BA 00 Introduction BA Program Komplett - Webseitenstudiesnetwork.webseiten.cc/fileadmin/downloads/bali/10-2-7... · 8. Koh Ai Tee, Lim Kim Lian, Hui Weng Tat , Bhanoji Rao, Chng Meng

UDAYANA UNIVERSITY Republic of Indonesia State University

FACULTY OF ECONOMICS AND BUSINESS MANAGEMENT INSTITUT OF INTERNATIONAL BUSINESS STUDIES NETWORK

Jl. P.B. Sudirman, Denpasar 80232, Bali, Republic of Indonesia, Fon 62 361 224133,e-mail: [email protected]

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Introduction BA Program In 1999 the UDYANA UNIVERSITY started to compose the first international exchange program in the Republic of Indonesia. The focus was students from the faculties of economics and business management. The name of study program is IBS – International Business Studies, which includes business management and business administration. It was composed in cooperation with the AfM – Arbeitsgmeinschaft der Marketingprofessoren (German Association of Marketing Professors). This program on Bachelor’s level is very well established and become worldwide known for its quality and efficiency. The Udayana University received from the Minister of Education the national award “High Excellency” for this study program. Student has to select minimum subjects with a total of 16 ECTS see below. The attendance is 75 percent. The subjects as follows: (BA01) South East Asia Economics – 6 ECTS (BA02) Business Management – 6 ECTS (BA03) Finance and Investment – 6 ECTS (BA04) Global Marketing Management – 8 ECTS (BA05) Entrepreneur and Innnovation Management – 6 ECTS (BA06) Cross Cultural Management – Part 1 Theory – 2 ECTS (BA06) Cross Cultural Management – Part 2 Bahasa Indonesia – 2 ECTS (BA07) Academic Excursions and Case Studies – Part of Workload see above Details regarding objective, method of instruction, course outline, references textbook, course assessment as well workload and ECTS see > www.studiesnetwork.com. According international guidelines / the contract of Bologna (Europe) a maximum of 30 ECTS can be complete in one full term. The above subjects are in accordance with this guideline. IBSN Denpasar 15 May 2015 Facts http://www.unud.ac.id/engl/ http://www.webometrics.info/ World Ranking: 1.610 (top 15%) in 5/2015 Notice: sample 20.000 selected “Higher Education Institutions” worldwide National Ranking: 13 (top 1%) in 5/2015 Notice: In the Republic of Indonesia are approx. 1.600 universities / institutions of higher education.


FACULTY OF ECONOMICS AND BUSINESS MANAGEMENT

INSTITUT OF INTERNATIONAL BUSINESS STUDIES NETWORK


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(BA01) SYLLABUS OF SOUTH EAST ASIA ECONOMIES (SEA)

This course is composed on Bachelor level

A. Description

This course discusses Southeast Asia Economies, including some macroeconomic

indicators and special topics, such as : Employment, Poverty, Inflation & Monetary policy,

Economic Crisis, International Trade; Tourism, and Prospect of Indonesian Economy.

B. Objective

After taking this course, students will have some understanding of Southeast Asian

Economies development and macro aspect of Southeast Asian Economies.

C. Teaching Method.

Combination of lectures, discussions, and case studies.

D. Assessment Method

Each student has to write papers on any aspect of Southeast Asian Economies, related

to object of academic excursion. The paper is individual, not a group paper. Identical paper

of two or more students will be penalized, no score will be granted for them.This paper will

be marked and the score becomes a portion of the final score for this subject, beside a final

mark of final examination.

E. References :

1. Booth, A. (Ed). The Oil Boom and After: Indonesian Economic Policy and Performance in The

Soeharto Era. Oxford University Press, Oxford. 1992.

2. Booth, A. and P. McCawley, The Indonesian Economy During Soeharto Era. Oxford University

Press, Oxford, 1981.

3. Bulletin of Indonesian Economic Studies, (Several Issues). Indonesian Project, Asian Pacific

Studies, the Australian National University, Canberra, Australia.

4. Dowling, J. M. and Ma. Rebecca Valenzuela. Economic Development in Asia. Thomson

Learning, Singapore, 2004.

5. Goeltom, M.S. The Indonesian Experience. Gramedia, Jakarta., 2007.

6. Hill, H. Unity and Diversity: Regional Economic Development in Indonesia Since 1970. Oxford

University Press, Oxford, 1989.

7. Huang, Y. Capitalism with Chinese Characteristics: Entrepreneurship and the State.Cambridge

University Press, Cambridge, 2008.

8. Koh Ai Tee, Lim Kim Lian, Hui Weng Tat , Bhanoji Rao, Chng Meng Kng. Singapore Economy in

the 21st

Century: Issues and Strategies. MacGraw-Hill Education. 2003.

9. Papanek, G.F., Indonesian Economy (translation). Gramedia, Jakarta, 1987.

10. Rao, B., East Asian Economies : The Miracle, A Crisis and The Future. McGraw-Hill, Singapore,

2001.

11. The World Bank. World Development Indicators 2008. The World Bank, Washington, 2008.

12. The World Bank. World Development Report 2003. Oxford University Press. 2002.

F. Lecturers

1. Prof. Dr. I K.G. Bendesa, M.A.D.E. (Coordinator)

2. Prof. Dr. I Made Sukarsa, MS

3. Prof. Dr. I Wayan Tjatera, M.Sc

4. I Wayan Sukadana, SE.,MSE

G. Lesson Plan

Week Topic

1 Introduction: description and background of topics

2 The Indonesian economy: from crisis to reformation

3 Good Governance in Indonesia.

4 Industrial development in Asia (a selected country)

5 Trade between Indonesia and Germany

6 Poverty in a developing country (of Asia)

7 Monetary and fiscal policy in Indonesia.

8 The Economy of Singapore.

9 Trade within ASEAN countries

10 Unemployment in a developing country (of Asia)

11 Tourism development in Indonesia or in Bali.

12 The Economy of Thailand

13 Foreign debt in a developing country (a selected country)

14 The Economy of China

Notice : Lectures can be changed without notice

Time : weekly Duration : 16 hours in total Examination : Final test condition: 75% attendancy Credit Points : 6




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(BA02) Syllabus of Business Management

This course is composed on a Bachelor Level

A. Objective: This subject provides a general overview of business management practices in order to develop greater understanding of how to effectively and efficiently manage a company within the current global business environment in order to achieve long term organisational goals and objectives. This course is a standard subject for students majoring in management. The course will focus on several interrelated subjects in which provide a general overview of how to navigate the ever changing working environment and higher degree of competitiveness. This course comprises of topics related to globalization, business environments, culture, ethics and Corporate Social Responsibility (CSR), Strategic managementm Organizing, Planning and Decision Making, Leadership, Motivation, Groups and Teams, Communication and Negotiation, Controlling, and Organisational Change and Development. Through this course we examine companies, organisational structures, government policies, technological developments, social demographic examples, human resources, including the affects of globalisation. This comprises of real situational examples from the past, present and future predictions.This course uses a range of case studies that help provide a useful approach to depict real life scenarios that are related to effectively and effciently manage companies through ever continous evlotuin of companies, competition and environments throughout the world. .

