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DIRECTOR: JOSÉ LUIS VALENCIA LARRAÑETA. ISSUE 182. JULY 2015www.elperiodicodelazulejo.es

The expressive force of the ceramic tiles is still valid for its foray into national and international top-level projects through its ‘chameleonic’ capacity

Gorgeous ceramics

Vanke Pavilion by Daniel Libeskind

for the Milan Expo 2015 represents

the last great icon of ‘ceramics

architecture’. The outer structure

of the building is covered with red

metalized tiles that emulate the skin

of a dragon. The impressive pavilion

claims the aesthetic and functional

potential of ceramics, technically able

to resolve the appearance of the most

advanced cutting-edge projects in

contemporary design

EDITORIAL

MAXIMUM AesthetIc potentIAl

Distribution Pages 4 and 5

A large delegation of central BdB,

as well as a group of distributors

throughout Spain, supported the

official opening of the BdB Garmon

new store DIY located in the city of

Morella (Castellón).

Distribution Págs 6 and 7

Grup Gamma has completed

during the month of June the

ConnectinGamma cycle, which has

visited Zaragoza, Vitoria, Alicante,

Cáceres, Madrid, León, Santiago de

Compostela, Antequera and Manresa.

Design Page 14

Daniel Libeskind has completed with

ceramics his dragon-inspired pavilion

at the Milan Expo 2005.

Design Page 15

Natucer proposes trendy hexagons

in countless formats, finishes,

volumes and textures.

Staff Director: José Luis Valencia. Editorial staff: Javier Cabrerizo. Photography: M. Nebot, P. Poyato y G. Utiel. Design: José Martos. Edit: Comunicación y Medios de Levante, SL (GRUPO ZETA). Comercial Area: Director: Jesús Dualde. Account executive: José López. azulejo@elperiodico.com. Ctra. de Almassora s/n. 12005 Castellón. Phone: 964 349 500. Legal Deposit: CS-016-2000

Installation Page 17

Fila lists the main guidelines for

proper maintenance and cleaning of

porcelain tiles wood effect.

Summary July 2015

distribution el Periódico del Azulejo July 20154

B dB Garmon, buil-ding materials dis-tributor, has ope-ned in June its new

DIY store in Morella, in the province of Castellon. The company has made official the start of the activity of this facility with over 300 square meters which serves professionals and private customers in the whole re-gion of Els Ports.

Numerous guests, bu-yers, friends and the autho-rities, including the mayor of Morella Ramses Ripollés, attended the premiere sto-re. Also present was a large delegation of central BdB, the national chain to whi-ch is attached since 2002 Garmon, as well as profes-sionals Castellón, Valencia, Alicante, Murcia, Teruel, Barcelona and Madrid.

leAding brAndsJoining them there were su-plliers well known within the industry, such as Fila, Propamsa, Rollgum-Gisco-sa, Ceys, Delta Plus, Hita-chi, HA (Batlle Seeds) and

Titan. These brands moved to the town of Morella their technicians to show recent developments have been incorporated into their commercial catalogs.

Over 200 guestsManuel Monfort, BdB Gar-mon manager, and his team, showed the facilities to the more than 200 guests during the day of open do-ors into the DIY shop loca-ted in the Industrial Area Les Casetes, located in capi-tal of Els Ports.

During the afternoon, the participants enjoyed a coc-ktail, which preceded par-liaments.

Group BdB director, José Dura, recalled the BdB Gar-mon history as associated pioneer in the chain, since it was the third distributor to join the national chain project of building mate-

Providers such as Fila, Propamsa, Rollgum-Giscosa, Ceys, Delta Plus, Hitachi, HA (Batlle Seeds) and Titan supported the event

rials.The mayor of Morella, Ra-

mses Ripollés, also spoke to the audience, followed by BdB Garmon manager, Ma-nuel Monfort, who closed the event with thanks to all participants, especially for professionals who came from outside the province of Castellón.

MOdern selF serviCeThe new and modern BdB Garmon shop has been created under the formula of self service, with signa-ge designed to easily gui-de customers among the many references distribu-tor. The store has a wide range of products in the fields of hardware and DIY, professional tools, plum-bing items, paint, garden equipment, fireplaces, sto-ves, clothing and footwear works. H

BdB GARMON OpeNs its new DiY storeThe official opening of the shop, located in Morella (Castellón), was attended by a representative delegation of the chain, as well as distributors from seven provinces

The exterior area of the DIY shop hosted the cocktail. In the upper right, Mercedes Sebastiá José M. García, Manuel Monfort (manager), N. Ulldemolins, Gemma Monfort and José Durá.

new product ranges and wider space

With this new and modern surface, bdb garmon increases its product lines aimed at the professional buyer and has additional space that in addition to its commercial function, will be used to organize, together with manufacturers in the sector, techniques and training sessions on the latest market developments.

The representation of BdB Group during its visit to the beautiful city of Morella.

Propamsa, another BdB Group official provider that supported the recent opening of BdB Garmon.

roots and commitment in northern castellónBdB Garmon offers to its customers a wide experience in the field of building materials and decoration. From its headquarters in Morella it has become a reference for the distribution in the region of Els Ports.

Today has more than 3,000 square meters of facilities, with offices, a wide campaign for the storage of stock and an exhibition of ceramic tiles and bathroom equipment, in addition to the aforementioned specialized shop

in hardware and DIY opened during last June.

Castellon company, owned and managed by Manuel Monfort, has carried out during recent years the corporate standardization of its main infrastructures, based on the premises of the Group BdB Department of Marketing. Thus, BdB Garmon has held on the adaptation of the facade of its ceramics and bathroom showroom, relying on brand channel in the group.

Above, the information stand of Fila Surface Care Solutions, with Paolo Gasparin, during the inauguration of the new facilities in northern Castellón.

The representation of BdB Group during its visit to the beautiful city of Morella.

Propamsa, another BdB Group official provider that supported the recent opening of BdB Garmon.

BdB held its annual congress in Madrid

At the end of June, Group BdB was immersed in the celebration of its national congress, held in Madrid. The event has been attended by most of the nearly 164 associated distributors of the brand in Spain. Under the motto “Discover and share strategies, lead your business!”, the meeting was scheduled with an eminent informative vision and has counted with the participation of ‘gurus’ of the economy that have offered their knowledge to the audience.

Is the case of Gonzalo Bernardos, César Piqueras o Emilio Duró, who discussed about the future of the construction sector, the growth forecasts for the reforms in Spain, about business leadership and the importance of the motivational element.

The Grupo BdB meeting 2015 also counted with two interesting panel debates about synergies between manufacturers and distribution, with the participation of leading firms in the industry as Propamsa, Rockwool, Ibermapei, Sika, Asphalt Chova or Grupo Puma.

July 2015 5el Periódico del Azulejo distribution

G rup Gamma com-pleted in June its latest Connectin-Gamma cycle of

conventions, with new mee-tings in Zaragoza, Vitoria, Alicante, Cáceres, Madrid, León, Santiago de Compos-tela, Antequera (Málaga) and Manresa (Barcelona). In the nine events, the significant chain of purchases and ser-vices has strengthened the links between the partners of the group, the responsi-ble company and its main suppliers.

