Ayush

©Hindustan Unilever Limited. This presentation belongs to Hindustan Unilever Network (HULN-2012) and is meant for internal training purpose only.

AyushActive Health Workshop


1. I pack my child’s favourite wafers & cream biscuits instead of fresh fruits in the tiffin.

2. I have a cup of tea/coffee with a few biscuits or toast daily instead of hot breakfast (thepla or poha or eggs).

Unmotivated

1. When eating outside I choose idlis over vadas, clear soups overcream soups, tandoori roti over butter roti.

2. Avoid eating processed foods & include moreof fresh foods.

Disciplined

1. Vulnerable to promises of quick fixes.

2. Often confused about what to eat in order to stay healthy.

Struggler

Which of these best describes you?


Examples:

• Choose foods just because they taste good.

• Does not want to hear about healthy eating & lifestyle changes.

Examples:

• Includes plenty of colourful exotic vegetables & fruits in their shopping basket.

• Chooses foods & beverages because they contain desirable nutritional qualities. For example: High fibre, low fat, rich in omega 3 fatty acids.

Examples:

• Switches between healthy foods and easy, fast foods.

• Primary reason for choosing healthy foods is to lose weight.

Unmotivated Disciplined Struggler


What makes us unmotivated or a struggler?

Lack of time

Sedentary lifestyle but too much of

mental stress

Multitasking

Erratic sleeping & eating patterns

Exposure to pollutants

Eating fast & junk foods

Alcohol consumption &

smoking

CurrentLifestyle


Name : Jaya Shetty

Age : 28 yrs

Employment : Executive in a Call Centre

Lifestyle:

Works on a night shift

• Foods eaten in cafeteria are burger, frankie, sandwich, coke and occasionally dal & rice.

• Dinner usually after the shift at 5 am.

Recent events in life:

• Sudden rise in weight,blood pressure, cholesterol.

• Advised strict diet & medication.

• According to WHO by 2015 there will be 100 % rise in deaths due to cardiac ailments.

• Approximately 4 people die of heart attack every minute.

• In the last decade India may be the only country in the world now where young individuals in the age of 30 & 40 years are having heart attacks.

Case 1


Name : Anil Malhotra

Age : 36 yrs

Employment : Consultant with a leading cosmetic company

Lifestyle:

• Travels 3 days a week for training.

• Eats meals at local hotels at irregular hours.

• Tremendous sales pressure.


• Health check-up reveals diabetes.

• Advised strict diet & medication.

• WHO estimates that in the next decade every fifth diabetic in the world will be an Indian.

• 50 % of people with diabetes die of cardiovascular ailments.

• 10-20% of people with diabetes die of kidney failure.

Case 2


Name : Renu Mehta

Age : 38 yrs

Employment : Housewife

Lifestyle:

• Irregular meal pattern.

• Skips breakfast due to lack of time & household chores.

• Nibbles on farsan & chaat in the evening.


• Diagnosed for obesity & warned of osteoarthritis.

• Advised strict diet & physical exercise.

• NHFS survey reveals that at least 30 million people in India are obese and 20 % school children are obese or overweight.

• 60 million people may die of chronic illness in the next decade.

Case 3


How many Shetty’s, Malhotra’s &Mehta’s do we know in our lives????


Where is the Solution?

• Include 30-40 mins exercise daily to maintain the ideal body weight

• Get adequate sleep

• Drink adequate water

• Eat it balanced diet including all food groups(eg. Indian thali)

• Maintain meal timings & do not skip meals

• Include plenty of plant food daily in the diet

• Include food rich in phytonutrients & micronutrients on a daily basis


Phytonutrients

“Add colour to your diet & add years to your life”

• Nutrients derived from plants

• Present in colourful fruits & green leafy vegetables

• Are powerful antioxidants, protect body’s cells from free radical damage

• Protects our immune system & helps fight against ill health due to poor diet, ageing, toxins, stress & environmental pollutants

• Protects us from diseases like cancer, heart disease, hypertension & diabetes


PhytonutrientsDr. Srinath Reddy, Professor of Cardiology AIIMS

• WHO recommends 5 servings (400-500 gms) of fruits & vegetables intake daily for everyone to reduce the risk of lifestyle diseases.

Due to our current lifestyle we are unable to include phytonutrients in our diet as per the RDA

• Due to lack of time it becomes inconvenient.

• Poor quality of fruits & vegetables available.

• Inflation causing increase in cost of foods.

• Use of harmful pesticides & hazardous chemicals .

