Anheuser-Busch, Inc., Bacardi Silver™ Mango Mojito Flavored Malt Beverage (Flavored Beer in TX), St. Louis, MO BACARDI, BAT DEVICE AND BACARDI SILVER LOGO ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED.

Note: The alcohol beverage laws of the various states vary with regard to the merchandising and promotion of beer. Please be guided accordingly.

INTRODUCING BACARDI SILVER™

MANGO MOJITO

mmangongo

® ®

Cool Mint. Crisp Lime. Party Ready.

BRAND OVERVIEW » BACARDI SILVER Mojito appeals to consumers looking

for the latest drink trend in a convenient, portable package.

» BACARDI SILVER Mojito was the first ready-to-drink Mojito in

the market, and this will be the first Mango Mojito.

» The BACARDI name offers authenticity.

LAUNCH DETAILS » O B J E C T I V E Provide a line extension for BACARDI SILVER Mojito

that’s just in time for summer entertaining and enjoyment

» S T R s 03.24.08

» M A R K E T S National (excluding Utah)

» F L A V O R Mango Mojito

» P A C K A G E S 4/6 LNNR 12 oz. bottle (5% and 4% alc/volume)

» T A R G E T C O N S U M E R 21-34 year old males/females and

contemporary adults seeking the Mojito cocktail experience

» P O I N T - O F - D I F F E R E N C E First spirit-branded

Mango Mojito FMB

» S H E L F P O S I T I O N Incremental shelf placements near existing

BACARDI SILVER family and/or on FMB shelf near other leading FMBs

Anheuser-Busch, Inc., Bacardi Silver™ Mango Mojito Flavored Malt Beverage (Flavored Beer in TX), St. Louis, MO BACARDI, BAT DEVICE AND BACARDI SILVER LOGO ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED.

Note: The alcohol beverage laws of the various states vary with regard to the merchandising and promotion of beer. Please be guided accordingly.

2x3 SIGNMAKING BANNER

CAPS SIGNMAKING

BILLBOARDTABLE TENT

6 PACK RACK BIN DISPLAY

3x2 SIGNMAKING BANNER

PACKAGE CASE CODE CARRIER CODE UNIT CODE

mmangongo

24/12 BLNNR 4/6 ETBSKT

UPCGTIN

01820096343800018200963438

01820014981800018200149818

01820000141300018200001413

0 18200 96343 8 0 18200 14981 8 0 181412 3

® ® MARKETING SUPPORT » National Outdoor Advertising

» National Print Advertising

» Wholesaler Sampling Co-op

» POS and Signmaking

» PR Plan

INTRODUCING BACARDI SILVER™

MANGO MOJITO