Join S. Abraham & Sons for our Annual Marketing Incentive Program – Awesome Achievers in Big Island, Hawaii.

Discover the Big Island of Hawaii with SASBecause of your continued partnership with S. Abraham & Sons we are able to increase volume and expand sales,

while building profitable alliances with our customers, year after year.

Everyone at S. Abraham and Sons has one goal in mind during this 21-week promotion – giving your products the attention they deserve and achieving positive sales results for you!

For five months, September 17, 2018 – February 8, 2019, that is exactly what the team at S. Abraham & Sons will be focused on – your sales goals!

Awesome Achievers creates an excited and zealous sales force, driven to see your products succeed!

• This is a performance driven sales program

• Our sales force is working for you and will be rewarded with attractive incentives for selling your products

• Customers who support you earn more chances to win by simply purchasing more of your products

• Only S. Abraham & Sons customers are eligible to win

• Qualification for the program is based on featured items in the Awesome Achiever catalog

Program HighlightsMay 7 – 12, 2019

Six day, five night program to the Fairmont Orchid

Airfare for two to Hawaii

Daily complimentary breakfast

Hosted group activities

Exclusive airport transfers

Dedicated Travel Directors

Internal Sales Contest In addition to the standard points awarded items in the themed catalog, there are additional programs to intensify our retailers’ and representatives’ focus on your items.

Sales “Counter Attack”We developed Counter Attack nine years ago in order to bring focus to products that are “check-out counter” friendly. Our suppliers’ featured items are positioned at the check-out counter where every consumer shopping at that store can see them. The SAS customers earn extra points to win a trip by purchasing products in this program.

Some examples are: Nutella & Go Display 200 Points Jack Links Beef Sticks 96ct Display 800 Points M&M Mixed Counter Unit  300 Points

Profit EnablersThis is a merchandise “presell” that is booked at the beginning of the program (September-October) and ships November-February. All categories are available for consideration.

Some examples are: Hershey Gold Assorted Shipper 1,200 Points Hostess Core SKU Shipper 1,000 Points Kars 2nd Nature Shipper 600 Points

Convenience Foods (Food Service) Sales FocusFood service program sales will be increased due to our continued expansion in this important category. This is supported with additional points and chances throughout the event.

Some examples are: Blue Bunny Freezer Program Day ‘n Night Bites Program Goodwest Dispensers Home Market Roller Grill

Monthly Marketing Additional IncentiveAll suppliers that participate in our Monthly Marketing flyer during the

promotional period will have double points added to their featured items for that month, increasing the retailers incentive to purchase.

Return on Investment This is the year for you to seize the opportunity and become an Awesome Achiever!

No other major marketing program will compete with this effort. For the 21-week duration of this promotion, we will watch your market share grow, and sales soar to new levels. Our only focus is on helping you achieve positive sales results.

PROMOTION DATES: SEPTEMBER 17, 2018 - FEBRUARY 8, 2019

ON T H E BIG I SL A N D OF HAWA I I I N 2 0 1 9 !

Trip for two to join SAS in Hawaii

Manufacturer logo on back of Marketing Incentive Catalog

Link to SAS sales force using iPads to promote featured items and merchandising ideas

One booking feature

One chain headquarter call with sales management

Distribution drive on products that are mutually agreed upon

Items featured in Marketing Incentive Catalog will be advertised through on-hold telephone services

Number of pages advertising your items in the Marketing Incentive Catalog

Featured in Monthly Promotional Planner

New Item Presentation at Corporate Sales Meeting

LEVEL 1Awesome Achievers

Ultimate Level$37,000

LEVEL 2Awesome Achievers

Grand Level$19,500

LEVEL 3Awesome Achievers

$9,000

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A LU X U R I O U S HAWA I I E X P E R I E N C EFairmont Orchid Resort

Surrounded by 32 acres of oceanfront tropical gardens, cascading waterfalls, and tranquil white sand beaches, the Fairmont Orchid is a serene hideaway for even the most frequent traveler.

The Fairmont Orchid was designed to inspire the local culture, well-being and overall “Aloha” of the islands. Here, you can immerse yourself in the award-winning spa, beach club, 10,000 square foot ocean side pool, golf, and 6 restaurants.

Celebrate the gorgeous sunset with oceanfront dining at Brown’s Beach House restaurant followed by a walk on the beach, live

entertainment at Launa Lounge, or the best sushi on the island at Norio’s Japanese Steakhouse and Sushi Bar. Enjoy the soothing sound of the waves crashing on the beach and cool ocean breezes while being rejuvenated with a deep tissue or reflexology massage at the Fairmont Orchid’s Spa Without Walls. Spend the day canoeing to your very own snorkeling adventure where you are guaranteed to see beautiful reefs and marine life.

Supplier Name:__________________________________________ agrees to sponsor S. Abraham & Sons 2019 Marketing Incentive Program - Awesome Achievers.