In each of these meetings, Grup Gamma exposes atten-dees sector needs, changes in the trend of demand and mar-ket developments through interesting presentations. In addition, some of the most important manufacturers in the sector showed their latest products. Thus, an excellent opportunity to strengthen linkages with a selection of leading brands.

Among the brands that have participated in the suc-cessive Grup Gamma conven-tions are ceramic companies as Stylnul, Cicogres or Elías; kitchens providers like Top Form; companies like Grohe and Royo Group, specialized in the bathroom equipment; or manufacturers as Dano-sa, La Escandella and Grupo Puma. H

Apart from the business side, the Grup Gamma meetings have a training program that analyzes in detail the economic context in the distribution channel.

GRUP Gamma ends itsNINE CONVENTIONSThe ConnectinGamma cycle was held during the month of June in Vitoria, Zaragoza, Alicante, Cáceres, Madrid, León, Santiago, Antequera and Manresa

The Grup Gamma distribution partners in different geographical areas have attended each informative and commercial session.

The economist Gonzalo Bernardos, speaker at the meeting of Manresa. Suppliers are also an active part of ConnectinGamma conventions.

distribution el Periódico del Azulejo July 20156

F eca Gamma, cons-truction material store in the provin-ce of Barcelona, has

celebrated its 40 year career with a day of open doors held in June at its facilities in the road to Sant Martí de Vilafranca Penedes.

About 1,000 attendees, in-cluding customers, friends and suppliers, enjoyed a nice afternoon by the professio-nal team of Ferret Casulleras Gamma, also known as Feca and a catering very original.

SINCE 1975The Catalan company, es-tablished in 1975, has ma-naged to gradually adapt to market changes. Throug-hout these 40 years has been consolidated as a leader in

Feca ceLeBRaTeS ITS 40th anniversaryThe store located in Vilafranca del Penedés has organized a day of open doors

the construction sector in its influence area.

A family business with a broad view of innovation without losing the tradition that always characterizes it.

Feca Gamma currently has a proffesional team of over 40 people, aimed at

The catalan distributor, established 1975 by Casulleras and Ferret families, commemorated on June 13 its four decades in active.

meeting the needs of its cus-tomers. Barcelona supplier differs from other shopping centers for its proven ex-perience and professional capacity, yet personalized service, detecting what bu-yers need (final customers, designers, bricklayers, buil-

ders or ceramic installers, among others).

Throughout his career, its facilities have evolved until in 2014 were improved and expanded, a project that generated a sales area of 3,000 square meters, with 3,000 covered warehouse

and 24,000 square meters of outdoor area.

In short, Feca Gamma currently maintains in Vi-lafranca del Penedés its lea-ding role in the market and continues with the original eagerness of Casulleras and Ferret families. H

July 2015 7el Periódico del Azulejo distribution

design el Periódico del Azulejo July 20158

F ine ceramics are focusing on the as-pects of energy effi-ciency and resource

conservation. In the past three years, there has been a great deal of optimization work in the entire process chain. The results will be on display at Ceramitec 2015 on the exhibition grounds of Messe München from 20 to 23 October.

Processing technologies for fine ceramics have under-gone further development through the adaptation of established machine tech-nology to the specific tasks of the ceramic technology and its raw and processed materials. The reduction of the processing time of sani-tary slurries from five days to a maximum of one day, achieved by using high-per-formance dispersing mixers, is one example that is worth mentioning. Another advan-tage is that fewer temporary additives are required and casting times are influenced positively.

The optimized prepara-tion of color pigments for conversion into ceramic inks in ceramic-coated agi-tator bead mills has clearly advanced the printing stabi-lity and lifetime of inks for digital tile decoration. As a result, cost reductions have become possible.

The last few years have witnessed the introduction of digital tile decoration on a large scale. Meanwhile, more than 4000 ink jet printers have been installed world-wide. Digital glazing, which is currently in the market launch phase, is the logical continuation of it. This pro-cedure will contribute to the advancement of production on demand, which is inde-pendent from lot sizes. At the same time, it enables tile manufacturers to increase their level of individual cus-

ceramitec 2015: Fine CeramiCs on DisplayIs the international key trade fair of the ceramics industry. It covers the entire spectrum of the ceramics industry. The event will be held in October in Munich

Green manufacturing is the common practice in the industry today. The impetus provided by new topics will be shown at Ceramitec.

technology and production flexibility. Therefore, these topics can be presented with convincing cost efficiency today.

Development work in the field of thermal processes goes hand in hand with the

perennial issue of energy efficiency. The drying of sa-nitary articles in continuous

dryers with dryer guidance system and the integration into the logistics processes

of the production plant, for example, represent a new way of efficient

sanitary production. Ener-gy management systems of kiln manufacturers have hel-ped achieve energy savings

of nearly 50 percent over the past 10 years.

In ceramics production, thermal processes require the greatest quantities of energy. Meanwhile, howe-ver, it is the current practice to analyze all steps of the process chain and each ma-chine carefully with a view to energy requirements in order to exploit the full opti-mization potentialities.

Green manufacturing is the common practice in the ceramics industry today. The impetus provided by new to-pics, such as additive manu-facturing and industry 4.0, will be shown at newt Cera-mitec 2015. H

tomer orientation further. In the field of forming te-

chnology, topics which were shown as a development trend at ceramitec as early as 20 years ago will be presen-ted in a new shape. For diffe-rent reasons, they could not establish themselves on an industrial scale at that time.

In the field of tableware production, for example, one of these topics is the use of injection molding to fabrica-te cups; another topic is the use of isostatic pressing tech-nology for the production of washbasins. Meanwhile, the-re have been considerable achievements with respect to temporary additives, tool

Ceramitec takesplace every three years at the facilities at Messe München exhibition center, in Germany

Development work in the field of thermal processes goes hand in hand with the perennial issue of energy efficiency

July 2015 9el Periódico del Azulejo design

C lassical blue and white hues, whi-ch were used so frequently in the

past, are making a return to center stage in inspiring the latest interior design trends and adding a touch of Bohe-mian style to our interiors. This color array was formed in the Delft Ceramic School in Holland during the 17th century and has proven to be a timeless pair.

After being inspired by the Delft Ceramic School, this trend was brought to the historical kitchens and bathrooms of palaces in the 17th century. The materials were bought from China, and then constructed into tiles by Italian immigrant ar-tisans. In addition to flower motifs and traditional geo-metric styles, prominent de-sign schemes in the tiles also included landscapes with windmills, plains and seas.

Harmony Between Tra-ditional and Modern Style. With this classic retrospecti-

On the left, ‘Moving Blue Natural’ Series by Aparici. Floor tiles. Mix and match with 15 random combinations. On the right, ‘Argila’ Collección by Peronda: Artigiano hexagonal floor tiles. Floral blue. Artisan line.

fectly with the blue hues to achieve a seamless vintage look. Enameled finishes are at the forefront in this trend, which give this decorative style a hint of elegance.

