AN AVNET ELECTRONICS MARKETING PUBLICATION

VOLUME 2 // ISSUE 1 // JANUARY 2014

Find out how Avnet helped companies like Sensuss and Autani develop new productsPages 06, 12

Technology and training insightsPage 08

That part’s no longer available…

now what?Page 40

Burger King vs. Amazon: which one is the better

role model?Page 38

Helping Customers Grow Their Designs

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PRESIDENT’S MESSAGE

How do you solve a problem like measuring sports impacts? Or teach the next generation of engineers with real world examples?

In this issue of AXIOM, we’ll let our customers do the talking. We have brought together a sample of their real-life engineering challenges, and how they worked to overcome them – including the team from Sensuss whose award-winning technology helps coaches, parents and athletes detect the level of G-forces sustained in helmeted sports.

Baltimore-based Autani Corp. began its relationship with Avnet Electronics Marketing during work on its intelligent energy efficiency system, which is based on a set of wireless ZigBee® mesh nodes and a management station. In development, they faced a few technical challenges that needed to be overcome.

Morgan State University engineering professors Willie L. Thompson II and Kofi Nyarko talk about their time spent in a SpeedWay Design Workshop™ training session on the ZedBoard™, and how that’s has helped give their students an advantage in the engineering world.

As well, you’ll hear how Components Direct is helping OEMs work through the end-of-life/obsolesce issue and ensuring a continuity of supply.

There are a variety of design lessons in this issue of AXIOM, and I hope you enjoy it, as well as information on the latest products, services and educational opportunities. Feel free to drop us a line at axiom@avnet.com and tell us what you think about the publication; we’d love to hear your feedback!

Regards,

Ed Smith, Avnet Electronics Marketing Americas President

CONTENTS

Printed in the U.S.A.

SUBMISSIONSWe encourage prospective authors to submit articles. To obtain a copy of AXIOM article submission guidelines, please contact lara.levicki-lavi@avnet.com.

A X I O M

EXCELLING AT THE EDGE TAKES INNOVATION & TEAMWORK

12IN THIS ISSUE

8 FEATURE STORY

A Conversation with Morgan State University Engineering Professors on Avnet Electronics Marketing’s SpeedWay Design Workshops™

11 TRAINING & EVENTS

Get up to speed about the latest technology, products and solutions

36 WHAT’S NEW

New product introductions

38 SUPPLY CHAIN

Why Burger King is a Better Role Model for the Electronics Supply Chain than Amazon.com

40 SUPPLY CHAIN

Purchasing Obsolete & End-of-Life Components: Overcoming the Lifecycle Gap

VOLUME 2 . ISSUE 1 . JANUARY 2014

AV N E T E L E C T R O N I C S M A R K E T I N G

QUESTIONS, COMMENTS, SUGGESTIONSPlease forward your questions, comments and suggestions on this issue and for any future topics to axiom@avnet.com.

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15 PRODUCTS & SOLUTIONS

Everything you need to know about new and focus manufacturer products and solutions, highlighting design issues, solutions, innovations and trends. Learn more from:

Molex Avago Finisar IDT Infineon

Digi Cavium Intel TE Connectivity Panasonic

Taiyo YudenMurataPower Solutions ON Semiconductor Analog Devices

6MONITORING IMPACT LEVELS IN SPORTS

CASE STUDY

Monitoring Impact Levels in SportsFind out how Sensuss™, Avnet Electronics Marketing, Analog Devices, NXP and Eurotech are helping coaches, parents and athletes detect the level of G-forces sustained in helmeted sports.

The ProblemConcussion, also known as mild traumatic brain injury (MTBI), is a very serious topic in the world of sports today. According to the Center for Disease Control, nearly 4 million MTBIs are reported each year due to impacts in sports and recreational activities. In 2013, the NFL, NBA, and NHL have all led the news cycle with concussion-related issues. In the last three years, dozens of youth concussion clinics have opened in nearly 35 states in response to parents’ concerns about their young athletes.

Despite all this focus, there is still a lot to discover about MTBI’s. “It is inexact, a science in its infancy,” Dr. Michael O’Brien of the sports concussion clinic at Boston Children’s Hospital told the New York Times in May 2013. “We know much more than we once did, but there are lots of layers we still need to figure out.”

In the past, one of the largest challenges to fully understand MTBI’s has been the ability to collect data about the severity and frequency of sustained impacts. How can neurologists, coaches or parents know when an impact is going to be a critical event if they don’t know how severe it is or how often other impacts have been sustained?

0 7

The SolutionIn order to help solve this challenge, Avnet Electronics Marketing customer Sensuss creates products that use a combination of advanced sensors, machine-to-machine (M2M) technology and cloud based computing to collect data to answer exactly this question. With Avnet’s guidance on supplier identification, inventory management for global production and field application engineer (FAE) support, Sensuss has brought two successful products to market.

The Sensuss S2 is a small, translucent helmet-based device with LEDs that light up when an athlete experiences a pre-defined level of impact; immediately sending an alert that a critical event may have occurred.

The Sensuss S3 uses cloud-based computing with machine-to-machine (M2M) technology to collect both the degree and the history of impacts that an individual user might experience. If a user wearing the S3 helmet- or glove-based sensor experiences an impact, the S3 will measure this impact and then use M2M technology to transmit it through the cloud to a database. Given the level of impact, the database will be programmed to email, text or send a phone alert to a coach, doctor, parent or other specified caregiver.

After thorough review of components available, Sensuss selected several key products from Avnet’s leading line card manufacturers. The helmet devices combine sensor technology from Analog Devices, NXP microcontrollers and the Eurotech Helios gateway and Everyware Cloud M2M technology. The Analog Devices accelerometers and surrounding precision circuitry with the NXP portfolio of processing and ZigBee® solutions provided perfect building blocks for the Sensuss design requirements.  

When coupled with the Eurotech gateways utilizing state-of-the-art Intel hardware; software from Eurotech, Hitachi and Oracle; and

the cellular services from Verizon Wireless, Senuss has the perfect overall solution from the sensors to the Everyware Cloud. The S3 supports 802.11 WiFi, cellular or ZigBee standards.

The S3 device offers a wealth of options for interacting with mobile products, personal computers and servers using the best wireless solutions and software available in the marketplace and a one stop shop through Avnet.

Sensuss uses global manufacturing and distribution with the S2 and S3. They use Avnet for cost-effective inventory control and leading-edge supply-chain management.  Avnet’s ability to help Sensuss create supplier relationships and get materials on-demand anywhere in the world was a significant factor in getting the Sensuss products to market.

“Avnet has been, and continues to be, a loyal trusted partner in bringing these products to market,” said Jeff Lawson, CEO of Sensuss. “Avnet’s ability to provide components to any of several international manufacturing facilities, virtually on demand, has been a key enabler for us to ramp up our manufacturing. As Sensuss grows, our partnership with Avnet will be essential in receiving the supply chain support we need to quickly expand our products worldwide.”

In the past year, the Sensuss products have been widely recognized for their ability to collect data that can transform the paradigm for treatment of head-trauma. Sensuss has been a 2013 Laureate in IDG’s Computerworld Honors Program, a 2013 ConnectedWorld Value Chain award winner and won the silver level application award for Best of Sensors 2013 – in competition with the Goodyear Tire and Rubber Corporation, NASA and other experienced developers.

Avnet has been, and continues to be a loyal trusted partner in bringing these products to market. Their ability to provide components to any of several international manufacturing facilities, virtually on demand, has been a key enabler for us to ramp up our manufacturing.

Learn more about Sensuss and their defined protocolfor protecting athletes at www.sensuss.com

At Sensor Expo with Bill Johnson of Eurotech; Jeff Lawson of Sensuss; Stan Marszalek of Avnet Electronics Marketing, Sales; and Dale Chalkey of Avnet Electronics Marketing, FAE – from left to right.

Jeff Lawson, CEO of Sensuss

“

0 8 A X I O M

The ZedBoard™ is a complete Avnet Electronics Marketing-designed development kit that offers embedded systems engineers a low-cost and very accessible introduction to the Zynq®-7000 SoC from Xilinx. By combining custom FPGA hardware design and the software flexibility of ARM® dual-core Cortex®-A9, the Zynq-7000 SoC offers the best of both worlds in a single chip.

To help users and embedded systems developers maximize the potential of the ZedBoard development platform, Avnet offers a series of SpeedWay Design Workshops™ to bring engineers up

to speed quickly. The SpeedWay courses are available over the Internet as well as in regularly scheduled hands-on, in-person training sessions.

Two Morgan State University professors recently attended a SpeedWay session that took them from the basic introduction through to the software-defined radio (SDR) development kit and training. The comprehensive and easily digestible SpeedWay course prompted Dr. Willie L. Thompson II and Dr. Kofi Nyarko to offer their thoughts on this unique training to a wider audience.

We are using the [SpeedWay Design Course] lab material as framework for Zynq SoC within our research center. Coupled with the Xilinx technical user guides, we have been able to demonstrate real-world applications.

Dr. Willie L. Thompson II

Dr. Kofi Nyarko

Dr. Willie L. Thompson IIEngineering DepartmentMorgan State University

Software Defined Radio Training Helps Accelerate Zynq®-7000 AP SoC Design Efforts

TECHNOLOGY & TRAINING INSIGHTS

A Conversation with Morgan State University Engineering Professors on Avnet Electronics Marketing’s SpeedWay Design Workshops™

The ZedBoard is a very new product. How did you find out about it?

I was introduced to the ZedBoard development kit while supporting a contractual research program at the university. The client wanted us to investigate its capabilities for software-defined radio.

The ZedBoard development platform can be used in a range of applications. Was there a specific application that attracted you to the ZedBoard or was it the application flexibility?

The ZedBoard is an inexpensive development platform for software-defined radio applications due to the Zynq SoC, which allows for a highly integrated solution. The Zynq ARM processing system can implement configuration and control of the SDR, while the programmable logic can be used for the high-performance digital signal processing.

There was an original drive for using ZedBoard - it served as a good platform to implement various algorithms and processes involving open source tools (like Red Hawk) for software defined radio.  I was also attracted to its potential use as a great prototyping platform for computer vision.

As university educators and researchers, your interests may differ from most designers who take the SpeedWay courses. What special needs or potential uses did you see in the course material, or did certain possibilities become apparent as you progressed through the course?

I was looking for some great training material that I could deliver to my research students that could serve as a base on which we could develop additional capabilities and instructional processes. The SpeedWay training I received assisted me tremendously with figuring out how to structure my instruction for my research students in a logical manner, whereby they could progressively build on their experience with prior modules.

The SpeedWay course material has been integrated into our student-mentoring program within the research center. It provides a preliminary introduction to the Zynq capabilities and the Xilinx development environment. It allows us to focus on the SDR concepts with the students, without the initial burden of focusing on the mechanics of the Zynq configuration using Planhead. In addition, it provides an initial framework for an SDR application.

AV N E T E L E C T R O N I C S M A R K E T I N G 0 9

The SpeedWay training I received assisted me tremendously with figuring out how to structure my instruction for my research students in a logical manner, whereby they could progressively build on their experience with prior modules.Dr. Kofi NyarkoEngineering DepartmentMorgan State University

Read the full interview with Dr. Thompson and Dr. Nyarko, including their thoughts about what SDR designs are covered in the lab exercises and how these might be applied to other designs and more, at em.avnet.com/axiom_morganstateuniversity

ZedBoard™ Development Kit

The SpeedWay course doesn’t jump straight into SDR. What can you tell us about the first two modules Introduction to Zynq™ and Implementing Linux on the Zynq-7000 SoC and the background they provided for eventually designing with the SDR kit?

