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SALLY HOGSHEAD’S
BACKSTAGE PASS
Wednesday, December 7, 2011
What does it take to be fascinating? Audiences
leave energized with specific action steps to understand their own fascination strengths, and how to apply these in the office and beyond.
Sally will teach your audience how to break through in a distracted world, and create messages that grip attention.
From the very first seconds of her presentation,
Sally takes the audience on a fast-paced, vivid journey, showing them how to make themselves and their messages more fascinating.
HIGH ENERGY
HIGH ENGAGEMENT
Does your audience have the attention span of a goldfish?
Studies show that our attention spans could be as short as 9 seconds... the same as a goldfish!
Wednesday, December 7, 2011
ABOUT SALLY
After graduating from Duke University, Sally began her career in advertising, and in her second year, won more awards than any other writer in the U.S. She was named “the most successful junior copywriter of all time.” At age 27 she founded her first creative hotshop, and next, opened the West Coast office of the legendary agency Crispin Porter + Bogusky as Creative Director/Managing Director.
In 2006, Sally undertook a three-year national study on persuasion, designed to find out why we’re influenced by certain people, companies, and ideas. Her research revealed: If we can fascinate a prospect, we can shortcut the selling process.
In 2010, HarperCollins published her book, Fascinate: Your 7 Triggers to Persuasion and Captivation. Already, it has been translated into 14 languages.
Based on her proprietary study of 1,000 Americans, Sally developed a personality test to measure an individual’s talent of persuasion, named the F-Score test (www.FScoreTest.com). In the past year, over 70,000 people have
taken the test to learn their natural fascination talent.
CAREER HISTORYFASCINATE: BOOK + RESEARCH
Today, working with companies such as Nike, BMW, Aflac, Godiva, Coca-Cola, MINI Cooper, and Target, Sally also works privately with many companies on helping their employees become more fascinating.
Sally frequently appears in national media including NBC’s Today Show and the New York Times. Her creativity has won hundreds of awards, and her advertising work hangs in the Smithsonian Museum of American History. Reality TV show Making It Big dedicated an episode to her as “advertising’s icon.” The press has described her as an “icon” and “the marketing mistress of fascination” who has “changed the face of North American advertising.”
Growing up with the last name “Hogshead” would give anyone an unconventional point of view. Yet all the playground teasing taught Sally how to turn challenges into competitive advantages.
CLIENTS + MEDIA
Wednesday, December 7, 2011
Outstanding... Sally’s insights into how to be fascinating and represent a fascinating product will pay dividends for many months and years to come. Our sales force walked out excited and with new ideas on how to do their jobs better.
ANDY SIPPEL, VP, WALL STREET JOURNAL
Wednesday, December 7, 2011
“I have worked with and around Sally Hogshead for well over a decade. I can say without reservation that she is one of the most talented creative people and business thinkers in our business. She is relentlessly upbeat, a consummate professional and a pleasure to work with. There is no problem too big or small for her prodigious talents.”
WORKING WITH SALLY
“A force to be reckoned with.” CHRIS BROGAN, NEW YORK TIMES BEST-SELLING AUTHOR, TRUST AGENTS
JEFFREY GITOMER BEST-SELLING AUTHOR, SALES BIBLE AND LITTLE
RED BOOK OF SELLING
DAINA MIDDLETONCEO, PERFORMICS
JERI FINARDGLOBAL BRAND PRESIDENT, AVON
MICHAEL JANS PRESIDENT, QUANTUM CLUB
GORDON LOGAN CEO/FOUNDER, SPORTCLIPS
TY MONTAGUEPRESIDENT AND CHIEF CREATIVE OFFICER,JWT NORTH AMERICA
“Her information is concise, her communication is direct, her humor is off the charts, and her ability to connect with the audience is 110%. Hire Sally Hogshead NOW.”
“In one hour, Sally transformed how our employees think and work. The lasting results have been incredible.”
“An absolutely mesmerizing speaker... she had our global marketing audience totally riveted.”
“Sally kept my audience fascinated from her first word to the end of her standing ovation. She delivers usable ‘street level’ value for business owners who want to attract, captivate and motivate their customers.”
“Sally’s fresh approach to brand building and creating excitement about our brands stimulated a lot of us to re-think our approach to brand building and marketing our concepts.”
“I had well over 100 people come up to me and thanked me for bringing in Sally as the opening keynote for Content Marketing World. She set the bar high indeed. She is a true inspiration to me, as well as my team.”
JOE PULIZZIFOUNDER OF CONTENT MARKETING WORLD
VATCHE KEVERIANCEO, JWT GULF
"Sally's reputation stretches around the globe. Yet when she came to Dubai and taught my company how to create more fascinating ideas, she exceeded everyone's expectations. Sally has universal relevance.”
“Five years after Sally's first keynote to our group of 4,000 creative professionals, people were still talking about her speech as 'life-changing.' We brought Sally back in 2011, and from the response I'm getting, I expect that people will still be talking about her speech five years from now!”
