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8/7/2019 Baltic Household Outlook: Little change in household income 2011
1/18
Baltic Household Outlook
April 2011
Summary
Export-led economic recovery through drop in unemployment
and modest wage growth will be reflected in pockets of Baltic
households.
Wage gap between Estonia and other Baltic countries are
increasing; although Lithuania has the lowest average gross
wages, average net monthly salaries in Lithuania are slightly larger
than those in Latvia.
Growing food and energy prices put another strain on the
household budget; increasing share of food, housing and transport
expenditures shows households deteriorating welfare.
Food remains cheaper in Lithuania than in Estonia or Latvia. The
largest increase in food prices was observed in Estonia; however,
food is still the most expensive in Latvia.
Financial safety cushion of Baltic households has increased; net
asset value of Estonian and Latvian households still remains
negative.
Time deposits lost their attractiveness due to low interest rates.Households are looking for investment opportunities with higher
yields or choose to keep their funds in current accounts.
The volume of newly granted loans is still lower than the total loan
repayments by private individuals; however, interest in housing
loans has improved.
Edmunds Rudzitis
Socioeconomics Expert,
SEB Latvia
Telephone: +371 67215933
Julita Varanauskiene
Household Economist,
SEB Lithuania
Telephone: +370 61537746
Hardo Pajula
Economist,
SEB Estonia
Telephone: +372 6655173
8/7/2019 Baltic Household Outlook: Little change in household income 2011
2/18
Last year the Baltic economies started to recover
from the free-fall of 2009. The recovery is mainly
export driven though private consumption alsoshows signs of improvement. External demand
made recovery process faster than expected at the
beginning of the year thus making the outlook for
2011 optimistic. With export-led recovery the
growth of unemployment slowed down and the
trend was reversed. The largest drop in
unemployment registered in Estonia the rate of
jobseekers decreased by approximately six
percentage points from its peak in first quarter of
2010. Unemployment rate decreased also in Latvia
and Lithuania.
numbers of jobless people. The bad consequence of
the recession is the growing number of the long-
term unemployed persons.
Baltic Household Outlook April 2011
THE BALTICS
Almost out of the woods
At the same time, total employment is slightly
increasing. The number of new jobs is similar in all
Baltic states since the first quarter of 2010
economies have added nearly 40 thousand jobs.
Compared to the lowest point of 2010, employment
has rebounded by 7.1 per cent in Estonia, 3.8 per
cent in Latvia and 2.9 per cent in Lithuania.
However, the total employment is still gradually
below the peak level of 2007. Compared with the
highest employment level there are still 198
thousand lost jobs (approximately 17 per cent) in
Latvia. Estonia and Lithuania has lost 69 thousand
jobs (10 per cent) and 193 thousand jobs (12 per
cent) respectively. The labour market is not
rebounding fast enough to absorb the large
In Estonia the average unemployment rate maydrop to 12 per cent this year. In Latvia and
Lithuania the fall in unemployment rate will be
modest. In both countries the average
unemployment rate will shrink to approximately
16 per cent level. Although unemployment rate
will decline further from current level in all three
Baltic countries, unemployment figures will
remain high for several years to come.
2
4
6
8
10
12
14
16
18
20
22
1Q07
2Q07
3Q07
4Q07
1Q08
2Q08
3Q08
4Q08
1Q09
2Q09
3Q09
4Q09
1Q10
2Q10
3Q10
4Q10
Latvia Li thuania Estonia
* Persons aged 15-74
Source: National Statistics
-16,0%
-12,0%
-8,0%
-4,0%
0,0%
4,0%
8,0%
1Q
07
2Q
07
3Q
07
4Q
07
1Q
08
2Q
08
3Q
08
4Q
08
1Q
09
2Q
09
3Q
09
4Q
09
1Q
10
2Q
10
3Q
10
4Q
10
Latvia Li thuan ia Estoni a
Source: National Statistics
Unemployment (job-seekers) rate* in Baltics (%)
Changes in employment (%, Y-o-Y)
-15,0%
-10,0%
-5,0%
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0%
1Q08
2Q08
3Q08
4Q08
1Q09
2Q09
3Q09
4Q09
1Q10
2Q10
3Q10
4Q10
Source: National Statistics
Latvia Lithuania Estonia
Average gross wages and salaries (%, YoY)
2/18
8/7/2019 Baltic Household Outlook: Little change in household income 2011
3/18
Drop in unemployment and increasing number of
employed persons will improve financial situation
of households. Wage and salary statistics also
showed some positive dynamics. In the last quarter
of 2010, average gross wages grew in all Baltic
states. The largest increase was in Estonia average
wages rose by 3.9 percent compared to fourthquarter of 2009, the sharpest upturn since the end
of 2008. In Latvia and Lithuania wage increase
year-on-year was 3.4 per cent and 0.2 per cent
respectively. Besides, in Latvia and Lithuania the
wage increase was registered for the first time since
the first quarter of 2009. Compared to the last
quarter of 2008, Latvia and Lithuania witnessed the
highest rate of gross wage decrease (9 per cent),
followed by Estonia with three per cent wage drop.
According to the statistics, wages in Estonia is
substantially higher than in Latvia and Lithuania.
In the last quarter of 2010 average monthly gross
wage in Estonia reached 814 euros, followed by
Latvia with 647 euros and Lithuania with 614
euros. Even larger wage gap between Estonia and
other Baltic countries display numbers of net
wages and salaries. Net wages are derived from
gross wages and represent the part of pay that
employees can receive. In the fourth quarter of 2010
average monthly net wage in Estonia was 654
euros. Although Lithuania has the lowest average
gross wages, average net monthly salaries in
Lithuania are slightly larger compared to those in
Latvia. At the end of 2010 average net wage in
Lithuania reached 478 euros while in Latvia it was
only 460 euros. Due to larger personal income tax
rate and smaller tax exempt amount, employees in
Latvia receive fewer salaries than those with
identical gross wages in other Baltic countries.