The Introduction to Zynq is an essential module, because it provides a sequential approach for configuring the Zynq SoC. The Linux on the Zynq-7000 SoC module provides an out-of-the-box example for implementing Linux onto the ARM processing system. Both modules provide a foundation for understanding the hardware and software framework for the SDR module, which is critical to their understanding and to assisting them with furthering the design process of SDR applications.

The first two courses are an excellent introduction to understanding the tool chain required for configuring and developing on the ZedBoard. The SpeedWay materials are perfect for students who have a limited background in embedded systems programming and gets them up to speed very quickly. By following the courses in sequence, most of the research students have had little trouble getting up to speed on the SDR course.

The SpeedWay course includes lab material for practical exercises using the SDR hardware. Did you find these useful?

Yes, these materials were very helpful. For the university classroom, we augmented some of these materials with exercises that tested students understanding of the concepts presented in the courses. We discovered that some students simply followed the steps, without a true understanding of why they were executing those steps. These exercises helped ensure they could apply reason and logic outside of the steps provided.

We are using the lab material as a framework for Zynq SoC within our research center. Coupled with the Xilinx technical user guides, we have been able to demonstrate real-world applications.

What about the value of the lecture portion of the course? Do you think it is suitable and potentially valuable to an engineering student or new graduate?

I think the SDR lecture is a balanced blend of theory and applied application. Matlab® integration infused into the SDR exercises gives practical insights and is applicable to real-world design flows used within the industry.

Yes, the lecture portion is indeed very valuable to an engineering student. Perhaps references for additional material would be useful for students who would like a broader understanding of the subject area.

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The Avnet Tech Games is a year-round, national college technology challenge that allows students to apply their skills learned in school to real-world scenarios. Teams of students compete for scholarships, to gain recognition and to build connections with industry leaders. In its ninth year, the Avnet Tech Games has inspired the high-tech industry to transfoto transform together – raising the bar for education and creating a more qualified workforce. Partnering with the Avnet Tech Games allows your business and brand the opportunity to get in front of these technology students who are taking the lead in accelerating their success.

Find out more at

TRAINING & EVENTS

A X I O M

Connecting the Internet of Things Using TI Wireless Technology SpeedWay Design Workshop™

• February 5 in Toronto, Ontario.

• This full day workshop is designed to help attendees kick start the development of WiFi, BT/BTLE and 802.15.4 enabled IoT applications. Using a system level approach, attendees will receive an overview of TI’s wireless technologies, education on the applications spaces for different protocols and enjoy an extensive hands-on demo experience into WiFi connectivity.

REGISTER em.avnet.com/axiom_TI-Connecting-to-IoT

Freescale Technology Forum (FTF) 2014• April 8-11 in Dallas, Texas.

• Experience one of the most comprehensive embedded ecosystems in the industry at this four day event that features in-depth training, workshops and demonstrations from Freescale and ecosystem partners.

REGISTER em.avnet.com/axiom_frsftf2014

4th Annual Power Forum• On-demand, in-depth, FREE webinars for designers of all levels!

• The industry’s leading power technology suppliers have come together to address challenging design topics, look at top market trends and find solutions that can be applied immediately in real-world designs.

REGISTER powerforum.newanglemedia.com

Low Power ARM® Designs using Freescale’s Kinetis Microcontroller• January 28 in Pewaukee, Wisconsin.

• This hands-on lab and lecture class is intended to familiarize attendees who will need to write software for the Freescale Kinetis ARM Cortex™-M0+ family of MCUs, with some of the tools available to facilitate this task.

• Class attendees will receive all necessary software, an FRDM-KL25Z board with USB cable and Kinetis KL25 MCU, lab guides and all project files including OpenSDA documentation.

REGISTER em.avnet.com/axiom_frskinetismcuworkshop

Designing with Freescale Seminar Series• January 24 in Denver, Colorado.

• This FREE instructor-led technical training seminar, offered over one or two days, provides hands-on workshops, updates on the latest Freescale and ecosystem technologies as well as real-world demonstrations from Freescale and its ecosystem partners.

REGISTER em.avnet.com/axiom_Designing-with-Freescale

Xilinx SpeedWay Design Workshops™ featuring MicroZed™, ZedBoard™ and Vivado® Design Studio• Now through March 27 across North America.

• Don’t miss this new global series of workshops for designers of electronic applications based on the Xilinx Zynq®-7000 All Programmable (AP) SoC architecture.

• Taught by Avnet technical experts, these single day workshops combine informative presentations with hands-on labs supported by the ZedBoard and MicroZed development platforms.

REGISTER em.avnet.com/axiom_xlxspeedway

Check out these events and more at em.avnet.com/axiom_training

TRAINING & EVENTS

A X I O M

AVNET ELECTRONICS MARKETING 11

ENER

GY

EFF

ICIE

NT

1 2

Maintaining a lead in the competitive energy-management market means serving customer needs with a stream of innovative, cost-effective products. For fast-rising Autani Corporation, the ability to meet that market demand depends as much on its own technical expertise as on its confidence in Avnet specialists working as part of the extended Autani team. Proven throughout that team effort, a combination of Avnet’s responsiveness and bottom line results earned Autani’s trust in choosing Avnet as its supplier of choice for key new products.

Founded in 2006, Autani is an independent Clean Tech Company that develops and manufactures products to automate energy efficiency. Autani targets its control systems for commercial customers looking for cost-effective solutions for energy management — and expecting a return on investment measured in years rather than decades.

In choosing its target market, Autani entered an arena traditionally dominated by multinational, multi-tiered companies offering complex energy management solutions at the enterprise level. Yet, Autani has quickly emerged as leader in a key segment of that market.

“Autani addresses an under-served market in providing small and medium sized buildings with a control platform designed from the ground to help achieve better energy savings,” said Randy Clayton, President, Autani Corporation. “We’re not taking a solution designed for expensive higher end applications in big buildings and trying to adapt that to this space, so our differentiator is a set of cost points and features those enterprise solutions can’t deliver.”

Excelling at the Edge Takes

Innovation & Teamwork

Teddi Maust, Account Manager and Susan Penna, Account Manager,

Avnet Electronics Marketing

Flexible PlatformAutani’s EnergyCenter family of energy-control products is designed to integrate wireless management of lighting, climate control, plug loads, overhead fans and metering into a single portal for controlling, monitoring and verifying energy consumption from remote or local locations. More than a traditional facilities-management system, Autani’s platform helps customers understand their own energy consumption patterns and optimize energy usage.

Autani’s distributed extended-range wireless architecture stands as a distinguishing feature in a highly competitive market. Using Autani’s approach, customers can deploy energy-control applications themselves rather than find themselves forced to put their systems in the hands of the platform vendor or third parties. Furthermore, the superior range of Autani’s wireless technology enables indoor and outdoor deployments that can reach farther and scale more broadly than alternate approaches. As a result, companies are deploying Autani’s energy control solution not only within the scope of a single building but across an entire corporate campus.

“We have customers using our products in creative and interesting ways, including a customer using our e>pod LED solution for patient room lighting in several hospitals,” said Clayton. “Lighting control is an essential part of hospital operations and is critical to providing quality patient care, but it is also an enormous expense if left to traditional management methods.”

While companies have been slow to adopt conventional LED lighting systems due to their higher costs compared to fluorescent lighting, Autani looked to create a new approach with development of a cost-competitive LED lighting system. The result — Autani’s e>pod LED solution — is a zone-based, interior low voltage lighting system that lets companies rethink how they integrate lighting and handle installation in commercial buildings.

“Because the system is built for plug and play installation, the total cost of LED lighting can now be on par with fluorescent lighting,” said Clayton.

Distro series networked power strip

ARC-Lplug load controller

StatCenter controllable thermostat

Autani Manager appliance

ARC series lighting

controller

FanCenterdestratication

fan

autaniNet2.4 GHz wireless

mesh network

MeterCenter networked

meter

Local or Remote Ethernet Connection for conguration,

control & management

Web enabled PC, tablet or device with browser

AV N E T E L E C T R O N I C S M A R K E T I N G 1 3

From design of power supplies, to innovative drivers, to cabling systems, everything in e>pod is a departure from common practice. In turn, successful delivery to market of such an innovative product takes a fully integrated team of engineers, designers, consultants and partners. For Autani, Avnet was the perfect complement to its already talented product team.

Extended TeamIn the competitive energy management market, delivering cost-effective products with this combination of features and flexibility takes teamwork. For Autani, that success relies on an extended team reaching across all of Avnet Electronics Marketing’s business groups — drawing on Avnet specialists’ ability to deliver both engineering expertise and inventory across a broad range of electronic components from cables and semiconductors to embedded system products including single-board computers, memory, hard drives and more.

“We’re using Avnet in all areas of our products,” said Bob Dunn, Operations Manager, Autani Corporation. “Avnet brings tremendous value in bringing all the major players to us —everything from arranging meetings with visiting manufacturer reps to responding quickly when our engineering group has a need for certain parts in a new design.”

As Autani engineers design a new product, Avnet account managers and technical experts respond to Autani’s requirements with multiple product options, samples and documentation. During this product conception stage, Avnet specialists work with Autani engineers to thoroughly understand the nature of the design in progress.

“After we have the engineering specification, we show their team the best alternatives we can find,” said Susan Penna, Account Manager with Avnet, based in Columbia, Maryland. “It’s not all about sales, but about bringing in the best technology solutions for the application that we can find for them.”

Along with colleague Teddi Maust, Account Manager with Avnet, Penna works side by side with Avnet technical experts to bring Autani a selection of parts able to deliver an optimal combination of functionality, performance, price and availability.

“We bring in all of our resources including field application engineers (FAEs) and factory support specialists,” said Penna. “Together, we work through the design to provide Autani with a choice of the best possible components for its designs.”

FAEs from Avnet’s IP&E (Interconnect, Passive & Electromechanical) Group were key in helping Autani extend its product offerings with IP&E technologies that were initially new to the company. In fact, Avnet’s IP&E Group was new to Autani, but the collaboration between Autani engineers and Avnet IP&E FAEs quickly delivered results.

I look at Avnet people as an extension of our departments. If we need something and it’s late, that Avnet person doesn’t leave until we get it, and that’s huge.

- Bob Dunn, Operations Manager, Autani Corporation“The Autani EnergyCenter family uses long-range

wireless technology to simplify deployment and control of widely dispersed resources.

“I was unaware that Avnet had these capabilities until Teddi Maust introduced the IP&E Group. At the end, all of the internal wiring that went into our ‘e>panel 8-zone controller’ as well as the external cable harnesses that connect all of the lighting fixtures to the e>panel throughout the rooms were made by Avnet’s IP&E Group,” said Dunn. “Pricing was good, lead-time was good and the quality was good. That, and the fact that we already had a history of doing business together made the transition to using the IP&E Group a good fit for us.”

In general, the best solution for a particular design is one that hits that ideal target of functionality, performance, price and availability. Sometimes that means working backwards from a total board budget to find the best option. Or, sometimes that means ensuring availability of specific chips targeted by Autani engineers to ensure compatibility with legacy software code. Throughout the design process, Avnet remains engaged, ready to respond to changing needs for optimum components.

“As the design progresses, Autani’s engineers might find they need to change parts to meet some specific timing requirement, for example,” said Penna. “In those cases, we go back and find the right parts needed to make the board work.”

