BA(JMC) I Semester I & Semester II (Session 2018-19) · 2018-09-04 · BA(JMC) PART I SEMESTER II Code Title of Paper Course Theory Tutorial Practical Credit BAJMC 201 COMMUNICATIONS

BA(JMC) I

Semester I & Semester II

(Session 2018-19)

JOURNALISM & MASS COMMUNICATION

DEPARTMENT,

MATA GUJRI COLLEGE, FATEHGARH SAHIB

BA(JMC) I

Semester- I & II

Session 2018-19

Max. Marks: 100 Theory 75 Marks Internal Assessment/Practical 25 Marks

Note: The paper will carry 75 marks and is of 3 hours duration. 25

marks in paper are for Practical or Internal assessment.

The Breakup of 25 marks for Internal Assessment (Theory Paper) is as

below:-

1. Tests (MSTs) 12 Marks 2. Class Attendance 05 Marks 3. Assignment 08 Marks

Total marks 25 Marks

BA (JMC) PART I

SEMESTER I

Code Title of Paper Course Theory Tutorial Practical

Credit

BAJMC 101 PUNJABI LAZMI AECC 4 -- -- 4

BAJMC 102 INTRODUCTION TO

JOURNALISM

CC 4 1 -- 5

BAJMC 103 INTRODUCTION TO

COMMUNICATION

CC 4 -- 4 6

BAJMC 104 ENVIRONMENTAL AND ROAD

SAFETY AWARENESS

AECC 2 -- -- 2

SELECT ANY ONE FROM BAJMC

105 A OR BAJMC 105 B

Elective

Course

BAJMC 105 A. INDIAN ADMINISTRATION 4 1 -- 5

B. MEDIA & SOCIETY 4 1 --

TOTAL CREDITS 22

BA(JMC) PART I

SEMESTER II

Code Title of Paper Course Theory Tutorial Practical

Credit

BAJMC 201 COMMUNICATIONS SKILLS IN

ENGLISH

AECC 3 -- 2 4

BAJMC 202 REPORTING & EDITING FOR

PRINT

CC 4 -- 4 6

BAJMC 203 MEDIA & CULTURAL STUDIES CC 4 1 -- 5

BAJMC 204 APPLICATIONS OF COMPUTER

FOR MASS MEDIA

SEC 3 -- 2 4

SELECT ANY ONE FROM BAJMC

205 A OR BAJMC B

Elective

Course

5

BAJMC 205 A. MEDIA PSYCHOLOGY 4 1 --

B. PUNJAB- GENERAL

KNOWLEDGE & CURRENT

AFFAIRS

4 1 --

TOTAL CREDITS 24

BA(JMC) PART I

SEMESTER I Total

Code Title of Paper External

Evaluation

Pass

Percentage

35%

Internal

Evaluation

Pass

%

35%

Practical Pass

%

35%

Total Credit

BAJMC

101

PUNJABI LAZMI 75 26 25 09 -- -- 100 4

BAJMC1

02

INTRODUCTION TO

JOURNALISM

75 26 25 09 -- -- 100 5

BAJMC

103

INTRODUCTION TO

COMMUNICATION

75 26 -- -- 25 09 100 6

BAJMC

104

ENVIRONMENTAL

AND ROAD SAFETY

AWARENESS

35 12 15 06 -- -- 50 2

SELECT ANY ONE

FROM BAJMC 105

A OR BAJMC 105 B

100 5

BAJMC

105

A. INDIAN

ADMINISTRATION

75 26 25 09 -- --

B. MEDIA &

SOCIETY

75 26 25 09 -- --

TOTAL 450 22

BA(JMC) PART I

SEMESTER II

QUALIFYING PAPER

Title of Paper External Evaluation

Pass Percentage

35%

Internal Evaluation

Pass Percentage

35%

Total

Drug Abuse: Problem,

Management & Prevention

75 26 25 09 100

Code Title of Paper External

Evaluation

Pass

Percentage

35%

Internal

Evaluation

Pass

Percentage

35%

Practical Pass

Percentage

35%

Total Credit

BAJMC

201

COMMUNICATIONS

SKILLS IN ENGLISH

75 26 -- -- 25 09 100 4

BAJMC

202

REPORTING &

EDITING FOR PRINT

75 26 -- -- 25 09 100 6

BAJMC

203

MEDIA & CULTURAL

STUDIES

75 26 25 09 -- -- 100 5

BAJMC

204

APPLICATIONS OF

COMPUTER FOR

MASS MEDIA

75 26 -- -- 25 09 100 4

SELECT ANY ONE

FROM BAJMC 205 A

OR BAJMC 205 B

100 5

BAJMC

205

A. MEDIA

PSYCHOLOGY

75 26 25 09 -- --

B. PUNJAB-

GENERAL

KNOWLEDGE &

CURRENT AFFAIRS

75 26 25 09 -- --

TOTAL 500 24

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5. Hardev Bahri, Teach Yourself Punjabi, Publication Bureau, Punjabi University,

Patiala, 2011

