Bachelor of Business Management with a Major in Marketing

V.U.

: M

ia S

as, W

arm

oesb

erg

26, 1

000

Brus

sel ©

201

5

www.odisee.be/bbm

A C A D E M I C Y E A R 2 0 1 5 - 2 0 1 6

www.odisee.be/bbm

Business StudiesB A C H E L O R of Business Management with a Major in Marketing

About Odisee University college

Odisee is the result of a merger between two Flemish university colleges, Hogeschool-Universiteit Brussel (HUB) and Katholieke Hogeschool Sint-Lieven (KAHO). For years both institutions were forerunners at the top of Flemish higher education. With Odisee both university colleges have started a new and very ambitious story in which our students (you!) will play a central role. Odisee University college offers six fields of study and 25 bachelor trainings on campuses in Brussels, Ghent, Aalst and Sint-Niklaas.

Visit us – Open days

• Wednesday 18th March 2015, from 1 pm till 5 pm

• Saturday 25th April 2015, from 9 am till 1pm

• Saturday 27th June 2015, from 9 am till 1pm

• Saturday 5th September 2015, from 9 am till 1pm

Study Business at Odisee In any modern professional environment ‘work, reflection and knowledge acquisition’ go hand in hand. Business students at Odisee prepare for this combination of learning and work. Our education is based on a combination of knowledge and prac-tical training. In our courses we combine the latest theories, knowledge and practices. The more they progress in their studies however, the more stu-dents participate in projects that are practice based. They get to know the business world via cases, business games, workshops and seminars.

Practical information Tuition fee

The tuition fee for all students who wish to enroll for the Bachelor of Business Management programme at Odisee is 890 EUR (in 2015-2016). Please consult the website for more information: www.odisee.be/bbm

Admission If you obtained a degree that is awarded by an institute of the Flemish Community in Belgium, you can register directly with no further formalities. If you obtained a degree of secondary education awarded by an institute of the French or German Community in Belgium, or an international degree, please consult the website for more information: www.odisee.be/bbm

CITY 2

INNO METROBOTANIQUE

STATIONBRUSSEL-CONGRES

BOTANIQUE

R20

R20aN277

Emile

Jac

qmai

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Kruidtuinlaan

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aat

Kano

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Nieuw

stra

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N288

Adolphe

Max

laan

Pach

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Broe

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STATIONBRUSSEL-NOORD

Noordplein

Koolbranderstraat

Brabantstraat

Weidestraat

Rivierstraat

Aars

chot

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at

Voor

uitg

angs

stra

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Schildknaapstraat

Muntplein

Emile

Jacq

mai

nlaa

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Ansp

achl

aan

Ansp

achl

aan

Bergstraat

Putterĳstraat

Kathedraal

Lign

estra

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Berlaim

ontlaan

Komediantenstr.

Keize

rinla

an

Warandepark

Koni

ngss

traa

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Koni

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traa

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Nationale Bibliotheek (Albertina)

(Rue d'Assaut)

Wetstraat

Canterst

een

Wolvengracht

Beenhouwersstraat

Zuid

straa

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GroteMARKT

ROGIER

Nieuw

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CampusBrussel - T'Serclaes

CampusBrussel - Hermes

METROPARK

METROCENTRAAL

STATIONCENTRAAL STATION

METRODE BROUCKERE

Koni

ngss

traa

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Sint Lazaruslaan

St. Lazarustraat

K. R

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in

Gin

etste

straa

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Cellebroersstraat

Blekerĳstraat

Adol

phe

Max

laan

Stoofst

raatEikstraat

Manneken Pis

METROBEURS 5/6

METROBEURSBeurs

Ververstr.

Ommegangstr.

CampusBrussel - Erasmus

De Brouckèreplein

ContactOdisee University collegeDepartment of Business Studies Warmoesberg 261000 Brussels Phone +32 2 210 12 11

Programme CoordinatorStefaan [email protected] Phone +32 2 609 88 07Mobile + 32 479 70 97 14

150_070 3luik bedrijfsmanagement engelstalig.indd 1 28/01/15 13:45

V.U.

: M

ia S

as, W

arm

oesb

erg

26, 1

000

Brus

sel ©

201

5

www.odisee.be/bbm

A C A D E M I C Y E A R 2 0 1 5 - 2 0 1 6

www.odisee.be/bbm













CITY 2

INNO METROBOTANIQUE


BOTANIQUE

R20

R20aN277

Emile

Jac

qmai

nlaa

n

Koni

ngss

traa

t

Kruidtuinlaan

Kruidtuinlaan

Antwerpselaan

Dambo

rdstr

aat

Kano

nstra

at

Nieuw

stra

at

N288

Adolphe

Max

laan

Pach

ecol

aan

Broe

kstra

at

Koolstraat

Zandstraat

Voor

uitg

angs

stra

atAs

straa

tM

eibo

omstr

aat

Koni

ng A

lber

t 11-

Laan

Mar

telaa

rsplei

n

Kreupelenstraat

Pach

ecol

aan


Noordplein

Koolbranderstraat

Brabantstraat

Weidestraat

Rivierstraat

Aars

chot

stra

at

Voor

uitg

angs

stra

at

Schildknaapstraat

Muntplein

Emile

Jacq

mai

nlaa

n

Ansp

achl

aan

Ansp

achl

aan

Bergstraat

Putterĳstraat

Kathedraal

Lign

estra

at

Berlaim

ontlaan

Komediantenstr.