Latvia has the largest difference between gross and
net salaries approximately 29 per cent. Both in
Estonia and Lithuania this difference is close to 20
per cent.
Household consumption has recovered in all Baltic
states. Consumption has picked up in line with
lower unemployment and improved consumer
confidence. Households are more optimistic about
overall economic situation and their financial
situation than a year ago. In Latvia householdconsumption expenditure grew most of all
showing increase by 5.1 per cent on annual basis in
Baltic Household Outlook April 2011
-15,0%
-10,0%
-5,0%
0,0%
5,0%
10,0%
15,0%
2Q08
3Q08
4Q08
1Q09
2Q09
3Q09
4Q09
1Q10
2Q10
3Q10
4Q10
Source: National Statistics
Latvia Lithuania Estonia
Real wages (%, YoY)
Wages and salaries will continue to grow this year,
primarily in export oriented industries. Nominal
wage increases will reach nearly four per cent this
year. However, inflation is back and employees
real earnings keep falling. Real wages, which take
into account changes of consumer price index,
continue their downward trend. In Estonia the
average real wage has contracted since the last
quarter of 2008 but the pace descent has slowed
from 4.6 per cent at the end of 2009 to 1.3 per cent a
year after. In the last quarter of 2010 the average
real wage dropped by 2.0 per cent in Latvia and 2.9
per cent in Lithuania, continuing their downward
trend for the eighth quarter in a row.
Due to increasing inflation, real earnings of Baltic
households will rise very slowly or will remain
unchanged in 2011.
Average monthly wages (4th quarter of 2010)
647614
814
460478
654
300
400
500
600
700
800
900
Latvia Lithuania Estonia
Source: National Statisti cs
-29%-22%
-20%
Average gross wage (EUR)
Average net wage (EUR)
3/18
8/7/2019 Baltic Household Outlook: Little change in household income 2011
4/18
the last quarter of 2010. Taking into account high
unemployment level, slow income rise and
growing compulsory expenses household
consumption in the Baltics will remain weak in
2011. Despite negative factors influencing private
consumption, it is expected that household
consumption will grow by nearly three per cent in2011.
last year. Compared to 2009, expenditure for these
groups has increased. Share of food, housing and
transport expenses in the household budget has
grown in all Baltic states, forming more than half of
the total consumption expenditures. Increasing
share of the essential goods and services in the
household expenditure reflects the decrease in thequality of life and households deteriorating
welfare, a less money remains for other
expenditures.
Baltic Household Outlook April 2011
25,4 26,6 24,2
16,3 12,9 17,73
13,311,5
13,22
45,0 49,0 44,9
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
*CPI weights
Source: National Statistics
Food and beverages Housing
Transport Other
-30,0%
-25,0%
-20,0%
-15,0%
-10,0%
-5,0%
0,0%
5,0%
10,0%
15,0%
1Q08
2Q08
3Q08
4Q08
1Q09
2Q09
3Q09
4Q09
1Q10
2Q10
3Q10
4Q10
Source: National Statistics
Latvia Lithuania Estonia
Household consumption expenditure (%, YoY)
According to national statistics, prices of the
essential products and services (food, transport
and housing) have grown considerably over the
Consumption expenditure structure ofhouseholds* (%)
Latvia Lithuania Estonia
Food prices inflict another strain on the household budget
One of the current forces pushing up inflation in
Baltic states is the rising food prices. Besides, prices
of major food commodities are rising up around
the world. Increasing demand for food in emerging
economies and adverse climatic conditions has
contributed to food product shortages.
Consequently, food prices demonstrate upward
trend. After the turmoil triggered by food prices in
2008 the recession in global economy and good
harvests forced the prices down until the year 2010
show another sharp rise of food prices. In February
of 2011 Food Price Index of the UN Food and
Agriculture Organization rose for the eighth
consecutive month reaching the highest level (in
both real and nominal terms) since January 1990. At
present the overall food price index is 12 per cent
(in real terms) and 5 per cent (in nominal terms)
higher than in 2008.
1161
2661
836
1277
2201
1022
-117
459
-186-200
200
600
1000
1400
1800
2200
2600
3000
Source: National Statistics
Export and import of agricultural and foodproducts (in million euros)
Latvia Lithuania Estonia
Export
Import
Net balance
4/18
8/7/2019 Baltic Household Outlook: Little change in household income 2011
5/18
Although the food price increase negatively affects
the purchasing power of households, agriculture
and food production industries can benefit from
the upward trend of food prices. Agricultural and
food products play a significant role in economics
of three Baltic states, counting for more than 10 per
cent of total export volume. Among Baltic states,Estonia has the lowest share of agricultural and
food products in total export nearly 10 per cent. In
Lithuania and Latvia share of agricultural and food
products export in total formed 18 and 17 per cent
respectively. Export of Baltic agricultural and food
products has rapidly increased over the last years,
partially due to rise of food prices. In 2010 Estonia
demonstrated a 27 per cent increase in export of
agricultural and food products, followed by Latvia
(23 per cent) and Lithuania (22 per cent). At the
same time, import of agricultural productsincreased at a slower pace.
Lithuania is net exporter of food with 460 million
euros surplus. Export of food exceeded imports by
20 per cent in the last year. Despite strong export
growth, Estonia and Latvia still are net food
importers.
In Lithuania, prices of food products are the lowest
among the Baltic states. Despite of food getting
more expensive throughout the year 2010, it was
the slowest pace of growth compared with other
Baltic countries. Food in general and also
compared with different groups of products still
remains cheaper in Lithuania than in Estonia orLatvia. The largest increase in food prices was
observed in Estonia. But food is still the most
expensive in Latvia.
Baltic Household Outlook April 2011
Currently, households are the most anxious about
price increase. According to consumer surveys,
Lithuanias expectations regarding price increase
are the highest. Sensitivity to food prices (products
of first necessity) is strong indeed. Such anxiety is
reasonable as prices of the most common products
such as bread and milk products have already
increased.