Geometric Harmony. If there is something that the color blue reminds us of, it is the Arabic culture. The new collections in hexagonal form are perfect for desig-ning our walls and flooring with geometric harmony, and a relaxed yet elegant co-lor combination. H

ve that is achieved by the blue and white combination, the-se floor tiles reach a perfect balance between past and present. The combination of modern patterns in the mix of design and geometry, gives us a contemporary version of this historical trend.

With the objective of gi-ving walls and flooring an artisan look, the Spanish ceramic tile manufacturers have created wall tiles with hand-made details. These hand-made tiles blend per-

Fabresa: ceramic wall tile. ‘Oporto’ Series White body in 6X6.

Colour blue, Freshness & eleganceThe Spanish manufacturers create tiles inspired in classical Delft Ceramic School

design el Periódico del Azulejo July 201510

C evisama 2016 has opened the an-nouncement of a new Edition of the

Design Competition by Cevi-sama Lab in two main cathe-gories: Industrial design and technological innovation of ceramic products and De-sign bathroom equipment.

The ceramic design con-test is divided in turn into “ceramic products shaped by semi-pressed” and “ceramic products formed by other methods.” Formal innova-tion and aesthetic, functio-nal innovation, decorative development, good value, safety and respect for the en-vironment shall be assessed in this mode.

The bathroom design competition is convened under the theme “New te-chnologies applied to the bathroom”. Functional and creative solutions arising from the application of new technologies without forget-ting the latest trends will be especially valued.

Each category will have two prizes of 2,000 euros to the winner and $ 1,000 for the second. Again, Cevisama Lab elects an independent jury of distinguished pro-fessionals to determine the selection of parts and the granting of awards.

The deadline for applica-tions for on line registration ends on 31 December 2015. And the deadline for receipt of parts lasts until 14 Janua-ry 2016. All the students enrolled in any school of De-sign, Fine Arts, Architecture and Engineering-national or international as well as gra-duate students and master graduates and students in this course can participate in the competition.

As every year, the selected projects will be part of Cevi-sama international fair of ceramics, bath and natural stone, to be held in Valencia

Cevisama double call for designersThe Spanish fair opens two competitions for professional architects, interior decorators and students. The deadline for applications ends on 31 December

Cevisama is a showcase for ceramic tiles, bathroom and kitchen equipment, natural stone, raw materials and glazes.

Trans/hitos is an architec-tural and interior design ex-hibition associated with the world of ceramics. The aim is to present innovative uses.

The exhibition will also fea-ture various novel projects, such as those by the Spanish Ceramic Tile Studies Depart-ment, international univer-sities and the Open Habitat Platform developed by se-veral technology institutes. The show is promoted by the Cevisama organisation, with the support of Ascer, and co-ordinated by ITC.

Thus, Trans/Hitos will un-fold on Level 2 of the centre mall of the Valencia Interna-tional Trade Fair premises,

showcasing the wide-ranging applications of ceramics in architecture, urban develo-pment, interior decoration, the habitat, and design envi-ronments, among others.

Thanks to the contribution of the ITC Area for Design and Architecture, with the support of the Spanish Cera-mic Tile Manufacturers’ As-sociation and the promotion by Cevisama, the exhibition includes creations afforded by the latest technological advances, serve to house the projects and proposals put forward by architects, tech-nical architects, designers, and habitat professionals around the world. H

from 1 to 5 February as part of the great international meeting of architecture and interior design See you in Valencia. An appointment which also includes Habitat Valencia trade fair (with the best proposals of furniture, lighting and home textiles) and Fimma-Maderalia.

IN TRANS/HITOS 2016 Moreover, Cevisama have tendered a call for propo-sals to design an exhibition space as a part of the Trans/Hitos 2016, mainly within the groups of architects and technical architects, interior designers, landscapers and decorators.

As every year, the selected projects will be part of Cevisama international fair of ceramics and bath

The bathroom contest is convened under the theme “New technologies applied to the bathroom”

The winners in latest competitions by Cevisama Lab in February 2015. And, on the right, an original detail of Trans/Hitos.

A lways up to speed with the latest trends in both architecture and

interior design, Porcelanosa Grupo has just subjected its showroom in Albuixech (Valencia) to a complete and comprehensive refurbish-ment. Vicente Navarro’s Va-lencian studio was in charge of the renovation. Situated in one of the main accesses to the city, the Albuixech showroom is one of the most important showrooms for both architecture and inte-rior professionals.

The refurbished area, a space of 350 metres squared is to be used for sales and as a showroom, which bring together the latest designs and constructive solutio-ns by Porcelanosa’s eight firms. With regard to the showroom’s refurbishment, Vicente Navarro opted for the creation of a central po-int with its own personality, one which gets to show the wide range of products.

porcelAnosA renews its store in ValenciaThe company refurbishes its flagship store in Albuixech. The refurbished area, a space of 350 metres is to be used for sales and as a showroom

The ‘gourmet’ vehicle that moved through the streets of Paris.

In this way, with a diffe-rent structure and done with solid surface Krion, the cen-tral isle acts like a container for the latest news about the group’s brands, and at the same time bringing together the central pavilion through the pillars, beams and the compact mineral lattice by Porcelanosa Group, which has also been used in vario-us parts such as the facing, thanks to its versatility.

Furthermore, state-of-the-art floor tiles have been used, such as Natural Stone in lar-ge format, Linkfloor, Urbatek, Ston-ker and the ceramic par-quet Par-ker. In order to make the exhibition areas stand out, zenithal lighting has been chosen in the more cen-tral areas by means of using an energy-saving system.

Additionally, the studio in charge of the refurbish-ment has tried to integrate the structure with the rest of the space in the showroom, and an example of that can be seen in both the recep-

tion and technical areas for professionals, with a design similar to that of a boule-vard made up of slides of di-fferent products, appealing to those who prefer to wan-der around the showroom whilst discovering the very latest news about Porcelano-sa Group’s eight firms.

FOOD TRUCK IN PARISPorcelanosa has also laun-ched the Emotions kitchens by Gamadecor in order to make this technically supe-rior innovative collection be known through an original staging: a culinary roadshow along the streets of the Fren-ch city. During June 17th and 18th a see-through vehi-cle equipped with Emotions kitchen furniture, specially designed for that occasion, was driven along the streets of Paris in order to show all the functionalities the new Gamadecor kitchens have.

A chef was the person in charge of the preparation of different recipes, which were shown to the visitors live, and they were offered a delicious haute cuisine tasting as well. The starting point of this roadshow was the 45 rue du Bac Porcelanosa showroom and the 60 or so journalists gathered there were able to experience the quality of the materials and components that Emotions kitchens have to offer at first hand. H

The avant-garde image of the commercial store in Albuixech.