1 4 A X I O M

Team MemberAs a design nears production, the Avnet team works closely with Autani and its manufacturing partners — monitoring parts lists to catch any anomalies and to ensure the best price and lead times. Penna, Maust and the Avnet team put the inventory in place for manufacturing, collaborating with local Avnet representatives in the manufacturer’s location to ensure a smooth transition to production. If lead times threaten to extend beyond the target manufacturing window, the Avnet team engages its suppliers to ensure timely delivery.

“Sometimes required lead times can shorten due to various factors,” said Penna. “In those cases, we can draw on our relationship with vendors to work together with the customer to find a solution.”

Throughout the product cycle, the multiple members of the extended Avnet support team continue to work together to address unexpected challenges. “We work as a team to take care of Autani regardless of what component or vendor is involved,” said Penna.

“If Autani runs into a problem with a particular component, they know that if they talk to any member of the team from any Avnet group, we’re going to take care of them.”

For Autani, the effect is close and immediate. “I look at Avnet people as an extension of our departments,” said Dunn. “If we need something and it’s late, that Avnet person doesn’t leave until we get it, and that’s huge.”

Problem SolverIn the competitive energy-management market, Autani finds a true advantage in Avnet’s ability to marshal not only its own technical and production resources but also those of its suppliers and partners. Avnet’s ability to orchestrate its resources and suppliers helped speed Autani’s move to new product features and capabilities —and quickly address problems and concerns.

For example, Autani relied on Avnet’s expertise as the company moved to new designs involving specialized IP&E applications.

Learn more about Autani and its innovative products and solutions at www.autani.com

Copyright © 2014 Avnet Electronics Marketing. All rights reserved. Other names and brands may be claimed as the property of others.

“IP&E is new territory for us,” added Dunn. “But with its manufacturing capabilities, Avnet’s IP&E group worked with us to meet our price and lead requirements for cables and custom IP&E.”

At a strategic level, Avnet helped Autani settle its concerns when another manufacturer acquired the supplier of a key component in Autani designs. Avnet drew on its relationship with the acquiring company, bringing in the manufacturer’s representatives to address Autani’s concerns and helping to ensure continued inventory and supplier support for the company.

“Avnet used its direct line of communication with the supplier to help smooth over this very turbulent event for us,” said Dunn. “It was of huge value to us.”

When disruptions do occur, a partner’s response can make all the difference to success in a competitive market. For Autani, the failure of a shipment of hard drives spelled trouble. The Avnet team members took resolution of the problem on themselves — standing in for Autani to put a hold on further shipments, ensuring a smooth identification of the problem and finding replacements of the critical hard drives. “That’s an example of where we depend on Avnet,” said Dunn. “They help us resolve issues that we may struggle with in dealing with some of the manufacturers or with some online source where it’s hard to get hold of somebody.”

As Autani engineers design a new product, Avnet brings in all of its resources including field application engineers and factory support specialists. It’s not all about sales… together we work through the design to provide Autani with a choice of the best possible components and technology solutions.

- Susan Penna, Avnet Account Manager“

Strategic Advantage“In this very price competitive market we have to focus on price and lead time,” said Dunn. “We depend on our partners to help give us an advantage.” As with any successful company, a successful relationship with its partners remains one of finding results on the bottom line. Avnet remains Autani’s partner of choice because Avnet specialists consistently deliver tangible results with the best price, availability, lead time and quality. At the same time, the intangibles that the Avnet team continually delivers offer a strategic advantage. Autani has grown rapidly over the past few years and “the future looks very bright,” according to Dunn.

“For a relatively small company, having Avnet on your team is extremely important,” said Dunn. “Avnet becomes the advocate for us with manufacturers, stressing the importance of what Autani is doing and bringing all the players to the table for us — that’s huge.”

M A N U FA C T U R E R P R O D U C T S & S O L U T I O N S

AVNET ELECTRONICS MARKETING 15

Molex App – Anytime, Anywhere Access to Molex Solutionsem.avnet.com/axiom_mlxapp

PROBLEM • Accessing connector product information from a mobile device.

SOLUTION • The Molex App now provides Apple® and Android tablet users ready access to information on more than 90 different Molex product families. The Molex App allows tablet users to view product information, search products, view literature and view videos without being online. App users with access to an internet connection can even link to the Molex web site for detailed part number information.

• Featuring screens with convenient layouts, the Molex App provides a rich and more tactile user experience. The App provides for easy navigation to browse products and narrow a search down to a product family. Tablet users can save favorites within the App and send or share product information.

• The new App further extends the options for customers to access Molex product information via their mobile devices with or without an internet connection.

TREND • Recognizing the growing importance of the mobile workforce, Molex developed the App to help ensure that customers get the product support they need – when and where they need it most. Molex customers all over the world have anytime, anywhere access to Molex solutions right at their fingertips.

• The Molex App is available for download onto iPad or Android tablets.

A X I O M

MANUFACTURER PRODUCTS & SOLUTIONS

16 AXIOM

PROBLEM • Current data center infrastructure is being challenged with the burgeoning growth of cloud computing and mobile internet data usage.

• Many data centers worldwide are undergoing major transformations to keep pace with current needs and future-proof networks to meet higher bandwidth demands.

SOLUTION • Avago Technologies has addressed modern data center challenges and brought to market highly differentiated solutions that meet the growing needs of modern data centers.

• Avago Technologies provides a comprehensive portfolio of fiber optic transceiver, transmitter and receiver module solutions supporting 1G, 10G, 40G, 100G and beyond from 20 m to 10 km link distances.

TREND • Modern data centers are getting bigger, flatter and faster, thereby increasing the demand for longer reach, higher channel density and faster interconnect fiber optic module solutions.

Fiber Optics Solutions for Data Center/Enterprise Networkingem.avnet.com/axiom_agifiber

High-Speed Optical Solutions for Data Center/Enterprise Networking

Ava

go P

lugg

able

O

pti

cal T

rans

ceiv

ers

100G CFP2 / CXP 40G QSFP+ 10G SFP+ 1G SFP

ETHE

RNET

AFBR-8420Z 100G-SR10, CFP2 100 m over OM3 MMF

AFBR-83ExZ 100G-SR10, CXP 100 m over OM3 MMF

ETHE

RNET

AFBR-79EQxZ 40G-SR4 100 m over OM3 MMF

AFBR-79EExZ 40G-SR4 (extended) 300 m over OM3 MMF

AFCT-79EExZ 4x 10G LR 10 km Parallel SMF

ETHE

RNET

AFBR-708SMZ 10G-USR 100 m OM3 MMF

AFBR-709SMZ10G-SR 300/400 m OM3/OM4 MMF

AFCT-701SDZ/AFCT-709SMZ*

10G-LR 10 km over SMF

* Available early 2014

ETHE

RNET

AFBR-5715PZ 1000BASE-SX 500 m over MMF

AFCT-5715PZ 1000BASE-LX 10 km over SMF

ABCU-5740RZ 10/100/1000BASE-T 100 m over Cat5

Ava

go A

ctiv

e O

pti

cal

Cab

les

(AO

Cs)

CXP AOC QSFP+ AOC SFP+ AOC

AFBR-83ExyyyZ AFBR-7QERxxZ AFBR-7CERxxZ AFBR-7IERxxZ (Octopus)

M A N U FA C T U R E R P R O D U C T S & S O L U T I O N S

AVNET ELECTRONICS MARKETING 17

PROBLEM • Design engineers need high-performance, end-to-end fiber optic links that natively transport radio frequency (RF) signals.

SOLUTION • Finisar’s RF-over-Fiber solutions natively transport RF signals from 10 to 2200 MHz over optical fiber.

• Compared to copper, these optical fiber solutions provide long links, save weight and space, eliminate concerns of electro-magnetic noise and isolate processing equipment from lightning strikes.

• Transmitters and receivers are available in +12 V discrete modules, modules that plug into a rack-mount chassis or modules that install into outdoor enclosures.

• Additional features include high-performance 1550 nm laser, SMA RF connection and FC/APC bulkhead optical connections.

• Transmitter modules are available with +12 V biasT to power antenna LNA through RF input coaxial cable.

• Their typical applications include, but are not limited to, satellite downlinks, cellular/wireless signal transport, antenna remoting, GPS communications and analog signal distribution.

RF-over-Fiber Transmitters and Receiversem.avnet.com/axiom_fsrtransmitreceive

PROBLEM • When designing optical data links for ruggedized military systems, design engineers need an optical transceiver product that can easily mount to the printed circuit board and handle excessive shock and vibration.

SOLUTION • Finisar’s Endurance® family of compact transceiver modules provides two-way optical data links at data rates from 125 Mb/s up to 10 Gb/s for rugged applications.

• They operate at a wide temperature range from -40 to 85°C and are available with an optional conformal coating resistant to corrosive environments.

• Endurance products are interoperable with standard SFP/SFP+ pluggable modules and contain a two-wire serial communication interface for digital control and diagnostics.

• At half the length of Small-Form Factor (SFF) modules, Endurance saves space on printed circuit boards and allows multiple modules to be mounted side-by-side for high-density edge port counts.

• They have been qualified to additional military specifications for long-term aging, salt spray and vibration, including Telcordia and Military standards.

• Utilizes Finisar’s vertically integrated and highly reliable laser technology and integrated circuit capabilities.

Endurance® Optical Transceiver Familyem.avnet.com/axiom_fsrendurance

A X I O M

MANUFACTURER PRODUCTS & SOLUTIONS

18 AXIOM

PROBLEM • Customers typically have multiple suppliers to address individual clocking requirements.

SOLUTION • IDT has the largest portfolio of timing products in the industry.

• Fanout Buffers and Zero Delay Buffers are used to condition, manipulate and distribute clock signals in a system.

• Using proprietary technology, FemtoClock® NG Clock Synthesizers offer best-in-class jitter performance.

• Universal Frequency Translators add flexibility to the design process while maintaining performance.

• Ultra Low Power PCIe Clocks consume < 1/10 of the power required by competing devices.

• Achieve 40 times the reliability over standard quartz oscillators by using piezo-electric MEMS Oscillators.

• VersaClock® Programmable Clocks reduce component count and board space while increasing design versatility.

World Leader in Timing Solutionsem.avnet.com/axiom_idttiming

Fanout Buffers and Zero Delay Buffers FemtoClock® NG Clock Synthesizers Universal Frequency Translators

• Devices with up to 27 outputs

• Output dividers up to divide-by-32

• Output frequencies up to 3.2 GHz

• Very low output skew

• Very low additive phase jitter

• Operating voltages from 1.2 – 5 V

• Fully programmable clock source

• < 0.5 ps RMS phase noise

• Internal XO and VCXO available

• Output frequencies up to 1.3 GHz

• Clock frequency margining enables system test & diagnosis

• Improved power-supply noise rejection

• Any Input = Any Output

• Input frequency range: 8 kHZ – 710 MHz

• Output frequency range: 1 to 1300 MHz

• Up to 4 PLLs

• Two clock inputs with automatic hitless switching

• Very low RMS jitter on all outputs

Ultra Low Power PCIe Clocks MEMS Oscillators VersaClock® Programmable Clocks

• Largest product offering for PCIe Gen1/2/3

• 2 to 21 outputs in a single device

• Spread-spectrum for EMI reduction

• Lowest power product offering

• Smallest footprint offerings in the industry

• 50 to 625 MHz output frequency

• LVDS/LVPECL differential outputs

• <1 ps phase jitter

• ±50 ppm frequency stability (-40 to 85 °C)

• Available in standard package sizes:

– 7.0 x 5.0 mm

– 5.0 x 3.2 mm

• Internal EEPROM for programmability

• 4 independent PLLs generate 4 independent frequencies

• Low power consumption

• Spread spectrum for EMI reduction

• Generates 4.9 kHz to 500 MHz frequencies

• Support single-ended and differential signaling

• Support for 1.8 – 3.3 V outputs

M A N U FA C T U R E R P R O D U C T S & S O L U T I O N S

AVNET ELECTRONICS MARKETING 19

PROBLEM • Over $600 billion dollars per year is lost due to counterfeit products with additional impacts to brand value, customer satisfaction and personal safety.*

• A secure, inexpensive and easy-to-implement solution is needed to identify intentional counterfeits and human errors in device connections.