We are thus unable to consume the recommended amounts of fresh fruits & vegetables

• Is there a solution? Yes! AYURVEDA


Ayurveda

.

• It is a combination of science and philosophy, dealing equally with the physical, mental, psychological and spiritual aspects necessary for holistic health.

• Aim of Ayurveda is prevention of illness, preservation of life and healing of the sick.

• Most ancient 5000-year- old complete medical system & healthcare we know today with an impressive record of safety & efficacy.

• Ayurveda and its relation to Indian philosophy is derived from Vedas.

• Can be used safely along with conventional therapies.


Ayurveda

• Ayurveda heals the body, treats the actual cause for which the disease has occurred and also helps prevent illnesses.

• It emphasises on improvement in quality of life.

• It is convenient, time saving & cost effective as compared to other treatments.

• Uses pure and natural indigenous herbs for treatment.


• Lever Ayush Therapy – exclusive range of Health & Personal Care Products.

• Combination of the eternal truth of Ayurveda and the proof of performance through Modern Science.

• Lever Ayush Therapy range comes with some of the nature’s healing secrets discovered by Ayurveda almost 5000 years ago and endorsed by Arya Vaidya Pharmacy, one of the India’s most reputed houses of Ayurveda .

• Created by Hindustan Unilever Ltd., India’s leading FMCG Company.

Ayush Truth of Ayurveda,Proof of Science


POSHAK

RASAYANA

PANCH

RASAYANA

SHUDDH

AMLASHUDDH

LASUN

RAKSHAK

RASAYANA

DEEPAN

RASAYANA

SHUDDH

SHUNTHISHUDDH

KARELA

Ayush Products


• International Unilever Quality & Safety

• Modern food processing technology with specially designed, controlled & carefully monitored process of manufacturing

• Safety by SEAC

• Clinically Proven & tested products

• Convenient Dosage Form :Free flowing powder & capsules

Safety & Quality


Safety & Quality

• All of the raw materials & finished products are tested for heavy metals & pesticide content. Govt. of India has made mandatory heavy metal testing of ayurvedic products only for export. But, Lever Ayush Therapy follows strict guidelines for all its products for domestic market too.

• Raw materials & finished products are tested for microbiological contamination & are microbe free when packed.

• Raw materials used in the Lever Ayush Therapy products are standardised to their active content. This ensures optimum efficacy of the product throughout its shelf life.

• Lever Ayush Therapy products are manufactured as per quality pharma standards with good manufacturing practices (GMP).


Rasayana

• According to Ayurveda, regular intake of rasayana promotes longevity, memory, intellect, freedom from disease, youth, good complexion, strength, immunity and skin lustre.

• Thus, it helps an individual to lead energetic life.

• Research has proved that herbs with rasayana property are antioxidant & adaptogenic.

• Thus, it raises the general performance capacity during stress situations.

• It eradicates ailments & keeps them away.

• Promotes & prolongs lifespan.


Rakshak Rasayana


• Unable to eat a balanced diet daily, hence not meeting the daily nutrient requirements.

• Erratic eating pattern, crash dieting, adulteration of foods.

• Consumption of junk food, foods high in fat.

• Compensate for the losses of nutrients in cooking.

• Leafy vegetables grown in unhygienic conditions may cause infections due to contaminated soil & water.

• Fear of eating raw fruits & vegetables as they are sprayed with harmful chemicals & pesticides for longer shelf life.

• Skipping meals due to busy work schedule.

Rakshak Rasayana isrecommended when…


This may lead to…

• Deficiency of vital vitamins & minerals in the body

• Causing weakness, lack of energy, lethargy

• Early fatigue, unable to perform daily chores

• Reduced performance at work

• Easily prone to infections due to poor immune system


NEW• Contains dietary ingredients with Ayurvedic benefits

that are rich in phytonutrients & micronutrients

• Low fat, low calorie, tasty Lemon flavoured drink

DIFFERENT• Made from safe dietary ingredients such as spinach,

carrot, amla, apple and orange with Ayurvedic benefits

• Contains no artificial colours

BETTER• Sugar free product and therefore, it can also be given

to those suffering from diabetes as well as those wanting to lose weight

Ayush Rakshak Rasayana


Ayush Rakshak Rasayana provides high concentration of zinc & iron than the leading

MLM brand in the market

Ayush Rakshak Rasayana

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• Mix 1 tbsp (7.5 gms) in a glass cold / warm water (200 ml) every morning & evening

• Tasty tip: Sprinkle a dash of lime, sweeten with honey or spice it up with jeera

