Balraj Project

7/21/2019 Balraj Project

1/65

PROJECT REPORT

On

Study on Marketing Strategies Related to Mutual Fund atStudy on Marketing Strategies Related to Mutual Fund atKarvy stock broking ltd.Karvy stock broking ltd.

A Training report submitted in the partial fulfillment of the requirement of the degree of

BBA (BACHELOR OF BUSINESS ADMINISTRATION)

BABA FARID COLLEGE, DEON (BATHINDA)

SUBMITTED BY:

BALRAJ SINGH

BBA 6thSem

UNIUE ID: !!""6!!##

1


2/65

AC$NO%LEDGEMENT

I have prepared this project with the help of the many persons

working in the organization. I collected primary data from the personnel

department but secondary and supporting data was provided by many others.

A project work is never the work of a one person; rather it is a

combination of ideas, suggestions, views & contribution involving various folks.

I want to thank several people for their professional assistance. hey

devoted their precious time and rendered generous support for my research and

writing.

I also want to thank all the person of the personnel department who

gave their full support in completing my project. All the persons mentioned above

not only helped me but also provided guidance for completing the project by their

vast e!perience and professional attitude.

I shall ever remain thankful to them and e!press my sincere gratitude

2


3/65

DECLARATION

I declare that the summer training project report submitted to my college BABA FARID

COLLEGE&In partial fulfillment for the degree of bachelor of business administration

on Study on Marketing Strategies Related to Mutual Fund at Karvy stock brokingStudy on Marketing Strategies Related to Mutual Fund at Karvy stock brokingltd.ltd.

$AR'Y is a result of my own work under continuous guidance and kind co-operation

of our college faculty member I hae not submitted this training report to any other

uniersity for the award of degree!

BALRAJ SINGH

BBA 6th Sem

UNIUE ID: !!""6!!##

"


4/65

TABLE OF CONTENTS

S*& N+& C+ntent P-.e N+&

1 #$A%T&'-1

#()%A*+ %'(,I&

1-1.

2 #$A%T&'-2

I*T'(/0#TI(* T( %'(T

1-"3

" #$A%T&'-"

(4TI5&6 (, T$& 6T0/+

"7-"8

3 #$A%T&'-3

'&6&A'#$ )&T$(/((9+

":-31

11 #$A%T&'-7

/ATA A*A+6I6 A*/ I*T&'%'&TATI(*

32-72

12 #$A%T&'-8

,I*/I*96

7"-73

1" #$A%T&'-:

'())&*/ATI(*6 ; #(*#06I(*

77-78

17 #$A%T&'-.

4I4I(9'A%$+

7:-7.

18 A**&


5/65

CHAPTER/!INTRODUCTION TO THE

COMPANY

>A'5+? is a premier integrated financial serices proider? and ranked among the top

fie in the country in all its business segments? serices oer 2@ million indiidual

inestors in arious capacities? and proides inestor serices to oer "@@ corporates?

comprising the whos who of #orporate India! >A'5+ coers the entire spectrum of

financial serices such as 6tock broking? /epository %articipants? /istribution of

financial products like mutual funds? bonds? fiBed deposit? )erchant 4anking ;

#orporate ,inance? Insurance 4roking? #ommodities 4roking? 'ealty 6erices? %ersonal

,inance Adisory 6erices? placement of equity? I%(s? among others! >ary has a

professional management team and ranks among the best in technology? operations? andmore importantly? in research of arious industrial segments!

HISTORY OF $AR'Y

7


6/65

The birth of >ary was on a modest scale in 1.1! It began with the ision and enterprise

of a small group of practicing #hartered Accountants who founded the flagship company

C>ary #onsultants imited! De started with consulting and financial accounting

automation? and cared inroads into the field of registry and share accounting by 1.7!

6ince then? we hae utiliEed our eBperience and superlatie eBpertise to go from strength

to strengthCto better our serices? to proide new ones? to innoate? diersify and in the

process? eoled >ary as one of IndiaFs premier integrated financial serice enterprise!

Thus oer the last 2@ years >ary has traeled the success route? towards building a

reputation as an integrated financial serices proider? offering a wide spectrum of

serices! And we hae made this journey by taking the route of quality serice? path

breaking innoations in serice? ersatility in serice and finallyCtotality in serice!(ur highly qualified manpower? cutting-edge technology? comprehensie infrastructure

and total customer-focus has secured for us the position of an emerging financial serices

giant enjoying the confidence and support of an eniable clientele across dierse fields in

the financial world!

(ur alues and ision of attaining total competence in our sericing has sered as the

building block for creating a great financial enterprise? which stands solid on our

fortresses of financial strength - our arious companies!

Dith the eBperience of years of holistic financial sericing behind us and years of

complete eBpertise in the industry to look forward to? we hae now emerged as a premier

integrated financial serices proider!

And today? we can look with pride at the fruits of our mastery and eBperience G

comprehensie financial serices that are competently segregated to serice and manage

a dierse range of customer requirements!

As the flagship company of the >ary 9roup? >ary #onsultants imited has always

8


7/65

remained at the helm of organiEational affairs? pioneering business policies? work ethic

and channels of progress!

$aing emerged as a leader in the registry business? the first of the businesses that we

entured into? we hae now transferred this business into a joint enture with

#omputershare imited of Australia? the worldFs largest registrar! Dith the adent of

depositories in the Indian capital market and the relationships that we hae created in the

registry business? we beliee that we were best positioned to enture into this actiity as a

/epository %articipant! De were one of the early entrants registered as /epository

%articipant with *6/ H*ational 6ecurities /epository imited? the first /epository in

the country and then with #/6 H#entral /epository 6erices imited! Today? we

serice oer 8 lakhs customer accounts in this business spread across oer 27@citiesJtowns in India and are ranked amongst the largest /epository %articipants in the

country! Dith a growing secondary market presence? we hae transferred this business to

>ary 6tock 4roking imited H>64? our associate and a member of *6&? 46& and

$6&!

IT en-01e2 e*345e

(ur Technology 6erices diision forms the ideal platform to unleash our technology

initiaties and make our presence felt on the Internet! (ur past achieements include

many quality websites designed? deeloped and deployed by us! De also possess our own

web hosting facilities with dedicated bandwidth and a state-of-the-art serer farm Hdata

center with serices functioning on a ariety of operating platforms such as Dindows?

6olaris? inuB and 0niB!

The corporate website of the company? www!kary!comK? gies access to in-depth

information on financial matters including )utual ,unds? I%(s? ,iBed Income 6chemes?

Insurance? 6tock )arket and much more! A link called L'esource #enterF? deoted solely

to research conducted by our team of eBperts on arious financial aspects like L6ector

:


8/65

'esearchF? deals eBclusiely with in-depth analysis of the key sectors of the Indian

economy! 4esides? a host of other links like L)y %ortfolioF which acts as a personaliEed

and customiEed financial measure? makes this site eBtremely informatie about

inestment options? market trends? news as also about our company and each of the

serices offered here!