B. Method of Instruction The course will be run via lectures, group presentation and working paper.

C. Study Plan Week TOPIC 1 Introduction

This provides an overview of the general interrelated topics that will be covered through this course. Also introduction to the concept of Globalization that affects of components of all

business undertaken throughout the world. At the end of this section students shoud:

• Understand what is globalisation • Undestand the effect globalisation has upon all

business undertaken in the current world. • Provide an objective view of the Pro’s and Con’s of

Globalisation from multiple points of view.

2 Business Environments

This chapter considers the fundamental effect of business environments in which is catagorised as dynamic in nature due to the ever changing working environments. Both environments are made up of both the internal environments and external environments, in which have an affects of how a company is managed, sustained and develops. Upon the end of this chapter, students should:

• Understand the overall importance of business environments on how businesses operate sustainably in any market throughout the world.

• Understand the difference betwen internal and external environments

• Understand that business environments can effect everypart of a company from the top-down.

• Understanding the need for continuos ‘Environmental scanning’ to ensure positive competitive advantage.

3 Culture

This part examines the role of culture in undertaking

business throughout different countries and examine the

role of diversity in the current global business environment.

By the end of this part, the students should :

▪ Understand what is culture (this is done using culture

theories: like hofstede's, trompenaar's, and so on)

▪ Understand why culture is sensitive component of

business that can either make a company

advantageous and disadvantageous in undertaking

business

▪ Understand how differences in culture can create a

cultural clash or disorientation for both the local

environment and the business environment.

▪ Understand why cultural sensitivity is crucial to

maintaining effective and efficient business practice

4 Ethics and Corporate Social Responsibility (CSR)

This part examines the role of ethical business

practices and how corporate social responsibility (CSR) can

contribute to minimize ethical dillema's that companies

may face throughout the world, the students should:

▪ Understand what is ethical decision making

▪ Understand why ethics is crucial to undertaking good

business practices

▪ Be able to develop an understanding of how to navigate

the business environment whilist considering the

paramount role of ethics.

▪ Understand the role of Corporate Social Responsibility

(CSR)

▪ Be able to explain why CSR is fundamental to increasing

sales and consumer confidence.

5 Organizing

This part examines the importance of understanding

organizing companies effectively and efficiently within

every working environment throughout the world. This

includes the paramount importance of selecting and

understanding the best organizational structure to suit the

individual company. At the end the students should:

▪ Understand the role of organizing in management

▪ the importance of selecting a structure that matches a

companies vision and mission

▪ Understand the different organizational structures that

can be applied

▪ Understand the pro's and con's of each organizational

structure

▪ Being able to incorporate the ability of a company with its

business environments in order to attain long term

goals and objectives.

6 Communication and Negotiation This chapter looks at the role of communication as the life-blood

of every organization and focuses on the importance of understanding the role of negotiation in the current diverse working environments. Students should be able to:

▪ Understand the communication process and the paramount role it

has in any organization. ▪ Understand the differences of communication from both verbal

communication and non verbal communication. ▪ Understanding the role of culture in the communication and

negotiation process ▪ Be able to differentiate between negotiation styles and techniques ▪ Understand that effective negotiations can create positive long term

outcomes for attaining long term organizational goals and

objectives.

7 Strategic Management This chapter considers the role of strategic management in

undertaking business throughout the world. This is done by looking at the ability of a company to deal with risk assessment and value creation in order to create positive outcomes for any company. By the end of this part, the students should: ▪ Understand the key factors in strategic management ▪ Understanding the need for strategic management in dealing with

risk and value creation in this ever changing competitive business environments.

▪ Be able to effectively navigate the business environment by minimizing risk associated with every business environment.

▪ Able to develop the creation of value for customers and for a company when undertaking business throughout the world.

- 8 Planning and Decision Making

This chapter looks at why managers or CEO's need to consider

the importance of effective planning and decision making to achieve long term goals and objectives.

Mid-Term Examination Proving a capability for students to be assed during the mid-term

semester to ensure that student fully understand previous topics in order to develop an overall assessment at the end of the semester.

9 Groups and Teams

This part examines the role and dynamics of groups and teams in the current business environments throughout the world. By mastering this part, the students should: ▪ Understand the difference between groups and teams. ▪ Understanding groups and teams working dynamics ▪ Be able to understand the role of importance groups and teams have

in dealing with organizational issues and challenges. ▪ Understand how to effectively utilize groups and teams in developing

the best possible outcome for any company.

10 Leadership This section examines the paramount aspect of leadership within

an organizational setting. it can be done through focusing on how people within a company can develop leadership abilities through training, situational and natural born instincs. By the end of this section, students should: ▪ Understand the role of leadership ▪ Understanding the sources of power in which people can use in

developing their leadership abilities. ▪ Understand the differences in leadership styles and in what situations

are applicable or suitable. ▪ Developing leadership capabilities through understanding

characteristics of each example of leadership in different working environments.

11 Motivation This part examines the importance of motivation and reducing

turnover within the organisational environment. By the end of this section, the students should: ▪ Understand the role of motivation ▪ Understand the consequences of motivating employees. ▪ Understand the techniques of motivation in order to create positive

organisational outcomes. ▪ Understanding the usage of wellness programs ▪ Developing effective motivation programs that support development,

creativity and innovation.

12 Controlling

This part examines aspects of controlling effectively operations, human resources and capacities of companies to achive goals and objectives. The student should understand: ▪ How to control all company resources and capabilities to ensure

attainment of goals and objectives. ▪ The different levels of control depending upon the organisations

activities and capacity ▪ Financial control measures in which can maintain positive

profitability and allocation of funds effectively. ▪ Develop understanding to effectively and effciently allocate

resources that can sustain postive growth.

