1B2B PunchOut

B2B PunchOut

Business Requirements

Many large B2B organizations are using procurement systems to order products from their suppliers online.

In order for suppliers to meet customer expectations and increase revenue streams, they have to improve the data quality and product content within their catalogs; and then make these catalogs available to the buyers' procurement systems, reaching customers where they already are.

Solution

The hybris B2B PunchOut Service provides an easy configuration point for suppliers to integrate with third-party procurement systems and feed catalogs and product content to these systems on a request basis. This enables B2B buyers to access the full product catalog and shop within their preferred procurement system environment. Through this, suppliers can increase their customer base, and even attract new business from existing customers. This reduces costs of acquiring new customers whilst increasing potential top line revenue, resulting in improved product margins.

hybris’ B2B PunchOut service enables suppliers to expose their product offerings and catalogs to enterprise buyers’ preferred procurement systems. This enables suppliers to reach out to a vast network of large enterprise buyers, resulting in higher market visibility and increased sales revenues.

With B2B PunchOut, catalogs and content can be either exposed through the procurement system interface or through the standard hybris-powered online storefront. Plus, suppliers can offer personalized catalog content and pricing to their customers through the procurement system interface.

B2B buyers are able to manually place an online order by requesting product catalogs, product information, content, prices, etc., and create an order within their procurement system and have all orders viewable at once. This improves the shopping experience, increases order accuracy, streamlines ordering through automated confirmation and status updates and reduces order approval times.

hybris B2B PunchOut comes as a part of the B2B Commerce Accelerator. It is pre-integrated with Ariba, but can be implemented with any other supplier network solution as well.

Fig. 1: The hybris B2B PunchOut service allows suppliers to expose their hybris-powered storefronts and product catalogs to procurement solutions such as Ariba.

2hybris – Adobe Analytics Integration

Solution Features → PunchOut service to expose product catalogs and data to third-party procurement systems

▪Comes pre-integrated with Ariba, but can also be implemented with other supplier networks (such as sciQuest, etc.)

→ Product catalog feed on a request basis

→ Enables buyers to request purchase orders and prepare, create and view an order within the procurement system interface

→ Ability to expose a hybris-based storefront (incl. fully customizable landing page templates) within the procurement system, if desired

→ Support for traditional and transparent PunchOut

About hybris software hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device.hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single viewof its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on openstandards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companieswill ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The samesoftware is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility.Some of the world’s most innovative telco providers have chosen hybris, including Three, O2, Telia and Brightpoint. Telcos can also benefit from our experienceserving over 500 other companies, including global B2B brands W.W.Grainger and 3M, as well as consumer brands Levi's, Nikon, Galeries Lafayette and Lufthansa.hybris is the future of commerce™. For more information, visit www.hybris.com.

Version: June 2014 Subject to change without prior notice © hybrishybris is a trademark of the hybris Group. Other brand names are trademarks and registered trademarks of the respective companies.

Benefits → Increase your customer base and attract new business by giving large B2B enterprises immediate access to your product catalogs and content

→ Reach more than 1.5 million companies connected to the Ariba Network

→ Improve margins through lower customer acquisition costs and increased top line revenue.

→ Expand your wallet share with existing customers

→ Add a new customer touchpoint to your commerce strategy and make it brand personalized, easy and relevant

→ Improve the B2B ordering process for buyers, including real-time, accurate catalog information

→ Offer personalized content and pricing through the procurement system interface

→ Improve the overall B2B customer experience through streamlined online ordering, automated order confirmations and reduced order approval times – all from within their preferred procurement system environment

→ Lower implementation costs through an easy to configure and ready-to-use interface