BABY BOOMERS: THE NEWBABY BOOMERS: THE NEW VOLUNTEER

Infinity Consulting GroupInfinity Consulting GroupPresented for:

Ventura County Area Agency on AgingVentura County Area Agency on Aging

A il 19th 2006April 19th, 2006

Who We AreWho We Are

I fi it C lti GInfinity Consulting GroupWondirad Assefa TsegayeJ th B hJonathan BehrJohn JordenNi k Kli b tNick KliebertNicholas Parrinello

VCAAA Business ProblemVCAAA - Business Problem

Volunteer management

Low Hispanic volunteer turnout

Issues at HandIssues at Hand

Drastic increase in number of Baby BoomersDrastic increase in number of Baby Boomers reaching senior citizen status will place significant demands on:

Service providersHealth careHealth careNutritionLong-term careTransportationTransportationRecreation

Project ObjectivesProject Objectives

D l t t d lDevelop a strategy and propose a plan that will:

I f h t i t tt t/ itInform what is necessary to attract/recruit Boomer volunteers Define how to locate these volunteersDefine how to locate these volunteersWhat is needed to retain volunteer interestsDifferentiate needs of the Hispanic population

MethodologyMethodology

R hResearchWebsitesC d tCensus dataMagazine and news articles

B t tiBest practicesQuestionnaires with local area agencies

RESULTS

New TrendsNew Trends

Th “B i V l t ” l thThe “Brain Volunteer” replaces the “Brawn Volunteer”

The “Cause-Driven Volunteer” replaces th “Ti D i l t ”the “Time-Driven volunteer”

The new “Selfish Volunteer”

The New Volunteer ImageThe New Volunteer ImageToday’s volunteer demands a different taskToday s volunteer demands a different task

“The Unpaid Professional”

More responsibility, creativity, and need for skills.

F L E X I B I L I T YType of taskType of taskTiming of taskVenue of work

On the “Unpaid Professional”On the Unpaid Professional

“Because in my job there isn’t much challenge not enough achievement notchallenge, not enough achievement, not enough responsibility; and there is no mission there is only expediency ”mission, there is only expediency.

-Peter F. Drucker

RecruitmentRecruitment

D ’Do’s:Create volunteer projects that are enjoyable and satisfying for new volunteerenjoyable and satisfying for new volunteer. Create “Word of Mouth”Partner with local volunteer bureauPartner with local volunteer bureauMake access easy and clear

Internet Advertisements TV & Radio

RecruitmentRecruitment

D ’tDon’ts:Go it aloneO l it lif ti i di id l i t d fOnly recruit life time individuals instead of short-term project teamsAssume “No” means “Never”Assume No means NeverBe People Driven instead of Position DrivenMisname the position

General Comments: RetirementGeneral Comments: Retirement

2 f t l l i fl i lik lih d f2 factors largely influencing likelihood of volunteering in retirement:

Health

Financial wellbeing

RetirementRetirement

AARP 7 i 10 B b BAARP survey – 7 in 10 Baby Boomers optimistic about retirement

M t t t ti kiMost expect to continue workingMay be a mismatch between anticipated time of retirement and actual retirement

Not rely on support from children

Self-directed income

RetirementRetirement

Th St l 9%The Strugglers 9%Few financial resourcesP i i tiPessimisticReliance on Social SecurityDi l tl kDismal outlook

RetirementRetirement

Th A i 23%The Anxious 23%Better off financially, but still concerned with retirementwith retirementMost concerned with health care issuesSelf reported health status lower than otherSelf-reported health status lower than other BoomersRetirement is not recreation time or time to give to community

RetirementRetirement

Th E th i t 13%The Enthusiasts 13%Primarily upscale with significant savingsO ti i tiOptimisticDo not plan to work during retirementC fid t b t h lth d iConfident about health care and incomeMay be LESS likely to participate actively in volunteer workin volunteer work

RetirementRetirement

Th S lf R li t 30%The Self-Reliants 30%Significant retirement savingsWill b ll t d ith th itWill be well connected with the communityHigher than average anticipation of volunteering during retirementvolunteering during retirementStill plan to work part-time or for enjoyment

RetirementRetirement

T d ’ T diti li t 25%Today’s Traditionalists 25%Middle-income, moderate savingsM i t ti l f il tMore intergenerational family supportMatch most closely Boomer general demographicsdemographicsMost ethnically diverse groupConfident in health careConfident in health careExpect to work during retirement

Ventura Country DemographicsVentura Country Demographics

U d 18 214 244 109 854 104 390 28 4 29 2 27 7 105 2Total Male Female Total % Male %Female %

Males per 100 Females

Under 18 years 214,244 109,854 104,390 28.4 29.2 27.7 105.2

18 to 64 years 462,149 233,718 228,431 61.4 62.2 60.6 102.3

18 to 24 years 67,520 36,302 31,218 9.0 9.7 8.3 116.3

2 44 231 146 116 8 3 114 293 30 31 1 30 3 102 225 to 44 years 231,146 116,853 114,293 30.7 31.1 30.3 102.2