13 Organizational Change and Development This section examines the evolution of companies through

organizational change and development in terms of continuos changes in the external environments:

By the end of this part, the students should: • Understand the reasons of undertaking change • Able to understand the change process • Being able to understand the benefits of undertaking change • Understanding that change is an on-going complex process

14 Summary

D. Reference Textbooks: 1. Hitt, Michael., Stewart Black, and Lyman W. Porter, Management, 1st edition, Prentice Hall,

Inc., New Jersey, 2005 2. Tompkins, Terry C., Cases in Management and Organizational Behavior, vol. 2, Prentice

Hall, Inc., New Jersey, 2002 3. Elashmawi, Farid., Competing Globally: Mastering Multicultural Management and

Negotiations, Buttenworth-Heinemann, Boston, 2001 4. Deresky, Hellen., International Management: Managing Across Borders and Cultures, 3rd

edition, Upper Saddle River, New Jersey, 2001

5. Hoftstede, Geert., Cultures and Organization: Software of the Mind, McGraw—Hill, New York, 1997

6. Robert, J., The Modern Firm: Organizational Design for Performance and Growth, Oxford University Press, Oxford, 2004

7. Ball, Donald A., et. al., International Business: The Challenge of Global Competition, 9th edition, McGraw-Hill/Irwin, NewYork, 2004

E. Course Assessment ▪ Attendance 5% ▪ Individual Assignment 15% ▪ Group Case Study Presentation 20% ▪ Mid-Term Examination 25% ▪ Final Examination 35%

F. Workload

Workload: in class 60 hours, in total 210 Attendance: 75% (signature)

G. ECTS 6 ECTS




(BA03) Syllabus of Finance and Investment This course is composed on Bachelor level

A. Description The course seeks to provide a basic understanding of finance and investment,

by discussing three interrelated areas in finance: money and capital markets, investment, and financial management. The course, further, will explore more in financial management and investment areas. B. Objective

After taking this course, the students will have some understanding of Finance and Investment with Indonesian cases. Indonesian economic development and macro aspect of Indonesia Economy. C. Teaching Method

The course will be organized in combination of lectures, discussions, and problem and case analysis. D. Assessment Method

The final grade is distributed as follow : Final exam 50%, case study 20%, term paper 20%, presentation 10%.

E. Study Plan

WEEK TOPIC

1 Introduction:

This session provides an overview of finance course covering the Financial market in

Indonesia including capital and money market, financial instruments commonly traded,

market participants, risk and return, asset pricing models, and functions of finance.

Learning outcomes after the completion of this session:

• The students will gain insight of the existence of financial market in a

country especially for Indonesian context;

• The students will be able to differentiate capital and money market

instruments;

• The students will be able to understand the concept risk and return trade-

off.

2 Finance theory:

In this session students will deal with financial statements and their roles in finance,

firm values theories, and financial intermediaries. Learning outcomes after completion of

this session:

• The students will be able to mention each type of financial statement and its

role in the market;

• Models in firm values;

• The importance of intermediaries in the market.

3 Concepts in Valuation:

This session will deal with valuation techniques commonly applied in finance theory

covering future/terminal values, present values, compounding and discounting process,

uneven cash flows, and annuity. Learning outcomes after completion of this session:

• The students will be able to calculate the future and present value;

• The students will be able to estimate the interest rate;

• The students will be able to calculate the compounding periods.

4 Capital investments principles:

This session will cover techniques commonly applied in assessing the feasibility of a

proposed project. The approaches will apply discounted cash flow. Learning outcomes after

completing this session:

• The students will be able to apply NPV and IRR for a given project;

• The students will be able to apply the payback periods, the time needed to

cover the investment cost.

5 Weighted Average Required returns:

This session will cover the elements the cost of capital which one can find on the right

hand side of a balance sheet. The cost of capital of a company is a composite of after tax

cost of debt, cost of preferred, common, newly issued, and retained earnings. Learning

outcomes after the completion of this session:

• The students will be able to calculate cost of capital of a company given the

weight of each component;

• The students will be able to calculate a marginal cost of capital.

6 Working Capital Management:

Working capital in a company should be managed in such a way since it deals with

day to day operations. Failure to manage its working capital a company may face short-

term liquidity problems, run out of inventory, and idle receivables. Learning outcomes after

the completion of this session:

• The students will be able to manage cash flow of a company;

• The students will be able to manage accounts receivable and credit policy;

• The students will be able to estimate the economic amounts of inventories.

F. References :

Finance The lecture is not orientated to one book.

1. M. Grinblatt & S. Titman(2202) : Financial Markets and Corporate Strategy To every partition of the lecture there are some special books, which however are more comprehensive than the lecture. Some examples :

F.Fabozzi (2003):Bond Markets,Analysis and Strategis (2.1) J.Hull (2002):Introd.to Futures and Options Markets (2.2,2.3) Z.Bodie & A.Kane & A. Marcus (2002): Investments (2.4) B. Soinik & D. Mc Laevy(2003) : International and Investments (2.5.1) A. Dixit & R. Pindyek (1994): Investments under Uncertainty (2.5.2)

7 Term Paper presentation:

In this session the students should present their term papers based on their topics to

enhance the understanding of finance.

8 An Overview of Investment in Indonesia and Bali

• Capital Expenditures : Importance and Difficulties

• Phases of Capital Budgeting

• Levels of Decision Making

• Feasibility Study : A Schematic Diagram

• Objectives of Capital Budgeting

9 Public and Private Investment in Bali

• Introduction

• Investment Policies

• Program Implementation

• Sectoral Pattern

• Source Pattern

10 Investment Technical Analysis

• Material Inputs and Utilities

• Manufacturing Process/ Technology

11 Investment in Human Resources Development

• Demand for Education by Workers

• Attendance for Long Term Benefits, or Investment Behavior

• A formal Model of Choice and Its Application

12 Law and regulation on Investment in Indonesia

• Foreign Investment: Procedure, Obligations, Form

• Domestic Investment

13 Joint Ventures Between Western and Developing Countries Companies

14 Investment and Environmental Impact Assessment (EIA) in Developing Country.

2. James C. Van Horne, 1998, Financial Management and Policy, 11 th edition, Prentice Hall International, New Jersey.

3. Eugene F. Brigham and Louis C. Gapenski, Financial Management Theory and Practice, The Dryden Press, Orlando, Fifth edition or recent edition.

• Investment

1. Government of Indonesia, 2005 Law on Foreign Investment in Indonesia

2. Government of Indonesia, 2005, Law on Domestic Investment in Indonesia

3. Robert A. Haugen, 2001 Modern Investment Theory, 4 th edition, Prentice Hall, Inc, New Jersey

4. Price Gittingger, 1999, Project Evaluation and Appraisal for Small and Large Scale Project.

5. Indonesian Central Bureau Statistic, 2004, Statistic Economy and Investment.

6. BIES, Several publication whichever relevant to the investment subject (will be indicated during the progress of the lectures) 7. Tjatera, I Wayan, 1995, Investment Patern in Bali, in Bruce Mitchell and

Soegeng Martopo(eds), Bali Book: Balancing Economy and Environment, Waterloo, Canada.

G. Credit Points 6_ECT




(BA04) Syllabus of Global Marketing Management This course is composed on Bachelor level A. Objective:

The course is designed to provide an understanding of the marketing management especially related to Indonesian context. It dicusses the influences of environmental factors on the design of marketing strategy and program, implementation and control of the marketing effectiveness. Case studies related to marketing practices in Indonesia are also explored during the course. Upon the completion of the course, it is expected that the student : 1. have a clear understanding of the marketing management and how it works

especially in Indonesia and Asian context. 2. are able to analyze the marketing environment and to identify the marketing

opportunities. 3. are able to design the marketing strategy and program, implementation and control

of the marketing effectiveness.

