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INTRODUCTION MUTUALFUND:- A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested in capital market instruments such as shares, debenture and other securities. Mutual funds are money-managing institutions set up to professionally invest the money pooled in from the public. These schemes are managed by Asset Management Companies (AMC), which are sponsored by different financial institutions or companies. Each unit of these schemes reflects the share of investor in the respective fund and its appreciation is judged by the Net Asset Value (NAV) of the scheme. The Securities and Exchange Board of India (Mutual Funds) Regulations 1993 defines mutual funds as “a fund established in the form of a trust by a sponsor, to raise monies by the trustees through in the sales of units t o the public under one or more schemes‚ for investing in security in accordance with these regulation” MUTUAL FUNDS – CONCEPT :- A mutual fund is an entity that pools the money of many investors its unit-holders to invest in different securities.

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INTRODUCTIONMUTUALFUND:-A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested in capital market instruments such as shares, debenture and other securities. Mutual funds are money-managing institutions set up to professionally invest the money pooled in from the public. These schemes are managed by Asset Management Companies (AMC), which are sponsored by different financial institutions or companies. Each unit of these schemes reflects the share of investor in the respective fund and its appreciation is judged by the Net Asset Value (NAV) of the scheme.

The Securities and Exchange Board of India (Mutual Funds) Regulations 1993 defines mutual funds as a fund established in the form of a trust by a sponsor, to raise monies by the trustees through in the sales of units t o the public under one or more schemes for investing in security in accordance with these regulation

Mutual Funds Concept:-A mutual fund is an entity that pools the money of many investors its unit-holders to invest in different securities. Investments may be in shares, debt securities, money market securities or a combination of these. Those securities are professionally managed on behalf of the unit-holders, and each investor holds a pro-rata share of the portfolio i.e. entitled to any profits when the securities are sold, but subject to any losses in value as well.

MUTUAL FUND STRUCTURE:-

The SEBI(Mutual Funds) Regulations 1993 define a mutual fund (MF) as a fund established in the form of a trust by a sponsor to raise monies by the Trustees through the sale of units to the public under one or more schemes for investing in securities in accordance with these regulations.

These regulations have since been replaced by the SEBI (Mutual Funds) Regulations, 1996. The structure indicated by the new regulations is indicated as under.

A mutual fund comprises four separate entities, namely sponsor, mutual fund trust, AMC and custodian. The sponsor establishes the mutual fund and gets it registered with SEBI.

The mutual fund needs to be constituted in the form of a trust and the instrument of the trust should be in the form of a deed registered under the provisions of the Indian Registration Act, 1908.

The sponsor is required to contribute at least 40% of the minimum net worth (Rs.10 crores) of the asset management company. The board of trustees manages the MF and the sponsor executes the trust deeds in favour of the trustees. It is the job of the MF trustees to see that schemes floated and managed by the AMC appointed by the trustees are in accordance with the trust deed and SEBI guidelines.

THEORETICAL FRAMEWORK

Why should we measure fund performance?An investor needs to understand the basis of appropriate performance measurement for the fund and acquire the basic knowledge of different measures of evaluating the performance of a fund. This will help him to measures the performance of his fund and take right decisionsAn advisor will be able to know how to measure and evaluate the funds performance compare them and offer proper advice to an investor

RISK FACTORS OF INVESTING IN A MUTUAL FUND SCHEME:-The risk factor of investing in a mutual fund can be categorized in to two as follows:1. Standard risk factors1. Scheme specific risk factors

1. Standard risk factors:-The standard risk factors are the one, which are common for any kind of mutual fund scheme. They are uniformly applicable for any mutual fund scheme. The following are few of the standard risk factors:

Mutual funds and securities investments are subject to market risks and there is no assurance or guarantee that the objective of the mutual fund will be achieved. As with any investment in securities, the Net Asset Value (NAV) of the units issued under the scheme can go up or down depending on the factors and forces affecting the capital/debt markets. Past performance of the sponsors the asset management company/mutual fund does not indicate the future performance of the scheme of the mutual fund. Abcd mutual fund is the name of the scheme and in any manner does not indicate either the quality of the scheme or its future prospects and returns. The sponsor is not responsible or liable for any loss resulting from the operation of the scheme beyond the initial contribution of Rs 1,00,000/- made by it towards setting up the fund. There is no guarantee or assurance on the frequency or quantum of dividends although there is every intention to declare dividends in dividend plan. Investors in the schemes are not being offered any guaranteed / assured returns.

2. Scheme specific risk factors:-Scheme specific risk factors are those factors, which are applicable to a particular scheme it might arise because of a specific nature of the scheme.

Trading volumes and settlements periods may restrict in equity and debt investments. Investments in debt are subject to price, credit and interest rate risk. The NAV of the scheme may be affected inter alia, by changes in the market conditions, interest rates trading volumes settlement periods and transfer procedures. The liquidity of the schemes investments may be inherently restricted by trading volumes settlement periods and transfer procedures. In the event of an inordinately large number of redemption request or of a restructuring of the schemes investment portfolio, these periods may become significant. Please read the sections of this offer document entitled special considerations and Right to limit redemptions

What is risk in mutual funds investment?Risk can be understood in mutual fund investment in two ways: The investor expects a certain percentage of return from the fund. Their known as market risk.Common measures of risk of a mutual fund investmentCommon measures are as follows: Standard deviation Beta

Standard deviation:-Standard deviation is a measure of total risk of a fund. In other words it measures the volatility of returns of a fund it indicates the tendency of the funds NAV to rise and fall in a short period it measure the extent to which the NAV fluctuates as compared to the average returns during a period a fund that has a consistent four year return of 3% , for example would have a mean or a average, of 3% this SD for this fund would than be zero because the fund returns in any given year does not differ from its four year mean of 3% on the other hand a fund that in each of the last four years returned 5%,17%, 2% and 30% will have a mean return of 11% the fund will also exhibit a high SD because each year the return of the fund differs from the mean return this fund is therefore more risky because it fluctuates widely between negative and positive returns with in a short period.

A higher standard deviation means that the returns of the fund have been more volatile than a fund having low standard deviation in other words high standard deviation mean high risk.

Beta:-Beta determines the volatility or risk of a fund in comparison to that of its index or benchmark fund with a beta very close to 1 means the fund performance closely matches the index or bench mark a beta greater than 1 indicates greater volatility than the overall market a beta less than 1 indicates less volatility than the bench mark.

METHODS OF RISK MEASUREMENTIn the risk measurement mainly three points are there:1. Subjective estimates1. Standard deviation1. Co- efficient of variation1. Sharpe ratio

1. Subjective estimates:-Some times as a rule of thumb qualitative rather than quantitative, estimates may be made as measures of risks expressions such as low, moderate, or high risk may be used in different situations when variability of returns will not be wide it may be called low level of risk when forecast returns are liable to say widely it may represent high level and variability of returns is likely to be a moderate nature, the investment may be said to involve moderate risk only this method of risk evaluation has its own limitations

2.. Standard deviation:-This represents the variability of forecast returns when such returns approximate a normal probability distribution. Standard deviation is generally regards as one of the best measures of variability or dispersion because it has certain desirable properties the greater the value of standard deviation the greater would be the risk and vice versa.Standard Deviation is a measure of how much the actual performance of a fund over a period of time deviates from the average performance.

Since Standard Deviation is a measure of risk, a low Standard Deviation is good. = variance = E (X-Bar)2 pi (Or) = (X-Bar)2 / N

3. Co- efficient of variation:-Cv is relative measure of dispersion which measures the risk per unit of return it is calculated as the standard deviation divided by the expected return Cv = r/R bar

4. Sharpe Ratio:-The Sharpe Ratio of a fund measures whether the returns that a fund delivered were commensurate with the kind of volatility it exhibited. This ratio looks at both, returns and risk, and delivers a single measure that is proportional to the risk adjusted returns.