July 2015 11el Periódico del Azulejo design

Grespania, in Japan & united kinGdom

Grespania has developed in recent months a series of international presentations about the qualities of Cover-lam, its porcelain sheet of 3.5 and 5.6 millimeters thick, suitable for many architectu-ral and interior applications.

The Spanish manufactu-rer has recently held two informational meetings in Birmingham (UK) and Osaka (Japan). On the first day, more than 50 English profes-sionals learned the benefits Grespania slim surface, as well as the particular cha-racteristics and advantages in the field of rehabilitation of homes and businesses. It was during the Trade Day

‘Coverlam’ is a laminated porcelain tile 3 mm thick produced by mixing the natural raw materials.

organized by Grespania UK, A similar monograph was developed in Osaka.

Coverlam is a laminated porcelain tile 3 mm. thick produced by mixing the na-tural raw materials, ground together in the presence of water, compacted using a te-chnologically-advanced pres-sing system and then fired in a novel hybrid kiln (gas and electricity), which amongst other things enables major reductions to be made in CO2 emissions.

Furthermore, Coverlam is structurally reinforced by means of a glass fibre mesh 0.5 mm thick adhering to the back, endowing it with

optimal mechanical streng-th. It is made in pieces mea-suring 3 m x 1 m, which are rectified and available in a variety of shapes and sizes, made by dividing up the ini-tial piece using an automa-ted cutting system.

Coverlam is considerably easier to cut and handle and notably reduces the logistical costs of packing and trans-port. Coverlam is resistant to bending, UV light, attack by chemicals, wear, fire and frost. Coverlam is recycla-

ble and the manufacturing process achieves the highest degree of respect for the en-vironment. All these proper-ties make Coverlam by Gres-pania a unique, exceptional, innovative product for new architecture. H

design el Periódico del Azulejo July 201512

A fter a successful first run in 2014, TheSize, Spanish manufacturer of

Neolith, a sintered compact surface, announced its se-cond international competi-tion for architects, interior designers and students.

The competition is broken into three editions -- Europe, America (North and South America) and Worldwide -- with two competitions per edition: My Neolith Project America for professionals and Neolith New Talents for students.

All entries will be judged by a panel of notable pro-fessionals in architecture, interior design and construc-

seArching the best talentsTheSize announces second competition for highlighting creativity and innovation in design

Interiors 2016, a prestigious European interior design show located in Cologne, Germany. To submit pro-jects, professionals can send images to myneolithproject@thesize.es with the My Neolith Project America in the sub-ject line.

STUDENTSStudents, who wish to sub-mit projects for the Neolith New Talents competition, will be competing under the theme The Neolith Res-taurant of the Future de-signing an innovative res-taurant and kitchen space with Neolith as the primary surface.

Judges will make selectio-

Winners for both will be announced on December 15, 2015.

tion.In order to qualify for the

My Neolith Project America contest, professionals must have completed a residential or commercial remodeling project that utilizes Neolith in a creative way, and which highlights the product’s ver-satility through its use as a countertop, flooring, façade, wall cladding or as another unique application.

Architects and designers will be evaluated based on originality, creativity, tech-nical complexity, overall de-sign and environmental im-pact of the completed space.

The winner of this com-petition will win an all-in-clusive trip for two to Living

ns based on the originality and creativity of the propo-sal, as well as the unique ways Neolith is proposed for use.

The winner of this com-petition will receive an all-inclusive trip for two to the 2016 Kitchen and Bath In-dustry Show (KBIS), which is scheduled to be held in Las Vegas, NV. Conceptual projects can be sent to neo-

lith_newtalents@thesize.es with Neolith New Talents America in the subject line.

Professionals and students may enter their projects for consideration now through December 1, 2015. Winners for both will be announced on December 15, 2015. To learn more about the Neo-lith Design Competition or TheSize’s products, visit the website www.thesize.es. H

C eramic decorati-ve trends are in-creasingly going further: new for-

mats, exclusive details, new geometric combinations… Everything that makes them unique and able to inspire every room in our homes with personality and own style. Far from continuing with expected lines, flooring and wall ceramic tiles co-llections are committed to designs capable of taking center stage of the room that deviate from traditional.

Oversized geOmetricsSome rare pieces, beyond the typical square or rectan-gle format, offer the possibi-lity of combining the pieces together, playing with mix of various shades in order to create a three-dimensional effect. Optical illusions but with an elegant and timeless aesthetic.

sensOry ceramicsCeramics is no longer un-derstood as a simple canvas for static contemplation, but rather as a sensory ex-perience for the user thanks to changing parameters that

3D games and optical effects

are increasingly popular in the

Spanish industry

‘Marguerite’ collection, by Peronda Group / Museum, glazed polished porcelain tile in 44x44 cm. format.

UniqUe pieCes with expressive powerFar from continuing with conventional lines, Spanish ceramic tiles proposes designs capable of providing aesthetic beauty, functionality and advanced shapes

Above these lines, ‘Elements Gold’, created by Alea; and ‘Ephemeral Visions’, by Dune, an innovative collection that brings the user not just optical but also tactile sensations, enriching the experience of interaction between him or her and the ceramic product.

affects it; thus, the receive light, the position of the observer and / or the shades combination, shows as if ce-ramic pieces were made of different materials produ-cing optical illusions.

Using the folding tech-nique two different views appear depending on the di-rection from which the user approaches the workpiece, accordingly, the color, the texture, or even different parts of the piece will be per-ceived.

Porcelain floor tile ‘Titan Boomerang’, designed by Vives.

Luxury and timeLessness Of nObLe metaLs

The transfer of technology from other sectors makes possible to achieve special pieces such as metallic tiles obtained by the technique of physical vapor deposition (PVD) that gently incorpora-tes a layer of titanium nano-particles on the surface of the piece.

The result: materials with a high aesthetic value, but that combine great func-tionality and technological

advantages such as high re-sistance to abrasion and co-rrosion.

randOmness and dynamismDigital printing techniques have simplified the way to create hyper-realistic de-corations so it is difficult to find two pieces exactly alike. Decorative effects that can be achieved by ran-domly combining tiles with photographic images provi-de spaces an impressive per-sonality. H

July 2015 13el Periódico del azulejo design

T he 2015 Universal Exposition was in-augurated in Milan on 1 May, Labour

Day. This edition’s theme, Feeding the planet, has not pre-vented major international non-food companies from taking their place in this world event alongside the pavilions rich in typical food from all over the world.

Vanke, the Chinese re-sidential real estate giant, was only one of the many companies at Expo 2015 in Milan. A great company, for which a great architect, Da-niel Libeskind, has created a pavilion inspired by China’s tradition, philosophy, and history dotted with “mis-ty mountains, rivers, hills, and sinuous dragons” to use Libeskind’s words.

