Bachelor of Business Administration

Bachelor ofBusinessAdministration

Stamford International University 2


Stamford International

University is one of Thailand’s

leading educational institutions

when it comes to preparing

students for careers in

Business Administration,

especially in light of the

increasingly globalized

economy which demands

a workforce with international

knowledge and skills.

The imminent ASEAN Economic

Community (AEC), set to open

in 2015, will open up even more

opportunities as well as

competition for local and

international students who are

interested in a career in

business administration.

Bachelor ofBusiness

Administration(B.B.A.)

Students have the option of

selecting one of the B.B.A.

programs that best meets

their needs, abilities and

career goals: The B.B.A.

International or Bilingual

Program at the Bangkok

Campus, or the Thai or

Bilingual Program at

Stamford’s Hua Hin Campus.


Global Teaching and Learning

Resources.

More Study Aboard and Dual

Degree Opportunities.

World-class programs such as

Laureate English Program

& Laureate Hospitality Programs.

30% of our students are

international students from

over 60 countries at the

Bangkok campus.

Our faculty members come

from all corners of the world.

Diverse International Community

Truly Global Network

STAMFORDINTERNATIONALUNIVERSITY

Real World Experience

As a partner of Laureate International

Universities, Stamford is connected

with 65 universities in 29 countries

and more than 750,000 students

around the world.

Students have access to:

At Stamford, students develop both

academic and practical skills.

Every day is a truly cross-cultural

experience, using real English in

speaking, playing and learning.

Many courses are taught by

professional experts who know

what it takes to prosper in the

industry.

A 480-hour program of corporate

internship is provided to prepare

students to be ready for the real world.


With small class sizes, individualized

attention is given to each student

in a student-centered learning

environment.

Stamford emphasizes student leadership,

giving every student

a chance to shine.

• 29 COUNTRIES • 65 INSTITUTIONS • MORE THAN 750,000 STUDENTS

The Stamford Family Fast-Track

Program with Affordable FeesStamford offers a fast-track program with affordable fees.

Bachelor Degree: 3 year program

+ 1 semester of internship.

Master Degree: 1.5 - year program (one day per week)

or 1- year full-time MBA program.

-


Curriculum Structure

Structure and Components International ProgramCredits

1) General Education

- Humanities

- Social Science

- Science and Mathematics

- Language

2) Professional Courses

- Basic Core

- Major

- Concentration

2) Free Electives

Total Credits

35

8

6

12

9

96

30

30

36

6

137

Bachelor of BusinessAdministration

*Stamford also offers bilingual option. For details, please refer to Stamford’s brochure about our bilingual program.


Based on students’choice of specialization,

Stamford offers many career-based

courses to meet your needs in either our

International, Bilingual or Thai language

programs. Students can select from courses

in their areas of concentration, based on

their interests, needs and abilities.

All students enrolled in the

Faculty of Business Administration

are required to take the following

basic core courses and major core

courses. This ensures that

students are prepared and have

a solid foundation and

understanding of business

administration. Stamford B.B.A.

students graduate with a

well-rounded understanding

of all aspects of real-world

business.

Basic Core Courses

Principles of Accounting IPrinciples of Accounting IIInformation Technology Business Statistics LawBusiness LawBusiness EconomicsPrinciples of Marketing Business Finance Academic Writing

Introduction to International Business Communications Managerial Accounting Taxation Operations Management Leadership Business Research Strategic Management Business Intelligence ManagementBusiness Report Writing

Major Core Courses

Professional Courses

Concentration Courses

• Airline Business Management

• Finance and Banking Management

• International Business Management

• Logistics Management

• Management

• Marketing

International

Program

Bilingual

Program

Bilingual

Program

Thai

Program

Bangkok Campus

Bachelor of Business Administration

in International Business Administration

Hua Hin Campus


Airline BusinessManagement

Faculty HighlightsMs. Rungkaew KatekaewHead of DepartmentAirline Business Management

This program aims to develop

graduates who will be able to

perform effectively as airline

industry professionals and

gives students comprehensive

knowledge about the

international airline business

and all of its myriad functions.

