BA (Hons) Fashion Management & Marketing – Welcome guide

> Your Reading List We encourage you to actively find and read any publications and sources which you feel may benefit you in terms of your education and aspirations in this subject. You’re not required to buy these books in advance of starting the course, but there are a couple of suggestions below. Varley, Rosemary; Roncha, Ana; Radclyffe-Thomas, Natascha & Gee, Liz. (2018) Fashion Management - A Strategic Approach. London: Red Globe Press Kotler, Philip (2016), Marketing & Management, 5th Global Ed: UK, Pearson Education Ltd. Additional blog/online reference material to sign-up to. businessoffashion.com wwd.com Refinery29.com trendwatching.com hypebeast.com wgsn.com vogue.co.uk songofstyle.com marketingweek.com thedrum.com

campaign.com fastcompany.com fashiontrendsetter.com showstudio.com fashionista.com coolhunting.com thesartorialist.com trendhunter.com theretailbulletin.com fashionbeans.com

> Equipment & Materials Equipment costs for this course are minimal but it is recommended that you have your own computer or laptop. You may choose a Mac or a PC, it is largely down to personal choice which one you decide to invest in. One of your greatest costs on this course will be colour printing and binding. > Visits We occasionally offer trips to London which will incur additional cost. The department will more than likely offer a study trip overseas during your time on the course. Costs vary from year to year but competitive rates are always secured. > Summer Project: Instagram #inspiration Use an appropriate existing Instagram account (or preferably create a new one) to gather and curate the images and inspiration from the tasks below. Follow brands and influencers that connect with you and follow us too (@fmmuca) – always share your stories and

images, use the hashtag #fmmuca, and keep it a positive and inspiring space. You can add any visual inspiration you like to your feed but use these tasks as a starting point. Task 1 Visit a local fashion district near to your home (or where you will be over the summer). Take images of the key stores that inspire you and look specifically for strong examples of branding, window displays, store design, and exciting product and looks. Tag the brands in your images and use the caption and hashtags to describe what you see and why it inspires you. Task 2 Take images of some Outfit of the Day looks (#OOTD) that reflect your personal style. These could be images of yourself or others. Tag the brands in your images (if you know where the garments are from) and use the caption and hashtags to describe the outfit and why it inspires you. Task 3 The Spring Summer 2020 shows run from 5th September – 1st October (London Fashion Week runs from 13th - 17th September). Follow @WWD @voguerunway @bof and influencers of your choice to observe the shows and repost your favourite looks, and key outfits. You may also want to repost (or take your own!) streetstyle shots from in and around the shows too. Make sure you credit the account you repost, caption the image to describe it, and use appropriate hashtags.

Example Task 1 Example Task 2

Example Task 3

BA Fashion Management & Marketing – Epsom Campus

Welcome Week Timetable 2019

Monday 23 September Time Location

Studio Tour and Overview of resources 1:00pm - 4:00pm Technical Resources Area

Tuesday 24 September Time Location

Enrolment (surnames A - M)

Bring your ID, passport/visa and qualification certificates.

Collect UCA card or have photo taken.

Optional: You can register with the local GP Practice

12:15pm - 1:00pm Refectory

Students’ Union presentation 3:00pm - 3:30pm Gallery

Meet the course team and welcome 10:30am - 12:00pm Room M2.13

Campus Welcome – visit the refectory for your

and IT induction

Enrolment (surnames N - Z)

Bring your ID, passport/visa and 1:00pm – 2:00pm Refectory qualification certificates.

Collect UCA card or have photo taken.

Optional: You can register with the local GP Practice

Wednesday 25 September Time Location

FMM photo 1:00pm - 4:00pm Room M2.13

Non-UK students to attend:

Welcome Event – Welcome presentation and opportunity to meet other new students

4:00pm - 6:00pm Auditorium

Thursday 26 September Time Location

Film screening 2:00pm - 4:00pm M2.13

Friday 27 September Time Location

for more information about our services

Wellbeing Introduction 11:00am - 12:00pm M2.13

All day

If you have any questions, please contact the following:

Campus Registry Office

01372 20 2409 campusregistryepsom@uca.ac.uk

An answer phone service is available on the phone number listed above for any out of hours enquiries.

International students from a non-European country to attend: Introduction to UK teaching and learning 9:00am-10:30am Auditorium approaches – what you should expect