

Credit value: 4Compiled by: as.prof. M.Gunare Lect. J. Vozņuka (Daugavpils)Assessment: examCourse goal: to form a notion of variety of special events, the approaches to plan and arrange them with the main social groups, use of mass media with the purpose.Course objectives:

- To prepare the students to interact with various social groups,- To prepare the students to use PR technologies in independent work arranging special events,- To offer recommendation in preparations for exhibitions and fairs,- To prepare the students to create public statements and make presentations in public.


Main PR communications Work with the major social groups Complex directions of PR activities Arrangement of special events Structure of communications in organizationsPublic presentations Press conferences Celebrations, competitions, festivals, ceremoniesConferences, congressesVisiting, truisms, presentationExhibitions PR in multi-cultural environment. Special events to celebrate national cultural occasion.

Literature:1. Алешина И.В. Паблик Рилейшнз для менеджеров и маркетеров. – М.: Ассоциация авторов и

издателей «Тандем». Издательство «ГНОМ - ПРЕСС», 1997. – 256 с.2. Варакута С.А., Егоров Ю.Н. Связи с общественностью. – М.: ИНФРА-М, 2001. – 246 с.3. Джей Э. Эффективная презентация. – Минск: Амалфея, 1996. – 208 с.4. Доти Д. Палисити и паблик рилейшнз. – М.: Филин, 1996.5. Иларионова Т.С. Информационное обеспечение конгресса, форума, съезда. – М.: РАГС, 2000.6. Миллер С. Торговые выставки с максимальным эффектом. – М.: «Довгань», 1998. – 126 с.7. Herbst D. Public Relations. – Cornelsen, Berlin, 2000. – 176 S.8. Lapsa T. Sabiedriskās attiecības. Ievads teorijā un praksē. – Rīga: “Biznesa augstskola Turība”, 2002.

– 152 lpp.9. Schulz B. Strategische Planung von Public Relations. Das Konzept und ein Fallbeispiel. - Campus

Verlag, Frankfurt/New York, 1991. – 398 S.

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Course title: Latvian: Komunikācijas multikulturālā vidēEnglish: Communications in a multi-cultural environment

Credit value : 2 Compiled by: lect. A. Iļjina Lect. J. Godlevska (Daugavpils; Rēzekne)Assessment: examCourse goal: to cover the central issues in communications in multi-cultural environment, to develop practical skills for communication in multi-cultural environment and understanding underlying these. Course objectives: to familiarise the students with * the main elements of the communication processes as determined by the culture;* the problems which mostly arise in cross-cultural contacts and strategies in dealing with them;* the issues in communication to be dealt with multi-national corporations.Course outline:

Themes

1 The principles of communication in multi-cultural environment. 2 Characterisation of national cultures.3 Main issues in cross-cultural communications.4 Communication to be in international multi-national corporations.5 Mutual influence of corporate and national cultures.

Literature:9. Алешина И.В. Паблик Рилейшенз для менеджеров. Учебник. - М.:ИКФ “ЭКМОС”,

2002.10. Грушевицкая Т.Г, Попков В.Д., Садохин А.П. «Основы межкультурной

коммуникации» М.,2003.11. Кармин А.С. Основы культурологии. Морфология культуры. - Спб.,1997.12. Льюис Р.Д. Деловые культуры в международном бизнесе. От столкновения к

взаимопониманию. - М.:Дело, 1993.13. Найн А.Я. Культура делового общения. - Челябинск,1997.14. Персикова Т.Н. Межкультурные коммуникациии корпоративная культура. Учебное

пособие. - М.: Логос,2002.15. Сайтэл Фрэйзер П. Современные паблик рилейшенз/пер. С англ. - 8-е изд. - М.:

Имидж- Контакт,2002.16. Тер-Минасова С.Г Язык и межкультурная коммуникация. - М.: Слово, 2000.17. Hall E. T., Hall M. R. Understanding Cultural Differences: Germans, French and Americans.

Intercultural Press, 1990.

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18. Hofstede G.Culture and Organizations (Intercultural Cooperation and its Importance for Survival) Software of the Mind. London: Mc Iraw-Hill, 1991.


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Course title: Latvian: Informātika un progromēšanas valodasEnglish: Information technologies and programming languages

Credit value: 2Compiled by: lect.D. Zagulova Lect.J. Lisikovs (Daugavpils Doc. I. Spirts (Jelgava) Doc. R. Lukjamčika (Liepāja) Doc. A. Meiers (Rēzekne)Assessment: test Course goal: familiarize the students with the functions of the computers, and the significance of computer technologies for effective activity of an organization, to develop and advance practical computer skills. Course objectives: to introduce the students to the notions of and the develop the skills of

- Internet technologies and how they are made use of, - Text and graphics processing in MS Word, - Data processing in MS Excel;- Practical work in the MS Outlook office;

- Practical skill in creating a data base in MS Access.Course outline:

Themes

1 Computer technologies: definition, history, current state of the art, and prospects for development.

2 Internet un World Wide Web as the basis of modern information technologies.3 Text processors – a universal environment for work with documents.4 Documents formatting in text processor MS Word.5 Complex documents formatting in text processor MS Word.6 Illustrations: how to insert into the document and prepare for printing.7 Possibilities for edition of the documents. 8 Electronic base of MS office Outlook.9 Creating and editing documents in MS Excel.10 Use of Excel as a form of book-keeping. 11 Creating diagrams in MS Excel.12 Statistic data processing in MS Excel.