6. Hanry, A Gleason and Harjeet Singh Gill, A Start in Punjabi, Publication Bureau,

Punjabi University, Patiala, 1997

7. Ujjal Singh Bahri and Paramjit Singh Walia, Introductory Punjabi, Publication

Bureau, Punjabi University, Patiala 2003

BA(JMC) 102 INTRODUCTION TO JOURNALISM

Maximum Marks: 100 Theory : 75 Marks Passing Marks : 35 Internal Assessment: 25 Marks Time : 3hrs.

INSTRUCTIONS FOR THE PAPER-SETTER

The question paper will consist of three UNITS I, II and III. Units I and II will have four questions from the respective sections of the syllabus and will carry 12 marks each. Unit III will consist of 9 short-answer type questions which will cover the entire syllabus uniformly and will carry 27 marks in all. Each question carries 3 marks.

INSTRUCTIONS FOR THE CANDIDATES

Candidates are required to attempt two questions each from the Units I & II of the question paper and entire Unit III.

Objectives: a) To introduce the students the basics of Journalism b) To introduce the students the fundamentals of news

UNIT I Understanding News: meaning, definition, nature ; The news process: Transmission, News Gathering, editing, Printing; Hard news vs. Soft news, basic components of a news story: Attribution, embargo, verification, balance and fairness, brevity, dateline, credit line, byline; Different forms of print-A historical Perspective; Yellow journalism, Penny press, tabloid press

UNIT II

Understanding the structure and construction of news; Organising a news story, 5W’s and 1H, Principles of news writing Rudolf Flesch formula- skills to write news, Inverted Pyramid, Champagne Journalism. Criteria for news worthiness, principles of news selection; Use of archives, sources of news, use of New Media; News Values.

Language and principles of writing: Basic differences between the print, electronic and online journalism; Citizen journalism; Role of Media in a Democracy; Responsibility to Society; Press and Democracy.

SUGGESTED READINGS

1. Parthasarthy, R., Journalism in India 2. Rau M. Chelapati, The Press in India 3. Mehta D.S., Mass Communication and Journalism in India 4. Natrajan, J., History of the Press in India 5. Kumar, Kewal J., Mass Communication in India, Jaico Publication House. 6. sMDU gulzwr isMG, johl nvjIq isMG, pMjwbI p`qrkwrI inkws, ivkws qy smìsAwvW 7. AtwrI eISr isMG, Bwrq iv`c p`qrkwrI dw ieiqhws

BA(JMC) 103

INTRODUCTION TO COMMUNICATION

Maximum Marks: 100 Theory : 75 Marks Passing Marks : 35 Practical : 25 Marks Time : 3hrs.





Objectives: a) To make the students aware of importance of Media and communication. b) To introduce the students of Communication models and theories.

UNIT I

Communication: Meaning, definitions and importance of Communication; Elements of

communication; Functions of human communication; 7c’s of communication; Various forms

of communication: Intrapersonal, Interpersonal, Group, Public and Mass communication,

Types of Communication: Verbal, Vocal and Non Verbal Communication; Difference

between Communication & Mass Communication

UNIT II

Communication barriers; Four Models of Communication: Aristotle, SMCR, Lasswell

and Osgood Model of Communication. Theories of Communication: Bullet Theory, Two-

Step Theory, Communication Acquired Theory; Impact of Media on Society and Culture.

PRACTICALS

Exercises related to group communication and public speaking.