SOLUTION • The Infineon OPTIGA Trust SLS 10ERE provides a hardware security option that positively authenticates a device as genuine and appropriate to use.

• Use of asymmetric elliptic curve cryptography allows the SLS 10ERE to provide a high level of security with hardware needed on only one side of the link, minimizing system cost.

• Turn-key hardware, a single wire-interface and reference host code provides a plug-and-play solution that is easy to implement.

• 3.5 kbit user NVM

• 448 Bytes of secure storage space enables secure tracking of product history, logging product usage and setting additional security triggers within the device.

• The 2 x 3 mm USON-3 package provides a small form factor that can easily fit into most applications.

• The OPTIGA Trust Solutions can be used in all kinds of authentication and brand protection applications, including printer cartridges, electronic accessories like earphones, speakers, docking stations or game controllers, peripherals, original replacement parts, as well diagnostic and medical supply equipment.

TREND • With the global market continuing to expand, embedded security solutions are in constant demand.

• As an innovative and long-standing supplier of hardware-based security solutions, Infineon is the embedded security systems’ partner of choice. In fact, Infineon has been the leading manufacturer of TPM (Trusted Platform Module) for the past 10 years, and their experience, know-how and market experience greatly support the fulfillment of requirements in the embedded security market and position the company as the global leader for security products and solutions.

FREE OPTIGA SAMPLESEM.AVNET.INFO/AXIOM_INFOPTIGATRUST

OPTIGA™ Trust SLS 10ERE Authentication Solutionem.avnet.info/axiom_infoptigatrust

* According to International Anti-Counterfeiting Coalition (IACC).

A X I O M

MANUFACTURER PRODUCTS & SOLUTIONS

20 AXIOM

PROBLEM • Wireless connectivity is at the top of the requirement list for the design of any new medical device. Wireless enables features not only for patient monitoring and alarm notifications, but also for remote monitoring of the device itself, providing for improved product life and performance.

• Integrating wireless into the device typically means WiFi and Bluetooth. For WiFi, it is mandatory to include 802.11a/b/g/n support, since many hospitals require 802.11a to segregate medical devices, while others may still only support 802.11bg. It is also necessary to support advanced WPA2 and 802.11x security protocols in the device software. If Bluetooth is required, the latest version should be used: Bluetooth 4.0 Low-Energy (LE).

SOLUTION • The new Digi ConnectCard Wi-i.MX28 provides integrated WiFi a/b/g/n and Bluetooth 4.0 LE on a System-on-Module (SOM).

• This ConnectCard is engineered with components to ensure long-term availability to support long lifecycles of medical devices, and it is pre-certified, which means that it has already been tested to conform to required FCC and CE radiation standards.  

• Based on the Freescale i.MX28 processor family, the ConnectCard for i.MX28 is an ideal embedded platform solution for connected applications, not only in medical and healthcare, but also energy, transportation and industrial/building automation.

• The module is equipped with a highly integrated 32-bit ARM® core running at up to 454 MHz, on-chip power management, dual Ethernet and 802.11a/b/g/n networking options, Bluetooth 4.0 connectivity, dual FlexCAN options, GPIO, ADC, UART, USB high-speed, SPI, I2C, I2S, 1-Wire, PWM and JTAG/ETM.

• The module features integrated wireless and Device Cloud connectivity, enabling the creation of a complete end-to-end solution with the shortest possible time-to-market. The Device Cloud provides the infrastructure to connect devices for remote monitoring, and even enables over-the-air firmware updates to individual or groups of devices.

• The easy design integration and unique peripheral/interface flexibility in an extremely compact and cost-effective form factor makes it suitable for a wide range of different devices, including battery powered product designs.

• Development kits are available from Avnet for both Linux (including Yocto Linux) and Android.

ConnectCard™ for i.MX28em.avnet.com/axiom_dgiconnectcard

ConnectCard Wi-i.MX28 ConnectCore Wi-i.MX53

Digi’s processor modules combine Freescale microprocessors, power management capabilities and pre-certified secure wireless to enable the rapid development of connected medical devices.

M A N U FA C T U R E R P R O D U C T S & S O L U T I O N S

AVNET ELECTRONICS MARKETING 21

PROBLEM • Increasing demand on higher computational performance, more sophisticated network security, reduced power and lower cost.

SOLUTION • The OCTEON® III CN70XX/CN71XX families of multi-core MIPS64 processors include six software and pin-compatible processors, with one to four cnMIPS64 v3 cores running up to 1.6 GHz on a highly-integrated SoC. This SoC features a rich set of IOs including PCIe, 9 x GbE controllers, 10 GbE, USB 3.0, and SATA 3.0 along with Cavium’s most advanced fourth-generation application hardware acceleration.

• The family features quad-core scalability for performance and feature headroom, and a single platform for a variety of applications.

• Suitable for fanless and POE designs.• Powerful CPU with 24 K Coremarks with gcc compiler (no special or custom compilers).• Security features include 10 Gbps IPsec performance, 4 K Ops SSL performance, advanced hardware

cryptograph offload – RSA, SSL, IPSec, SHA-3, and ZUCC.• Visible intelligence with 1 Gbps Deep Packet Inspection (DPI) for intrusion protection and application recognition. • Rich set of IO minimizes BOM cost and enables most flexible system configuration options.• Ideal for myriad applications including industrial/control, mil/aero, smart grid/home automation, control plane

processors, SME routers and switches, and Enterprise 802.11 a/c/n/g access points.• Software support includes:

– Industry’s most comprehensive software development kit for embedded application including commercial-grade Linux; complete GNU tool-chain, GDB; performance analysis and profiling tools; and optimized C libraries for security and Deep Packet Inspection (DPI).

– Integrated Application Development Kits for security and packet processing applications. – Production-grade software toolkits for TCP/IP IPSec, SSL.

TREND • Delivering high compute at very low-power and cost is becoming critical for networking, industrial and consumer applications including Internet of Things. Cavium’s OCTEON 70/71xx delivers a new level of performance and integration with 10 GbE, QSGMII, SATA and DPI for these application needs.

OCTEON III CN70XX Product Family

Device cnMIPS cores Max Frequency (MHz) Networking I/F Other System I/F Memory IO w/ECC

CN7010 1 800, 1000, 1200 Up to 2x SGMII + 1x RGMII Up to 3x PCIev2 + 2x USB 3.0 + 2x

SATA 3.0

1x 36 bit DDR3/4 with ECC

CN7020 2 800, 1000, 1200

CN7120 2 1000, 1200, 1600 Up to 1x (QSGMII or SGMII) + 1x (QSGMI or SGMII or RXAUI) + 1x RGMII

CN7125 3 800, 1000, 1200, 1600

CN7130 4 800, 1000, 1200, 1600

OCTEON® III CN70XX and CN71XX Single to Quad-Core Embedded Processors em.avnet.com/axiom_cvnocteon

A X I O M

MANUFACTURER PRODUCTS & SOLUTIONS

22 AXIOM

PROBLEM • Intelligent systems demand enhanced computational performance and energy efficiency. Design engineers need a processor that uses industry-leading technology.

SOLUTION • The Intel® Atom™ processor E3800 product family is based on the Silvermont microarchitecture, and utilizes Intel’s industry-leading 22 nm process technology with 3-D Tri-Gate transistors to deliver significant improvements in computational performance and energy-efficiency in intelligent systems.

• This system-on-chip (SoC) solution helps save on BOM cost and allows for smaller form factor solutions over previous generation two chip offerings.

• In addition to quad-core processing and built-in security features, the product family includes a range of capabilities that will bring enhanced graphics and media performance to a broad range of intelligent systems, ranging from printing systems to digital security surveillance devices.

• Standout features include Gen 7 Intel® Processor Graphics Architecture with support for DirectX* 11, Open GL* 4.0 and OpenGL 1.2; full HD video playback; video transcoding and encoding functionality; and hardware-based security features including Intel® Advanced Encryption Standard New Instructions (Intel® AES-NI).

• Graphics performance of the Intel Atom processor E3800 product family and features support for HDMI 1.4a and DisplayPort* 1.1 with maximum resolution of 2560 x 1600 at 60 Hz and dual-display support.

• Hardware acceleration for video decode is enabled for H.264*, MVC*, VP8*, JPEG/mJPEG*, VC1/WMV9* and MPEG2* standards.

• The processor is capable of decoding 10 or more streams of 1080p video, which can be simply implemented using the <video> tag in HTML5 in Microsoft Internet Explorer 10*.

TREND • Advancements in visual processing capabilities continue to require faster media conversions, stereoscopic 3-D, immersive web browsing, enhanced HD video transcoding with Gen 7 graphics and highly efficient image processing. The Intel Atom processor E3800 product family exceeds design expectations, providing the features needed and including a transcoder and encoder in the GPU.

*Other names and brands may be claimed as the property of others.

Figure 1: High level diagram of the graphics block in the Intel® Atom™ processor E3800 product family.

Intel® Atom™ Processors em.avnet.com/axiom_itlatom

I A R E M B E D D E D W O R K B E N C H ®

ofthe

&

The Demo of Everything.

The “Demo of Everything” features Micrium software components running on

one Renesas RX63N hardware platform.

To see the demo, please contact your Renesas sales representative today!

CAN

Touchscreen

Ethernet

2xPMOD

USB

RTOS

Get There. Fast. There has never been a better time to move up to Renesas than now, during the Power of Two promotion. Next-generation

MCUs complemented by free Middleware, RTOS, and Design Tools.

em.avnet.com/thepoweroftwo

© 2013 Renesas Electronics America Inc. All rights reserved. All trademarks are the property of their respective owners. All contents are protected by U.S. and international copyright laws. Except as specifically permitted herein, no portion of this material may be repro-duced in any form, or by any means, without prior written permission from Renesas Electronics America Inc. Visitors or users are not permitted to modify, distribute, publish, transmit or create derivative works of any of this material for any public or commercial purposes.

More really is better.

FREE Micrium RTOS

FREE Micrium Middleware FREE Renesas Kits & Boards

The Power of Two Micrium Promotion ProductsKernel µC/OS-II µC/OS-IIITCP/IP µC/TCP-IP

TCP/IP Extensions

µC/DHCPc µC/POP3c µC/FTPcs µC/SMTPc µC/TFTPcs µC/TELNETs µC/HTTPs

USB-Device

µC/USB Device PHDC CDC HID ACM MSC

USB-Host

µC/USB HostHID ACM MSC Printer classes CDC

File System µC/FS – FAT12/16/32

CAN µC/CAN

CANOpen µC/CANopenModbus µC/ModbusData Visualization Yes (µC/Probe) – 1 seat FreeTotal Value of Free Products $111, 000 USD*See website for more details

on this expanded offer

Renesas and Micrium – now with IAR – join forces to present an exciting offer for production users of Renesas’ flagship RX and RL78 MCUs.

