ba_hons_english_for_international_corporate_communication ... Web viewf) BA (Hons) EICC with Chinese (for non-native speakers of Mandarin Chinese) Chinese Language 3. Understanding

UNIVERSITY OF CENTRAL LANCASHIRE

Programme Specification

This Programme Specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided.

Sources of information on the programme can be found in Section 17

1. Awarding Institution / Body University of Central Lancashire

2. Teaching Institution and Location of Delivery

Preston City Campus and SCOPE, City University Hong Kong

3. University School/Centre School of Journalism, Language and communication

4. External Accreditation None

5. Title of Final Award BA (Hons) English for International Corporate Communication with (a Modern Foreign Language):a) BA (Hons) English for International Corporate Communication with French

b) BA (Hons) English for International Corporate Communication with German

c) BA (Hons) English for International Corporate Communication with Spanish

d) BA (Hons) English for International Corporate Communication with Arabic

e) BA (Hons) English for International Corporate Communication with Japanese

f) BA (Hons) English for International Corporate Communication with Chinese

6. Modes of Attendance offered Full-time and Part-time

7. UCAS Code N1T6 (Arabic), N1T1 (Chinese), N1R1 (French), N1R2 (German) N1T2 (Japanese), N1R4 (Spanish)

8. Relevant Subject Benchmarking Group(s)

Languages and Related Studies

9. Other external influences Common European Framework for Languages (CEF) and IELTS

10. Date of production/revision of this form

February 2013

11. Aims of the Programme

to provide international, rather than narrowly British or native speaker, perspectives on the use of English and (MFL) in professional, cultural and social contexts

to examine and raise critical awareness of recurrent themes and issues in international corporate communication

to develop a high level of individual and integrated communication skills in English and (MFL)

to develop a high level of knowledge and skills in a chosen specialisation (e.g. Public Relations, Digital Business Communication, Translation & Interpreting)

to develop and strengthen a high level of awareness of intercultural communication as this relates to international corporate communication

to refine learning techniques and provide training in learning strategies to facilitate language learning both inside and outside the classroom

to develop an active approach to Personal Development Planning as a life-long process and ability to demonstrate personal effectiveness in selection processes

to develop interpersonal skills, critical self-awareness and problem-solving skills.

12. Learning Outcomes, Teaching, Learning and Assessment Methods

A. Knowledge and Understanding

A1. knowledge and understanding of recurrent concepts, themes and issues in international corporate communication at a level which prepares students for careers in international business;

A2. knowledge and understanding of intercultural psychology and how cultural differences affect international corporate communication at a level which prepares them for careers in international business;

A3. an advanced level of knowledge in a chosen specialisation (Public Relations, Translation / Interpreting, or a Modern Foreign Language);

A4. knowledge and understanding of variation in register and styles of English and another MFL in a variety of business-related contexts, according to genre, audience, geographical region etc.;

A5. A high level of English Language knowledge & skills

Teaching and Learning Methods

Tutor-led inputs, lectures & seminars Tasks & activities on e-learn/Blackboard Video-based analysis tasks Graded individual or group discourse

analysis & translation /interpreting tasks Guided reading for seminars & research

projects

Simulations & group-based tasks Case analysis Group & individual projects Portfolios of structured, incremental tasks &

activities

Assessment methods

Assessed tasks Oral presentations Assessed simulations

Extended projects/essays Dissertation (optional) Classroom tests

B. Subject-specific skills

B1. communication, intercultural and interpersonal skills transferable to corporate communication in international contexts, including ability to analyse and evaluate, produce and present a range of oral and written texts for international corporate communication contexts;

B2. ability to describe, explain and critically discuss, orally and in writing, in English (and MFL) recurrent themes and issues in international communication;

B3. professional level skills in a chosen specialisation (e.g. Public Relations, Digital Business Communication, Translation /Interpreting);

B4. academic and practical skills required to undertake language-oriented research projects, e.g. sourcing and searching the research literature, referencing and compiling bibliographies.