MEASURING OF RETURNThe return should be calculated in two types:a) Historical returnb) Expected rate of return

a) Historical return:-The following formula can be used to calculate the historical returnR = [C+ (PE- PB)] / PB

where R = total return over the period C = cash payment received during the period PE = ending price of the investment PB = beginning price

b) Expected rate of return:-The following formula can be used to calculate the expected rate of returnE(R) = E Ri Pi I=1

where E(R) = expected return from stockRi = retrurn from stock under statePi = probability that the state occursN = number of possible state of the world

Percentage change in NAV method:-As the name suggests, in this method only change in the NAV over a period is calculated and expressed.

The following formula can be used to calculate the return under this method:(Absolute change in NAV/NAV at the beginning)* 100

Example:- NAV of a scheme of 1st Jan 2006 is Rs.12 NAV of the scheme on 30th June 2006 is Rs.15 The return rupee is closing = NAV- initial NAV = 15 - 12 = 3 Therefore percentage return = absolute change in NAV / initial NAV*100 = 3/12*100 = 25% In percentage change in NAV method some advantages and disadvantages.Advantage:-1) It is very simple to use.2) Quite useful and easy to calculate returns for growth option investors.

Disadvantage:-1) Does not given an indication of long term returns2) May not provide returns on compounded basis3) It does not consider dividend their for cannot be used to calculate returns of investors who have chosen the dividend payout and the dividend reinvestment option.

Simple total return method:In this method both dividend and change in NAV is added to get the returns of the investor. In other words:

Absolute returns = dividend + change in NAVReturns = returns /initial NAV * 100 Example:- NAV of a scheme of 1 Jan 2006 is Rs.12 Scheme gives a dividend of 10% (mutual fund always taken as Rs.10)The return in rupee is= dividend + change in NAV= 1 + 3 = 4

Therefore percentage return = absolute change in NAV/initial NAV *100 = 4/12 * 100 = 33.33%

There fore, annualized returns = absolute returns/number of months*12 = 33.33% / 6*12 = 66.67%

Return on investment method or ROI method:In this method it is assumed that the dividend is again re invested in the same scheme at the dividend NAV and the return are calculated accordinglyRecall that after dividend is announcd by a mutual fund scheme its NAV is reduced by the amount of dividend and dividend distribution tax if any. This reduced NAV is known as Return ( absolute ) = final value of investment opening value of investmentWhere, final value of investment = final units* closing NAVWhere final units = initial units + new units obtained on reinvestmentWhere new units received on reinvestment = dividend/ex dividend NAV

Compounded annual growth rate (CAGR) :

This can be calculated by using the following formulaCAGR= [(A/P)1/n]-1Where A= Final amountP= Initial amountN= period in yearsex- dividend NAV or post dividend NAV.

SEBI REGULATIONS REGARDING CALCULATION AND PUBLICATION OF RETURNS BY MUTUAL FUND:In order to ensure uniformity and comparability across funds, SEBI has stipulated some norms for return data that is published by mutual funds. These are:

Only standard methods of computing returns can be used by mutual funds, these include measures like annual dividend on face value annual yield on purchase price, and annual compounded rate of return. For return of periods less than a year returns can be shown only on absolute basis the returns can not be annualized. However a liquid fund can annualize returns provided the returns are not misleading. For returns of periods more than year CAGR has to be used Return calculations for funds with payouts should assume that dividends are reinvested at the ex-dividend NAV Every mutual fund should highlight CAGR for the past 1,3 and 5 years of the scheme or since inception, which ever is lower Classification of markets:-Markets can be classified based on the turnover 1) Large Cap =Market capitalization above 10000 crores2) Mid Cap =between 1500-10000 crores3) Small Cap =below 1500 croresNet Asset Value:-The net asset value is the actual value of a share or unit on any business day. It is computed as follows: NAV = (Market value of the funds investment + Receivable + Accrued income Liabilities Accrued expenses) / Number of share or Units outstandingINDUSTRY PROFILE

Mutual Funds:-A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested in capital market instruments such as shares, debenture and other securities.

Mutual funds industry:-The origin of mutual fund industry in India is with the introduction of the concept of mutual fund by UTI in the year 1963. Though the growth was slow, but it accelerated from the year 1987 when non-UTI players entered the industry. In the past decade, Indian mutual fund industry had seen dramatic improvements, both quality wise as well as quantity wise. Before, the monopoly of the market had seen an ending phase; the Assets under Management (AUM) was Rs. 67bn. The private sector entry to the fund family raised the AUM to Rs. 470 bn in March 1993 and till April 2004; it reached the height of 1,540bn.

The AUM of the Indian Mutual Funds Industry into comparison, the total of it is less than the deposits of SBI alone, constitute less than 11% of the total deposits held by the Indian banking industry.

The main reason of its poor growth is that the mutual fund industry in India is new in the country. Large sections of Indian investors are yet to be intellectuated with the concept. Hence, it is the prime responsibility of all mutual fund companies, to market the product correctly abreast of selling. The mutual fund industry can be broadly put into four phases according to the development of the sector. Each phase is briefly described as under.

FIRST PHASE 1968:-Unit Trust of India (UTI) was established on 1963 by an Act of Parliament. It was set up by the Reserve Bank of India and functioned under the Regulatory and administrative control of the Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial Development Bank of India (IDBI) took over the regulatory and administrative control in place of RBI. The first scheme launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had Rs.6,700 cores of assets under management.

SECOND-PHASE 1987-1993:-Entry of non-UTI mutual funds. SBI Mutual Fund was the first followed by Can bank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC in 1989 and GIC in 1990. The end of 1993 marked Rs.47, 004 as assets under management.

THIRD PHASE 1993-2000:-With the entry of private sector funds in 1993, a new era started in the Indian mutual fund industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the year in which the first Mutual Fund Regulations came into being, under which all mutual funds, except UTI were to be registered and governed. The erstwhile Kothari Pioneer (nowmerged with Franklin Templeton) was the first private sector mutual fund registered in July 1993.

The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and revised Mutual Fund Regulations in 1996. The industry now functions under the SEBI (Mutual Fund) Regulations 1996.

The number of mutual fund houses went on increasing, with many foreign mutual funds setting up funds in India and also the industry has witnessed several mergers and acquisitions. As at the end of January 2003, there were 33 mutual funds with total assets of Rs. 1, 21,805 cores. The Unit Trust of India with Rs.44, 541 cores of assets under management was way ahead of Other mutual funds

Fourth Phase since February 2003:-This phase had bitter experience for UTI. It was bifurcated into two separate entities. One is the Specified Undertaking of the Unit Trust of India with AUM of Rs.29, 835 crores (as on January 2003). The Specified Undertaking of Unit Trust of India, functioning under an administrator and under the rules framed by Government of India and does not come under the purview of the Mutual Fund Regulations.

The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is registered with SEBI and functions under the Mutual Fund Regulations. With the bifurcation of the erstwhile UTI which had in March 2000 more than Rs.76, 000 crores of AUM and with the setting up of a UTI Mutual Fund, conforming to the SEBI Mutual Fund Regulations, and with recent mergers taking place among different private sector funds, the mutual fund industry has entered its current phase of consolidation and growth. As at the end of September, 2004, there were 29 funds, which manage assets of Rs.153108 crores under 421 schemes.

On the Growth Track:-

CATEGORYWISE GROWTH OF MUTUAL FUND AUMs

CategoryMarch 2004March 2005March 2006March 2007March 2008

Income funds47,56462,52447,60560,278119,322

Growth funds9,88723,61336,71192,867113,386

Balanced funds3,1414,0804,8677,4939,110

Liquid/money market funds13,73441,70454,06861,50072,006

Gilt funds3,9106,0264,5763,1352,257

Elss funds1,2281,6691,7276,58910,211

Total79,464139,616149,554231,862326,388

Future of Mutual Funds in India:-By March 2010, Indian mutual fund industry reached Rs 6,26,388 crore. It is estimated that by 2010 March-end, the total assets of all scheduled commercial banks should be Rs 40,90,000 crore.The annual composite rate of growth is expected 13.4% during the rest of the decade. In the last 5 years we have seen annual growth rate of 9%. According to the current growth rate, by year 2010, mutual fund assets will be double.

