BA Global Survey Report2012

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    www.esi-emea.com

    +44(0)20

    7017

    7100

    An ESI International Study

    Why Good Isnt Good Enough:Te Global State ofBusiness Analysis

    Survey conducted in December 2011

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    ExEcutivE Summary

    Organisations around the globe are using

    business analysis (BA) to defne requirements

    and determine courses o action and solutionsto help them achieve their goals. BA activities

    are critical to project and organisational

    success, but success requires standards o

    practice and adherence to the BA discipline.

    How good are organisations at practicing BA?

    Are they realising its ull potential?

    In September 2011, ESI International

    conducted a survey o proessionals

    with varying titles within organisations

    worldwide to ask about their experiences and

    perceptions o BA.

    This global study seeks to determine the

    actual business impact that BA has on

    organisations, and examines its current

    state by inquiring into BA practices, trends,

    challenges and applications o the BA

    discipline.

    The more than 1,600 respondents, who

    represent a broad spectrum o industries,

    including the public sector, answeredquestions about their organisations, including

    the ollowing:

    How do they rate the profciency o their

    overall BA unction?

    How do they rate the profciency o their

    individual BA activities?

    What are the key success actors or their

    projects?

    We ound that profciency in BA can vary

    among activities and among organisations,

    but respondents are essentially satisfed

    with their BA practices and outcomes.

    While people believe their organisations BA

    practices are good, analysis shows there is

    room or improvement, indicating that good

    isnt necessarily good enough.

    Gaps exist in certain BA areas, such as:

    Profciency in BA activities

    The practice o BA at the enterprise level

    Levels o experience

    Achieving certifcation in BA

    2

    ESI Iteratia, I. 2011. This reprt is the prighte prpert ESI Iteratia, I. A rights resere.

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    3

    SurvEy rESuLtS

    The survey revealed some key findings: Respets iew BA as ria t sess prets a i at, the era ratig BA tis is high reate t pret

    sess rates.

    100%

    90%

    80%

    70%

    60%

    50%

    40%

    30%

    20%

    10%

    CHART 1. PRojEcT SuccESS And BA PRoIcIEncy ARE PoSITIvEly coRRElATEd

    BA oera Ratig Pr

    BA oera Ratig air

    BA oera Ratig G

    BA oera Ratig ver G

    BA oera Ratig Exeet

    % Projects Successful

    lessth

    a25%

    25%

    -50%

    51%

    -74%

    75%

    -99%

    100%

    ctraitig extera igs pret rests, mre tha 90 peret respets sier mre tha ha their prets t

    hae bee sess er the ast three ears. Sixt-eight peret respets sier 75 peret r mre their prets

    t hae bee sess.

    Mie maagemet is mre ritia the BA ti tha seir maagemet, et bsiess aasts themsees as see

    rm r impremet.

    PercentofRespondents

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    4

    100%

    90%

    80%

    70%

    60%

    50%

    40%

    30%

    20%

    10%

    CHART 2. RATInG o BA PRoIcIEncy By oRGAnISATIonAl TITlE

    Pr

    air

    G

    ver G

    Exeet

    c-lee

    Exetie

    Maager

    /

    vieP

    resiet

    Seir

    Maager

    PrjetM

    aager

    Bsiess

    Aast

    Organisational Titles

    Respets at a ees the rgaisati rate the mst imprtat sess atrs their prets as:

    cstmer satisati: 81 peret

    Time mpeti: 62 peret

    Bget eier: 52 peret

    Prt qait: 46 peret

    Sre rests iiate that BA is t iewe as beig impat t bsiess rests. o 22 peret respets sai prt

    impat is a imprtat sess atr r BA. jst 15 peret sai aqisiti a reteti stmers are imprtat sess

    riteria r BA, whie 4 peret sai maret share.

    jst er 20 peret tta respets sai that the are respsibe r eterprise aasis, a 7 peret sai that

    the spet mst their time eterprise aasis. Amg BAs, 26.3 peret are respsibe r eterprise aasis a

    6.5 peret sai that the spet mst their time eterprise aasis.

    near ha BA pratitiers hae e ears r ess BA experiee; them, 15 peret hae ess tha tw ears

    experiee. Twet-e peret hae six t ie ears experiee a 30 peret hae 10 ears r mre. Thirt-see peret rgaisatis hae irease their mber BA psitis i the ast tw ears, a 27 peret expet

    t irease them er the ext tw ears.