Tutor-led inputs, lectures & seminars Tasks & activities on e-learn Video-based analysis tasks Graded individual or group discourse

analysis tasks Guided reading for seminars & research

projects

Simulations & group-based tasks Case analysis Group & individual projects Portfolios of structured, incremental tasks &

activities

Assessment methods

Assessed tasks Oral presentations Assessed simulations

Extended projects/essays Dissertation (optional) Classroom tests

C. Thinking Skills

C1. ability to apply knowledge to a variety of contexts, themes and issues;

C2. ability to critically analyse contexts, themes, issues and texts (oral and written);

C3. ability to synthesise knowledge and ideas from a variety of sources, leading to generation of creative and/or original ideas

C4. evaluation of own and others' knowledge, ideas etc.


Explicitly 'taught' in compulsory modules (EB3101 and EB3102) and embedded in teaching and assessment strategies in all modules. Classroom and independent learning tasks challenge students to think in different ways and demonstrate their thinking process, opinions and ideas through reflective tasks.

Assessment methods

Marking criteria for assessed work in most modules include weighting for demonstration of relevant thinking skills.

D. Other skills relevant to employability and personal development

D1. Awareness of self-evaluation strategies and personal development action planning

D3. Confident use of a range of professionally-oriented CIT skills

D2. Key transferable skills for study and employment (e.g. ability to plan, write and present personal and professional portfolio materials, teamwork and time management)

D4. An international outlook and a range of international and intercultural communication skills in English and (MFL) in addition to their L1


Tutor-led inputs, lectures and seminars Individual and group tasks Presentations

Simulations Group and individual projects Portfolios

Assessment methods

Portfolio tasks Presentations Simulations

Marking criteria for assessed work in most modules include weighting for demonstration of reflection on personal performance, communication skills and use of relevant CIT.

13. Programme Structures* 14. Awards and Credits*

Level Module Code

Module Title Credit rating

LEVEL

6

Compulsory EICC Modules Bachelor Honours DegreeRequires 360 credits including a minimum of 220 at Level 5 or above and 100 at Level 6

DegreeRequires 320 credits including a minimum of 180 at Level 5 or above and 60 at Level 6

EB3101 Globalisation and Business in International Corporate Communication

20

EB3102 Culture and Business for International Corporate Communication

20

Compulsory MFL ModulesStudents will take the 2 modules or 40 credits which are compulsory for their chosen language route.

FR3001

FR3061

ML3205

ML3026

a) BA (Hons) EICC with French (for non-native speakers of French)

French LanguageOR

French LanguageAND

Techniques and Practice of InterpretingOR

Translation Project in a Modern Language

20

20

20

20

GM3001

GM3105

ML3205

ML3026

b) BA (Hons) EICC with German (for non-native speakers of German)

German LanguageOR

German LanguageAND

Techniques and Practice of InterpretingOR

Translation Project in a Modern Language

20

20

20

20

Level Module Code


LEVEL

6

c) BA (Hons) EICC with Spanish

SH3001 Spanish Language 20

SH3002 Spanish Language 20

AK3000AK3001

d) BA (Hons) EICC with Arabic (for non-native speakers of Arabic)Arabic Language 3AArabic Language 3B

2020

JS3051

JS3100

JS3101

e) BA (Hons) EICC with Japanese (for non-native speakers of Japanese)Japanese Language (double module)

Contemporary Issues in Japan

Professional Communication in Japanese

40

2020

CL3201CL3204

ML3205

CL3003

ML3026

CL3004

CL3100

CL3101

f) BA (Hons) EICC with Chinese (for non-native speakers of Mandarin Chinese)

Chinese Language 3Understanding Chinese Economy and Society

OR(for native and non native speakers of Mandarin Chinese)Theory and Practice of Interpreting

ORTheory and Practice of Interpreting (Chinese)

ANDTranslation Project in a Modern Language

ORTheory and Practice of Translation (Chinese)

ORProfessional Communication in Chinese

ANDCritical Appreciation of Chinese Literature

2020

20

20

20

20

20

20

Optional Modules – Students will study combinations of the following modules and specialist options provided that they have fulfilled any prerequisites and do not take more than 1 module at Level 5.Modules with prerequisites are marked *

