BAJAJ AUTO LTDBAJAJ CHETAK

AIET-MOODBIDRE

SHRIKANTA B.M

GOWDA-CEO

Company History

Bajaj History The Bajaj group was founded in 1926 by Jamnalal Bajaj. In, 1945 Kamalnayan Bajaj, Jamnalal's son, set up Bachraj

Trading Corporation Ltd. (BTCL), a trading company, It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to

manufacture two- and three-wheelers and In 1960, BTCL was renamed Bajaj Auto Ltd. it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, the technical collaboration agreement with Piaggio of Italy

expired In 1977, it managed to produce and sell 100,000 vehicles in a

single financial year. In 1986, it managed to produce and sell 500,000 vehicles in a single

financial year. Bajaj entered into a strategic tie-up with Kawasaki in late 1990s to

enhance its product line and knowledge up-gradation.

PRODUCTS

BAJAJ CHETAK: A BRIEF INTRODUCTION

• BAJAJ CHETAK was a popular Indian made motor scooter produced by the Bajaj auto company.

•Originally based on Italian Vespa, Chetak was the only choice for millions of Indian families as an affordable way of transport for decades.

•The Chetak , a geared scooter, had reigned over the Indian two-wheeler market in the late 1970s to early1990s and had come to occupy a near-iconic status.

•The Chetak , first scooter model under the Bajaj brand, was introduced in 1972.

REASONS

Poor average Unbalanced ride Stiff gear-shifting Higher pollution level Consumed more petrol Spend only 1% for R&D Same look for 40 years

KINETIC ZOOM1. 2 Stroke- scooter.2. Maximum speed of 73 km/ hr.3. Fuel capacity of 7 liters.4. Works on electric start mechanism. HONDA ACTIVA1. 4 stroke- scooter.2. Maximum speed of 80 km/ hr.3. Fuel capacity of 6 liters.4. Works on electric start mechanism . BAJAJ CHETAK:5. 2 stroke- scooter.6. Maximum speed of 50 km/ hr.7. Fuel capacity of 6.5 liters.8. Works on kick start mechanism.

AUTO LTD

PRODUCT RELAUNCH

BAJAJ CHETAK-PESTOCHETAK

EARLIERNOW

LOGO AND PUNCHLINE

“Caring crops

made easy”

FEATURES

Automatic pesticidor used for agricultural purpose. Can be used for riding also. Covers one acre of land in 2 hours by pesticiding it. Can be used for jet wash of vehicles in urban areas . Can be used of spraying water, biological nutrient

liquid (“panchamrutha”) for plants. Smooth gear shifting Good mileage Wide space for carrying goods Better road grip Balanced ride Self starter

4 P’S

PRODUCT-PESTO CHETAK

PRICE: Rs. 45000 (-) Rs. 10000 SUBSIDY FROM THE GOVERNMENT Rs 35000 (Subsidy will be given to certified farmers from gram panchayat.) and you will

be getting one Bajaj mixer grinder FREE with a purchase of one PESTO CHETAK. PLACE-BANGALORE, MANGALORE, KOLKATTA , JARKHAND, PUNE, MUMBAI,DELHI.

PROMOTION- RADIO,TELIVISION,NEWSPAPER,AGRICULTURAL MAGAZINES,AWARENESS

PROGRAMS.

EARLIER MARKET CONDITIONS

The company's first scooter model, Chetak (intentionally it was given the name of Maratha ruler Chatrapathi Shivaji’s horse’s name), was launched in 1972.

Chetak remained Bajaj's flagship brand for over 10 years. There was a time when people had to wait hell lot of a

time after pre booking their Chetak.

The Launch of Bajaj Chetak was mainly targeted at economical Class and people could afford it considering its parallel competition in the same segment market.

Late 70s had been the Golden period for the Bajaj scooters, especially the Chetak.

PRESENT MARKET CONDITION(SWOT)

Presently there is no competitors as it is a new innovative product to the market.

The competitors of Bajaj Chetek may go for innovation.

World’s 4th in 2 & 3 wheeler production. Unavailability of workers for

agricultural purposes will be an opportunity.

MARKETTING STRATEGY

Penetration pricing Setting lower price in the initial stage, later

increasing the price by adding extra features to the product. you will be getting one Bajaj mixer grinder free with pesto chetak.

Responding to the present requirement i.e. increased demand for laborers.

Affordability of the product due to subsidy from government and loan availability with low interest rate.

Launching Starts from Karnataka state.

MARKETTING STRATEGY

We requested Padmabhushan Dr.Shree Shree Veerendra heggade to be a channel of distribution to distribute our product through

SKDRDP-(SHREEE KSHETRA DHARMASTALA RURAL DEVELOPMENT PROGRAM).

We are also requesting him to regarding advertising for our productPesto Chetak.

BRAND AMBASSADOR

NATIONAL LEVEL BRAND AMBASSADOR

Anil Kumble- Indian cricketer, also called as “jumboo” by

Cricket lovers. As he is well know personality for all the

people in India, and also we want to motivate youth for agriculture as

Pesto chetak makes caring crops easy.

Financials of the ProjectFirst Year SOURCES. Project Cost: 100 Crores(Rs)Source of CapitalEquity capital 50 Crores

Borrowings from financial institutions 25 Crores

Bank loan 25 croresApplication of Funds:Land (40 acres): 10 Crores

Plant and Machinery: 60 Crores

Stocks : 1.25 Crores

Vehicles: 6.75 crores

Other Fixed Assets: 5 crores

Cash in hand and bank: 10 crores

Preliminary expenses 7 crores

TOTAL 100 crores 

GIVE A CALL FOR ORDER A PRODUCT BRANCHES:

PRODUCTION PLANT-PUNECONTACT US:BANGALORE-080795147MUMBAI-022277778JHARKAND-9567788390DELHI-8435562111

THANK YOU

FOR YOUR PRECIOUS TIME