SUGGESTED READINGS

1. Aggarwal Vir Bala, V S Gupta, Handbook of Journalism & Mass Communication 2. Bhattacharjee Shymali, Media and Mass Communication 3. Duck Steve, Basics of communication 4. Kumar Keval J, Mass Communication In India

5. Kundra Shipra, Process of Communication

6. vwlIAw fw. hrijMdr Aqy rweyzwdw pwrul, p`qrkwrI Aqy jn sMcwr

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BAJMC-104 Environmental and Road Safety Awareness

For all UG Courses (Ability Enhancement Compulsory Courses) Session: 2018-19

Total Marks:50 Marks Time:1:30hrs Theory : 35 Marks Lectures per week:2 Internal Assessment :15 Total Credit:2 INSTRUCTIONS FOR THE PAPER SETTERS The question paper will consist of three sections A,B and C. Each section A and B will have 04 questions from the respective Unit of the syllabus. Each question shall carry 6.5 marks. Section C will consist of 09 short answer type questions of 01 mark each. INSTRUCTIONS FOR THE CANDIDATES Candidates are required to attempt any two questions from each section A and B. Section C is compulsory. UNIT-1 1. The multidisciplinary nature of Environment studies. Definition , Scope and importance. Need of public awareness. 2. Natural resources- Renewable and non - renewable resources. Role of an individual in conservation of natural resources for sustainable development. 3. Ecosystem and its components- Producers , Consumers and Decomposers. Food chain , Food Web and ecological pyramid. 4. Biodiversity- Definition, types ,Hotspots of biodiversity , importance and conservation of biodiversity. UNIT-II 5. Social Issues and Environment - Climate changes, global warming, acid rain and ozone layer depletion. Population Explosion- Family Welfare program. 6. Environment pollution- Definition , causes, types, effects & control measure. Introduction to Environment Laws in India: Environmental protection Act , Air and Water Act (prevention and control of pollution ). 7. Road safety Awareness- Concept and significance of road safety , traffic signs and rules, how to obtain license, Role of First aid in road safety. 8. Stubble burning: Its meaning : Why Stubble burning , alternatives to stubble burning. Environmental and health effects/hazards. Policies to control stubble burning. SUGGESTED READING: 1. Carson, R.2002. Silent Spring, Houghton Mifflin Harcourt. 2.Gadgil.M.,& Guha,R.1993. This Fissured Land: An Ecological History of India. Univ. of California press. 3.Gleson, B. and Low, N.(eds.) 1999. Global Ethics and Environment, London, Rutledge. 4. Gleick, P.H,1993. Water in crisis. Pacific Institute for studies in Dev. Environment & Security Stockholam Env. Institute, Oxford Univ.

Press. 5.Groom, Martha J., Gary K. Meffe, and Carl Ronald Carroll . Principles of Conservation Biology . Sunderland : Sinauer Associates, 2006. 6. Grumbine , R.Edward, and Pandit , M.K.2013. Threats from India's Himalayas dams. Science, 339:36-37. 7. McCully, P.1996. Rivers no more: the environmental effects of dams (pp.29-64). Zed Books. 8.McNeill, John R.2000. Something new under the Sun: An Environmental history of the Twenty Centuary. 9.Odum, E.P., H.T & Andrews,J.1971.Fundamentals of Ecology . Philadelphia : Saunders. 10. Pepper, I.L., Gerba, C.P & Brusseau, M.L.2011. Environment and Pollution Sciences . Academic Press. 11. Rao, M.N. & Datta, A.K. 1987. Waste Water Treatment. Oxford and IBH Publishing Co .Pvt. Ltd. 12.Raven,P.H., Hassenzahl , D.M. & Berg, L.R.2012, Environment, 8th edition . John Wiles& Sons. 13. Rosencranz, A., Divan, S., & Nobie , M.L.2001. Environmental law and policy in India. Tripathi 1992. 14. Sengupta , R . 2003 . Ecology and economics : An approach to sustainable development. OUP. 15. Singh , J.S., Singh, S.P. and Gupta , S.R. 2014. Ecology , Environmental science and conversation . S. Chand Publishing , New Delhi. 16. Sodhi , N.S. Gibson, L.& Raven , P.H.(eds) . 2013. Conversation Biology : Voices from the Tropics . John Wiley & Sons. 17.Thapar , V .1998. Land of the Tiger : A Natural History of Indian Subcontinent. 18. Warren, C.E. 1971. Biology and Water Pollution Control . WB Saunders. 19. Wilson , E.O. 2006 . The Creation: An appeal to save life on Earth . New York: Norton.