Literatura:19. Nāgelis J. Access 2000 no A līdz Z, Rīga, 200120. A. Ķiņķere Excel 2000 no A līdz Z. 1. un 2 daļa, Rīga, 200221. Дж. Куртер, А.Маркаи Microsoft office 2000 учебный курс. – СПб.: Питер, 2001. – 640 с.22. Долженков В. А., Колесников Ю. В. Excel 2000 в подлиннике. Москва, 200223. D. Murāne Word 2000 no A līdz Z. Datorzinїbu centrs, Рига 2001.24. Word. Версия 2002. Шаг за шагом + CD, ЭКОМ, Москва, 200225. Access 2000. Шаг за шагом +CD, Москва, ЭКОМ. 2002

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Amendments and addition to the course outline and list of literature are possible in the course of studies!Baltic Russian Institute

Second-level higher professional education study programme “Public Relations”Course synopsis

Course title: Latvian: Foto, radio un tele žurnālistikas metodesEnglish: Methods of photo, radio and TV journalism

Credit value: 2Compiled by: as,prof. I. Ivļeva Lect. A. Larionovs (Daugavpils; Rēzekne) Lect. G. Šaškeviča (Jelgava)Assessment: examCourse goal: to create a notion of methods used in photo, radio and TV journalism as well as the tools used in the professional’s work with the public, to form the basis for development of practical skills in the field.

Course objectives:

- To acquaint the students with electronic tools and means used not only for the informative

purposes but also as a means to manage public relations;

- To acquaint the students with the most important principles in selection of photo materials;

- To acquaint the students with the way how to create audio materials, the principles of

broadcast; to support the development of insight into radio live broadcast;

- To acquaint the students with cinema and audio visual tools in PR practice;

- To acquaint the students with the processes of script writing, planning and shaping the

presentations and events making use of the above means and tools.


1 Photo, radio and TV journalism as a complex of technical and artistic tools. Use of the methods in PR practice.

2 History of the press, radio, TV and interactive journalism and their typical peculiarities:, their social functions and role in mass media.

3 Significance of image to convey information. Methods to create imagery through various technical methods use.

4 Photography in journalism and SA.5 Photography and texts.6 Photography and PR.

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7 Radio journalism methods and PR.8 Tele journalism and PR.9 Use of the Internet and methods of interactive journalism in PR practice.

Literature:1. Блэк Сэм. Паблик рилейшнз.- М.: 2002, с. 92-107.2. Энн Гартон. Паблисити: жми сюда.- СПб. 2003; с.137-187, 252-254.3. Радиожурналистика: Учебник под редакцией А.А.Шереля. -М.:Изд-во МГУ 2002, с.140-399, 406 – 445.4. Телевизионная журналистика: Учебник. Ред.: Г. Кузнецов, В. Цвик, Юровский.- М.: Изд-во МГУ 2002,

с.117-248.5. Френк Джефкинс, Даниэл Ядин. Паблик рилейшнз.- М. 2003; с.102-114, 159-168, 219-230.6. Джулер А., Дрюниани Б. Креативные стратегии в рекламе.- СПб.: Питер 2002; с.170-249, 278-298.7. Денис Л. Уилсокс. Как создавать ПР-тексты и эффективно взаимодействовать со СМИ, М. 2004;

с.283-529, 227-252.8. Altheide D. L. Creating reality: How TV news distorts events- Beverly Hills, CA: Sage.1979, р.18-56, 64-102.


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Baltic Interanational Academy Second-level higher professional education study programme


Course title: Latvian: Firmas un komercdarbības statistikaEnglish: Corporate statistics and statistics of commercial activity

Credit value: 2Compiled by: doc. L. Pļevako Lect. G. Lielause (Daugavpils)Assessment : testCourse goal: to promote development of confident theoretical and practical skills to qualitatively evaluate

social and economic phenomena.

Course objectives: 1. to develop skills in application of statistical methods for data processing.2. to familiarise with the methods to analyse statistical accounts.

3. to develop skills of evaluation of the company’s financial performance.


1 Notion of statistics and its significance for entrepreneurship.2 Statistical grouping and ordination. Classifiers.3 Graphical representations in statistics.4 Average values. Variational indicators.5 Index method.6 Dynamical rows .7 Firm as a subject of economic activity. Firm and external environment.8 Structure and organization of a firm.9 Personnel of a firm.10 Fixed capital of a firm.11 Current (working) capital.12 Evaluation of the fianancial states of various types of firms..

Literature:1. Vergina G., Kārkliņa V. Statistika ekonomistiem: mācību līdzeklis. – Rīga: KAMENE, 2000. –

91.lpp.2. Башина О. и др. Общая теория статистики. Статическая методология в изучении

коммерческой деятельности. – М.: Финансы и статистика, 2002. – 296.с.3. Адамов В. Е. И и др. Экономика и статистика фирм. М., Финансы и статистика, 2003. – 288 с.4. Алексеева М. М. Планирование деятельности фирмы. М.: Финансы и статистика, 2001. – 214с.5. Томпсон А., Формби Д. Экономика фирмы. М,.: БИНОМ‚ 1998. – 196 с.

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6. Экономика предприятия: учебник / Под ред. В. Горфинкеля. – М.: ЮНИТИ, 2001. – 412 с.7. Vasermanis E. Škiltere D. Statistika: mācību līdzeklis. – Rīga: LU, 1996. - 76.lpp.8. Krastiņš O. Statistika un ekonometrija. – Rīga: LR CSP, 1998. – 436.lpp.9. Шмайлова Р. Теория статистики. – М.: Финансы и статистика, 2003. – 240 с.10. Гришин А. Статистика. – М.: Финансы и статистика, 2003. – 656 с.


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Course title: Latvian: FilosofijaEnglish: Philosophy

Credit value : 2 Compiled by prof. V. Kačans As.prof. V. Voronovs (Daugavpils) Lekt. J. Vuguls (Jelgava) Lekt. A. Kapača (Rēzekne)Assessment: eksāmensCourse goal: to introduce the students to the subject of philosophy and its nature, to develop the understanding of evolution of philosophic ideas, and their most significant functions in contemporary society.