    The e haeges ae i BA are mmiati 47 peret a rss-tia abrati 46 peret.

    BA ertiati is t wiesprea i rgaisatis. o 2.5 peret tta respets sai the hae their cBAP

    ertiati, a 6.4 peret BA respets hae their cBAP ertiati. less tha 2 peret tta respets a

    1 peret BA respets sai the hae a ScRuM Master ertiati.

    PercentofRespondents

    cBAP is a registere ertiati mar we b Iteratia Istitte Bsiess Aasis. This ertiati mar is se with the express permissi

    Iteratia Istitte Bsiess Aasis.

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    concLuSionS

    organisaTions are using business analysis To win The baTTle, buT They may noTwin The warThe sre shws respets mae the eti betwee BA prie a pret sess, bt that a iset sti exists

    i regisig the impat BA a sess prets bsiess ae a rests. This ie be the rest iiias

    graar s prets witht seeig the Big Pitre. I aiti, BAs t awas ersta their impat the

    rgaisati rm a aia r bsiess perspetie sie the te t tas-riete wr with staehers wh ma as

    a a era perspetie.

    Bth bsiess aasts a pret maagers ee t beme mre ie at the eterprise ee. nt srprisig, eterprise

    aasis ras west i prie amg bsiess aasis atiities. Witht a eterprise aasis perspetie, BAs a the

    eti betwee what the are ig a wh the are ig it. S whie the ma be wiig the pret batte, the t

    hae the eterprise-wie perspetie t wi the war.

    mosT believe good is good enoughThe marit respets beiee that their BA mpeteies are g t exeet, a that 75 peret r mre their prets

    er the ast three ears were sess. Hweer, sie rea-wr eiee iiates therwise, rgaisatis ma be i ee a

    reait he.

    ba in demand despiTe inexperience and immaTuriTy of The professionThe sre shws a reatie arge ppati ess experiee pratitiers BA, with ear ha reprtig e ears r ess

    experiee. The sti matrig atre BA has mers impiatis r rgaisatis sie it impats perrmae, iig

    the ptetia r bsiess aasts t wr rm a eterprise perspetie, hae haeges withi their isipie a theirrgaisatis, a ahiee a ee prie a sess eqate with mre sease pressias.

    despite this, rgaisatis regise the ritia imprtae reqiremets maagemet a BA, with sre rests shwig a

    irease i the mber bsiess aast psitis i the ast tw ears, a a irease mber bsiess aast psitis

    prete er the ext tw ears.

    cerTificaTion, Tools lacking To supporT The ba discipline in organisaTionsEstabishig BA as a rgaisatia isipie ma be ermie b a a the spprtig eemets the pressi. The

    sre rests shw that BA ertiatis are he b a er sma peretage thse pratiig the isipie, ie its pret

    maagemet terpart, the Pret Maagemet Pressia PMP ertiati. jst as srprisig ma be the smaperetage ScRuM Master ertiatis, gie the imprtae Agie as a expsie eepmet methg. I aiti,

    BA ts are t as preaet as might be expete gie their ptetia ehaemet t the bsiess aasts tpt, with mre

    tha e-thir respets reprtig se eiate ts at a.

    summaryI a mpetitie a emia haegig eirmet, there is awas rm r impremeti BA, as we as i ther

    areas. orgaisatis that aw themsees t sta sti wi be et behi. Raisig expetatis r a the prie BA i

    rgaisatis is e t hepig rgaisatis reaise the ptetia the isipie a maximie BAs bsiess impat.

    PMP is a registere mar the Pret Maagemet Istitte, I.

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    SurvEy rESuLtS

    projecT parTicipanTs missing The big picTureThe timate impat that prets hae ereasig sts a ireasig reees is iret reate t prtabiit; prtabiit

    is the reas that rgaisatis prets at a. I r qestiig respets abt the state BA, we beiee the mst

    sigiat ig is that pret partiipats are aiig t mae the eti betwee their tass a atiities a their impat

    bsiess prtabiit.

    orgaisatia prt impat rae th amg the tp riteria r sess prets whe sre respets were ase whih

    were mst imprtat t bth them a the rgaisati.

