BABY-FRIENDLY HOSPITAL INITIATIVEBABY-FRIENDLY HOSPITAL INITIATIVERevised, Updated and Expanded for Integrated CareRevised, Updated and Expanded for Integrated Care

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The Baby Friendly Hospital The Baby Friendly Hospital Initiative: A Part of the Global Initiative: A Part of the Global

StrategyStrategy

Session Objectives:

1. State the aim of the WHO/UNICEF Global

Strategy for Infant and Young Child

Feeding

2. Outline the aims of the Baby-Friendly

Hospital Initiative(BFHI)

3.Describe why BFHI is important in

areas if high HIV prevalence;

4. Explain how this course can assist this

facility at this time

5. Review how this course fits with other

activities

Effects of poor infant feeding practices:

About 5500 children die everydaySuffer long-term effects:

> impaired development

> malnutrition

> increased infectious / chronic illness

> rising rates of obesity in children

Global Strategy for Global Strategy for Infant and Young Child FeedingInfant and Young Child Feeding

The aim of the Global Strategy is to improve – through optimal feeding – the nutritional

status, growth and development, health, and thus the survival of infants and young

children.

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Global Strategy for Global Strategy for Infant and Young Child FeedingInfant and Young Child Feeding

It supports exclusive breastfeeding for 6 months, with timely, adequate, safe and

appropriate complementary feeding, while continuing breastfeeding for two years and

beyond.

It also supports maternal nutrition, and social and community support.

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The aims of the The aims of the Baby Friendly Hospital InitiativeBaby Friendly Hospital Initiative

1. To implement the Ten Steps to Successful Breastfeeding and

2. To end the distribution of free and low-cost supplies of breastmilk substitutes to health facilities.

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BFHI is important in areas of BFHI is important in areas of high HIV prevalencehigh HIV prevalence

Special needs of HIV+ women can be

accommodated

WHO/UNICEF policy statement, the right to information and support

Continue to support women who are HIV (-) or unknown status

How this course can assist the How this course can assist the health facility health facility

Discuss the Ten Steps and how to implement them

Importance of making the facility Baby Friendly

Talk about practices related to marketing of breastmilk substitutes

Assessment process

Course AimsCourse Aims

The aim of this course is that every staff member will confidently

support mothers with early and exclusive breastfeeding,

and that this facility moves towards achieving Baby-friendly designation.

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You will learn & practice

Communication skillsImplement 10 steps, abide by the EO

51Discuss importance of breastfeeding

Facilitate skin to skin contact

Positioning and attachment

Support BF upon dischargeKnow whom & where to refer

Seek ways to overcome barriers

How the global strategy fits with other activities

It is supported by national policies, laws and programs to promote, protect and support breastfeeding and protect the rights of working women to maternity protection.

National programs like: IYCF / EO 51 / BFHI / maternity leave laws

Summary

• The aim of the Global Strategy is to improve through optimal feeding

• Supports exclusive breastfeeding for 6 months

• Supports maternal nutrition, and community mobilization.

• The aim of Baby- Friendly Hospital Initiative is to implement the Ten Steps to Successful Breastfeeding and to end the distribution of breast milk substitutes to health facilities

• Support exclusive breastfeeding and BFHI to continue to be important everywhere, even in areas of high HIV prevalence