Course objectives: to acquaint the students with the specifics of philosophy, based on the similarities and differences in descriptions of various philosophical concepts, and examples from science, religion and fine art. Course outline:

Themes

1 Introduction into philosophy. 2 Philosophy and specifics of individual branches of science..3 Modern issues in philosophy, functions and criteria. 4 Genesis and evolution of problems and knowledge in philosophy. 5 Ancient philosophy. 6 Medieval philosophy..7 Renaissance philosophy..8 Modern philosophy..9 Philosophy of I.Kant. 10 German classic philosophy and modern philosophy genesis. 11 Modern issues in philosophy.12 Modern philosophy and issues in methodology.13 Modern philosophy: issues in language, thought, and cognition..14 Modern philosophy: issues in person’s and his life orientation. 15 Modern philosophy: society and issues in its evolution.

Literature Literatūra:14. Никифоров В., Качан В. Философия: введение и хрестоматия. Р.1998. 15. Kūle M.,Kūlis R. Filosofija. R.,1996.16. Тейчман Д., Эванс К. Философия. Руководство для начинающих. М., 1997. 17. Filozofijas atlants - attēli un teksti.(P.Kuncmanis un citi) (Tulk.V.Zariņš). Zvaigzne ABC, Rīga,

2000.18. Поупкин Р., Стролл А. Философия. Вводный курс. М.,1998.19. Скирбекк Г., Гилье Н. История философии:Учеб.пособие...М., 2001.20. Реале Д., Антисери Д. Западная философия от истоков до наших дней. Т.4. СПб., 1997.


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Course title: Latvian: FandraizingsEnglish: Fundraising

Course volume: 32Credit value: 2Compiled by: doc. V.DavidovAssessment:testCourse goal: the course is designed to train the students to apply PR technologies with the purpose to raise funds..

Course objectives: to develop the ability to recognize the possibilities for fundraising, to plan and organize fundraising, to work with a sponsor; corporative, non-commercial and other methods of fundraisingCourse outline:

Theme

1 Definition of fundraising. PR instead of fundraising.2 Development strategy: three social sectors. Building of a democratic society of stable-

economy and socially oriented policy. Role of non-governmental organizations in the process.

3 Chief tasks of NGO. Local financing supporting NGO’s mission. 4 Common context of organizational activity in place of fundraising. General scheme of fundraising

planning: strategic, operative, information and communication, marketing, advertising.

5 Marketing approach in fundraising. Corporate fundraising. Sponsoring motives and company’s chief interests.

6ll.Firmas čeFt Four approaches in sponsoring issues . Project and planning. 7 Criteria to be observed by the firm in sponsoring. Procedure and documentation in

sponsoring. Advantages of corporate fundraising.8 Regulation in data collection on sponsors. Fundraising, PR and image. Stereotypes of

NGO and non-profit organizations.9 Technologies of attracting resources. Important materials for effective fundraising.10 Fundraising and voluntary system. Alternatives for fundraising used to attract

resources.11 Planning of incomings. An ideal fundraiser. Methods of communication. Ethical aspect of

fundraising.

Literature:1. . Fundraising by Peter L. Ēdies, Publisher: McGraw-Hill Trade; USA, 1992.2. Fundraising for Nonprofits : How to Build a Community Partnership by P. Burke Keegan, Publisher:

HarperCollins, USAJ994.3. Successful Fundraising : A Complete Handbook for Volunteers and Professionals by Joan Flanagan,

Publisher: McGraw-Hill Trade; USA, 1999.4. 25 Fundraising Secrets by Brent Barksdale, Joe Garecht, Publisher: Fundcraft Publishing; USA, 2002.

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5. The Fundraising Planner by Terry Schaff, Publisher: Jossey-Bass; USA, 1999.6. Cultivating Diversity in Fundraising by Janice Gow Pettey, Publisher: John Willey & Sons , USA, 2001

Amendments and addition to the course outline and list of literature are possible in the course of studies!Baltic International Academy

Second-level higher professional education study programme “Public Relations”


Latvian: Ētika biznesā, SA praksē un sociāla atbildība. English: Business ethics, PR practice and social responsibility

Credit value: 2Compiled by: lekt. L. Čerepahina Lekt. J. Godlevska (Daugavpils) Lect.J.BoļšakovsAssessment: exam

Course goal: to form with the students a notion of ethics as a philosophical discipline, to show the significant role of ethics in the life of an individual and the society as a whole, to develop the students’ competence in ethical issues, as related to the PR specialist professional tasks and duties.

Course objectives: to familiarize the students with the essence of ethic, to develop insight into the development of the notion of ethics, terminology used in the field, the impact of ethical issues on the society, individual and business.

On completion of the study course the students will:- orient themselves in the ethical issues and range of field-related problems;- be able to evaluate an individual’s conduct based on the principles of ethics; - know the ethical norms in PR practice;- realize the main principles of functioning social responsibility;

- be able to analyze specific ethical problems in the context of Latvia.Course outline:

Theme

1 General review of the concepts, statements and problems looked into by the discipline of ethics 12 General review of the statements and problems looked into by the disciplines of ethics II.3 Economics, its goals, causes and effects.4 Social market economy, democracy and social justice.5 Economic ethics as influenced by religion . 6 Economic ethics as influenced by religion I.7 Labor and professional relations in industrial society and Christian ethics.8 Moral attitudes of an individual as linked to the moral state of the society..9 Business ethics for the period of market economy.10 Concepts of business ethics.11 PR ethics. Practical work I.12 PR ethics. Practical work II. 13 PR ethics. Practical work III. 14 Review of political and economic life in Latvia in the context of ethics: as viewed through the eyes of a PR

specialist.15 Ethical realisms.16 Golden rule.