    1400

    1200

    1000

    800

    600

    400

    200

    CHART 3. THE ToP cRITERIA you conSIdER kE y To THE SuccESS o PRojEcTS (RAnk THE ToP THREE)

    cst

    merSatis

    ati

    o-Time

    cmpeti

    o-B

    getcm

    peti

    Qait

    thePr

    t

    orgaisati

    aPrt

    Impat

    Rete

    tic

    rretcie

    ts/c

    stme

    rs(Ext

    era/Iter

    a)

    nmb

    erdee

    ts

    Aqisiti

    n

    ewciets/c

    stme

    rs(Ext

    era/Iter

    a)

    nmb

    erch

    agesR

    eqests

    Impat

    Marke

    tSha

    re

    Beig

    irstt

    Mark

    etoth

    er

    Whie the arger bsiess isse prtabiit be erstaab ere at the tas-riete ee, rgaisatissh be aware that sh iatteti be a rt ase reate a regise pret eieies. Gie these rests,

    rgaisatis hae the respsibiit t estabish the traiig a mmiati eee t pit t these is at the pret

    ee.

    ba lack enTerprise perspecTiveThe pret atiities r whih mst sre respets sai the are respsibe are pret maagemet 69 peret,

    reqiremets aasis 69 peret a reqiremets maagemet 68 peret. Amg the atiities r whih the east mber

    respets were respsibe are prti maagemet a eterprise aasis bth ite b 20 peret.

    1188

    905

    756680

    315

    123 100 93 90 65 53 27NumberofResponses

    ProjectSuccess

    Measures

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    70%

    60%50%

    40%

    30%

    20%

    10%

    CHART 4. SuRvEy RESPondEnTS ARE RESPonSIBlE oR THE olloWInG PRojEcT AcTIvITIES (SElEcT All THAT APPly)

    PrtiMa

    ageme

    t

    Eter

    priseA

    asis

    Prgramm

    eMaagem

    et

    Sst

    emsAas

    is

    Reqirem

    etsEii

    tati

    Prje

    tEa

    ati

    St

    iAsses

    smeta

    vai

    ati

    Reqirem

    etsM

    it

    rig

    Reqireme

    tsPai

    g

    Reqire

    metscmm

    iati

    Reqireme

    tsMaagem

    et

    Reqirem

    etsA

    as

    is

    lig at the time spet pret atiities, 44 peret sre respets sai that pret maagemet taes p the greatest

    amt their time, we b reqiremets aasis 39 peret a reqiremets maagemet 37 peret.

    7

    80%

    PrjetM

    aagem

    et

    20% 20%

    32%

    40%

    47% 49%52%

    59%

    63% 63%68%

    69% 69%

    700

    600

    500

    400

    300

    200

    100

    CHART 5. WHIcH AcTIvITI ES TAkE uP THE GREATEST AMounT o youR TIME? (SElEcT THE ToP 3)

    PrtiM

    aageme

    t

    Eter

    priseAa

    sis

    PrtiM

    aageme

    t

    Sstem

    sAasis

    Reqire

    mets

    Eiitat

    i

    PrjetEaat

    i

    St

    iAsses

    smeta

    vaiat

    i

    Reqire

    mets

    Mitr

    ig

    Reqire

    mets

    Paig

    Reqire

    mets

    cmm

    iati

    Reqire

    mets

    Maageme

    t

    Reqire

    mets

    Aasis

    800

    PrjetM

    aageme

    t

    722640

    610

    383348 339

    327 323 307274

    150120

    353

    Gie the s pret maagemet, it is ie that t egh BA mse is beig exe, a rgaisatis are reig

    pret maagemet t steer the right rse.

    PercentofRespndents

    ProjectActivities

    NumberofResponses

    ProjectActivities

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    Sie PM ses what is rget whie BA ses what is imprtat, the rests iiate that a mre baae prti

    pret atiities betwee the tw isipies wi preet the rget taig preeee er the imprtat.

    reporTed ba proficienc y, projecT success in quesTionSre respets reprte high rates prie era BA a iiia BA atiities, athgh ater i this reprt, we wi

    see that a a experiee a pressia ertiati a these ratigs it qesti.

    Thirt-e peret rate the era prie their BA ti as er g r exeet, whie 39 peret rate it g.