Dosage


Panch Rasayana


Cluster of Lifestyle diseases

• When any three of the five measures are true for you, then you are suffering from Syndrome X

• Fasting Plasma Glucose : 110 mg/dl or more

• Waist size (men) : more than 40 inches

Waist Size (women) : more than 35 inches

• HDL cholesterol (men) : less than 40 mg/dl

HDL cholesterol (women) : less than 50 mg/dl

• Triglycerides : 150 mg/dl or more

• Blood pressure : 130/85 or more


• Causes could be lifestyle related, genetic or medical

• Condition characterised by high blood sugar levels

• Can lead to long term complications of heart, kidneys, nerves, eyes

• Causes: faulty diet, sedentary lifestyle, genetics, social & cultural factors, emotional factors, hormonal imbalance

• Condition in which there is accumulation of excess fat in body

• May reduce life expectancy by leading to health risks like Hypertension, Stroke, Atherosclerosis

• Blood pressure rises when nervous, excited, taking excessive salt in the diet or stressed

• Hypertension or high blood pressure is termed as a silent killer

• When blood pressure rises,it can lead to stroke, heart attack, kidney disorders

Diabetes Obesity Hypertension


Management

• Follow a balanced diet

• Foods rich in phytonutrients

• Exercise regularly for 30-40 minutes

• Practice yoga or meditation to relieve stress

• Behaviour modification:


Ayush Panch Rasayana

NEW

• Lever Ayush Therapy Panch Rasayana is made from Px+TM- a unique blend of natural ingredients, that can help reduce the risk of Syndrome X and even cancer

DIFFERENT

• Ingredients of Px+TM contain the following phytonutrients in their natural form

• Alpha & beta carotenoids: may help reduce the risk of heart disease, carotenoids may also help in reducing risk of diabetes and cancer

• Lutein : May help reduce the risk of Atherosclerosis

• Quercetin : May help reduce the risk of diabetes, cardiovascular disease and especiallybreast cancer



• Naringenin & Hesperitin : May help reduce the risk of strokes

• Kaempferol : May help reduce the risk of ischaemic heart disease Gluten free product, hence safe to use for all especially for people with wheat allergy

BETTER

• Tamper evident multilayered packaging preventing adulteration & safeguarding the natural goodness, nutrition & bioavailability of the formulation



Ayush Panch Rasayana provides highest concentration of zinc & iron along with phytonutrients than the leading

MLM brand in the market

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• Add one tablespoon (approx. 7.5 g) in a glass, add a little water to make a paste, slowly add a glass of water (approx. 200 ml) and mix well. Stir to dissolve the contents completely

• Recommended to be taken twice a day

Dosage


Poshak Rasayana


Challenges Children face• No time to eat well or play due to a busy day with list of

activities

• Pressure to excel in studies & participate in many extracurricular activities

• Exposure to virtual world resulting in avoiding outdoor games

Challenges Parents face• Child is fussy eater, do not like green leafy vegetables

• Child faces excessive competition in academics & sports

• Child often misses school due to sickness

• Child cannot concentrate


NEW• Micronutrient enriched, specially designed formulation, for

promoting mental and physical development in children• Meets 1/3rd RDA of micronutrients, critical for physical and

mental development (when taken twice daily)

DIFFERENT• Provides all the essential nutrients to ensure optimal growth

& development• Tasty chocolaty nutritive drink for children

BETTER• Ensures the intake of leafy vegetables & fruits for fussy kids• Convenient and can be taken anytime, anywhere to ensure

that the growing child's nutrition demands are met

Ayush Poshak Rasayana


Ayush Poshak Rasayana

Ayush Poshak Rasayana is specially designed as per WHO recommendation keeping in mind the specific needs of the growing children to provide high

concentration of zinc, iron & carotenoids in comparison to a leading retail brand

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• 2 tablespoons in a glass of cold/hot milk in the morning and evening

• Taken twice a day as recommended, it meets 1/3rd RDA requirement of iron, zinc, calcium and carotenoids

Dosage


Growing Needs!Junior Essentials

with Essential Nutrients along withIron & Zinc for Preschool Children


Junior EssentialsNEWFlavoured Ayurvedic nourishment for pre-school children with goodness of vitamins, minerals & carotenoids.

DIFFERENT• Junior Essentials contains micronutrient Zinc which is

essential for proper physical development and growth, development of brain which affects their emotion, behaviour, and learning capabilities, building immunity, wound healing, sense of taste and normal appetite.