6tock 4roking 6erices M /istribution of ,inancial %roductsM /epository %articipants M

Adisory 6erices M 'esearchM %riate #lient 9roup

)ember - *atio nal 6tock &Bchange H*6&? The 4ombay 6tock &Bchange H46&? and

The $yderabad 6tock &Bchange H$6&!

>ary 6tock 4roking imited? one of the cornerstones of the >ary edifice? flows freely

towards attaining dierse goals of the customer through aried serices! #reating a

plethora of opportunities for the customer by opening up inestment istas backed by

research-based adisory serices! $ere? growth knows no limits and success recogniEes

no boundaries! $elping the customer create waes in his portfolio and empowering the

inestor completely is the ultimate goal!

STOC$ BRO$ING SER'ICES

It is an undisputed fact that the stock market is unpredictable and yet enjoys a highsuccess rate as a wealth management and wealth accumulation option! The difference

between unpredictability and a safety anchor in the market is proided by in-depth

knowledge of market functioning and changing trends? planning with foresight and

choosing one;rsquoNs options with care! This is what we proide in our 6tock 4roking

serices!

.
http://www.karvy.com/aboutUs/ksbl.htm#SBS%23SBShttp://www.karvy.com/aboutUs/ksbl.htm#DFP%23DFPhttp://www.karvy.com/aboutUs/ksbl.htm#DP%23DPhttp://www.karvy.com/aboutUs/ksbl.htm#AS%23AShttp://www.karvy.com/aboutUs/ksbl.htm#Research%23Researchhttp://www.karvy.com/aboutUs/ksbl.htm#PCG%23PCGhttp://www.karvy.com/aboutUs/ksbl.htm#SBS%23SBShttp://www.karvy.com/aboutUs/ksbl.htm#DFP%23DFPhttp://www.karvy.com/aboutUs/ksbl.htm#DP%23DPhttp://www.karvy.com/aboutUs/ksbl.htm#AS%23AShttp://www.karvy.com/aboutUs/ksbl.htm#Research%23Researchhttp://www.karvy.com/aboutUs/ksbl.htm#PCG%23PCG


9/65

De offer serices that are beyond just a medium for buying and selling stocks and shares!

Instead we proide serices which are multi dimensional and multi-focused in their

scope! There are seeral adantages in utiliEing our 6tock 4roking serices? which are the

reasons why it is one of the best in the country!

De offer trading on a ast platform N *ational 6tock &Bchange? 4ombay 6tock &Bchange

and $yderabad 6tock &Bchange! )ore importantly? we make trading safe to the

maBimum possible eBtent? by accounting for seeral risk factors and planning

accordingly! De are assisted in this task by our in-depth research? constant feedback and

sound adisory facilities! (ur highly skilled research team? comprising of technical

analysts as well as fundamental specialists? secure result-oriented information on market

trends? market analysis and market predictions! This crucial information is gien as aconstant feedback to our customers? through daily reports deliered thrice daily N The %re-

session 'eport? where market scenario for the day is predicted? The )id-session 'eport?

timed to arrie during lunch break ? where the market forecast for the rest of the day is

gien and The %ost-session 'eport? the final report for the day? where the market and the

report itself is reiewed! To add to this repository of information? we publish a monthly

magaEine ;ldquoN>ary N The ,inapolis;rdquoN? which analyEes the latest stock market

trends and takes a close look at the arious inestment options? and products aailable in

the market? while a weekly report? called ;ldquoN >ary 4aEaar 4aatein;rdquoN? keeps

you more informed on the immediate trends in the stock market! In addition? our specific

industry reports gie comprehensie information on arious industries! 4esides this? we

also offer special portfolio analysis packages that proide daily technical adice on scrips

for successful portfolio management and proide customiEed adisory serices to help

you make the right financial moes that are specifically suited to your portfolio!

(ur 6tock 4roking serices are widely networked across India? with the number of our

trading terminals proiding retail stock broking facilities! (ur serices hae increasingly

offered customer oriented conenience? which we proide to a spectrum of inestors?

high-networth or otherwise? with equal dedication and competence!


10/65

4ut true to our spirit? this success is not our final destination? but just a platform to launch

further enhanced quality serices to proide you the latest in conenient? customer-

friendly stock management!

(er the years we hae ensured that the trust of our customers is our biggest returns!

,actors such as our success in the &lectronic custody business has helped build on our

tradition of trust een more! #onsequentially our retail client base eBpanded ery fast!

To empower the inestor further we hae made serious efforts to ensure that our research

calls are disseminated systematically to all our stock broking clients through arious

deliery channels like email? chat? 6)6? phone calls etc!

(ur foray into commodities broking has been path breaking and we are in the process of

conerting eBisting traders in commodities into the more organiEed mainstream of trading

in commodity futures? both as a trading and risk hedging mechanism!

In the future? our focus will be on the emerging businesses and to meet this objectie? we

hae enhanced our manpower and reitaliEed our knowledge base with enhances focus on

,utures and (ptions as well as the commodities business!

DEPOSITORY PARTICIPANTS

The onset of the technology reolution in financial serices Industry saw the emergence

of >ary as an electronic custodian registered with N-t4+n-1 Se5*4t4e De7+4t+*8 Lt2

(NSDL) -n2 Cent*-1 Se5*4t4e De7+4t+*8 Lt2 (CSDL) in 1.! >ary set standards

enabling further comfort to the inestor by promoting paperless trading across the

country and emerged as the t+7 9 De7+4t+*8 P-*t4547-nt in the country in terms of

customer sericed!

1@


11/65

(ffering a wide trading platform with a dual membership at both *6/ and #/6? we

are a powerful medium for trading and settlement of dematerialiEed shares! De hae

established lie /%)s? Internet access to accounts and an easier transaction process in

order to offer more conenience to indiidual and corporate inestors! A team of

professional and the latest technological eBpertise allocated eBclusiely to our demat

diision including technological enhancements like 6%&&/-e? make our response time

quick and our deliery impeccable! A wide national network makes our efficiencies

accessible to all!

11


12/65

UTI MUTUL FUND

Int*+25t4+n

'44+n

To be the most %referred )utual ,und!

O* m44+n 4 t+ m-e UTI Mt-1 Fn2:

O The most trusted brand? admired by all stakeholders

O The largest and most efficient money manager with global presence

O The best in class customer serice proider

O The most preferred employer

O The most innoatie and best wealth creator

O A socially responsible organisation known for best corporate goernance

12
http://www.utimf.com/index.html


13/65

Gene4

anuary 13? 2@@" is when 0TI )utual ,und started to pae its path following the ision

of 0TI Asset )anagement #o! td! H0TIA)#? which was appointed by 0TI Trustee

#o? %t! td! for managing the schemes of 0TI )utual ,und and the schemes

transferredJmigrated from the erstwhile 0nit Trust of India!

0TIA)# proides professionally managed back office support for all business serices

of 0TI )utual ,und in accordance with the proisions of the Inestment )anagement

Agreement? the Trust /eed? the 6&4I H)utual ,unds 'egulations and the objecties of

the schemes! 6tate-of-the-art systems and communications are in place to ensure a

seamless flow across the arious actiities undertaken by 0TI),!

6ince ,ebruary "? 2@@3? 0TIA)# is also a registered portfolio manager under the 6&4I

H%ortfolio )anagers 'egulations? 1" for undertaking portfolio management serices!