EB3992 English for International Corporate Communication Dissertation

20

WP3001 Cultural Event Management in Practice 20

EB3803 Managing International Businesses for IBC

20

Level Module Code


LEVE

EB3551 Student Initiated Module 20

EB3012 Workplace English for Business 20

An additional language module at level 5 or 6

20

Specialist Options – Students will normally study 40 credits or TWO modules from a specialist option but may take one if it does not have pre-requisites

L

6

EB3207

EB3206

International Digital Business CommunicationOnline Culture and Communication

Social Media Strategy

20

20

EB3701

EB3702

Human Resource ManagementPrinciples of Human Resource Management for International Business Communication

Principles of Human Resource Development for International Business Communication

20

20

EB2209

EB3209

PR3111

MarketingMarketing and Advertising Communication

20

20

20

Advertising Around the World for International Business Communication*

Public Relations for Marketing *

Public Relations

PR2105 Media Relations* (prerequisite = previous study of Public Relations)

20

PR3111

PR3102

Public Relations for Marketing*

OR

Corporate Strategy and Communication

20

20

Level Module Code


LEVE

TL2028

International TourismInternational Tourism Development 20

TL3141 Business Events and Tourism 20

TL2048

TL3141

Events ManagementPlanning for International Events

Business Events and Tourism

20

20

CL3003

CL3004

Chinese- English Translation/ Interpreting Option (for advanced learners of Mandarin Chinese)Theory and Practice of Interpreting (Chinese)

Translation Project in a Modern Language (Chinese)

20

20

Diploma of Higher EducationRequires 240 credits including a minimum of 100 at Level 5 or above

Level 5 Compulsory EICC Modules

LEVEL

5

EB2500 Advanced English for Business Communication 1

20

EB2501 Advanced English for Business Communication 2

20

EB2600 Advanced English Language Skills for EICC

20

Language Modules

EICC with French

FR2001

FR2202

French Language

Introduction to the Theory and Techniques of Translation

20

20

GM2101

GM2115

EICC with GermanGerman Language and Society

Introduction to Theory and Techniques of Translation

20

20

Level Module Code


LEVEL

5

SH2001

SH2202

EICC with SpanishSpanish Language

Introduction to Theory and Techniques of Translation

20

20

AK2000

AK2001

EICC with ArabicArabic Language 2A

Arabic Language 2B

20

20

JS2051

JS2059

EICC with JapaneseAspects of Japanese Society

Investigating Japan Project

20

20

CL2001

CL2300

EICC with Chinese – Students take TWO of these optionsAspects of Chinese Society

Social and Cultural Representations in Chinese

20

20

EICC Options

CL2301 Introduction to Translation and Interpreting

20

EB2602 Language and Society 20

EB2300 Management Practice for International Business Communication

20

EB2015 Enterprise for International Business Communication

20

EB2209 Marketing and Advertising Communication for International Business Communication

20

TL2028 International Tourism Development 20

EF2702 English and Skills for Study 20

Level Module Code


Level 4 Compulsory EICC Modules Certificate of Higher EducationRequires 120 credits at Level 4 or above

LEVEL

4

EB1500 English for Business Communication 1 20

EB1501 English for Business Communication 2 20

EF1700 Study and Communication 20

EB1300 Introduction to Business for International Business Communication

20

Language Modules

EICC with French

FR1000 Introduction to French Studies 40

EICC with German

GM1006 Introduction to German Studies 40

EICC with Spanish

SH1000 Introduction to Spanish Studies 40

EICC with Arabic

AK1000 Arabic Language 1 40

EICC with Japanese

JS1106 Japanese Language 1 40

EICC with Chinese

CL1002 Chinese History: From Middle Kingdom to Modern State

20

CL1203 Introduction to Contemporary China 20

15. Personal Development Planning

PDP is embedded in the teaching and assessment of most modules.

Strategies and skills for academic, personal and professional development are identified during induction and are explicitly taught in compulsory modules and several of the other modules..Students regularly meet with their tutor and groups discuss PDP issues and strategies, with emphasis on academic development.16. Admissions criteria

Programme Specifications include minimum entry requirements, including academic qualifications, together with appropriate experience and skills required for entry to study. These criteria may be expressed as a range rather than a specific grade. Amendments to entry requirements may have been made after these documents were published and you should consult the University’s website for the most up to date information.

Students will be informed of their personal minimum entry criteria in their offer letter.