• Natural source of Vitamin C helps in absorbing iron

BETTER• Its available in a delicious choco-vanilla flavor• Contains micronutrients and carotenoids essential for

growing children


Analysis of actives

Junior Essentials At Its Best

• Zinc

• Iron

• Carotenoids


NaturolactBanana Flavoured Ayurvedic

nourishment for mothers


NEWLever Ayush Naturolact provides nutritional

requirements to increase and support baby’s growth

and development, as well as the mother’s metabolism

and tissue development specific to reproduction.

DIFFERENTLever Ayush Naturolact contains shatavari that is

known to improve lactation and promote

nourishment. Ayurveda recommends shatavari for

maintaining maternal health for help in facilitating

• Lactation in lactating mothers

• Strength and nourishment

BETTERLever Ayush Naturolact also contains Lauham which is

known to benefit in anemia.

Naturolact


Naturolact with the goodness of Shatavari is also enriched with essential micronutrients

like Iron & carotenoids when compared with leading retail brand.

Naturolact


ashvamaxEnriched with Ashvagandhawhich helps maintain Men's Health


ashvamaxNEW• Modern research has proved the efficacy of ashvagandha in

improving the levels of serum testosterone.• ashvagandha improves seminal plasma levels of antioxidant

enzymes and vitamins A,C & E, with correction of fructose levels.

• ashvamax contains ashvagandha which according to ayurveda is essential for nourishing the shukra in men

DIFFERENTThe unique formulation in the form Ayurvedic health drink for Men to help prevent the ill – effects of low testosterone levels.

BETTERashvamax also contains Zinc which has been proved by modern research in playing an important role in improving serum testosterone levels


Ashvagandha content is higher in ashwamax compared with leading retail brand & it is also enriched with essential nutrients like zinc, Iron &

carotenoids

ashvamax


Shuddh Amla


Our bodies are ageing faster than we are:

• Physical ageing (due to decreased immunity, long working hours, sleep deprivation, etc)

• Mental ageing (due to added stress levels)

• Lifestyle habits are hastening the process

Ageing leads to:

• Susceptibility to diseases

• Increasing fatigue and tiredness

Ageing


NEW

• Amla has been proven by Modern Science to have powerful, antioxidant properties which destroys these harmful free radicals which attack our normal cells, causing tissue damage and ageing

• Ayurveda gives Amla the status of a Rasayana which promotes strength, immunity, youth, longevity, memory, intellect and vitality

DIFFERENT

• It helps to meet the daily vitamin C requirement

• It is uniquely formulated to mask the sharp sour taste of Amla, while retaining its natural goodness

Shuddh Amla


BETTER

• Just 2 capsules per day provides the benefit of eating one Amla (approx 15 g of fruit) everyday

• Obtained from 100% vegetarian sources

• Free of harmful levels of heavy metals, pesticides and microbe contamination when packed

Shuddh Amla


Superiority of Shuddh Amla

Ayush Shuddh Amla is formulated from fresh Amla fruit juice powder which provides the goodness and efficacy from all the active principles of Amla in a holistic manner. The water extract or the synthetic source will

not provide the optimum efficacy as compared to fresh fruit juice powder

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Dosage

• 1-2 capsules daily


Shuddh Lasun


Heart Disease

• Risk factors for heart disease include smoking, high BP, high cholesterol, diabetes, hereditary and obesity

• According to WHO India will have 60% of the heart patients in the world by 2012


NEW

• Ayurveda recommends regular intake of Lasun (garlic) for a healthy heart

• Modern Science has proven that, consuming Lasun can reduce the risk of heart disease

DIFFERENT

• Contains authentic Ayurvedic concentrate juice powder of fresh Allium sativum which is standardised to ensure consistent levels of quality in every capsule

• Uniquely formulated to mask the pungent taste and smell of garlic, while retaining its natural goodness

Shuddh Lasun


BETTER

• 3 capsules of Ayush Shuddh Lasun are designed to give you the benefits of eating one large clove of Lasun

• Induction sealing on the bottle lip provides four layered protection from microbial contamination

Shuddh Lasun


Ayush Shuddh Lasun is formulated from fresh Allium Sativum juice powder which provides the goodness and efficacy from all the active principles of

garlic in a holistic manner. The water extract will not provide the optimum efficacy as compared to fresh Allium Sativum juice powder

Superiority of Ayush Shuddh Lasun

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• 1 capsule 3 times a day after every meal for minimum three months