Keize

rinla

an

Warandepark

Koni

ngss

traa

t

Koni

ngss

traa

t


(Rue d'Assaut)

Wetstraat

Canterst

een

Wolvengracht

Beenhouwersstraat

Zuid

straa

t

GroteMARKT

ROGIER

Nieuw

stra

at



METROPARK

METROCENTRAAL


METRODE BROUCKERE

Koni

ngss

traa

t

Sint Lazaruslaan

St. Lazarustraat

K. R

ogie

rple

in

Gin

etste

straa

t

Cellebroersstraat

Blekerĳstraat

Adol

phe

Max

laan

Stoofst

raatEikstraat

Manneken Pis

METROBEURS 5/6

METROBEURSBeurs

Ververstr.

Ommegangstr.


De Brouckèreplein




B A C H E L O R O F

A lot of variationWe offer a practice-oriented training but we always have an eye for the strong theoretical underpin-nings. Our students learn from practical projects which partner companies offer us as team assign-ments: e.g. market research projects, event organ-ization, drafting a communication and a marketing plan. Sometimes we also work with business case simulations. Finally students must always present their advice to a panel of professionals. They devel-op a broad range of skills in the field of marketing (including e-marketing), ICT and communication in foreign languages. We also encourage our students to develop excellent social skills which must help them develop business contacts.

From general to more specificOur marketing training has three critical corner-stones: specialist marketing study, foreign lan-guages and computer science. The specialist study covers everything ranging from broad marketing to very specific marketing niches. Business cases support everything we teach. Guest speakers, con-ferences, company visits, workshops and projects are all part of our training. Moreover, according to your interests and future plans, you can take a number of electives such as Event Management, Retail and Shop Management, Relationship Marketing, Business Strategy, German, Real Estate Management ...

Intense contact with companies

Intense contacts with business is the core charac-teristic of your practice-based marketing Bachelor study. Guest speakers, company visits and in-com-pany-projects help you discover what doing busi-ness in real companies is all about.

• In your second year you get to taste of a sales practice in a company of your choice for two weeks.

• In your third year you will have a three-month internship in Belgium or abroad to become familiar with the expectations and requirements of business life.

• In the last year of your training a Bachelor thesis and an in-company project are on the program: this enterprise education equips you with the attributes, capabilities and skills that enhance your employability and enable you to be entrepreneurial.

Major marketing companies are constantly looking for spirited commercial staff or marketing people. Are you flexible, do you feel that you have a commercial talent and that you have good communication skills? Do you have a keen interest in the exciting world of marketing and communications, distribution, sales, event management and international business? Then you will love our Marketing Major.

Business Management with a Major in Marketing

STUDY PROGRAMME

Study Programme

UNITS AND MODULES YEAR 1 YEAR 2 YEAR 3

BUSINESS ORIENTATION Micro and Macro Economics 4Principles of Law 6Principles of Accounting & Budgetting 4Business Organisation 4Projectwork and Portfolio 3Religion, Philosophy and Business Ethics 3BUSINESS COMMUNICATION English Communication Advanced 5 4 4French Communication Advanced or Intensive French/Spanish/German 5 5 4Nederlands or Communication in Dutch and academic writing 3Nederlandse communicatie or Business Communication and Reporting Techniques

4

ICT & Organization 6 ICT & Marketing 5MARKETINGANALYSIS Marketresearch and -analysis 4 4 3Consumer behaviour 3SPSS 3MARKETING MANAGEMENT Marketing 4Marketing Planning and Marketingmix Strategies 4Marketing Communication 4Project Management and commercial Budgetting 3Interactive Marketing 3Legal Issues of commercial Topics 3International Marketing 4Retail-, non-profit en social Marketing 4E-marketing 3COMMERCIAL MANAGEMENT/SUPPLY CHAIN MANAGEMENT Sales, Purchasing and Logistics 6 Transport and Foreign Trade 6 Sales Techniques and Sales Traineeship 5 Account management 3Sales Organisation 3LEARNING IN AN ACTIVE CONTEXTSeminars and Projectwork 4 Marketing Project 3 Business Project Marketing 3Bachelor with honours Thesis 9Workplacement in Flanders or Workplacement in or outside Europe or Studymobility in or outside Europe

172020

ELECTIVE MODULES 3 or 4

TOTAL NUMBER OF CREDITS 60 60 60

As a marketer you’re always looking for new ways to satisfy your target group’s needs and to market products or services. You will advise on new markets and products. You take care of smart communication campaigns and other ways to make a product or a service desirable. Marketing and sales tasks often go hand in hand. One thing is certain: the job never gets boring.