0TIA)# also acts as the manager and marketer to offshore funds through its 1@@ P

subsidiary? 0TI International imited? registered in 9uernsey? #hannel Islands!

Aet Un2e* M-n-.ement

0TIA)# presently manages a corpus of oer 's! 8:?:. #roresQ as on "@th une 2@@

HsourceR www!amfiindia!com! 0TI )utual ,und has a track record of managing a

ariety of schemes catering to the needs of eery class of citiEens! It has a nationwide

network consisting 113 0TI ,inancial #entres H0,#s and 0TI International offices in

ondon? /ubai and 4ahrain! Dith a iew to reach to common inestors at district leel?

1 satellite office hae also been opened!

0TIA)# has a well-qualified? professional fund management team? which has been

fully empowered to manage funds with greater efficiency and accountability in the sole

interest of the unit holders! The fund managers are ably supported by a strong in-house

securities research department! To ensure inestorsF interests? a risk management

department is also in operation!

1"
http://www.amfiindia.com/http://www.amfiindia.com/


14/65

Re14-0414t8

0TI), has consistently reset and upgraded transparency standards! All the branches?

0,#s and registrar offices are connected on a robust IT network to ensure cost-effectie

quick and efficient serice! All these hae eoled 0TI), to position as a dynamic?

responsie? restructured? efficient and transparent entity? fully compliant with 6&4I

regulations!

*e5e43e2 08 UTI Mt-1 Fn2

0TI ), #*4# Award 2@@!!!more

0TI )utual ,und sweeps I#'A mutual fund Award 2@@!!!

0TI ), wins the 4est /ebt ,und $ouse Award!!!

9olden %eacock Innoatie %roductJ6erice Award-2@@.!!!

oyalty Awards - 2@@ !!!

ipper ,und Awards@-0TI )ahila 0nit-7 yrs!!!

ipper ,und Awards@-0TI )ahila 0nit-" yrs!!!

'eaderFs /igest Trusted 4rand 2@@.!!!

ipper ,und Awards - 9ulf 2@@.!!!

Top %erforming Infrastructure ,und - Income !!!

4rand loyalty Awards 2@@.!!!

,our I#'A : 6tar 9old Award!!!

,our I#'A 7 6tar Award!!!

I#'A )utual ,und Award 2@@:!!!

ipper ,und Awards 2@@:!!!

#'I6I-#*4#-T51.-)utual ,und of the year Award 2@@:!!!

I#'A )utual ,und Award 2@@8!!!

ipper ,und Awards!!!

#*4#-T51.-4*% %ar-ibas )utual ,und of the year Award 2@@8!!!

#*4#-T51.-4*% %ar-ibas )utual ,und of the year Award!!!

13


15/65

I#'A online )utual ,und AwardR 0TI *I,T+ I*/&< ,0*/ won the award for the

year 2@@3!!!

#*4# India )utual ,und of the +ear Award!!!

0TI *ifty IndeB ,und wins 9old at I#'A (nline!!!

0TI /ynamic &quity ,und wins 6iler at I#'A (nline!!!

0TI 9rowth 5alue ,und has been ranked by #'I6I!!!

In3etment Ph41++7h8

0TI )utual ,undFs inestment philosophy is to delier consistent and stable returns in the

medium to long term with a fairly lower olatility of fund returns compared to the broad

market! It beliees in haing a balanced and well-diersified portfolio for all the funds and a

rigorous in-house research based approach to all its inestments! It is committed to adopt and

maintain good fund management practices and a process based inestment management!

0TI )utual ,und follows an inestment approach of giing as equal an importance to asset

allocation and sectoral allocation? as is gien to security selection while managing any fund!

It combines top-down and bottom-up approaches to enable the portfoliosJfunds to adapt to

different market conditions so as to preent missing an inestment opportunity!

In terms of its funds performance? 0TI )utual ,und aims to consistently remain in the top

quartile is-S-is the funds in the peer group!

)umbai

1st,eb 2@@"

17


16/65

S7+n+*

Three leading public sector banks G 4ank of 4aroda? %unjab *ational 4ank and 6tate

4ank of India and ife Insurance #orporation of India HI#? the largest public financial

inestment institution and life insurer in India are the sponsors of 0TI )utual ,und!

B-n +; B-*+2-:/

4ank of 4aroda is a commercial bank performing actiities in terms of 4anking

#ompanies HAcquisition and Transfer of 0ndertakings Act 1:@ under which the

0ndertaking of the 4ank was taken oer by the #entral 9oernment! /uring the period

since inception? it has always maintained its practice of sound alue based banking to

emerge as one of the premier public sector 4anks of the country today! It has a track

record of uninterrupted profits since inception in 1@.! The financial strength of the 4ank

and its long tradition of efficient customer serice are drawn substantially from the

eBtensie reach of its 2:"2 strong branch network Has of "1!@"!2@@: coering almost

eery 6tate and 0nion Territory in the #ountry! The 4ank is also one of the few Indian

4anks with a formidable presence oerseas with 3@ branches! Thus? the total branch

network is 2?::2 as at "1!@"!2@@:!

L4;e In*-n5e C+*7+*-t4+n +; In24-

ife Insurance #orporation of India HI# is amongst the largest insurance companies in

the world? with 2@3. branches and haing a ,und siEe of 's!-7?8@?.@8!"" crore!

Pn


17/65

promote the welfare of the people? in conformity with the policy of the 6tate towards

securing the principles laid down in clause Hb and Hc of Article " of the #onstitution of

India and for matter connected therewith or incidental therein! As on "1!@"!2@@: %unjab

*ational 4ank has 37" domestic offices including 321 eBtension counters? 2 subsidiaries

and a deposit siEe of 's!1? "?.8@ crores!

St-te B-n +; In24-:

The 6tate 4ank of India is the largest public sector bank in India with 71: branches in

India and ." offices in "2 countries worldwide! In addition to this? 64I also has 21

subsidiaries!

The sponsors are not responsible nor liable for any loss resulting from the operation of

the scheme beyond the contribution of an amount of 's!1@?@@@J- made by them towards

setting up of the )utual ,und!

1:


18/65

0TI Asset )anagement #o! td! H0TIA)# is a company incorporated under The

#ompanies Act? 178!

0TIA)# was appointed as the Asset )anagement #ompany of the 0TI )utual ,und in

terms of the Inestment )anagement Agreement eBecuted between 0TI Trustee #o! td!

and 0TIA)# on /ecember ? 2@@2! 0TIA)# was registered by 6&4I to act as the asset

management company for 0TI )utual ,und ide its letter of anuary 13? 2@@"!

The paid up capital of 0TIA)# has been subscribed equally by four sponsorsR 6tate 4ank of

India? ife Insurance #orporation of India? 4ank of 4aroda and %unjab *ational 4ank!

0TIA)#? apart from managing the schemes of 0TI )utual ,und? also manages the schemes

transferredJmigrated from the erstwhile 0nit Trust of India? in accordance with the proisions

of the Inestment )anagement Agreement? the Trust /eed? the 6&4I H)utual ,unds

'egulations and the objecties of the schemes!