• Caution: Avoid when taking blood thinning medication

Dosage


Shuddh Karela


Diabetes

• Causes could be lifestyle related, genetic or medical

• WHO estimates that in the future every fourth diabetic person in the world will be an Indian

• Disease characterised by high blood sugar

• Complications of diabetes may affect eyes, teeth & gums, heart, kidney, sex organs, blood vessels, nerve and feet


NEW

• Ayurveda recommends Karela for lifestyle related diseases like diabetes, by balancing aggravated kapha in the body

• Karela has been proven by modern science to help reduce high blood sugar levels

DIFFERENT

• It contains an authentic Ayurvedic extract Momordica charantia that is standardised to ensure consistent levels of quality in every capsule

• Uniquely formulated to mask the bitter taste of Karela while retaining its natural goodness

Shuddh Karela


BETTER

• Each capsule contains extract of Momordica charantia derived from 30g of fresh Karela

• Tamper evident packaging guaranteeing the purity & freshness of the product

Shuddh Karela


Ayush Shuddh Karela

BenefitsAyush

ShuddhKarela

Leading Brand A

Leading Brand B

1 cap = 30g of fresh fruit √ × ×

Regulates digestion √ × ×

Capsule √ √ ×

Actives Standardised √ Not Known Not Known

Dose1

capsule a day

1 capsule twice daily

1 spoonful of granules twice

daily


• 1 capsule a day after breakfast

Dosage


Shuddh Shunthi


Arthritis

• Arthritis literally means joint inflammation

• These are diseases characterised by inflammation (signs include redness or heat, swelling and symptoms such as pain) and loss of function of one or more connecting or supporting structures of the body

• These diseases especially affect joints, tendons, ligaments, bones and muscles

• Common signs and symptoms are pain, swelling and stiffness

• Disease often experienced by middle aged & elderly persons


NEW

• Relief from joint pains due to chronic diseases such as arthritis & age-related wear and tear of the joint tissue

• According to Ayurveda, Shunthi helps to eliminate ama (a toxic resultant of undigested food) that settles in joints causing pain & restricted movements. Thus treating the root cause of joint pains

DIFFERENT

• Ayurveda also recommends Shunthi for:

– Reducing recurrence of cough and cold

– Improving appetite

– Enhancing digestion

Shuddh Shunthi


BETTER

• Each capsule contains standardised Ayurvedic extract derived from 2g of pure Zingiber officinale which is standardised to ensure consistent levels of quality in every capsule

Shuddh Shunthi


Shuddh Shunthi

BenefitsAyush Shuddh

ShunthiLeading Retail

Brand A

Derived from 2g of raw Zingiber officinale √ ×

Ama eliminating activity √ ×

Fights cough & cold √ ×

Essential phytonutrients √ ×

Anti-arthritic √ ×

Anti-inflammatory √ ×

Actives Standardised √ Not Known

Digestive √ √


• 1 capsule a day, to be taken with a glass of water after breakfast

Dosage


Yes, It’s Possible!with Ayush StresMukti

TM


NEW• Ayush StresMukti contains herbs that not only calm your

nerves, but also help you tolerate everyday stress better

• Helps to restore balance in your body

DIFFERENT• Ashvagandha is found to be a potential preventive or

therapeutic drug for stress induced disorders• Ashvagandha exihibites an antidepressant effect & also

works as a mood stabilizer• Also contains Brahmi which improves memory• Brahmi has the potential to possibly allow the brain to

be prepared to act under adverse conditions such as stress.

Ayush StresMuktiTM


BETTER• It has been clinically evaluated that these herbs

improve mental functions and also produce a moderate degree of tranquility of mind

• Ayurveda recommends these herbs which are medhya for improving cognitive functions.

Ayush StresMuktiTM


Ayush Slymm


Obesity & AyurvedaIn Ayurveda Medoroga is obesity, and it is caused by

- avyayama (lack of exercise)

- sleshma ahara sevana (intake of diet)

- sneha (oily/fatty foods)

• Obesity is best treated by the use of vatahara, kaphahara & medohara herbs.

• Ayush Slymm formulated extensively as per Ayurvedic principles and herbs which are vatahara, kaphahara and medohara help fight obesity.

Ayush Slymm


Ingredient StoryNEWPippali is a bioavailability enhancer. Pippali augments digestive fire & rejuvenator, improves rasa

DIFFERENTGuggul is Rasayan, which maintains healthy cholesterol balance & works well in fat metabolism, Guggul clears the channels of the body ( as per ayurvedic term) and thus helps in reducing weight. It scrapes out the fat tissue and does not allow the formation of excessive fat, mucus and sweat. It augments digestive fire & is a rejuvenator.