Admission to a named foreign language pathway may be subject to interview and test in the foreign language. Students who are not accepted on the named foreign language pathway but who have the requisite level of English will be able to study BA (Hons) EICC.

Entry into Level 4 requires a minimum of CEF B1, IELTS 5.0 or equivalent and a good record of marks from secondary school. School-leaving qualifications and records will be considered on an individual basis as international education systems vary considerably. In addition, students would have as pre-requisites an ‘A’ level (or equivalent) entry qualification in the language of their choice.

Entry into Level 5 requires a minimum CEF low B2, IELTS 5.5 or equivalent and at least one year of undergraduate study in a field related to English Language and/or Business Communication in English plus one year of their language of choice studied at undergraduate level.

Direct entry into Level 6 requires a minimum of CEF high B2, IELTS 6.0 or equivalent and at least 2 years of undergraduate study in a field related to English Language and/or Business Communication in English. plus two years of language studied at university (60 credits: 40 at Level 1, 20 at Level 2) and normally an additional 20-40 credits at Level 2 (society/translation/business/literature).

The course is open to students for whom English is not the main language of the home. Therefore students with English at the equivalent of IELTS 8.0 or above would not normally be admitted..

17. Key sources of information about the programme

UCLan Website www.uclan.ac.uk

International partners through articulation agreements

UClan prospectus & International Office publicity

Word of mouth

http://www.uclan.ac.uk/

Level Module Code Module Title

Compulsory (C) or

Optional (O)

Knowledge and understanding Subject-specific Skills Thinking Skills

Other skills relevant to employability and

personal development

A1 A2 A3 A4 A5 B1 B2 B3 B4 C1 C2 C3 C4 D1 D2 D3 D4

LEVEL

6

EB3101Globalisation and Business in ICC C √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB3102 Culture and Business in ICC C √ √ √ √ √ √ √ √ √ √ √ √ √ √

FR3001 French Language O √ √ √ √ √ √ √ √ √ √

FR3061 French Language O √ √ √ √ √ √ √ √ √ √

ML3205Techniques and Practice of Interpreting O √ √ √ √ √ √ √ √ √ √ √ √

ML3026 Translation Project O

GM3001 German Language O √ √ √ √ √ √ √ √ √ √

GM3105 German Language O √ √ √ √ √ √ √ √ √ √

SH3001 Spanish Language O √ √ √ √ √ √ √ √ √ √

SH3002 Spanish Language O √ √ √ √ √ √ √ √ √ √

AK3000 Arabic Language 3A √ √ √ √ √ √ √ √ √ √ √ √ √

AK3001 Arabic Language 3B O √ √ √ √ √ √ √ √ √ √ √ √ √

JS3051 Japanese Language O √ √ √ √ √ √ √ √ √ √ √ √ √


Compul-sory (C)

or Option

(O)

Knowledge and understanding Subject-specific Skills Thinking Skills



A1 A2 A3 A4A5

B1 B2 B3 B4 C1 C2 C3 C4 D1 D2 D3 D4

LEVEL

6

JS3100Contemporary Issues in Japan O

√ √ √ √ √ √ √ √ √ √ √ √ √ √ √

JS3101Professional Communication in Japanese O

√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

CL3201 Chinese Language 3 (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

CL3204Understanding Chinese Economy and Society √ √ √ √ √ √ √ √ √

CL3003Theory & Practice of Interpreting (Chinese) (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

CL3004Theory & Practice of Translation (Chinese) (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

CL3100Professional Communication in Chinese O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

CL3101Critical Appreciation of Chinese Literature O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB3992

English for International Corporate Communication Dissertation O

√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB3012Workplace English for Business O √ √ √ √ √ √ √ √

WP3001 Cultural Event Management in Practice

O √ √ √ √ √ √ √ √ √ √ √

EB3803Managing International Businesses for IBC O √ √ √ √ √ √ √ √ √ √ √ √

LevelModule Code Module Title

Compul-sory (C)

or Option

(O)