0TIA)# has also entered into a serice agreement with the Administrator of the 6pecified

0ndertaking of the 0nit Trust of India H600TI to proide them with back office support for

business processes!

0TIA)# is also a registered %ortfolio )anager under the 6&4I H%ortfolio )anagers

'egulations? 1" since ,ebruary "? 2@@3 for undertaking portfolio management serices!

S0424-*4e

0TI International td! H0TII is a 1@@P subsidiary of 0TIA)#? registered in 9uernsey?

#hannel Islands? which acts as the manager to offshore funds and markets these offshore

funds abroad! Towards eBpansion of its actiities? 0TII has signed a joint enture

agreement with 6hinsei 4ank td! of apan to set up 0TI International H6ingapore %t! td!

0TII is focussed on inestment management and distribution of financial products in the

6outh &ast Asian region! 0TII also manages funds inesting in other jurisdictions!

0TI 'etirement 6olutions td! H0TI'6? is a 1@@P subsidiary of 0TIA)# which was

incorporated in /ecember? 2@@: and started operations w!e!f! )arch? 2@@.! 0TI'6 has been

1.


19/65

set up to carry out the operations as a %ension ,und )anager under the *ew %ension

6ystem set up by %ension ,und 'egulatory and /eelopment Authority H%,'/A!

0TI'6 was initially appointed by the *%6 to manage the pension funds of the goernment

employees! In )arch? 2@@? the #ompany has also been appointed by *%6 for management

of pension funds for non-goernment employees!

RELIANCE MUTUAL FUND

'eliance )utual ,und H'), is one of IndiaFs leading )utual ,unds? with Assets 0nder

)anagement HA0) of 's! "?7"2 crore HA0) as on 2th ,eb @. and an inestor baseof oer 87!:" akhs! 'eliance )utual ,und? a part of the 'eliance - Anil /hirubhai

Ambani 9roup? is one of the fastest growing mutual funds in the country! '), offers

inestors a well-rounded portfolio of products to meet arying inestor requirements and

has presence in 117 cities across the country! 'eliance )utual ,und constantly endeaors

to launch innoatie products and customer serice initiaties to increase alue to

inestors! 'eliance )utual ,und schemes are managed by 'eliance #apital Asset

)anagement imited!? a subsidiary of 'eliance #apital imited? which holds "!":P of

the paid-up capital of '#A)? the balance paid up capital being held by minority

shareholders!'eliance #apital td! is one of IndiaFs leading and fastest growing priate

sector financial serices companies? and ranks among the top " priate sector financial

serices and banking companies? in terms of net worth! 'eliance #apital td! has interests

in asset management? life and general insurance? priate equity and proprietary

inestments? stock broking and other financial serices!

1


20/65

About 0s

HDFC Aet M-n-.ement C+m7-n8 L4m4te2 (AMC)

$/,# Asset )anagement #ompany td HA)# was incorporated under the #ompanies

Act? 178? on /ecember 1@? 1? and was approed to act as an Asset )anagement

#ompany for the $/,# )utual ,und by 6&4I ide its letter dated uly "? 2@@@!

The registered office of the A)# is situated at 'amon $ouse? "rd ,loor? $!T! %arekh

)arg? 18? 4ackbay 'eclamation? #hurchgate? )umbai - 3@@ @2@!

In terms of the Inestment )anagement Agreement? the Trustee has appointed the $/,#

Asset )anagement #ompany imited to manage the )utual ,und! The paid up capital

of the A)# is 's! 27!181 crore!

ICICI PRU& MUTUL FUND

I#I#I %rudential mutual fund is a joint enture between I#I#I 4ank? a premier financialpowerhouse? and %rudential plc? a leading international financial serices group

headquartered in the 0nited >ingdom! I#I#I %rudential was amongst the first priate

sector insurance companies to begin operations in /ecember 2@@@ after receiing

approal from Insurance 'egulatory /eelopment Authority HI'/A!

I#I#I %rudentials capital base stands at 's! 2@!28 billion with I#I#I 4ank and %rudential

plc holding :3P and 28P stake respectiely! ,or the past fie years? I#I#I

%rudential has retained its position as the *o! 1 priate life insurance in the country?with the wide range of fleBible products that meet the needs of the Indian customer at

eery step in life! In the first quarter of financial year 2@@8-@: we hae cross the new

milestone of insuring the lies of more than 2!7 million police holders! Today our

nation-wide team comprises of oer 7.@ offices? oer 2"3@@@ adisorsN and 22 bank

assurance partners!

2@
http://images.google.co.in/imgres?imgurl=http://www.icicipruamc.com/stat/img/headerfooter/header.gif&imgrefurl=http://www.icicipruamc.com/asp/amc/contactus/body.asp%3Fbranch%3DBangalore%2520(Malleshwaram)&usg=__3CPKRqFQAcKWb8pWxLO5ihzo8No=&h=112&w=331&sz=8&hl=en&start=12&um=1&tbnid=aGsRSm4VRFdSYM:&tbnh=40&tbnw=119&prev=/images%3Fq%3Dicici%2Bpru%2Bmutul%2Bfund%26hl%3Den%26rlz%3D1G1GGLQ_ENIN334%26sa%3DG%26um%3D1http://images.google.co.in/imgres?imgurl=http://img1.moneycontrol.com/images/entitygame/big/HDFC_Mutual_Fund_300.jpg&imgrefurl=http://www.moneycontrol.com/connections/UTI_Mutual_Fund/393418/393378&usg=__G_m0uN5s9WgxKvSQ-FSzBV87ucs=&h=360&w=300&sz=9&hl=en&start=1&um=1&tbnid=oZJ-DAr0YQu1YM:&tbnh=121&tbnw=101&prev=/images%3Fq%3DHDFC%2Bmutul%2Bfund%26hl%3Den%26rlz%3D1G1GGLQ_ENIN334%26um%3D1


21/65

I#I#I %rudential is also the only priate life insurer in India to receie a *ational Insurer

,inancial 6trength rating of AAA HInd from ,itch ratings! The AAA rating is the

highest rating? and is a clear assurance of I#I#I %rudentials ability to meet its

obligations to customers at the time of maturity or claims! This rating is determined

after a thorough eolution of companyFs financial processes? risk management

framework ? product miB ? market share? etc! (er the past fie years

De hae paid oer 21@@ claims amounting to more then 's 28 crore and taken seeral

step to assure customers of quick and smooth claims process !,or the past fie years?

I#I#I %rudential has retained its position as the *o! 1 priate life insurer in the

country? with a wide range of fleBible products that meet the needs of the Indian

customer at eery step in life! De hae once again maintained our leadership position

with a "2P market share amongst the priate life insurance companies H figure as of

=uarter 1?finantial year 2@@8-@:

21


22/65

)A'>&T 6$A'& (, I#I#I %'0/&*TIA

/I6T'I40TI(*

I#I#I %rudential has one of the largest distribution networks amongst priate life insurers

in India with a network of oer 2"3?@@@ adisors? and haing commenced operations in

2:1 cities and towns in India? stretching from 4huj in the west to 9uwahati in the east?

and ammu in the north to Triandrum in the south!

