Upload
others
View
7
Download
0
Embed Size (px)
Citation preview
B2B Writing Success Member Update
3rd Quarter 2017 Going from Novice to Expert
3rd Quarter 2017 Member Update
How to go from Novice to Expert
What’s Next…
What’s New on the Site
Q & A
The Problem
The Problem
What you know you don’t know What you don’t know you don’t know
How to find out what you need to know
What Doesn’t Work
Trying to learn everything at once
Trying to learn everything eventually
Going shallow and broad
Just writing every day
Tip #3
Research
Where most new copywriters stop: ◦ Creative Brief ◦ Client Information ◦ Project description
Research
Dig deeper into the product ◦ Customer service
Dig deeper into the prospect ◦ Forums
Dig deeper into the market ◦ Competitors
Research
Keep going until you have a Big Idea
Find out something no one else talks about
What does the buyer really care about?
Tip #2
Reading
Where most new copywriters stop: ◦ One lead-gen page ◦ One case study ◦ One white paper ◦ Occasional articles ◦ Maybe a full funnel
Reading
Classic Marketing and Copywriting ◦ John E Kennedy (Reason-why Advertising) ◦ Claude Hopkins (Scientific Advertising) ◦ Eugene Schwartz (Breakthrough Advertising) ◦ David Ogilvy (Ogilvy on Advertising) ◦ Robert Collier Letter Book ◦ John Caples (Tested Advertising Methods)
Reading
Current Marketing and Copywriting ◦ Robert Cialdini (Influence) ◦ Jay Abraham ◦ Gary Halbert ◦ Dan Kennedy ◦ Jay Conrad Levinson ◦ Bob Bly
Reading
Great storytelling ◦ Classic novels ◦ Mysteries ◦ Hero’s Journey ◦ Study the elements of a good story
Tip #1
Writing
“Write every day” ◦ Gets you in the habit but… ◦ Are you writing BETTER every day? ◦ Doesn’t just “happen”
Writing
Seek feedback ◦ “You wrote that well” vs “I have to have that” ◦ CUBA (Confusing, Unbelievable, Boring,
Awkward) ◦ Peer Review ◦ Results
Writing
Higher level feedback ◦ Copy review in programs ◦ COS reviews ◦ Pay for copy reviews ◦ The more honest, the better Mild, Medium, Hot
Recent Content The Perpetual Impact Platform (Mandy Marksteiner)
A Secret from Copywriting Legend Claude Hopkins (Jane Sanford)
A Different Twist to The Writer’s Life (Les Worley)
6 Ways to Attract a Prospect to Your Website (Mandy Marksteiner)
Copywriting Checklist (Robin Rees)
How to Write B2B Emails That Get Opened and Read (Candice Lazar)
Reality Blogs
Man vs. Copywriting Software
Even Better Than Setting Goals
Tools for Freelance Copywriters
Living The Writer’s Life Begins Now
The Business Software I use
Podcasts
Uncommon Copywriting Tip #1
8 Tips for Getting Repeat Business
Become the #1 Copywriter in Your Niche
Using LinkedIn to Find Clients
Making Promises to Clients
Picking Visuals for Your Client’s Blog
Your B2B Community
Like the B2B Writing Success Facebook page
Join the B2B Copywriters Facebook group
Follow B2B Writing Success on Twitter
And on Pinterest
B2B Forum on Groupsite
Be Engaged
Submit your requests for content or live events
Submit your success stories
Write for us!
We’re here to help!