ORGANISATION OF MUTUAL FUND:-All mutual funds comprise four constituents Sponsors, Trustees, Asset Management Company (AMC) and Custodians.

Sponsors:-The sponsors initiate the idea to set up a mutual fund. It could be a registered company, scheduled bank or financial institution. A sponsor has to satisfy certain conditions, such as capital, record (at least five years operation in financial services), de-fault free dealings and general reputation of fairness. The sponsors appoint the Trustee, AMC and Custodian. Once the AMC is formed, the sponsor is just a stakeholder.

Trust/ Board of Trustees:-Trustees hold a fiduciary responsibility towards unit holders by protecting their interests. Trustees float and market schemes, and secure necessary approvals. They check if the AMCs investments are within well-defined limits, whether the funds assets are protected, and also ensure that unit holders get their due returns. They also review any due diligence by the AMC. For major decisions concerning the fund, they have to take the unit holders consent. They submit reports every six months to SEBI; investors get an annual report. Trustees are paid annually out of the funds assets 0.5 percent of the weekly net asset value.Fund Managers/ AMC:-They are the ones who manage money of the investors. An AMC takes decisions, compensates investors through dividends, maintains proper accounting and information for pricing of units, calculates the NAV, and provides information on listed schemes. It also exercises due diligence on investments, and submits quarterly reports to the trustees. A funds AMC can neither act for any other fund nor undertake any business other than asset management. Its net worth should not fall below Rs. 10 crore. And, its fee should not exceed 1.25 percent if collections are below Rs. 100 crore and 1 percent if collections are above Rs. 100 crore. SEBI can pull up an AMC if it deviates from its prescribed role.Custodian:-Often an independent organization, it takes custody of securities and other assets of mutual fund. Its responsibilities include receipt and delivery of securities, collecting income-distributing dividends, safekeeping of the units and segregating assets and settlementsbetween schemes. Their charges range between 0.15-0.2 percent of the net value of the holding. Custodians can service more than one fund.

MUTUAL FUNDS STRUCTURE

SEBI (Securities and Exchange Board of India):-

In the year 1992, Securities and exchange Board of India (SEBI) Act was passed. The objectives of SEBI are to protect the interest of investors in securities and to promote the development of and to regulate the securities market.

Sponsor:- Sponsor is the person who acting alone or in combination with another body corporate establishes a mutual fund. Sponsor must contribute at least 40% of the net worth of the Investment Managed and meet the eligibility criteria prescribed under the Securities and Exchange Board of India (Mutual Funds) Regulations, 1996.

Trustee:-The Mutual Fund is constituted as a trust in accordance with the provisions of the Indian Trusts Act, 1882 by the Sponsor. The trust deed is registered under the Indian Registration Act, 1908. The main responsibility of the Trustee is to safeguard the interest of the unit holders and inter alia ensure that the AMC functions in the interest of investors and in accordance with the Securities and Exchange Board of India (Mutual Funds) Regulations, 1996.

Asset Management Company (AMC):-The AMC is appointed by the Trustee as the Investment Manager of the Mutual Fund. The AMC is required to be approved by the Securities and Exchange Board of India (SEBI) to act as an asset management company of the Mutual Fund. The AMC must have a net worth of at least 10 crore at all times.

Register and Transfer Agent:-The AMC if so authorized by the Trust Deed appoints the Registrar and Transfer Agent to the Mutual Fund. The Registrar processes the application form, redemption requests and dispatches account statements to the unit holders. The Registrar and Transfer agent also handles communications with investors and updates investor records.

SCHEMES AND COMPANIESMUTUAL FUNDS SCHEMES:-Types of Schemes:

Investment objectives:Schemes can be classified by way of their stated investment objective such as Growth Fund, Balanced Fund, and Income Fund etc.

Equity oriented Schemes:These schemes, also commonly called Growth Schemes, seek to invest a majority of their funds in equities and a small portion in money market instruments. Such schemes have the potential to deliver superior returns over the long term. The NAV prices of equity fund fluctuates with market value of the underlying stock which are influenced by external factors such as social, political as well as economic. Reliance Growth Fund, Reliance Index Fund are examples of equity schemes.

General Purpose:-The investment objectives of general-purpose equity schemes do not restrict them to invest in specific industries or sectors. They thus have a diversified portfolio of companies across a large spectrum of industries. While they are exposed to equity price risks, diversified general-purpose equity funds seek to reduce the sector or stock specific risks through diversification. They mainly have market risk exposure. Reliance Growth Fund is a general-purpose equity scheme.

Sector Specific:-These schemes restrict their investing to one or more pre-defined sectors, e.g. technology sector. Since they depend upon the performance of select sectors only, these schemes are inherently more risky than general-purpose schemes. They are suited for informed investors who wish to take a view and risk on the concerned sector.

Debt Based Schemes:-These schemes, also commonly called Income Schemes, invest in debt securities such as corporate bonds, debentures and government securities. The prices of these schemes tend to be more stable compared with equity schemes and most of the returns to the investors are generated through dividends or steady capital appreciation. These schemes are ideal for conservative investors or those not in a position to take higher equity risks, such as retired individuals. However, as compared to the money market schemes they do have a higher price fluctuation risk and compared to a Gilt fund they have a higher credit risk.

Income schemes:-These schemes invest in money markets, bonds and debentures of corporates with medium and long-term maturities. These schemes primarily target current income instead of capital appreciation. They therefore distribute a substantial part of their distributable surplus to the investor by way of dividend distribution. Reliance Income Fund, Reliance Short Term Plan and Reliance Fixed Investment Plans are examples of bond schemes.

Liquid Income Schemes:-Similar to the Income scheme but with a shorter maturity than Income schemes. An example of this scheme is the Reliance Liquid Fund.

Money Market Schemes:-These schemes invest in short term instruments such as commercial paper (CP), certificates of deposit (CD), treasury bills (T-Bill) and overnight money (Call). The schemes are the least volatile of all the types of schemes because of their investments in money market instrument with short-term maturities. These schemes have become popular with institutional investors and high net worth individuals having short-term surplus funds.

Gilt Funds:-This scheme primarily invests in Government Debt. Hence the investor usually does not have to worry about credit risk since Government Debt is generally credit risk free. Reliance Gilt Fund is an example of such a scheme.

Hybrid Schemes:-These schemes are commonly known as balanced schemes. These schemes invest in both equities as well as debt. Reliance Balanced Fund is examples of hybrid schemes.

Special Schemes:Index Schemes:-The primary purpose of an Index is to serve as a measure of the performance of the market as a whole, or a specific sector of the market. An Index also serves as a relevant benchmark to evaluate the performance of mutual funds. Some investors are interested in investing in the market in general rather than investing in any specific fund. Such investors are happy to receive the returns posted by the markets. Index Funds are launched and managed for such investors. An example to such a fund is the Reliance Index Fund.

Tax Savings Schemes:-

Investors (individuals and Hindu Undivided Families (HUFs)) are being encouraged to invest in equity markets through Equity Linked Savings Scheme (ELSS) by offering them a tax rebate. Units purchased cannot be assigned / transferred/ pledged / redeemed / switched out until completion of 3 years from the date of allotment of the respective Units.

The Scheme is subject to Securities & Exchange Board of India (Mutual Funds) Regulations, 1996 and the notifications issued by the Ministry of Finance (Department of Economic Affairs), Government of India regarding ELSS.Subject to such conditions and limitations, as prescribed under Section 88 of the Income-tax Act, 1961, subscriptions to the Units not exceeding Rs.10, 000 would be eligible to a deduction, from income tax, of an amount equal to 20% of the amount subscribed. Reliance Tax Saver funds.Constitution:-Schemes can be classified as Closed-ended or Open-ended depending upon whether they give the investor the option to redeem at any time (open-ended) or whether the investor has to wait till maturity of the scheme.Open ended Schemes:- The units offered by these schemes are available for sale and repurchase on any business day at NAV based prices. Hence, the unit capital of the schemes keeps changing each day. Such schemes thus offer very high liquidity to investors and are becoming increasingly popular in India. Please note that an open-ended fund is NOT obliged to keep selling/issuing new units at all times, and may stop issuing further subscription to new investors.