The company has 22 bank assurance partners? haing tie-ups with I#I#I 4ank? of India?

,ederal 4ank? 6outh Indian 4ank? ord >rishna 4ank? all regional rural banks sponsored

by 4ank of India? as well as some co-operatie banksN as well as oer 2@@ corporate

agents and brokers! It has also tied up with *9(s? ),Is and corporate for the

distribution of rural policies!

22


23/65

CHAPTER /"INTRODUCTION TO PROJECT

2"


24/65

MUTUAL FUND

A )utual ,und is a body corporate registered with 6&4I H6ecurities &Bchange 4oard of

India that pools money from indiidualsJcorporate inestors and inests the same in a

ariety of different financial instruments or securities such as equity shares? 9oernment

securities? 4onds? debentures etc! )utual funds can thus be considered as financial

intermediaries in the inestment business that collect funds from the public and inest on

behalf of the inestors! )utual funds issue units to the inestors!The appreciation of the

portfolio or securities in which the mutual fund has inested the money leads to an

appreciation in the alue of the units held by inestors!The inestment objecties outlined

by a )utual ,und in its prospectus are binding on the )utual ,und scheme! The

inestment objecties specify the class of securities a )utual ,und can inest in! )utual,unds inest in arious asset classes like equity? bonds? debentures? commercial paper and

goernment securities! The schemes offered by mutual funds ary from fund to fund! 6ome

are pure equity schemesN others are a miB of equity and bonds! Inestors are also gien the

option of getting diidends? which are declared periodically by the mutual fund? or to

participate only in the capital appreciation of the scheme!

TYPES OF MUTUAL FUNDS

Mt-1 ;n2 -*e 51-4;4e2 4n the ;+11+=4n. m-nne*:

(-) On the 0-4 +; O04t8 Fn2? G*+=th Fn2

,unds that inest in equity shares are called equity funds! They carry the principal

objectie of capital appreciation of the inestment oer the medium to long-term! They

are best suited for inestors who are seeking capital appreciation! There are different

types of equity funds such as /iersified funds? 6ector specific funds and IndeB based

funds!

D43e*4;4e2 ;n2

These funds inest in companies spread across sectors! These funds are generally meant

for risk-aerse inestors who want a diersified portfolio across sectors!

Se5t+* ;n2

23


25/65

These funds inest primarily in equity shares of companies in a particular business sector

or industry! These funds are targeted at inestors who are bullish or fancy the prospects of

a particular sector!

27


26/65

In2e@ ;n2

These funds inest in the same pattern as popular market indices like 6;% #*< *ifty or

#*< )idcap 2@@! The money collected from the inestors is inested only in the stocks?

which represent the indeB! ,or e!g! a *ifty indeB fund will inest only in the *ifty 7@

stocks!

The objectie of such funds is not to beat the market but to gie a return equialent to the

market returns!

T-@ S-34n. Fn2

These funds offer taB benefits to inestors under the Income TaB Act! (pportunities

proided under this scheme are in the form of taB rebates under the Income TaB act!

De0t?In5+me Fn2

These funds inest predominantly in high-rated fiBed-income-bearing instruments like

bonds? debentures? goernment securities? commercial paper and other money market

instruments! They are best suited for the medium to long-term inestors who are aerse to

risk and seek capital preseration! They proide a regular income to the inestor!

L4>42 Fn2?M+ne8 M-*et Fn2

These funds inest in highly liquid money market instruments! The period of inestment

could be as short as a day! They proide easy liquidity! They hae emerged as an

alternatie for saings and shortterm fiBed deposit accounts with comparatiely higher

returns! These funds are ideal for corporates?institutional inestors and business houses

that inest their funds for ery short periods!

G41t Fn2

These funds inest in #entral and 6tate 9oernment securities! 6ince they are

9oernment backed bonds they gie a secured return and also ensure safety of the

principal amount! They are best suited for the medium to long-term inestors who are

aerse to risk!

B-1-n5e2 Fn2

28


27/65

These funds inest both in equity shares and fiBed-income-bearing instruments Hdebt in

some proportion! They proide a steady return and reduce the olatility of the fund while

proiding some upside for capital appreciation! They are ideal for medium to long-term

inestors who are willing to take moderate risks!

0) On the 0-4 +; F1e@40414t8

O7en/en2e2 Fn2

These funds do not hae a fiBed date of redemption! 9enerally they are open for

subscription and redemption throughout the year! Their prices are linked to the daily net

asset alue H*A5! ,rom the inestors perspectie? they are much more liquid than

closed-ended funds!

C1+e/en2e2 Fn2

These funds are open initially for entry during the Initial %ublic (ffering HI%( and

thereafter closed for entry as well as eBit! These funds hae a fiBed date of redemption!

(ne of the characteristics of the close-ended schemes is that they are generally traded at a

discount to *A5N but the discount narrows as maturity nears! These funds are open for

subscription only once and can be redeemed only on the fiBed date of redemption! The

units of these funds are listed on stock eBchanges Hwith certain eBceptions? are tradable

and the subscribers to the fund would be able to eBit from the fund at any time through

the secondary market!

D4;;e*ent 4n3etment 71-n th-t Mt-1 Fn2 +;;e*

The term Finestment plansF generally refers to the serices that the funds proide to

inestors offering different ways to inest or reinest!The different inestment plans are

an important consideration in the inestment decision? because they determine the

fleBibility aailable to the inestor! 6ome of the inestment plans offered by mutual funds

in India areR

2:


28/65

G*+=th P1-n -n2 D4342en2 P1-n

A growth plan is a plan under a scheme wherein the returns from inestments are

reinested and ery few income distributions? if any? are made! The inestor thus only

realiEes capital appreciation on the inestment! 0nder the diidend plan? income is

distributed from time to time! This plan is ideal to those inestors requiring regular

income!

D4342en2 Re4n3etment P1-n

/iidend plans of schemes carry an additional option for reinestment of income

distribution! This is referred to as the diidend reinestment plan! 0nder this plan?

diidends declared by a fund are reinested in the scheme on behalf of the inestor? thus

increasing the number of units held by the inestors!

R4.ht th-t -*e -3-41-01e t+ - Mt-1 Fn2 h+12e* 4n In24-

As per SEBI Regulations on Mutual Funds, an investor is entitled to:

1! 'eceie 0nit certificates or statements of accounts confirming your title within 8

weeks from the date your request for a unit certificate is receied by the )utual ,und!

2! 'eceie information about the inestment policies? inestment objecties? financial

position and general affairs of the scheme!

"! 'eceie diidend within 32 days of their declaration and receie the redemption or

repurchase proceeds within 1@ days from the date of redemption or repurchase!

3! The trustees shall be bound to make such disclosures to the unit holders as are essential

in order to keep them informed about any information? which may hae an aderse

bearing on their inestments!

7! :7P of the unit holders with the prior approal of 6&4I can terminate the A)# of the

fund!

8! :7P of the unit holders can pass a resolution to wind-up the scheme!

:! An inestor can send complaints to 6&4I? who will take up the matter with the

concerned )utual ,unds and follow up with them till they are resoled!