RX and RL78 customers can get free:

■■ Micrium’s real-time deterministic multitasking Kernel – µC/OS-II or µC/OS-III (single production license)

■■ Middleware (TCP/IP, USB, File System and others)

■■ One year of support and maintenance from Micrium

■■ License for IAR Embedded Workbench, with one year of technical support and software upgrades, plus web-based training

* Based on using all available promotion items. Value of promotion bundles varies. Typical bundle value will be less.

Jump start your next Renesas design with Free Development Tools, RTOS, Middleware and more.

ofthe

&

FREE IAR SystemsIAR Embedded Workbench®

“The Power of Two” Promotion – Now Offering Even More

em.avnet.com/thepoweroftwo

Software Library – Free SW am.renesas.com/softwarelibrary

Free Samples am.renesas.com/samples

Technical Support am.renesas.com/tech_support

> Consultant and tool vendor networkam.renesas.com/Alliance

> University programRenesasUniversity.com

> Online trainingRenesasInteractive.com

> Customized updatesam.renesas.com/MyRenesas

Renesas Electronics America Inc. | www.renesas.com2880 Scott Boulevard, Santa Clara, CA 95050-2554 | Phone: 1 (408) 588-6000

Printed on Recycled Paper. 0613/500/JPG/BCD/SP Document No.: 51210-1

© 2013 Renesas Electronics America Inc. (REA). All rights reserved. All trademarks are the property of their respective owners. REA believes the information herein was accurate when given but assumes no risk as to its quality or use. All information is provided as-is with-out warranties of any kind, whether express, implied, statutory, or arising from course of dealing, usage, or trade practice, including without limitation as to merchantability, fitness for a particular purpose, or non-infringement. REA shall not be liable for any direct, indirect, special, consequential, incidental, or other damages whatsoever, arising from use of or reliance on the information herein, even if advised of the possibility of such damages. REA reserves the right, without notice, to discontinue products or make changes to the design or specifications of its products or other information herein. All contents are protected by U.S. and international copyright laws. Except as specifically permitted herein, no portion of this material may be reproduced in any form, or by any means, without prior written permission from Renesas Electronics America Inc. Visitors or users are not permitted to modify, distribute, publish, transmit or create derivative works of any of this material for any public or commercial purposes.

Renesas MCU Ecosystem

The Power of Two – promotion details

The promotion is only valid in the Americas (North America, South America and Central America). The customer project must use a Renesas RX or RL78 MCU, and it must be used in a commercial application. Qualified customers can request any number of single-product licenses by registering each project individually with Renesas.

Ready to start your development?

Once you have selected Renesas’ RX and/or RL78 MCUs for your commercial product, you may apply for a free production license for the Micrium RTOS and Middleware bundle. Offer is good for production licenses of certain Micrium products. Other restrictions may apply. Some additional components like MPU, GUI, and SSL are not part of the offer and are available at a discount from Micrium for all Renesas customers. Contact your Renesas office.

em.avnet.com/thepoweroftwo

■■ #1 MCU supplier worldwide■■ Extensive leading-edge solutions, including RX600, RX200, RX100 and RL78 MCU families

■■ All your needs are covered■■ From lowest-cost / lowest-power to highest-memory / highest-performance

■■ Most widely used commercial RTOS in the industry

■■ Full source code – robust and certified

■■ Highly portable■■ Extensive technological knowledge

■■ World leading provider of software development tools

■■ Used by over 19,000 large and small companies

■■ C/C++ compiler and debugger tool suite

■■ Broadest MCU support

ofthe

For the lastest from The Power of Two:

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A X I O M

MANUFACTURER PRODUCTS & SOLUTIONS

26 AXIOM

PROBLEM • Designers need to achieve greater speeds in a smaller and more lightweight solution.

• Increased EMI protection is required.

• Easy termination and field reparability required.

Associated Products:

Molded Par ts

Terminat ion Devices

SOLUTION • With a patented, noise-cancelling contact arrangement, TE Connectivity’s CeeLok FAS-T connectors minimize cross talk.

• These connectors achieve speeds up to 10 Gigabit Ethernet with Cat 6a or Cat 7 wire (1 Gigabit with Cat 5e).

• The small and lightweight design allows for improved performance in less space.

• The backshell integrated into the plug body provides low profile, low cost, low weight strain relief and EMI protection.

TREND • Increased high speed protocols and faster data rates.

• Field reparability.

• Harsh environmental applications require faster speeds.

PROBLEM • Helps prevent fretting corrosion.

• Fully complies with the electronic packaging requirements.

Associated Products:

AMPMODU System 50 Connectors

.050 Inch AMPMODU 50/50 Grid Connectors

SOLUTION • TE Connectivity’s Micro-MaTch connector system is a complete and versatile solution for wire-to-board, board-to-board and direct-to-board high vibration connections.

• Unique contact spring design helps prevent fretting corrosion without sacrificing performance.

• Compact, high density design.

• Polarization pin on the male connector to help prevent mismating.

• Optional audible snap latch available on female connectors for confirmation of successful mating.

TREND • Higher density of electronic functions on a substrate.

CeeLok FAS-T Connectorsem.avnet.com/axiom_tyenpi

Micro-MaTch Connectorsem.avnet.com/axiom_tyenpi

M A N U FA C T U R E R P R O D U C T S & S O L U T I O N S

AVNET ELECTRONICS MARKETING 27

PROBLEM • Designers need to allow systems to perform at higher speeds (25 Gbps or potentially 40 Gbps), while also maintaining the option to perform at 10-16 Gbps. This feature eliminates the need to fully redesign or reinstall communication equipment for higher performance.

Associated Products:

SFP+Connectors & Cages

IMPACT High Densi ty Backplane Connectors

MULTI-BEAM XLE Connectors

Mini-SAS HD Connectors and Cable Assemblies

SOLUTION • The zSFP+ 28 Gbps pluggable IO interconnect supports 10 Gbps Ethernet or 16 Fibre Channel Gbps data rates.

• Provides a long-term upgrade path for 25 or potentially 40 Gbps performance.

• Hot-swappable with existing SFP+ connectors.

• Compliant to SFF-8402 standard and has been adopted for Fibre Channel 32G (28.05 Gbps line rate).

TREND • Faster system upgrades.

• High data rate transfer.

PROBLEM • How to improve thermal performance and increase electromagnetic interference emission (EMI) containment, while enabling communication equipment to operate more efficiently and deliver increased bandwidth.

Associated Products:

Z-PACK HM-Zd Plus Connectors

IMPACT High Densi ty Backplane Connectors

QSFP+ Connectors

Universal Power Modules

SOLUTION • TE Connectivity’s enhanced SFP+ connectors support applications up to 16 Gb/s.

• Cage redesign creates airflow channel throughout the cage body and vent holes promote cooling of the lower row of ports to enhance thermal performance.

• Latch plate area upgraded to reduce EMI by about 10-12 dBm (within the 10-15 GHz range).

TREND • Improved energy efficiency.

• Enhanced signal quality.

zSFP+ 28 Gbps Pluggable IO Interconnectem.avnet.com/axiom_tyenpi

Enhanced SFP+ Connectorsem.avnet.com/axiom_tyenpi

Speed Thrills - But Can Kill Your Consumer DevicesWithout proper protection, an ESD strike or shorted cable can

ruin your end-user’s experience. TE Connectivity provides ESD

and overcurrent protection solutions for HDMI, USB 3.0, eSATA

and other consumer device interfaces.

Deliver high-signal integrity without compromise with our

ultra-low capacitance ESD devices. And for your sensitive

downstream electronics, our miniSMD and nanoSMD products

can help protect against damaging overcurrent events. Keep

safe at high-speeds with circuit protection from TE.

©2014 Tyco Electronics Corporation, a TE Connectivity Ltd. company. All rights reserved. • www.te.com TE Connectivity, TE connectivity (Logo) and TE (logo) are trademarks.

nanoSMD Devices picoSMD Devices

0603 1206

ESD Devices

0201 0402

em.avnet.com/axiom_tyefuses

M A N U FA C T U R E R P R O D U C T S & S O L U T I O N S

AVNET ELECTRONICS MARKETING 29

PROBLEM • Driven by miniaturization of electrical components and higher switching frequencies of many electrical devices, hybrid capacitors have started to get more traction. Known for their stable electrical characteristics at high frequencies, hybrid capacitors also have other compelling advantages that make a difference in applications such as computer servers, backup devices and networking gear as well as industrial motors, automotive engine control units, security cameras and LED lighting.

SOLUTION So, what are the key advantages to selecting a hybrid capacitor?

• Hybrids are compact. Given the ongoing push to miniaturize electrical equipment, the size of capacitors has taken on growing importance. Surface mount hybrid capacitors measuring just 6.3 x 5.8 mm can handle 35 V and offer a capacitance of 47 μF. The small size can save a significant amount of board space. In a recent 48 V power supply application, hybrid capacitors occupied just 13% of the board space required by aluminum electrolytic capacitors.

• Hybrids maximize reliability. Capacitors cannot just be small, they also need to hold up under challenging electrical and environmental conditions. By nearly every measure, hybrid capacitors outperform equivalent aluminum electrolytic and polymer capacitors hands down. For example, hybrid capacitors have significantly better endurance and humidity resistance than either their electrolytic or polymer counterparts. Hybrids also have significantly higher tolerance for large ripple currents, inrush currents and elevated temperature. (See Figure below.)

• Cost savings. Taken together, the size and reliability produce a strong cost benefit for using hybrid capacitors—in spite of their higher upfront prices. The higher ripple current specification alone can result in a 20% reduction in cost by increasing the life cycle of the capacitor. In the 48 V power supply application just mentioned, the hybrid capacitors had a total cost 50% lower than the equivalent aluminum electrolytic capacitors, with the savings coming from reductions in board cost, warranty cost and ability to withstand high ripple current.

Why Select Hybrid Capacitors? em.avent.com/axiom_picpassives

Hybrid capacitors exhibit high reliability when subjected to high ripple currents. In recent testing, the capacitors had the electrical characteristics at no load and rated ripple current (1300 mA) conditions. At three times the rated ripple current (3600 mA), the capacitors electrical characteristics did change, but no shortage took place.

0 m

A

Capacitance Change

Δca

p. (%

)

40

30

20

10

0

0 1,000 2,000 3,000Time (h)

Upper Limit

Lower Limit

4,000 5,000 6,000

-10

-20

-30

-40

ESR

(Ω)

0.140

0.120

0.100

0.080

0.060

0.040

0.020

0.0000 1,000 2,000 3,000

Time (h)

Upper Limit

4,000 5,000 6,000

ESR

(Ω)

0.140

0.120

0.100

0.080

0.060

0.040

0.020

0.0000 1,000 2,000 3,000

Time (h)

Upper Limit

4,000 5,000 6,000

ESR

(Ω)

0.140

0.120

0.100

0.080

0.060

0.040

0.020

0.0000 1,000 2,000 3,000

Time (h)

Upper Limit

4,000 5,000 6,000

Δca

p. (%

)

40

30

20

10

0

0 1,000 2,000 3,000Time (h)

Upper Limit

Lower Limit

4,000 5,000 6,000

-10

-20

-30

-40

Δca

p. (%

)

40

30

20

10

0

0 1,000 2,000 3,000Time (h)

Upper Limit

Lower Limit

4,000 5,000 6,000

-10

-20

-30

-40

ESR (Ω)

1300

mA

(sta

ndar

d rip

ple)

3600

mA

(ove

rripp

le)

A X I O M

MANUFACTURER PRODUCTS & SOLUTIONS

30 AXIOM

PROBLEM • Design engineers working on installing electronic components in automobiles and industrial equipment require high reliability characterized by high temperature operation, long life and high quality in their components.