Closed Ended Schemes:-The unit capital of a close-ended product is fixed as it makes a one-time sale of fixed number of units. These schemes are launched with an initial public offer (IPO) with a stated maturity period after which the units are fully redeemed at NAV linked prices. In the interim, investors can buy or sell units on the stock exchanges where they are listed. Unlike open-ended schemes, the unit capital in closed-ended schemes usually remains unchanged. After an initial closed period, the scheme may offer direct repurchase facility to the investors. Closed-ended schemes are usually more illiquid as compared to open-ended schemes and hence trade discount to the NAV. This discount tends towards the NAV closer to the maturity date of the scheme.

MAIN POINTS OF DISTINCTION BETWEEN OPEN ENDED AND CLOSED ENDED SCHEME

S.NOFeaturesOpen endedClosed ended

1Subscription Open for public subscription through out the currency of the scheme Open for a subscription for a limited period

2Corpus The fund raised from the public keeps raisin The corpus of the scheme is fixed for all time to come

3ExitEasy and convince exit, any time No exit possible till the closure of the scheme

4LiquidationUnits can be liquidated at any time Units can be liquidated only at the end of specific period

5MaturityNo maturity period Fixed maturity period

6ListingNo listing hence not traded in stock exchange Listed in stock exchange and traded

7LiquidityThrough re- purchase by mutual fund at net asset value Through trading in stock exchange at the current market price

Interval Schemes:-These schemes combine the features of open-ended and closed-ended schemes. They may be traded on the stock exchange or may be open for sale or redemption during pre-determined intervals at NAV based prices.

ADVANTAGES OF MUTUAL FUNDS:

Benefits of Mutual funds:

Affordability:-A mutual fund invests in a portfolio of assets, i.e. bonds, shares, etc. depending upon the investment objective of the scheme. An investor can buy in to a portfolio of equities, which would otherwise be extremely expensive. Each unit holder thus gets an exposure to such portfolios with an investment as modest as Rs.500/-

Diversification:-It simply means that you must spread your investment across different securities (stocks, bonds, money market instruments, real estate, fixed deposits etc.) and different sectors (auto, textile, information technology etc.). Professional Management:-It is the Fund Manager's job to (a) find the best securities for the fund, given the fund's stated investment objectives; and (b) keep track of investments and changes in market conditions and adjust the mix of the portfolio, as and when required.

Variety:-Mutual funds offer a tremendous variety of schemes. This variety is beneficial in two ways: first, it offers different types of schemes to investors with different needs and risk appetites; secondly, it offers an opportunity to an investor to invest sums across a variety of schemes, both debt and equity.

Tax BenefitsRegulations:-Securities Exchange Board of India (SEBI), the mutual funds regulator has clearly defined rules, which govern mutual funds. These rules relate to the formation, administration and management of mutual funds and also prescribe disclosure and accounting requirements.

Liquidity:-In open-ended mutual funds, you can redeem all or part of your units any time you wish.

Convenience:-An investor can purchase or sell fund units directly from a fund, through a broker or a financial planner. The investor may opt for a Systematic Investment Plan (SIP) or a Systematic Withdrawal Advantage Plan (SWAP).

Flexibility:- Mutual Funds offering multiple schemes allow investors to switch easily between various schemes. This flexibility gives the investor a convenient way to change the mix of his portfolio over time.

Transparency:- Open-ended mutual funds disclose their Net Asset Value (NAV) daily and the entire portfolio monthly. This level of transparency, where the investor himself sees the underlying assets bought with his money, is unmatched by any other financial instrument.

DISADVANTAGES OF MUTUAL FUNDS:

Drawback of Mutual Funds:-Mutual funds have their drawbacks and may not be for everyone. No Guarantees: No investment is risk free. If the entire stock market declines in value, the value of mutual fund shares will go down as well, no matter how balanced the portfolio. Investors encounter fewer risks when they invest in mutual funds than when they buy and sell stocks on their own. Fees and commissions: All funds charge administrative fees to cover their day-to-day expenses. Some funds also charge sales commissions or "loads" to compensate brokers, financial consultants, or financial planners. Taxes: During a typical year, most actively managed mutual funds sell anywhere from 20 to 70 percent of the securities in their portfolios. If your fund makes a profit on its sales, you will pay taxes on the income you receive, even if you reinvest the money you made.Management risk:- B

Risk:-

Risk/Return Trade-Off:-The most important relationship to understand is the risk-return trade-off. Higher the risk greater the returns/loss and lower the risk lesser the returns/loss.

Market Risk:-Sometimes prices and yields of all securities rise and fall. Broad outside influences affecting the market in general lead to this. This is true, may it be big corporations or smaller mid-sized companies. This is known as Market Risk. A Systematic Investment Plan (SIP) that works on the concept of Rupee Cost Averaging (RCA) might help mitigate this risk.

Credit Risk:-The debt servicing ability (may it be interest payments or repayment of principal) of a company through its cash flows determines the Credit Risk faced by you. This credit risk is measured by independent rating agencies like CRISIL who rate companies and their paper. A AAA rating is considered the safest whereas a D rating is considered poor credit quality. A well-diversified portfolio might help mitigate this risk.

Interest risk:-In a free market economy interest rates are difficult if not impossible to predict. Changes in interest rates affect the prices of bonds as well as equities. If interest rates rise the prices of bonds fall and vice versa. Equity might be negatively affected as well in a rising interest rate environment. A well-diversified portfolio might help mitigate this risk.

Political/Government policy Risk:-Changes in government policy and political decision can change the investment environment. They can create a favorable environment for investment or vice versa

SEBI GUIDELINES: All Mutual Funds Registered with SEBI Unit Trust of India Association of Mutual Funds in India.

According to clause 7 of the code of conduct as specified in the Fifth Schedule to SEBI (Mutual Funds) Regulations, 1996, the mutual funds should not use any unethical means to sell market or induce any investor to buy their schemes. Further, clause 8 and 9 provide inter alia that they shall maintain high standards of integrity and fairness in all their dealings, render at all times high standards of service and exercise due diligence.

With a view to implement the code of conduct effectively, it was made mandatory for all distributors and agents of mutual funds, vide SEBI circular MFD/CIR No.10/310/01 dated September 25, 2001, to pass the AMFI certification examination and to follow the provisions of SEBI (Mutual funds) Regulations and Guidelines with specific focus on regulations/guidelines on advertisements/sales literature and code of conduct. This circular is issued under Regulation 77 of SEBI (Mutual Funds) Regulations, 1996.The following guidelines issued by the SEBI:1) Take necessary steps to ensure that the clients interest is protected. 2) Adhere to SEBI Mutual Fund Regulations and guidelines related to selling, distribution and advertising practices. Be fully conversant with the key provisions of the offer document as well as the operational requirements of various schemes. 3) Provide full and latest information of schemes to investors in the form of offer documents, performance reports, fact sheets, portfolio disclosures and brochures, and recommend schemes appropriate for the clients situation and needs. 4) Highlight risk factors of each scheme, avoid misrepresentation and exaggeration, and urge investors to go through offer documents/key information memorandum before deciding to make investments. 5) Disclose all material information related to the schemes/plans while canvassing for business. 6) Abstain from indicating or assuring returns in any type of scheme, unless the offer document is explicit in this regard. 7) Maintain necessary infrastructure to support the AMCs in maintaining high service standards to investors, and ensure that critical operations such as forwarding forms and ceruse to AMCs/registrars and dispatch of statement of account and redemption cheques to investors are done within the time frame prescribed in the offer document and SEBI Mutual Fund Regulations. 8) Avoid colluding with clients in faulty business practices such as bouncing cheques, wrong claiming of dividend/redemption cheques, etc. 9) Avoid commission driven malpractices such as: (a) Recommending inappropriate products solely because the intermediary is getting higher commissions therefore. (b) Encouraging over transacting and churning of mutual fund investments to earn higher commissions, even if they mean higher transaction costs and tax for investors. 10) Avoid making negative statements about any AMC or scheme and ensure that comparisons if any are made with similar and comparable products. 11) Ensure that all investor related statutory communications (such as changes in fundamental attributes, exit/entry load, exit options, and other material aspects) are sent to investors reliably and on time12) Maintain confidentiality of all investor deals and transactions. 13) When marketing various schemes, remember that a clients interest and suitability to their financial needs is par amount, and that extra commission or incentive earned should never form the basis for recommending a scheme to the client.