Knowledge and understanding

Subject-specific Skills Thinking Skills




LEVEL

6

EB3551 Student Initiated Module O √ √ √ √ √ √ √ √ √ √ √

EF2702 English and Skills for Study O √ √ √ √ √ √ √ √ √ √ √ √ √

EB3207Online Culture and Communication O √ √ √ √ √ √ √ √ √ √ √ √

√

EB3206 Social Media Strategy O √ √ √ √ √ √ √ √ √ √ √ √ √

EB3701

Principles of Human Resource Management for International Business Communication O √ √ √ √ √ √ √ √ √ √ √ √

√

EB3702

Principles of Human Resource Development for International Business Communication O √ √ √ √ √ √ √ √ √ √ √ √ √

√

EB2209Marketing & Advertising Communication for IBC O √ √ √ √ √ √ √ √ √ √ √ √ √ √

√

EB3209 Advertising around the World O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

PR3111 Public Relations for Marketing O√

√ √ √ √ √ √ √ √ √ √ √ √√

PR2105 Media Relations O √ √ √ √ √ √ √ √ √ √ √ √ √ √

PR3102Corporate Strategy and Communication O √ √ √ √ √ √ √ √ √ √ √ √ √ √


Compul-sory (C)

or Option

(O)






6TL2028

International Tourism Development O √ √ √ √ √ √ √ √ √ √ √ √ √

TL3141 Business Events and Tourism O √ √ √ √ √ √ √ √ √ √ √ √ √ √

TL2048 Planning for Events Management O √ √ √ √ √ √ √ √ √ √ √ √

LEVEL

5

EB2500Advanced English for Business Communication 1

C √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB2501Advanced English for Business Communication 2

C √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB2600Advanced English Language Skills

C √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB2602 Language and Society O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB2300 Management Practice for IBC O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB2015 Enterprise for IBC O √ √ √ √ √ √ √ √ √ √ √ √ √ √

CL2301Introduction to Translation and Interpretation

O √ √ √ √ √ √ √ √ √ √ √ √

Module Code

Module Title Compul-sory (C)

or Option


Subject-specific Skills

Thinking Skills Other skills relevant to employability and


Level(O) A1 A2 A3 A4 A5 B1 B2 B3 B4 C1 C2 C3 C4 D1 D2 D3 D4

EB2209 Marketing and Advertising O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

TL2028International Tourism Development O

√ √ √ √ √ √ √ √ √ √ √ √ √

EF2702 English and Skills for Study O √ √ √ √ √ √ √ √ √ √ √ √ √ √

FR2001 French Language (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √

GM2101 German Language and Society (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

SH2001 Spanish Language (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

AK2000 Arabic Language 2A (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √

AK2001 Arabic Language 2B (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √

JS2051 Aspects of Japanese Society (C)* √ √ √ √ √ √ √ √ √ √ √ √

JS2059 Investigating Japan Project (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √

CL2001 Aspects of Chinese Society O √ √ √ √ √ √ √ √ √ √ √ √ √


Compul-sory (C)

or Option

(O)






CL2300 Social and Cultural Representations in Chinese

O √ √ √ √ √ √ √ √ √ √ √ √ √ √

CL2301Introduction to Translation and Interpretation

O √ √ √ √ √ √ √ √ √ √ √ √

EB1500English for Business Communication 1 C

√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB1501English for Business Communication 2 C

√ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EF1700 Study and Communication C √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √

EB1300 Introduction to Business C √ √ √ √ √ √ √ √ √ √ √ √ √

FR1000 Introduction to French Studies (C)* √ √ √ √ √ √ √ √ √ √ √ √ √

GM1006 Introduction to German Studies (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √

SH1000 Introduction to Spanish Studies (C)* √ √ √ √ √ √ √ √ √ √ √ √ √

AK1000 Arabic Language 1A (C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √

Level

Module Code Module Title

Compul-sory (C) or Option (O)






JS1106 Japanese Language 1 (C)* √ √ √ √ √ √ √ √ √ √ √ √ √

CL1002 Chinese History: From Middle Kingdom to Modern State

(C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √

CL1203Introduction to Contemporary China

(C)* √ √ √ √ √ √ √ √ √ √ √ √ √ √

Documents

ba_hons_english_for_international_corporate_communication ... Web viewf) BA (Hons) EICC with Chinese (for non-native speakers of Mandarin Chinese) Chinese Language 3. Understanding