Backgrounds

Shared Vision

Reasons of Choosing Alliance

Type of Alliance

Past Incident

Current Situation

Latest News

• American multinational telecommunication

based company

• Founded in 1928

• Today $37 billion global communications

company

• Leader in producing wireless and broadband

communications

• Multinational computer technology

corporation

• The leader in developing software,

providing service, and solutions to its worldwide customers

• Founded in 1975

• Development of technology

• Identify new markets

• Create higher products revenue

Both Motorola and Microsoft want to expand their market share by launching new technological products and develop new ideas

on the existing products

Motorola’s Focus

Shared Vision

Backgrounds

Shared Vision

Reasons of Choosing Alliance

Type of Alliance

Past Incident

Current Situation

Latest News

Microsoft’s Focus

• High technology product

• Capture new market

• Increase in revenue

• Bring a version of its Window software to mobile

phones into the U.S. market

• Want to create brand awareness throughout the

world as innovation in telecommunications

Backgrounds

Shared Vision

Reasons of Choosing Alliance

Type of Alliance

Past Incident

Current Situation

Latest News

• Operating software was not ready yet

• Aim to capture the market share in the smart

phone market

• Had brought out the best designs hardware,

therefore needed help from Microsoft

Significant of Alliance

• Offer its customers with advanced products.

• Motorola’s sales revenue and profits increased, revenue

by 18% and annual profit by 102%.

• Microsoft income also increased, net income of $8,168 to $12,254, in the year 2005

• Connect more closely to their customers

• Extending their capabilities of unified communications

• Faster decision making

• Greater productivity

• Improve relationships with customers, partners, and suppliers

• Recognized worldwide

Backgrounds

Shared Vision

Reasons of Choosing Alliance

Type of Alliance

Past Incident

Current Situation

Latest News

Benefits

Motorola and Microsoft Corporation had announced a multiyear joint marketing and development alliance

Why it has to be Joint Marketing & Development

Alliance?

Both have same objectives, which is to increase sales and offer state-of-the-art products to customers. Moreover, they want to launch new product to the market

Backgrounds

Shared Vision

Reasons of Choosing Alliance

Type of Alliance

Past Incident

Current Situation

Latest News

Past Incident

Type of Alliance with Google

Why Google, not Microsoft?

Google & Verizon

• Microsoft and Nokia decide to form an alliance

• Motorola was scared that Microsoft would put an end to the Windows mobile.

• Customers today rely on the speed of internet and the accuracy of information; which both provided by Google

• Microsoft has enabled starters to adapt and accept software more quickly

“Joint venture”

• Verizon is the largest wireless company in the U.S but doesn’t have a killer phone.

• Verizon decided to join hands with Google and create new brand additions for the Android Armada

• Motorola alliance with Verizon

and Google

• Verizon, Motorola, and Google

are launching the all-new Google Maps Navigation application

Backgrounds

Shared Vision

Reasons of Choosing Alliance

Type of Alliance

Past Incident

Current Situation

Latest News

New Alliance

Backgrounds

Shared Vision

Reasons of Choosing Alliance

Type of Alliance

Past Incident

Current Situation

Latest News

• The launch of Motorola Droid,

Verizon’s first Google Android- based mobile phone

• The aim is to attack Apple’s

iPhone

• They are very successful because Droid offers features that iPhone doesn’t have such as physical keyboard, camera flash, and multitask with third party applications

New Product

1928 Motorola was founded

1975 Microsoft was founded

15th Sep 2003 Alliance of Motorola and Microsoft

12nd Aug 2009 New Alliance of Microsoft with Nokia

21st Aug 2009 Termination of Microsoft by Motorola

21st Aug 2009Motorola formed an alliance with

Google and Verizon

Summary

Thank You

Mai T. 4780449

Thivaphorn N. 4780490

Chinajade Y. 4880090

Nalin L. 4880604