B. Method of Instruction: Combination of lectures, group discussion, case studies, study visit, individual

and group assignment are applied in the learning process. C. Study Plan:

Week Topics

1 An Overview of Marketing Concept (Marketing Basic)

This topic provides an intoduction into marketing concept. By the end of this

section the students should be able :

1) To define marketing and marketing management

2) To identify the importance of marketing management

3) To discuss the scope of marketing management

4) To identify the demand states and marketing tasks

5) To explore some fundamental marketing concepts of marketing

management

6) To discuss how marketing management changes

2 Marketing Environmental Analysis

This section examine the firms’s external environment, the macroenvironment

that affect it. After studying this topic the student should be able :

1) To analyze the macro-environment and its impact to marketing

2) To identify the major forces that affect the company strategy and

performance

3) To discuss the major macro-environments forces, including ;

demographic environment, economic environment, the social-cultural

environment, natural environment, technological environment, and

the political-legal environment.

4) To discuss the practical aspects of the macro environmental impacts

to business

3 Market Segmentation

The company that operate in a broad market, normally cannot serve all

customers for many reasons. The company needs to divide the market into smaller

and more homogenious group of customer. By studying this section the student

should be able :

1) To define market segmentation

2) To identify the five levels of market segmentation

3) To discuss the importance of segmenting the market

4) To discuss several bases for segmenting consumer and business

market

5) To discuss the process of market segmentation

6) To discuss the major techniques of segmenting the market

7) To identify the criteria for an effective market segmentation

4 Targeting the Market

Once the company has identified its market segments, it has to evaluate and

decide how many and which segments to target. By studying this topic, the student

will be able :

1) Defining market targeting

2) Understanding the steps in evaluating a market attractiveness

3) Identifying criteria for selecting target market(s)

4) Identifying market attractiveness factors

5) Identifying additional considerations in evaluating and selecting

segments

6) Idenfying strategies in selecting the market segments

7) Understanding ethical issues in market targeting

5 Effective Positioning Strategy

The company must carefully select the ways in which it will distinguish itself

from competitors. Each firm will want to promote those few differences that will

appeal most strongly to its target market. By studying this topic the student should

be able to :

1) Define the meaning of positioning and its roles in marketing

2) Discuss the relationship between market segmentation, market

targeting and positioning

3) Choose and commnicate an effective positioning

4) Discuss the criteria for an effective positioning in the market

5) Discuss the importance of differentioation strategy in possitioning a

product

6) Discuss positioning variables and osiitioning strategy

7) Identify the common mistakes is positioning a product

6 Product Policy

In planning its market offering, the marketers needs to start with formulating

an offering the product to the market. Understanding the product is an important

issue for the marketers. By the end of this session, the student should be able to :

1) Defining product

2) Identifying the five levels of product

3) Defining product packaging and its functions

4) Idenfying product mix, product-line, and product brand decision

5) Undertanding new-product development process

6) Explain the importance of developing new products and describe

the six catagories of new products

7) Explain the steps in the new product developmeny process

8) Defining product policy and service quality

9) Explain the concept of product life cycles (PLC)

10) Discuss the marketing strategies for PLC

7 Setting the Price for the favourable marketing

Price is the only marketing mix element that produces revenue.A firm must set

a rice for the first time whwn the firm develops a new product or introduces their

product into a new distribution channel or geographical area, and when enters bids

or new contract work. By studying this section, the student should be able to :

1) Understand pricing and strategic role of pricing

2) Identify price setting alternatives

3) Explain the decission making process in price-setting

4) Define the factors influencing the decision making process in price

setting

5) Select appropriate pricing objetives

6) Factors affecting price objectives

7) Identify price/quality strategy

8) Identify different method of pricing

9) Adapt prices to variations in market circumtances

8 Managing Channel of Distribution

Most producers do not sell their goods directly to the final users. Between

producers and the final users stands a marketing channels or distribution channels.

Marketing or distribution channel decisions are among the most critical decisions

facing management. After studying this topic, the student should be able to :

1) Define distribution channel

2) Identify the broad categories of distribution channel

3) Define distribution channel functions

4) Identify issues in channel management

5) Discuss distribution strategy

6) Discuss channel management

7) Discuss chanel dynamics

8) Identify chalenges and prospects of distribution channel in Asia

9 Designing the Effective Promotion

Promotion can take a variety of forms in its efforts to kep members of targeted

audience informed about the company, its product, its pricing structure and its

distribution. By the end of this section, the student will be able :

1) Defining pomotion and promotion mix

2) Discuss the effectiveness of promotion mix

3) Defining advertising, sales promotion, personall selling, and

publicity

4) Identify how does communication work

5) Identify the factors affecting communication process

6) Define criteris for designing effective promotion

7) Reorganize the major decision sequence for developing promotion

mix

8) Identify the Response Hierarchy Model

9) Discuss the factors affecting the communication process

10) Discuss the significance of Integrated Marketing Communication

(IMC)

10 Supply Chain Management in Marketing

Supply chain management is the term used to described the management of

the flow of materials, information, and funds across the entire supply chain, from

suppliers to producers, to final assembler to distributors, and ultimately to the

consumer. Many managers now realize that actions by one member of the chain

from the source to the point of consumption can influence the profitability of all

others in the cain. After studying this topic, the student will be able to :

1) Define supply chain management and discuss its benefits

2) Understand the characteristics of Supply Chain Management

3) Describe the logistical components of the supply chain

4) Define and discuss supply chain management

5) Discuss the concept of balancing logistics service and cost

6) Define and discuss Just-in-Time Manufacturing

7) Define and discuss Demand Chain Management

8) Discuss new technology and emerging trends in supply chain

management

11 Consumer Behaviour

The goal of marketing is to meet and satisfy target customer’s needs and

wants. The field of consumer behaviour studies how individuals, groups, and

organizations select, buy, use and dispose of goods, services, ideas, or experiences to

satisfy their needs and wants. Understanding consumer behaviour and knowing

customers are never simple. By learning this section, the student sholud be able to :

1) Define consumer behaviour

2) Discuss the important of understanding consumer behaviour

3) Identify factors affecting consumer behaviour

4) Discuss buying decision process

5) Identify the process of adopting the product

6) Identify Response Hierarchy Model

7) Differentiate High and Low Involvement purchase decision

8) Understand Indonesian customer behaviour characteristics

12 Designing and Managing Global Marketing Strategies

Global firms plan, operate, and coordinate their activities on a worldwide

basis. After studying this chapter, the student will be able to :

1) Understand what factors should a company review before dciding to

go abroad

2) Decide which market to enter

3) Decide how to enter the market

4) Decide the marketing program for global market

5) Understand the growing use of integrated marketing

6) Understand publik and ethical issues in the use of direct marketing

13 Preparing Effective Marketing Plan

The results of the various of related topics learned by student before should be

summarized in a detailed formal marketing plan. Marketing plans vary in timing,

content, and organizations across companies. By the end of this section, the student

will be able to :

1) Define marketing plan

2) Understand two types of marketing plan

3) Identify contents of a marketing plan

4) Build strategic situation summary

5) Write a marketing program

6) Prepare contingency plan

14 Summary of Marketing Course

Besides those topics, the course also provides a one – hour weekly lecture related to special topics, i.e. the Traditional and art market in Indonesia, Multilevel marketing and its misused in Indonesia, Marketing of small scale enterprises’ products in Indonesia, Cultural characteristics of Indonesian customers, Implication of the cultural aspects in marketing program in Indonesia, Travel and hospitality service

marketing and Marketing program of Bali as a world tourist destination. Group case studiesin marketing will be given four times in a semester.