Literatura:1. Ētika Rīga,. Rīgas metropolijas kūrijas izdevums., 1997.2. Политическая и экономическая этика. Экономическая и предпринимательская этика.Хоман.К.,

Бломе-Дрез.Москва, Фаир-Пресс, 2001.3. Красникова Е.А. Этика и психология профессиональной деятельности.Москва,М, 2004.4. Brumanis Ā.A. Kristigā sabiedrības mācība. Rīga. Rīgas Metropolijas kūrija, 1994.5. Zubkāne. L. Ētika valsts pārvaldē. Rīga, 2001.6. Максвел Д.К. Нет такого понятия как деловая этика. Минск, Попурри, 20047. Мехлер Г.Власть и магия PR .Санкт-Петербург, Питер, 2004.

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8. Алфорд Х. OP, Нотон М., Менеджмент, когда вера имеет значение, Киев, Кайрос, 2003.9. Milts A. Ētika. Personības un sabiedrības ētika. Rīga, Zvaigzne ABC, 2000.10. Valdības ētika šodien. Rīga, Ētikas padome, 1997.11. Хеффнер Й. Христианское христианское учение. Москва, Духовная библиотека, 200112. Хилтон С.,Гиббонс Д., Бизнес во благо, Москва, Добрая книга, 2003


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Course title: Latvian: Konfliktoloģija.English: Conflictology

Compiled by: doc. V. Krieviņa Lect. O. Maļceva (Rēzekne)

Lect.I.BoļšakovsAssessment: examCourse goal: to develop and advance the students’ ability to define the determinants of the social, behavior, the ability to analyze conflict and apply adequate methods for conflict resolution.Course objectives: to support the students’ motivation to acquire knowledge related to the conflict studies, facilitate the students’ inner reflexion. On completion of the course the students:

- will acquire understanding of conflictology as a theoretical discipline involving discipline-related attitudes, scope of problems, will develop the skill to use terminology, adequate to the field of conflictology;

- will acquire the notion of the conflict types, the causes of conflict, possibility to counteract and neutralize the conflict;

- will be able to determine the causes of the conflict in themselves and others;- will acquire the strategy used to prevent or neutralize the conflict.


1 General description of the subject. History of conflict resolution.2 Research methods in conflict studies..3 Theoretical basics of conflictology.4 Inner personal conflict.5 Personality assessment: questionnaire-aided . Game training: Personality conflicts. 6 Group conflicts.7 Conflict between the personality and the group..8 Conflicts in organizations and at work.9 Range of problems as defined in the book „Conflicts at work”10 Conflicts in the family, between generations, innovation-related conflicts.11 Political conflicts. Social conflicts. Cross-ethnical conflicts.12 Coverage of conflicts in PR and mass media13 People’s conduct in conflict.14 Effective conduct in conflict.15 My conduct in conflict. Workshop.16 Personal ascetism as away to prevent conflicts.

Literature:1.Анцупов А.Я., Шипилов.А.И. Конфликтология. Москва. ЮНИТИ, 20042.Budovskis M. Personības un sociālās vides rezonanse. Rīga, Zinātne, 19863.Седых М. Что играет мной? (Страсти и борьба с ними). Москва, Лепта, 20024.Дронов М. Авва Дорофей против Дейла Карнеги. Москва, Новая книга, 20035.Фернхейм. А. Хейвен П. Личность и социальное поведение. Санкт-Петербург, 2001.6.Емельянов С.М. Практикум по конфликтологии. Санкт-Петербург, Питер, 2004.7.Fēlavs E.G. Konflikti darbā. Rīga, De Novo, 2003.8.Reņge V. Savstarpējo attiecību psiholoģija. Rīga, Zvaigzne ABC, 20049.Бэрон Р., Ричардсон Д. Агрессия. Санкт-Петербург, Питер, 199710.Huntington, S.P., The clash of Civilizations and the remaking of world order (dažādi izdevumi)Amendments and addition to the course outline and list of literature are possible in the course of studies!

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Course title: Latvian: Reklāmas un PR-prakse Latvijā English: Advertising and PR practice in Latvia

Course status: Part ACourse CP value: 2CPCourse compiled by: P. AntropovAssessment: graded test

Course goal: to develop with the students a notion of advertising and PR as a contemporary form of business having a constant tendency for growth and advancement.Course objectives: to acquaint the students with the advertising and PR market’s objects (target) and subjects (entity) in Latvia, with the peculiarities of business and commercial relations, the structure of PR and advertising revenue, with the advertising space and broadcast time cost in mass media, with the methods to remunerate PR specialists’ and advertisers’ work.Upon completion of the course the students the students will: - have a notion of the trends in the market of advertising and PR in Latvia; - understand the structure of advertising and PR agencies; - recognize how the incomings and expenditures of advertising and PR agencies are formed ;

- be able to compile a simple business plan for an advertising and PR agency; -understand how the budget of an advertising and PR campaign is compiled; -have an idea of the incomes of the advertising and PR managers in Latvia;Course outline:

Theme

1 PR and advertising as a type of a modern business.2 Stages and peculiarities of advertising and PR business development in Latvia 3 Objects and subjects in the advertising and PR market4 Advertising agencies5 PR agencies . 6 Methods of development of advertising and PR agencies 7 Role of advertising agencies in advertising business8 Types of distributors of advertising in Latvia and mass media9 Choice of distributors of advertising and mass media.10 Role of advertising and information department in advertising and PR market11 Calculation of advertising and PR campaign budget.12 Contracts made by advertising and PR market subjects 13 Prospects for advertising and PR market development in Latvia

Literature1. Cotton D., Falvey D., Kent S., Market Leader, Harlow, Longman, 2000.2. Grunig, James E., Managing Public Relations, HBJ College Publishers,19843. Tullis G., Trappe T., New Insights into Business, Longman, 20014. Cotton D., Robbins S., Business Class, Nelson, Longman, 1996.5. Cotton D., Keys to Management, Longman, 1996.6. Murphy R., English Grammar in Use for intermediate level, second edition, Cambridge, 1994.7. English Dictionary for Advanced Learners, International student Edition, Macmillan, 2002.8. Oxford Dictionary of Business English, Oxford University Press.