2.


29/65

A23-nt-.e +; In3etment 4n Mt-1 Fn2

)utual ,unds offer seeral benefits to an inestor that unmatched by the other inestment

options! The major benefits are good post-taB returns and reasonable safety? the other

benefits in inesting in )utual ,unds are

PROFESSIONAL MANAGEMENT:

)utual ,unds employ the serices of eBperienced and skilled professionals and dedicated

inestment research team! The whole team analyses the performance and balance sheet of

companies and selects them to achiee the objecties of the scheme!

POTENTIAL RETURN:

)utual ,unds hae the potential to proide a higher return to an inestor than any other

option oer a reasonable period of time!

DI'ERSIFICATION:

)utual ,unds inest in a number of companies across a wide cross section of industries

and sectors!

LIUIDITY:

The inestor can get the money promptly at the net asset alue related prices from the

)utual ,unds open-ended schemes! In close-ended schemes? the units can be sold on a

stock eBchange at the preailing market price!

TRANSPARENCY:

)utual ,unds hae to disclose their holdings? inestment pattern and the necessary

information before all inestors under a regulation framework!

FLEIBILITY:

Inestment in )utual ,unds offers a lot of fleBibility with features of schemes such as

regular inestment plan? regular withdrawal plans and diidend reinestment plans

enabling systematic inestment or withdrawal of funds!

AFFORDABILITY:

6mall inestors with low inestment fund are unable to high-grade or blue chip stocks!

An inestor through )utual ,unds can be benefited from a portfolio including of high

priced stock!!

2


30/65

%ELL REGULATED:

All )utual ,unds are registered with 6&4I? and 6&4I acts a watchdog? so the )utual

,unds are well regulated

"@


31/65

D4-23-nt-.e +; Mt-1 Fn2

FLUCTUATING RETURNS:

)utual funds are like many other inestments without a guaranteed return! There is

always the possibility that the alue of your mutual fund will depreciate! 0nlike fiBed-

income products? such as bonds and Treasury bills? mutual funds eBperience price

fluctuations along with the stocks that make up the fund!

DI'ERSIFICATION:

Although diersificationis one of the keys to successful inesting? many mutual fund

inestors tend to oer diersify! The idea of diersification is to reduce the risks

associated with holding a single securityN oer diersification Halso known as

diworsification occurs when inestors acquire many funds that are highly related and so

dont get the risk reducing benefits of diersification!

CASH, CASH AND MORE CASH:

)utual funds pool money from thousands of inestors? so eeryday inestors are putting

money into the fund as well as withdrawing inestments! To maintain liquidityand the

capacity to accommodate withdrawals? funds typically hae to keep a large portion of

their portfolio as cash! $aing ample cash is great for liquidity? but money sitting around

as cash is not working for you and thus is not ery adantageous!

COSTS:

In mutual funds the fees are classified into two categoriesR shareholder fees and annual

fund-operating fees!

The shareholder fees? in the forms of loads and redemption fees are paid directly by

shareholders purchasing or selling the funds! The annual fund operating fees are charged

as an annual percentage - usually ranging from 1-"P! These fees are assessed to mutual

fund inestors regardless of the performance of the fund! Dhen the fund doesnt make

money these fees only magnify losses!

MISLEADING AD'ERTISEMENTS:

The misleading adertisements of different funds can guide inestors down the wrong

path! 6ome funds may be incorrectly labeled as growth funds? while others are classified

as small-cap or income!

"1
http://www.investopedia.com/terms/d/diversification.asphttp://www.investopedia.com/terms/d/diworsification.asphttp://www.investopedia.com/terms/l/liquidity.asphttp://www.investopedia.com/terms/d/diversification.asphttp://www.investopedia.com/terms/d/diworsification.asphttp://www.investopedia.com/terms/l/liquidity.asp


32/65

E'ALUATING FUNDS:

Another disadantage of mutual funds is the difficulty they pose for inestors interested

in researching and ealuating the different funds! 0nlike stocks? mutual funds do not

offer inestors the opportunity to compare the %J& ratio? sales growth? earnings per share?

etc!

"2


33/65

TA ASPECT OF MUTUAL FUND

DI'IDEND MADE TA/FREE

/iidend receied from a domestic company and income distributed by 0TI-I or any ),?

to its unit holders has been made taB-free from 1!3!@" onwards! $oweer? diidend

declared? distributed or paid by such sources shall be charged a distribution taB of

U18!7P flat! This distribution taB is in addition to the normal income taB payable by

them!

CAPITAL GAIN TA:

#apital gains are generated through the sale of stocks? bonds and other inestments?

which hae appreciated in alue? from the fundFs portfolio! There are no capital grain taB

on ), and stock market! Dhile 6T#9 are subject to TaBU1@P een traded through

stock eBchange and security from action taB has been paid! 0nquated sharesJ ), are

subject to taB at normal rate of taB!

""


34/65

INCOME RECEI'ED FROM MUTUAL FUND:

The Internal 'eenue 6erice might depend upon the nature of your mutual fund

inestment! 9enerally? most income generated from a mutual fund account? with the

eBception of taB-eBempt money market or municipal bond funds? is subject to federal

taBes as ordinary income or capital gains

%EALTH TA:

0nder sec 2H1He of Dealth taB Act it is not treated as an asset! Therefore this is

eBempted from taB liability!

GIFT TA:

)utual ,und may be gien as a gift and no taB is applicable by doner or donee

TDS ON REDEMPTION:

*o T/6 is required to be deducted from capital gain at the time of redemption in case of

mutual fund!

TA BENEFITS ON IN'ESTMENT IN MUTUAL FUND:

H1 1@@P Income TaB &Bemption on all )utual ,und diidends!

H2 #apital 9ains taB to be lower of G

1@P on the capital gains without factoring indeBation benefits and

2@P on the capital gains after factoring indeBation benefits!

H" (pen-end funds with equity eBposure of more than 7@P are eBempt of diidend taB

for a period of " years from 1-2@@@!

Another Inestment Aenue featuring in the list of eligibleK instruments is the

&quity inked 6aing 6cheme or taB saing funds! 6imply put? these are mutual fund

schemes wherein inestment upto 's 1@@?@@@ qualify for 6ection .@ benefits! Inestors

are gien the unique opportunity to inest in an equity-linked product and still claim taB

benefits on the sameN which is quite a departure from conentional taB saing

instruments! TaB saing funds hae a mandatory "-+r lock in period? which distinguishes

them from conentional equity-oriented funds? which hae no constraints on liquidity!

