Bahrain Bay
Bahrain Bay: Building Customer Relations for the FutureMarketing
901 Case Study
Bahrain Bay: What? Where?
A multi-billion dollar investment of a mix of commercial,
residential and retail units all set around the Manama
waterfront.
Q1. What are Bahrain Bays four foundational philosophies, and
how might they be used as marketing tools?Focusing on scale and
aesthetics,Social equity,Community fabric,Tomorrows environment.Q2.
What would you see as being Bahrain Bays mission?An annual trade
show publicizing global real-estate agencies and showcasing new
projects with units for sale.It provides an excellent networking
opportunity and deal-closings for investors, hospitality
professionals, other real-estate professionals and clients.Q3. What
is the MIPIM, and why was it important for Bahrain Bay to target
its potential customers, investors, developers and retailers?
Geographically: In a hotspot connecting Africa, the Middle-East
and Asia.Directly connected to KSA via King Fahds bridge [1].
Financially: A major financial hub, with over than 300 banks, 80
of which are members of the Bahrains Association of Banks [2].
Q4. Why might the kingdom of Bahrain be an attractive location
for overseas investors?
6Economically/Financial Freedom: Bahrain is experiencing a
booming economy with several billion dollar projects currently
under development or finalized. Examples: Bahrain Investment Wharf,
Bahrain Financial Harbour, Bahrain City Centre, Amwaj Islands.
Bahrain ranks #1 in Africa and the Middle-East with its free
economy and #10 globally [3,4]. Q4. Why might the kingdom of
Bahrain be an attractive location for overseas investors?Financial
Freedom: Financial freedom is a measure of banking efficiency as
well as a measure of independence from government control and
interference in the financial sector.
TRA: Telecommunications Regulatory
Authority.7Economically/Financial Freedom:Reduction of customs
duties in 2000 [5].Liberalization of the telecommunications sector
and establishment of the TRA in 2001 [6].. Establishment of the BFX
in 2010 [5]. Q4. Why might the kingdom of Bahrain be an attractive
location for overseas investors?
Financial Freedom: Financial freedom is a measure of banking
efficiency as well as a measure of independence from government
control and interference in the financial sector.
TRA: Telecommunications Regulatory Authority.8Inward foreign
investment is the injection of funds from external parties into a
region, in order to purchase capital goods (lands, properties,
etc)Q5. What are Bahrains closest competitors for inward foreign
investment?
Financial Freedom: Financial freedom is a measure of banking
efficiency as well as a measure of independence from government
control and interference in the financial sector.
TRA: Telecommunications Regulatory Authority.9Competitors
include:Bahrain City Center,Bahrain Financial Harbour,Durrat Al
Bahrain,Amwaj Islands.
Q5. What are Bahrains closest competitors for inward foreign
investment?Q6. What part of the marketing mix is related to the
football sponsorship, and what function does it perform?
References[1] www.kfca.com.sa [2] www.banksbahrain.org[3]
www.heritage.org[4] www.wsj.com[5] www.bahrainedb.com[6]
www.tra.org.bh
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