Backbase EngageSuperior Digital Experiences. Delivered.Out-of-the-box apps, ready for the omni-channel future. The digital banking solution you’ve been waiting for.

Industry analyst Ovum named Backbase a ‘Market Leader’ for next-generation digital banking platforms. — Ovum Decision Matrix for Next-Generation Digital Banking Platforms, by Jaroslaw Knapik.

Backbase Engage: Omni-Channel Banking, Ready to Go!Technologies and digital experiences are evolving at breakneck speed, with no sign of slowing down. As they struggle to adapt and keep up, financial institutions have had to relinquish control of their own digital experiences to 3rd parties that make it nearly impossible for banks to differentiate themselves or engage with the customers. Backbase Engage has a flexible and modular architecture that puts banks and credit unions back in control of their digital banking experiences and strategy, which puts financials back in touch with their customers.

By putting their own business and digital marketing teams in the driving seat, financial institutions will be able to create the types of interactions that boost engagement, resulting in increased retention and a larger share of wallet, but most importantly - happy customers.

Backbase Engage is a ready-to-go, digital banking solution. It fully supports internet, tablet, and mobile banking, including omni-channel experiences by facilitating cross-channel customer journeys, plus seamless handover and orchestration between channels and devices. With its strong focus on user experience (UX) design, Backbase Engage brings an experience inspired by the likes of Simple to your bank’s customers.

Today’s banks need solutions that support the channels that the banks and their customers require. Key requirements include great customer experiences; a single view of customers, products, and services; and often cross-channel capability. In parallel, even the most strategic channel banking initiatives need to manage cost.

— Forrester Market Overview: Off-The-Shelf Channel Banking Solutions, by Jost Hopperman, 2013.

“

Digital Banking Capabilities for Customers: The Out Of The Box AppsBackbase Engage comes with all the apps that a full-service direct bank requires and that customers expect to have: login, two-factor-authentication, account overview, transaction details, PFM, bill-pay, transfers, P2P payments, message center, address book, and social integration. All Backbase Engage apps are optimized for regular browsers and are pre-included in the mobile app, which is optimized for Android, iOS and Windows.

My Banking Dashboard » Create beautiful ‘My Banking Dashboards’, targeted

at different customer segments. » Total end-customer control: the power to add and

remove widgets, and create customized dashboards. » Catalog for storing and managing apps. » Personal preferences remembered for every device.

Accounts & Transactions » Easily monitor balances of all accounts. » Dive into transaction details with strong filtering

options, integrated maps, plus tagging and categorization tools. » Custom grouping of accounts and shared accounts

between account holders. » Ability to add external accounts from other banks.

Transfers & Payments » Intuitive money transfer tools that support multiple

types of transfers, from person-to-person and account-to-account payments. » Both domestic payments, and international

payments are supported. » Support for scheduled and recurring payments. » Integrates with social address book.

Bill Pay » Check and validate bills emailed directly to the

secure message center for fast, secure payments. » Optical character recognition (OCR) & mobile

scanning capabilities for paper invoices from pre-selected vendors for speedy payments.

Split ‘n’ Share » Integrated app to split ‘n’ share bills and payments

among friends. » Seamlessly integrates with social address books.

Deposits & Loans » View details of deposits and loan agreements. » Check savings, credit card limit, loans and/or

overdraft status, and interest rates, and prioritise repayments with the ‘smart repayment’ feature. » Simplify the application process for new loans.

Personal Finance Management » Tightly integrated PFM functionality at the heart of

the banking experience. » Multi-bank and credit card account aggregation. » Easy-to-use budgeting and spending tools for

financial insight. » Expense tracking. » Show trends in spending patterns over time.

e-Commerce » Integrated ‘pay-by-link’ feature to facilitate easy

payments via email / web forms. » Seamless mobile integration to facilitate easy

payment via mobile websites, mobile apps or NFC, iBeacon, or QR payment options.

Personal Profile » Engage customers by allowing them manage to

their own personal profile. » Easy-to-update contact information and

communication preferences. » Clear overview of purchased products services,

including historical records. » Card management.

My Applications » ‘Track-and-trace’ feature for all product applications

and service requests. » Direct, real time communication with the bank during

the origination process.

Places » Display nearest ATMs and branch offices. » Clear map that is easy to navigate with and

integrated with Google Maps. » Receive relevant messages and offers based on

location. » Ability to overlay all transactions on the map.

Address Book » Integrated address book for fast, easy payments. » Social integration to import Facebook friends or

Gmail contacts. » Contacts and transfer services linked to facilitate

P2P payments via email address, mobile phone number, or Facebook profile details.

Messaging » Secure, real-time communication between bank and

customer. » Mobile notifications, push messages, email alerts,

and more. » Option to receive eBills from selected vendor.

Secure Access » Three layered security model. » Integrated multi-factor-authentication (MFA). » Ability to require step-up authentication for high risk

transactions. » Option for soft-login via social login (Facebook and

Twitter).