25 to 34 years 104,166 53,468 50,698 13.8 14.2 13.4 105.5

35 to 44 years 126,980 63,385 63,595 16.9 16.9 16.9 99.7

45 to 64 years 163,483 80,563 82,920 21.7 21.4 22.0 97.2

45 to 54 years 102,747 50,890 51,857 13.6 13.5 13.7 98.1

55 to 64 years 60,736 29,673 31,063 8.1 7.9 8.2 95.5

65 years and over 76,804 32,416 44,388 10.2 8.6 11.8 73.0

65 to 74 years 40,244 18,475 21,769 5.3 4.9 5.8 84.9

75 to 84 years 27,271 11,007 16,264 3.6 2.9 4.3 67.7

85 years and over 9,289 2,934 6,355 1.2 0.8 1.7 46.2

www.census.gov

Ventura County DemographicsVentura County DemographicsP4. HISPANIC OR LATINO, AND NOT HISPANIC OR LATINO BY RACE [73] - Universe: Total populationUniverse: Total populationData Set: Census 2000 Summary File 1 (SF 1) 100-Percent Data

VENTURA COUNTY

NOTE: For information on confidentiality protection, nonsampling error, definitions, and count corrections see http://factfinder.census.gov/home/en/datanotes/expsf1u.htm.

Ventura County, California

Total: 753,197

Hispanic or Latino 251 734Hispanic or Latino 251,734

Not Hispanic or Latino: 501,463

Population of one race: 486,069

White alone 427,449

Black or African American alone 13,490

American Indian and Alaska Native alone 3,177

Asian alone 39,452

Native Hawaiian and Other Pacific Islander alone 1,379

www.census.govSome other race alone 1,122

Hispanic CommunityHispanic Community

Thi i th f t t i th i itThis is the fastest growing ethnicity65+ national age group

2003 6%2003 – 6%2030 – 11%2050 – 18%2050 18%

Problems arise from language, culture, legal documentationgEconomic problem: childcare

Today’s YouthToday s Youth

Competition for filling free timeCompetition for filling free timeVolunteering makeover is a mustKey wants of young peopleKey wants of young people

FlexibilityLegitimacyE f AEase of AccessExperienceNetworkingIncentivesVarietyLaughsLaughs

Marketing to Young PeopleMarketing to Young People

Educate at an early ageEducate at an early ageVisit schools Anecdotes from current young volunteersAnecdotes from current young volunteers Familiarization with concept of “Volunteer” making it more acceptable“If a lot of people do it, then it looks normal, it’s cool, because everyone is doing it” - 18 yr old volunteerA young volunteer is more likely to be a long-term volunteer

STRATEGY

The New Task The New ImageThe New Task, The New Image

Make tasks flexible with a clear beginningMake tasks flexible with a clear beginning middle and end

Make projects challenging requiring more skills

Offer tasks that have potential to be rewardingg

Offer new luxuries and flexibilitiesWorking at home

RecruitingRecruiting

A i t hi ith l l l tAgain, partnership with local volunteer recruiting bureau is keyEd t th lEducate youth earlyPosition comes before Person

RecruitingRecruiting

Be persistentBe persistentAsk “Why?” or “Why not?”Find out what drives them.Don’t take “No” for an answer

Make access easyMake access easyInternetPhone numberName of representative

Volunteer ManagementVolunteer Management

Create pool of programs and coinciding poolCreate pool of programs and coinciding pool of specific volunteer desires to appease matching processCreate system for evaluating volunteers and providing them with this feedbackAcknowledge their success andAcknowledge their success and achievements

Birthday cardsA dit ti l hAccreditation luncheonsFollow up phone calls to provide support and gain feedback

Volunteer ManagementVolunteer Management

P id f i d th t i iProvide for in depth trainingPrior to taskD i t kDuring task

Provide supervisionAdequate but not overwhelming

New MentalityNew Mentality

W k l V l t iWorkplace VolunteeringBecome involved with local businessM t l d l tMutual developmentProgressive programs

Opportunities to stay involved long termOpportunities to stay involved long-termMore productive in the long-term

Good alternative for busy employees andGood alternative for busy employees and companies

New MentalityNew Mentality

F il V l t iFamily VolunteeringGetting Boomers involved with their children parents and other familychildren, parents, and other family membersVolunteering as a “unit”Volunteering as a unitQuality time and family communicationAllows Boomers to act as role models for younger generation

New MentalityNew Mentality

Si l V l t iSingles VolunteeringNew way of interacting socially with new peoplepeople

Romantic relationshipsFriendshipsp

New MentalityNew Mentality

E i di V l t iEpisodic VolunteeringCreate bite-size roles volunteers can dip in and out ofand out ofEasier to begin a small commitmentThe hope is small time commitmentsThe hope is small time commitments eventually lead to long-term involvement

New MentalityNew Mentality

V l t C tVolunteer = CustomerConsider the volunteer as the customerWh t k th ti kWhat makes them tick:

Why did they come?What do they want to get from the experience?What do they want to get from the experience?What have they achieved so far?Why do they come back?Why would they be leaving?

Hispanic PopulationHispanic Population

Thi d t b ifi llThis group needs to be specifically targeted“C f t Z ” f th i“Comfort Zone” – many of these seniors remain within their close-knit cultures

L blLanguage problemsUndocumented residents

General recr iting often o erlooks thisGeneral recruiting often overlooks this segment

Hispanic PopulationHispanic Population

I i th b f bili lIncreasing the number of bilingual volunteersT l t f fl li tiTranslate forms, flyers, applicationsFlexibility: programs that allow working f h ki ith f ilfrom home, working with family members, working in a largely Hispanic communitycommunity

I fi it C lti GInfinity Consulting Group