BETTERTriphala helps in digestion.

Ayush Slymm


Slymm Protocol1 capsule twice daily half n hour before meals with 1 cup warm water for 75days.

Diet & Physical Exercise: Do’s1) To take normal diet with increased amount of salad (green

vegetable) & soup.2) To do half an hour of exercise/brisk walking daily.

Don’ts1) Avoid fatty diet i.e. fried foods, junk foods etc.2) Cold drinks, ice creams, chocolates, curds, sweets etc.3) Sleeping in the afternoon after lunch to be strictly avoided. 4) Excessive Tea/ Coffee with sugar

Ayush Slymm


Ayush Deepan Rasayana


Ayurveda & Agni

• Ayurveda believes that an imbalanced Agni (biological fire) is the root cause of most diseases

• As per Ayurveda, when Agni (biological fire) functions properly, one lives a long healthy life. If it is deranged, one becomes sick, when it gets non-functional, the condition is life threatening

• The Agni (biological fire) helps to digest the food which is consumed, much like the fire of a stove that cooks the food kept on it


• Drinking about 3-4 glasses of water in a day?

• Missing a meal frequently (at least once a week)?

• Eating at irregular times frequently (2-3 times a week)?

• Eating spicy (chilly) food regularly?

• Eating fried / junk food like samosas, pakoras, chips, french fries, pizzas, burgers frequently (2-3 times a week)?

• Including at least 5 servings of fruits and vegetables in your diet everyday?

Do you find yourself ?

Then… Ayush Deepan Rasayanais the Answer!


NEW

• Helps balance Agni (biological fire)

• Significantly improves digestive health in just 3 days

• A balanced Agni bestows one with better immunity, longevity, glowing & healthy complexion, vitality, high energy & efficient metabolism

DIFFERENT

• It contains a consistent measure of combination of herbs and essential phytonutrients in each capsule

BETTER

• No foul smell or bitter taste

• It provides an Ayurvedic way to balance your Agni (biological fire)



The efficacy of the product was tested at a Research Centre in Mumbai. It was observed that there was a significant relief in the symptom strain

during passage of stools within just 3 days of consuming Ayush Deepan Rasayana


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Dosage

• Customised Dose

Mild Imbalance : 1 capsule once a day for 1 month, with warm water

Severe Imbalance : 1 capsule twice a day for 7 days and thereafter 1 capsule every night for next15 days, with warm water


AyushPersonal Care &Relief Workshop


Your 1st thoughts on Personal Care..

• Personal hygiene

• Looking good & confident

• Personality enhancement

• Feeling fresh & active


Popular shampoos contain toxic chemicals linked to nerve damageTuesday, January 11, 2005by Mike Adams, the Health RangerEditor of NaturalNews.com

Researchers at the National Institutes of Health have found a correlation between an ingredient found in shampoos and nervous system damage. The experiments were conducted with the brain cells of rats and they show that contact with this ingredient called methylisothiazoline, or MIT, causes neurological damage. Researchers are concerned that exposure to this chemical by pregnant women could put their foetus at risk for abnormal brain development. In other people, exposure could also be a factor in the development of Alzheimer's disease and other nervous system disorders.

These findings were presented on December 5 at the American Society of Cell Biology Annual Meeting.http://www.naturalnews.com/003210_personal_care_products_shampoos.html#ixzz1I4nyY3Xi

http://www.naturalnews.com/003210_personal_care_products_shampoos.html










Make a Conscious Choice. It helps improve both internal and external health

Personal Care Product must haves:

1. No harmful chemicals

2. No side effects


Personal Care involves taking care of…

Health

HairBody

Skin

PersonalCare


HairVitalisation


Hair: A mirror to your internal health

No matter what type of hair you have, be it straight, curly, long, short, oily, dry, thin or thick, you want your hair to look good & manageable.