14) Intermediaries will not rebate commission back to investors and avoid attracting clients through temptation of rebate/gifts etc. 15) A focus on financial planning and advisory services ensures correct selling, and also reduces the trend towards investors asking for pass back of commission. 16) All employees engaged in sales and marketing should obtain AMFI certification. Employees in other functional areas should also be encouraged to obtain the same certificatiMutual Fund Companies in India:-The concept of mutual funds in India dates back to the year 1963. The era between 1963 and 1987 marked the existence of only one mutual fund company in India with Rs.67 bn assets under management (AUM), by the end of its monopoly era, the Unit Trust of India (UTI). By the end of the 80s decade, few other mutual fund companies in India took their position in mutual fund market.

The new entries of mutual fund companies in India were SBI Mutual Fund, Can bank Mutual Fund, Punjab National Bank Mutual Fund, Indian Bank Mutual Fund, Bank of India Mutual Fund.

The succeeding decade showed a new horizon in Indian mutual fund industry. By the end of 1993, the total AUM of the industry was Rs.470.04 bn. The private sector funds started penetrating the fund families. In the same year the first Mutual Fund Regulations came into existence with re-registering all mutual funds except UTI. The regulations were further given a revised shape in 1996.

Kothari Pioneer was the first private sector mutual fund company in India which has now merged with Franklin Templeton. Just after ten years with private sector players penetration, the total assets rose up to Rs.1218.05 bn. Today there are 33 mutual fund companies in India.

A. Bank Sponsored :-1. Joint Ventures - Predominantly Indian - Canara Robeco Asset Management Company Ltd. - SBI Funds Management Pvt. Ltd.

2. Joint Ventures - Predominantly Foreign - Baroda Pioneer Asset Management Company Ltd.

3. Others - IDBI Asset Management Ltd. - UTI Asset Management Company Ltd

B. Institutions:- - LIC Mutual Fund Asset Management Company Ltd

ivate SecC. Prtor: 1. Indian:- - Axis Asset Management Company Ltd. - Benchmark Asset Management Company Pvt. Ltd. - Deutsche Asset Management (India) Pvt. Ltd. - Edelweiss Asset Management Ltd. - Escorts Asset Management Ltd. - IDFC Asset Management Company Pvt. Ltd. - JM Financial Asset Management Pvt. Ltd. - Kotak Mahindra Asset Management Company Ltd - L&T Investment Management Ltd. - Motilal Oswal Asset Management Company Ltd. - Peerless Funds Management Co. Ltd. - Quantum Asset Management Co. Pvt. Ltd.

Reliance Capital Asset Management Ltd. - Religare Asset Management Company Ltd. - Sahara Asset Management Company Pvt. Ltd. - Tata Asset Management Ltd. - Taurus Asset Management Company Ltd.2.Foreign:- - AIG Global Asset Management Company (India) Pvt. Ltd. - FIL Fund Management Pvt. Ltd. - Fortis Investment Management (India) Pvt. Ltd. - Franklin Templeton Asset Management (I) Pvt. Ltd. - Goldman Sachs Asset Management (I) Pvt. Ltd. - Mirae Asset Global Investments (India) Pvt. Ltd. - Pramerica Asset Managers Pvt. Ltd. 3. Joint Ventures - Predominantly Indian :- - Birla Sun Life Asset Management Company Ltd. - DSP BlackRock Investment Managers Pvt. Ltd. - HDFC Asset Management Company Ltd. - ICICI Prudential Asset Mgmt.Company Ltd. - Sundaram BNP Paribas Asset Management Company Ltd. 4. Joint Ventures - Predominantly Foreign:- - AEGON Asset Management Company Pvt. Ltd. - Bharti AXA Investment Managers Pvt. Ltd. - HSBC Asset Management (India) Pvt. Ltd. - ING Investment Management (India) Pvt. Ltd. - JPMorgan Asset Management India Pvt. Ltd. - Morgan Stanley Investment Management Pvt.Ltd. - Principal Pnb Asset Management Co. Pvt. Ltd. - Shinsei Asset Management (India) Pvt. Ltd.

Major Mutual Fund Companies in India:

ABN AMRO Mutual Fund:-ABN AMRO Mutual Fund was setup on April 15, 2004 with ABN AMRO Trustee (India) Pvt. Ltd. as the Trustee Company. The AMC, ABN AMRO Asset Management (India) Ltd. was incorporated on November 4, 2003. Deutsche Bank A G is the custodian of ABN AMRO Mutual Fund.AXIS Mutual Fund:- Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI - I), Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e. National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd. Birla Sun Life Mutual Fund:-Birla Sun Life Mutual Fund is the joint venture of Aditya Birla Group and Sun Life Financial. Sun Life Financial is a global organization evolved in 1871 and is being represented in Canada, the US, the Philippines, Japan, Indonesia and Bermuda apart from India. Birla Sun Life Mutual Fund follows a conservative long-term approach to investment. Recently it crossed AUM of Rs. 10,000 crores.Bank of Baroda Mutual Fund (BOB Mutual Fund) :-Bank of Baroda Mutual Fund or BOB Mutual Fund was setup on October 30, 1992 under the sponsorship of Bank of Baroda. BOB Asset Management Company Limited is the AMC of BOB Mutual Fund and was incorporated on November 5, 1992. Deutsche Bank AG is the custodian.

HDFC Mutual Fund:-HDFC Mutual Fund was setup on June 30, 2000 with two sponsorers nemely Housing Development Finance Corporation Limited and Standard Life Investments limited

ING Vysya Mutual Fund:-ING Vysya Mutual Fund was setup on February 11, 1999 with the same named Trustee Company. It is a joint venture of Vysya and ING. The AMC, ING Investment Management (India) Pvt. Ltd. was incorporated on April 6, 1998.

ICICI PRUDENTIAL Mutual Fund:-The mutual fund of ICICI is a joint venture with Prudential Plc. of America, one of the largest life insurance companies in the US of A. ICICI PRUDENTIAL Mutual Fund was setup on 13th of October, 1993 with two sponsors, Prudential Plc. and ICICI Ltd. The Trustee Company formed is ICICI PRUDENTIAL Trust Ltd. and the AMC is ICICI PRUDENTIAL Asset Management Company Limited incorporated on 22nd of June, 1993.

Sahara Mutual Fund:-Sahara Mutual Fund was set up on July 18, 1996 with Sahara India Financial Corporation Ltd. as the sponsor. Sahara Asset Management Company Private Limited incorporated on August 31, 1995 works as the AMC of Sahara Mutual Fund. The paid-up capital of the AMC stands at Rs 25.8 crore.

State Bank of India Mutual Fund:-State Bank of India Mutual Fund is the first Bank sponsored Mutual Fund to launch offshor fund, the India Magnum Fund with a corpus of Rs. 225 cr. approximately. Today it is the largest Bank sponsored Mutual Fund in India. They have already launched 35 Schemes out of which 15 have already yielded handsome returns to investors. State Bank of India Mutual Fund has more than Rs. 5,500 Crores as AUM. Now it has an investor base of over 8 Lakhs spread over 18 schemes.