D. Reference Textbooks:

1. Orville C.Walker,Jr., John W.Mullins, Harper W.Boyd,Jr., Jean-Claude Larreche. Marketing

Strategy: A Decision Focused Approach, McGraw Hill, International Edition,NY,2006

2. Philip Kotler, Marketing Management,Planning, Implementation and Control. Prentice

Hall, Millenium Edition, 2003

3. Christopher Lovelock, Jochen Wirtz, Hean Tat Keh. Services Marketing in Asia, Managing

People, Technology and Strategy, Prentice Hall, 4th Edition, 2002

4. Philip Kotler, John Bowen and James Makens, Marketing for Hospitality and Tourism,

Prentice Hall, New Jersey, 2nd

Edition, 1999

5. Philip Kotler, Swee Hoon Ang, Siew Meng Leong, and Chin Tiong Tan, Marketing

Management, An Asian Perspective, Prentice Hall (Singapore) Pte.Ltd., Singapore,1999

6. Noel Capon and Wilfried R. Vanhonacker, Asian Marketing , Case Book, Prentice Hall

Simon and Schuster (Asia) Pte. Ltd. Singapore,1999

7. Reid, Robert D and Bojanic, David C, Hospitality Marketing Management, John Wiley &

Sons, USA, 2006

E. Course Assessment 1. Active participation 5 % 2. Group Case Studies 20 % 2. Group and individual assignment 25 % 3. Written examination 50 %

F. Workload Workload: in class 52 hours, in total 210 Attendance: 75% (signature) G. ECTS 8 ECTS


FACULTY OF ECONOMICS AND BUSINESS MANAGEMENT

INSTITUT OF INTERNATIONAL BUSINESS STUDIES NETWORK


(BA05) Entrepreneurship and Innovation Management

This course is composed on Bachelor level A. Objective B. Method of Instruction C. Study Plan D. Reference Textbooks E. Course Assessment F. Workload G. ECTS A. Objective: The course is designed to prepare a ground where the student view entrepreneurship as

desirable and feasible career option. This course explains the basic concepts of entrepreneurship, the role of entrepreneur in economic both in developed and developing countries. It is also explains the

role of creativity in entrepreneurship, innovation and its management and the entrepreneurial process such as critical factors for starting a new enterprise, evaluating opportunities for new business and ingredients for a successful new business.

After studying the topics in this course student will be able to understand what entrepreneurs

are like, what entrepreneurs do, why and how to be an entrepreneur,how to manage the innovation, and building business plan. The student will also be able to understand business skill needed by the entrepreneurs.

B. Method of Instruction:

Combination of lectures, group discussion and presentation, case studies, individual and group assignment are applied in the learning process.

C. Study Plan:

Week Topics 1 An Overview of Entreprenurship

This topic provides an intoduction into enterpreneurship. By the end of this section the students should be able :

7) to understand several definition of enterpreneurship

8) to understand several types of entrepreneurs

9) to understand the characteristics of entrepreneurs

10) to understand the role of entrepreneurs in the economy

2 The Entrepreneural Process There are several factor that determine and influence someone to be an

entrepreneur, both internal and external factors. By the end of this toipic the student will be able :

1) to identify and explain steps of entrepreneural process 2) to explain factors that influence at each step of entrepreneural process

3 Innovation and Its Management Innovation is the process by which the opportunities that have been identified

through individual and organizational creativity are exploited. In this topic students will discuss the natureand role of innovation, its impact in different types of organizations and the benefits it creates for a wide range of stakeholders. By the end of this topic the student will be able to :

1) identify the nature of innovation and appreciate its role in entrepreneurial activity

2) evaluate the stakeholder benefits that result from the opportunities identified and exploited

3) understand the categories and dimensions of innovation ang the features of the innovation process

4) compare the alternative innovation stances 5) understand the critical success factors in innovation and the reasons for falure

4 Leadership and motivation for the Entrepreneur The entrepreneur is a leader in their company. They have to lead themselves

and also lead their team in the company. Entrepreneurs need power to motivate. After studying this topic student will be able :

1) understand several types of leadership 2) understand several power can be used to motivate the employee

5 Business Skill for Entrepreneur : Marketing and Organization Ownerships Marketing is the only business function that creates money for the company,

since the other functions only spend the money. There are several basic concepts of marketing and marketing strategy that sholud be understand by the entrepreneur. By the end of this chapter, student will be able to :

1) understand five basic marketing concepts 2) understand segmentation,targetingg and positioning strategies 3) understand the marketing mix strategies 4) understand several types of organization ownerships

6 Business Skill for Entrepreneur : Basic Financial Reports Business performance and development must be reported through financial

reports. By studying this topic, student will be able to : 1) understand four basic concepts of financial report 2) calculate basic financial ratios and its meaning in their business

7 Strategies for Expanding the Venture: Goal Setting-Vision, Penetration,

Diversification, Five Forces Model By the end of this chapter student will be able to :

1) determine goal and vision of a business 2) understand penetration and diversification strategies for developing the

business 3) understand the five forces that influence the company's success

8 Business Plan Development : The Concept

Educated entrepreneur should make plan for starting and developing their business. By studying this topic student will be able to :

1) understand what business plan is 2) reasons for developing a business plan 3) understand components and format of a business plan

9 Entrepreneurship Case Study 10 Business Plan Presentation

By the end of this topic, student will be able to present and discuss their business plan.

11 Business Plan Presentation By the end of this topic, student will be able to present and discuss their

business plan. 12 Business Plan Presentation

By the end of this topic, student will be able to present and discuss their business plan.