    5.5% Exeet

    30% ver G

    39.3% G

    20.5% air

    4.7% Pr

    Respets as rate their rgaisatis prie as g t exeet i:

    Bsiess aasis, paig a mitrig 70 peret

    Eiitati 62 peret

    Reqiremets maagemet a mmiati 68 peret

    Eterprise aasis 52 peret

    Reqiremets aasis 73 peret

    Sti assessmet a aiati 69 peret

    CHART 6. RATE THE ovERAll PRoIcIEncy o THE BuSInESS AnAlySIS uncTIon WITHIn youR oRGAnISATIon

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    9

    1600

    14001200

    1000

    800

    600

    400

    200

    CHART 7. RATE THE PRoIcIEncy o EAcH o THE olloWInG BuSInESS AnAlySIS AcTIvITIES In youR oRGAnISATIon

    dt kwPr

    air

    G

    ver G

    Eii

    tati

    Bsiess

    Aasis

    Pai

    g

    aMi

    trig

    Eterprise

    Aa

    sis

    Reqire

    mets

    Maagem

    et

    ac

    mmi

    ati

    Exeet

    As te i the exetie smmar, rgaisatis sh be aware traitis betwee reprte pret sess rates a BA

    prie rates, mpare with the w reaities prets a aire rates.

    Reqire

    metsAas

    is

    St

    iAssess

    meta

    vaiati

    11.9% 100%

    56.3% 75-99%

    23.4% 51%-74%

    2.3% less tha 25%

    6.1% 25%-50%

    I rret BA prieies are s high rate a a arge marit prets siere sess, the the haege remais r

    rgaisatis t estabish a ahiee higher staars exeee.

    CHART 8. WHAT PERcEnTAGE o THE PRojEcTS THAT you HAvE BEEn In volvEd In ovER THE lAST 3 yEARS do you conSIdER To HAvE BEEn SuccESSul

    NumberofResponses

    Business Analysis

    Functions

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    business analysT cerTificaTions laggingPart the haege i ahieig higher staars exeee ma be e t the reatie sma mbers ertie bsiess

    aasts. Sre rests shw that bsiess aast ertiatis are rret aggig behi PMP

    ertiati amg thse

    pratiig BA. Thirt-tw peret respets hae their PMP, athgh this is t srprisig gie it has bee aaiabe arger tha ther pret pressia ertiatis.o 7 peret respets sai the hae a bsiess aast ertiati. Hweer, 9 peret sai the are paig t ear a

    bsiess aast ertiati withi the ext six mths a 18 peret are paig t i the ext tw ears.

    Twet-e peret era respets a 24 peret bsiess aast respets sai the are t paig btaiig

    a ertiati.

    35%

    30%

    25%

    20%

    15%

    10%

    5%

    CHART 9. WHIcH BEST dES cRIBES youR cERTIIcATIon STATuS (cHEck All THAT APPly)

    Ihae

    aPMP

    erti

    ati

    Ipa

    tearaBA

    ertiati

    withi

    the

    exttw

    ears

    Ipa

    tearaBA

    ertiati

    withi

    the

    ext6m

    th

    s

    Ihae

    aPrie2

    ertiati

    Ihae

    theIS

    EBdip

    maiBsiessAa

    siss

    Ihae

    aScRuM

    Mast

    ererti

    ati

    othe

    r

    Iamtpa

    ig

    btaii

    g

    a

    ertiati

    Ihae

    acBAP

    ertiati

    32.4%

    25.2%

    20.918.3

    2.5% 1.9% 1.8% 0.6%

    8.9

    professional experience shows ba sTill maTuringRespses regarig the amt time spet atie perrmig BA atiities prie iiatis experiee ees as we as

    isight it wh a reatie w mber cBAP ertiatis has bee eare. near ha respets 49 peret hae e ears r ess experiee, whie the cBAP reqires see r mre ears experiee. Twet-e peret hae six t ie

    ears whie 30 peret hae 10 r mre ears experiee.

    The ears BA experiee reprte b respets is as a iiati the immatrit the pressi.