SOLUTION • TAIYO YUDEN has added a new high-reliability application series to its existing Multilayer Ceramic Capacitors (MLCC) product line up. With combined advanced materials and processing technologies, TAIYO YUDEN has produced a wide range of high-performance MLCCs for high-reliability m arket applications.

• This new high-reliability MLCC series has superior quality and reliability in support of the most advanced electronics designs, including automotive infotainment, health care and other consumer and industrial electronic devices.

• Quality controlled through the entire manufacturing process, these capacitors are built with the company’s own raw materials and advanced technology.

• They feature extremely low failure rate, with body and safety system grades available.

• These MLCCs are smaller cutting-edge solutions at competitive prices. 

• Capacitors are TS-16949 Certified Factory and AEC-Q200 qualified*.

MLCC Capacitor Characteristics

Case Size

Rated Voltage (V)

Temperature Characteristics

Operational Temperature

Capacitance (μF)

0603 4-50 X5R X7R

-55 to +85 ºC -55 to +125 ºC

0.022-10

0805 4-50 X5R X7R

-55 to +85 ºC -55 to +125 ºC

0.01-47

1206 4-50 X5R X7R

-55 to +85 ºC -55 to +125 ºC

0.047-100

1210 4-50 X5R X7R

-55 to +85 ºC -55 to +125 ºC

1-100

TREND • The need for high reliability electronic components and combined modules has been increasing. With the advent of wireless communication functions and GPS (including telematics), proximity sensors and vehicle-mounted cameras, the automobile market has experienced a rapid increase in the number of electronic components and multi-functionalism. Growth in demand continues for these components in medical equipment, communication infrastructure such as base station communication equipment, and industrial equipment, including factory automation equipment and industrial robots.

Multilayer Ceramic Capacitorsem.avnet.com/axiom_tycmlcc

*The products are tested based on the test conditions and methods defined in AEC-Q200. Please consult with TAIYO YUDEN for the details of the product specification and AEC-Q200 test results, etc., and please review and approve TAIYO YUDEN’s product specification before ordering.

M A N U FA C T U R E R P R O D U C T S & S O L U T I O N S

AVNET ELECTRONICS MARKETING 31

PROBLEM • The use of fans to cool AC/DC power supplies adds costs, increases space requirements, as well as reduces product reliability.

SOLUTION • Convection cooled/rated AC/DC power supplies eliminate the need for forced airflow.

• The MVAD040 and MVAD065 series of open-frame AC/DC power supplies are designed to deliver full rated power with free-air convection cooling. These products exhibit high efficiencies of 87-90% and share the industry-standard 2 x 4 inch footprint with 1U-compatible height.

• The MVAD040 series provides 40 W of power and is certified to the 60950-1 standards for information technology equipment as well as the 60601-1 standards for medical electrical equipment.

• The MVAD065 series has all the same features and functionality of the MVAD040, with up to 65 W of power and an additional “remote sense compensation” feature.

• Product Features:

– High efficiency, up to 90% – Compliant with EN61000-3-2 – 60950-1 ITE Safety approval – Safety approved to Class I and Class II – Operation to 5000 m without derating – Universal Input 90-264 VAC, DC Outputs: 12, 24 or 48 V – 40 & 65 W models with natural convection cooling – 606001-1 3rd ed. Medical Safety Approval – Class B conducted EMI – 2-year warranty

TREND • Power density is increasing for open-frame AC/DC power supplies. As density increases, the amount of airflow through the unit becomes more important. The airflow measured in LFM or CFM and the ducting of the air to the unit can significantly impact performance. For applications requiring higher reliability and lower audible noise, convection cooled designs can provide a better solution.

Model Number Natural Convection Cooling Main Output (V1)

MVAD040-12 40 W 12 V

MVAD040-24 40 W 24 V

MVAD040-48 40 W 48 V

MVAD065-12 60 W 12 V

MVAD065-24 65 W 24 V

MVAD065-48 65 W 48 V

MVAD040/065 Series: Convection Cooled, 2x4 Open-Frame, 40 & 65 W AC/DC Power em.avnet.com/axiom_cdtmvad040

Check out the latest BrainShark on Low Power, Open Frame AC/DC Power Supplies

Take 10 minutes and watch the latest training module on the MVAD040/065 series and find out how each of the models exhibits high efficiencies, request data sheets or application notes, and email a Murata Power Solutions expert if you have any additional questions. Watch the video at em.avnet.com/axiom_cdtmvad040.

TM

A X I O M

MANUFACTURER PRODUCTS & SOLUTIONS

32 AXIOM

PROBLEM • Automotive infotainment systems require a variety of rails to provide more power than an LDO can handle at a low cost and small solution footprint.

• Increasing space, voltage and power constraints are pushing customers to use low voltage post regulators.

SOLUTION • The NCV896530 from ON Semiconductor is a 2.1 MHz switching frequency dual channel step-down DC-DC converter that is tailored for sophisticated driver assistance systems in space constrained environments.

• Both channels are externally adjustable, covering 0.9 to 3.3 V and can source currents up to 1600 mA.

• Synchronous rectification enables the NCV896530 to offer enhanced system efficiency.

• Inclusion of integrated soft-start, cycle-by-cycle current limit and thermal shutdown protection means that the device is highly optimized for deployment in harsh automotive environments.

• Because converters are running at 2.1 MHz switching frequency, it does not interfere with the AM band.

• With channels 180° out of phase with one another, peak current demand on the rail is markedly reduced.

• Features:

- 2.7 to 5.5 V operation

- PWM mode of operation for better output regulation

- Automotive grade -40 to 150 °C operation

- Output voltage adjustable down to 0.9 V

- 1 A per channel

- Short-circuit protection with Hic Up mode

- ±2% output voltage tolerance

Typical Applications and Application Diagram

• Audio

• Infotainment

• Vision systems

• Instrumentation

2.1 MHz Low Voltage Dual Output Buck Power Supplyem.avnet.com/axiom_onpowersupply

Evaluation Board

The NCV896530 evaluation board provides an opportunity to evaluate the device in a convenient form factor with an adjustable output. The board contains four potentiometers, allowing the user to coarsely and finely adjust each output independently. The outputs are capable of providing up to 1 A each and 1.6 A total. The two enable pins allow each switcher to be used independently, while the SYNC pin allow the user to synchronize the oscillator to an external clock up to 2.7 MHz.

M A N U FA C T U R E R P R O D U C T S & S O L U T I O N S

AVNET ELECTRONICS MARKETING 33

PROBLEM • How do you help designers quickly and easily identify not only the newest, but the most appropriate, products for their designs?

• Who provides the best support for these new products?

SOLUTION • Analog Devices (ADI) has teamed with Avnet Electronics Marketing to bring you, the designer, the latest ADI products.

• Each quarter, ADI issues a quarterly “Select” list of new products that Avnet fully stocks and supports.

• Check out em.avnet.com/axiom_ananewproducts and see what new products are in store for your next design.

THE FOLLOWING IS JUST ONE OF ADI’S NEW PRODUCT ANNOUNCEMENTS:

• ADI just announced the AD7960 – an 18-bit PulSAR® ADC with 5 MSPS throughput that is twice the speed of any available SAR (successive-approximation register) converter! With its industry leading throughput, best-in-class noise floor and high linearity, the AD7960 PulSAR ADC was designed for low-power signal chains, multiplexed systems such as digital X-ray and oversampling applications including spectroscopy, MRI gradient control and gas chromatography. Features include:

– Throughput: 5 MSPS – 18-bit resolution with no missing codes – SNR 99 dB – INL ±0.8 LSB – DNL ±0.5 LSB – True differential analog input voltage range: ±4.096 V or ±5 V – Low power dissipation (39 mW) – SAR architecture – External reference options – Serial LVDS interface – 32-lead, 5 × 5 mm LFCSP (QFN)

TREND • ADI will continue to release and promote New Products with Avnet to aid designers in their mission of making their new designs.

• ADI’s New Products will continue to be supported by eval boards, videos, reference circuits.

• Avnet will continue to promote and stock ADI’s New Products.

Innovative and New Productsem.avnet.com/axiom_ananewproducts

A X I O M

MANUFACTURER PRODUCTS & SOLUTIONS

34 AXIOM

PROBLEM • Decreases in system power budgets present challenges to engineers designing equipment with galvanic isolation. Legacy products such as optocouplers and digital isolators may create performance and/or cost trade-offs that are undesirable or in some cases unacceptable.

SOLUTION • The ADuM144x family from Analog Devices offers designers the industry’s lowest power digital isolator.

• Powered by as little as 1 μW of power, these devices deliver power levels over 1,000 times lower than optocouplers and competing digital isolators.

• With an operating voltage range of 2.25 to 3.6 V, these devices further reduce power constraints and provide the lowest isolator operating voltage on the market.

• Quiescent power supply current at 2.5 V is less than 5 μA per channel, and power supply current at 2 Mbps is less than 380 μA per channel. A power saving mode can reduce current levels to as little as 0.1 μA per channel, resulting in a 1 μW of total power for the entire isolator.

• These devices are ideally suited for industrial and instrumentation systems such as 4-20 mA current loops, remote sensors and green systems that demand high energy efficiency or depend on limited power sources, such as batteries.

• Quad-channel data isolators are available in three different channel configurations with a one-minute isolation safety rating of 2.5 kV rms.

• Available in 16-lead QSOP packages, this makes them the industry’s smallest quad-channel digital isolators with a 2.5 kV rms isolation rating.

• Watch how these digital isolators can be powered by a potato: analog.com/adum144xvideo

iCoupler® Low Power Quad-Channel Digital Isolatorsem.avnet.info/axiom_anaicoupler

PROBLEM • Power limitations for loop powered field instruments can compromise performance and functionality.

SOLUTION • Reference circuit CN0267 from Analog Devices showcases three low-power, high-performance ICs optimized for field instrument applications: the ADuCM360, an ARM® Cortex™ M3 with dual 24-bit sigma-delta ADCS; the AD5421, a 16-bit loop powered 4-20mA DAC; and the AD5700 HART modem.

• The CN0267 circuit has been registered by HART Communication Foundation (HFC) and includes all the documentation, example code and design files to help enable rapid evaluation and prototyping.

• In addition, Analog Devices’ new ultra low power isolation products such as the ADuM1441 compliment these low power devices.

TREND • Field instruments are becoming smarter, with the need for increased diagnostics and features. This requires products with higher efficiency and integrated diagnostics.

• System housing is getting smaller, driving the need for highly integrated components with higher temperature ratings.

4 to 20 mA Loop Powered Field Instrumentem.avnet.com/axiom_anafieldinstrument

WIN AEVAL BOARD FOR THE ADUM144XEM.AVNET.INFO/AXIOM_ANAICOUPLER

Unequaled RF performance, selection, and integration.ADI delivers.1000+ RF ICs, industry-leading tools, and referencecircuits optimize radio designs.