Tata Mutual Fund:-Tata Mutual Fund (TMF) is a Trust under the Indian Trust Act, 1882. The sponsorers for Tata Mutual Fund are Tata Sons Ltd., and Tata Investment Corporation Ltd. The investment manager is Tata Asset Management Limited and its Tata Trustee Company Pvt. Limited. Tata Asset Management Limited's is one of the fastest in the country with more than Rs. 7,703 crores (as on April 30, 2005) of AUM.

Kotak Mahindra Mutual Fund:-Kotak Mahindra Asset Management Company (KMAMC) is a subsidiary of KMBL. It is presently having more than 1,99,818 investors in its various schemes. KMAMC started its operations in December 1998. Kotak Mahindra Mutual Fund offers schemes catering to investors with varying risk - return profiles. It was the first company to launch dedicated gilt scheme investing only in government securities. Unit Trust of India Mutual Fund:-UTI Asset Management Company Private Limited, established in Jan 14, 2003, manages the UTI Mutual Fund with the support of UTI Trustee Company Privete Limited. UTI Asset Management Company presently manages a corpus of over Rs.20000 Crore. The sponsorers of UTI Mutual Fund are Bank of Baroda (BOB), Punjab National Bank (PNB), State Bank of India (SBI), and Life Insurance Corporation of India (LIC). The schemes of UTI Mutual Fund are Liquid Funds, Income Funds, Asset Management Funds, Index Funds, Equity Funds and Balance Funds.HSBC Mutual Fund: HSBC Mutual Fund was setup on May 27, 2002 with HSBC Securities and Capital Markets (India) Private Limited as the sponsor. Board of Trustees, HSBC Mutual Fund acts as the Trustee Company of HSBC Mutual Fund.

Reliance Mutual Fund:-

Reliance Mutual Fund (RMF) was established as trust under Indian Trusts Act, 1882. The sponsor of RMF is Reliance Capital Limited and Reliance Capital Trustee Co. Limited is the Trustee. It was registered on June 30, 1995 as Reliance Capital Mutual

Fund which was changed on March 11, 2004. Reliance Mutual Fund was formed for launching of various schemes under which units are issued to the Public with a view to contribute to the capital market and to provide investors the opportunities to make investments in diversified securities.

Standard Chartered Mutual Fund:-Standard Chartered Mutual Fund was set up on March 13, 2000 sponsored by Standard Chartered Bank. The Trustee is Standard Chartered Trustee Company Pvt. Ltd. Standard Chartered Asset Management Company Pvt. Ltd. is the AMC which was incorporated with SEBI on December 20,1999.

Franklin Templeton India Mutual Fund:-The group, Frnaklin Templeton Investments is a California (USA) based company with a global AUM of US$ 409.2 bn. (as of April 30, 2005). It is one of the largest financial services groups in the world. Investors can buy or sell the Mutual Fund through their financial advisor or through mail or through their website. They have Open end Diversified Equity schemes, Open end Sector Equity schemes, Open end Hybrid schemes, Open end Tax Saving schemes, Open end Income and Liquid schemes, Closed end Income schemes and Open end Fund of Funds schemes to offer.

Morgan Stanley Mutual Fund India:-Morgan Stanley is a worldwide financial services company and its leading in the market in securities, investment management and credit services. Morgan Stanley Investment Management (MISM) was established in the year 1975. It provides customized asset management services and products to governments, corporations, pension funds and non-profit organizations. Its services are also extended to high net worth individuals and retail investors. In India it is known as Morgan Stanley Investment Management Private Limited (MSIM India) and its AMC is Morgan Stanley Mutual Fund (MSMF). This is the first close end diversified equity scheme serving the needs of Indian retail investors focusing on a long-term capital appreciation.

Escorts Mutual Fund:-Escorts Mutual Fund was setup on April 15, 1996 with Escorts Finance Limited as its sponsor. The Trustee Company is Escorts Investment Trust Limited. Its AMC was incorporated on December 1, 1995 with the name Escorts Asset Management Limited.

Alliance Capital Mutual Fund:-Alliance Capital Mutual Fund was setup on December 30, 1994 with Alliance Capital Management Corp. of Delaware (USA) as sponsored. The Trustee is ACAM Trust Company Pvt. Ltd. and AMC, the Alliance Capital Asset Management India (Pvt.) Ltd. with the corporate office in Mumbai.

Benchmark Mutual Fund:-Benchmark Mutual Fund was setup on June 12, 2001 with Niche Financial Services Pvt. Ltd. as the sponsors and Benchmark Trustee Company Pvt. Ltd. as the Trustee Company. Incorporated on October 16, 2000 and headquartered in Mumbai, Benchmark Asset Management Company Pvt. Ltd. is the AMC.

Canbank Mutual Fund:- Canbank Mutual Fund was setup on December 19, 1987 with Canara Bank acting as the sponsor. Canbank Investment Management Services Ltd. incorporated on March 2, 1993 is the AMC. The Corporate Office of the AMC is in Mumbai.

CANCHOLA MUTUALFUND:-

Chola Mutual Fund under the sponsorship of Cholamandalam Investment & Finance Company Ltd. was setup on January 3, 1997. Cholamandalam Trustee Co. Ltd. is the Trustee Company and AMC is Cholamandalam AMC Limited.

LIC Mutual Fund:-Life Insurance Corporation of India set up LIC Mutual Fund on 19th June 1989. It contributed Rs.2 crores towards the corpus of the Fund. LIC Mutual Fund was constituted as a Trust in accordance with the provisions of the Indian Trust Act, 1882. . The Company started its business on 29th April 1994. The Trustees of LIC Mutual Fund have appointed Jeevan Bima Sahayog Asset Management Company Ltd as the Investment Managers for LIC Mutual Fund.

GIC Mutual Fund:-GIC Mutual Fund, sponsored by General Insurance Corporation of India (GIC), a Government of India undertaking and the four Public Sector General Insurance Companies, viz. National Insurance Co. Ltd (NIC), The New India Assurance Co. Ltd. (NIA), The Oriental Insurance Co. Ltd (OIC) and United India Insurance Co. Ltd. (UII) and is constituted as a Trust in accordance with the provisions of the Indian Trusts Act, 1882.Future Outlook:-The mutual funds industry has been growing annually at the rate of 9 per cent for the last five years and is expected to double its AUMs by the end of March 2010, according to AMFI. Further, the annual composite growth rate of the industry is expected to be 13 per cent in the next ten years. The industry, with less than ten schemes a decade ago, has 460 schemes today. The schemes are more diverse and offer a wide array of choice to investors.

COMPANY PROFILE

Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the specified undertaking of Unit Trust of India(UTI)General InsuranceCorporation Of India(GIC)Life InsuranceCorporation Of India(LIC)Other four PSU insurance companies, i.e. National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental InsuranceCompany Ltd. and United India Insurance company ltdThe Bank as on 31st December, 2010 is capitalized to the extent of Rs. 409.90 crores with the public holding (other than promoters and GDRs) at 53.62%.The Bank's Registered Office is at Ahmedabad and its Central Office is located at Mumbai. The Bank has a very wide network of more than 1281 branches (including 169 Service Branches/CPCs as on 31st December, 2010). The Bank has a network of over 5303 ATMs (as on 31st December, 2010) providing 24 hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country.The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence

OBJECTIVES: To carry on the activity of a Mutual Fund as may be permitted at law and formulate and devise various collective Schemes of savings and investments for people in India and abroad and also ensure liquidity of investments for the Unit holders; To deploy Funds thus raised so as to help the Unit holders earn reasonable returns on their savings.VISION 2015: To be the preferred financial solutions provider excelling in customer delivery through insight, empowered employees and smart use of technology

Mission AND Values :

Customer Service and Product Innovation tuned to diverse needs of individual and corporate clientele. Continuous technology up gradation while maintaining human values. Progressive globalization and achieving international standards. Efficiency and effectiveness built on ethical practices.