Structure of our Hair Hair Strand


Effects of Environmental Factors,Hair Treatments;

(Colouring, Perming, Straightening…)

Healthy Damaged


Hair Problems may include…

Some hair - raising facts

• By age 35, 40% of Indian men and 35% of Indian women have significant hair problems

• Lots of people with hair loss develops psychological problemssuch as inferiority complex , low self & depression

• Men at a genetic disadvantage with hair problems being four times being more common in men as compared to women

• Balding now getting at youngsters with 250% increase in the last 5 years in the age group of 16 to 25 years

• Dandruff

• Premature greying

• Dry hair & scalp

• Hair loss

• Split ends

• Hair breakage

• Scalp infections

• Itching

• Scaling


Hair Care Regime

1. Nourishment : Oiling hair before shampooing for nourishment & for better conditioning results.

2. Shampooing : To remove dirt, dead skin cells, hair styling products.

3. Conditioning : Will make your hair moisturised, add shine & makes it is easier to untangle.


Lever Ayush TherapyHair Poshak Oil


NEWA unique combination of Ayurvedicingredients like Amla, Til Ka Tel,Rosemary & Neem

DIFFERENTReduces hair fall in 3 weeks

BETTERDual benefit – nourishes hair &anti-dandruff


Key ingredients

Amlastrengthens hair

Neem protectsfrom Germs

Rosemary worksas Anti-dandruff

Til oil nourishes hair


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Hair PoshakBi-Phase Oil


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NEW

Glycerin

• Helps to return moisture back to dry scalp

Panthenol• Strengthens and repairs hair – thus suited for chemically

treated hair.• Coats and binds to the hair follicles.• Makes hair appear shiny because of its reputed ability to

"seal" the surface of the hair. • Moisturizes hair, resulting in softer hair that's easy to

comb.

Hair Poshak Bi-Phase Oil


Nourish

DIFFERENT• Rosemary Oil: Regular use of rosemary oil helps in

stimulating follicles, slows down premature hair loss and graying of hair. Regular massage of scalp with rosemary oil nourishes the scalp and removes dandruff.

• Amla Oil: Strengthens hair at the root, stimulates hair growth and restores dark pigmentation to gray hair.

• Til Oil: Sesame oil helps in strengthening hair shafts and roots by nourishing them

• Neem Oil: Helps reducing dandruff• Coconut Oil: Is the best natural nutrition for hair.



Repair

BETTERIt also contains:• Light Liquid Paraffin - On hair and other parts

include prevention of brittleness, breaking, and drying.

• Vitamin E Acetate - It contains valuable antioxidants that help to keep the immune system up and improves circulation to all parts of the body, including the scalp.




GUIDANCE FOR USE• Shake the bottle well before use so that both the phases

combine to form a homogenous mix. The result is a light oil that absorbs easily and is relatively less sticky as compared to other products in the market.

• Make partitions and rub oil in each partition. Make as many partitions of hair as you can. Rub oil in each partition. Lightly rub the oil in the roots of hair. This will help improve blood circulation and make hair strong and beautiful.

• Avoid washing hair immediately after oiling. For best results let the oil stay for one day on hair. This will help in the oil soaking in the scalp better.



BhringamalakadiTailam


NEWA classical preparation made by the authentic method of Taila Pak Vidhi (method of processing medicated oils) described in the GranthaSahasrayoga Tailaprakarana.

DIFFERENTPrevents premature greying, darkens hair & promotes hair growth.

BETTERProven by Modern Science - significantly higher percentage of specific ingredients present compared to other well known brands.


Amla juicestrengthens hair

Til oilnourishes hair

Bhringaraj darkens hair

Yashtimadhumoisturises hair

Cow milk makes hair soft & silky

Key ingredients


0

20

40

60

80

100

AYUSHMkt 1

Mkt 2

Rela

tive %

of

au

then

tic v

ola

tile

s

Brand

Composition of volatiles inBhringamlakadi Tailam by GC MS*


Lever Ayush TherapyKeyur Poshak Shampoo


NEW

A unique Ayurvedic formulation with Triplebenefits

1. Nourishing

2. Strengthening

3. Conditioning

DIFFERENT

Rich in lather & enchanting fragrance

BETTER

It not only conditions deeply but strengthens hair to make it silky,smooth & bouncy and shiny.


Amlaki makeshair soft & silky

Keshraj providesshine & nourishes

Madhuk strengthenshair

Madayantikacools & relaxes

Key ingredients


Total Combing Time

Ayush 43.2

Brand A 52.8

Brand B 57.5

Brand C 60.6

Brand D 63.1

Hair Breakage (mg/10 gm)