Ms. Rungkaew Katekaew has over 10 years

of experience in Airline Business Management,

including coaching airline staff, operation control

and in customer service management. With a

Master’s Degree in Science in Organization

Management and Managerial Communication

from Dominican University, in River Forest, Illinois,

U.S.A., she brings passion and a depth of knowledge

to the learning environment.

Program HighlightsThe Curriculum combines a strong foundation

of business management principles with an

in-depth understanding of airline functions.

Faculty and lecturers are highly experienced

instructors with a background in the

international airline industry and all have

extensive airline industry management

experience.

Guest lecturers from the airline industry

provide students with insights into the actual

business environment.

Industry visits and field trips provide students

with exposure to operational airline

environments.


In the Airline Business Management program, we are preparing students for the AEC by expanding

their opportunities and skill set. We have industry connections and bring experts into the classroom.

Students also go on many field trips to experience the industry first-hand – all aspects - from top to

bottom. This program is a marvelous opportunity for people who are passionate about travel to peruse

their dreams. Here they get an unmatched foundation for success.

Ms. Rungkaew Katekaew

Head of Department Airline Business Management

of our Airline Business Management Faculty Members and Students

• Airline Business Management

• Airline Technology

• Aviation Human Factors Management

• Communications for Airline Business Management

• Food and Beverage for Airlines

• Passenger Ground Services Management

• Airline Business and Law

• Principles of Airlines Marketing

• Airline In-Flight Services Management

• Information Technology for Airlines

• Principles of Air Cargo

• English for Flight Attendants

• Cross Cultural Communications for Airlines

• Import and Export Management

• Aviation Fuel Management

• Personality Development for Airline Industry

• Airline Seminar

Subject Listfor Airline BusinessManagement Specialization

Career Opportunities • Flight Attendance in area of Ground Passenger Services

(check-in, ramp control, airline catering , cargo agent, lost

& found ,departure & arrival gate agent) and In-Flight

Passenger Services

• Airline Ticket and Reservation

• Flight Dispatcher

• Cargo Operation Officer

• Crisis Management & Emergency Response

• Cargo Agent/ Customer Service Agent

• Operation Control Officer

• Flight operations Training

Hear first-hand

When I began as an intern at Malaysia Airlines, I felt really prepared. At Stamford, I learned skills

in the classroom, I learned real-world insights from guest speakers, got hands-on experience during

field trips – they allowed me to start contributing on day one of my internship. I know how to prepare

fuel, communicate with the pilot and most importantly, how to handle customers.

I’m really happy I am able to apply my knowledge.

Ms. Alissra Mudnurak

Airline Business Management Student

Stamford uniquely prepared me to go into the airline business because we saw how

companies worked. We did 480 hours of internship. Some of the most useful things

I learned at Stamford that helped me succeed at PTT were; marketing and presentation

skills, research and English. English especially – it is used around the world by people

in the airline industry- actually, in all industries. The extra-curricular opportunities at

Stamford also helped me a lot in my career.

Mr. Peeraphat Burami

Airline Business Management Student

about the experiences


International Business

Faculty HighlightsJames Lancaster, Ph.D.Dean, Faculty of Business Administration

James Lancaster joined Stamford International University in 1996.

He has lectured in various undergraduate and graduate subjects in business, economics

and public administration. He has served as a board member in two Ph.D. programs and

participated in Master’s and Doctoral degree curriculum design committees.

His research has been on topics related to microfinance and small businesses and has

supervised several dissertations. He holds a Ph.D. in Development Administration from

The National Institute of Development Administration, and was a visiting scholar

at The Workshop in Political Theory and Policy Analysis, Indiana University at Bloomington.

Program HighlightsStamford’s International Business curriculum

provides students with a strong foundation in

international business management principles,

such as; International Trade, Import and Export

Management, International Alliances and Joint

Ventures as well as critical thinking skills,

which are especially relevant in our information

rich world.