HEATHER GRIFFINEVENT PLANNER, HOW DESIGN
Wednesday, December 7, 2011
“Fascinating! Sally showed our 1,500 small business owners how to use their unique individual strengths, and actively use them to grow their own businesses.”
“The marketing mistress of fascination.” THE TORONTO STAR
WORKING WITH SALLY, continued
“Sally is a force of nature. When she walks in a room, the place lights up. When she speaks to that room, people learn.”
DIETMAR FRANKEJÄGERMEISTER INTERNATIONAL
DAINA MIDDELTON CEO, PERFORMICS
CAROL DRUMMONDCHAIRMAN, COUNCIL OF SMALL BUSINESS ENTERPRISES
“Not only does Sally's work
provide us with new insights
and creativity in developing our
brand to the next level but it is
also refreshing and fascinating
to work with her.”
“Since hiring Fascinate, Inc., we've won every new business opportunity we have engaged in. We literally just signed more new business in the first month of 2011 than all of 2010, and more sizable business than any of the last four years."
CHRIS BROGANBESTSELLING AUTHOR, TRUST AGENTS,PRESIDENT OF HUMAN BUSINESS WORKS
MICHELLE SMITHEVENT PLANNER
JACK COVERTPRESIDENT AND FOUNDER 800CEOREAD
“Sally is an energetic speaker
and educator, with a powerful
angle on what motivates
people to take action. Her
style is engaging, entertaining,
and sure to make any audience
fill a notebook with ideas when
she's done.”
“In a word, POWERFUL!
We were elated with the
response to her keynote.”
“Sally’s ability to analyze the present to build a better bridge to the future is simply FASCINATING!”
LEE EINSIDLERCEO, SIDNEY FRANK IMPORTING COMPANY
“The F-Score ribbons were a huge hit and helped set the tone for attendees to get to know one another.”
KATIE PEREIRAEVENT PLANNER
Wednesday, December 7, 2011
SETH GODIN
“This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies.”
TOM PETERS
“Fascination is arguably the most powerful of product attachments— and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner.”
Since being published in 2010, Fascinate has been translated into
14 languages.
Here’s an exclusive sneak peek into some
examples of the power of fascination,
highlighted in Fascinate:
REVIEWS FOR “FASCINATE”MIAMI HERALD
“As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational... Fascinate is a fascinating book.”
ALAN WEBBERFOUNDING EDITORFAST COMPANY MAGAZINE
“Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships— and how to wield it to your advantage.“
The brand nobody likes? Sally’s research uncovered a fascinating marketing fact: Very few people like the taste of Jägermeister. (Sally says it tastes like kerosene mixed with battery acid.) However, the brand is growing at a rate of 40% a year. Why? Because the awful taste is a bonding experience for peoplein a bar, thereby boosting sales.
If you’re not generating a negative reaction from someone, you’re probably not fascinating anyone.
“
”Wednesday, December 7, 2011
Drawing upon your group’s F-Score responses, Sally will customize her material for your group’s personality.
Nametag Stickers
Stickers help the audience share their own personal experience with others. Participants each receive two ribbons to share their F-SCORE results with each other.
Let the sharing begin!
AUDIENCE TOOLS
Wednesday, December 7, 2011
COOL RESOURCES FOR PARTICIPANTS
Sally’s engaging materials help audience participants bring key messages back to the workplace.
Wednesday, December 7, 2011
The F-Score is the first and only test that identifies your natural strength of persuasion.
It highlights your fascination talents to attract customers,
make connections, and shape decisions.
Like personality tests such as Myers-Briggs or Gallop’s StrengthsFinder, it uncovers specific traits.
The test is quick, engaging, and remarkably insightful. Participants learn their unique strength of persuasion
with customers, prospects, employees, and each other.
Over 72,000 participants have taken the F-Score test in the past year.
The F-Score is not about how you perceive the world. This test is about how the world perceives YOU.
YOU DON’T LEARN HOW TO BE FASCINATING. YOU UNLEARN HOW TO BE BORING.
Wednesday, December 7, 2011
The helpful team at Sally’s company, FASCINATE, INC., makes the F-Score testing simple and valuable for your group. We give you everything you need to turn this into a highlight of your event!
HOW IT WORKS
1First step: Our team sets up your event’s
private test code, and gives you everything you need to share with participants.
Next step: Participants go online and take the
personality test in just 3 minutes. They receive
their results instantly, complete with zesty videos and graphics.
Last step: Sally prepares for your keynote
with a master spreadsheet that gives remarkable understanding about your group,
your event, and what makes your participants uniquely fascinating.
2
3
How does my group’s F-Score tie into Sally’s keynote?
Sally prepares for your keynote with a master spreadsheet that gives an in-depth proprietary understanding about what makes your participants uniquely fascinating.