"3


35/65

T-@ -34n. ;n2: Sm-*t 1+n./te*m 7e*;+*me*

T-@ S-34n. Fn2 NA' (R) !/Y* 9/Y* /Y* SD SR

$/,# (*9 T&') A/5! 38!8" 31!72P 6&96 - 8!1:P @!:8P

4I'A "7!7@ 1!77P &! 12!1@P :!2"P @!82P

0TI "2!37 3:!12P !& @!1"P :!8P @!83P%'0 I#I#I TA< 31!1 "@!.P !&9 17!:8P :!"P @!7P

$/,# TA< 6A5&' 81!17 32!38P !& - 7!:2P @!:.P

(S+*5e: C*e2en5e An-18t45& NA' 2-t- - +n "# ;8 t*=4t*& G*+=th +3e* !/Y* 4

5+m7+n2e2 -nn-14e2)

(The Sh-*7e R-t4+ 4 - me-*e +; the *et*n +;;e*e2 08 the ;n2 34//34 th+e

+;;e*e2 08 - *4/;*ee 4nt*ment) (St-n2-*2 2e34-t4+n h4.h14.ht the e1ement +; *4

-+54-te2 =4th the ;n2&)

"7


36/65

MUTUAL FUNDS IN INDIA

"8


37/65

SI AMCKS IN MUTUAL FUNDS

>A'5+

0TI )0T0 ,0*/

4I'A )0T0 ,0*/

$/,# )0T0 ,0*/

'&IA*#& )0T0 ,0*/

I#I#I %'0! )0T0 ,0*/

":
http://images.google.co.in/imgres?imgurl=http://www.icicipruamc.com/stat/img/headerfooter/header.gif&imgrefurl=http://www.icicipruamc.com/asp/amc/contactus/body.asp%3Fbranch%3DBangalore%2520(Malleshwaram)&usg=__3CPKRqFQAcKWb8pWxLO5ihzo8No=&h=112&w=331&sz=8&hl=en&start=12&um=1&tbnid=aGsRSm4VRFdSYM:&tbnh=40&tbnw=119&prev=/images%3Fq%3Dicici%2Bpru%2Bmutul%2Bfund%26hl%3Den%26rlz%3D1G1GGLQ_ENIN334%26sa%3DG%26um%3D1http://images.google.co.in/imgres?imgurl=http://img1.moneycontrol.com/images/entitygame/big/HDFC_Mutual_Fund_300.jpg&imgrefurl=http://www.moneycontrol.com/connections/UTI_Mutual_Fund/393418/393378&usg=__G_m0uN5s9WgxKvSQ-FSzBV87ucs=&h=360&w=300&sz=9&hl=en&start=1&um=1&tbnid=oZJ-DAr0YQu1YM:&tbnh=121&tbnw=101&prev=/images%3Fq%3DHDFC%2Bmutul%2Bfund%26hl%3Den%26rlz%3D1G1GGLQ_ENIN334%26um%3D1http://www.utimf.com/index.html


38/65

LIMITATIONS OF THE STUDY

ead proided me was not sufficient!

/ue to paucity of time? sample siEe limited up to 12@ respondents only!

)ost of the inestors did not respond well ; might hae replied incorrectly!

it was difficult to fiB appointment with clients due to their tight schedule!

The reliability of data collected and analyEed depends upon the sources of data!

6ome inestors did not want to reeals fact figures of their earnings and

inestment!

The lead proided me was limited to 4athinda only! It was not enough to my

summer training Topic!

".


39/65

CHAPTER/9OBJECTI'E OF THE STUDY

"


40/65

OBJECTI'E OF THE STUDY

The specific objectie can be enumerated as following-

H1 To study the marketing strategies related to )utual ,und at >ary 6tock 4roking

td!

3@


41/65

CHAPTER/

RESEARCH

METHODOLOGY

31


42/65

RESEARCH METHODOLOGY

This 'esearch inoles the collection of primary data through surey approach becausedata is to be collected only by meeting worker of mutual fund #ompany eBecuties!

6urey helps to know that what is the strength of company means which worth? publicity

and strength!

Approached eBecutie through arious means! De did cold calling? targeted on )utual

fund! A meeting that talks about the career opportunity being proided and the benefits

that a what is the position of company in India! Also did sureys? at places like >ary?

0TI? 4irla? $/,#? 'eliance? I#I#I pru with a questionnaire taking their information!

Also since how many years was established your company in 4athinda city! All this

helps in judging who will be a better in 7 )*#Fs companyFs and who fulfills the criteria

we looking out for the most! De mainly approached that companyFs eBecutieFs who

answered truly!

32


43/65

RESEARCH INSTRUMENT

The research instrument used here for collecting primary data is questionnaire!

This has proided fleBibility in substantial Information from diersified people!

SAMPLING PLAN:

S-m714n. n4t:4athinda

S-m71e 4e : !

S-m714n. P*+5e2*e

Ha 'andom sampling

Hb 6tratified samplingR &Bisting eBecutie in other A)#Fs companies

4athinda 'egion

4ig sample siEe helps in getting more reliable result ; information about

the respondents preferences!

CONTACT METHOD:

,ollowing contact methods through which information was gatheredR

In depth interiew

IN/DEPTH INTER'IE%:

After collecting the data I made an appointment with respondents for their

detailed interiew to check whether the candidate hae Eeal to earn money by

making relationship with customers! Their qualification and work eBperience was

also checked!

DATA COLLECTION:

3"


44/65

P*4m-*8 D-t-: /ata collected through market surey and cold

calling!

Se5+n2-*8 D-t-: /ata collected from magaEines? yellow pages and

from other indirect sources!

P*4m-*8 D-t-: ,or collecting data I directly approached to persons of different

profile with questionnaire! I took the releant information out of them!

%rimary data is the kind of data? which is collected by the inestigator himself for the

purpose of the specific study! The data such collected is original in character! The

adantage of this method of collections authentic!

,or %rimary data we did )*#Fs #ompanies sureys where we approached people

through questionnaire? used posters ; banners Hmany people came enquiring ; we got

questionnaires filled on which calls were made later? we also did cold calling on random

numbers telling people about the career opportunity ; those that seemed interested were

called to the office for formal meeting! The method of sampling was the random

conenient sampling method!

)A'>&T 60'5&+

De carried out arious sureys where we approached eBecuties of I#I#I %rudential?

4irla? $/,#? 'eliance! De approached eBecuties who appeared in interiew and they

showed interest in my programme they are 4ranch )anager $/,# )utual fund? cluster

head I#I#I %ru and eBecutie of 0TI? 4irla and 'eliance mutual fund! Their name ;

contact numbers were taken!

SECONDARY DATA:

The data that has been already collected by others is called secondary data! The

secondary data could be collected from journals? 'eports? internet and arious

publications! The adantages of the secondary data can be it is economical? both in terms

of money and time spent!

33


45/65

,or secondary data we used arious sources like /irectories? #AFs directory? +ellow

pages? references ; also data from arious internet sites like google!com? ask!com where

there are few free resumes aailable!

Thee 2-t- =- t-en ;*+m the ;+11+=4n. +*5e:

)utual ,und companies eBecuties

37


46/65

CHAPTER/

DATA ANALYSIS

38


47/65

&! %h45h In5+me 0*-5et 0et 2e5*40e 8+* -nn-1 4n5+me

In5+me (R& 4n 1-h) N+& +; Re7+n2ent

0p to (ne :

1 to 2!7 "@

2!7 to 7 37

V7 1.

T+t-1 !

De5*47t4+n:

)ajority of the inestors comes under the income 2!7 to 7 lakh!

About 1. respondents come under the income more than 7 lakh!

east : respondents come under the income up to 1 lakh!

