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• Background
• Concept and ambitions
• Structure of the project
• The local projects
• Evaluation design
Agenda
• 98 municipalities in Denmark
• Local administrations regarding
i.e. health, education,
kids/families, culture/sports etc.
Municipalities in Denmark
• Doping controls in fitness centres since 2003
• Prevention - Classic media campaign (2008-2010)
Web page, posters, brochures, adds, adshells etc.
Fitness centres and general practitioners
knowledge and attention
• New fitness concept (2012)
Cooperation with fitness centres (common values and motivation)
Preventive focus
Dialogue based
Clearly communicated values locally in the fitness centre affects culture and
environment affects the young people
Background – Antidoping work in Denmark
• Target group = Young people aged 13-25
• Recognizing their focus on body image and identity
• Prevention = Guiding and leading the way!
• Key persons in their every day life with clearly communicated values
and enough knowledge to debate, challenge myths and answer
questions
Prevention of doping use
• Contact to ADD - Need for local action
• Local steering committee Local administrations for; health, schools, children, sports
Police
Fitness centres
SSP-cooperation (Schools, Social service & Police) Local prevention and ‘social safety net’ among young people
cooperation across different professional groups
Prevention and focus on risk behavior: drugs, alcohol, smoking etc.
• Plan for preventing and fighting use of doping in Aalborg Focus and attention among key persons working with young people
Basic education – doping substances, effects & side effects, motives for use etc. Knowledge focus and dialogue
Common language
Local network of key persons
Plans of actions
Aalborg (2012)
• Kick-off: Education seminar for everyone working with young people The doping substances - Effects and potential side effects
Local Police reporting
Where are they – who meets them?
Warning signals – when to react?
• An official from the Ministry of Culture attended the seminar
• An application for public funding from Ministry of Culture + Ministry of Health was made
• Public project funding to establish ‘Anti doping municipalities’ (2014-2017) EUR 994,000
Demand of 50 % self financing from the municipalities
Agreement made by political spokesmen on health from all parties in the Danish Parliament
Aalborg – Pilot project (2013)
• What?
Knowledge to local key persons = local focus
Development of local activities aimed at defined target groups
Action plans in case of suspension and/or knowledge of doping use
Plan for anchoring the work in the local administration after the project period ends
• Who?
Local key persons who meet the young people in their every day life - Schools, SSP, youth clubs, sports clubs, fitness centers, youth counselling (i.e. abuse treatment)
Relations, trust and respect
Dialogue about training, health, body image, identity - and doping
Recognize changes in behavior – warning signals
Each municipality develops activities based on the local challenge and available resources
Developing the Concept (2014)
Local anti-doping in municipalities - Concept
Participants Activities ResultsEffects -
target groupEffects -society
Municipal
administrations:
- Health
- Children/young
people
- Culture (sports)
- School
- Social service
Sports clubs
Fitness centers
Education institutions
Police-School-Social
service
Police
Counselling Service -
young people
Treatment for drug-
use
General Practitioners
Emergency rooms
Psychiatry
Young people
Anti Doping Denmark
Analysis
Theme meetings
Development of skills
Development - work
shops
Interdisciplinary
dialogue and sharing
knowledge and
experiences among
local key persons
Targeted events
Collect knowledge and
experience
Communication
Knowledge
Steering committee
Defined target
group(s)
Strategy
Local key persons
Action plan(s)
Interdisciplinary
action(s)
Ideas into practice
grounded in
administrations/
organizations etc.
Early actions
(kids/teenagers)
Local networks
Key persons with
attention on local
problems with PIEDs
Security and power to
react among local key
persons through
action plans
Possibility for an open
and qualified dialogue
between young people
and key persons about
PIEDs and related
subjects (training,
health, body image,
identity etc.)
Focus on health in
connection with
training and body
image and identity
General focus on PIEDs
as a public problem – a
societal problem
Identification of key
persons according to
prevention of young
people using PIEDs
Inspiration for other
municipalities
Fewer young people
using PIEDs
Lower societal costs
(treatment, social
welfare etc.)
• Application material sent to the 98 mayors in Denmark in September
• Too late in the year – budgets for 2015 were closed (50 % self financing)
• Use of network – engaging local people
• 5 applications = 4 projects
• Different in size/population
• Different in organization of the local administration
Finding the ‘Anti Doping Municipalities’ (2014)
Project structure
Overall steering Committee- Ministry of Culture- Ministry of Health- Anti Doping Denmark (Project coordination)
Hjørring
- Local SteeringCommittee
- Local Coordinator(min. 15 h/week)
Odense
- Local SteeringCommittee
- Local Coordinator(min. 15 h/week)
Holbæk
- Local Steering Committee
- Local Coordinator (min. 15 h/week)
Aalborg
- Local SteeringCommittee
- Local Coordinator(min. 15 h/week)
Ove
r all extern
alevaluatio
n
Local Project - Odense
Local project - Holbæk
• Qualitative data
self reports (coordinator)
observations
Interviews (coordinator, key persons, target groups)
• 2017 is too early to conclude on effects
• Experiences to share and inspire
Good practice
‘Tool box’
Evaluation design