Bringing the Outdoors In

“Don’t Compete with Rivals –

Make Them Irrelevant…Creating uncontested market space ripe for growth . Such

strategic moves - termed “value innovation” - create powerful

leaps in value for both the firm and its buyers, rendering rivals

obsolete and unleashing new demand.”

-- Blue Ocean Strategy

Unique Fitness Center Experience

• Services offered:– Convenient Oak Creek/Franklin location– Themed environments with unique settings– Interactive equipment

• Climbing ropes• Rock climbing walls• Obstacle course on astroturf• Exergaming

– Personal trainers– Local event coordination

• 5K’s

• Marathons• Adventure races• Kayaking • Hiking

– Kids play room

The Fitness ExperienceTired of the same thing? How about an obstacle course, rock climbing or a challenging rope climb?

The Fitness Experience

Do you want to feel like you’re running on the beach?

…Or hiking in the woods?

The Fitness Experience

Too cold or hot to workout outside?

Indoor Astroturf training cross center

The Fitness Experience

Tired of the “typical gym environment”? Work out in a relaxing atmosphere.

The Fitness ExperienceNo excuses accepted! Bring your kids to the play center while you work out.