3:


48/65

&" H+= m5h +; t+t-1 4n3etment 2+ 8+ 4n3et 4n mt-1 ;n2

In3etment (4n ) Nm0e* +; *e7+n2ent

W1@ "8

1@-2@ "12@-3@ 2"

V3@ 1@

T+t-1 !

De5*47t4+n:

"8 of the respondents inest less than 1@ in mutual fund out of their total

inestment compare to "1 who inest their 1@-2@ of their total inestment!

2"P respondents inest 2@-3@ of their total inestment where as respondent

greater than 3@ inest of their total inestment in mutual fund!

3.


49/65

&9 %h-t 4 the P*4m-*8 +0


50/65

& %h45h +; the ;+11+=4n. t87e +; Mt-1 Fn2 2+ 8+ 4n3et 4n

T87e +; Mt-1 Fn2 Nm0e* +; *e7+n2ent

(pen &nded "

#lose &nded 1@

4oth 71

T+t-1 !

De5*47t4+n:

(pen ended schemes constitute " of the total respondents! Dhere as only 1@

constitute close ended schemes!

4oth open ended and close ended constitute about half of the respondent H71!

7@


51/65

& %h-t 4 8+* 7*e;e*en5e +; 4n3etment -m+n. the ;+11+=4n. 5heme

S5heme Nm0e* +; *e7+n2ent

&quity 31

/ebt 1

6ectoral 2

(thers 11

T+t-1 !

De5*47t4+n:

&quity schemes are the most preferred H31? then sectoral schemes H2!

/ebt schemes constitute 1 and others constitute only 11!

71


52/65

&6 %h45h +; the ;+11+=4n. 5+m7-n8K (Mt-1 Fn2) 242 8+ m-e m-@4mm

4n3etment 4n

C+m7-n4e Nm0e* +; Re7+n2ent

'eliance 23

I#I#I %rudential @8I# "8

>ary 21

(thers 1"

T+t-1 !

De5*47t4+n:

'eliance mutual fund is widely eBpected Hsecond position@ just sfter I# which

constitute "8 of the respondents! >ary on " rdH21!

I#I#I %rudential is least popular Honly 8!

(thers mutual funds constitute 1" of the respondents.

72


53/65

D+ 8+ th4n th-t the 7e*;+*m-n5e +; Mt-1 Fn2C+m7-n8 e;;e5t the 5*4te*4- +;

In3etment

O74n4+n Nm0e* +; Re7+n2ent

+es .@

*o 12#anFt 6ay @.

T+t-1 !

De5*47t4+n:

)aBimum of the respondents H.@ think that the performance of )utual ,und

#ompany effect the criteria of inestment whereas 12 donFt beliee so!

. are unable to say anything!

7"


54/65

& A*e 8+ -t4;8 =4th the *et*n +* 8+* 7*eent 4n3etment

O74n4+n Nm0e* +;

*e7+n2ent

$ighly 6atisfied @

6atisfied 3:0nsatisfied "2

$ighly 0nsatisfied 12

T+t-1 !

De5*47t4+n:

About half of the respondents H3: are satisfied with return of their present

inestment! (n the other hand "2 are unsatisfied also!

of the respondents are highly satisfied compare to 12 who are highly unsatisfied!

73


55/65

& D+ 8+ th4n th-t m-n2-t+*8 +; 7e*m-nent -55+nt nm0e* (PAN) e;;e5t the

4n3etment

O74n4+n Nm0e* +; *e7+n2ent

+es ::

*o 1.#anFt 6ay @7

T+t-1 !

De5*47t4+n:

:: of the respondents think that mandatory %A* effect the inestment! (n the other hand?

1. donFt beliee so!

7 are unable to say anything!

77


56/65

&! D+ 8+ th4n th-t Mt-1 Fn2 In3etment 4 P*+;4t-01e &

O74n4+n Nm0e* +; *e7+n2ent+es :7

*o 27

De5*47t4+n:

:7 of the respondent says yes mutual ,und Inestment is profitable

27 says no

78


57/65

CHAPTER/6

FINDINGS

7:


58/65

FINDINGS

1 )ajority of the respondent we met were )ale in the age group of "@-3@ yrs!

2 )ore than 87 of the inestor inest only about 2@ of their total inestment in

)utual fund!

" )ajority of inestors hae inested in I#? as perhaps itFs oldest and reliable

trust!3 Amongst the priate player? >ary )utual fund is rapidly becoming popular

among inestors!

7 %eople inest in )utual ,und %rimarily for capital growth and secondarily for taB

benefits P liquidity!

8 )ajority of the inestors opt for equity schemes!

: (pen ended schemes hae more preference to close ended schemes!

7.


59/65

CHAPTER/#RECOMMENDATIONS AND

CONCLUSION

7


60/65

RECOMMENDATIONS AND CONCLUSION

1 There is a large scope of )utual ,unds to inest in especially in suburban area!

2 There is need to hae more promotional actiities from the ery grass root leel

such as installing canopy? adertising through print ; electronic medic!

" %eople inest their saings in a trust not in a company! 6o inestors trust should be

maintained and deeloped by deliering best serices and after safe serices? alue

added serices and after sale serices!

3 The objectie of the inestment for mutual fund should be capital growth and fund

should be inested in equities!

7 &quity schemes of )utual ,und are the most preferred amongst inestors as theygie high returns oer the other schemes!

8 (pen ended scheme is highly preferred amongst customers as there may be reasons

for redemption of unit at any period of time!

: %erformance of mutual should be focused on by proiding necessary facts figures?

award ; other achieement of the trust!

. Inestors got their eBpected returns from the inestment they hae make already

and thus it widen the scope of inestment further!

8@


61/65

BIBLIOGRAPHY

81


62/65

BIBLIOGRAPHY

www!google!com

www!kary!com

www!reliancemutual!com

www!nseindia!com

www!reliancemutualfund!com

www!mutualfundofinsa!com

*&D6 %A%&' H(*()I# TI)&6? 406I*&66 D('/? TI)&6 (, I*/IA

82
http://www.nseindia.com/http://www.reliancemutualfund.com/http://www.mutualfundofinsa.com/http://www.nseindia.com/http://www.reliancemutualfund.com/http://www.mutualfundofinsa.com/


63/65

ANNEURE

8"


64/65

UESTIONNAIRE

&! %h45h In5+me 0*-5et 0et 2e5*40e 8+* -nn-1 4n5+me

In5+me (R& 4n 1-h)

0p to (ne

1 to 2!7

2!7 to 7

V7

&" H+= m5h +; t+t-1 4n3etment 2+ 8+ 4n3et 4n mt-1 ;n2

In3etment (4n )

W1@

1@-2@

2@-3@

V3@

&9 %h-t 4 the P*4m-*8 +0


65/65

& D+ 8+ th4n th-t m-n2-t+*8 +; 7e*m-nent -55+nt nm0e* (PAN) e;;e5t the 4n3etment

+es

*o

#anFt 6ay

&!D+ 8+ th4n th-t Mt-1 Fn2 In3etment 4 P*+;4t-01e &

O74n4+n Nm0e* +; *e7+n2ent

+es :7

*o 27

Documents

Balraj Project