BOARD OF DIRECTORS: Ms. Shikha Sharma, Chairperson, Associate Director Mr . T S Narayanasami, Independent Director Mr. Pranesh Misra, Independent Director Mr. U R Bhat, Independent Director Mr. Sonu Bhasin, Associate Director Mr. Rajiv Anand, MD & CEO of Axis AMC, Associate Director

Business Philosophy: Our business will be built on three pillars. These are:

Outside-in View Investor at the heart of every single decision. Communicate in his language, not in ours. Enduring Wealth Creation Play a serious and credible role in investor's money basket. Encourage investors to build a long-term perspective of the mutual fund category.Long-term Relationships Leverage the equity of the 'Axis' brand Aim at building relationships rather than being transactional.

Service Providers: Custodian and Fund Accountant Destuche Bank A.G. 222,Kodak House, Dr. D.N. Road, Fort, Mumbai - 400 001. Registrar and Transfer Agent: Karvy Computershare Pvt. Ltd. Unit: Axis Mutual fund Karvy Plaza, No.8-2-596 Street No.1, Banjara Hills, Hyderabad - 500 034.

PRODUCTS OF THE COMPANY: Axis Equity Fund Axis Tax Saver Fund

Axis Midcap Fund

Axis Liquid Fund

Axis Income Saver Fund

Axis Triple Advantage Fund

Axis Short Term Fund Axis Equity Fund: A diversified equity fund that invests primarily in the Indian equity markets Provides the opportunity to capitalize on India's high paced growth Supported by a strong investment management team at Axis Mutual Fund Suitable for an investment horizon of 5 years or more With no entry load EasyCall facility availableAxis Tax Saver Fund: A diversified equity fund that invests in the Indian equity markets Provides the opportunity to capitalize on India's high paced growth Also provides tax benefits under section 80C of the Income Tax Act, 1961 Supported by a strong investment management team at Axis Mutual Fund Suitable for an investment horizon of 5 years or more With no entry load Has a lock-in period of 3 years i.e. money cannot be redeemed before 3 years from the date of investment EasyCall facility availableAxis Midcap Fund: Axis Midcap Fund can help you do just that. Get more for your family. Like any other equity fund, it invests in a basket of stocks. But unlike large cap equity funds, it invests in carefully chosen mid sized companies that have the potential to offer more returns than the usual large blue chip companies. While this means that it carries greater risk and volatility, its just what you might need to provide for that extra that your family wants. Key Features: An equity fund that invests primarily in mid sized companies to capitalise on their fast paced growth Amongst the mid sized companies, it has a preference for the larger ones that carry relatively lower risk It is suitable for an investment horizon of 5 yrs or more It is suitable when you want to plan for a bigger home, better holidays, bigger cars, etc.Axis Liquid Fund: An extremely low risk fund suitable for an investment horizon of 1 day 90 days Returns are calculated for the number of days you remain invested No entry or exit loads High liquidity - Under normal circumstances, we will endeavour to ensure that an investor gets his money back one day after putting in a valid redemption request Axis Income Saver Fund: A low to medium risk fund suitable for an investment horizon of 2 4 years Brings stability to your portfolio by investing primarily in fixed income instruments Offers the potential for capital growth through limited exposure to equity instruments Adopts a quantitative asset allocation strategy for risk management Open-ended nature allows you to buy or sell units of the scheme at any point of time subject to applicable loads Scheme managed by an experienced team of fund managersAxis Triple Advantage Fund - Growth through diversification:

Axis Triple Advantage Fund helps you take advantage of diversification by investing in a mix of equity, fixed income and gold. This not only helps avoid monetary surprises but also provides opportunity for wealth growth. With Axis Triple Advantage Fund, if you have planned for something, chances are you should be able to go and get it. Key Features: Suitable for an investment horizon of 3 years or more Provides diversification across three asset classes viz. equity, fixed income and gold thereby leading to reduction in risk Returns potential not compromised even with reduced risk levels Returns more stable than pure equity or gold investments over the long term Offers convenience. Now one single application is sufficient for investment in three asset classes. 20 - 30% of investment in gold. Gold is a good hedge against financial crises.

Axis Short Term Fund : A low risk fund suitable for an investment horizon of 6 months or more Aims to provide stable returns by investing in debt and money market instruments Returns are calculated for the number of days you remain invested No entry load but with an exit load of 0.25% if units are redeemed/switched out within one month from the date of allotment EasyCall facility available High liquidity - Under normal circumstances, we will endeavour to ensure that an investor gets his money back one day after putting in a valid redemption request Tax efficient as dividends are tax-free in your hands (post deduction of 14.1625% dividend distribution tax for individual investors - inclusive of cess and surcharge)

AXIS EQUITY FUND PORTFOLIO:

Portfolio (As on Mar 31, 2011)

EquityValue(Rs in cr.)Qty%

Infosys Technologies59.26182,842.008.10

HDFC Bank45.15192,466.006.17

ICICI Bank42.97384,930.005.88

Tata Consultancy Services42.72360,874.005.84

ITC42.062,309,594.005.75

Housing Development Finance Corporation40.49577,395.005.54

Reliance Industries38.36365,685.005.25

Larsen and Toubro31.79192,467.004.35

State Bank of India29.27105,855.004.00

Coal India23.34673,636.003.19

Oil and Natural Gas Corporation19.62673,635.002.68

Tata Steel17.96288,701.002.46

Mahindra and Mahindra16.85240,583.002.30

Jindal Steel & Power15.10216,519.002.06

Titan Industries14.6738,493.002.01

GAIL India14.51312,761.001.98

Hindalco Industries14.09673,617.001.93

Cummins India13.43192,463.001.84

DQ Entertainment International12.072,145,197.001.65

Jyothy Laboratories11.64529,275.001.59

GlaxoSmithKline Consumer Healthcare10.8248,151.001.48

Sun Pharmaceutical Industries10.65240,585.001.46

Maruti Suzuki India8.5067,365.001.16

Punjab National Bank8.1767,362.001.12

Lupin8.02192,467.001.10

Cadila Healthcare7.6096,235.001.04

Petronet LNG Ltd7.29598,767.001.00

Jubilant Foodworks7.26134,726.000.99

Bharti Airtel6.88192,455.000.94

A.K.Capital Services Ltd6.85161,719.000.94

Bank Of Baroda6.5067,363.000.89

Dr Reddys Laboratories6.3138,494.000.86

Whirlpool of India.5.11192,455.000.70

Emami4.82120,297.000.66

Asian Paints4.5117,840.000.62

Praj Industries4.23589,602.000.58

Others / UnlistedValue(Rs in cr.)Rating%

Others (less than 0.50% of the corpus)7.821.07

Cash / CallValue(Rs in cr.)Rating%

Debt, Cash & Other Receivables64.598.83

Major competitors:

Hdfc mutual fund UTI Mutual Fund State Bank of India Mutual Fund (SBI) Tata Mutual Fund Reliance Mutual Fund ABN AMRO Mutual Fund Birla Sun Life Mutual Fund Bank of Baroda Mutual Fund (BOB Mutual Fund) HSBC Mutual Fund ING Vysya Mutual Fund Prudential ICICI Mutual Fund Sahara Mutual Fund

DATA ANALYSIS AND INTERPRETATION

Sector allocation of AXIS mutual fund as on 31-jan-2010

Sector%

Banks12.11%

Software7.48%

Consumer Non Durables7.48%

Pharmaceuticals5.34%

Finance4.32%

Petroleum Products3.66%

Oil3.33%

Ferrous Metals2.53%

Construction2.22%

Construction Project2.08%

Non - Ferrous Metals1.76%

Retailing1.49%

Gas1.38%

Power0.90%

Cement0.82%

Industrial Capital Goods0.80%

Auto0.45%

Interpretation : Axis Equity mutual fund has diversified its investment in 17 sectors .The major allocation was seen in Banking, Software ,consumer durables and Pharmaceuticals ,this 4 sectors constitute 33.4% of total asset allocation of the fund which represent that axis mutual fund is more bullish on this 4 sectors .Funds are less allocated for Auto ,Cement, Industrial capital goods and power which constitute less than 5 %.