* Please indicate your level of investment.

q Level 1 Awesome Achievers Ultimate Level $37,000 Please include our Level 1 investment of $37,000 payable on or before June 15, 2018.

q Level 2 Awesome Achievers Grand Level $19,500 Please include our Level 2 investment of $19,500 payable on or before June 15, 2018.

q Level 3 Awesome Achievers $9,000 Please include our Level 3 investment of $9,000 payable on or before June 15, 2018.

Company___________ ________________________________________________________________Broker___ ___________________________________________________________________________Mailing Address _______________________City________________________ST____Zip__________Email_______________________________________________________________________________Telephone _________________________________Fax_______________________________________Authorized Signature ______________________________________________ Date _______________

This investment in S. Abraham & Sons Awesome Achievers program will not substitute for present allowances, rebates, earned income, OR OTHER ACCRUALS THAT ARE PRESENTLY OFFERED to promote and merchandise your products.

Commitment must be received by June 15, 2018.

Supplier Investment Agreement

Additional Investment Opportunityq SAS Fun Fair on Croquet Lawn with BBQ Lunch - $40,000 Revel in the warm sun and amazing views as the sponsor for our Fun Fair on the Croquet Lawn. Relax on loungers, mingle with guests, and enjoy a fresh coconut. After the fair, savor a Hawaiian BBQ lunch complete with Habanero BBQ sauce. You will also receive an additional trip for two to the Big Island, Hawaii. (This can only be sponsored with an initial sponsorship at the Level 1 -Awesome Achievers Level)

q Red Lava Farewell Reception & Dinner - $40,000 Your company will be promoted as our exclusive sponsor during our elite Red Lava Farewell Dinner. Guests will be entertained with Fire Knife Dancers and stilt walkers, while sharing their adventures during their stay in Hawaii. You will also receive an additional trip for two to the Big Island, Hawaii. (This can only be sponsored with an initial sponsorship at the Level 1 -Awesome Achievers Level)

q Welcome Event in Brown’s Beach House - $20,000 Start our Hawaiian experience off on the right foot as we enjoy our first full day’s breakfast buffet under a canopy of palm trees at this fine dining restaurant just steps away from the Hawaiian shore. Your company will be promoted as our exclusive sponsor during this exclusive breakfast.

q Breakfast Sponsor - $20,000 Mingle with guests and promote your company by being our breakfast sponsor. Featuring a full buffet in the Fairmont Orchid, your company will be front and center to ensure guests experience a great way to start their day.

q Activity Sponsor - $20,000 Be the sponsor of one of the many activities our guests can participate in while on this amazing Hawaiian adventure. From exploring waterfalls on ATVs to experiencing a volcano during twilight, your company will help bring our guests an experience they will never forget.

q Pillow Gift Sponsor $18,000 Wow our guests by becoming our Pillow Gift Sponsor and give them an amazing gift that will be delivered to their room. This keepsake will be lasting reminder of your company and our once in a lifetime trip to Big Island, Hawaii. Just let SAS pick the gift and it will be given with thanks from your company.

q Arrival Lounge with Snacks - $15,000 Greet our guests as they arrive in Hawaii at the Fairmont Orchid with finger sandwiches and light snacks. Share in the excitement of starting our adventure in Hawaii.

q Departure Lounge with Deli Lunch - $15,000 Remember all of the events and share your memories with our guests as they say “Aloha” as they depart Hawaii for the mainland with a deli lunch.

The above sponsored opportunities in the Big Island, Hawaii are available to our vendors. These events can only be sponsored with a minimum of one of the level sponsorships (Awesome Achievers Ultimate Level, Awesome Achievers Grand Level, and Awesome Achievers). The first commitment locks in the opportunity.

Company __________________________________________________________________________________________________

Broker____________________________________________________________________________________________________

Mailing Address ____________________________________________City_________________________ST_______Zip__________

Email____________________________________________________________________________________________________

Telephone ________________________________________Fax______________________________________________________

Authorized Signature _____________________________________________________________Date ________________________

This investment in S. Abraham & Sons Awesome Achievers program will not substitute for present allowances, rebates, earned income, OR OTHER ACCRUALS THAT ARE PRESENTLY OFFERED to promote and merchandise your products.

Commitment must be received by June 15, 2018.

Broker Investment OpportunityFor every $67,500 of funding collected the broker will receive a trip for two

to join S. Abraham & Sons in the Big Island, Hawaii

Broker:__________________________________________ agrees to sponsor S. Abraham & Sons 2019 Marketing Incentive Program - Awesome Achievers.

* Please indicate your level of investment.

q Broker BONUS Level $67,500 Please include our Level 1 investment of $67,500 payable on or before June 15, 2018.

Broker ______________________________________________________________________________Mailing Address _______________________City________________________ST____Zip___________Email_______________________________________________________________________________Telephone _________________________________Fax_______________________________________Authorized Signature ______________________________________________ Date _______________

This investment in S. Abraham & Sons Awesome Achievers program will not substitute for present allowances, rebates, earned income, OR OTHER ACCRUALS THAT ARE PRESENTLY OFFERED to promote and merchandise your products.

Commitment must be received by June 15, 2018.