Students gain valuable multicultural and

international experiences through Stamford’s

diverse campus community and semester

abroad programs. Hence, students’ cross

cultural communication skills are developed

throughout the program.

Students are exposed to an actual international

working environment via industry visits and

internship programs with multinational

companies.

The program prepares students for working

aboard or to continue their postgraduate

studies aboard.


Most students choose the IBM program because Stamford

has a powerful edge – our strength is being internationalized

in all areas; from our students, the case studies we use,

to the multinational companies we place students in for

internships. They’ve also got access to professors – the

faculty is available to guide students, which is especially

relevant in our information rich world– in our program,

we teach students how to find solutions to problems.

Mr. James Lancaster

Dean, Faculty of Business Administration

For students who are looking for careers with a

multi-national organization, who are happy, who are

independent – for those who want direct

business experience, Stamford’s IBM program will

open doors to any industry. We’re continually

engaging students and helping them to bring local

knowledge to the international level because, with

the AEC right around the corner, we know that for

our students to be competitive, they need

international knowledge.

Mr. Paradon Limwattanaqura

Head of Department of International Business

Stamford is a place where students can truly enjoy international learning

experiences, programs, faculty, students and activities. Stamford prepares

you to be ready for the global community & the AEC.

Mr. Fernando Parrella, Student

of our International Business Faculty Members and Students

• International Trade

• International Finance

• International Economics


• International Marketing

• International Business Law

• International Alliances and Joint Ventures

• International Business Management

• Asian Business

• E–Commerce

• Cross Cultural Management

• Economic Integration

• Current Issues in International Business

Subject Listfor International Business Specialization

Career Opportunities• Foreign trade (exports, imports) management

• Trade Development Officer

• Projects and Strategy Manager

• Logistics Manager

• International Marketing Executive

• International Account Executive

• International Management Consultant

• Business Analyst

• Overseas Coordinator

• Import Merchandiser or Buyer

• International real estate agent/Broker

Hear first-hand about the experiences


Management

Program HighlightsStamford’s Management Curriculum provides

students with a strong foundation in management

principles such as Organization Analysis and

Development, Human Resource Management,

and Business Relationship Management as well

as critical thinking skills, which are especially

relevant in our information rich world.

Leadership, teamwork and analytical skills are

stressed throughout the program to ensure that

in addition to technical proficiencies, graduates

have highly developed soft-skills as well.

Hear first-hand

Students gain invaluable multicultural and

international management experience through

Stamford’s diverse campus community and

semester abroad programs.

The Management Program prepares students for

jobs aboard, domestically with multi-national

organizations, or to continue their postgraduate

studies aboard.

There are many projects students can

choose to participate in. For example,

writing business plans and learning how to

apply them in real-life settings.

Everything is real. The more work experience

you get during your University study, the more

ready you’ll be to face future challenges in

the business world.

Ms. Wilasinee Yonwikai

Lecturer

from our faculty members


• Human Resource Management

• Office Management

• Organizational Behavior

• SME Management

• Project Management

• Organization Analysis and Development

• Business Relationship Management


• Knowledge Management

• E–Commerce Management

• Cross Cultural Management

• Current Issues in Business

• Seminar in Management

• Quantitative Analysis in Business

Subject Listfor Management Specialization

Career Opportunities• General Manager

• Projects and Strategy Manager

• Human Resource Manager


• Management Consultant

• Regional operations manager/ Director

• Economist

• Entrepreneur

Faculty HighlightsMr. Adam ThompsonLecturer

Ms. Loïse JeanninLecturer

With over 8 years of experience in change and knowledge management in

a number of countries such as Japan, USA, and South Korea, Mr. Thompson

is committed to developing not only students’ theoretical understanding,

but also how to put theory into practice. He has an MBA from the United

States and his goal is to prepare students to face dynamic challenges in

the global economy.