BA(JMC) 105 A

Indian Administration

Maximum Marks: 100 Theory : 75 Marks

Passing Marks : 35 Internal Assessment: 25 Marks Time : 3hrs.

INSTRUCTIONS FOR THE PAPER SETTER/EXAMINER

The question paper will consist of three Units I, II and III. Units I & II each will consist of four questions carrying 12 marks. Unit III will consist of 9 short-answer type questions which will cover the entire syllabus and will carry 27 marks in all. Each short answer type question will carry 3 marks. INSTRUCTION FOR THE CANDIDATES

Candidates are required to attempt two questions each from Units I and II of the question paper and the entire unit III. Candidates are required to answer the short questions in not less than 25 words.

UNIT-I

Features of Indian Administration, Federalism, Indian Parliament, Legislative Administrative and Financial Relations between the Union and the States. Union Executive: The President, The Prime Minister and the Council of Ministers, Prime Minister’s Office, Cabinet Secretariat, Central Secretariat, Supreme Court, Right to Information Act, 2005.

UNIT-II

State Legislature, State Executive: The Governor, The Chief Minister, State Council of Ministers, The Chief Secretary, District Administration: Structure, Functions, Changing Role of Deputy Commissioner, High Court, Punjab Right to Service Act, 2011.

Suggested Readings

1. Ramesh, K. Arora and R. Goyal: Indian Public Administration, Vishwa Prakashan, New Delhi, 2002.

2. Avasthi and Avasthi: Indian Administration, Lakshmi Narain Aggarwal, Agra, New Delhi, 2002.

3. P.L. Bansal: Administrative Development in India, New Delhi, Sterling, 1974. 4. C.P. Bhambri: Bureaucracy and Politics in India, Delhi, Vikas Publications, 1971. 5. M. Bhattacharya: Bureaucracy and Development Administration, New Delhi, Uppal,

1978. 6. R. Braibhanti and J. Spengler(eds.): Administration and Economic Development in

India, Durnham, Duke University Press, 1963. 7. Chandra: Indian Administration, London, Allen and Unwin, 1968. 8. P.R. Dubashi: Rural Development Administration in India, Bombay, Popular

Prakashan, 1972. 9. B.L. Fadia and Kuldeep Fadia: Indian Administration, New Delhi, Sahitya Bhawan

Publications, 2015. 10. Hoshiar Singh: Indian Administration, Kitab Mahal, Allahabad, 2000. 11. R.B. Jain: Contemporary Issues in Indian Administration, New Delhi, Vishal

Publications, 1976. 12. S.R. Maheshwari: Evolution of Indian Administration, Agra, Lakshmi Nrain Aggarwal,

1970. 13. S.R. Maheshwari:Indian Administration, Orient Blackswan, New Delhi, 2001. 14. O.P. Motiwal(ed.): Changing Aspects of Public Administration in India, Allahabad,

New Delhi, 1971. 15. K.K.Puri: Public Administration : Indian Spectrum, Kitab Mahal,Allahabad, 1985. 16. Surinder Kataria : Indian Public Administration, National Publishing House, New

Delhi, 2009. 17. Rajbans Singh Gill: Human Rights contexts and contents, Abhishek Publishers,

Chandigarh, 2011. 18. Rajbans Singh Gill: Human Rights Issues and Dimensions, Abhishek Publishers,

Chandigarh, 2011. 19. Brij Kishore Sharma, Introduction to the Constitution of India, PHI Learning Private

Limited, Delhi, 2015. 20. M. Laxmikanth, Indian Polity, McGraw Hill Education (India) Private Limited, New

Delhi, 2015. 21. D.D.Basu, An Introduction to the Constitution of India, Prentice Hall, New Delhi,

2015. 22. B.L. Fadia, Indian Government and Politics, Sahitya Bhawan, Agra, 2015.

