BA50 2015 MEDIA KIT

THE BA50 BRAND Better After 50 is the premier online magazine for edgy, hip, baby boomer women embracing the next phases of their lives. Our mission Provide hand-curated content on topics boomers care about most, including: fashion, romance, sex, empty-nester living, fitness, health and spirituality.

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What makes us different BA50 founders Ronna and Felice truly embody a Better After 50 lifestyle. They are dedicated to inspiring other women through their weekly writing, their energy, their humor, and their honest and unselfconscious style. They invite skilled and sophisticated writers to reveal stories that are heartfelt, humorous and heady. That’s why BA50s listen. That's why our community has doubled in size in the last year.

THE BA50 LOWDOWN Become an affiliate of a niche market site for women that has shown consistent month-over-month growth for the past year. Reader Demographic1

*According  to  2015  Google  Analy5cs    1  According  to  2014  BA50  reader  survey  

•  99% of readers are women age 45+ •  85% of readers have HHI >$100K •  84% of readers are college graduates •  95% of readers live in an urban environment Readership

•  1.5M total unique visitors for 2015 (projected) •  4.5M pageviews for 2015 (projected)* •  25K subscribers to triweekly newsletter •  15K engaged Facebook fans •  8.8K Twitter followers with 152.2K monthly imps •  1.1K Pinterest followers

THE BA50 LINEUP Our weekly editorial schedule is as follows:

*According  to  2014  Webalizer  Analy5cs  

Occurrences   Content  Published  

Daily   New  content  of  interest  

Monthly   Monthly  giC  guides  

Tuesdays   NewsleDer  sent  to  subscribers  and  6-­‐8  new  ar5cles  around  a  theme  

Thursdays   3-­‐4  new  ar5cles  on  sex/da5ng/rela5onships:  “Rela5onship  Thursday”  

Fridays   2-­‐3  new  ar5cles  around  fashion  and  a  movie  or  theater  review:  “Fashion  Friday”  

THE BA50 OFFERINGS Better After 50 is proud to announce an array of new advertising opportunities for our valued advertisers. Please contact advertising@betterafter50.com to discuss specific rates and availability to fit your budget

•  Above-the-fold banner ads •  Sponsored Posts •  Advertorials •  Product Reviews •  Gift Guides •  Link Endorsement / Social Media Pushes

BANNER ADS Placement   Size  

Leaderboard  (top  of  every  page)   728x90px  

Wide  Skyscraper   300x600px  

Rectangle  Ad   300x250px  

NewsleDer  Banner  Ad   468x60px  

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SPONSORED POSTS

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An upcoming article of your choice will contain your brand’s logo in the header and will be featured on our homepage for one week, with optional added social media (Facebook and Twitter) support! We also suggest that sponsors purchase “Header” placement on one of our weekly direct mail newsletters with your logo, and direct link to your site (see “Sponsored Newsletter”).

ADVERTORIALS

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The editorial team at BA50 will work with your brand to write an informative article in the BA50 voice, all about your product! In order to maintain the integrity of our site, we allow limited advertorials every month, so contact us now to reserve a placement! We also suggest that sponsors purchase “Header” placement on one of our weekly direct mail newsletters with your logo, and direct link to your site (see “Sponsored Newsletter”).

+ PRODUCT REVIEWS

BA50 GIFT-GUIDE EDITORIAL CALENDAR

Month Gift Guide Concept Copy Deadline

Publish Date

January Get in Shape 1/09/15 1/13/15 February Romance 2/06/15 2/10/15

March 50th Birthday Presents 3/06/15 3/10/15 April Mother’s Day 4/10/15 4/14/15

May Father’s Day 5/08/15 5/12/15

June Beach Theme 6/05/15 6/09/15 July Online Courses for Fall/Adult Education

ideas 7/10/15 7/14/15

August Back to College/School 8/07/15 8/11/15 September Kitchen/Food 9/04/15 9/08/15

October Aging Parent/ Adult Children 10/09/15 10/13/15

November Holiday Gift Guide + Grandchildren 11/06/15 11/10/15

December Stocking Stuffer 12/04/15 12/08/15

BA50 GIFT-GUIDE SPENDING TIERS

Gift Guide Ad Packages Price

Buy 1 listing $75 Buy 2 listings (Save $20) $130 Buy 3 listings (Save $40) $185 Buy 4 listings (Save $60) $240

Buy 5 listings (Save $80) $295

Buy 6 listings (Save $90) $360

Months Gift Guide Name Deadline Print Dates

Sept/Oct 50th Birthday Gifts 9/1/15 9/30/15 Nov/Dec Holiday Gifts 10/30/15 11/3/15+ Jan/Feb Romance 12/29/15 1/5/16+ Mar/Apr 50th Birthday Gifts 2/26/16 3/1/16+

May Mother’s Day 4/29/16 5/3/16+

June/July Gifts for Dads and Brides 5/31/16 6/3/16*

+Tuesday  Edi5on    *Friday  Edi5on  

LINK ENDORSEMENT + SOCIAL PUSHES

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No article necessary– just send us a few words, a great picture of your product, and a link — we will connect your product with our highly engaged exclusive niche of women on Twitter and Facebook. If applicable, we will also include on one of our extremely active Pinterest pages and growing Instagram following! We are happy to host Twitter parties for your products (please ask for details.)

We look forward to working with you!

Best, Ronna and Felice