Document & Research Center » Integrated ‘latest news’ feature. » Document library to store all documents, application

administration, scanned receipts, and bills. » Access to research documents and interesting

articles.

Digital Marketing Capabilities: Empower Business & Marketing TeamsBased on the Backbase Customer Experience Platform (CXP), Backbase Engage can be easily managed and optimized by the business teams at your bank. With full digital marketing and mobile application development support, plus an intuitive visual editor, content editors and digital marketers can optimize content, run digital marketing campaigns, and edit the entire website, secure internet banking platform, and mobile apps in an easy-to-use management environment.

Visual Editor » Easy-to-use in-context-editing capabilities to update

content and apps across marketing sites, secure internet banking and mobile apps. » Customizable workflows for verification and

publication rules. » Reuse content and content assets across all digital

touchpoints.

Targeting & Analytics » Target content, widgets, and apps based on existing

customer segments and customized targeting rules that use behavioral, contextual, social, and CRM derived data. » Integrated analytics spanning all channels, including

regular web, mobile apps, and tracking every action, from page views to events. » A/B and multivariate testing.

Omni-Channel Campaigns » Create and manage omni-channel marketing

campaigns from a centralized dashboard. » Distribute campaigns to your marketing site, internet

banking platform, native mobile apps, social channels, and 3rd party websites. » Facilitate omni-channel onboarding and track visitors

across channels to ensure consistent messaging and a singular process.

Mobile Management » Gain full control over the customer journey on

mobile, from updating responsive websites, to pushing new content and campaigns to native apps. » Instant preview of mobile customer experiences

before publishing. » Advanced mobile and cross-device analytics. Track

a single user as they navigate between devices and channels.

Direct Customer Communication » Communicate directly with your customers via the

integrated message center. » Push important notifications and alerts to

customers’ mobile devices. » Offer real-time customer/advisor communication

services. » Integrated click-2-chat and click-2-call functions for

easy access to your call center.

Origination & Self-Service » Facilitate cross-channel, onboarding on any device. » Enable customer self-service and self-management. » Empower business teams to create, edit, manage,

and optimize forms and the business logic behind them.

Mobile FirstBackbase Engage is ready to run on any mobile platform out-of-the-box. It is pre-optimized for cross-channel customer journeys where a transaction begins on one device but ends on another.

You can choose one approach or mix and match until you find the mobile strategy that best suits you and your customers. Backbase Engage supports all the most commonly used platforms, including iOS, Android, Windows.

Best of Breed Partners & No Vendor Lock-InTo create Backbase Engage, Backbase partnered with the best of breed fintech providers for back-end services. And since Backbase Engage is based on the modular architecture of Backbase CXP, you can easily customize it by mixing and matching services from other fintech providers without worrying about vendor lock-in or being stuck in a core banking system. Backbase Engage is the ultimate in control and flexibility for banks.

Typically, a customer may begin researching loan interest rates on their mobile but move on to another device, such as a tablet or PC, to fill in the form. They may also contact the call center for assistance in completing the form, in which case the service representative can look over the customer’s shoulder ‘virtually speaking’, and guide them through the application.

Backbase Engage comes with a responsively designed marketing website and internet banking environment that automatically scales to the screen it’s being viewed on, whether that’s a 24” monitor or a small smartphone. It also includes a hybrid app, wrapped in native app containers, and completely native iOS and Android apps that use back-end API’s to consume the required data.

About BackbaseBackbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, Singapore, and London. It is the maker of Backbase CXP, the award-winning customer experience platform that helps enterprises create omni-channel, customer-centric digital experiences. Backbase CXP deploys a new presentation layer over underlying infrastructure and IT systems, allowing enterprises to deliver personal, relevant experiences to customers on every device, in any context. Backbase CXP gives enterprises the tools and functionality they need to transform their tired online and mobile channels into engaging customer experiences, holistically managed from a single platform.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as a leader in terms of customer experience, mobile and omni-channel focus, innovation, and time-to-value. Backbase is the vendor of choice for global organizations such as Bank Hapoalim, ABN AMRO, Sberbank, Nationwide, Nordstrom, Fidelity, Bank of America, Barclays, ING, Hiscox and Legal&General.

NORTH AMERICAN HQ

21 W 46th Street, 5th Floor

New York, NY 10036, United States

Toll-Free Number: +1 866 800 8996

Office Number: +1 646-478-7538

sales-us@backbase.com

EUROPEAN HQ

Jacob Bontiusplaats 9

1018 LL Amsterdam

The Netherlands

Phone: +31 20 465 8888

sales-eu@backbase.com

A ‘Market Leader’ for next-generation digital banking platforms.

Backbase awarded Best of Show at FinovateEurope 2014.

WWW.BACKBASE.COM

A Visionary in the Magic Quadrant for Horizontal Portals.

OVUM

GARTNER

FINOVATE