No one is delivering more ways to meet RF design challenges than Analog Devices. We provide 1000+ high performance ICs for every part of the RF signal chain. From high performance discrete building blocks to integrated subsystems on a chip, ADI offers solutions for every RF challenge. Complete reference circuits, best-in-class online design tools, webinars, evaluation boards, and technical support forums further assure optimum design success. Explore our innovative products and design resources at analog.com/RF.

analog.com/RF

Integrated functionsfor multiple frequencies› ADF435x: Wideband PLL, VCO› ADRF660x: Mixer, PLL, VCO› ADRF670x: Modulator, PLL, VCO› ADRF680x: Demodulator, PLL, VCO › ADRF6510/ADRF6516: Dual VGAs, fi lters› ADRF6850: Demodulator, PLL, VCO, VGA

Design resources› RF Tools: ADIsimPLL™, ADIsimRF™, ADIsimSRD™, ADIsimCLK™

› Circuits From the Lab™: dozens of RF reference circuits› EngineerZone™: online support community

ADC

ADC

DAC

DAC

I/Q MOD

I/QDEMOD

ADCDRIVER

ADCDRIVER

PLL/PRESCALER

AMP

VGAVGADGA

VGADGA

LNA

Rx MIXER

Tx MIXER

Tx/RxDUPLEXER

HPALINEARIZATION

LOG/RMSCONTROL

AMP

AMP

High performance ICs for every part of the RF signal chain

ADI-13083_RF.indd 1 2/27/13 9:21 AM

WHAT’S NEW

A X I O M

36 AXIOM

Molex KK® Reflow Process Compatible (RPC) Connector SystemThis connector family can be designed into a variety of power and signal applications. Available in industry standard 2.54 and 3.96 mm pitch sizes, this single row wire-to-board and board-to-board family is both cost effective and versatile.

em.avnet.com/axiom_npimlx

Freescale C29XPCIE: C29x PCI Express® Adapter PlatformThis is an ideal hardware and software development environment for high-performance networking applications such as unified threat management, application delivery controllers and hardware security modules. It is based upon Freescale’s C29x crypto coprocessor family and is fabricated in a small and efficient half length x4 PCIe form factor.

em.avnet.com/axiom_npifrs

Advantech Fanless Embedded Box PCsThis new generation of fanless embedded box PCs provides developers with convenient, simplified and trusted solutions for embedded applications. Features include maximized cooling efficiency, wide input power supplies and temperature ranges, increased structural strength and a slim and compact design.

em.avnet.com/axiom_npiati

Intel® NUC Next Unit of Computing BoardsPowered by either Intel® Celeron® processors or 3rd generation Intel® Core™ processors on a 4 x 4 inch motherboard and enclosed in a tiny case, this next-generation compute kit is big on performance yet surprisingly small in size. From digital signage to customer service kiosks and home theater systems to digital jukeboxes, Intel® NUC is an intelligent device for small spaces or anywhere else you can imagine.

em.avnet.com/axiom_npiitl

Atmel® SAM D20 ARM® Cortex™-M0+ MCUsThis new family builds on decades of innovation and experience in embedded Flash MCU technology. It not only sets a new benchmark for flexibility and ease-of-use but also combines the performance and energy efficiency of the ARM Cortex-M0+ core with an optimized architecture and peripheral set.

em.avnet.com/axiom_npiatl

em.avnet.com/axiom_npisll

Silicon Labs EFM32™ Zero Gecko 32-bit MCUThis is the latest addition to the Silicon Labs’ EFM32 Gecko portfolio of ultra low power and energy friendly 32-bit MCUs. With a unique combination of the powerful ARM® Cortex®-M0+ core, innovative low energy techniques, short wake-up time from energy saving modes and a wide selection of peripherals, the EFM32ZG is ideal for battery operated applications and other systems requiring high performance and low-energy consumption.

N E W P R O D U C T I N T R O D U C T I O N S

AVNET ELECTRONICS MARKETING 37

Seoul Semiconductor 3030 Mid-Power LEDThis new 0.5 W top-view LED is manufactured with an enhanced molding compound package for better high temperature performance and longer lifetime. The 3030 bridges the gap between mid-power and high-power LEDs and with its improved light extraction, produces 77 lumens and high efficacy at drive currents up to 150 mA.

TE Connectivity Harsh Environment Cable and Wire Repair ProductsTE Connectivity offers a wide variety of repair products including Side Entry Sleeves, Cold Applied Splices, Side Entry Bushings and RT-555 High Temperature Heat Shrink Tape that are engineered to maximize ease of use and minimize installed cost. Long term performance provides a permanent repair.

em.avnet.com/axiom_npitye

Texas Instruments LDC1000 5 V, High Resolution, Inductance to Digital ConverterInductive sensing is a new, contactless, magnet-free technology that revolutionizes sensing by delivering better performance, better reliability and greater flexibility than existing solutions, at a lower system cost. Check out the LDC1000, the world’s first inductance-to-digital converter that enables inductive sensing.

em.avnet.com/axiom_npitis

Analog Devices AD9361 RF Agile Transceiver™

This high-performance, highly integrated, wideband capability transceiver is ideal for a broad range of transceiver applications. The device combines an RF front end with a flexible mixed-signal baseband section and integrated frequency synthesizers.

em.avnet.com/axiom_npiana

Infineon PROFET™+ Family of Smart High Side Power SwitchesThis family is designed to drive light bulbs and LEDs in the harsh automotive environment, but can also be used for industrial applications. With state-of-the-art diagnostics and protection features, their high current sense accuracy (kILIS) is able to diagnose even the smallest loads, such as LEDs.

em.avnet.com/axiom_inf

em.avnet.com/axiom_npissc

em.avnet.com/axiom_npizynq

Zynq®-7000 All Programmable SoC/Analog Devices Intelligent Drives KitCombining the Xilinx Zynq®-7000 All Programmable SoC ARM® dual-core Cortex™-A9 + 28 nm programmable logic with the latest generation Analog Devices high-precision data converters and digital isolation, this kit enables high performance motor control and dual Gigabit Ethernet industrial networking connectivity.

38 AXIOM

Ever since it first pioneered the virtual storefront revolution, Amazon.com has often been cited as the gold standard for fast and cost-effective product delivery. Though there is no doubt that the “Amazonification” of fulfillment has changed expectations of customers in all channels, this omnichannel model doesn’t necessarily translate to success in the electronics sector. In fact, I would venture to say that players in today’s high tech supply chain would be better off emulating Burger King’s iconic “Have it Your Way” approach.

WHY BURGER KING IS A BETTER ROLE MODELBy David Paulson, Vice President of Business Development Americas, Avnet Electronics Marketing

for the Electronics Supply Chain than Amazon.com

Delivery performance is increasingly recognized as a key driver of customer satisfaction. According to the PricewaterhouseCoopers (PWC) 2013 Global Supply Chain report, best-in-class delivery was cited as one of the most critical elements of an optimized supply chain by 94 percent of the technology companies surveyed. But, given the diverse size, geography and product mix of players in today’s supply chain, achieving perfect order fulfillment is more difficult than ever and OEMs that try to emulate Amazon’s one-size-fits-all strategy will more than likely end up over-serving some customers and under-serving others. That’s why market leaders are more frequently deploying a segmentation strategy that tailors the supply chain to meet specific customer requirements. In fact, PWC reports that more than 83 percent of top performers configure their supply chains for different customer segments.

STRENGTH IN NUMBERSSupply chain segmentation is not a new concept, but until recently few companies had managed to successfully break down the traditional monolithic supply chain structure in favor of multiple, smaller and more nimble supply chains. The essence of supply chain segmentation is the aggregation of like customer supply chain requirements into a single service model optimized to meet the performance priorities of these customer clusters. Cost-service tradeoffs most commonly focus on the supply chain attributes of reliability, responsiveness, agility, cost and efficiency.

AVNET ELECTRONICS MARKETING 39

A basic example would be grouping high-volume, low mix customers in a supply chain built for efficiency, while the supply chain for low volume, high mix customers would focus on maximizing flexibility. OEMs that configure their supply chains based on these tradeoffs can consistently satisfy customer demands without adding cost or risk to the supply chain.

As with any significant process change, the first, and sometimes most challenging step, is to map out current flows. At Avnet, we recommend customers use the Supply Chain Council’s SCOR® methodology to define their current supply chain activity. (Learn more at www.supply-chain.org.) We then help them to analyze this information in conjunction with the results of a Supply Chain Maturity Monitor (SCM2) survey, a self-assessment questionnaire that helps to identify their organization’s current supply chain reliability, responsiveness and agility levels.

To assure that you are starting with the most accurate picture of the supply chain, it is important to include inputs from across the organization’s business disciplines, including marketing, sales, manufacturing, planning and procurement. With all these varying perspectives in play, interdisciplinary wrangling over priorities is inevitable. It can be helpful to bring in an outside party to facilitate the process. Having an objective person involved can help ascertain the gaps between the ultimate goal of the supply chain and its actual performance.

SEPARATION ANXIETYOften, when we broach the subject of supply chain segmentation with customers, there is a concern that a divided supply chain will be more difficult to manage, more costly and less efficient. In reality, the opposite is true. According to analysts from McKinsey & Co., in high tech, segmentation typically improves service levels by 5 to 10 percent while reducing inventory levels by 15 to 20 percent. In my professional experience, I’ve seen even more significant results.

To illustrate the advantages of segmentation, I’d like to share a couple of real world examples. Avnet Velocity was recently engaged with a customer who was struggling with extreme shifts in

customer demand. The first ten weeks of the quarter saw consistent, yet somewhat meager, order activity. Then, in the final two weeks of the quarter, approximately 50 percent of their orders need to be fulfilled, with nearly 40 percent in the last week. To further complicate matters, the final system configuration is not known until the customers place their purchase orders.

Initially, our customer attempted to change their customers’ back end loaded demand path by adjusting the sales compensation plan. When this approach failed, Avnet suggested they segment their supply chain, and adopt an “available to build” inventory model for the customers that are quarter-end driven. Since the customer segmentation on the ‘demand side’ didn’t solve the entire problem, a dual response model was deployed to match the customer segmentation on the demand side to supplier segmentation on the supply side.

Another customer scenario demonstrates how even the process of establishing a segmentation plan can yield substantial efficiencies. When working with a consumer electronics customer to define their supply chain flow, we discovered that their businesses in the Americas and Europe had roughly the same size distribution center infrastructure, but the European business was employing an extensive channel network, whereas the Americas’ consumption was primarily customer direct. With input from their logistics group, we determined that this customer could substantially lower their cost by centralizing like products into their lower cost global distribution center, and still service their channel network, which generally received product in larger, less frequent shipments. This enabled the customer to reduce their footprint in the higher cost European center.

Executing a supply chain segregation initiative isn’t for the faint of heart. Breaking down traditional beliefs and behavior patterns is never easy. But our experience has shown that a successful segmentation strategy can enable a wider range of customers to “have it their way,” while simultaneously improving operational efficiency, profitability and driving greater value – all vital to remaining competitive in today’s global supply chain.

At Avnet, we recommend customers use the Supply Chain Council’s SCOR® methodology to define their current supply chain activity.

www.supply-chain.org

Have It Your Way

Recently, a Japanese manufacturer of consumer electronics needed to restock a key component for one of their top revenue generating products. To their surprise and alarm, the component supplier informed them that the component was no longer available having been declared end-of-life (EOL) 18 months ago. Protective of their brand, the OEM refused to source from the gray market but with several months’ worth of orders in their pipeline and no time or desire to undergo a major product redesign, the OEM was in a desperate situation. How will they be able to keep millions of dollars of production lines moving?