Ms. Loïse Jeannin graduated from the Paris School of Economics,

she is “Agrégée“in Economics and Management in France, and she was

ranked first at the national level in 2008. She has taught Economics at two

major French Universities: the Ecole Normale Superieure (Cachan) and

University Paris-Descartes for several years. Currently studying doctoral

studies with Walden University, Ms. Loïse Jeannin is conducting research

on class diversity management. She is strongly committed to students’

deep learning and self-confidence development.


Marketing

Faculty HighlightsBoonyarat Samphanwattanachai, Ph.D.Boonyarat Samphanwattanachai has an extensive background in analyzing company’s financial

status and conducting economic analysis by assessing accounting and financial statements

and is an expert in e-Commerce, e-Marketing, e-Banking, Marketing,

Marketing Communication, Marketing Research, and Consumer Behavior.

As senior researcher and consultant for many private companies,

she has published research projects in the fields of marketing, HRM,

and economics. With the doctorate from the University of Wales,UK,

she’s passionate about giving students hands-on experience.

Program HighlightsStudents are prepared with knowledge and

skills for marketing management, such as

integrated marketing communication, sales

management, E-Commerce, service

marketing, marketing research, product

and brand management.

Interactive learning methods are combined

with classroom-based theory, student group

projects and activities, case studies, business

experience and a supervised and relevant

internship.

Students learn and practice creating actual

marketing plans based on real case studies.

Stamford’s Marketing students have frequent

opportunities to compete in Marketing

Competitions, which test their skills and

allows them to apply classroom knowledge

in a real-world setting, while networking with

marketing professionals.


Optimum class sizes allow me to focus on my students. I ask my students to start writing

marketing plans very early….towards the end of the three- year course they are already

fluent at writing marketing plans and understanding the enire marketing concept.

Students learn from many case studies and business challenges to develop their problem

solving skills and creativity. I always send students to participate in marketing competitions -

it’s okay if they don’t win. The best thing for students is when they learn to solve real business

challenges.

Ms. Arunee Lertkornkitja

Marketing Lecturer

from our faculty members

• Consumer Behavior

• Integrated Marketing Communication

• Product Management and Pricing Strategy

• Business to Business Marketing

• Retail Management

• Marketing Management

• Supply Chain Management

• International Marketing

• Services Marketing

• E–Commerce

• Direct Marketing

• Personal Selling

• Purchasing

• Advertising and Media Management

• Wholesaling

• Marketing Research

• Sales Management

• Quantitative Analysis for Marketing

• Current Issues in Marketing

Subject Listfor Marketing Specialization

Career Opportunities• Assistant Brand Manager

• Brand Manager/Director

• Key Account Manager

• Market & Business Development Manager

• Sales and Marketing Manager

• Market Research Analyst

• Public Relations Manager

• Marketing Consultant / Brand Consultant

Hear first-hand


LogisticsManagement

Program Highlights

Logistics Management is a growing industry

and offers amazing career opportunities;

opportunity for travel and rapid professional

growth and the ASEAN region is at the center

of it all.

With the coming ASEAN economic community

set to go into effect in 2015, students in this program

will develop a global perspective and understand the

factors of regional and local freight transport and

distribution when goods flow through among

neighboring countries more freely.

The program is designed to develop

graduates with skills and knowledge

that are demanded by employers, e.g.

quantitative assessment technology on

how to optimize freight in circulation,

which often plays a significant role in a

company’s profit and overall success.

Students learn from real world

professionals, obtaining real-world

insights while hearing first-hand

about company needs and objectives.


what employers have to say...