BA(JMC) 105 B

MEDIA AND SOCIETY

Maximum Marks: 100 Theory : 75 Marks Passing Marks : 35 Internal Assessment : 25 Marks Time : 3hrs.





Objectives: a) To introduce the students the social structure and culture of society. b) To introduce the students the effects of Media on Society.

UNIT I Sociology : Definition and Basic Concepts like Organism, Community, Society, Social Institutions, Organisations Family : The Patriarchal and the Matriarchal Family Marriage : monogamy, polygamy, polyandry, Endogamy, Exogamy, proxy marriage, marriages in different religions Culture: Meaning, importance and characteristics, Concepts of sub culture, co culture, popular culture, mass culture, Folk Culture, Cyber Culture.

UNIT II Effects of Various Media on Society Role of Media in Social change Meaning of globalization, Popular culture and peer pressure

SUGGESTED READINGS 1. Fiske John, Reading the popular 2. Stephen W. Littlejohn and Karen A. Foss Encyclopedia of communication studies 3. Simon During, Cultural studies: A critical introduction 4. John Storey, Cultural Theory and Popular Culture: An Introduction 5. Barker Chris, Making Sense of Cultural Studies: Central problems and critical debates 6 Joseph, Modern Media and Communication. 7 Murthy C.S.V. Indian Society

B.A JOURNALISM AND MASS COMMUNICATION (Three years degree course) (Semester-ll)

B.A JMC:201 COMMUNICATION SKILLS IN ENGLISH Session 2018-19

Maximum marks:100 Theory:75 Marks Passing marks : 35 Practical:25 Marks Time: 3 hrs Credit:04 1. Reading Skills: Reading Tactics and strategies; Reading; Reading purposes-kinds of

purposes and Associated comprehension ; reading for direct meanings ; Reading for

understanding concepts, Details , coherence, logical progression and meetings of

phrases/expressions.

Activities:

a) Active reading of passages on general topics. b) Comprehension questions in multiple choice format. c) Short comprehension questions based on content and development of ideas.

2) Writing Skills: Guidelines for effective writing; writing styles of application, resume,

Personal letter , official /business letter, memo, notices etc; outline and revision.

Activities:

a) Formatting business and personal letters. b) Organizing the details in sequential order. c) Converting a biographical note into a sequenced resume or vice-versa. d) Ordering and sub-dividing the contents while making notes. e) Writing notices for circulation/ boards.

Unit ll

3. Listening Skills: Barriers to listening; effective listening skills; feedback skills. Attending

Telephone calls; note taking.

Activities:

a) Listening exercises- Listening to conservation, News/ TV b) Taking notes on Speech/lecture

4. Speaking and Conservational skills: Essentials of effective speaking. Components of a

meaningful and easy conversation; Understanding the cue and making appropriate

responses; forms of polite speech; tips to improve speaking skills.

Activities:

a) Making conversation and taking turns b) Oral description or explanation of a common subject or concept c) Giving interviews.

SUGGESTED PATTERN OF QUESTION PAPER: Unit-l

Q1. Students are required to attempt One long question with internal choice. The question

will carry 15 marks. (1X15=15)

Q2. Students will be given one unseen passage for comprehension and they will have to give

answers of the questions from the passage. It will carry 10 marks. (1X10=10)

Q3. Students are required to attempt One question on Resume writing OR Business/Official

letters. It will carry 5 marks. (1x10=10)

Q4. Students will attempt one question on Memo OR Notice Writing. It will also carry 05

marks. (1x5=5)

Q5. Students will be given one unseen passage and students will make Notes from it. It will

carry 05 marks. (1x05=05)

Unit-ll

Q6. One long question with internal choice from both the sections. Each question will carry

10 marks. (1x15=15)

Q7. One long question with internal choice from both the sections . Each question will carry

10 marks. (1x15=15)

PRACTICAL/ORAL TESTING:

Marks :25

Contents:

1. Conservation with students or examiner.

2. Listening to any recorded or live material and asking oral questions for listening

Comprehension.

QUESTIONS:

1, Students may be asked to engage in face-to-face conversation with other students or

Examiners on topics of general interests. 8marks

2. Students may asked to prepare for one minute and then speak for one to two minutes on

a simple topic with examiners as the audience. 8marks

3. A teacher or examiner may read out a small passage and the students may be asked to

Answer a couple of comprehension questions. (recorded material may also be used) 9marks

BA(JMC) 202

REPORTING & EDITING FOR PRINT

Maximum Marks: 100 Theory : 75 Marks Passing Marks : 35 Practical: 25 Marks Time : 3hrs.