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9. “The Economist



Course title: Latvian: Lietišķā svešvaloda; Prakse: Lietišķā svešvalodaEnglish: Foreign language for professional and study purposes Practice: Business foreign

languageCredit value: 9Compiled by: as.prof. I. Popova Doc. L. Mackeviča (Daugavpils) Lect. M. Zinovjeva (Jelgava) Doc. L. Ģļevkaja (Liepāja) Lect. V. Vavinska (Rēzekne)Assessment: test and examCourse goal: to improve the students language skills and communicative competence in their prospective

professional sphere.

Course objectives: veicināt studentu angļu valodas prasmes un praktiskās iemaņas, pielietošanu biznesa

un sabiedrisko attiecību situacijās; izveidot studentiem nepieciešamas un noderīgas prasmes runāšanā,

rakstīšanā, lasīšanā, un klausīšanā, kas ir tieši pielietojami profesionālā darbībā.


1 Company’ structure. Organization.2 Employment. Recruitment.3 Staff management. Types of staff management. The role of manager.4 PR department. Notion of PR. Four models of public relations. History of public relations.5 International business styles. Corporate culture.6 Awareness of PR technologies.7 Principles of PR management.8 Marketing. Brand management. Ethics of marketing.9 Advertising. Product and corporate advertising.10 Management. Leadership. Ethics. International management. Globalization.11 Corporate management.

Literature:1. Cotton D., Falvey D., Kent S., Market Leader, Harlow, Longman, 2000.2. Grunig, James E., Managing Public Relations, HBJ College Publishers,1984

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3. Tullis G., Trappe T., New Insights into Business, Longman, 20014. Cotton D., Robbins S., Business Class, Nelson, Longman, 1996.5. Cotton D., Keys to Management, Longman, 1996.6. Murphy R., English Grammar in Use for intermediate level, second edition, Cambridge, 1994.7. English Dictionary for Advanced Learners, International student Edition, Macmillan, 2002.8. Oxford Dictionary of Business English, Oxford University Press.9. “The Economist”


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Course title: Latvian: Uzņēmuma grāmatvedības uzskaite un saimnieciskās darbības analīzeEnglish: Corporate accounting and analysis of economic activity

Credit value: 2Compiled by: doc. T. AndreevaAssessment: graded test Course goal: - to develop with the students understanding of the principles of the public relations concerning the accounting, making of the financial report and methods of analysis.

Course objectives: to familiarize the students with the fundamentals of the accountancy theory, methods and principles of accounting, compiling of the financial reports, methods to analyze the economic activity. On completion of the course the students will be able:

- to characterize the main principles and methods of the accountancy; - to understand and characterize the methods of accounting in the enterprise; - to examine and understand the most important financial reports;- to apply in practice the methods of financial analysis; - to evaluate the financial condition of a company.


1 Introduction into accounting 2 Chief methods and principles of accounting.3 Balance sheet4 Methods of accounting and bookkeeping and balance sheet in record-keeping.5 Profit and loss account.6 Cash flow account.7 Evaluation of the condition of a company.8 Evaluation of the financial condition of a company.

Literature:1. Палий В.Ф. Современный бухгалтерский учет.М.: Бухгалтерский учет, 2003. –792 с.2. Финансовый учет./ Под ред. В.Г. Гетьмана. М.: Финансы и статистика, 2004. –784 с.3. Кондраков Н.П. Бухгалтерский учет и финансовый анализ для менеджеров.М.:Дело,2003.-304 с.4. Праварне О. Основы бухгалтерского учета. Рига: БРИ, 2003. –200 с.5. Янушка М. Бухгалтерский учет в практических ситуациях. Рига: Merkūrijs Lat, 2003. –375 с.6. Needles B. Anderson H. Caldwell I. Principles of accounting. B. 2000. P. 495. / Существует издание на

русском языке/7. Stiglica L. Finanšu grāmavedības praktikums. Rīga: Biznesa Partneri, 2004. – 95 lpp.8. Закон ЛР « О бухгалтерском учете» , от 14 октября 1992 года с дополнениями и изменениями от 26

февраля 2004 г., LV № 35 от 04.03.04.9. Закон ЛР « О годовых отчетах предприятий» , от 14 октября 1992 г. с дополнениями и изменениями от 20

ноября 2003 г., LV № 175 от 11.12.03.10. Правила КМ № 585 «Правила о ведении и организации бухгалтерского учета», от 21 октября 2003., LV

№ 50 от 31.03.04.11. Grāmatvedības kārtošanas rokasgrāmata..- Rīga: Bernada, 2006. – 122 lpp.12. Leibus, Inguna. Individuālā uzņēmēja grāmatvedība un nodokli. – Rīga: Lietišķās informācijas

dienests, 2006.

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Course title: Latvian: Organizācijas imidža projektēšanaEnglish: Projecting of corporate image Credit value: 2

Kursa autors: as.prof.V.KačansAssessment : examCourse goal: to form a notion of the corporate image projecting principles and methods, as one of the moden organization functions Course objectives:

- to acquaint the students with formation and development of the corporate image as a purposeful process comprising several specific stages;

- to inform concerning drawing the most important documents during the process of image projecting; - to acquire the principles and methods of projecting during different stages.

Course outline:

Themes

1 Preparation for the process of image projecting2 Draft image un PR campaign strategic planning.3 Realization of the PR campaign strategic plan.4 PR campaign program realization.5 Evaluations of the PR campaign .

Literatūra:1. 1. Seitel F.P. The practice of Public Relations. Columbus, Ohio. 1994. P.45 - 75.2. Блэк Сэм. PR: международная практика. М., 1997. С.19-170.3. Шишкин Д.П., Гавра Д.П., Бровко С.Л. «PR-кампании: методология и

технология» С-Пб., 2004 г., - 187 стр.4. Шишкина М.А. «Паблик рилейшнз в системе социального управления» С-Пб.,

1999 г. 5. Бернет Д., Мориарти С. «Маркетинговые коммуникации: интегрированный

подход», М., С-Пб., Харьков, Минск, 2001 г.6. Мурашко Ю. «Планирование и проведение PR-кампаний», С-Пб., 2001 г.7. Моисеев В.А. «Паблик рилейшнз: теория и практика», М., 2001 г.