Fortunately for the Japanese OEM, the component supplier already had a franchised agreement with Components Direct, an Avnet company, specializing in excess, EOL and obsolete components. Because of its direct relationship with the original components manufacturer, Components Direct was able to provide the Japanese OEM with not only available stock with guaranteed product lineage but also the original warranties for the component they were looking for, giving the customer a happy ending to their situation. However, the dilemma faced by the customer is unfortunately not uncommon and as the trend toward obsolescence increases, more and more customers are facing the dilemma of looking for a trusted, authorized source for components when the product becomes obsolete.

OVERCOMING THE LIFECYCLE GAP

PURCHASING OBSOLETE & END-OF-LIFE COMPONENTS:

OEM LifecycleEnd-of-Life

40 AXIOM

Time

THE PROBLEM WITH OBSOLESCENCEWhen he made the quote noted to the right, Stevens, a pioneering mid-century American industrial designer, was referring to products like cars and appliances, but his sentiment applies equally to today’s electronic components industry. The marketplace is continually being geared towards new product designs with ever-shortening product lifecycles which are driving new supplier strategies and impacting buyer behavior. Obsolete and EOL components, historically the “forgotten stepchild” of the supply chain are increasingly becoming a critical part of the product lifecycle management process. As components manufacturers move on to newer, more profitable production, authentic obsolete parts become harder to find. This results in component shortages, compounded by the entrance of counterfeits and other gray market product into the supply chain. According to IHS Research, it’s typical that 10 percent or more of components on parts lists are obsolete. In turn, a total of 57 percent of counterfeit-part reports from 2001 through 2012 involved obsolete or EOL components. Component buyers are concerned about their ability to reliably source authentic obsolete and EOL components as they increasingly recognize the risk and potential negative repercussions to their businesses that can result from buying from the gray market. This dilemma leaves many buyers asking the question: how do I have confidence that my supply chain is reliable and secure?

– Brooks Stevens, 1954

Our whole economy is based on planned

obsolescence.”

“

Supplier Lifecycle

Demand for Obsolete Inventory

Potential Excess

By Steve Martin, Executive Vice President Sales, Components Direct, an Avnet Company

AVNET ELECTRONICS MARKETING 41

The gray market is prevalent across all product categories and as Figure 2 illustrates, can range from the newest date code to product decades old, demonstrating that whether you were an OEM looking for the newest product or a military sub-contractor looking for obsolete components, no end customer is immune to the presence of unauthorized product. The ability to trace product flow is limited as the supply chain offers numerous potential entry points and, therefore, multiple opportunities for counterfeiters to insert themselves. For example, more and more, companies are moving their production to outsourced manufacturing companies in order to realize cost savings and bottom line efficiencies. Some brokers maintain direct ownership in these outsourced manufacturers, through which they gain access to legitimate inventory. Often the procured inventory is rerouted internally once received causing direct-manufacturer traceability to be lost and these components then more easily enter the gray market. Not only is a portion of the legitimate product potentially being diverted from intended channels, but also, there is risk of counterfeit components entering into the gray market. Although not every unauthorized product is counterfeit, the risk of just one counterfeit component entering the supply chain could result in significant risk and long term negative repercussions including:

LEGAL the risk of inauthentic parts entering the supply chain is increasingly leading to the possibility of criminal prosecution and financial penalties, even in the case where an OEM unknowingly incorporates counterfeit components into a project. With recent changes implemented by the 2012 National Defense Authorization Act (NDAA) and subsequent amendments, penalties of up to life in prison for an individual and fines, ranging up to $2,000,000 for individuals and $5,000,000 for companies are being levied against OEMs and point towards a future of increased accountability across other industries and regions.

FINANCIAL gray market parts that work their way into a buyer’s supply chain often result in the opportunity costs of having to halt production, recall product and develop new sources. When products are diverted from intended geographies or sold to the unintended end customer—allowing the end customer to receive a higher-than-normal discount—a brand owner’s revenue and profitability may be directly impacted. Additionally, a company’s revenue and profitability may be impacted when gray market products require after-sales product support or warranty because applicable support fees have typically not been paid.

BRAND REPUTATION when end users see differing price points for the same brand in the market, it causes confusion and may negatively affect a brand value. If a gray market product is not supported by companies or a counterfeit component makes its way into an OEM’s product, the end users may be financially and operationally impacted, thus lowering end-user satisfaction with the brand and potentially tarnishing a company’s reputation. With the growing focus on counterfeits and inauthentic parts, it is even more important than ever that buyers are aware of the threat and the repercussions that can occur.

GRAY MARKET ENTICES MANY BUYERS

Figure 1

Military Avionics

Civil Avionics

Automotive

High End Servers

Data Center Equipment

Medical

Desktop Computers

Cell Phones

Years0 5 10 15 20 25 30 35

Figure 2

SECONDARY MARKET ANALYSIS - SNAPSHOTCompany A

Manufacturer Company AProduct Scope All products# Part Numbers Offered 7,194Total quantity offered 82.5 Mpcs# Unique offers to sell 51,360

1

29%

13% 15%7% 7%

5% 3% 3% 2%2%

15%

2 3 4 5 6 7 8 9 10 11

Percentage of Product in Secondary Market by Product Age

Years

EMEA - 8%

Hong Kong - 15%

NA - 15%Taiwan - 4%

China - 57%

AP - 8%Regional Distribution

THE LIFECYCLE GAPThe mismatch between the OCMs and the OEMs product lifecycles sometimes creates gaps which result in excess supply or unmet demand. While potential excess supply is a key concern for suppliers, the gap from unmet demand for difficult-to-source components is most challenging for customers because it can cause a disruption in their manufacturing flow and planning, and result in significant financial impact. This is particularly true for customers with long product lifecycles, such as the military or medical industry (see Figure 1).

IN THE MILITARY AND AEROSPACE INDUSTRY, projects are increasingly designed with a lifecycle philosophy that emphasizes sustainability and an improved maintenance program, with long-term (up to 15 years or more) access to electronics components as part of this philosophy. Defense and aerospace buyers often need much older date code, obsolete or EOL products and, as a result, are seeking a supplier that offers access to these products, as well as the ability to hold parts in a safe and controlled environment for processing in the future.

MEDICAL DEVICES that rely on electronic components often require multi-year development cycles before obtaining government approval. In 2006, the average FDA medical device approval period was 99 days. By 2010, that number had risen to 153 days. Some vendors complain of waits of four years or more to reach the market. Upon entering the market, devices are expected to last from seven to ten years or more. These varying product lifecycles require buyers to demand a range of components, with at times specific date codes, and they can’t always find them.

The ‘lifecycle gap,’ created by a lack of supply from the manufacturer combined with sometimes urgent requirements to support older products, is forcing buyers to look for alternate sources including brokers and/or gray market suppliers who exploit the needs of buyers for obsolete and end-of-life components. This makes it easier for counterfeits, or at least unauthorized components, to enter the supply chain.

A TRUSTED PARTNER FOR THE FUTUREPurchasing obsolete and EOL components will always be one of the more challenging responsibilities of the electronic components buyer, and industry trends seem to indicate that the ‘lifecycle gap’ is not going away soon. Fortunately, forward-looking buyers are adapting and doing all they can to continue to understand the impacts to their businesses and to avoid the lure of the gray market. By working with franchised/authorized distributors such as Avnet and its E&O subsidiary, Components Direct, buyers can be confident that they have a trusted partner who can provide guaranteed product lineage across their entire product life cycle needs and therefore ensure a more reliable and secure supply chain.

The Date Code enables the buyer to know when the product was produced in order to fulfill requests for date-specific inventory for a particular project

All Components Direct inventory comes direct from original manufacturer

The Lot Number provides even more granular detail inside the manufacturers production process.

The Packaging Type is recorded at box level. Buyers have the option of requesting specific packaging including tape & reel, tube or broken packaging to facilitate smaller buys

ONLY PURCHASE FROM A FRANCHISED/AUTHORIZED DISTRIBUTOR that guarantees direct manufacturer traceability. Avnet and other franchised distributors have a long history of providing guaranteed traceability back to the manufacturer. Components Direct, an Avnet company, provides the same level of guaranteed traceability and product lineage with a dedicated focus on EOL and obsolete components. Unlike other distributors who take a less thorough approach by sourcing a “mix” of inventory that includes OEM returns or product sourced from third parties such as brokers, Components Direct has a 100% pure play business model with only direct lineage product from leading manufacturers, such as Atmel, IDT, Maxim, Marvell, Xilinx and more.

LOOK FOR A DISTRIBUTOR THAT SPECIALIZES in obsolete and EOL components – and has the tools and processes in place to back it up. The needs of the EOL buyer are often different from that of buyers of new/mainstream product and therefore a distributor specializing in obsolete and EOL parts should possess certain attributes to support those unique needs. As an Avnet Company, Components Direct follows all the best practices that Avnet does and bolsters Avnet’s efforts to ensure that buyers have an authentic source for obsolete and EOL parts:

» Customized IMS configuration (see screenshot) to allow for global real-time access to specialized data fields that capture important information such as date code, lot number and other box level details. Under standard IMS which utilize a ‘first in – first out’ (FIFO) approach, product is inventoried based on date of receipt versus date code or other product specific attributes. This methodology does not work well for buyers of obsolete or EOL inventory whose needs may differ from those looking to purchase new product.

» Innovative tools and services to track product leakage into the secondary market by part, region and date code, etc. Driven by advances in Internet technologies and Big Data, these tools and analytics bring better visibility to the supply chain and provide insights to help suppliers and buyers protect their supply chains from the negative impacts of product leakage into the gray market. (See Figure 2 on previous page.)

CONTINUALLY UPDATE PROCUREMENT PROCESSES and train personnel on new methods and procedures to identify and avoid counterfeit or non-conforming obsolete and EOL components. To be effective, procurement processes must be continually updated to reflect new market realties – product recalls, changes in regulation and shortages due to unforeseen supply chain interruptions, such as the 2011 Japanese earthquake and tsunami and, more recently, the Hynix explosion in China. Although these were one-time emergency occurrences, components are transitioning into obsolete and EOL status on a more frequent basis than in the past, and buyers must be prepared. There are steps buyers may take to update their procurement processes:

» Education – Most counterfeit parts are not easily distinguishable from authentic components. Still, design engineers and purchasing professionals should familiarize themselves with the most commonly-used methods for counterfeiting electronics components, such as empty shells and blacktopping. If the counterfeit part is not detected and makes its way into the supply chain, reporting becomes essential to help authorities identify and prosecute counterfeiters, and also to preserve the buyer’s brand integrity.

» Control plan – OEMs should document and communicate a detailed plan for how the company will prevent inauthentic obsolete and EOL parts from entering its supply chain, and outline what steps it will take if this occurs. The plan may include purchasing guidelines, inspection protocols and reporting. As revisions to the NDAA are continually added (see Figure 3), keeping informed of the new regulations and updating this plan to reflect new realities will be vital to demonstrating compliance with requirements and ensuring a more secure supply chain.

For buyers wanting to avoid the gray market, there are three key steps to ensuring that only authentic obsolete and EOL components enter their supply chain.

THE THREE STEP SOLUTION

NOVEMBER 2011Senate hearingson counterfeits

DECEMBER 20112012 NDAA Signed

MARCH 2013DoD issues DFARS supplement

JULY 2013DFARS publiccomment period ends

JANUARY 20132013 NDAA signed

MAY 2013Proposed revisionsto DFARS are issued

Figure 3

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