Alongside Vanke and Da-niel Libeskind, a third ele-

greaT dragon-inspired pavilion at milan

Vanke China and Daniel Libeskind create an impressive buildind at Universal Exposition

cut into two 60x60 units – do not end here. In fact, these slabs have a three-dimensio-nal fractal pattern and are the result of a sophisticated industrial procedure, which includes glazing and firing processes at 1250 °C, using carefully selected mixtures of clays, quartz and feldspar. Oxide saturated metallic gla-zes provide the ceramic sur-face with a dynamic colour-changing effect. The special colour was developed speci-fically for this project in the Casalgrande Padana colouri-meter laboratory.

Italian brand’s work has been instrumental in the completion of the Vanke Pa-vilion within the set deadli-nes (it was the first pavilion to be handed to Expo). A ma-jestic operation, especially considering the complexity of the processes involved.

After completing the fra-me and installing the steel bracing struts, the horizontal corrugated sheet metal ele-ments were fitted in, and the insulating core of the casing, made with mineralised wood fibre panels, was secured in place. Finally, a layer of sho-tcrete was applied on top of the support reinforcement.

The volume of the pavilion enables the installation of a metal substructure for an-choring the ceramic cladding developed by Libeskind and Casalgrande Padana. H Studio Libeskind worked with the structural engineers at Ramboll UK.

Designed by Daniel Libeskind, is covered in ruby red ceramic tiles.

The three-dimensional surface is coated with a metallic coloration.

ment has made it possible to create such a cutting-edge structure with an undenia-ble visual impact. We are referring to Casalgrande Padana’s Fractile porcelain stoneware slabs. These sla-bs, designed by Libeskind, feature a three-dimensional red décor, which provides a metallic effect.

The special features of the over 4200 slabs – manufactu-red in a 60x120 size and then

The ceramic panels create a pattern that is evocative of a dragon-like skin.

The original design exhibits a sinuous geometrical pattern.

design el Periódico del Azulejo July 201514

The pavilion is clad in more than 4,000 red metalized tiles that Libeskind designed with the Italian Casalgrande Padana

N atucer in its aim of taking advan-tage of all the posibilities of ce-

ramics, develop new avant-garde shapes inspired in geometry; circles, hexagons, rhombus, octagons...

Spanish manufacturer are currently working above all with regular and irregular hexagons, and Provençal ti-les to offer new options for flooring, typified by the new Boston range.

The new collection Boston reflects in each one of these pieces the perfect essence of quarry. A style with an indus-trial and urban mark jointed to an artisanal appearance extracted of the most pure tradition. People can find the added value of the series in

the heXaGONs are thesource of inspiration Geometric tiles by Natucer are presented in many formats, textures and finishes

five gloss reactive glazes and five matt glazes typify Natucer’s creative approach to the market.

Thus Natucer converts the decoration of spaces in a ca-tegory near of art, with con-temporary finishes able to seduce the most innovative ceramic prescribers and the most demanding customers.

Spanish brand has been able to combine the traditio-nal ceramic with the appli-cation of modern industrial and technological processes. Natucer has continued to make progress while never forgetting their origin and the natural beauty of the ceramics. In the picture, a colorful space located in Be-nissa (Alicante), created by designer Xavier Pastor. H

The Giro restaurant located in town of Benissa (Alicante), embellished with a Natucer hexagons. On the right, an outdoor ambient with rustic finishes and colorful geometric shapes by Spanish brand.

the care of the endings, the irregularity of the edges, the wear away of surface, in the great shade variation, and of course, in the variety of modular formats (11x22,5, 22,5x22,5, 22,5x45, hexago-nal 285,5x32,5, hexagonal

36x41,5, 36x36, that let the use in wall and floor tiles. The mean characteristic is the soft finishing touch and the easy clean in one R12 an-tislip surface.

Besides series Boston, Natu-cer adds 3D hexagons with

July 2015 15el Periódico del Azulejo design

The manufacturer reproduces the trendy finish on surfaces that replicate wood, marble, travertine, metal or clay pieces

El grupo de almacenes de materialesde construcción líder en España

La importancia de irun paso por delanteIr un paso por delante nos permite afrontar con garantías la hipercompetencia de grandessuperfícies y del cada día más presente e-commerce. Con Grup GAMMA vas un paso pordelante frente a tu competencia, porque tienes las mejores condiciones de compra-ventadel mercado, con más de 300 proveedores nacionales e internacionales a tu disposición.Con una Plataforma Logística de más de 20.000m2 que ofrece un servicio de entregassemanal de nuestras más de 10.000 referencias en tu almacén.

Vas un paso por delante cuando de forma exclusiva tienes acceso a las marcas propiasdel grupo en MODABAÑO, así como a los mejores productos y precios en cerámicas ymateriales de construcción.

Vas un paso por delante cuando ofreces a tus clientes la Guía de Baños, una publicaciónde más de 250 páginas con los mejores productos y los mejores precios, de nuestrasmarcas propias y de las marcas líderes del sector. También cuando les ofreces la GuíaConstrucción, la única publicación de sus características en el mercado. Una publicacióncon más de 200 páginas que incluye la mayoría de referencias de materiales y herramientaspara el profesional de la construcción ...O cuando ofreces nuestros especiales como la GuíaCalor, un monográ�co con todas las novedades en estufas, chimeneas, calefactores...Y muy pronto, nuevas publicaciones para ayudarte a poder impulsar tu negocio.

Vas un paso por delante cuando sabes que tienes a tu disponibilidad una web propiacon e-commerce gestionada desde nuestra central. Vendemos para ti.

Vas un paso por delante y te diferencia, poder contar con el asesoramiento y la asesoríapersonalizada de los mejores profesionales y especialistas a la hora de implementar tunegocio, desde el diseño y montaje de tu punto de venta hasta la selección del producto,así como la gestión del marketing y la comunicación de tu negocio.

Vamos un paso por delante para ayudarte a poder rentabilizar tu negocio.

Por eso Grup GAMMA es el grupo con más asociados de España.

Vamos por delante...

Más información de como pertenecer a Grup GAMMA en el telèfono 93 837 22 88 o en www.gamma.es

No te quedes atrás. Da un paso adelante...

I nternationalization is a key aspect within the Germans Boada Group and Rubi’s philosophy

on this results in a very sig-nificant international pre-sence. The process of inter-nationalization by Rubi has always been characterised by combining medium-term projects and long-term pro-jects. At the same time, the company has always tried to reconcile shares expansion in mature markets with sha-res in emerging markets.

For international long-term vision, Germans Boa-da has initiated a project to study different ways to improve it’s position in the Asian market. The macro-economic data shows that the potential of the Asian market is very important. Population, current and fu-ture growth and the rate of economic growth, combi-ned with consumption data in ceramic tiles, make Asia a very attractive market but highly complex.

CHINESE AND INDIAN MARKETRubi have launched an in-depth study of the major markets, which adds to the direct presence in the Chine-

rubI Is present In more than 130 countriesCompany exports of over 85% of its sales and has a consolidated turnover of 55 million euros

brands, both of which are leaders in their respective market segments, under the same umbrella.

The acquisition will allow the Germans Boada group to introduce new lines of busi-ness which will be developed under the Kanguro brand in various economic sectors.

