CHALLENGE

Baidu appealed to Mobupps company with the following

1. Achieve certain revenue targets

2. Get added value by using Mobupps clients budgets

METHODOLOGY

1. Mobupps company focused on the biggest market volumeaccording to Baidu

2. Mobupps allocate budgets from the white list ad campaigns by Baidu

3. After running initial budget caps and testing campaigns to make sure that they perform well on Baidu traffic Mobupps increased the bids and the caps to reach maximum revenue

BACKGROUND

Baidu is the world's largest Chinese search engine, the largest Chinese Web site. Baidu was established in 2000, is a Chinese multinational technology company specializing in Internet-related services and products, and artificial intelligence.

RESULTS

Recommendation from: Maggie GuanPosition: Senior Business Development Manager of Baidu Company

“We have been acquainted and working with Mobupps Company for about 2 years.

During this period of time we have Set Revenue goals we are now reaching thousands of dollars a

day together and on a great path to reach the goals established.

In the Partnership Mobupps and Baidu have efficient communication between each other, and this

leads to a lot of Trust and Transparency between the account managers that lead the account .

We appreciate and see all the efforts of Mobupps in our Partnership and Believe that we have all

the chances to grow this partnership even more during the next upcoming month's “.

4. Mobupps separate Baidu media for several packages - like transparency IOS, Android - offering these packages for Mobupps advertisers and we were able to achieve more budgets and hire pricing from our advertisers.

We used different banners sizes that converted the best results : 180x180, 300x250, 480x320, 320x480, 600x500, 640x960, 1200x627.

Month

May

June

July

August

73%

98%

109%

137%

Execution of the plan in %