• Logistics and Supply Chain Management

• Transport Industry Insurance

• Legal Aspects for Logistics

• Multimodal Transport

• Freight Transport and Distribution

• Information Systems for Logistics

• Procurement and Sourcing Management

• Inventory Management

• Current Issues in Logistics Management

• Strategic Location Decisions

• International Logistics Management

• Independent Study

Subject Listfor Logistics Management Specialization

Career Opportunities• Logistics Analyst

• Logistics Manager

• Supply Chain Manager

• Transportation Manager

• Distribution Manager

• Purchasing and Materials Manager

• Inventory Managers

Hear first-hand Logistics is here to stay. It’s a rewarding industry that will never become obsolete and

will always be in demand. I have been working in logistics related industries for the

past 30 years. Many people are not aware that logistics is actually part of most businesses,

and part of almost every industry. In today’s modern business world, graduates need to have

the skill set required by employers in order to advance in the careers - the most important

qualities to develop are logical thinking skills and English.

The industry is more complex today than in the past and will become more complex

in the future due to the impacts of globalization -- graduates need to prepare themselves.

Ms.Nanthawan Methitanpongwanit

Managing Director, F.K. Aviation Co.,Ltd.


Finance and Banking Management

Program HighlightsThe Finance and Banking Management

Program seeks to develop a broad

understanding of managerial,

financial, legal, and economic concepts

that enable students to be up-to-date

about current practices in finance and

general management.

Students have access to guest speakers

and lecturers - working professionals

from the finance field such as

marketing, corporate and wholesale

banking and in other parts of the

financial sector, including capital

markets and treasury management.Students in Finance and Banking

Management benefit from a business

internship placement with a bank or

other financial institution in this

fast-growing industry.


The current job market for financial institutions requires candidates with up-to-date knowledge of new financial

products as well as management skills. In Thailand, students need CFA (Certification of Financial Analyst) for

positions related to the SEC. We are always looking for graduates who have problem solving and analytical skills,

presentation skills, and for people who can think systematically. We pay for the brain, not for labor.

Mr.Chaipant Pongtanakorn

Executive Director, Finansia Syrus Securities Public Company Limited

what employers have to say...

• Personal Finance

• Investment

• Financial Markets and Institutions

• International Finance

• Money and Banking

• Financial Management

• Credit Management

• Financial Feasibility Study

• Futures & Options Markets

• Commercial Bank Management

• International Financial Markets

• Security Analysis and Portfolio Management

• Securities and Stock Market

• Insurance

• Financial Services Officer


• Business Banking Manager

• Funds Manager

• Credit Manager

• Credit Risk Analyst

• Financial Controller

• Quality Controller

• Relationship Banker

• Project Manager

Subject Listfor Finance and BankingManagement Specialization

Career Opportunities

Hear first-hand

The banking industry is moving at a fast pace. In Thailand, we need a prepared

workforce that will be able to ‘think globally and act locally. This is an important

quality and it’s lacking in candidates today.

Mr. Somdet Chetuphon

Group Chairman, SEAB (Thailand) Co., Ltd


As part of the Bachelor of Business

Administration program, we

recognize that for a well-rounded

education, classroom learning

alone is not sufficient.

Activities

Therefore, Stamford has a

strong partnership with

industry and each semester

students participate in

exciting activities that give

them a chance to experience

the industry from the

perspective of an insider and

a customer. Field trips, both

aboard and domestic, allow

students exposure to the real

world learning environment.




AdmissionsRequirements

AdmissionsCalendar

High School completion or

equivalent official transcripts

(GED, IGCSE)

Applications may be sent in round the year.

Intake occurs during 3 terms:

• Term 1 - June

• Term 2 - October

• Term 3 - February

For admissions into

International Bachelor’s

Degree Program, students are

required to take a placement test

and must pass Level 4

of the Laureate English Program

exam. Alternatively, students can

submit any one of the following

English Proficiency Test Scores:

-TOEFL - with a minimum score

of 550 (Computer-based: 187)

-IELTS - with a minimum score

of 5.5

Students who do not achieve the

required English placement test

score will be required to attend the

Laureate English Program prior

to enrolling in Stamford’s

international degree programs.

High School Completion Certificate

Official Transcripts

Stamford Application Form

Three recent passport-sized photographs (taken within last 3 months)

Citizen ID (Thai nationals) or Passport

English Proficiency Test Score

What to submit When applying….

Documents

Bachelor of Business Administration