Objectives: a) To introduce students the concept of reporting b) To introduce the students the organisational structure of Media Industry

UNIT 1

Define Reporting : Meaning; Different types of Reporting, Covering of beats- Politics, crime,

courts, city reporting, local reporting, MCD, hospitals, health, education, sports; Rural

Development, Agriculture. News agency reporting. Covering Speeches, Meetings and Press

Conferences

Interviewing: doing the research, setting up the interview, conducting the interview; News

Leads/intros, Lead: importance, types of lead; body of the story; attribution, verification;

Headlines; importance, functions of headlines, typography and style, language, types of

headline, style sheet, importance of pictures, selection of news pictures

UNIT II

News Reporter- role, functions and qualities; The Newspaper newsroom, Organizational

setup of a newspaper, Editorial department Introduction to editing: Principles of editing,

Role of sub/copy-editor, News editor and Editor, bureau chief, correspondents; Editorial

page: structure, purpose, edits, middles, letters to the editor, special articles, light leader,

Opinion pieces, op. Ed page Week-end pullouts, Supplements, Articles, features, types of

features, difference between articles and features. Understanding media and news

Sociology of news: factors affecting news treatment, paid news, agenda setting, pressures in

the newsroom, trial by media, gatekeepers. Objectivity and politics of news Neutrality and

bias in news

Practical: Reporting the events, Writing news stories, letter to editor, feature and

conducting interviews

SUGGESTED READINGS 1. Aggarwal Vir Bala and Gupta V.S, Handbook of Journalism 2 Ahuja B N, Principles and Techniques of Journalism 3 Kundra Shipra, Fundamentals of Journalism 4 Kamath M V, Professional Journalism 5 Mehta D.S.,Mass Communication and Journalism in India 6 Mann, Gurmeet, Fundamentals of Journalism 7 Srivastava K.M., News Reporting and Editing 8 Stein m l and Paterno Susan f, Newswriters handbook : Introduction to Journalism 9 isMG dlbIr, p`qrkwrI hunr qy klw 10 vwlIAw fw. hrijMdr Aqy rweyzwdw pwrul, p`qrkwrI Aqy jn sMcwr

BA(JMC) 203 MEDIA AND CULTURAL STUDIES

Maximum Marks: 100 Theory : 75 Marks Passing Marks : 35 Internal Assessment: 25 Marks Time : 3hrs.





Objectives: a) To make students aware of concepts of culture. b) To make the students aware of media as cultural industry.

UNIT I

Culture: Meaning, importance and characteristics, Concepts of sub culture, co culture, mass culture, folk culture, popular culture, Mass media and cultural change

critical theories; frankfurt school, media as cultural industries; political economy, ideology

and hegemony

UNIT II

Cultural difference in communication, Concepts of individualism collectivism, Gender Disparity, Global communication Meaning of globalization, Western media and cultural imperialism, Cultural Diversity Media and Consumerism, Mass media as cultural industry, Commodification of cultural artifacts,

Popular culture and peer pressures. Media and Objectification of Women, Media and

Stereotype Image.

SUGGESTED READINGS

1. Fiske John , Reading the popular 2. Stephen W. Littlejohn and Karen A. Foss , Encyclopedia of communication

studies 3. Simon During, Cultural studies: A critical introduction 4. John Storey , Cultural Theory and Popular Culture: An Introduction 5. Barker Chris, Making Sense of Cultural Studies: Central problems and critical

debates

BA(JMC) 204

APPLICATIONS OF COMPUTER FOR MASS MEDIA

Max. Marks: 100 Theory: 75 Marks Pass Marks: 35 Time allowed: 3 hours Practical: 25 Marks


The question paper will consist of three Units I, II and III. Units I and II will have four questions from the respective sections of the syllabus and will carry 12 marks each. Unit III will consist of 09 short-answer type questions which will cover the entire syllabus uniformly and will carry 27 marks in all. Each question carries 3 marks.