-60
-40
-20
0
20
40
60
80
2008 2009 2010 2011
Source: National Statisti cs
Expectations regarding price trends over12 months
Estonia
LatviaLithuania
0
20
40
60
80
100
120
140
0
20
40
60
80
100
120
140
Source: European Commission
Price levels for food (Lithuania 2009=100, in PPP)
Breadandcereals
Meat
Fishandseafood
Milk,cheeseandeggs
Oilsandfats
Fruitsandvegetables
Food
Lithuania
Latvia
EstoniaPoland
However, people in Lithuania are dissatisfied with
the prices of food. In another neighboring country,
i.e., Poland, prices of food are the lowest in the
European Union. So far, Lithuanians try to
minimize their food costs by going to Poland to buy
food for their own needs and also for sale.
Consumer expenditure on different foods (2009)
Bread
andcereals
Meat
Fishand
seafood
Milk,cheese
andeggs
Fruitsand
v
egetables
Sugarand
con
fectionery
Sweets
Lithuania
Latvia
Estonia Source: National Statistics, Eurostat, SEB estimates
5/18
8/7/2019 Baltic Household Outlook: Little change in household income 2011
6/18
According to SEB Banks estimates, based on the
data provided by the Statistics Lithuania, the
Lithuanian residents spent more than their
neighbours on bread and cereals, meat and fish
(although these products are cheaper), Latvians
on fruits and vegetables, Estonians on milk, eggs,
cheese and confectionary. Increase in prices duringthe year 2010 (prices of fruits and vegetables
increased by 16 and 20 per cent in Latvia, prices of
milk cheese and eggs by 16.6 per cent in Estonia)
may change diet preferences in the above
countries.
No one can avoid the food expenditure. People
look for ways to decrease their costs by going to
other (cheaper) countries to buy food or by cooking
and baking themselves and also by growingvegetables in their own gardens.
Baltic Household Outlook April 2011
The net financial assets have increased in all the
three Baltic countries due to increase in financial
assets increase and decrease in liabilities. However,
the growth pace was different. The fastest growthwas observed in Estonia (14 per cent). In Latvia and
Lithuania, financial assets grew at the same pace (7
per cent). At the end of 2010 the Latvian and
Estonian households net financial assets were
negative (minus EUR 2 billion and minus EUR 1.5
billion, respectively), although the negative margin
(liabilities exceeding assets) was steadily
decreasing. In Lithuania said assets were always
positive.
Our estimations show that the growth of financial
assets was determined by the same factor
deposits. In Estonia, the volume of deposits
increased by 17 per cent (EUR 614 million). InLithuania, the growth pace of deposits made up 6
per cent (EUR 464 million) and it was the largest
increase compared to all the asset types. In Latvia,
percentagewise the largest growth in 2010 was
registered in households financial instruments
portfolio (23.5 per cent), although in nominal
amounts, the most significant increase was seen in
Tier 2 pensions (EUR 176 million). In Latvia,
deposits grew by EUR 109 million or by 3 per cent.
So we may conclude that in Estonia and Lithuania,households savings increased mostly due to new
inflows into deposits. The Latvian deposits growth
was moderate and investment management results
made a large impact on increase in the Latvian
household financial assets increase. Approxi-
mately 47 per cent of the most significant increase
in pension assets resulted from investment income.
Financial safety cushion has increased
2000
4000
6000
8000
10000
12000
2009 2010 2009 2010 2009 2010
Estonia Latvia Lithuania
Source: SEB estimates
Financial assets structure and dynamics(in million euros)
Other financial assets
Pensions and life insurance savings
Deposits
Time deposits losing their attractiveness
Households deposits during the year 2010
increased in all three countries. However in all the
three growth was registered in demand deposits
rather than time deposits. The most significant
growth was observed in the last quarter. Larger
inflows into residents accounts were typical of the
last month of the year. It signals about the year-end
bonuses back again, also money transfers by those
who work abroad and send money home for
Christmas.
6/18
8/7/2019 Baltic Household Outlook: Little change in household income 2011
7/18
Lithuania
Latvia
Estonia
Time deposits lost their attractiveness due to low
interest rates. The correlation between the time
deposit interest rates and the deposited amounts is
high. As the interest rates kept going down, some
people choose to keep their funds in current
accounts or look for other investment
opportunities with higher yields, or even spend
their money on a major purchase.
Baltic Household Outlook April 2011
1000
1500
2000
2500
3000
Source: Bank of Latvia
Household deposits in Latvia(in million euros)
Jun-2008
Dec-2008
Dec-2009
Dec-2010
Demand
Term&savings
Household deposits in Lithuania(in million euros)
2000
3000
4000
5000
6000
Source: Bank of Lithuania
Jun-2008
Dec-2008
Dec-2009
Dec-2010
Demand
Term&savings
1400
1700
2000
2300
2600
Source: Bank of Estonia
Household deposits in Estonia(in million euros)
Jun-2008
Dec-2008
Dec-2009
Dec-2010
Demand
Term&savings
Still cautious regarding borrowing
Dynamics of financial obligations was also
different. Loan portfolios of Lithuanian and
Latvian households shrank by 5.3 percent each.
Estonias households decreased their liabilities by
3.3 per cent. However, since the peak of the credit
cycle (December 2008), the decrease was the largest
in Latvia (10 per cent), followed by Lithuania (9 per
cent), and the lowest in Estonia (6 per cent).
Consumer loans in particular have fallen parti-
cularly sharply. Housing loans account for more
than four fifths of the outstanding household loans,
so their growth rates are very similar to the overall
portfolio.
