Embed Size (px)
Citation preview
Joseph Aditya
THE B2B E-COMMERCE 2.0
IN INDONESIA
Our Journey
RALALI.COM Started as E-commerce
RALALI.COM Became B2B Marketplace
RALALI.COM B2B RFQ Features
RALALI.COM Focus on MRO & office supplies
RALALI.COM Wholesale Marketplace
Background
Battle of the Giants
in Marketplace /
eCommerce Sectors
Indonesia
Five essentials on which markets are the best fit for B2B Ecommerce
• High Fragmentation. Are there many suppliers and buyers?
• Monogamy vs Playing the Field. Are buyers fiercely loyal to certain
(B2B) suppliers?
• Higher Frequency. How often buyer/seller use the marketplace?
• Total Available Market. How big is the online B2B market? How
much we can capture?
• Transactional. Do buyer/seller need the marketplace to exchange
money?
Is Indonesia The Right market at The Right Time?
China & Indonesia is Incomparable
• Alibaba founded in 1999
• China’s GDP: $11,390 billion
• Represents 17,75% of the world economy
• #2 largest (nominal), #1 largest (PPP)
• 1,903,380 factories located in China
• 87,652 retail companies in China (companies, not stores)
• Nation of one huge plain land, with population centralized on eastern side
• Source: National Bureau of Statistics of China
China & Indonesia is Incomparable Ralali founded in 2014 Indonesia GDP in USD
Indonesia’s GDP: $861.93 billion
Represents only 1,39% of the world economy
In 2014, GDP decrease due to weaker commodity price
Only 23,941 factories located in Indonesia Nation consist of thousands islands, with 50% population centralized on Java
Source: BPS
The B2B Evolution In The Last 20 Years
Directory/Catalogue Classified E-Commerce
E-Procurement Software/Platform
SAAS Model
B2B Marketplace Is The Most Suitable Solution
From total 60 million business in
Indonesia,
58 million of them are MSME.
Unlike China, whose country is
dominated by manufacturer, more
than 70% of Indonesia Business is
Trading Company
B2B online marketplace landscape B2B online marketplace is growing strongly as more
and more manufacturers, wholesalers, and
distributors are attracted to it and see its value in
helping them find new buyers, markets, and growth
In two of the world’s largest markets:
― in the US, by 2020 the B2B ecommerce sales is
projected to increase to more than US$1 trillion
― while in China, Alibaba.com is a major player in a
B2B ecommerce market expected to reach US$2.1
trillion in sales by 2020
B2B is the next frontier in technology business in
Indonesia – a large economy (G20 member country)
with GDP nearly US$1 trillion in 2016, and sustainable
annual economic growth of over 5%
B2C B2B
Globally, size of the B2B ecommerce market is
expected to reach nearly US$7 trillion by
2020 – more than double that of B2C
Source: Frost & Sullivan, Oct 2014
US$6.7 trillion
US$3.2 trillion
China
India Korea
Indonesia
USA
6
Ralali’s B2B marketplace 2.0 benefiting from the manufacturer‐to‐end consumer economic chain (domestic and international)
12
Comprehensive Category
Marketplace & Wholesale Value Proposition
Marketplace
Wholesale
• Digital leads sourcing • Fast & automated response mechanism by automated notification
to sellers • Full team customer service for continuous follow-up until
transaction is closed [ end-to-end services ]
• Competitive pricing from principal / large retailers • All products warranty • Original products • Secure transaction with return policy
Wholesale Category (Purchase in large quantities at lower prices)
All in One Business Services – Order Taking Features
B2B
Purchasing
Style
Wholesale
Price
Negotiation
Request
For
Quotatio
n
Ralali Escrow
Managed Services
Ralali Financing Partners
RDigi – Manage
d marketing
RBiz E‐commerce enabler
Ralali tracking
Fulfillment Services
SELLERS BUYERS
Ralali’s network effects provide seamless B2B marketplace platform experience for its customers
Payment & Financing Services
17
Why Business Needs B2B Marketplace?
Marketplace acting as an enabler for business through technology
An effective tools for branding and expanding business network
Access to million buyers and suppliers across the nation
A great way to automate the sales
Imrpoved efficiencies and also business intelligence
Indonesia Government’s new regulation focusing on purchasing transparency
and good governance which rely on technology