    PercentofRespondents

    Responses

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    15% less tha 2 ears

    21% 6-9 ears

    34% 2-5 ears

    CHART 10. AMounT o TIME SPEnT AcTIvEly PERoRMInG THE BuSInESS AnAlySIS/REQuIREMEnTS MAnAGEMEnT AcTIvITIES oR WHIcH you

    ARE RESPonSIBlE

    30% 10 ears r mre

    organisaTional challenges facing business analysTsSre rests shwig the haeges bsiess aasts ae i the rgaisati er ew srprises. cmmiati a rss-

    tia abrati ea amg tp haeges with 47 peret a 46 peret respets, respetie, itig them. These

    ifties ersre the imprtae traiig a pressia eepmet t ree impeimets t better perrmae a

    impre pret a rgaisatia rests.

    35%

    30%

    25%

    20%

    15%

    10%

    5%

    cmm

    iati

    with

    Exetie

    s,Prjet

    Maagers

    aB

    siessuitH

    eas

    ne

    theAb

    e

    certi

    ati

    uerstai

    gc

    areerPathP

    rgressi

    Stakeh

    erMa

    ageme

    t

    I

    emetw

    ithQaitAss

    rae

    Praties

    (testi

    g)

    Traii

    g/Pr

    essiad

    eep

    met

    Prh

    aseaA

    pti

    Reqire

    mets

    Maageme

    tT

    s

    cmm

    iati

    swithIT

    Exetie

    Spprt

    I

    emetatth

    eIitiaP

    rjet

    Stages

    crss-

    tiac

    abrati

    40%

    Baa

    eT

    ehiaa

    StSki

    s

    47.3% 46.1%

    34.1% 33.7% 33.1%29.2%

    27.4%

    24.3% 24%

    20%

    15.2%

    4.1%

    33.4%

    CHART 11. WHIcH o THE olloWInG PoSE cHAllEnGES In youR oRGAnISATIon AS THEy RElATE To BuSInESS AnAlySIS/REQuIREMEnTS

    MAnAGEMEnT? (SElE cT All THAT APPly)

    45%50%

    PercentofRespondents

    BusineFunctio

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    12

    fewer projecTs of longer lengThThe marit respets sai that the wr a ewer mber prets ger egth; 33 peret sai the hae wre

    e pret astig 18 mths r mre i the ast three ears. Whe sierig ears experiee respets reprte, it a

    be ierre that there is a reatie iexperiee ppati pepe wrig missi-ritia, g-term prets.

    2000

    1500

    1000

    500

    CHART 12. nuMBER o PRojEc TS you HAvE BEEn InvolvEd WITH In THE lAST 3 yEARS THAT lASTEd

    18 Mths r mre

    oe ear t 18 mths

    6 mths t e ear

    3-6 mths

    less tha 3 mths

    2Prjet

    4Prjet

    5Prjet

    2500

    3Prjet

    1Prjet

    Tools of The Trade

    As metie preis, bsiess aasts hae a srprisig a eiate ts at their ispsa. itee peret sai the t se a ts, 14 peret are sig basi Mirst ofe stware a 5 peret are sig, i-hse eepe stis. Whie

    this is a ie a reeti the a matrit BA i the maretpae, it is reseeabe that i e ears, these rests wi be

    sigiat ieret.

    PercentofResponses

    Numberof Projects

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    35%

    30%

    25%

    20%

    15%

    10%

    5%

    other

    40%34.6%

    46.1%

    14.6%13.6%

    5.1% 4.9%4.6% 4.4% 2.7% 2.3% 1.6% 1.3%

    5.4%

    CHART 13. WHIcH ToolS do you uSE REGulARly In BuSInESS AnAlySIS AcTIvITIE S? (SElEcT All THAT APPly)

    IBMRatias

    twa

    resite

    Ratia

    Reqisit

    ePr n

    e

    Mir

    stof

    e

    case

    cmpet

    e

    neth

    eAb

    e

    Hmegrw

    /I-H

    se

    deep

    eTs

    Braca

    iberRM

    BepritR

    eqireme

    tscete

    r

    iRiseSite

    Prt

    RaS

    twa

    re

    Rae

    w

    IteGREAT

    edeTeh

    gie

    s

    a growing populaTion of business analysTsdespite the haeges a immatrit the pressi, the BA mmit has grw a rgaisatis are tiig t iest

    i their BA mpete. 37 peret respets sai their rgaisatis ha irease the mber bsiess aasts i the

    ast tw ears, a 27 peret respets sai their rgaisatis pa t irease their mber bsiess aasts i the

    ext tw ears. Whie the sre rests i t iiate whether these psitis w be e i hse r tsre, these

    rbst empmet igs are a testamet t the imprtae the BA ti amist emi ertait a igerigempmet.