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Course title: Latvian: Prakse: “Multimedialās tehnoloģijas sagatavošana un veidošana”English: Design and realization of multi-media technologies

Credit value: 3Compiled by: lect.D.Zagulova Lect. A. Hotuļevs (Daugavpils) Lect. D. Susejs (Rēzekne)Assessment: examCourse goal: to introduce the students to the notion of functions and significance of multimedia technologies as well as to develop practical skills to use those.

Course objectives:

Fundamentals of multimedia t technologies;

Conditions, stages and tools in multimedia works;

Design of electronic projects;

Multimedia presentation prepared in MS Power Point

- Assignment to create a multimedia work.Course outline:

Theme

1 Multimedia technologies: notion, history, multimedia products realization and means to create those, forms of use and application.

2 Internet publications and teleconferences. Closed telesystems and video presentations. Corporate internet and teleconferences

3 Use of software in multimedia projects 4 Use of computer graphics in multimedia projects.5 Design of Multimedia presentations: principles and stages. Systemic approach to the project

elaborations and realization .6 Requirements to be met by designers interface users.7 Multimedia publication created in Power Point. Use of Graphics, animations, hypermedia, video

and audio means.8 Hypermedia use to prepare an electronic communication in MS Word and Excel.9 Multimedia presentation prepared in MS Power Point.

Literatura:21. Э. Файола Шрифты для печати и Web-дизайна - СПб: "БХВ-СПб", 2003 г, 288 стр.22. С. Пономаренко Пиксел и вектор. Принципы цифровой графики - СПб: "БХВ-СПб", 2002 г,

496 стр.23. Т. Сакс, Г. Мак-Клейн Дизайн и архитектура современного Web-сайта. Опыт профессионалов

- М: "Вильямс", 2002 г, 320 стр.24. Э. Нюкомер Веб-сервисы. Для профессионалов - СПб: "Питер", 2003 г, 256 стр.25. Резник Ю.А. Графика, звук, видео на ПК. Издательство: Наука и техника », 2003, 336 стр.26. Гарнаев А.Ю. и др. Microsoft Office 2000: разработка приложений Издательство: BHV-Санкт-

Петербург », 2000, 656 стр.

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27. Э. Ботт , В. Леонард Использование MS Office XP. Специальное издание, Издательство: Вильямс », 2002, 912 стр.




Course title: Latvian: Praktikum: runas maksla English: Practicum: rhetoric

Credit value : 2 Compiled by: doc. N.Surins Lect. J. Godlevska (Daugavpils; Rēzekne)Assessment: testCourse goal: to develop with the students the skills of confident public speaking the skills of dialogue, discussion, to recognize that speech is a form of art.Course objectives: to developed the skills of speaking in public, all types of speech skills. Course outline:

Theme

1 A human in the mirror of communication.2 Speech communication. .3 Technical training in speech.4 Reading a type of speech activity..5 Neo rhetoric at the service of PR..

Literatura:20. Аванесов Р.Н. Русское литературное произношение. – М., 1984.21. Баева О.А. Ораторское искусство и деловое общение. – Мн., 2001.22. Ваганова Д.Х. Риторика в интеллектуальных играх и тренингах. – М., 2001.23. Горбачевич К.С. Нормы современного русского литературного языка. – М., 1988.24. Об ораторском искусстве. Сб. – М., 1973.25. Скворцов Л.И. Основы культуры речи. Хрестоматия. – М., 1984.26. Сурин Н.А. Риторика. – Рига: БРИ, 1998.27. Судебные речи известных русских юристов. Сб. – М., 1985.28. Судебные ораторы Франции XIX века. – М., 1959.29. Сергеич П. Искусство речи на суде. – М., 1999


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Course title: Latvian: Attiecības ar valsts un vietējām institūcijāmEnglish: Relations with state and local government authorities

Credit value: 2Compiled by: lect. A. Iļjina Lect. M. Cakule (Daugavpils)Assessment: testCourse goal: introduce to the principles of and to develope the skills to plan and realize the relations with

state and government authorities.

Course objectives: to familiarize the students with the main concepts and structures of state

administration; with public relations departments attached to state administration bodies and the specifics

of their activities, with their aims, the ways how their efforts are planned and realized, with the methods,

forms, and tools of their activity; with the goals, tasks and principal approaches in relations with the state

administration.


1 Public relations and the system of state administration.2 Public relations departments attached to state administration bodies.3 Organization of PR campaigns for governmental bodies and entities,4 Relations of Business and social organizations with government authorities.5 Lobby.6 Public relations and local government authorities.

Themes:

30. Алешина И.В. Паблик Рилейшнз для менеджеров и маркетеров. М.: Ассоциация авторов и издателей «Тандем». Издательство «ГНОМ - ПРЕСС», 1997.