-10,0%
-5,0%
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
4Q20
08
1Q20
09
2Q20
09
3Q20
09
4Q20
09
1Q20
10
2Q20
10
3Q20
10
4Q20
10
Source: Central Banks
Household loan portfolio changes (y-o-y)
7/18
8/7/2019 Baltic Household Outlook: Little change in household income 2011
8/18
Anyway, all the above changes are the first signals
of rising confidence in the future and improving
financial situation. According to the data provided
by SEB bank (Lithuanian) almost all borrowers (95-
99 per cent) who obtained new loans in 2009-2010
timely pay loan installments, i.e., no payments are
overdue for at least one day.
Decreasing pessimism may be observed in
households financial behavior. However, changes
are rather slight and related only to such
households who keep deposits in financial
institutions.
Baltic Household Outlook April 2011
The volume of newly granted loans is still lower
than the total loan repayments by private
individuals and also loan write-offs by commercial
banks. Although interest in housing loans in the
second half of 2010 has improved. In Lithuania,
during the last quarter of 2010, housing loan
portfolio slightly increased (by 0.04 per cent).
However, the amounts granted are small
compared with those issued during the credit
boom. The main reasons for modest credit volumes
are the residents falling incomes and peoples
reluctance to assume new burden of debt.
8/18
8/7/2019 Baltic Household Outlook: Little change in household income 2011
9/18
LATVIA
In 2010 the total income continued to decline losing
approximately 10 per cent year on year. The labour
market is not recovering fast enough to be able toabsorb the vast numbers of jobseekers;
nevertheless since the 1st quarter of 2010, when
unemployment reached the peak, it has started to
decline as the number of employed persons has
grown together with the total wages and salaries
fund. The number of employed people had risen by
37 thousand compared with 1st quarter. At the
same time, the number of jobseekers had dropped
below 200 thousand by the 4th quarter 193.2
thousand people or 17.2 per cent of the
economically active population were jobless.Unemployment statistics is partially improved due
to the decreasing number of economically active
people. Scarcity of jobs in Latvia drives people out
of the country or makes them loose hope to find
work at all. In Q4 of 2010 there were 55.8 thousand
people who had given up the hope of working
again or 11.6 thousand more, year on year. The
rising number of the long-term jobless and
hopeless people also reflects structural unemploy-
ment problem.
Registered unemployment after standing at thelevel of 14.5 per cent for several months most
probably will start falling in spring yet the decrease
will not be fast. Improvement in the labour market
will be slow due to the rising taxes and tariffs,
government expenditure cuts, consolidation that
will lead to slashing more jobs in the public sector
as well as the price rise of various raw materials.
The unemployment statistics will gradually
improve, also due to emigration, as the people of
Latvia will be able to choose new destinations (e.g.
Germany will open its labour market) in their questof work and income.
spend up to 23.6 per cent of their income for food,
16.3 per cent for housing and 13.3 per cent for
transport, these three largest expense items
amounting in total to 53.2 per cent. The survey of
the households welfare conducted by the Central
Statistical Bureau shows that the rising food prices
is one of the main reasons of the households
deteriorating welfare. If at the beginning of 2010 it
was the shrinking wages and salaries that made life
harder, in the second half of the year, as the prices
for the essential goods soared, the households were
forced to economize on food, buying less, and
cheaper or discounted food products.
Baltic Household Outlook April 2011
Incomes shrink, economic recovery largely unnoticed
Rising costs influence consumptionConsumer prices have returned to the peak
reached in March 2009. Historically highest prices
are now seen in several groups of goods and
services, including food products (e.g. dairy
products, fish, cereals, fruit, soft beverages),
alcohol and tobacco, transport (fuel prices), as well
as education.
The prices of the first necessity products and
services over the year have grown considerably.
Food prices have gained on average 8 per cent,
housing expenses 6 per cent, transport 7 per
cent, thus the share of these costs in the total
household budget has grown. The households
Income of households
0
50
100
150
200
250
300
350
400
1Q07
2Q07
3Q07
4Q07
1Q08
2Q08
3Q08
4Q08
1Q09
2Q09
3Q09
4Q09
1Q10
2Q10
3Q10
4Q10
0
300
600
900
1200
1500
1800
2100
2400
Source: CSPAverage net wage (EUR)
Average pension (EUR)
Overall income of households in m EUR (RHS)
As opposed to 2009 when wages and jobs dropped
significantly, now the situation is better. After the
decline lasting for six consecutive quarters in the
last quarter of 2010 average gross wage rose 3.4 percent compared with Q4 of 2009. Net wages due to
the rise of the personal income tax and the smaller
non-taxable minimum income was still negative in
2010, yet this year net wages may see some
percentage rise. Average pay rise this year may
reach 4-5 per cent. This year the residents incomes
will be bigger than in 2010 yet their expenses will
grow, too, due to the rising prices.
9/18
8/7/2019 Baltic Household Outlook: Little change in household income 2011
10/18
Breakdown of financial assets
0%
20%
40%
60%
80%
100%
IVQ 2008 IVQ 2009 IVQ 2010
Pillar II pension funds
Life insurance and private pension savings
Financial instruments
Deposits
In 2011 the rising food and housing prices will be
one of the burning issues. Various food product
prices will increase differently, therefore the
consumers will focus on cheaper products. The
households budgets will perceive the rising
expenses for electricity, natural gas and in autumn
also thermal energy. At least half of all households
will feel the direct influence of the new electricity
tariffs. The electricity tariffs together with the hike
of excise tax on fuel and natural gas in June-July
will deal a double blow to the households: directly- with the rising rates and bills - and indirectly
through the increasing prices of goods and
services. The more expensive electric energy
(electricity tariffs will go up by approximately 30
per cent for small and medium enterprises who by
electricity in the regulated market) will push the
producers costs up and after some time will be
reflected in consumer prices. The changes in tariffs
and taxes will hit hardest those households who
live in privately owned houses heated by natural
gas or electricity and drive cars with petrol engines.
Although this tariff and tax rise was targeted at
affluent residents who can afford to live more
comfortably, e.g. in a private house, in reality the
less well-to-do families with children in whose
budget the transport and housing expenses make a
big portion will face bigger expenses.