Objective of course, students should:

1. Learn basic principles of Computer system.

2. Learn basic of word processing, spreadsheet and presentation

3. To able to access the internet and computer application

UNIT I

Computer: Introduction, functions and classification of computer, Overview of software and

hardware, Input and output devices.

Introduction to operating system- Functions, Working with files and folders, Understanding

the control panel, Operating and exiting application, Copying and moving information

between windows.

DTP tools for Mass Media- Introduction to various Desktop Publishing Tools, Computer

Applications in Mass Media.

UNIT II

Computer languages: machine language, assembly Language, high level language, 4GL,

Translators, Interpreters, Compilers, Assemblers.

Computer Network: Introduction, Transmission Modes, transmission Media, Network

Devices, Network Topologies, types of Network Network security.

Internet and its Applications: Web browser, email, World Wide Web, searching on the web,

video conferencing.

Text Books

1. Office the complete reference by Stephen L. Nelson

2. Office 2000 complete by Amy Romanoff and SheryBunnilli

3. P. K. Sinha and P. Sinha, Foundations of Computing, First Editing

Software Lab

Office Automation

Office Automation: Introduction, Today’s office, need for office automation, its advantages,

disadvantages and office automation tools.

Word Processing: Formatting Text, Pages, Lists, Tables, Mail Merge.

Spreadsheets: worksheets, formatting data, creating charts and graphs, using formulas and

functions, macros, Pivot table

Presentation Tools: adding and formatting text, pictures, graphic objects, including charts,

objects, formatting slides, notes, handouts, slideshows, using transitions, animations

Internet: Using Internet, Browser, Email, Search engines.

Note: The breakup of marks for the Practical will be as under:

1. Lab Record 10 Marks

2. Viva-Voce 10 Marks

3. Program development and execution 10 Marks

BA (JMC) 205 A

MEDIA PSYCHOLOGY

Max. Marks : 100 Total Teaching Periods : 75

Minimum Marks : 35% Time Allowed : 3 Hours





UNIT- I

i) Media Psychology: Concept; Models (McLuhan, Zillman), Media as tool to promote well

being and human rights. Research Methods in Media Psychology.

ii) Theories/Models of Media Psychology: Theories (Bandura, Jo and Berkowitz, Zillman),

Catalyst model of Ferguson. Becker’s Mosaic Model, Cognitive Processing Model.

UNIT- II

i) Media and Communication: Concept, process, models of communication. Introduction to

crisis communication.

ii) Cybercrime: Concept, Factors, Control. Media Violence; Concept, Causes and Control.

REFERENCES

Albarram, A.B. (2007). Management of Media. U.K. Thomson.

Dunnette, M.D. and Hough, L.M. (1998). Handbook of Industrial and Organizational Psychology.

(Vol. 1-4) Mumbai: Jaico.

Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York:

University.

Kirsh, S.J. (2006). Children Adolescents and Media Violence. New York: Sage.

Misra, G. (1990). Applied Social Psychology. New Delhi: Sage.

Montgomery, K.C. (2007) Generation Digital. MIT Press.

Wood, R.N. (1983). Mass Media and Individual. Minnesota: Woods.

BA(JMC) 205 B PUNJAB- GENERAL KNOWLEDGE & CURRENT AFFAIRS

Maximum Marks: 100 Theory : 75 Marks Passing Marks : 35 Internal Assessment : 25 Marks Time : 3hrs.





Objectives: a) To introduce students to the geography and Administrative structure of Punjab. b) To familiarize students to the regional, national and international events.

UNIT I

Geography of Punjab- Majha, Malwa, Doaba, Administrative structure; Number and names

of Divisions & Districts, number of Sub Divisions, Tehsils, Sub Tehsils, Blocks, Towns, Gram

Panchayats and inhabited villages, Agro Industry, urbanisation, Punjabi Society, Traditional

& Value System, Art and Literary culture First person to win Sahitya Academy Award, First

Women to win Sahitya Academy Award etc.