31. Блэк С. Паблик Рилейшнз. Что это такое? М.: Модино Пресс, 1990.32. Блэк С. Введение в паблик рилейшнз. Ростов-на-Дону: изд-во «Феникс», 1998.33. Джи Б. Имидж фирмы. Планирование, формирование, продвижение. СПб.: Питер, 2000.34. Доти Д. Паблисити и паблик рилейшнз. М.: Информационно-издательский дом «Филинъ»,

1996.35. Зверинцев А.Б. Коммуникативный менеджмент: рабочая книга менеджера ПР. СПб.: СОЮЗ,

1997.36. Почепцов Г. Г. Коммуникативные технологии двадцатого века. Киев: «ВАКЛЕР», 1999.37. Почепцов Г.Г. Паблик рилейшнз для профессионалов. Киев: «ВАКЛЕР», 1999.38. Seitel F. P. The Practice of Public Relations. N.Y., 1992. (Существует издание на русском языке)

340

Appendix Nr. 6Publications of the teaching staff


Appendix Nr. 7Participation of the teaching staff in sceintific conferences and seminars


341

Appendix Nr. 8Agreements on cooperation

currently in force

342

Agreements on cooperation currently in forceAgreements on cooperation between BSA and HE institutions

from abroad

Date of signing

HE institution Main direction of cooperation

12.05.1994. Bildungs Akademie (Zwonitz- Germany)

Students exchange

01.10.1995. Moscow City Pedagogical University

Agreement on cooperation in a range of fields

01.12.1995. Moscow State University of Economics, Statistics and Informatics


20.12.1996. Moscow State University (MVU) Agreement on cooperation and specialists training

01.05.1997. Harkov Humanitarian Institute Agreement on cooperation in a range of fields

01.12.1997. St. Joann the Divine’s Russian Orthodox Church University


16.02.1998. Institute of Information technologies and Education (UNESCO)

Agreement on cooperation for conducting studies for the undergraduate and master students of public relations and economics

01.11.1998. Warsaw University of Political Science and Journalism, Institute of Political Sciences

Agreement on cooperation in the fields of education and training

02.11.1998. Toliatti Polytechnic Institute and Volga University named after V. Tatishchev

Agreement to join efforts for the training of specialists and their professional development according to an agreed list, professional development of pedagogical staff and other types of activities.

06.05.1999. Belarus State University of Economics


01.12.1999. Moscow State University (MSU) Agreement to organize specialist training

29.12.1999. Russian Language State Institute named after A.S. Pushkin

Agreement on cooperation for bettering of teaching the Russian language in the Baltic states

02.10.2000. International College/Institute of the Humanities and Ecology (Moscow)


04.11.2000. Belarus State University Agreement on creative cooperation 17.11.2000. Institute of Special Pedagogy and

Psychology (St-Petersburg) Agreement on cooperation in the fields of education and training

01.02.2001. Moscow International University Agreement on scientific advice for the BIA master students and organization of their studies at Higher International Master Studies School

15.02.2001. International Business School (Viļņius University)

Agreement on cooperation

343

28.02.2001. Moscow State International Relations Institute (MVSAI) (MSIRI)


28.12.2001. Baltic Ecology, Politics and Law Institute(St-Petersburg)


2001. gads Moscow State Linguistic University Joint work on scientific projects 2001.-2004. Higher School of Economics and

the Humanities (Lodz, Poland) International foundation for co-operation in fundamental research on „Professional creative work model and methods of education of gifted youth”

2001.-2004. Higher School of Economics and the Humanities (Lodz, Poland)

International foundation for co-operation in fundamental research on „Humanitarian and economic issues of competitive specialists training in connection of Poland and Latvia joining the EU”

07.02.2002. Moscow Humanitarian Social Academy

Agreement on cooperation in the fields of education and training

20.04.2002. Silamee Institute of Economics and Management (Estonia)


16.09.2002. Humanitarian Institute of \Humanities and Ecology (Moscow)

Agreement on cooperation for training and professional development of the Russians living in the Baltic states

31.01.2002. ISFOR API Sardinia Small and Medium Business Association Training Institution


03.06.2002. EBSI (International European Business School) (Paris)


2003.g. Kaliningrad Technical University Agreement on cooperation in a range of fields (incl. students exchange, scientific conferences)

2004.-2005.g. Munich Business School Agreement on cooperation In the field of training and education (incl. students and teachers training ( for I semester) and exchange)

344

Appendix Nr.9

Comparison with an foreign study programme

345

Comparison of the study subjects on the programmes and credit points earned in them in University of Ferry, University of Bormouth, Europe Hague.

Comparison of the study subjects and credit points earned in them in the study programmes “Public relations” delivered at the BIA, University of Ferry, University of Bormouth , Europe University of Hague.

N..

Higher education establishment

Blo

ck

CP.


Blo

ck

CP.


Blo

ck

CP.


University of Ferry

University of Bormouth

Europe University of

Hague

Baltic Russian Institute

1

PR th

eore

tical

and

pra

ctic

al c

ours

es.

PREL 240 PR principles 3 3 PR theory and practice BAC 121 PR

basics(2) 2 PR theoretical basics

2PREL 101 contemporary public relation1

1 PR in corporate environment.

3 Relations with investors PR in finance and banking

4PREL 440 PR situational analysis

BAC222 Negotiations and lobby

2

Relations with state and self-government institutions

5 Organizations: behaviour and relations. 2 Management of

media relations

6 PREL 401 PR practical seminar 1 BAC 321 PR case

analysis. (2) 2Practice:: Management of media relations

7 International PR BAC 311 International PR. 2

PR practice during the processes of globalization

8 BAC 315 Cross cultural links (2) 2

Communications in cross cultural environment

9 PREL 402 PR seminar 2

10

PREL 455 PR campaigns PR campaign programs. BAC 221 PR

campaigns. 3 Image projecting and PR campaign planning

11

Cou

rses

in m

ass

com

mun

icat

ions

: th

eory

and

pra

ctic

e

Information means and society. A

BAC 111 Introduction into mass communications

2 Theory of mass communications

12 Written and oral

communications. 2 Mass media and mass communications in PR practice

346

13

BAC 314 Elements of electronic mass media

2Practice: Screen and electronic means in mass communications

14 2

BAC 224 Communications of practical innovations.

15

Cou

rses

in m

etho

ds o

f jou

rnal

ism

ENGL 325 Principles of text writing in the field of enterprising

3 Writing: basics and opportunities. A BCO 112 Writing

skills in PR. 3 Practicum: Practical stylistics of Latvian (Russian)) language.