Financial safety cushion has increased
The financial assets (bank deposits, financial
instruments, private pensions and insurance
products as well as Tier 2 pension plans) increased
by 418 million to 6.095 billion euros. The largestincrease of assets was seen in Tier 2 pensions 176
million euros. Besides, approximately 47 per cent
of pension amount increase was earned by the
pension managing companies. The next biggest
group were household deposits (EUR 108 million
up) and financial instruments (EUR 88 million up).
Long-term savings (private pensions and life
insurance savings) also were positive over the
year the portfolio grew by 46 million euros.
Percentagewise, the largest growth in 2010 was
registered in households financial instrumentsportfolio 23.5 per cent up. Tier 2 pension capital
has risen by 17.5 per cent. The total amount of
financial assets (including Tier 2 pensions) has
reached its highest value so far, whereas, excluding
Tier 2 pension capital, the total amount of the
households financial assets at the end of 2010 was
only slightly smaller than in Q3 of 2008 when therecord volume was registered.
Baltic Household Outlook April 2011
Consumer price changes (per cent)
-20,0%
-10,0%
0,0%
10,0%
20,0%
30,0%
40,0%
Source: CSP
2011 II compared to 2008 II
2011 II compared 2009 II
Food
Alcohol,tobacco
Clothingandfootwear
Housing
Householdequipment
Healthcare
Transport
Communication
Recreation,culture
Education
Hotels,restaurants
Other
Share of the first necessitygoods and services in household expenses
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0%
Source: CS P
Food Housing Transport
2005
2006
2007
2008
2009
2010
2011
Source: SEB estimates
10/18
8/7/2019 Baltic Household Outlook: Little change in household income 2011
11/18
Residents reduce their liabilities; reluctant to assume new ones
Over the year SEB Pension Fund had signed 2886
new private pension agreements whereas SEB Life
Insurance signed 9307 new insurance policies,
which was only slightly less than in 2009. Due to the
shrinking employers contributions to Tier 3
pensions of their employees the total amount of
contributions in 2010 were less than in 2009. Thenumber of active participants of pension plans
(those who made contributions themselves or their
employers did it) decreased whereas the number of
passive participants (those who had made no
contributions lately and had not reached the
retirement age yet) grew. Regarding the life
insurance savings, in 2010 the amount of signed
policies rose compared with 2009. A bigger number
of people last year chose the unit-linked life
insurance savings these policies accounted for
more than 20 per cent of the underwritten lifeinsurance premiums. Although peoples risk
appetite over the last years has increased, generally
households have low risk tolerance and tend to
choose safer investment projects.
The households financial liabilities since Q4 2008
have continued to shrink; over the year fell by 459
million to 8.156 billion euros. The volume of newly
granted loans to households is still smaller than the
total amounts repaid by private individuals on
their outstanding loans and also loan write-offs of
commercial banks. Consequently, the total amount
of loans issued to households in 2010 decreased by
5.3 per cent (approximately 5 per cent drop was
registered in 2009). Consumer loans are fallingfaster percentagewise than the volume of housing
loans in 2010 consumer loans dropped by 9 per
cent while housing loans were 4.5 per cent down.
Baltic Household Outlook April 2011
Deposits less attractive due to low rates
Households deposits during this year have grown
by 2.7 per cent. At the end of 2010 the total amount
of deposits reached the highest level sinceNovember 2008 staying behind the pre-crisis level
by approximately 9 per cent. The increase is mostly
in the demand deposits rather than in term
deposits. Over the year the volume of demand
deposits has increased by 21.9 per cent, whereas
term deposits have shrunk by 10.1 per cent.
The correlation between the term deposit rates and
the deposited amounts is very close indeed. As the
rates of term deposits in lats plummeted and
foreign term deposit interest rates kept going
down, some people chose to keep their funds incurrent accounts or look for other investment
opportunities with higher yields than the term
deposits, or even spend this money on a major
purchase. The short-term deposit rates have
dropped to their historically lowest levels whereas
the long-term deposit rates in lats and foreign
currencies the lowest levels since 2005. It is
notable also that the term deposit rates in lats are
lower than the rates for euro deposits, whereas a
year ago they were considerably higher. Further
fall of deposit interest rates is unlikely and in thesecond half of 2011 they may even slightly go up.
Dynamics of household deposits(EUR million)
0,00
300,00
600,00
900,00
1200,00
1500,00
1800,00
Demand deposits
Term deposits
Savings accounts Source: LB
Jan.09
Apr.09
Jl.09
Jan.10
Apr.10
Jl.10
Okt.10
Jan.11
Dynamics of household loans (per cent)
Source:FCMC
changes over previous quarter
changes YoY
-6,0%
-4,0%
-2,0%
0,0%
2,0%
4,0%
6,0%
8,0%
AQ2008
1Q2009
2Q2009
3Q2009
4Q2009
1Q2010
2Q2010
3Q2010
4Q2010
11/18
8/7/2019 Baltic Household Outlook: Little change in household income 2011
12/18
Although the interest in housing loans in the
second half of 2010 was revived, the amounts
granted are small compared with those issued
during the credit boom. The main reasons of
modest credit volumes are the residents falling
incomes, a big share of wages paid in envelopes
(the banks demand to disclose the borrowersofficial income) and the peoples reluctance to
assume new burden of debt.
Recession has changed the peoples priorities and
attitude to financial obligations therefore the
borrowers profile has changed too. According to
SEB banka data over the last five years average
housing loan amounts have decreased by more
than half (from approximately 70 thousand euros
in 2006 to 31 thousand euros in 2010). The maturity
of the loan has decreased too in 2010 housing
loans were granted for 14.4 years compared with
the average maturity of 17.7 years in 2006. The
borrowers often take loans for renovation of the
existing dwelling rather than for buying another
(bigger or newer) place of residence.