    21% less tha 10

    3% 40-49

    CHART 14. HoW MAny BuSInE SS AnAlySTS ARE EMPloyEd By THE dIvISIon oR oR GAnISATIon you WoRk oR?

    24.5% 50 r mre

    5.7% 30-39

    8.7% 20-29

    14.1% 10-19

    PercentofResponde

    nts

    BusinessAnalysis To

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    14

    36.8% Irease

    26.5% Stae the same

    CHART 15. coMPAREd To TWo yEARS AGo HAS THE nuMBER o BuSInESS AnA lySTS In youR oRGAnISATIon?

    24.5% dt w

    17% derease

    social media Taking a key role in informaTion exchange for baI a sig the times, sia meia has tae a itegra re i traiig a areer eepmet i bsiess aasis, as it is has

    i mst ther pressis. Pepe are sig sme sia meia haes, iig lieI 35 peret a yTbe 13 peret,

    mre tha traitia BA mmities pratie.

    CHART 16. WHIcH o THE olloWInG HAvE you uSEd oR TRAInInG oR cAREER dEvEloPMEnT? (SElEcT All THAT APPly)

    35%

    30%

    25%

    20%

    15%

    10%

    5%

    40% 38.9%34.9%

    20.4%17.2%

    12.5%8.6% 8.3%

    7.7%5.7%

    4.2% 2.1%

    13.1%

    ne

    theAb

    e

    likeI

    IIBA

    cmm

    it

    Prati

    e

    yTbe

    MerAas

    t

    BAcete

    rE

    xee

    e

    aeb

    k

    BAMet

    r

    Twitter

    Bsiess

    Aa

    stTimes

    RQnG

    PercentofRespondents

    CareerDevelopment

    Tools

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    I September 2011, ESI Iteratia set a emai sre 24 se-ee qestis t rgaisatia pressias rm the

    exetie t pret ee wh are respsibe r pret atiities i pbi a priate rgaisatis i the Amerias, EMEA a

    Asia/Pai regis.

    A tta 1,632 respets partiipate i the sre, bt t a respets aswere eer sre qesti. The sre was

    ams ess respets wate t reeie the rests, i whih ase the ha t prie aitia irmati.

    SurvEy DEmographicS

    15

    CHART 17. RESPondEnTS By oRGAnISATIonAl TITlE

    1.6% c-lee

    7.6% Seir Maager

    3% Exetie Maager/vie Presiet

    4.4% Bsiess uit Maager

    6.1% cstat

    17.9% other

    11.3% Prgramme Maager

    25% Pret Maager0.9% Hea PMo

    22.3% Bsiess Aast

    SurvEy mEthoDoLogy

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    16/17

    16

    CHART 18. RESPondEnTS By InduSTRy

    CHART 19. oRGAnISATIon SIzE By nuMBER o EMPloyEES

    12% Irmati Tehg

    21% Germet

    19% iaia Series

    23% other

    7% Pharmaetiaa Heathare

    5% Eerg/utiities

    5% Maatrig4% Teemmiatis

    4% Aerspae/deese

    10.8%0-100

    15.7% 101-500

    13.7% 501-1,500

    13.9%50,001- r mre

    22.9% 1,501-6,000

    7.1% 6,001-10,000

    9.2% 10,001-25,000

    6.6% 25,001-50,000

  • 7/31/2019 BA Global Survey Report2012

    17/17

    The esi soluTionESI Iteratia, the eaig prier pret maagemet, prgramme maagemet, bsiess

    aasis, bsiess sis a trat earig prgrammes, has hepe sme the wrs mst

    sess rgaisatis tr earig it bsiess rests. ESI a hep ieti pre- a pst-prgramme esig strategies a presses that a rie sess earig traser a ieti

    traiig tehiqes t spprt -the-b appiati earig. These isights a hep mesti a

    iteratia rpratis a pbi ageies atie maage a ree their earig prgrammes s

    that earig beties beme rete bsiess beties. With the spprt r eatia parter,

    The Gerge Washigt uiersit i Washigt, dc, ESI has hepe mre tha e mii pressias

    a 1,000 iets wrwie ahiee iiia a rgaisatia beties.

    17

    ctat ESI at [email protected] r+44 (0)20 7017 7100