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P R E S S R E L E A S EFor Immediate Publication
Bajaj V and Leo Burnett launch Sons of Vikrant
An inspiring documentary with stories by the war veterans,
who served aboard the invincible
INS Vikrant
Mumbai, 5th May 2016: Leo Burnett and Bajaj V recently
unveiled #SonsofVikrant, an inspiring
documentary that brings together untold stories of valour,
respect and pride – shared by the
war veterans, who served aboard the invincible INS Vikrant,
India’s first aircraft carrier .
The screening of the documentary took place at a tribute gala in
Mumbai in presence of
influential personalities from the media, marketing and
advertising fraternity.
War veterans who are featured in the #SonsOfVikrant documentary
graced the event and
recounted anecdotes of bravery and sheer passion in a panel
discussion moderated by actor
Neha Dhupia, daughter of a naval officer.
Admiral Arun Prakash, Rear Admiral SK Gupta, Rear Admiral Peter
Debrass, Lt. Cdr. Ashok
Sinha, Commodore Medioma Bhada, and Cdr. H.S. Rawat were among
the war heroes who
were part of the #SonsOfVikrant initiative.
Said Sumeet Narang, VP, Marketing (Motorcycles), Bajaj
Motorcycles “We saw lot of social
media conversations and media interest on the Bajaj V which
contains the metal of INS
Vikrant. As we delved deeper into Vikrant and started talking to
people who worked on it,
we also realised that there are many untold stories and memories
behind the naval battleship
INS Vikrant and its Heroes. And since we had brought back the
essence of Vikrant in the form
of V, we realised that the onus was also on us to bring these
stories together and share them
with the nation.”
Said Saurabh Varma, Chief Executive Officer, South Asia, Leo
Burnett, “With Sons of Vikrant,
our idea was to bring out the untold stories of INS Vikrant and
the war veterans and share the
feeling of Pride with millions.”
He further added, “To create this documentary, we met many
people who were part of the
war to learn their stories. The footage ran into hours, which we
had to bring down to 16
minutes.”
Bajaj V was unveiled on February 1, 2016, at a press conference
in New Delhi.
Come join us in celebrating India’s pride.