The first two months of 2011 show further decreasein the private individuals credit portfolio by 6.2
per cent compared with the same period in 2010. In
view of a number of factors that curb lending
(including the possible rise of interest rates), it is
most likely that the declining trend of the total
loans issued to households will continue in 2011,
yet toward the end of the year decline rate will
somewhat slow down.
Baltic Household Outlook April 2011
Financial vulnerability decreases
As the liabilities shrink and the savings grows the
households net financial assets has risen by 876
million euros. However, the households net
financial assets are still negative with liabilities
prevailing over assets. This negative margin at the
beginning of 2011 amounted to approximately 2.06
billion euros, although since the end of 2008 it has
been steadily decreasing (over two years the
financial balance of households has improved by
approx. 1.58 billion euros). As opposed to theprevious years, when the households debt burden
grew due to the fact that outstanding loans
decreased slower than incomes, this year the debt
burden (debt-to-income) is likely to decrease. The
debt burden may decrease both thanks to the rising
incomes and due to further decrease in the total
loan portfolio of private individuals.
The important factor influencing the borrowers
financial stability is the interest rates. The rise of
euro interest rates may make a negative impact on
the financial strength of the borrowers as the rise of
euro interest rate by a mere percentage point
means several tens of millions of lats in additional
expenses per year. The rise of the credit interest
rates in addition to the rise of food, housing and
transport prices will reduce the households
opportunities to put aside some money for savingstherefore this year a fast rise in financial assets of
households and positive financial balance can
hardly be expected.
Financial assets and liabilities of households (EUR million)
Financial assets
Deposits
Securities and financial instruments
Savings under life insurance agreements
and private pension funds*
Pillar II pension funds
Liabilities
Mortgage loans
Consumer loans
Other loansNet value of financial assets
* SEB banka estimatesSources: Bank of Latvia, FCMC, LIA, SEB dzvbas apdroinana
IVQ 2008
5 421
4 109
394
259
660
9 064
7 188
1 121
755-3 643
IIQ 2009
5 576
4 026
392
277
881
8 860
7 045
1 080
735-3 284
IVQ 2009
5 677
3 999
375
301
1 002
8 615
6 866
1 012
736-2 938
IIQ 2010
5 895
4 099
404
310
1 083
8 457
6 757
942
758-2 561
IVQ 2010
6 095
4 108
463
347
1 178
8 156
6 554
920
682-2 062
12/18
8/7/2019 Baltic Household Outlook: Little change in household income 2011
13/18
Q32008 Q42008 Q12009 Q22009 Q32009 Q42009 Q12010 Q22010 Q32010 Q42010
6
7
8
9
10
11
Increasing consumer confidence is followed by
changing household financial behaviour
Net financial value is still increasing due to
further increasing assets and decreasing
liabilities
However, borrowing for housing loans is more
active and these loans quality is very good
Composition of household financial assets is
still very conservative although forms of long-
term saving products became more trendy due
to low interest rates and stronger confidence in
future income
Back-on-track is mainly illustrated by re-gained
consumer confidence Consumer surveys show thatafter a sharp drop in 2008, the confidence level is
gradually rising since the very beginning of 2010.
LITHUANIA back on track
Baltic Household Outlook April 2011
2008 2009 2010 2011
-60
-50
-40
-30
-20
-10
0
Consumer confidence level
Source: Department of Statistics
The changes are rather slight, and the pessimists
would say that the changes are insignificant. In
general, the situation is still not satisfactory: the
unemployment rate still remains too high, the price
levels increase faster than income, lack of jobs and
low income push people to leave their country.
Although decreasing pessimism may be also
observed in households financial behaviour. Of
course, it is related only to such households who
have assets and keep thereof in financial
institutions.
More positive news came in the middle of the year
the unemployment rate stopped growing, the
average salary started to increase and consumption
also started to grow.
Number ofunemployed,thousands
Average salary,euros
324.2
463.9
311.3
477.8
Mid-year
2010End of
2010
Change,
%
-4
+3
Source: Department of Statistics
Following the dynamics of changes in net financial
assets of households, we may notice the
breakpoint in the last quarter of 2008, when a more
difficult period began. Value of financial assets
stopped collapsing and financial liabilities stopped
shrinking. Then the first priority was given to
safety. People tried to save as much as they can and
preferred to lower their debts to financial
institutions, as their prospects for future income,
due to galloping unemployment, were very
unclear.
Another break-even point, marking the end of the
forced savings is still ahead. The nearest change to
be observed assets will be related to increased
liabilities but nor to decreased assets.
Financial assets break-even point still ahead
Financial assets and liabilitiesof households (EUR billion)
Financial liabilitiesFinancial assets Source: SEB bankas
13/18
8/7/2019 Baltic Household Outlook: Little change in household income 2011
14/18
The largest growth of deposits in banks is
observed. During the second half of the year,
households accounts were replenished by 0.3 bn
EUR. Life insurance and pensions were the second
the most popular form of savings. Investment
funds showed positive performance results. Only
savings bonds, which were very popular 3 years
ago however became less popular due to lower
than expected results, showed negative results (i.e.,
inflows were lower by 0.12 bn EUR compared to
outflows).
Composition of financial assets still very conservative...
Baltic Household Outlook April 2011
The most significant increase in deposits was
noticed in December. Such seasonality may be
noticed every year, although in the years 2008 and
2009 it was lower.
-150
-100
-50
0
50
100
150
200
250
300295
12
51 48
-118
Deposits Investmentfunds
Life insurance
and privatepensions
II pillarpension
funds
Bonds
Households new savings (EUR million, 2H2010)
The level of deposits growth in December of the
year 2010 is still lower than pre-crisis levels of the
years 2005, 2006 or 2007. However it signals about
the yearend bonuses back again, also money
transfers by those who work abroad and send
money home for Christmas.
