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Liam Alford

FunctionsWhole Sport Plan Start, Stay, Succeed Medal FIT PURPOSE

England Performance GROW THE GAME INCREASE PARTICIPATIONPerformance Centre WORLD NO.1 BY 2016 INCREASE THE TALENT POOL

Community Badminton network/club

Rule-making

Technical Have a strategy with clear aims

Corporate Governance Review

Longer term financial planning

Clear Commercial Strategy

Secured Center Parks as a Tier 1 partner

New CRM system live

New TV deals- 4 year All England-European Championships SKY-World Championships SKY and BBC

New 4 year All England agreement

New Membership Scheme

Merchandising

Competitions and tournaments

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Liam Alford

Training of officials