13 Business Plan Presentation By the end of this topic, student will be able to present and discuss their

business plan. 14 Summary of Entrepreneurship Course

D. Reference Textbooks:

8. Bygrave, William D.,The Portable MBA in Entrepreneurship. John Willey & Son .Inc.,Canada, 1994

9. John Kao, Entrepreneurship, Creativity, & Organization :Text, Cases, & Readings, Prentice Hall, Englewood Cliffs, New Jersey, 1989

10. Kotler,Philip, Marketing Management. Prentice Hall International, New Jersey, 1998

11. Robin Lowe and Sue Marriott, Enterprise : Entrepreneurship and Innovation ; Concepts, Contexts and Commercialization, Elsevier Ltd.,Amsterdam.2006

12. Zimmerer , Thomas W., Norman M. Scarborough and Doug Wilson, Essential of

Entrepreneurship and Small Business Management. , Pearson Education, Inc.New Jersey.2008

E. Course Assessment

1. Active participation 5 % 2. Group Case Studies 15 % 3. Group and individual assignment 30 % 4. Written examination 50 %

F. Workload Workload: in class 24 hours, in total 146 Attendance: 75% (signature) G. ECTS 6 ECTS




_______________________________________________________________________________________________

________

(BA06) Syllabus of Cross Culture Management Part 1: Theory (Basic)

This subject is composed at Bachelor level A. Objective: This course in Indonesian is designed for students who are beginners who have not had

any background knowledge of Indonesian culture. It is consistently and intentionally focused on providing the students with the description and information regarding many ethnic and culture of Indonesian. The management aspect of cross culture will be discussed in related concepts such as cross culture communication, negotiation, and managing multicultural organization.

B. Method of Instruction: The course will be run via lectures, discussion, case analysis, interviews, writing paper

and presentation. C. Study Plan

WEEK

TOPIC

I - INTRODUCTION: Course requirement; Getting to know to each other; forming groups; QA

II - CLASSICAL DEFINITION OF CULTURE; - VIEWS OF CULTURE; - ATTITUDE, PERCEPTION AND INTERPRETATION OF

CULTURE, STEREOTYPES, CULTURE SHOCK.

III - UNDERSTANDING CROSS-CULTURAL COMMUNICATION; -Major emphasis of Cross Culture - Element of culture to be observed - CULTURE DEMENSIONS.

IV - NEGOTIATION IN MULTICULTURAL ORGANISATION

V - UNDERSTANDING ETHNIC CULTURES;

ETHNIC CULTURES IN INDONESIA

VI - BALI AND ITS CULTURE; CEREMONIES AND ARTS.

PERSONAL REPORT DUE (1st report is the description of the theory of cross culture with examples)

VII - Semester Break

- Semester Break

VIII - EASTERN INDONESIAN ETHNIC CULTURES; Sulawesi, Papua, and surrounding areas.

IX - WESTERN INDONESIAN ETHNIC CULTURES; Kalimantan, Sumatra and Java.

X - CASE ANALYSIS OF CROSS CULTURE IN BUSINESS, (a group presentation).

- PERSONAL REPORT DUE (2nd report is the description of one of the Indonesian ethnic groups you are interested in)

XI - EXPATRIATE INTERVIEW IN BALI (a group presentation)

XII - Idem XIII - CONCLUSION OF THE LECTURE

- The Instruction for the final examination.

D. Course Assessment

1. Class Participantion 10%

2. Case analysis 5%

3. Expatriate interview 5%

4. Two Minor assignments 20% each

5. Major assignment 40%

Case Analysis; the students should Collect the information from a company in Bali;

1. What kinds of case you are observing

2. What is the problems, what needs to be solved etc.

3. What cause the problems and how it should be solved.

4. Can you think the actions to help the situation?

Expatriate Interview: Students should interview a business person working in Bali,

asking for the difficulties and the advantages working in foreign countries.

1. What is the country of origin of the person and what are the differences in culture

between his/her culture and the culture in Bali or Indonesia?

2. What experiences were the most challenging, satisfying and puzzeling?

3. What advices should be given to others for a success.

Two minor assignments should be fulfilled for the whole semester. One major

assignment for the final test. The topics for those assignments will be discussed in

class;

1. The first assignment is the description of the understanding of the basic theory of

cross culture with examples.

2. The second assignment concerns with the description of one of the Indonesian

ethnic cultures.

3. The major assignment as the final examination will concern with a cultural

Analysis.

E. References

1. Bennet, M. 1998. Basic Concept of Intercultural Communication Yarmouth:

Intercultural Press.

2. Cushner, K and R. Brislin. 1996. Intercultural Interaction. Oaks: Sage.

3. Gibson, Robert. 2000. International Business Communication. Oxford: OUP.

4. Indonesian an Official Handbook 2002.

5. Indonesian Heritage Vol I and II

F. Credit Point

2 ECTS




____________________________________________________________________________________________________

(BA06) Syllabus of Cross Culture Management Part 2 :Bahasa Indonesia

This course is composed on Bachelor Level

A. Objective:

This course in Indonesian is designed for students who are beginners. It is consistently and

intentionally focused on providing the students with the basic skills of Indonesian comprising key

topics which serve as a foundational tool for students to interact/communicate in Indonesian. In

doing so, the materials are carefully selected to fulfill the students’ communicative needs. Although

the course is mainly intended for communicative purposes, grammatical reviews are provided in the

end of each section to guide the students with the grammatical/structural rules associated with the

expression under study.

B. Method of Instruction:

The course will be run via lectures, conversation practices and writing exercises.

C. Study Plan:

Week TOPIC

I Introduction

In the first week sessions, the lessons focus on doing/making

introduction in which the students are provided with naturally

occurring expressions with carefully graded vocabularies and

grammatical structures pertaining to the topic. By the end of these

sessions, the students should learn about:

� Personal and possessive pronouns

� Introducing themselves and others

� Simple ‘what’ and ‘who’ questions

� Asking for and giving personal information

II Bukan versus Tidak

These sessions examine simple Indonesian expressions/sentences

involving negation with tidak or bukan. Example dialogues are

illustrated distinguishing the distributional properties of these two

negative markers. By the end these sessions, the students should learn

about:

� Making simple negative sentences

� Questions with a ‘Yes-No’ answer

� Simple verbs

� Using the words silakan ‘please’ and terima kasih ‘thank

you’

III Numbers

This section deals with a topic of how to state numbers in Indonesian.