0
50
100
150
200
250
300
350
400
450
202
382
401 401
176
288305
2004
2005
2006
2007
2008
2009
2010
Change of deposits in December compared toNovember (EUR million)
Source: Bank of Lithuania
Nevertheless, term deposit portfolio is still
shrinking. The main reason is too low interest rates.
Interest rates on the most popular (up to 6 months)
term deposits make an average of 1 per cent, that is
lower than inflation forecast (according to SEBs
forecast 3.5 per cent next year). Only the volume
of deposits with the longer maturity (over 1 year) is
increasing. The above trend started in the
beginning of 2010 and got even faster at the
beginning of the year 2011. Although ECB rate hike
forecasts may stop said trend.
Long-term savings signal better perspective on the
financial situation and income in the future. As
investors who choose long-term investments (life
insurance, pension funds and mutual funds too)
must be prepared to freeze the money for longer
...although forms of long-term savings products became trendy
periods to get tax allowances and/or to wait for
more favourable time to sell the securities at a
profit.
Term deposits by maturity (EUR million)
up to 1 year
over 1 year
0
1000
2000
3000
4000
5000
6000
2008
2009
2010
2011
Source: Bank of Lithuania
Sources: Bank of Lithuania, LBA, ISC, CSD
14/18
8/7/2019 Baltic Household Outlook: Little change in household income 2011
15/18
The best illustration of the preparedness to freeze a
portion of income or savings is behaviour of those
who invest through insurance companies. At the
end of the year, payments into the insurance funds
increased threefold compared with the average
monthly payments. The level of new payments was
the same as in 2007.
This form is subsidized by income tax deductions
on condition that investment maturity makes at
least 10 years. So willingness to earn at least 15 per
cent (equivalent of tax deduction) was much
stronger than fear and willingness to keep cash on a
hand.
Baltic Household Outlook April 2011
Net inflows into investment funds (EUR million)
2007
2008
2009
2010
10,0
12,0
14,0
16,0
18,0
20,0
22,0
24,0
26,0
Source: Insurance Supervisory Commission
January
February
March
April
May
June
July
August
September
October
November
December
Credit portfolio started to decrease at the end of
2008 and such trend is still observed. However,
analysis of different types of loans shows that
decrease in the housing loan portfolio was the
slowest. During the last quarter of 2010, it slightly
increased (by 0.04 per cent).
Changes in borrowing behaviour
Anyway, all the above changes are the first signals
of increasing confidence in the future, however the
improvement is not clearly observed yet. Also we
may notice that a certain stagnation of household
consumption observed during the year 2009 has
ended.
Quarterly change s of loan portfolio
-8,0%
-6,0%
-4,0%
-2,0%
0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
Source: Bank of Lithuania
3Q2008
4Q2008
1Q2009
2Q2009
3Q2009
4Q2009
1Q2010
2Q2010
3Q2010
4Q2010
Consumer credits
Housing loans
Other
It would be too pessimistic to forecast a new
bubble, as repayment of the newly granted loans
(2009-2010) are very disciplined. According to SEB
Banks data almost all borrowers (95-99 per cent)
timely pay loan instalments, i.e., no payments
overdue for at least one day. So actually, loans are
granted only to those who ensure timely
repayments.
93,8%94,9%
93,5% 93,4%
92,0%
87,8%87,1%
89,1%
94,6%
98,5%
80%
82%
84%
86%
88%
90%
92%
94%
96%
98%
100%
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Source: SEB bankas
Share of customers making payments on timeby the year the loan was issued
1Q2008 3Q2008 1Q2009 3Q2009 1Q2010 3Q2010
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
Yearly household consumption changes (%)
Source: Department of Statisti cs
15/18
8/7/2019 Baltic Household Outlook: Little change in household income 2011
16/18
People got back to normal life, although the new
normality demonstrates that lower incomes still
persist. However the new features of behaviour can
be identified: during 2009 and 2010, the volumes of
purchase via post or via the Internet were
gradually rising, people have learned to find goods
and to buy such goods from other locations, i.e.,from abroad. Footprints of the Lithuanians to
Poland aiming to buy food, clothes, domestic
Baltic Household Outlook April 2011
appliances are still clearly visible. People have
learned how to find ways to cut their expenditures
and increase income by extending maturity of
deposits, profiting from tax allowance as they are
not so concerned about immediate availability of
cash . The above changes may also be deemed to be
positive changes although not of such scale that wewish to see.
Financial assets, liabilities and net asset value of households mEUR
Financial assets
Deposits
Bonds (Lithuanian corporate bonds
and Government bonds)
Equities (Lithuanian equities)
Units of investment funds offered
by the banks
Savings under life insurance agreements*
Pillar II pension funds
Liabilities
Mortgage loans
Consumer loans
Other loans
Net value of financial assets
2008
9136
7151
492
522
121
206
644
8740
6.055
1265
1420
396
2009
9994
7392
580
633
183
261
945
8362
6.027
1026
1309
1632
1H 2010
10096
7560
366
668
208
278
1016
8144
6007
929
1208
1952
2H 2010
10680
7856
241
879
264
323
1117
7917
5985
842
1090
2763* Source: SEB bankas
16/18
8/7/2019 Baltic Household Outlook: Little change in household income 2011
17/18
Estonian households have benefitted from the
latest favourable labour market developments.
The headline unemployment rate has fallen by
more than six percentage points from its peak in thefirst quarter of the last year with the second half of
2010 showing particularly strong recovery. The
number of the jobless has thus come down from 137
thousand to 93 thousand more than 30 per cent.
Year-on-year employment growth turned positive
in the last quarter of 2010. Compared with the peak
in the third quarter of 2008 there are still 67
thousand jobs lost (more than 10 per cent).