Sector allocation of Axis Equity mutual fund as on 31-jan-2011

Sector%

Banks18.01%

Software15.08%

Cons Non Durables11.69%

Finance6.85%

Petroleum5.72%

Construction5.55%

Ferrous Metals4.61%

Pharmaceuticals4.47%

Auto4.08%

Gas3.16%

Minerals/Mining2.88%

Non - Ferrous Metals2.84%

Oil2.79%

Media & Ente2.53%

Telecom - Services1.29%

Industrial Products1.24%

Cement0.80%

Capital Goods0.71%

Transportation0.41%

Construction0.38%

Interpretation : Axis Equity mutual fund has diversified its investment in 20 sectors .The major allocation was seen in Banking, Software ,consumer durables and Finance ,this 4 sectors constitute 51% of total asset allocation of the fund .which represent that axis mutual fund is more bullish on this 4 sectors .Funds are less allocated for Construction ,Cement, Telecom and Capital goods which constitute less than 5 %.

Comparision of sector allocation from jan 2010 to jan 2011

Sector 2010%Sector 2011%

Banks 12.11%Banks18.01%

Software7.48%Software15.08%

Consumer Non Durables 7.48%Cons Non Durables11.69%

Pharmaceuticals5.34%Finance6.85%

Finance4.32%Petroleum 5.72%

Petroleum Products 3.66%Construction 5.55%

Oil3.33%Ferrous Metals4.61%

Ferrous Metals 2.53%Pharmaceuticals4.47%

Construction2.22%Auto4.08%

Construction Project2.08%Gas 3.16%

Non - Ferrous Metals1.76%Minerals/Mining2.88%

Retailing1.49%Non - Ferrous Metals2.84%

Gas 1.38%Oil2.79%

Power0.90%Media & Ente2.53%

Cement0.82%Telecom - Services1.29%

Industrial Capital Goods0.80%Industrial Products1.24%

Auto 0.45%Cement0.80%

Capital Goods0.71%

Transportation0.41%

Construction0.38%

Changes in Asset allocation from 2010 to 2011

Sector%

Banks5.90%

Software7.60%

Consumer Non Durables4.21%

Pharmaceuticals-0.87%

Finance2.53%

Petroleum Products2.06%

Oil-0.54%

Ferrous Metals2.08%

Construction-1.84%

Construction Project-1.70%

Non - Ferrous Metals1.08%

Retailing-1.49%

Gas1.78%

Power-0.90%

Cement-0.02%

Industrial Capital Goods0.44%

Auto3.63%

Transportation0.41%

Telecom1.29%

Minerals/Mining2.88%

Media & Ente2.53%

Interpretation: Axis Equity mutual fund has diversified its investment from 17 sectors to 20 sectors. It raised its investment in Banks, Software and Consumer non durables up to 17.71%.It reduced investment in Pharmaceuticals, oil, Construction etc because their contribution is low.

Performance of Axis Equity fund with Benchmark

NIFTY Date close %

29-Jan-104882.05-6.69221

26-Feb-104922.30.824449

31-Mar-105249.16.639173

30-Apr-1052780.550571

30-May-105086.3-3.63206

30-Jun-105312.54.447241

30-Jul-105367.61.037176

31-Aug-105402.40.648334

30-Sep-106029.9511.61613

29-Oct-106017.7-0.20315

30-Nov-105862.7-2.57573

31-Dec-106134.54.636089

31-Jan-115505.9-10.247

AXIS EQUITY FUND GROWTH

FUND DATENAV%

Axis Equity Fund - Growth29-Jan-109.7-3

Axis Equity Fund - Growth26-Feb-109.841.443299

Axis Equity Fund - Growth31-Mar-1010.45.691057

Axis Equity Fund - Growth30-Apr-1010.591.826923

Axis Equity Fund - Growth30-May-1010.33-2.45515

Axis Equity Fund - Growth30-Jun-1010.774.259439

Axis Equity Fund - Growth30-Jul-1010.891.114206

Axis Equity Fund - Growth31-Aug-1011.011.101928

Axis Equity Fund - Growth30-Sep-1012.069.536785

Axis Equity Fund - Growth29-Oct-1011.87-1.57546

Axis Equity Fund - Growth30-Nov-1011.4-3.95956

Axis Equity Fund - Growth31-Dec-1011.843.859649

Axis Equity Fund - Growth31-Jan-1110.63-10.2196

Comparison of AXIS Equity Fund Growth with NIFTY

MONTH/YEARNIFTY %AXIS%

Jan-10-6.69221-3

Feb-100.8244491.443299

Mar-106.6391735.691057

Apr-100.5505711.826923

May-10-3.63206-2.45515

1-Jun4.4472414.259439

Jul-101.0371761.114206

Aug-100.6483341.101928

Sep-1011.616139.536785

Oct-10-0.20315-1.57546

Nov-10-2.57573-3.95956

Dec-104.6360893.859649

Jan-11-10.247-10.2196

Interpretation: If the Nifty is giving positive returns, AXIS equity Fund is also giving positive returns. The Negative return of Nifty is impacting heavily on the fund.

Performance of Axis Equity fund with Benchmark SENSEX

SENSEXDADATECLOSE

%

10-Jan16,357.96-6.83859254

10-Feb16,429.550.437646259

10-Mar17,527.776.684415978

10-Apr17,558.710.176519888

10-May16,944.63-3.49729564

10-Jun17,700.904.463183911

10-Jul17,868.290.94565813

10-Aug17,971.120.575488757

10-Sep20,069.1211.6742863

10-Oct20,032.34-0.18326663

10-Nov19,521.25-2.55

10-Dec20,509.095.06033169

11-Jan18,327.76-10.635918

AXIS EQUITY FUND GROWTH

FUND DATENAV%

Axis Equity Fund - Growth29-Jan-109.7-3

Axis Equity Fund - Growth26-Feb-109.841.443299

Axis Equity Fund - Growth31-Mar-1010.45.691057

Axis Equity Fund - Growth30-Apr-1010.591.826923

Axis Equity Fund - Growth30-May-1010.33-2.45515

Axis Equity Fund - Growth30-Jun-1010.774.259439

Axis Equity Fund - Growth30-Jul-1010.891.114206

Axis Equity Fund - Growth31-Aug-1011.011.101928

Axis Equity Fund - Growth30-Sep-1012.069.536785

Axis Equity Fund - Growth29-Oct-1011.87-1.57546

Axis Equity Fund - Growth30-Nov-1011.4-3.95956

Axis Equity Fund - Growth31-Dec-1011.843.859649

Axis Equity Fund - Growth31-Jan-1110.63-10.2196

SENSEX%AXIS%

-6.83859254-3

0.4376462591.443299

6.6844159785.691057

0.1765198881.826923

-3.49729564-2.45515

4.4631839114.259439

0.945658131.114206

0.5754887571.101928

11.67428639.536785

-0.18326663-1.57546

-2.55-3.95956

5.060331693.859649

-10.635918-10.2196

Interpretation:

Performance of AXIS Equity Fund with Top 5 Funds(NAV%)

MONTH/YEARAXIS HDFCSBIKOTAKFRANKLINBIRLA

Jan-10-3-4.88411-5.99385-1.79691961.354167-4.31354

Feb-101.4432990.9914461.362398-1.5877626-1.336070.600436

Mar-105.6910575.7689646.9086028.352188884.68757.562008

Apr-101.8269233.4875061.6092533.813328490.1990056.626417

May-10-2.45515-1.50422-2.59837-3.6732552-3.47567-6.45599

Jun-104.2594395.1711975.5640246.727800981.3374495.420654

Jul-101.1142063.772781.2996394.066354744.5685285.177607

Aug-101.1019283.9513931.7581373.00825636-1.650491.835767

Sep-109.5367858.5704358.4286715.856678045.9230014.050788

Oct-10-1.575461.372001-0.19380.659719620.559183.623571

Nov-10-3.95956-1.71723-2.91262-3.70894472.502317-5.94545

Dec-103.8596490.9974522.044444-1.41542270.904159-0.42091

Jan-11-10.2196-8.26697-7.75261-12.4038911.344086-12.0202