It is particularly concerned with basic numerical expressions. The

presentation of this topic is associated with other expressions that

commonly occur in everyday conversations such as existential

expressions. By the end of these sessions, the students should

understand about:

� Cardinal and ordinal numbers

� The two meanings of ada

� The question word(s) related to numbers

IV Dates

This part of the lessons is about dates. It provides examples of

common expressions of events/happenings involving dates. By the end

of this section, the students should learn about:

� Days of the week

� Telling the time

� Stating dates, months, and years

V Question Words

This part of the session talks about questions words in Indonesian. It

gives examples of the use of question words in basic sentential

expressions. At the end of these sessions the students should learn

about:

� The use all the Indonesian question words

� The use of –nya form

� Double or reduplicative adjectives

VI Hobbies

One of the proficiencies in Indonesian concerns stating hobbies. This

part of the session is thus focused on talking about expressions having

to do with interests/hobbies involving the adjectives and verbs which

express communicative functions such as stating likes and dislikes. By

the end of these sessions, the students should learn about:

� Stating hobbies/interests

� Expressions with ber- forms

� The phrase mari kita ‘let’s’ VII Active Construction

This topic talks about how to construct active sentences by using active

verbs. At the end of the session, the students should learn the following

points :

� The use of prefix me- to construct active sentences

� Prefix me- to construct transitive verbs

� Assimilation of sounds resulting from the use of me-

� Vocabulary: practice the use of pernah ‘ever’ VIII Transitive and Intransitive Verbs

This part talks more about kinds of verbs that have been discussed so far

such as Indonesian intransitive verbs bangun ‘get up’, pergi ‘go’, datang

‘come’. At the end of the session, the students should learn about:

� When to use intransitive and me- verbs

� The correct intransitive and transitive verbs IX Passive Constructions

This topic explains about how to construct passive sentences in Indonesian.

In this part the students should learn about:

� Passive with 3rd

person doer

� Passive with 1st

and 2nd

person doer

� Passive question with apa. X Imperative Constructions

This part talks about commands in Indonesia. At the end of this part, the

students should learn about:

� Basic commands

� Using polite words: silahkan, tolong, coba, ‘please’ and the

particle –lah to show the politeness

� Using jangan ‘don’t’ for prohibiting XI Degree of Comparison

This topic explains how to construct degrees of comparison in Indonesian. At

the end of this session, the students should learn about:

� Adjectives exhibiting positive and comparative degrees

� Superlative adjectives

� The phrases sama dengan ‘same as’ and terlalu ‘too’ XII More time indicators: time phrases

This section explains about time frame that agrees with the time markers of

the associated verbs. In this section, the students should learn about:

� Past, present and future time phrases

� Time indicator for past, present and future XIII Conditional Constructions

This section is about conditional constructions in which the students are

provided with expressions using conjunctions such as jika ‘if’, seandainya

‘suppose’. At the end of this session, the learn students should learn about:

� The varieties of conjunctions involving conditional expressions

� Subjunctive expressions.

XIV Summary

D. References:

1. Byrnes, C et al. 2003. Teach Yourself Indonesian. London: Contemporary Book

2. Fang, L. Y. 1991. Speak Indonesian. Singapore: Times Books International.

3. Hibbs, Linda, Tracey Stobbe, and Sally Ure. 1997. Kenalilah Indonesia 2. Melbourne: MacMillan Education

Australia Pty. Ltd.

4. Grifith University. 1994. An Indonesian Language Course. Australia: Griffith University

5. Lunandi, A.G. 1999. Indonesian Language for English Speaking Students. Book 1. Nerang: Trisons Designs

6. Lunandi, A.G. 2000. Indonesian Language for English Speaking Students. Book 2. Nerang: Trisons Designs

7. Partoredjo, I. S. 1981. Bahasa Indonesia Modern I & II. Mansfield. Queensland

8. Sneddon, James Neil. 2010. 2nd

edition. Indonesian Comprehensive Grammar. London: Routledge

9. White, Ian J. 1988. Bahasa Tetanggaku: A Notional-Functional Course in Bahasa Indonesia. Melbourne:

Longman Chesire.

10. Tika, I Ketut et al. Bahasa Indonesia. Unpublished IBSN Unud.

E. Course Assessment

� Attendance and Participation 10%

� Mid Term Written Test 30%

� Speaking Test 20%

� Final Term Written Test 40%

F. Workload

Workload: in class 60 hours Attendance: 75% (signature)

G. ECTS

2 ECTS




_______________________________________________________________________________________________

(BA07) Syllabus of Case Studies and Excursion

This course is composed on Bachelor level A. Case Studies

Description

The course seeks to provide a capability for applying theory of finance/investment, Marketing,

Business Management, and Southeast Asian Economies in accordance with Indonesians/Asian

Condition.

Teaching Method.

Case analysis and discussions

Prerequisites

Knowledge of finance/investment, Marketing, Business Management, and Southeast Asian

Economies.

Materials

Reading in Finance and Investment, Marketing, Business Management and Southeast Asian

Economies.

Sections/Subjects

1. Marketing Management

2. Finance/Investment

3. Indonesian Economy

4. Business Management




8. Southeast Asian Economies





B. Academic Excursions

Despite the class session, an academic excursion is organized once a week, i.e. every Thursday. At this activity, students are invited to come along to the government offices; manufacturing or service corporations; and objects with historical and cultural value. At the end of every excursion, students have to arrange a report related to subject taken in class, which will be allocated latter.

Schedule of Academic Excursions :

Week Objects Location Course Subject

1 Tauch Terminal Bali

(Diving resort, Tulamben)

Tulamben,

Karangasem Marketing

2 PT. Perkebunan Daerah,

Pekutatan

Negara Business Manag.

3 On Student Choice Finance/Investment

4 Bedugul, A Tourism

Resort at Northern Bali Tabanan Finance/Investment

5 On Student Choice Business Manag.

6 Kertagosa Klungkung Cross Cultural

7 Kamasan Bali ( Balinese

Coin Production)

Klungkung Business Management

8 Bali Tourism Development Corporation (BTDC)

Denpasar Marketing

9 Balinese Settlement

Object

Bangli Cross Cultural

10 Business Visits Denpasar Business

Management

11 Museum Bali Denpasar Cross Cultural

This timetable may change Description of Excursion Objects : PT.Perkebunan Daerah,Pekutatan(Astate-owned Plantation Corporation)

Location : Pekutatan, Negara (West of Bali) Time : 09.00 - 15.00

Meeting Point : Central parking, next Kuta Galleria Lunch/snack : Provided Student cost : - Transportation : Arranged by IBSN program

Short description :

A plantation of rubber, coconut, and cocoa with the processing unit of rubber-sap into half finished product (Latex), the processing unit of coconut into copra, processing unit of cocoa, coffee, clove and vanilla. The rubber-sap is mixed with farmic acid, pressed and stack, the product is packed and exported. The coconut is sold as fruit or processed to become copra and the exported. The cocoa fruit is processed into cocoa-seed with certain grade of quality. Coffee fruit is harvested and processed into coffee-seed with certain grade of quality. The flower of clove is harvested and dried to meet the standard. After harvesting the fruit is drying until reaching a certain quality

Bedugul

Location : Tabanan (A tourism resort at Northern Bali) Meeting point : Central parking, next Kuta Galleria Time : 08.00 - 14.00 Lunch : Not provided ( local eating place is available) Cost : -

Transportation : Arranged by IBSN program

Short description :

A mountain resort at the highest point of the road, lying serenely in the mids of

an alongated valley which was formed centuries ago, crater of some primeval eruption, with the view of sparkling lake Beratan. A small temple honoring Dewi Danu, goddess of lake, protrude right into the water at one point and the valley is a path work of vegetable and flower garden. There is a large flower, fruit and produce market at the southwestern corner of the valley, where day-trippers generally stop and stock up on mountain-fresh supplies flowers and plants for their gardens and botanical garden nearby.