Where will you work? Marketers have a lot of job possibilities. The number of job offers and the variety of the sectors in which you can start are impressive. Here is only a small selection of jobs you can do with a marketing degree: product manager, market researcher, communications or publicity officer, sales manager, employee, sales officer ...

Master of Business Administration (KU Leuven Campus Brussels)

When you hold your Bachelor of Business Management degree, you have access to the Master of Business Administration (MBA) from KU Leuven Campus Brussels via a bridging programme. This MBA is a one-year Master’s programme taught in English (60 ECTS). It has an international focus and is designed to provide you with academic knowledge as well as hands-on expertise, enabling you to be successful in international management positions.

All candidates for a Master in Business Administration must elect a major programme from the following options:

• International Business Management• Business Information Management• International Relations

More information: www.kuleuven.be/ma/mbabx

AFTER GRADUATION

Lars is marketing manager at TomTom“TomTom is an international company that produces GPS devices and software. For several years, I have been the head of the marketing and sales team. My training in Business Management with a Marketing Major was the ideal preparation for this position. Every day I make good use of the marketing techniques I studied at Odisee. My excellent communica-tion skills in foreign languages are a real asset.”

This is the curriculum of your Bachelor of Business Management with a major in Marketing. Small alternations are possible. Please consult the website for the most recent programme.

Electives in the third yearChoose elective modules to add up to 60 credits:

Quality Management (3 ECTS)

Innovation and the young interna-tional Entrepreneur (4 ECTS)Human Resources Management(3 ECTS)

Business Strategy (3 ECTS)

Doing Business in Europe (3 ECTS)

Real Estate Management (3 ECTS)

Communication management(3 ECTS)

Marketing management Practice:Business Game (3 ECTS)

Go international!Hundreds of the third year bachelor students at Odisee have already got an Erasmus scholarship and have spent a part of their training abroad. Often they perform their internship in a company abroad. The Business Department at Odisee also welcomes about 30 stu-dents from foreign partner colleges and universities every year.


B A C H E L O R O F










STUDY PROGRAMME

Study Programme



4


172020










AFTER GRADUATION













B A C H E L O R O F










STUDY PROGRAMME

Study Programme



4


172020










AFTER GRADUATION













V.U.

: M

ia S

as, W

arm

oesb

erg

26, 1

000

Brus

sel ©

201

5

www.odisee.be/bbm

A C A D E M I C Y E A R 2 0 1 5 - 2 0 1 6

www.odisee.be/bbm













CITY 2

INNO METROBOTANIQUE


BOTANIQUE

R20

R20aN277

Emile

Jac

qmai

nlaa

n

Koni

ngss

traa

t

Kruidtuinlaan

Kruidtuinlaan

Antwerpselaan

Dambo

rdstr

aat

Kano

nstra

at

Nieuw

stra

at

N288

Adolphe

Max

laan

Pach

ecol

aan

Broe

kstra

at

Koolstraat

Zandstraat

Voor

uitg

angs

stra

atAs

straa

tM

eibo

omstr

aat

Koni

ng A

lber

t 11-

Laan

Mar

telaa

rsplei

n

Kreupelenstraat

Pach

ecol

aan


Noordplein

Koolbranderstraat

BrabantstraatWeidestraat

Rivierstraat

Aars

chot

stra

at

Voor

uitg

angs

stra

at

Schildknaapstraat

Muntplein

Emile

Jacq

mai

nlaa

n

Ansp

achl

aan

Ansp

achl

aan

Bergstraat

Putterĳstraat

Kathedraal

Lign

estra

at

Berlaim

ontlaan

Komediantenstr.

Keize

rinla

an

Warandepark

Koni

ngss

traa

t

Koni

ngss

traa

t


(Rue d'Assaut)

Wetstraat

Canterst

een

Wolvengracht

Beenhouwersstraat

Zuid

straa

t

GroteMARKT

ROGIER

Nieuw

stra

at



METROPARK

METROCENTRAAL


METRODE BROUCKERE

Koni

ngss

traa

t

Sint Lazaruslaan

St. Lazarustraat

K. R

ogie

rple

in

Gin

etste

straa

t

Cellebroersstraat

Blekerĳstraat

Adol

phe

Max

laan

Stoofst

raatEikstraat

Manneken Pis

METROBEURS 5/6

METROBEURSBeurs

Ververstr.

Ommegangstr.


De Brouckèreplein




Documents

Bachelor of Business Management with a Major in Marketing