BAJAJ SALON ACTIVATION REPORT

Salon Activation Report – BAJAJ ALMOND OIL

SALOON ACTIVATION – Dubai / Sharjah/Ajman

About the ActivityPhase 1 : • 100 salons were approached and briefed on the products and enticed into the activity by

giving free product samples and building strong bond with the outlet managers and there by making way for further sales of the product inside salons among the customers in a large scale.

• Samples/aprons/ wall Hangings/ 300 ml bottle were distributed in all the 100 saloons chosen for the activity in order to create brand awareness and ensure it visibility.

Phase 2 :• Revisit to the activated salons after a week for taking the feedback about the

products & to distribute more samples & 300 ml bottles for the hair treatment & to educate the end users about the brand and familiarize among the TG (Arabs & Asians)

Phase 3 :Collection of feedback forms selection of best salons & customers: 40 best customers from 3 emirates are getting rewarded with valuable gift hampers including gold coins and bajaj goody bags.collection of suggestions and Inputs from the Salon team and Customers & Selecting top Salons from Each Emirate & certified them.

• Campaign Duration : June 21st to Aug 5th • Universe : 100 Salons Dubai - 50 Nos Sharjah – 30 Nos Ajman – 20 Nos

Product Activation snaps Areawise DUBAI - SHARJAH - AJMAN

Dubai

Sampling & Branding Activity


Dubai

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Dubai


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Dubai


Dubai


Dubai


Dubai


Dubai


Dubai

Winners

Dubai

Winners

Sharjah


Sharjah


Sharjah


Sharjah


Sharjah


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Sharjah


Ajman


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Key findings!

Emirate wise salon break up

50%

30%

20%

DubaiSharjahAjman

Number of staffs

Out of 100 salons considered into the study, 60% of the salons have between 4 to 6 staffs, 32% of the saloons have staff between 6 to 10, 8% have

staff between 11 to 15 and remaining 10% have a heavy strength of staff between 16 to 20.

60%15%

10%

15%

Nationality of customers

Of the total no of salons 40% of the salons are visited by Indians/Pak whereas 40% are visited by Arabs and a vast 20% of the saloons are being visited by multiple nationalities and also have a scattered percentage of

customers from Europeans, Russians, Philippines and Nepalis

40%

40%

20%

When it came to the product’s smell / fragrance in saloon 71 managers / hair stylists liked the smell where as a trivial 19 of them did not like the smell.

However, when the actual customers where asked about the same only 40% of the customers reply were in favor of the products smell.

Product Fragrance

Series1

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Chart Title

Likes Dislikes

When asked about the usage 60% of the saloons prefer to use the product as it is where 40% of them expressed that they might mix it with other

oils to increase the effect of the treatment.

Product Usage

60%

40%12

72% of the customers who have tried the product have intimated to recommend it to their friends and relatives whereas the remaining 28%

prefers to stick to their existing brands.

72%

28%

12

Product recommendation

Dubai Sharjah Ajman0

20

40

60

80

100

120

100 97 98100 97 98

40 38 36

80 77 75

5045 48

0 0 0

Shampoo Conditioner SerumHair Oil Home Remedies Others

Q.No.1. - What Hair care product do you use? (You may select more than one options)


20

40

60

80

100

120

80 80 80

100 98 97

60 58 59

90 88 87

7066 68

20 18 15

50 48 47

Shampoo Nourishment Styling ManageabilityDry Hair Others Not Applicable

Q.No.2. - Why do you use Hair Oil? (You may select more than one options)


10

20

30

40

50

60

70

80

90

20 18 1620 18 17

50 48 48

7067 65

80 79 77

6057 56

2 2 41 3 2

Every Day Once in a month Thrice a week Once in two weekTwice a week Once a week Others Not Applicable

Q.No.3. - How Frequently do you use Hair Oil?


10

20

30

40

50

60

70

80

90

100

90 90 87

7066 67

30 28 27

7 5 2

Pre Wash Post Wash Both Not Applicable

Q.No.4. - Do you apply Hair Oil Post wash or Pre wash


10

20

30

40

50

60

70

80

90

100

70 68 6560 57

48

9082

74

4036 38

3024 27

14 16 18

5 84

Coconut Oil Amla Amond AyurvedicCooling Any other Not Applicable

Q.No.5. - Which Hair Oil do you use? (You may select more than one options)


10

20

30

40

50

60

70

80

90

6064 62

24 2218

52 5054

26 24 22

128

1116

1115

107 8

4036

33

8077

72

72 4

Television Radio Print Facebook TwitterYou Tube Instagram Outdoor Hoarding Word of Mouth Not Applicable

Q.No.6. - How did you come to know of this brand? (You may select more than one option)


10

20

30

40

50

60

70

6057

48

3430 28

2017 15

2017 15

2016 15

22 2017

5047

44

73 5

83 4

Nourishment Presence of a particular Ingredient FragranceStickiness Styling PackagingPrice Any other reason Not Applicable

Q.No.7. - Why do you use this brand? (You may select more than one option)


10

20

30

40

50

60

70

80

90

6057

44

80

65

73

12 12 1314 12 13

Yes No Can´t say Not applicable

Q.No.8. - Are you 100% satisfied with this brand


10

20

30

40

50

60

70

80

90

20 2016

8075

68

3024 25

50

42

53

2522 2322 23 25

11 12 1312 13 1511 13 14

Shampoo Price StickinessFragrance Nourishment PackagingNot solving your Problem Any other reason Not Applicable

Q.No.9. - Why are you not 100% satisfied with your hair oil brand? (You may select more than one option)


5

10

15

20

25

30

109

14

11 11

1513

12

15

1211

1715

1213

20

2325

1112

1312

1315

14

11

15

1113

14

Shampoo Not aware of existance of hair oils Not aware of benefitsStickiness Odour Lack of TimeDo not think it is necessary Do not think it is helpful Any other reasonNot Applicable

Q.No.10. - Why do you not use hair oil? (You may select more than one option)

We have an opportunity to own the salon market by taking prompt and decisive action to block competitor entry and also by elevating the brand awareness by investing in both ATL and BTL that caters to the target sector and also by enhancing the product quality by taking into consideration the opinion collected from both B2B and B2C resources and by extending promotional offers from time to time to ensure strong penetration. Precisely Almond oil is widely acceptable by all communities but have mixed opinion among females on the fragrance.

Strong business opportunity!

OVER TO YOUR FEEDBACK

Thank You….

Documents

BAJAJ SALON ACTIVATION REPORT