However, the total employment has rebounded by
approximately 7 per cent which has brought the
number of employed back to where it was in thethird quarter of 2009. By and large it seems that the
export-led recovery has reached the labour market
with somewhat greater vigour than we initially
expected. This means among other things that
employment gains are so far heavily skewed
towards manufacturing sector. This sector
contributed 2.5 percentage points to the growth
rate of total employment in the fourth quarter. To
the extent that total employment grew by 2.1 per
cent, it means that the other major activities are on
the aggregate still shedding labour.
Baltic Household Outlook April 2011
Stronger demand for workers has generated a
multi-speed labour market where excess demand
in some segments exists side by side with the excess
supply in other parts. All in all money wages areonce again drifting slightly upwards. The year-on-
year growth rate of the average nominal wage
turned positive already in the second quarter of the
last year (after having fallen for five consecutive
quarters). In the fourth quarter it rose already by
3.9 per cent, the sharpest upturn since the end of
2008. But inflation is still ahead of wage growth, so
that real earnings keep falling. The average real
wage has contracted since the last quarter of 2008
but the pace descent has slowed from 4.6 per cent at
the end of 2009 to 1.3 per cent a year later.Manufacturing was again the primary engine
behind the nominal wage growth throughout 2010,
but in the last quarter it was also strongly
supported by construction sector.
If labour market gives some reasons to cheer the
steady drop in real income notwithstanding then
the support from credit and money market is much
weaker. Consumers continue to dump debt. The
total outstanding loan balance of household sector
has shrunk form EUR 7.7bn at the peak of creditcycle (December 2008) to EUR 7.2bn in this
February (a cumulative decline of 6.5 per cent).
The year-on-year growth rate plunged below zero
in the middle of 2009 and the rate of contraction has
now stabilised around 3.3 per cent. Consumer
credits have fallen particularly sharply, their stock
is now 25 per cent lower than at the peak and the
double-digit rate of decline shows no signs of
abating. The housing loans account for more than
four-fifths of the outstanding household loans, so
that their time path and growth rates are verysimilar to the overall portfolio. The stock of
deposits held by households which over 2009 and
2010 grew only very sluggishly (it virtually ground
to a halt at the end of 2009), turned decisively up in
the lasts months of 2010. In February households
had EUR 4.3bn in their bank accounts (up from
EUR 4.0bn just four months earlier). The observed
upswing was primarily due to demand deposits,
the volume of which rose to EUR 2.1bn a more
than 10% increase from October of 2010.
ESTONIA
-20%
-10%
0%
10%
20%
03.98 09.00 03.03 09.05 03.08 09.10
50 0
60 0
70 0
80 0
Employment a nd unemployment
Source: Estonia Statisti cs
inthousands
Unemployment rate,% (LHS)
Y-o-Y employment growth (LHS)
Total employment (RHS)
17/18
8/7/2019 Baltic Household Outlook: Little change in household income 2011
18/18
On the whole, the willingness to consume iscrawling back, albeit from a very low level. Thus,the year-on-year growth rate of retail sales has beenabove zero since the last autumn; with this Januarybeing the only exception. The growth rate peakedin November at 6 per cent and has since then fallen
to 2 per cent in February as consumers take time togrow used to new bank notes and coins (althoughretailers say that the switchover-generatedbacklash has been weaker than initially feared).
The recovery is most visible in the car sales whichwere up by almost 60 per cent in February,although here the base effect had a particularlylarge impact. Although the passenger car sales asmeasured by new registrations are have indeedrecoiled from their most depressed levels in 2009,they are still barely a third what they were in thebest months of 2007 and 2008. But the car dealers
claim that they have hit the bottlenecks, as the
Baltic Household Outlook April 2011
unprecedented downturn has dealt a severe blowto the lean supply chains of car manufac-turers.
Consumer confidence which improved rapidlyfrom the spring of 2009 to the summer of 2010 hassince then fluctuated around a more or less stable
level. The same applies to the unemploymentexpectations most of the surveyed do not seem toexpect further rapid labour market improvements.As regards prices, inflationary expectations havealso stabilised, after having surged in the first halfof 2010. Hence we seem to have reached a stagewhere the further developments in householdsector as in the rest of the economy are heavilydependent on balance of payments flows.
Although the export recovery has beenexceptionally strong, current account surpluseshave not been large enough to cover persistently
large financial account shortfalls. If these trendscontinue, the associated drain of domestic liquiditymight nip the incipient revival of domestic demandin its bud.
Household loans and deposits
0
2
4
6
8
10
0 4.9 8 1 2.9 9 0 8.0 1 0 4.0 3 1 2.0 4 0 8.0 6 0 4.0 8 1 2.0 9
-20
0
20
40
60
80
Loans (LHS) Deposits (LHS)
Loans (RHS) Deposits (LHS)Source: Estonia Statistic s
EURbn
y-o-ygrowthrate,&
-60
-30
0
30
60
90
Consum er confidence
Unemployment expectations
Inflation expectations
Consumer survey results
Source: Estonia Statistic s
01.02
11.02
09.03
07.04
05.05
03.06
01.07
11.07
09.08
07.09.
05.10
03.11
netbalan
ceofrespondents,%
* Source: FSA
Financial assets, liabilities and net asset value of households mEUR
Financial assets
Domestic investment funds
Pension funds
Other
Private portfolios
Demand deposits
Time deposits
Liabilities (loans)
Net value of financial assets
IVQ 2008
4 192
70
792
121
83
1 399
1 725
7 629
-3 438
IIQ 2009
4 875
64
920
147
58
1 508
2 179
7 502
-2 626
IVQ 2009
5 048
70
1 022
319
64
1 489
2 083
7 412
-2 364
IIQ 2010
5 272
70
1 073
351
70
1 770
1 936
7 240
-1 968
IVQ 2010
5 739
77
1 163
256
58
2 077
2 109
7 244
-1 505
SEB 2011This edition is intended for general circulation only and does not constitute a personal recommendation. The information in this document was obtained from sourc es believed tobe reliable but its accuracy or completeness cannot be guaranteed Any opinions expressed herein are given in good faith but are subject to c hange without notice