Ayush 3.6

Brand A 10.5

Brand B 14.5

Brand C 12.6

Brand D 18.1


Lever Ayush TherapyDandruff Naashak

Shampoo


NEWA unique Ayurvedic formulation with Triplebenefits

1. Anti-Dandruff

2. Cleansing

3. Strengthening

DIFFERENT

Rich in lather & enchanting fragrance

BETTER

Along with anti-dandruff properties, it protects hair from germs


Amlastrengthens hair

Henna gives healthy shine

Rosemary worksas Anti-dandruff

Shikakai cleanses & conditions

Neem protectsfrom germs

Key ingredients


0

5

10

15

20

25

Brand ABrand B

Brand CBrand D Ayush

Brand EBrand F

3.27

8.97

6.29

15.38

21.89

14.86

9.68

% improvement of dandruff

grade

Brands

% of improvement of dandruff grade as compared to baseline grade on day 7


Skin Rejuvenation


Ayush Suvarna Poshak Cream


NEW

A unique Ayurvedic formulation with following benefits

1. Lightens skin and enhances complexion

2. Smoothens wrinkles

3. Reduces freckles and blemishes

4. Imparts lustre and glow

DIFFERENT

BETTER

Dual Benefit : Lightens skin & smoothens wrinkles

Its smooth and creamy application leaves your skin feeling soft, cool & glowing with health.


Key ingredients

Rasayani lightens skin, smoothens wrinkles, reduces blemishes

Tirit enhances complexion

Suman Taila moisturises& softens

Chandradhyuti imparts lustre & glow

Grihakanya protects & heals the skin

Raktangcools the skin


Volar and Dorsal- Significant diff in both the formulations at week 6, 8 over week 2 at p<0.05


Pain-free Living


Lever Ayush TherapyHeadache Naashak Roll On


NEWA unique Ayurvedic formulation eases headache within 15 minutes of application.

DIFFERENT

BETTER

Attributes as compared to other brands: Pleasant smell, easy to apply, smooth feel after application, doesn't cause skin irritation as compared to other brands

1. It works on two kinds of headaches.- Primary headaches like migraine, tension. - Secondary headaches like sinus.

2. Functional disability is also reduced significantly within 30 minutes.


Key ingredients

Gandhapura telreduces pain & inflammation

Hareechaha Tel

Nilgiri reduces pain

Kapur strong antiseptic & decongestant

Pudina ka phool : Counter irritant &

local analgesicLavang ka

tel actsas rube facient


The efficacy of the product tested in Lokmanya Tilak hospital, Sion, Mumbai. It is observed that significant reduction in severity of headache

after application of Ayush Headache Naashak Roll-On was observed in just 15 minutes.


Lever Ayush Therapy Pain Naashak Cream


NEW

DIFFERENT

BETTER

Ayush Pain Naashak Cream is an effective analgesic cream with high physician acceptance, patient tolerability and likeability.

Ayush Pain Naashak Cream relieves pain- Sprains & Strains & even in case of- Osteoarthritis.

Attributes as compared to other brands: Pleasant smell, does not leave any red/white patches, easy to apply, smooth feel after application, doesn't cause skin irritation as compared to other brands.


Key ingredients

Gandhapura telreduces pain & inflammation

Pudina ka satva :Analgesic &

Counter Irritant

Lavang ka satva : Counter Irritant


The study was conducted at King Edward Medical (KEM) Hospital, Parel, Mumbai in 2001.The efficacy of the product tested for people

suffering from sprain & strain

In case of sprains & strains Ayush Pain Naashak Cream effectively relieves pain,

tenderness and swelling.


In case of OsteoarthritisAyush Pain Naashak Cream effectively relieves pain,

tenderness and swelling.

The efficacy of product tested in case of people suffering from osteoarthritis.


Lever Ayush Therapy Narayana Tailam


NEW

DIFFERENT

BETTER

Provides relief from muscle and joint pains even in case of osteoarthritis.

A classical preparation made by the authentic method of TailaPak Vidhi (method of processing medicated oils) described in the Grantha Bhaishajya Ratnavali.

Proven by Modern Science - Significantly higher percentage of specific ingredients present compared to other well known brands.

More than 28 traditionally formulated authentic herbs work on your affected area.


Taila Pak Vidhi method(A process of making medicated oils)

Lever Ayush Therapy Narayana Tailam from the GranthaBhaishjya Ratnavali is made from Sesame oil and 28 herbs like Shatavari, Dashamool, Bala, Ashwagandha.

Medicated oils are prepared by prolonged cooking of sesame oil with pasty mass of herbs and decoction of herbs in presence of large quantity of water. This complicated process takes few days to complete.

Lever Ayush Therapy has followed this complicated process for efficacy enhancement & thus made it convenient for you.


Those who think that they have no time for healthy

eating will sooner or later have to find

time for illnessBusy But Healthy

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