Nail & Phone Décor SpecialistJacqualine Li

About BabyBling

BabyBling specializes in the most trendy rhinestone products

and customizes services on crystal nails, cellular phones and

accessories. Our concept is to give our customer the

uniqueness and fashionable ideas from Japan and Hong Kong.

Location

2345 Melrose Ave, Los Angeles Ca

Our Products

Pre-made Crystal Nails

• More than 250 designs from Japan• Mix and match with your fashion

clothing• An easy way for your nails to stay

pretty and nice• Glue it and go! Save your time on

manicure

 

Rhinestone Alphabet

Necklaces & Bracelet

• Letters of the alphabet and names with 7 colors rhinestones

• Durable material that you can wear all the time

• Create your own bracelet with different colors charms

More Products…

Pre-made Swarovski

Crystal Cellular Phone Stickers

• More than 500 designs for all kinds of cellular phone

• Easy to stick it on and stay for long time

• Match your fashion trend and personal style

• Be unique and different from others

DIY Kits for your own Decoration

• Over 500 items for you to design what you want

• Rhinestones from Swarovski crystals with glues and tools

• Most popular and trendy style plastic embellishments from Japan

    DIY Nail Polishes and Tools• Nails polishes from O.P.I with over 100

colors• Complete sets of tools for your nail

station at home• More than 5 brands of nail and Hand’s

care products

Our ServicesCrystal nail and French

nail• Offers full sets of Crystal nails &

French nails • Create fabulous designs attending events & wearing daily• UV gels are high quality and long lasting

Manicure and pedicure

• Tools and products are absolutely safe & clear• All our nail polishesare from O.P.I ( Highest Quality)

Customize Cellular Phone Decoration

• Use our exclusive plastic embellishments & Swarovski rhinestones to design unique designs for all kinds of phones

• Easy to change the style by slip on the phone cover

• Use high quality crystal glues that stick with the embellishments

strongly and never fall off.

Our Store Images

1st floor Phone Decoration and

Accessories

2nd Floor Nail Salon

Pinky princess theme with 2 floor levels.

BabyBling Positioning

BabyBling wants our customers to have their

own exclusive and fashionable style not only with their clothing, but also with their nails and cellular phones. We also offer them a classy and luxury environment with our

excellent services and products in valuable prices. We would love to give customers a

whole new idea to enjoy your life with creative indulgence.

Market Classification

BabyBling is a multichannel retailer, which has in-

store shopping located on the street, and the web site for our customers to

update our new products and service, and to purchase items

online.

Target Audience

• Age: 18-35• Gender: Female• Income: $10,000 - $ 55,000• High school students and above• Generation Y and Z• Love rhinestones, BlingBling ideas and cute little accessories• Love music, fashion forward, technology forward and also love make up• Love to hang out with friends, clubbing and

partying

Customer ProfileJassie•Age: 20, college student work as a part time sales associate in Forever 21. •Gender: Female, single, Asian American•Income: $15,000

Miranda•Age: 25, graduated from college and works in Bank of American as a teller.•Gender: Female, just got married, African American•Income: $22,000

Isabella •Age: 36, works as a manager at a High-end fashion boutique.•Gender: Female, Single, White•Income: $ 40,000

Publicity

Lady GaGa Lindsay Lohan

Public Relations

Sponsors special events for cellular phones

Apple iphone Verizon & AT&T

Partner with our Betsey Johnson’s fashion show events for nail design

Advertising

Advertising….

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Advertising…. 

Sales & Promotion

• Offers special discount for our new customers to try out our services and products

• Have a club card for our customers to collect stamps

• Special occasion designs for phones and nails, such as pumpkin nails for Halloween, Christmas trees and colors for Christmas

• Birthday discount for 50% off

Sales & Promotion…

To achieve BabyBling’s 10% increase goal

• Holidays season --get a 10% off • Customers who wear pink to our store will

have a free stamp for their club member card• Buy more than $50 will get a$5 coupon & more than $100will receive a $10 coupon for their next purchase.

In-store Campaign

• Invite our customers to design & create their own cellular phone & nails w/ rhinestone decoration

• Invite some celebrities to design their own style and auctions them to charity for National Breast Cancer

CompetitorsMarie Nails

Viva La Nails Strappy World’s

• doing trendy nail and cellular phone services

• sell the tools & products for nails and phones

• In-store decoration and display gives our customers comfortable environment

All in One