The Germans Boada group, which manufactures tools for fitting ceramics under their trademark Rubi, has recently announced the acquisition of Kanguro, with a produc-tion plant in Alicante.

With the addition of this brand to its product por-tfolio, the Germans Boada group is strengthening its global leadership in the ma-nufacture and sale of tools, appliances and machinery for the construction sector, with a high level of specia-lisation in the cutting and application of ceramics.

The purchase of Kanguro by the group and the creation of a new company, Boada Kanguro S.L, will strengthen the international presence of the rubber construction pro-ducts manufactured by the company in Alicante. Rubi’s strong international pre-sence, with subsidiaries and

se market by the subsidiaries and sales office recently ope-ned in India. Rubi are still committed to consolidate it’s international position. With knowledge of the user, brand awareness and it’s ca-pacity for innovation and de-velopment of new products will be key in allowing the brand to suit markets as di-verse and complex.

In parallel, the success of the development strategy in Canada, Germans Boada has

All Rubi machinery includes an after-sales service and supply warranty through its specialized technical service network in Europe, USA and Latin America.

branches in Europe, Ameri-ca, Asia and Africa, will be used to roll out the range of rubber products in the main international markets.

Following the incorpo-ration of Kanguro, the Germans Boada group has announced its intention to increase investment in in-novation and internationa-lisation in the coming years both for the range of rubber products aimed at the cons-truction sector and for the other lines of business of the Alicante firm.

In undertaking this acqui-sition, a particularly high value was placed on the po-sitioning and reputation of the Kanguro brand as well as the complementary nature of its lines of business with the RUBI® product portfolio. The excellent commercial synergies envisaged and an-ticipated growth potential

were key to finalising this acquisition.

The Germans Boada Group is currently present in more than 130 countries; it has nine of its own subsi-diaries, eight branches and two production plants. With a workforce of close to 300 people, exports of over 85% of its total sales and a conso-lidated turnover of around 55 million euros, the group, through its trademark Rubi, is the international leader in tools for fitting ceramic pro-ducts.

Its solid growth in the last few years will undoubtedly be further strengthened in the near future by the in-corporation of Kanguro and its various lines of business, which range from construc-tion products to urban equi-pment, not forgetting its product ranges for agricultu-re and farming. H

led to the opening of a new subsidiary, Ruby Canada in Montreal.

PURCHASE OF KANGUROThe Germans Boada-Rubi group has recently purcha-sed Kanguro, which specia-lises in rubber products, to strengthen its international leadership in the construc-tion sector.

This operation will bring the Rubi and Kanguro

Jaime Saiz, Jaime Caballé, Daniel Pagés and Joan Boladeras of Germans Boada-Rubi, in the latest edition of Construmat.

Germans Boada has initiated a project to study different ways to improve its position in Asia

installation el Periódico del Azulejo July 201516

I n this article Fila ex-plains how to clean your wood-effect porce-lain tiles, one of today’s

most popular flooring mate-rials, which over the last ten years has seen an increasin-gly more refined evolution in the reproduction of the natural grain of wood.

It is in these very grain that dirt tends to stick and is often difficult to clean. To solve this problem, Fila has devised products to guaran-tee cleaning and protection against dirt for your floor in wood-effect porcelain tiles.

FILA DETERDEKThe first thing to do is make sure that the floor is really clean, with thorough remo-val of that at times almost invisible film that inevitably forms after laying of this kind of tile. It is therefo-re indispensable to use an acid detergent like Deterdek for the initial cleaning, the only product that eliminates all kinds of laying residues (glue, grouting, concrete,…) and guarantees correct ini-tial cleaning.

How to use? First of all, wet the floor with a little water, then pour a dilution of De-terdek and hot water (1 litre of product every 5 of water). Work on just a few metres at a time, wait 2-3 minutes and

Fila offers a complete range of certified products, devised for professional treatment specialists and also suitable, thanks to their effectiveness and ease of use, for end users.

HOW TO CLEAN WOOD EFFECT PORCELAIN TILESIn this article Fila Surface Care Solutions explains how to clean wood-effect porcelain tiles, one of today’s most popular flooring materials around the world

rub hard with a flat brush (or single-brush machine). Finally, mop up the residues with a cloth and complete by rinsing with plenty of water.

FILACLEANERFor daily cleaning of the floor, it is important to use a neutral detergent that does not leave any residue on the surface. For this reason, we recommend using FilaClea-ner, a delicate yet effective product, ideal for ordinary maintenance of floors in wood-effect porcelain tiles.

Normal detergents, on the other hand, often contain

Dilute 25 ml (three ca-pfuls) of FilaCleaner in 5 litres of water and clean the floor. FilaCleaner leaves no residues, does not require rinsing and can be used on any kind of surface.

FilaCleaner is the detergent recommended by over 200 manufacturers of porcelain and ceramic tiles and sto-ne, who endorse it in their catalogues for maintenance of their products. But that’s not all, Assoposa, the Italian association of companies of layers and installers of ce-ramic tiles, recommends Fi-laCleaner and the other FILA detergents because they are effective and respect both materials and grouting.

FILASTop DIRTAfter cleaning your wood-effect tiles, we recommend protecting them with Fi-laStop Dirt, a truly effective product that creates a ba-rrier against dirt and the-refore making everyday maintenance easier. FilaStop Dirt creates no surface film, it chemically binds to the material without altering its original appearance, it pre-vents dirt from becoming stuck in the fake grains of wood-effect porcelain tiles, it helps to stop water pooling and makes cleaning of the surface itself easier. H

Italian company Fila recommends some simple steps to ensure the beauty of ceramic finishes.

shine additives that deposit on the floor and over time form unsightly streaks and marks or, even worse, make the surface slightly sticky, therefore attracting dirt even more easily.

July 2015 17el periódico del Azulejo design

industry el Periódico del Azulejo July 201518

T he 2014 figures for the Italian ceramic industry were un-veiled at the Con-

findustria Ceramica 2015 Members’ Meeting held on 9 June this year.

In the year to 31 December 2014 there were 223 manu-facturers of ceramic tiles, sanitaryware, tableware and refractory materials opera-ting in Italy with 25,598 em-ployees and a total turnover of 5.687 billion euros, 75% of which was generated by exports.

The tile sector continued to account for the majority of turnover at 4.91 billion euros, while the other three segments generated a com-bined turnover of 773 mi-llion euros.

In 2014 the Italian tile industry consisted of 150 companies (6 fewer than in 2013) with 19,430 emplo-yees (1,107 fewer than in

iTalia grows and firsT fallfrom chinaItalian ceramic industry reports record tile exports in 2014 and total sales amounted to 394.6 million

Vittorio Borelli pointed out, this was due to the industry’s ability to further raise its average selling price, which now stands at 12.45 €/sq.m (2.6% up on 2013). Export turnover rose by 6.2% to 4.11 billion euros, with an avera-ge price of 13.1 €/sq.m (2.5% up on 2013).