16

JRNL 121 Writing for mass media 3 3

2Principles of genre text writing for mass media

2 Technologies of writing texts for advertisements and speech writing

17

JRNL 122Statement 3 3 Principles of creating thematic outline

for mass media s

18 2 Practicum: applied technologies in mass

media texts editing

19 2 Methods of Photo, radio and TV

journalism.

20

Res

earc

h m

etho

ds a

nd u

n m

athe

mat

ical

dat

a pr

oces

sing

in

PR a

nd

mar

ketin

g

155 inter-level algebra 3 Elementary

computation (3) 3 Basics of high mathematics

21

STQM 260 Introduction into statistics

3 BCO 123 Elementary statistics 3 Mathematical processing of statistical

data

22

MKTG 425 Market research 3 Methods of applied

research BAC 225 Research in Pr field. 2 Research methods in marketing and PR

23

Cou

rses

on

cris

es c

omm

unic

atio

ns a

nd th

eory

of

rela

tions

Relations in a social group BAC 211 Interpersonal communication.

2 Crisis communication

24

BCO 121 Possibilities of word-of-mouth relations

3 Rhetoric

25

Relations 121 Public speech basics .

3 Persuasion and influence. BAC 313 Persuasion

2 Logic

2 Rhetoric


26 BAC 223 Non-verbal

communication 2 Non-verbal communication

27 Social ignorance 3 2 Conflictology

2 Ma ss

me BLAW 301 Legal 3 BCO 125 2 Basics of jurisprudence

347

8

dia,

PR

act

ivity

and

le

gisl

atio

n support in enterprising

Commercial law and legislation in Europe

3 Legislation on business in the PR and EC

2Legal support in mass media and PR management in the LR and EC

29 Texts in enterprising s BAC 312 Mass

media and legislation 2 Legal support in mass media and PR management in the LR and EC

30

Eth

ics i

n en

terp

risi

ng

mas

s med

ia

and

PRMGMT 447 Work

ethics and social responsibility

3 Practical management A 2 Business ethics, PR management and social responsibility

31

Cou

rses

on

man

agem

ent

and

pra

ctic

e

MGMT 301 Business management

3 BCO 111 Basics of enterprising 3 Management

32

MGMT 370 Operative management.

3 B Management in manufacturing 3

33 Organizational and

strategic management.

BCO 315 Innovative technologies and management of manufacturing

2 Strategic management and innovative management

34

BCO 213 Management of human resources


35

BCO 223 Management of sales and supplies

3

36

BCO 215 Organizing and support of a new enterprise

3

37

BCO 217 Management of information system

3

38

Mar

ketin

g th

eory

and

pra

ctic

e of

com

mun

icat

ions

MKTG 321 Principles of marketing

3 Marketing: Basics and Practice: A

BCO 116 Introduction into marketing

3 Marketing

39

PR tactics. 3 Public relations in marketing BCO 225 Consumer

behavior.

4Means and technologies in communications with a target audience Instrumental

means of PR. 3 Public relations BCO 211 Marketing management a

BUSN 499 Internet practice in marketing.

3 BCO 311 Cases in marketing

40 BCO 222 Strategic

marketing 3 PR practice in strategic and global marketing

41

ADVG 222 Principles of Advertising

3 Advertising A BAC 122 Advertising and informative means


348

42

Eco

nom

ics a

nd fi

nanc

e

222 Basics of microeconomics 3 Economical analysis BCO 117

Macroeconomics 3 Microeconomics

43

221 Basics of macroeconomics 3 A BCO 124

Macroeconomics 3 Macroeconomics

44 BCO 321 Work

policy and strategy 3

45 BCO 314 General

finance 3 Banking and credit

46

ISYS 321 Information systems in business

3 BCO 212 Finance in enterprising

3 Corporate statistics of a firm

B BCO 312 Analysis of financial accounting

47 BCO 126 Labor

finance 3 Finances and taxation

48

ACCT 201 Principles of accounting

3 A BCO 113 Principles of accounting 3 Accounting and analysis of economic

performance

49

ACCT 202 Principles of accounting

3 A BCO 122 International accounting

3

50 BCO 322 Budget

planning 3 Fundraising

2 Management

51 BCO 313 Situations

in the field of finance 3 PR in the field of banking and finance

52

Gen

eral

intr

oduc

tory

cou

rses

in so

cial

sc

ienc

es a

nd th

e hu

man

ities

Scientific conception 3 2 Logic

53

PSYC 150 Introduction into psychology

3 2 General psychology

54

GEOG 112 Geography of culture

3 2 Philosophy

55

GEOG 121 Introduction into sociology

3 2 Sociology

56 2 Social psychology

57 Political analysis 2 Political science

58

Cou

rses

dev

oted

to

issu

es o

f mod

ern

life

and

glob

aliz

atio

n

BCO 224 International economics

3

59 BCO 324 Global

business 3 International economics and finance

60 BCO 323 Global

marketing 3 PR Practice in the processes of globalization

349

61 BAC 322 Global

communications 2 Geopolitics and European integration

62

Mul

ti m

edia

and

com

pute

r te

chno

logi

es: p

rese

ntat

ions

of

mat

eria

ls

A

BCO 115 Computer science and introduction to the Internet


63

118 Desktop publishing 3 2 Practicum: Design and computer

technologies in publications

64

PREL 491 Internet PR Practical strategy in multi

media tools

BCO 216 Introduction into multi media development

2 Practice: design and preparation of multi media technologies

65 St

ate

lang

uage

ENGL 150 English1 3 3 Business Latvian

66

fore

ign

lang

uage 3 Business foreign language

67 3 Practicum: Business foreign language

68

Free

-cho

ice

cour

se

VISD elective courses 6

2 Practicum: Business correspondence and record keeping

69 2 History of Latvia and Eastern Europe

70 2 Business etiquette

71 2 History of religion

72 2 Contemporary foreign journalism

73 2 Issues in world literature

350

Appendix Nr. 10

Sample of a Diploma and supplement


351

352