Presented By : Group 7Monu DihingiaMonu DihingiaKaushik RanjanKaushik RanjanKalla vijayKalla vijayManish Kumar Manish Kumar ShahiShahiDevi DuttaDevi Dutta

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Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four-wheeler automobile manufacture in South Asia.

Suzuki Motor corporation of Japan holds a majority stake in the company.

It was the first company in India to mass-produce and sell more than a million cars.

Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million vehicles.

The company has a portfolio of 11 brands

Maruti Suzuki is one of the India's leading automobile manufacturers and the market leader in the car segment.

Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan.

The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually.

Maruti 800 till 2004, was the India's largest selling compact car ever since it was launched in 1983.

Market share

Sales Volumes

Hyundai Motor India LimitedTata MotorsFiatVWFordGmHondaHindustan MotorsMahindra & MahindraToyota

Competitors

• 1st vehicle produced, December 1983• 1,00,000 vehicles produced by August, 1986• 5,00,000 vehicles produced by June, 1990• 10,00,000 vehicles produced by March, 1994• 15,00,000 vehicles produced by April, 1996• 20,00,000 vehicles produced by October, 1997• 25,00,000 vehicles produced by March, 1999• 30,00,000 vehicles produced by June, 2000• 35,00,000 vehicles produced by December 2001• 40,00,000 vehicles produced by April, 2003• 45,00,000 vehicles produced by April, 2006

Production Milestones

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ITS MAIN PRODUCT LINE

Maruti 800: Launched – 1983.

Maruti Omni: Launched – 1984.

Maruti Gypsy: Launched – 1985.

Maruti Alto: Launched – 2000.

Maruti Wagon-R: Launched – 2002.

Maruti Versa: Launched – 2003.

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ITS MAIN PRODUCT LINE

Maruti Grand Vitara Launched – 2004.

Maruti Suzuki Swift: Launched – 2005.

Maruti Suzuki SX4: Launched – 2007.

Maruti Swift Dzire: Launched – 2008.

Maruti Suzuki A-STAR: Launched – 2008.

Maruti Suzuki Ritz: Launched – 2009.

Production 2004–present

Assembly Manesar, India

Body style(s) 5-door hatchback

Engine(s) 1.2L ,Petrol1.3L, Diesel

Power (PS@rpm) 85bhp@6000rpm(Petrol)75bhp@4000rpm (Diesel)

Transmission(s) 4-speed automatic5-speed manual

Price (Rs) 399,988 - 536,188

Maruti Suzuki Swift

6 P’S P1 : Production Specifications

P2: Commercial Terms

P3: Methods Of Distribution

P4: Promotion

P5 :Internal Process

P6: People

P1: Product Specifications

EngineType G13BB MPFI 16 Valve GasolineCylinders -4Displacement -1298 ccMaximum Power -80 bhp (60 kW; 81 PS) @6000 rpmMaximum Torque -103 N·m (76 lb·ft) @ 4500 rpmTransmission Type -Five forward (all Synchromesh), One reverse

BrakesFront -DiscRear -Drum

Tyres F78-15-4 PR 205/70R15

Fuel tank 40 L

P2

Maruti suzuki pvt ltd , in par with competitors it has excellent pricing strategy.

Air Cleaner Assy. & Filter,

Brake Parts,

Body Fitting Parts,

Tier-2 supplier keeps inventory of raw material at the start of the production and an inventory of component at the end.

Tier-1 supplier gets supply of components from tier-2 supplier,

Original equipment manufacturer (oem) gets sub-assembly from tier-1 supplier.

Inventory is maintained (oem’s warehouse, distributor’s warehouse and retailer’s warehouse ) finally supply is made on demand. All the stages are connected with internet, so informtion can transfer in seconds.

P3: Methods Of Distribution

PRINT MEDIA – Magazine (B2B today),Newspapers

Internet Sites - Trade Boss.Com, Ec21.Com

Personal Sellings

Events -Trade Fair ,Etc

P4: Promotion

P5P5 :Internal Processprices highly competitive and doesn’t want to over-rely on single vendor

Each and every vendor of the Maruti Suzuki manufactures every component and sub-component bearing in mind the 'one-gram' principle .

This is mainly aimed at reducing costs.Eg .Lumax is currently busy in manufacturing its incandescent light components lighter by a gram each.

According to MSIL, weight up to 2.6 kg is the target reduction per car, which works out to Rs 50 per kilo in cost saving, and further translates into savings of Rs 130 per car.  

P6: PeopleChairman- Mr. R. C. BhargavaManaging Director and CEO- Mr. Shinzo NakanishiDirectors- Mr. Manvinder Singh BangaMr. Amal GanguliDirector and Managing Executive Officer (Production) - Mr. Tsuneo OhashiOver more than 8000 employees work under MSIL

VENDORS OF MARUTI SUZUKI PVT LTD

Maruti Suzuki has 200-odd vendors

BIMETAL BEARINGS LTD., COIMBATORE They manufacture Engine Bearings, Bushes and Thrust Washers.

AMALGAMATION VALEO CLUTCH LTD., CHENNAI Leading manufacturer of Clutch Assemblies in India for the new generation vehicles.

I.P. REPCO LTD., CHENNAI A member of Amalgamations Group. Manufacturing Flywheel Ring Gears for entire range of vehicle

KALYANI BRAKES LTD, PUNE Manufacturers of complete brake systems for automotive applications

LUMAX INDUSTRIES LTDBiggest manufacturers of Automotive Lights in India

PRICOL LTD, COIMBATORE automotive instruments & speedometer cables in India.

FENNER INDIA LTD, CHENNAI Largest manufacturer of Belts and Oil Seals in India

CONT.....

India’s largest carmaker Maruti Suzuki India has announced to phase out its much talked Maruti 800 car model in 13 cities from April. Maruti 800 was introduced in India in 1982 and since then, the model has been a brand model for numerous customers.

Maruti Suzuki is considering to introduce the diesel version of its SX4 car. Developed by Japanese and Italian automakers Suzuki and Fiat, Suzuki SX4 is a compact car.

Maruti Suzuki India is planning to launch a new version of Alto, one of the highest selling cars in India.The new model is said to have a bigger engine with one-liter petrol engine.

Latest News

1.Maruti Suzuki’s official website. -http://www.marutisuzuki.com/

2.SIAM(Society of Indian Automobile Manufacturer) -http://www.siamindia.com/

3.Bussiness Today Magazine.

4.Business Standard.

BIBLIORAPHY