This result more than com-pensated for the further fall in turnover in the domestic market (804 million euros, -6.1%), allowing the sector to close the year with a to-tal turnover of 4.91 billion euros (+4%).

The sector’s export share reached a record figure of 83.6% in value and 79.5% in volume.

As Borelli noted, the increa-se in average selling price is a direct result of companies’ efforts in the field of product innovation, which enables them to offer products with ever greater added value (to-

Asian countries are the main market for Chinese ceramics.

2013) and a total output of 381.7 million square meters (5% up on 2013).

Like the previous year, the sector’s sales exceeded production, allowing it to take a further step towards the gradual rebalancing of warehouse stock. Total sales amounted to 394.6 million sq.m (+1.3%). While the do-mestic market experienced a further downturn to 80.8 million sq.m (6.6% down on 2013), the export mar-kets continued to recover reaching 313.7 million sq.m (+3.6%).

Growth in value terms was even higher. As Chairman

day this means primarily lar-ge and very large sizes). It is no coincidence that 2014 set another record in terms of technological investments, which at 286.2 million euros absorbed almost 6% of the sector’s total turnover. This was a 27% increase on 2013 and the highest value since 2008. The trend is conti-nuing this year with invest-ments estimated at 250 mi-llion euros.

uninterruPted growthMeanwhile in 2014 China su-ffered its first setback in ex-ports, though is remaining well ahead of other ceramics tile exporter countries.

After 10 years of uninte-rrupted growth culminating in record exports of 1,095 mi-llion sq.m in 2013, volumes dropped by 2.9% last year to 1,063 million sq.m (a reduc-tion of 32 million sq.m).

The breakdown of Chinese

exports by large geographi-cal areas shows that sales increased only in Africa and Oceania (by 5.7% and 12.7%, respectively). China suffered a decline in exports to all other areas of the world, in-cluding Asia where they fell for the second year running (-2.6% in 2013 and -3% in 2014) to reach 552.6 million sq.m, 52% of total Chinese exports.

Sales also declined shar-ply in South America (99.8 million sq.m, -22.8%), largely due to the downturn in Bra-zil (-46%), while exports to North America remained vir-tually stable at 82.1 million sq.m (-0.8%) in spite of the fall in sales in the United Sta-tes (46.8 million sq.m,-2.8%).

As for Europe, Chinese ex-ports not only fell for the four-th year running in EU markets (24.5 million sq.m, -7.7%) but also suffered the first decline in non-EU Europe (22.1 mi-llion sq.m, -10.8%). H

The breakdown of Chinese exports by large geographical areas shows that

sales increased only in Africa and Oceania

E FI Cretaprint fina-lized in early June its official partici-pation in Ceramics

China, the most important fair in Asia for suppliers of machinery, inks and glazes for ceramic industries. The company has attended the event for the fifth time: the first two years came as Cre-taprint; and the last three, after the result of the acqui-sition by EFI, has attended with its current name.

In China, EFI Cretaprint has a permanent structure of more than 70 people in different cities. Furthermo-re, in Foshan has a team that provides comprehensive te-chnical support to the vario-us Chinese ceramic clusters.

In the recent edition of Ce-ramics China, in addition to presenting the new digital ceramic inkjet printers, the brand has completed the offer called EFI Ecosystem composed of its advanced pr-inters to the tile industry, its ceramic inks and the color management software. With this pack, Cretaprint EFI pro-vides an integral service for Spanish and international ceramic industry.

‘CRETAPRINT C4’Engineered with a new ink system and electronics, the Cretaprint C4 printer ensures highly accurate performance in all production conditions. It is designed for ease of use, lower maintenance costs and energy savings. The C4 is available with a larger selec-tion of print heads to match with your ink type or digital application, so you can pro-duce differentiated, innova-tive and unique products.

The new ink system allows a faster and easier refilling without spillage. Ink chan-ges are faster with easily and fully extractable ink tanks. This new system uses fewer heaters and no stirrers and

Efi crEtaprint, lEadEr in digital printing The company has participated in the fair Ceramics China, where it exhibitedits latest advances in printers, new inks and color management software

The EFI Cretaprint booth was filled with clients and visitors every day at Apromotional fair in China.

In Ceramics China has unveiled the latest model of inkjet printer, the ‘Cretaprint C4’.

printing bars. Bars are indi-vidual and can be pulled out if required, making all the components accessible for maintenance tasks. Bars se-paration has been optimized for a highly efficient steam and mist extraction, without compromising printing qua-lity. Vacuum bar height and jetting distance adjustments are now automated.

Individual electronics cards are fully protected for any printhead. Image uploads are faster and the user can modify settings on

the fly for small re-adjust-ments during production.

The C4 printer includes additional features, such as TAS (Tone Adjustment Sys-tem), linearization or ink consumption calculation. TAS is based on an intuitive interface that guides the user through the study process and application changes in tone or intensity to apply to a model. These features, availa-ble with all of Cretaprint ma-chines, enable adjustments or variations on existing mo-dels in the system without the use of additional soft-ware or extensive knowledge in color management.

Another advanced solu-tion is Fiery proServer, the first complete color management system for ceramic tile deco-ration. proServer produces the most accurate and con-sistent color quality for ce-ramic tile decoration and lo-wers your ink consumption, regardless of the production conditions. H

the tubing design makes the system anti-settling. The re-verse flow can be switched on simply by pressing a bu-tton on the display.

Futhermore, the new au-tomatic nozzle cleaning sys-

tem generates significantly fewer permanently missing nozzles, resulting in much longer print head life than in other printers.

The new compact, redu-ced size frame holds up to 8

July 2015 19el Periódico del Azulejo industry

The multinational provides an integral service for the ceramics industry, with

partners in countries such as Spain, Italy, Turkey, China and India

industry el Periódico del Azulejo July 201520

The project, headed by Spain, includes the participation of Castellón Town

Council, Ascer and the ITC

C erurbis is a Euro-pean project hea-ded in Spain by Castellón Town

Council, Ascer and the Ins-titute of Ceramic Technolo-gy (ITC). Its main aim is to promote and disseminate the use of ceramic materials in urban areas through jo-int initiatives by ceramic manufacturing clusters in southwest Europe (SUDOE), bringing sophistication to ceramic materials through the integration of high tech-nology.

At the same time, Cerur-bis aspires to create innova-tive products, methods and services with a high added value that can be immedia-tely transferred to the rest of the industrial fabric. These services combine competiti-ve intelligence studies with strategic analysis methods with a view to seeking effi-cient innovation, without overlooking user tastes and requirements and social and technological trends.

In late 2014, the initial results of the project were

new CeramiC materials for urban useCerurbis aspires to create innovative products, methods and services with a high added value

sumption, as well as having a visual appeal in keeping with the latest trends in ur-ban design.

1. Photocatalytic self-cle-aning ceramic materials, which prevent bacteria from building up in damp or wet urban areas.

2. Interactive ceramic applications, incorporating sensors, which can detect a human presence. That is, a control system integrated in the ceramic covering.