UNIT II

Majar Political Parties of Punjab, First in Punjab – CM, Speaker of Legislative Assembly,

Governor, First CM after linguistic reorganisation of Punjab, First Akali CM, First President of

SGPC, President rule imposed for first time, CM and Governor, Punjab Government,

Ministers- CM; Speaker of Vidhan Sabha, Governor, Chief Sectary of Punjab, Members of

Legislative Assembly, Members of Parliament from Punjab

Latest Current Affairs, Major events of the last 6 months

SUGGESTED READINGS

1. Johri J.C., Principles of Political Science, Sterling Publishers. 2. Kapoor A.C., Principles of Political Science, S. Chand & Company. 3. Easton David, The Political System, Scientific Book Agency, Calcutta. 4. Nanda S.S., Political Theory (Punjabi & English) Nanda Publications. 5. Dr. Surjeet Singh, Cultural Heritage of Punjab, Punjabi University Publication.

OUTLINE FOR THE SYLLABUS OF A MODULE ON

DRUG ABUSE: PROBLEM, MANAGEMENT AND PREVENTION

Session: 2018-19

(FOR ALL UNDERGRADUATE COURSES)

Note: This is a compulsory qualifying paper, which the students have to study and

qualify during three years of their degree course.

REGULAR STUDENTS

Max Marks: 75 Max Time: 3hrs.

Internal Assessment: 25

Total Marks 100 Lectures per week: 5

INSTRUCTIONS FOR THE PAPER SETTERS

The question paper will consist of three sections A, B and C. Each of sections A and B will

have four questions from the respective sections of the syllabus. Each question shall carry 12

marks. Section C will consist of 9 short answer type of 3 marks each.


Candidates are required to attempt any two questions from section A and any two questions

from section B. Section C is compulsory.

SECTION A

UNIT: I – Problem of Drug Abuse: Concept and Overview; Types of Drug Often

Abused

(a) Concept and Overview

What are drugs and what constitutes Drug Abuse?

Prevalence of menace of Drug Abuse

How drug Abuse is different from Drug Dependence and Drug Addiction?

Physical and psychological dependence- concepts of drug tolerance

(b) Introduction to drugs of abuse: Short Term, Long term effects & withdrawal

symptoms

Stimulants: Amphetamines, Cocaine, Nicotine

Depressants: Alcohol, Barbiturates- Nembutal, Seconal, Phenobarbital

Benzodiazepines –Diazepam, Alprazolam, Flunitrazepam

Narcotics: Opium, morphine, heroin

Hallucinogens: Cannabis & derivatives (marijuana, hashish, hash oil)

Steroids

Inhalants

UNIT: II –Nature of the Problem

Vulnerable Age Groups

Signs and symptoms of Drug Abuse

(a)- Physical indicators

(b)- Academic indicators

(c)- Behavioral and Psychological indicators

SECTION B

UNIT: III – Causes and Consequences of Drug Abuse

a) Causes

Physiological

Psychological

Sociological

b) Consequences of Drug Abuse

For individuals

For families

For society & Nation

Unit: IV- Management & Prevention of Drug Abuse

Management of Drug Abuse

Prevention of Drug Abuse

Role of Family, School, Media, Legislation & Deaddiction Centers

Suggested readings

Kapoor.T. (1985) Drug Epidemic among Indian Youth, New Delhi: Mittal Pub

Modi, Ishwar andModi, Shalini (1997) Drugs: Addiction and Prevention,Jaipur:

Rawat Publication.

Ahuja, Ram,(2003),Social Problems in India, Rawat Publications: Jaipur

2003 National Household Survey of Alcohol and Drug Abuse. New Delhi, Clinical

Epidemiological Unit, All India Institute of Medical Sciences, 2004.

World Drug Report 2011, United Nations Office of Drug and Crime.

World Drug Report 2010, United nations Office of Drug and Crime.

Extent, Pattern and Trend of Drug Use in India, Ministry of Social Justice and

Empowerment, Government of India, 2004.

The Narcotic Drugs and Psychotropic Substances Act, 1985, (New Delhi: Universal,

2012)

Pedagogy of the Course Work:

The pedagogy of the course work will consist of the following:

70% lectures (including expert lectures).

30% assignments, discussion and seminars and class tests.

Note: A visit to drug de-addiction centre could also be undertaken.

Documents

BA(JMC) I Semester I & Semester II (Session 2018-19) · 2018-09-04 · BA(JMC) PART I SEMESTER II Code Title of Paper Course Theory Tutorial Practical Credit BAJMC 201 COMMUNICATIONS