Kertagosa (Balinese Museum)

Location : Klungkung, Amlapura (East of Bali) Time : 09.00 - 15.00 Meeting Point : Central parking, next Kuta Galleria Lunch/snack : Not provided ( local eating place is available) Student cost : - Transportation : Arranged by IBSN program Short description

Kertha Gosa is located in the heart of Semarapura town and it's name is taken away

from a Sanskrit namely Kertha which is meaning Peaceful and Gosa from the Gosita word mean announcement. Thereby, the word's meaning of Kertha Gosa is a building of a kind Jurisdiction in form of Bale for the king who announces the legislation, jurisdiction, penalization etc. The building of Kertha Gosa is very unique and full of high art value so that this place is a unique place to visit in Bali. The ceiling of Kertha Gosa is painted in a traditional Balinese style called wayang, meaning “shadow figure”. Paintings in the waya ng styl e are related closely to shadow theatre art, relating to the Mahabharata and Ramayana stories. Wayang style paintings have been faithfully preserved that it continues today to reflect Bali’s Hindu-Javanese heritage in its traditional iconography and content. Iconography was used a lot in Bali’s culture. Iconoclasm is used because the Balinese people wanted to represent living things through pictures and shadows; it was prohibited to represent any living entity.

Kamasan Bali (Balinese Coin Production)

Location : Klungkung, Amlapura (East of Bali) Time : 09.00 - 15.00

Meeting Point : Central parking, next Kuta Galleria Lunch/snack : Not provided (local eating place is available) Student cost :

- Transportation : Arranged by IBSN program Short description :

Chinese coins were circulating in Bali in the 7th and 8th centuries. Called Pis Bolong in Balinese and uang kepeng in Bahasa Indonesia, these living relics render a ceremony celebration incomplete without their presence. Ancient Chinese coins with square holes in the center and Chinese characters on the sides are all over in Bali. The presence of coins in rituals has become somewhat compulsory. Meanwhile, the stock of coins has seen a decrease. It is no wonder, for as the

population grows more people conduct rituals and the demand for coins

rockets sky-high. During certain rituals such as ngaben cremations or rituals for the butha kala or lower deities, the coins cannot be reused. This increase has led to people making duplicates. The duplicates are far different from the original ancient Chinese coins. The sizes are smaller, they are thinner, and the Chinese characters have almost disappeared. Using imitation coins in rituals however is not recommended. This problem has received special attention from the government. The Bali Cultural Office, as the representative of the government, formed the Bali Heritage Trust. The vision is to keep the cultural heritage pure. Their first pilot project was to make Chinese coins in Balinese versions. This project was launched in 2004 and has been facilitated by the United Nations of Social and Cultural Organization (UNESCO).This took place in the village of Tojan in the Klungkung regency, where the factory and showroom is positioned together as UD Kamasan Bali. The factory mass-produces coins for rituals and accessories. The building has metal merging and forging in the basement, accessory creation on the top floor, and the showroom is in the front.This factory makes different versions from the original Chinese coins, and the coins are produced by five different metals known as Panca Datu or ‘five strengths of life’. They include iron, silver, copper, gold, and bronze. Respectively, the materials have special meanings and potencies.

PT.Bali Tourism Development Corporation (BTDC)

Location : Nusa Dua Time : 09.00 - 11.00 Meeting point : Wantilan of BTDC, Nusa Dua Lunch : Not provided ( local eating place is available) Cost : - Transportation : Students come to the object by own transportation Short description :

BTDC established on November 12,1973. BTDC has managed the zone of approximately 350 hectares which was previously arid land and non productive, into an attractive tourist resort in Bali. This tourist resort was further acknowledged by the secretary general of World Tourism Organization as one of 6 best tourist resorts in the world. The BTDC’s responsibility was to execute the tourist development of Nusa Dua according to the guidelines of the master plan, which meant attending to the planning, development, construction & management of the infrastructure; the leasing of hotel sites; and the supervision of the overall quality of the project. A set of architectural design gudelines was established to assure an integrated design throughout the complex. BTDC is the governing body of Nusa Dua resort, one of the world’s leading resort areas.

Balinese Settlement Object

Location : Penglipuran, Bangli Time : 09.00 - 1100 Meeting Point : Central parking Kuta, next to Kuta Galleria Lunch/Snack : Not provided Cost : - Transportation : Arranged by the program

Short description :

The direction toward the mountain (kaja) or up steam in Balinese conception is considered as a sacred place or the place of God. On the other hand, the

direction toward the sea (kelod) or down stream is considered as a profane. Kaja (north) is associated with kangin or east and sunrise, and kelod is associated with kauh or sunset.

The arragement of buildings in Balinese compound is very much related with the concept of kaja-kelod and kangin-kauh. The family temple (sanggah or merajan) normally is located in kaja or kangin direction. Toward kelod or kauh

direction (down stream) we will find respectively

houses or bale (pavilion), paon (kitchen), jineng/lumbung (granary), kandang (stable) and (garden). Between the houses or pavilions there is a blank place called natar or natah. Natah or natar in Balinese compound may be associated with Brahmanstana or the place of God. The function of natah or natar in Balinese Compound could be similar to the function of crossroad or pempatan Agung. The

layout of Balinese compound in Balinese society can be associated with human body or triangga conception. According to the triangga conception the household consist of head, body and foot. The head is located in kaja or kangin ( up stream), the body in the centre and the foot in kelod or kauh, down stream direction.

Bali Museum Location : Central of Denpasar Time : 09.00 - 1100 Meeting Point : Puputan Badung Field Lunch/Snack : Not provided

Cost : - Transportation : Arranged by the program Short description :

Bali Museum is strategically located in Major Wisnu Street in Denpasar Bali and it is find it due to the location is in the heart town. In the north side there are glorious temple of Jagatnatha, meanwhile in front of it the Puputan Badung (Badung Courtyard) and four face statue (Catur Muka Statue) are located. The development of Bali Museum is begun by the existence of initiative how to vitally the heritage of Balinese culture and taking care of, preserve and maintaining. The initiative is based on the existence of feeling to worry, that there is symptom a kind of culture erosion, so that the cultural heritage become totally disappeared, lose, what omit only photograph and documentations.

Bali Museum save the Balinese culture heritage, emerge the founding plan a museum which afterward becomes the Bali Museum

Documents

BA 00 Introduction BA Program Komplett - Webseitenstudiesnetwork.webseiten.cc/fileadmin/downloads/bali/10-2-7... · 8. Koh Ai Tee, Lim Kim Lian, Hui Weng Tat , Bhanoji Rao, Chng Meng