3. Translucent porcelain tile lighting systems, com-bining lighting with visual beauty.

4. Backlit urban paving: a lighting system integrated in the paving that is ideal for signing and safety. Suitable for transport centres, such as underground or railway sta-tions, where it can demarca-te safety boundaries; public spaces in general; ports and waterfront promenades etc.

5. Permeable ceramic pa-ving made of recycled mate-rial. This consists of porous ceramic paving that is air and water permeable, per-

Project Cerurbis has been funded by the european SUDOE.

shown in the form of 8 in-novative prototype ceramic products for use in urban de-sign. These high-tech proto-types were developed by the three countries participating in the European project.

The final goal is to improve people’s lives, thanks to the fact that, through R&D and innovation, urban solutions made of ceramic materials have been successfully deve-loped that are eco friendly, contribute to energy saving, and help to optimize con-

fect for creating continuous floor surfaces that can be walked on with a high capa-city for rain water drainage. By incorporating this paving in sustainable drainage sys-tems, also known as SUDS, better management of urban drainage is ensured.

Photoluminescent flooring

6. The photoluminescent flooring, made of a special glass that ensures durabili-ty, resistance and light for many hours and which can be used in urban areas for signing, decorative or in-formative purposes, among other applications.

7. Ceramic signing for areas and historical routes in urban envinroments. Placing these ceramic signs along routes as guides is a practical means of helping

people not to wander off them.

8. Luminescent ceramic materials for pedestrian crossings, used to replace the paint on conventional crossings and the line lea-ding up to them.

Cerurbis has been funded by the South West European Space Territorial Coopera-tion Programme (SUDOE) through co-funding for transnational projects from ERDF funds.

The project, headed by Spain, includes the partici-pation of Castellón Town Council, Ascer and the Insti-tute for Ceramic Technology (ITC) as local bodies, together with other collaborating bo-dies from the cities of Avei-ro (Portugal) and Limoges (France), all located in the SUDOE area. H

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T he countdown has started with the presentation of the Technical Commit-

tee, charged with watching over the quality and innova-tion of the submitted work.

The presentation event, which brought together nu-merous representatives from the ceramic and related sec-tors, took place on the 3rd of June at the Castellón Official College of Industrial Engi-neers. Over 50 internationa-lly recognised personalities from the ceramic industry and related sectors, as well as from the field of research, sit on the Technical Com-mittee charged with evalua-ting the level of quality and innovation of the work sub-mitted for the 14th Qualicer Congress in Castellon.

The Qualicer Technical Committee is made up of an extensive team of exper-ts, with a multidisciplina-ry character, from over 10 countries, recruited after intense contact through vi-sits to the major trade shows and international forums of the sector.

The committee members mostly come from the ce-ramic industry and related sectors, such as the machi-nery, glaze, or frit branches, belong to prestigious tech-nology institutes, or conduct

panel debates of the greatest interest. Block A will include a panel debate on the globa-lisation of ceramic quality. The already confirmed panel members are Zeynep Bodur Okyay, Kale Group President and CEO; John Turner Jr, Dal-Tile President; Vittorio Borelli, Fincibec CEO and Chairman of Confindustria Ceramica; and Fernando Roig, Chairman of the Pame-sa Group.

Block B will include a pa-nel debate on ceramic tile and construction. The first confirmed panel member is Svend Hovmand, Chairman

The presentation event, which brought together numerous representatives from the ceramic sector, took place on June at the Castellón Official College of Industrial Engineers.

a key evenT for ceramics researchQualicer 2016, the global forum for ceramic tile, presented in June its Technical Committee, with over 50 internationally recognised personalities

their activities in a university or academic environment.

The Qualicer Technical Committee will evaluate over one hundred submis-sions from 15 countries. The papers and posters selected by the Qualicer Technical Committee will be presen-ted by their authors during the meeting, and they will be published and handed out to attendees at the begin-ning of the Congress.

PANEL DEBATESIn addition to oral presenta-tions and posters, Qualicer also schedules lectures and

of ISO Technical Committee ISO TC 189 and Chairman Emeritus at Crossville. The panel debate will be chaired by Bart Bettiga, Executive Director of the National Tile Contractors’ Association.

Block C will feature a lec-ture on ceramic tile produc-tion and a day devoted to di-gital decoration, presented by Vicente Sanz, Director of the Instituto Universitario de Tecnología Cerámica. It will include a panel debate, Materials and Printheads, with panel members from top companies, chaired by José Cabedo, Chief Operating Officer Surface Products, En-deka Ceramics.

There will also be a panel debate, Machines and Tile Ma-nufacturers, confirmed panel members being José Vicente Tomás, Kerajet Chairman, and Máximo Dolz, Technical Director of Grespania.

EVOLUTIONQualicer was born as a mo-dest forum for debate on tile as a product; it became a world congress on ceramic tile quality, and later not only addressed the quality of the process, the product, and tile installation, but also the quality of every element involved in the complex net-work of the ceramic business world. H

industry el Periódico del Azulejo July 201522

In the next event in Castellón will participate technology industry leaders and major manufacturers international groups

A n evolving cradle, i.e. a cradle that can adapt to a baby’s growth; a fibre

bench made by the folding method; a display stand made with ceramics for a shoe sto-re; and ceramic claddings for teaching centre façades were the main projects involved in the pilot trials conducted at ITC in the European SInnDe-sign project, whose main aim is to foster sustainable inno-vation through design.

The projects will be pre-sented in a Demo Workshop at the Castellón Chamber of

innovAtion in SinnDeSignprojectTo foster sustainable research through design The event, organised by the Spanish project partners ITC,

Prospektiker, Cefire and the Castellón Chamber of Commerce,

Commerce on 29 May. The event will also be featuring the success stories of other companies from the SInnDe-sign network in this field. The companies involved are RO-OFECO (polymer roofing tile manufacturer) and OKOTION (manufacturer of products for healthy living environments and ergonomic furniture). The latest trends in habitat sustainability will also be set out. The workshop will end with a general carpet session aimed at defining courses of work and joint cooperation strategies.

The event, organised by the Spanish project partners ITC, the company Prospektiker, CEFIRE (Centre for training, innovation, and educational resources), and the Castellón Chamber of Commerce, is one of several being held by these organisations in the Eu-ropean SInnDesign project.

With a view to facilitating matters for companies see-king to design and launch products in the Design for Sustainability or Design for All context, the Spanish pro-ject partners will be dissemi-nating training materials and

innovative tools developed in the project, for Vocational Training students and compa-nies manufacturing habitat products (in the construction, furniture, and textile sphere), wishing to implement Design for Sustainability.

In addition to the above or-ganisations, the SinnDesign network includes several universities and training and research centres from Den-mark, Austria and Portugal. These are all working toge-ther in SInnDESIGN, funded by the European Union Life-long Learning Programme. H

The aim is to develop training materials and tools for the habitat and building materials

It is expected that SInnDesign contributes to European Union’s competitiveness

July 2015 23el Periódico del Azulejo industry