Group Members

Asma Muzaffar

Arooj Kundi

Azka Amin

Fariza Kamran

Maliha Asad Dar

Sabina Nadeem

• The Company

• Market

Introduction

Products

Cakes and Cupcakes

Lasagna and Pastas

Come along inside! We’ll see if cakes and cupcakes

can make the world a better place!

Our Mission

Keys to Success

Providing the highest quality product with personal customer.

Competitive pricing.

Startup summary

• Business Idea

• Logo and Brand name

About the business

• BakeDelite is a home-run cake and cupcake business.

Management Name Designated Activity

Azka Amin IT specialist and Baking Expert

Asma Muzaffar Finance Manager

Fariza Kamran Quality Assurance Manager

Maliha Asad Dar Procurement Manager

Sabina Nadeem Marketing and Quality Assurance & Italian food expert

Arooj Kundi Legal and HR Issues

Personnel plan

No of Employees

6 Partners

Payroll

Based on Net Profit

Social & Legal

challenges

Risks

ValueProposition

Revenue Model

Market Opportunity

Competitive Environment

Competitive Advantage

Market Strategy

Business Model of Bakedelite.com

Value Proposition

Wide options of customization

Company is committed to satisfy the sweet tooth of its

customers

Revenue Model

Bakedelite has sales revenue model as it

directly get its revenue by selling to

the customer.

Market Opportunity

Students aged 15-25

Families

Competitive Environment

As, market is very competitive and

intensity is very high

So, customized orders and freedom of

ordering any type of cake is a competitive

edge.

Competitive Advantage

Customized orders

Customized products like

cakes, cup cakes, pastas etc

High quality materials used

Taste derives the market

Recipes unique and not easy to

intimate

Market Strategy

Facebook, WOM (Word of Mouth),

SMS

Google ads, FM radio

Porter’s Five Forces Model

Easy entry to start up .com business

Substitutes are available

Customer have high bargaining power

Suppliers are important and have high bargaining power

Competition is intense

Market Needs

Birthdays

Anniversaries

Dinners

Eid

Hi-teas

Parties

Any other Occasion

Service Business Analysis

Service is a concept and it is all about pampering the customer.

Online businesses are by nature service based companies

B2C Model

Not necessary to own each business process

Competition & Buying Pattern

Intensified competition in the market

Competitors like Kitchen Cuisine, Tira Misu etc

Online buying patterns are influenced by experiencing the purchase

……Continued

Deliciousness is key to beat the competition

Mostly buyers like to have Hi-Teas, Birthdays etc to make an order

Direct competitors like Nanakitchen.com and many others

Promotional Activities are important

Google, Facebook and twitter are useful

Competition

Indirect Competition

Jias Deli, Hot Spot Gourmet Gelato Affairs

Rendezvous Kitchen Cuisine Rahat Broadway

Bake Well Funky Bake Cup Cake cafe Masoom’s

Direct Competition

Mint to Be http://www.facebook.com/mint.to.be

Bakin’ Hot http://www.facebook.com/BakinHot

Sugar n Crumbs http://www.sugarncrumbs.com/

Pakistan Online Consumer Psychic

• Not many online buyers • Main Reasons for not having confidence in

online buying– Forgery– Misperception about actual product v displayed

online– Lack of knowledge & awareness

Promotional Tools

Search Engines

Hit Encounters Mail Lists

Banners School visits

Information filled in the order form present on the Facebook

page stays in our official email id (bake.delite@gmail.com)

Database is maintained to store all the records of people

who hit and fill in the application for registration

Customer Information Collection Tools

Strategy and Implementation

•Competitive Edge•Offers finest quality products•Design cakes for all occasions•Customers don’t have to visit for order•It gives customers their design for cakes which normal bakeries don’t offer

Sales Strategies

Being specific (and honest)

about our product

offerings

Keeping it personal

Set delivery policies that

work for your business model

Social Media Promotion

Technology

Bakedelite got its website hosted from Pakservers.

Software used to develop this website was Wordpress.

Pagemash plug-in is used to order the pages according to our requirements

PageMash Plug-in (Page Management)

Website Optimization

• Design Features• User Friendly• Speedy loading• Dynamic

…..Continued•Usage of Design and Layout Features

• Created our own background image and inserted it

• Created our own logo and used it• Activated Smooth Slider feature• Created a hyperlink in contact page to link the Facebook contact with its URL.• Added the free registration feature• Created sub-menu to maintain a catalogue of our products.

…..Continued

•Aesthetic Appeal•Features Supporting Ecommerce

•Post Comments•CMS•Dynamic Search Tab•Google XML SiteMaps•SEO SmartLinks•Product Catalogue•Google Adsense

Search Engine Stats

Logical Design

www.bakedelite.com(Main page)

Displays

Go to “Place An Order” and enter your

requirementsYou will get reply of Email for Verification

of order

Order ready to be delivered

Visit Products page and see pictures of products( this step can be skipped)

USER

Ste

p 3

Step 2

Step 4Step 5

Ow

ner

hand

s ov

er th

e or

der

to th

e cu

stom

er

Step 1: Sends HTTP Request

LOGICAL DESIGN

Step 2-3

Future Prospects

Expanding our product line.

Making specialized orders for parties.

Targeting corporate world.

Opening up a proper bakery after collection of suitable funds from current business

Introducing credit card facility along with payment on delivery.

Financials

Start Up Expenses

Sales Forecasts

Yearly Forecast

Conclusion

Bibliography

• 1. About Us: Bakedelite. Bakedelite. [Online] [Cited: May 20, 2011.] http://www.bakedelite.com/?page_id=79.

• 2. Products: Bakedelite. Bakedelite. [Online] [Cited: May 20, 2011.] http://www.bakedelite.com/?page_id=38.

• 3. [Online] http://www.flysyk02.netfirms.com/Ecommerce/Privacy.htmttp://www.flysyk02.netfirms.com/Ecommerce/Privacy.htmttp.

• 4. Place an Order: Bakedelite. Bakedelite. [Online] [Cited: May 20, 2011.] http://www.bakedelite.com/?page_id=75.

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