Wednesday, December 7, 2011
Sally is a social media phenomenon.
Participants get excited to share their test results in social media.
This can generate hundreds of Facebook
updates, tweets, and blog posts about the event, jumpstarting your conference promotion.
During and after her keynote, Sally’s audience always whips up a tremendous
viral talk value around your event.
HOW SALLY BUILDS BUZZ AROUND YOUR EVENT
Check out a sample Twitter stream from a recent speech at Content Marketing World. By spreading the word both
leading up to and during your event, Sally maximizes opportunities for new registrations and cultural conversations.
Wednesday, December 7, 2011
PASSIONYou attract
through emotion
TRUSTYou build relationships
with consistency and stability
MYSTIQUEYou inspire
curiosity
PRESTIGEYou earn respect
with higher standards and performance
POWERYou lead
and control
ALARMYou prompt action with
urgency and negative consequences
REBELLIONYou surprise with creative
untraditional ideas
PASSIONYou attract
through emotion
TRUSTYou build relationships
with consistency and stability
MYSTIQUEYou inspire
curiosity
PRESTIGEYou earn respect
with higher standards and performance
POWERYou lead
and control
ALARMYou prompt action with urgency and negative
consequences
REBELLIONYou surprise with creative
untraditional ideas
THE NAKED HEART
THE BELOVED
THE INTRIGUE
THE TALENT
THE ADVOCATE
THE ACCELERATOR
THE CATALYST
THE AUTHENTIC
THE VAULT
THE DIPLOMAT
THE GRAVITAS
THE GOOD CITIZEN
THE ICONOCLAST
THE SUBTLE TOUCH
THEWISE OWL
THE VEILED STRENGTH
THE VELVET ROPE
THE BULLSEYE
THE SECRET WEAPON
THE CONNOISSEUR
THE BLUE CHIP
THE ARCHITECT
THE VICTOR
THE PERFECTIONIST
THE AVANT-GARDE
THE RINGLEADER
THE GUARDIAN
THE MASTERMIND
THE MAESTRO
THE WATCHDOG
THE CHANGE AGENT
THE DETECTOR
THE MAINTAINER THE TOP SECRET
THE BUREAUCRAT
THE CRITIC
THE CAREFUL CREATIVE
THE NEUROTIC
THE ROCKSTAR
THE ARTISAN
THE TRENDSETTER
THE MAVERICK
LEADER
THE QUICK-START
THE OLD GUARD
THE LAST WORD
THE DEADBOLT
THE FINAL AUTHORITY
THE ANARCHIST
Sensitive • EffusiveFanatical
Nurturing • LoyalSincere
Selective • SubtleMulti-layered
Expressive • StylishVisually-oriented
Dynamic • InclusiveEngaging
Attentive • DedicatedDetail-oriented
Dramatic • ExperimentalOut-of-the-box
Genuine • DependableAccessible
Predictable • Firm Unmovable
Rational • DiscreetUnderstated Impeccable • Subtle Respected
Dignified • StableHardworking
Observant • ModestPreventative
Mellow • Open-mindedNonconformist
Intriguing • ComplexParadoxical
Observant • AssuredUnruffled
Steely • InaccessibleIntroverted
Elegant • AstuteUnattainable
Rational • Self-reliantIntentional
Precise • SharpUnder-the-radar
Unassuming • IronicIndependent
Astute • EnviableIn-the-know
Classic • Safe “Best-in-Class”
Exacting • Skillful Restrained
Deliberate • FrostyUncompromising
Results-Oriented Respected • Competitive
Driven • ControlledStandard-bearer
Original • DistinctiveTrendsetter
Motivating • VigorousCompelling
Established • GenuineSure-footed
Methodical • IntenseSelf-Reliant
Ambitious • AdmiredFocused
Dominant • ForcefulEmphatic
Aggressive • Alert Cautionary
Entrepreneurial • VividQuick-witted
Cautionary • PracticalProtective
Strict • ConsistentResistant to Change
Private • AlertElusive
Discerning • Hardline Controlled
Authoritative • TirelessHair-trigger
Harsh • Rigid Vigilant
Strategic • ConstructiveWithin-the-lines
Unique • ArtisticUnorthodox
Measured • ThoughtfulCraftsman-like
Surprising • Witty Irreverent
Niche • EliteEccentric
Pioneering • IrreverentEntrepreneurial
Thorough • DiligentImaginative
Startling • UnpredictableIntensely Creative
THE PROVOCATEUR
SECONDARY TRIGGER
PR
IMA
RY
TR
IGG
ER
THE 49 PERSONALITY BRANDS
Wednesday, December 7, 2011
It’s time for fascination!
Want to make your next event more fascinating? We do, too! Our friendly team is ready to make it happen.
Email us: [email protected]
More videos and other goods available on our site, www.sallyhogshead.com
Wednesday, December 7, 2011
Wednesday, December 7, 2011
